The Josh Innes Show - Hockey To Atlanta? Houston?
Episode Date: June 13, 2025It's looking more and more likely that the Atlanta area will be getting an NHL team. I find myself asking why Atlanta is getting a third crack when Houston hasn't gotten one. I've had people tell ...me that Houston won't support hockey. I don't buy that. Will more franchises be moving teams to the suburbs? Learn more about your ad choices. Visit megaphone.fm/adchoices
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The thing is, it's not about winning.
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So, it looks like Atlanta may be getting another NHL team.
This would be the third crack at it for the city.
But this expansion team would be out in Forsyth County.
Where the hell is Forsyth County?
Now, obviously they moved the baseball team to Cobb County,
and they've built that whole complex out there with the stadium
and the whole little town, which is fine, but I think it
lacks personality that you get from a ballpark being built in the heart of a
city. Where is Forsyth County, Georgia? So it's around Cumming, no that can't be
right. Forsyth County is a county in the Northeast region of the state of Georgia. So it lies within the Atlanta metropolitan area.
What are some of the cities in here in Forsyth County, Georgia?
Let's see.
Unincor...
The city, Cumming, Georgia.
I want to say that the Baton Rouge Zeppelin, Cindy, my dad's wife, I want to
say that she's from Cumming, Georgia
Oh, and it's spelled the fun way
C-u-m-m-i-n-g that's the county seat of Forsyth County
so like would the hockey team like would I mean I'm assuming if they build this in this Forsyth County and
The major city in Forsyth County is Cumming, Georgia.
Is that like, is the team gonna be called like
the Cumming such and suches or another,
like the Cumming hockey team?
God, that'd be a fun name.
The Cumming Georgia Hockeymen.
That's what I'm looking for.
The Cumming Hockeymen, C-U-M-M-I-N-G and we are all immature here are we not?
We're horn dogs. C-U-M-M-I-N-G. Coming Georgia is the seat of
Forsyth County and I do think that is where the family of the
Baton Rouge Zeppelins comes from. That is Forsyth County, Georgia
coming. Atlanta has been the home of two previous franchises, the Thrashers who turned into
the Winnipeg Jets and of course the Calgary Flames who became the, sorry, the Atlanta
Flames who became the Calgary Flames. Betman said in May, that's Gary Betman, the commissioner of the NHL, that Atlanta is a different
place than it was when the Flames and Thrashers existed in
terms of how big the city is, how robust it is, the sporting
interest. It isn't really. Atlanta's the same fucking town
it was sports-wise in 2000. Like Atlanta. Atlanta and Houston
are cousins of each other, but one of them is more black.
One of them is more Hispanic, but they're the same fucking city and the interests are the same sports-wise.
All they are is cities that care when you're winning and don't really give a shit when you're losing.
Like that's how they are. Let's play a couple commercials and we'll continue.
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Like this idea that like Atlanta has grown in terms of a city
that are in it's interested in sports since the last time the
Thrasher there. It has not. They moved the baseball team out
into the burbs. The hockey team left. You've got a new football
stadium, which is nice, but who gives like they have like the
the dynamic pricing and shit because people don't want to go
to the games and and you got basketball. So like there's
nothing different about Atlanta and you don't even want to put
a team in Atlanta. This $3 billion bid is in Forsyth County.
How far is this from Atlanta? Let's see. I don't think the prior two visits have
any bearing on whether or not we could go back if all the other
pieces that we referred to are put together said Gary Bittman.
Look, I'm not against hockey going to Atlanta or anywhere.
I don't really like the idea of expansion because I don't think
leagues need more expansion because I don't think you need
more teams. The more teams you have, the more
water down the product gets. Like you could lose six baseball teams tomorrow
and it would suck for those cities but probably the cities they leave from are
cities that don't even really give a shit. Like if Tampa Bay lost baseball
tomorrow there'd be some octogenarians with roller oxygen tanks that would give
a shit. Like oh no what do we do with the stingray that's out in center field? Like, who would give a shit?
