The Josh Innes Show - Kid Rock v. Bunny Part 1

Episode Date: February 9, 2026

I don't really care how you slice it, the TPUSA Halftime was a success. Anyone who says otherwise is just hating. That said, the show itself stunk. Learn more about your ad choices. Visit megaphone.fm/adchoices

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So I mostly watched Bad Bunny, right? So it was mostly Bad Bunny, but I did flip over to the Kid Rock shit. because it started before the NFL's halftime did. So I flip over to watch the bad to the Kid Rock stuff. And it's, you know, whatever it is, Brantley Gilbert and then this chick and then Lee Bryce. And then I didn't really see a ton of Kid Rock. So here's my issue. Let's start with the alternative halftime show, the Kid Rock halftime show.

And let's talk about the positive of it. At last I checked when I was watching it live. First of all, let me type this in. How many people watched the T.P. The Turning Point halftime show. Okay. So when I was watching it, it had about five and a half million people concurrently, which you can mock if you'd like. But 5.5 million people concurrently watching this hoot nanny on YouTube is pretty fucking remarkable.

That's not to blow MAGA people and be super political about it. Just from a number standpoint, 5 million, 5 and a half, 6 million people watching Kid Rock do a halftime show on the internet? Pretty fucking remarkable. Now, according to AI, the Turning Point All-American halftime show reached over 5 to 6.1 million concurrent viewers on YouTube during its live stream. The alternative show featuring Kid Rock was held during the Super Bowl. Bowl 60 halftime and accumulated over 19 million views on YouTube by the following morning. Peak audience was between 5.2 and 6.1 million simultaneous viewers on YouTube. As of the morning of February 9th, the YouTube video had over 19 million views.

The show was streamed on TPUSA's YouTube channel, Rumble and Daily Wire. The show was positioned as an alternative to the main Super Bowl halftime show, which featured Bad Bunny. While the TP USA show drew significant numbers, it remained a small fraction of the 135 million viewers estimated to have watched the official Super Bowl 60 halftime performance. Okay. Cool. So let's operate there now that we know these numbers. So apparently 19 million people have streamed it or watched at least part of it.

That's significant. That does matter. Okay. And it was also on TV, I think. Was it on Trinity Broadcasting Network? Was it like, was it on before Benny Hin? Was it on before the seven? 100 club. It is pretty

fucking hysterical to think that like this is such a churchy type thing and it's like hey by the way here's Kid Rock doing churchy shit on the Trinity Broadcast Network. But let's operate here. Let's start with this. With Amex Platinum, almost every purchase

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They put that shit on everything. Breakfast available until 11 a.m. At participating Canadian restaurants for a limited time. Frank's Red Hot is a registered trademark of the French's Food Company LLC. So getting to a point where almost 6 million people are watching this concurrently, whether they're watching it because they're there to make fun of it or they actually enjoy it or it's bots or whatever. It's pretty fucking remarkable. And I'm saying that as someone who's about to tell you that I thought it was boring and dumb.

But to put that many people to have their eyeballs on that is something. Now, what you're going to get from a lot of people about this is, oh, ha ha, ha, Wow, congratulations on 5 million people. There was 137 million watching Bad Bunny. Yes. But Bad Bunny had the lead-in of the fucking Super Bowl. Every eyeball that's going to be watching TV on Sunday is probably watching the Super Bowl. So that audience is already there.

So the idea that like you can just compare the numbers straight up, you can't do that because it's an unfair thing. First of all, this is an alternative halftime show. They're not basing their success in whether or not this worked on whether or not they had the same number of viewers or how close they came to the number of viewers bad bunny has. Like, would Kid Rock like to have 135 million people watching? Sure. 135 million people were never going to be watching that. It just weren't. So how do you gauge success?

If you are Turning Point USA, if you are Kid Rock, if you are Brantley Gilbert, whoever's involved in this, or anybody who's, stands to profit from it or benefit from it. How do you gauge success when you are an alternative? Okay, mind you, alternative. So, like, think about it in radio terms. Like, if this is in Philadelphia, at this point, I don't believe that 975 wants to truly compete with WIP. And realistically, they cannot.

With the lineup they have and everything else, they cannot compete. It is impossible. How do they find their own security? success story. They meet up, they talk with the management people, and the management people decide what ratings and revenue thresholds they can hit to have it be successful for them. Everything they do, they know that WIP is going to mall them by three or four times. I think they've accepted that they cannot defeat WIP because WIP, whether it's right or wrong or how they got there, WIP is a machine. WIP is a juggernaut. WIP cannot be stopped unless you go

full-on, full-bore, hard at them, go get the Eagles, put on interesting people, and they're not going to do that. They're just basically, whether they want to admit it or not, they're just doing WIP shtick, and they're doing it slightly worse than they are, and they're hoping to carve out their own piece of the pie. This halftime show, this Kid Rock halftime show, was essentially the 97-5 compared to WIP. So of course, you know, Scott Masteller and the people that run 97-5 there probably, you know, they'd like to be number one. They'd like to win.

