The Josh Innes Show - Coach Prime Has Me Motivated

Episode Date: September 11, 2025

I know you guys are going to say I'm full of shit and that's fine. But, I've decided to start listening to motivational audio books. I'm burned out on pods and just want something different. My first book is "Elevate and Dominate" by Coach Prime. Look, you can call me a dope. That's fine. But, this dude is truly a master motivator. Do you think I'm a dipshit? Learn more about your ad choices. Visit megaphone.fm/adchoices

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Visit tellus.com slash total security to learn more. Conditions apply. All right, everybody. Good morning to you. woke up before the alarm today. The alarm usually goes off at 350. I got up at 3.45. I said, I'm not going to roll over. I'm going to get up. I'm going to get my ass dressed and get to work early and I got to work early and I've already gotten stuff done. Let me tell you this. And you guys may not buy this. And maybe it's just a short term thing because I've known,

I've been known to do this. So I've gotten tired of listening to podcasts because I'm just bored with them. Some podcasts are still good. I'm not saying they're not good, but I've listened to them to the point that I've gotten bored with them and some of them are just out of episodes that I want to listen to right like I've been listening to this uh you must remember this podcast which is about like the first hundred years of Hollywood or something and the gal that hosts it is very thorough and it's it's interesting she's kind of annoying kind of snarky she's a movie critic she's a super progressive movie critic so they look at a lot of these movies and stuff and they look at them through the lens of like them being more than movies

If that makes sense, like, I think we've done this episode before, but sometimes a movie's just a fucking movie. There's not some deep meaning behind it. It's not some societal thing. It's not something that is a microcosm of what we're dealing with in today's times, and it's not sexist, and it's not homophobic, and it's not racist, and it's not abeless. Sometimes a movie is just a movie, but that's not the vibe I get from this chick. Like it's never. Her name is Carina. Karina Longworth is her name. And like sometimes, like they're breaking down fatal attraction and like this era of movies and like making the woman the bad guy is a bad thing. I'm like, it's just a fucking movie. It's a movie about a guy that fucks around on his wife and the chick goes crazy and tries to kill him and kidnaps the kid and boils the bunny. That's it. There's nothing deeper. There's no deeper meaning to it. It's not some sort of representation of where we are as a society. Sometimes a thing. thing. It's just a fucking movie. So I listen to that and I listen to Josh Pate's college football podcast and and that's fine. I listen to that and but I've kind of gotten to the point where I'm

kind of bored with podcast. So I decided to start getting books on tape, which is obviously not the terminology for it at all because this is not 1994. It's not books on tape. It's audio books. So I subscribe to Audible because I've been buying books and then what happens is I buy books and then I bring them in the bathroom and I might read like literally 90 seconds of it while I'm on the can once a day and then I never really get through the book and it just sits there and it gathers dust and it was a waste of 15 bucks. First of all, let me play some commercials and I'll get to my point here. Hey, it's Josh.

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All right. So, um, I like, look, I like to read. But I do. I enjoy reading. I like to read things that teach me something. I like to learn about people. I look to learn about what people do. I don't like to read fiction books. If I want to read a book that's fiction, then I'll just watch a movie or a TV show. That's why I've always been, I always laugh at people when they're like, you know, you really should read. Like, well, if I'm reading The Outsiders, am I really, like, what is that accomplishing? I can watch the outsider's movie. I can watch, or not even just the same movie, but I could, like, you say, wow, it's impressive that you read blank book.

Isn't it all that impressive that I read blank book? I can just watch TV if I want fiction. I can watch a movie if I want fiction. If I'm going to read, I want to learn something. So I bought the book from the guy who created the Savannah Bananas. And I wanted to read this damn book. And then I bought it. I put it in the bathroom.

And I've read like five pages of it. And I don't really have time during the day. That's a lie. I have nothing but time. But like, it's weird to just sit at your house and read when there's other people there, like Jilly's at home, Ross is at home, we go for walks, whatever. It's just weird to say, hey, I'm going to sit down for half an hour and, you know, maybe read some of this book, so I just never do. So I decided to get audible so I can just find whatever books I want and listen to these books on tape, right?