If the Miami Marlins left tomorrow, just two, if you lost two Florida baseball teams,
would anybody give a shit? You know, like, then there are teams like the White Sox and Pirates
who just suck all the time but have a ton of history, like 100 plus year old franchises,
so you wouldn't like, you know, dump
those kind of franchises. But like if you lost six MLB teams,
you'd probably get a better product. If you lost six hockey
teams, you'd probably get a better product. Same with
basketball, right? I wouldn't want to see those city's fan
bases lose their teams, but you could probably get better
because you have fewer teams that have to fill up more
rosters of shitty player, whatever. But all that said,
I'm not against the idea of Atlanta getting another hockey team,
right? Like I don't think the city is that different than it was
in terms of their interest, but if you get good ownership and
I guess you move out to this County, like I need to know where
exactly or how far is Forsyth County from Atlanta, Georgia.
Let's look at a map here.
Let's see. There's Cumming, Georgia.
Like you're way up there.
I mean you're kind of out there.
This almost feels like, let's just use Cumming, Georgia as the example,
because I don't think this story says exactly where in Forsyth County they would build this.
The Dream, let's see, Forsyth County Commission Chairman Alfred John acknowledged the developments
eye towards professional hockey.
Let's see, the dream of an NHL team in the region is one step closer.
The Gathering will not only be a world-class destination for sports and entertainment,
but it also positions our county as a national
leader in smart forward-thinking development.
We are proud to support the project and all that it will bring to the community."
I'll keep saying this, Forsyth County.
This story at least doesn't specify what part of Forsyth County, but let's just say,
Cumming, Georgia.
So, C-U-M-M-I, ooh the auto correct for me with the word coming. I hope
Jilly never sees this laptop. There's a lot of hub involving the word coming.
Coming, I better put coming to Atlanta. Let's see coming to, this just makes it
look like I cannot spell the word coming. Coming to Atlanta drive time. So like
thought, no not that everybody lives in downtown Atlanta,
but like that's out there.
Let's see, coming to Atlanta drive.
Let's see what the drive time is.
It's an hour and 16 minutes from downtown Atlanta
to this suburb out here, coming Georgia or Forsyth County.
It's, I mean, look, it's already a decent distance from Cobb County to downtown Atlanta. I mean you're damn near in Tennessee
at this point. Like, hey, have at it. And I think that's what
they're trying to do. Part of the reason why hockey, if we're
being honest, in an urban city like Atlanta, there aren't a
ton of black folks that dig hockey and there ain't a lot of white folks that want to go downtown in Atlanta on a Monday
night to go watch hockey when they live out in Alpharetta and Kennesaw and Smyrna and all these
other burbs. So maybe that's the play. That's kind of what they did with the Braves. Like people
didn't want to go deal with downtown Atlanta on a Tuesday, but people have no problem going to Cobb
County on a Tuesday to watch baseball,
right? So maybe that's part of the play. I think we're going
to get to a point in time where a lot of franchises and
a lot of sports are going to start leaving cities because
a lot of the first of all these cities are all growing
and expanding and they're moving outward, right? Like
could you would do you think it'd be absurd if one day
there were a stadium for a Houston sports team that was out in the Woodlands? Would
that shock anybody? Like let's say you brought in a hockey
team and the hockey team wanted its own arena and they're
like, you know what? Let's build a stadium. We'll give you
all these different tax breaks and everything to build a
stadium out in the Woodlands. That wouldn't shock me if they
built a stadium out in the Woodlands. Just like the Bears
are going to eventually leave
Chicago and go out to one of the suburbs. Like they're getting
tax breaks and other benefits to move out to these places.
And what are the true benefits of being in the heart of a
city now, right? Like if you move your team and build your
stadium wherever you want it, you can then build up your
whole entertainment complex around it and you can make the money off of it. That's what
the Braves are doing. The Cardinals have their stadium in
downtown, right? They built Ballpark Village around it,
which is basically a live type of complex. Like they have
one at the New Rangers Ballpark. Xfinity Live is the one
they have in Philadelphia around all the stadiums there.
It's a place where you can overcharge for
beer and food because you're pretty much the only game in
town. And yes, there are a couple of local bars that have
survived around Bush Stadium. But for the most part,
everybody goes to Ballpark Village, Cardinals Museum, all
that shit in there, right? And they can all make it. You know
who's making that money? The St. Louis Cardinals, right?
These teams want to be able to go out, build a stadium, and
then make all the money off of the stadium and everything
around it, right? So what benefit do you have doing that
in a city when you can go build a ballpark out in the suburbs?
