The Josh Innes Show - Media Is So Scared Of Coach Prime

Episode Date: November 6, 2025

I'm reading this story about Coach Prime's TV Ratings. Yes, a story about how the Colorado games aren't being watched by people. I'm annoyed by the fact these media people are too scared to actually call out Prime for sucking. Grow some balls! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Tuning out, Dion Sanders, not a TV novelty anymore, as ratings dip with results. Well, duh. He's not interesting anymore. His team is terrible. They're getting their dicks knocked off. No game is going to have ratings where the teams are getting, you know, one team is beating the hell out of the other. And that's what's happening to Dion. And that's what we're dealing with now with Dion. First of all, let me play a couple commercials, and let's get into a little bit of this. You know what's better than the one big thing? Two big things. Exactly.

The new iPhone 17 Pro on TELUS's five-year rate plan price lock. Yep, it's the most powerful iPhone ever, plus more peace of mind with your bill over five years. This is big. Get the new iPhone 17 Pro at TELUS.com slash iPhone 17 Pro on select plans. Conditions and exclusions apply. So, first off, and you guys know how I feel about Dion, because I've been listening or I'd listened to his book and I thought it was uplifting and very good. And I think he is an incredible speaker. He's an incredible communicator.

He is an incredible showman. All of these things are true. And I can see why people are captivated by him. But what happens is once it becomes kind of a one-trick pony and once people realize your team is terrible and once they realize that, you know, there's nothing other than bluster and kind of bravado coming from you, people lose interest. And that's obviously what's happening with Colorado. And I'm not sure that he's overly interested either. I think the guy got into it to coach his kids. His kids aren't there anymore.

And now not only are his kids not there, but his team is terrible. guys battling major health issues. I don't understand why he continues to do it. I don't. Now, his book, you listen to him, he sounds like a guy that never wants to quit and all that kind of stuff. But it's pretty hideous what's going on with that whole situation right now. But let's get into this story.

Colorado football coach Dion Sanders has hit new lows on the field in recent weeks with back-to-back blowout losses, including his worst loss as a college head coach and another change in direction at quarterback, now comes news of another new depth, his lowest recorded television audience in three seasons in charge of the Buffaloes. His team's 52 to 17 loss against Arizona on November 1st

drew an average of just 374,000 people on FS1. Fox Sports confirmed to USA Today's Sports. That is by far the smallest recorded audience under Sanders at Colorado, even lower than his previous low two years ago, a 56 to 14 loss at Washington State, which drew an average of 727,000 people on Friday, November 17th, 2023. Now, here's the thing. And you have to be fair here.

Blowout games are not going to get people's attention. The time of the day the game is on. So just basing Dion's success on fucking television ratings is such a, it's like a cop-out. That's the problem. The issue I have with a story like this is they're trying to use. use things like television ratings as a way to avoid being critical of Dion himself because these people are afraid of Dion. That's reality. The media people are afraid of Dion. Other people are afraid of Dion. No one wants to say anything about Dion because they don't want to deal

with the backlash on social media. They don't want Dion. They just don't. So that's why a lot of people, you notice that people don't even write about Dion anymore. They just started to ignore him. A year ago, two years ago, three years ago, Dion was the hottest commodity out there and Everybody had a thought of and everybody had a thought that his kid was going to win the Heisman. And Deion Sanders could leave Colorado and go coach Florida or anywhere else. He's prime. He's Deion. Everybody wrote about him.

He was the sexiest thing out there. Now that he sucks, nobody wants to jump on the Dion sucks express. Everybody just wants to ignore Deion because they don't want to be the ones that have to say that Dion sucks. I do see occasional people that are critical. Bomani Jones is a guy that's critical of Dion. But other than that, for the most part, what we're seeing out of people is instead of writing about the fall of Dion, they've decided to ignore that and just write nothing. I don't think this is the angle either. Like, I don't give a shit how many people are watching Dion's games on TV.

It doesn't matter if Dion's the coach or I'm the coach or Nick Saban's the coach. If a team in Colorado is getting beaten by 50, nobody across the country is watching. And a lot of these Colorado games end up being late at night, East Coast. you're talking 10, 11 o'clock at night. It's bullshit. This is a bullshit angle. It is a cowardly angle to take on this story. That is a bullshit cowardly angle.

Grow a pair of balls and say that you think Dion's bad at his job. But don't give me the, well, the television ratings show that people aren't interested in. The act is wearing thin. The act isn't wearing thin. They suck. People across the country are not going to watch a shitty football team play football at 11 o'clock at night, down by 50 fucking points. It doesn't matter. Jesus is the coach.

Let's continue the story. One big reason for it was the Arizona-Colorado game competed against game seven of the baseball world series on Fox on the same night. If the Toronto Blue Jays had won game six against the Los Angeles Dodgers the night before, Colorado would have played on the main Fox channel instead of November 1st and got a much bigger eyes. Great. What is the fucking point of this story? Congratulations. You have solved the mystery, sir, that Dion Sanders football. team has mediocre ratings because the World Series was on on the same night.