So, you know, I've read Matthew McConaughey's book, Green Lights, which was very good. But now I'm looking back going, shit, I should have just got the audible book because I want to hear Matthew McConaughey actually tell the story because it makes it better. So I started looking for motivational books. Not that I'm like lacking motivation, but it's just like your natural lacking of motivation. Like I have a boss. I know what the goals are here. That's fun. But I kind of miss being impressionable and I miss being inspired.

I miss, you know, having a coach in high school and you knew that there was somebody that was showing you the way and you had somebody you needed to impress. And I miss some of my old bosses that I worked for. know, like Gavin and Houston, who, like, I knew what our goal was, and I was a young guy, an impressionable guy, you know, like, you kind of miss those things, right? And I'm like, I want to start listening to some motivational books just to try to get my mind right, because sometimes it's easy to get down. It's easy to get down when you're in a new job, and you feel like nobody's listening to the radio station, and the ratings stink, and you wonder if it's ever going to go anywhere

positive, even with the good work my bosses are doing, and I'm glad to be here. This is not a knock on this place at all. fucking love Detroit, love the people I work for. So that's not what this is. But it's, you know, you come up every day. You're doing a show every morning. You want to do a good show you think. You're doing a good show for what you have to work with, which is you.

You know, you can't just, like, I can't get on the radio and do what I'm doing on this podcast because the content isn't going to match with what it needs to be on the radio. And people aren't tuning into this to hear a political show or a sports show per se on the rock station. You've got to try to find a way to balance 10 different things for that audience. Then nobody calls and there's no interaction with people and you feel like you're talking to yourself. So I'm trying to find ways to get my mind right. So I said, I'm going to get audible because if you buy these audio books on their own, they're still like 10 bucks. So get audible for 10 bucks a month or whatever it is. Just download a shitload of books.

And instead of listening to podcasts when you're in the car walking Ross, because I walk my dog for about three hours a day. I'm in the car for another hour a day. so I got four hours to kill most days, put on the headphones, turn on the Bluetooth in the car, and I listen to these books on tape. And the first one I got was Dion Sanders' book. And I just felt like that'd be the right one to kind of get me into the right mindset. You know, like, just that's what I want to listen to. And not OG Dion Sanders' books, not power money and sex, but elevate and dominate, 21 ways to win.

and I've been captivated by it. It's called Elevate and Dominate, 21 Ways to Win on and off the field. I think it came out maybe last year, I think was the release date on this book. But I have enjoyed it thoroughly. And now I want to run through it. I actually came out in 2024, March of 2024. And I'm listening to this, and I'm like, I'm ready to fucking go. Like, if this were anybody else reading this, it wouldn't have the same impact.

You know, if Morgan Freeman were reading the elevate and dominate 21 ways to win on and off the field, like it wouldn't feel the same. Or reading it on paper wouldn't feel the same. Listening to Dion Sanders tell his story and motivate, I can see why dudes want to play for this cat. I can see why players are passionate about him. Might he be full of shit to some degree, probably? But I got a news flash for everybody. Everyone's full of shit to some degree. And if we go into everything, just assuming that everything somebody does is bullshit, which is something I'm guilty of a lot of the time, you're not going to have joy.

Like, I want to be motivated. I want to be inspired. I want to be moved to do something and be something better than I am. And a lot of times in the corporate environment we're in now that doesn't exist. It's not a knock on the people you work for. It's just, it's not like you were when you were 20 years old and you're being inspired by people. and it's not like you're 17 years old and your coach has you wanting to run through a wall playing high school basketball. It's not like that.

I'm a 39-year-old guy and you know how the sausage is made and it's easy to get jilted. It's easy to get jaded. So like you want to find ways to continue to open your mind and feel passion for something and believe in something. And that's not a knock on the people I work for, the people I've worked for recently. It's just a different world. And I think that happens when you get older and you start to look at things in a more pessimistic light. So I'm looking to just find books from people that can motivate me to want to kind of, I don't know, just like give me different ideas to inspire me. Like I can get in the car in the morning and drive 15 minutes to work and listen to some angry podcast about politics or whatever.