Like let's say you built a baseball stadium in Pearland or
something. I don't think that would happen, but because the
Woodland seems like a more viable move or Katy seems like
a more viable move or an area where there's already a shit
ton of people right like not that
there's not people in Pearland, but you get my point, but like
if you go out to one of those kind of places and build a
ballpark and build your entire entertainment complex around
it, cash is coming in right and that's why you would do it.
but back to the idea of hockey right. I'm sure hockey could
work there just like I'm sure hockey could work in Houston.
The fact that that Houston can't get the NHL team team or seemingly get as close as Atlanta's getting to it when Atlanta's
failed twice, that kind of pisses me off. But then you also have to really kind of dig
into the history of these stories and ask yourself, all right, so why did they lose
the team? Well, the ownership was really shitty and not committed with the Thrasher's and
it just wasn't a good situation. I can't be a
hypocrite. If that were the case in Atlanta, then I'm not
going to shit on the idea of a hockey team going back there
because I live in St. Louis where there was an owner who
was hell fucking bent on getting the Rams out of St.
Louis and moving them back to LA to benefit himself for
his own gain. I saw it happen. The city of St. Louis as
much as I shit on it here, it could sustain an NFL team and people
would fill it up. They put in huge crowds still for shitty
football for the last decade and a half, or last decade, the
Rams were here, okay? So let's not act like it can't happen.
They had a shitty stadium, horrible tailgating surroundings,
dreadful downtown, yet they still put people in the venue
because people like football. Here's the really
some key elements. The most important element, you could be
successful with a professional sports team in any city if that
sports team wins. Like one of the people on my Twitter was
going off, not going off, but responded to me when I asked
about Atlanta, why would Atlanta get another team and not
Houston? And he said Houston's not a hockey town.
Well, let me tell you something friend. When I was in Houston
in 2009, Houston was also not an NBA when I moved there in
late 2009 into 2010. I'll tell you what Houston also wasn't.
Houston wasn't an NBA town. Houston wasn't a baseball town
and Houston was kind of a middling football town. Why?
Because those teams weren't playing well. Houston, much
like Atlanta, is a transient city and these are cities where teams have to play very very well
for people to be truly engaged in the sport, right? That's not hard. It's like, look at the
Rockets. The Rockets, for a handful of years after Harden and even with late Harden, they were just
kind of there. Now you got a good young team and E-May as the coach, they went to the playoffs,
had a high seed again. It's like, all right, there's kind of
some jazz about the Rockets again. Look at the Texans. When
I got there, the Texans were just kind of blah. Then the
Texans got good for a couple years and everyone was into it.
You want to know, you want to see Houston being a football
town? Whenever the Texans made their first playoff run and
they were on their third quarterback and it was fun and
it was next man up, I went to watch the Texans clinch their
playoff spot against the Bengals. I was at the Houston
Texans Grill. I still have the video somewhere. That place
was bonkers, but Houston is a city where you have to win
and you have to win convincingly and you have to do it,
sustain that success to keep people
interested and that's most major American cities even like
dude like people like to blow Philadelphia. I talked about
how great of a sports City Philadelphia is you could go to
those tanking year Sixers games for like 10 bucks right like
it's there is no city that is immune to shitty sports the
Knicks everybody's blowing the Knicks now.
Oh my God, the garden is electric.
Was the garden electric 10 years ago and they suck?
No.
That's how every major American city is as it relates to sports.
If the team is good, people will be in.
There's no reason why the Vegas Golden Knight should be as popular as they are in Vegas.
It's Vegas.
Nobody goes to Vegas for the sports.
They go to gamble. It's a tourist city,
right? How are they successful? They came out of the fucking
gate winning. What you can't do is spend four or five years
sucking. You get a year, you'll get a year and people be like,
holy shit, it's hockey. And you'll have your diehard people
like every city has for hockey. Every city has 20,000 people
that love hockey. That's why virtually every hockey game is sold out
or at least looks full and season tickets are sold in big
numbers because every city, even the passionate hockey towns
have like 20,000 diehards. There are exceptions but like go to
Philadelphia. What was the thing they used to tell me in Philly
about talking about hockey? About 25,000 people give a shit
passionately about the flyers. Everybody else will hop
on board casually and if they're really good, everybody's a
Flyers fan and that's kind of how it is in most cities as it
relates to hockey. So if you're in Houston and people say, oh
can Houston handle hockey? Houston can handle anything if
they're winning. That's it. I read a story that the people
were surveyed. They ran a survey in Houston and asked Houston people if they'd like to have hockey and 57% said they'd be super into the NHL.