But I guarantee you the criteria that Scott Masteller's bosses give him is not beat WIP or else. It is get to this threshold, generate revenue, and let's be up from where we were. Which means then Scott Masteller goes to tell all of his soldiers what the expectations are. and their expectations in no way can be to defeat WIP because they never will. So if we want to look at it big picture and say, ha, ha, 975 is getting their asses kicked, well, they are. But what is success to them? There might be success in a different demo.

I mean, there's a lot of different ways that you can turn what looks like an ass kicking into a positive. So if you look at these dudes, the fellas from the T.P. USA, these folks look at that and they go, wait a minute, you mean to tell me that from zero, and that's the most important factor. They started at zero. They had some hype about it, and it was a news story, but there were zero. They start with zero. They don't start with $135 million, or however many millions of people were watching the Super Bowl leading into the halftime show. So that's not to rip Bad Bunny, and that's not to tell you that Bad Bunny didn't have an appeal.

He obviously did. People watched it, and obviously people didn't turn the shit off. At least not huge numbers of people. They didn't turn it off. I'm going to guess there are probably some little teeny bopper girls and shit that may have turned the shit on just to watch that. I don't know. Remember, ratings are all estimates, too.

They don't really know how many people were watching the Super Bowl. It's just an estimate. But you've got the lead-in of the football game that's got well over 100 million viewers. Kid Rock and these dudes in this TP USA had zero. So I get that it's easy for people that are trying to sell a narrative and spin a yarn here that, well, can you believe that Kid Rock? Ha, ha, the MAGA dipshit's got their asses kicked in their little alternative taking our ball and going home Super Bowl party.

Dude, I thought that thing would have a couple hundred thousand viewers, maybe. Because people had to have taken the time to go to YouTube, to put the shit on YouTube, to turn the YouTube on, turn off the Super Bowl, open up their phone, put on YouTube. That's what I did. I'd watch one of them on my phone, one of them on TV. So those people had to take the time to seek that out. You're already watching the Super Bowl. You don't have to seek out the halftime show.

You have to seek out Kid Rock. So while I thought the thing was fucking boring and I turned it off because I thought Brantley Gilbert was boring, I thought the girl was fucking horrifically boring. Like here's how I would label what we watched. I think what we were watching felt like a telethon. Like it felt like the kind of thing you do after. disaster like, oh shit, 9-11 happened. Let's all get together and sing emotional, sad music, and try to raise money for the Red Cross. It felt like a St. Jude Radiothon. Like, it didn't

have fun. It didn't have high energy. It wasn't like a fun halftime show. I was bored by it. And that's the point I've been making this morning on my radio show is that I find it to be a boring thing. It's not anti-right wing. It's not anti- fucking Trump. It's not anti-fucking kid rock. I just thought it was dull. Because it was. Like it was just a boring thing. And then, of course, people want to fight with you over that. And we'll get into, like, the content of it in a second. But just from the standpoint of, was it a big deal to get six million people and then eventually

19 million views by the following morning? And who knows how many of those views came on, you know, the day of or, you know, like, how many we're watching in that moment versus how many people were watching in the morning or after the game, whatever. 19 million people have clicked or at least 19 million views are on this video. That is a success. You can question it. You can say I'm a dipshit and you can say they didn't even come close or whatever.

They knew that going in. They are the alternative. They know that they're not going to compete with the big boy. They tried to carve out their own niche. And honest to God, I think they did a pretty successful fucking job. That doesn't mean I liked it. That doesn't mean I found it interesting. but in the big picture, I think they did a pretty good, I would argue remarkable job.

I would argue it was remarkable for them to take zero audience and turn it into something. Now, I think the whole basis of what the idea of this was, I didn't like the vibe of it and I don't like the old American, like I don't like any of that shit. You can rip me for it, you can hate me for it, whatever, I don't give a shit. I don't like that vibe of it. Like, this is the All-American suit. Great. Rock on. I didn't give a shit about that.

I didn't like that angle. But there were a lot of people that did. I was reading the comments as the story was going along. And as the story was going on and as the broadcast was going on, I was reading the comments. And it was, MAGA, and this is real America. This is beautiful. Look, there's an audience for those people. And it kind of goes to what we talked about on a podcast the other day.

it's that the one thing that left-wing people have never been able to figure out is that talking down to these people like their imbeciles is never going to be to your benefit, but you keep doing it, your elitists. Again, it was small potatoes compared to the Super Bowl. But 5.7 million people watching concurrently, 6 million people watching concurrently, that's fucking something. They should be commended for that.