And then it puts me in a negative mindset. And I'm kind of one of those people. Like what I listen to on the way in kind of alters me. my mindset. And it kind of helps decide or dictate what I might end up talking about that day and the tone of what I might talk about that day. So like there was a stretch that I was listening to Joe Rogan on the way into work. Well, that'll kind of dictate and kind of affect how I'm going to look at things and what lens I'm going to look at things throughout the day, right? And I'm like, I don't want to do that. I want to listen to things that are a little bit more positive to put me

in a mood to come up here into this empty building at 4.30 in the morning. I'm here before anybody else other than the security guard who bless his heart i wouldn't even call him a security guard he's just sitting there watching tv on his phone uh so like i don't even know what he does i don't know that he's got a gun i don't know what his situation is but he just sits down there and he opens the door for me and he's a nice enough guy right he got his flat billed hat on got his horn rim glasses on i don't know like if i don't know that we're totally safe if somebody shows up here and wants to plug us i don't know that we're going to be safe but i like the guy and he's a nice enough guy so i've started listening to to Dion Sanders and I'm about seven chapters into it and you guys might mock me for this and you guys are

going to say Josh you're full of shit and you're going to say Josh this is typical you this is the kind of bullshit you do you find something that inspires you for five minutes then you're over it and maybe that will be the case but I'm listening to Dion Sanders explain how to thrive and excel and dominate on and off the field and the kind of shit you should be doing in the office and the way should be treating people and just and the effective qualities of winners and I'm like you know what I need this I need to listen to this because my mind is not always in the right place and you can mock me and I would understand if you did it's kind of like when one of my old bosses there's a pretty negative person came back from like a long retreat once and was and had this different

mindset on everything and wanted to give us all crystals and we all made fun of them we're like this isn't who you fucking are. Like, we made fun of it. We're like, you're not the, let's all sing kumbaya and let's harness energy from crystals guy. And we made fun of it, right? So I would get it. If you're listening to this and you're like, Josh, I know who you are.

It's like, if you've ever seen the movie, you, me, and Dupree, there's a point in the movie where the best friends are Matt Dillon and Owen Wilson, right? And Dupree is the character that Owen Wilson plays. And he's trying to turn over a new leaf and be into like foreign films and shit. And Matt Dillon, you know, kind of pulls him aside and he goes, I know what you're doing. I know who you are. Your favorite movie is Fletch. And, you know, like that type of thing.

You might be listening to this right now saying the same thing. You're like, Josh, I know who the fuck you are. You super negative dope. You hate everything. And that is still true. I still hate everything. And I believe in very little. But when I listen to Coach Prime and I listen to this book on tape, I am fucking motivated.

and at least it gives me something to think about. You know, I want to be more successful than I am. I want this thing to be super successful because I'm running out of opportunities. And this is truly the most challenging, we've talked about it, it is truly the most challenging work situation I've ever had as it relates to trying to build an audience. This is the first time I've ever gone to a radio station that pretty much has no audience as its baseline or no history. to fall back on. I've listened to them all before.

Every radio station I've gone to has had something. Maybe 790 was also kind of a throwaway. But 610 was the Heritage Station in Houston, the one, the longest running sports station that just needed a kick in the ass. WIP was the same. The Rock Station in Nashville was the same. So, like, I've lived this life and I've experienced it, but I've never done so at a point where I'm like, if we accomplish something big here, it is truly because of me and my

program director and his boss and his boss. Like, we have done something that there is nothing that we can fall back on and go, oh, this has happened here before, because it fucking has it. And I'm looking for any way to get motivated to believe that getting up at 3.45 in the morning to get up here and record five podcasts and then do a four-hour radio show by myself because we don't have a cast of characters for this show yet. I need any way possible to get my mind into that position to believe that it's going to work and it's going to succeed.

and Josh, what are ways that you can go out and make people believe in what you're doing? Make salespeople in the building believe in what you're doing. Make your management believe in what you're doing. What are some of the characteristics? What are the characteristics of who do you want to be? Without changing who you are totally, what are ways, little tweaks, little things you can do to be a better manager of people when you do have a cast of characters on your show. I've always been a shitty manager of people.