My God, what is the point of this story? But it still tracks with a downward trend this year for Sanders. Is there a TV viewership floor with Dion Sanders? The Buffaloes are 3 and 6 this year and are averaging about 2 million viewers this season, down from roughly 4 million on average in 2024 and 6 million in 20203. That doesn't include three games in 2023 that were on the now defunct Pac-12 network, which didn't reveal audience numbers. Again, why does this matter?

Like, what is your point? Get to your point. Why does the average person give a shit about what the television ratings are for a football coach? No one gives a shit. What are we doing? Give me something with some sort of teeth here.

There will always be a floor with Dion on TV. You may always get 2 million viewers, said Adam Brennaman of college football analyst and former Penn State tight-in. But to get up to four to six, you've got to win some games now because he's not a TV novelty anymore on the sideline. He's become a long-term brand experiment in college football, blah, blah, blah. Current act is running a little thin. The Arizona game was the first Colorado this season that wasn't picked up by Fox's main channel or ESPN. Colorado's game at West Virginia on November 8th will be on TNT.

This underscores just how big of a draw Sanders is. even when his team isn't so good, it stems from his fame and accomplishments going back to the late 1980s. How does USA Today pay people to write this shit? I'm still waiting. Where's your big opinion? Where is your big thought?

Where is your, hey, Dion's not fucking good at this and people aren't watching anymore? All you're doing is using quotes from other people, you coward. You're writing this piece. You're writing this opinion piece about Dion Sanders and how Dion Sanders impacts television ratings, but you don't

have the balls to say Dion sucks at his job. Maybe you do at some point, but let's keep it going. Everybody, and these are quotes from other people here, everybody might be entitled to 15 minutes of fame. Dion Sanders is going on it for 40 years, said Robert Thompson, long-time TV expert and professor at Syracuse. Thompson called Sanders a master of the show business with credits including Walker, Texas Rangers, Saturday Night Live, and his pro sports career in baseball and football.

he's been as compelling to watch when he wasn't playing as when he was playing, and that's been an extraordinary run, but his current act seems to be running a little thin. Yes, the viewership of his team's game is still strong, but the downward trend is big and fast. Dion Sanders will always be fun to watch. The Buffaloes may not. Where is the opinion from this writer? All you're doing is using quotes from other people. You're afraid to add your opinion. Give me your opinion. I'm just going down this list. There's a, like, wait, there's ways out of this downward trend for Dion.

Yeah, win games. This isn't hard. God, this guy sucks. Like, what's the point of reading this shitty story? My God. Like, have some teeth. These people are so petrified of Dion. They are scared shitless of Dion Sanders.

Like, give me something with some actual balls. Stop being a coward. Stop, like, using quotes from TV executives who are saying generic shit like, well, it seems that his act is running a little bit thin. Give me your opinion. If you're going to write a story and the headline is going to say, if the headline of that story is Dion Sanders Coaching Act is running a little bit thin on TV or tuning out, all right, let me give you this one, tuning out, Dion Sanders is not a TV

novelty anymore as ratings dip with results. If you're going to give me that, then give me some teeth in your story, Brent Schrottenbore, Schroatenbore Give me a little teeth to it He's listed as an investigative reporter What investigating are you doing Like all of this All of his stories are written about Dion Sanders

Are you like on the Dion Sanders Every story he writes about Dionne Dion Sanders coaching act Be running a little thin The previous story Colorado's Dion Sanders Asked why coaches don't crack down on shorts Other stories

Dion Sanders hinted at Colorado staff changes He already made one. Why Dion Sanders is starting freshman at quarterback common sense. So this guy is obviously like on the Dion Sanders beat, right? Like I'm reading his bio. He is also the only journalist to have covered Bob Knight, Lance Armstrong, and Dion Sanders as multi-year assignments. Like, okay, that's neat. Cool.

Then give me something here. Give me some balls in what it is you're doing. Like it's weird that there's a Dion Sanders beat. And I guess I'd never knew that. But apparently USA Today has a Dion Sanders beat, and this guy is on the beat for Dion Sanders. But I don't know. If you're going to write the stories where you're quoting people about how Dion Sanders Coaching Act may be running a little thin on TV, give me some teeth to what you're doing.

But none of these media people want to do that. They just want to quote other people and they're afraid. I guarantee if the guy has to be on the Dion Sanders beat, he's probably scared shitless of Dion Sanders, if I had to guess. and certainly scared of the backlash that he could face from Dion Sanders sycophans. Look, the reality is maybe he's just not a good coach. He had his son, his son was a pretty good player. They were able to get some players to play around his son. They want enough games to get people interested.

People aren't interested in the shit anymore. You can say the act is wearing thin or whatever you want to say. They just fucking suck. They're awful. The team is awful. And by the way, they look pretty poorly coached. Like, it's not just the team. talent being the reason why you're losing games by 40 points.

Because you didn't have great talent. They had a couple of really nice players last couple of years. But like you went out and spent money on this fucking Keaton, whatever his name is. He's terrible. Like, so yes, they're bad players. But it's not just bad players are the reason why you're losing by 40 points. Anyway, more to come.