What really was a disheartening thing to me was that more, a higher percentage of people in Houston said they'd rather have the WNBA. A higher number of people now who knows who they surveyed maybe they went to the sports bra and got a survey of the the people there but the idea that more people
would want the WNBA over hockey is a true dick slap to hockey but point being
in all of this is if you win people will show up and they will be into it that
that stretch of even when the Texans were going nine and seven every year
with Bill O'Brien there wasn't true passion about the team, right?
Then Deshaun gets there towards the end and you feel like you've got your Michael Jordan,
he's a fucking stud.
Then he starts getting finger popped in the asshole by ladies and being a sexual predator,
and you hire David Cully, and for about two years with Lovey and David Cully,
it's a fucking nightmare and no one cares about football.
Then C.J. Stroud comes in, you go to the playoffs back to back years and hey,
Houston Texans, number one, let's go. People are into it
again. So like it's very simple. And Atlanta is the same kind of
city. People want to be part of a moment. There are very few
cities. There's really nowhere in the country where you're
going to fill up a venue for teams that are bad. Look at the
Astros. 2012, the Astros averaged about 18,000 people a game. Fast forward to
2018-2019, they're averaging 36-37,000 people a game. Why?
Because they're winning. So the idea that hockey wouldn't last
like the city couldn't support, that's bullshit. Every one of
these major cities can support four major sports team. St. Louis could support a football
team here. They just got fucked and are never going to get a
team again, but they could. If there were an NBA team in St.
Louis tomorrow, the NBA could be supported in St. Louis just
like the NBA could be supported in Kansas City and hockey could
be supported in Kansas City. It's all bullshit when they tell
you it can't. What is the key determining factor in that because you're not dealing with teams that have long-term
like the St. Louis Cardinals can survive because they've been here a hundred years. You bring
in an expansion team you better win a lot like the soccer team they brought here that
everybody was excited about. Oh boy St. Louis City and they come out of the gate and they
win out of the shoot. Go to the playoffs. They're selling the games out.
Tickets are hundreds of dollars. I've been here a couple years of
this now and the team stinks and no one gives a shit anymore.
So you got this beautiful brand new soccer stadium built and
I see none of the same vibe that existed when I moved here
and the soccer team went to the playoffs and lost to Kansas
City in the first round. Winning cures all of it. So can Atlanta handle hockey? Of course they
can. There's money in Atlanta. There's tons of rich people in
Atlanta, Panda. There's ton of it. If you win and the games are
fun and that's why the move is like a situation like that, it
probably wouldn't work if you played in the big arena
downtown. Build your own universe, get people to come out
to your world, kind of go to your audience. I'm going to
guess that there's probably money that people have that live
out in the burbs of Atlanta versus in the city of Atlanta.
It's smart. And I think more teams are going to do that more
franchises are going to see opportunities and they're going
to see look, I think the whole setup in Cobb County, Georgia,
is going to be one that people circle and go, okay. So we're
talking about a whole village that we kind of control. We
keep all of our people in-house spending money at places that we
get something from. They're not running off to the local pub.
They're dealing with us and we're getting rich off of it.
Why am I not getting me some of that? Like if the Texans
ever built a new stadium, which I don't think they will, but if
the Texans ever build a new stadium, one thing that sucks
about NRG ain't a fucking thing around it to do. There's no
bars. There's none of that. So I think we're going to get to a
point where we lose that kind of fun aspect of sports venues
that are like surrounded by like local establishments and we're going
to see more like the Cobb County, Georgia thing and we're
going to see it in Forsyth, Georgia apparently. I think
more places are going to do that. I also think Atlanta can
support hockey. I think Houston can support hockey. You just
got to go out and win. See again, Vegas Golden Knights is
the example. How does Vegas sustain? Well, Vegas has the
NFL which is going to work everywhere and
Vegas has hockey which is winning and they're going to have
baseball and that's going to be fun for a while and if they
don't win it won't and Nashville is going to get baseball at
some point and when Nashville gets baseball, it's got to win
and if it doesn't people are going to stop going. It's very
simple.