Not that I'm their boss, but technically I am because my name is. is on the show. It's the Josh Ennis show. They're going to do what I want them to do. I've done a terrible job of explaining to people what I want them to do. And then I kind of shut down and they don't know what to do. And it makes for a bad environment. I did that in St. Louis, to Scott, who was on the show with me. I was never good at telling him what I needed him to do. I sucked at it. Coach Prime addresses things like that in the book. I'm not telling you to go buy the Coach Prime book. I'm not telling you that you'll be motivated by Coach Prime. I'm not telling you that you're, you might sit there and laugh your balls off at the idea that I can listen to these books on tape and be

inspired by something. But I am. I'm listening to this and I'm like, I am falling into some of those traps and I want to get out of that. I'm still the same asshole I always am. I'm still the same pessimist I always am, but I'm trying to get myself into a better headspace because I want this to fucking work and I want to win and I want to succeed and this is like I want this to be a success story. I want to talk to salespeople and when I tell them I believe in something, I want them to believe it and I want them to be passionate about it too. You know, and it's little things. Like, like, you know, just like I look at myself in the mirror and I'm all disheveled and

my beard's all out of control and my hair's all out of control. I'm like, get your fucking ass to the barbershop every week and at least get a fucking beard trim there. Get it good and lined up and look good. Like, just it's a, and I know that's an old quote from Dion, but you look good, if you look good, you feel good, you feel good, you play good. Like, I feel different about myself when I roll out of bed and I look in the mirror and I see a tight lined up good looking beard hair's looking good even if I'm not dressed like

putting on the rits or anything when I get out of bed and I look at that I go that guy at least looks good enough you know he ain't sexy as shit but at least he looks good enough you know just things like that you know and it changes your mindset and sometimes it's easy to fall into this trap of nothing's ever going to get better nothing's ever going to improve we're in an unwinnable situation will do everything you can to make it a winnable situation. And I don't always do that because I allow myself to fall into these lulls and the traps of believing that there's no hope. And I cannot do that in this instance. I cannot allow myself to do that.

So I get up here every day and there are days that I could shut down and be so pissed that people aren't calling and they're not interacting with the show. And you feel like you're talking to nobody. Yet here I am and I'm like, fuck it. Just get up every day. Keep doing it. Make people laugh. Hopefully they're listening. And eventually we're going to fucking win. And I love the people I work for, but they don't have the ability to motivate me in the way that like Dion Sanders has the ability to motivate. I'm listening to this and I'm like, I believe in this guy. And he might be totally full of shit. He very well could be. It could all be a ruse, whatever. But what's the worst that happens? He's full of shit and I'm motivated. I'm not losing money on the guy. I'm not buying a timeshare because the guy told me to. I'm not at his mega church, but he's out there fucking a horse behind the scenes.

It's nothing like that. I'm just passionate about the message he has. I've also downloaded the Bill Walsh books. I just want to be inspired by something. I want to know how to be a better version of me to make the things I'm doing successful. That's all. I'm still a dipshit. I'm still the same asshole that I'm very pessimistic about things.

I still believe that the majority of people are full of shit. All that stuff is true. but I just want to feel inspired by something. I just want to feel passionate and I want advice. I love to be coached. That's why I loved high school so much. Jilly's like, why did you like school? Because I liked being coached.

I liked having someone impart wisdom upon me. And in this weird era we're in where like, you know, one radio station manager, program director runs 40 other stations and like you may not even be their top priority. It's like I don't feel that same way anymore. That's why I like listening to these books. So I could sit around and listen to some angry-ass podcast like you are right now. You're listening to the Josh Ennis podcast, the All Up Innes podcast, which is an angry podcast a lot of the time. Or I could listen to something that's uplifting and puts me in a right headspace to come in here and say, fuck it.

We must win. And we must succeed and hear the ways to do it. Now you can message me and I'm sure some of you will and say, Josh, you're so full of shit right now. Maybe. But I like being inspired. I like being moved to want to be better at something. I love that. I miss being coached by people.

You know, I miss the vibe of either Philadelphia or Houston where it was kind of like, we have to win. We must win. I miss that. Anyway, more to come.