The Josh Innes Show - State Of The Podcast

Episode Date: June 13, 2025

I just want to give you guys a little update on where we stand with the pod. I've been talking with my buddy who handles the advertising side of things and he seems to think we have some real growth opportunities. That said, I really want your feedback. I'm thinking about bringing video back into the mix. I really want to hear from you as it relates the content etc. Shoot me a DM, email me or whatever. Learn more about your ad choices. Visit megaphone.fm/adchoices

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so I apologize for that, but I'm here and ready to talk with you guys today, so hope you're doing well. I've been talking with the buddy of mine who handles the advertising part of this podcast, and it's basically just a share thing. he like basically I don't I I honest to God don't know how the whole process works It's just as simple as I put little markers in the audio for advertisers to go into and He plugs in whoever it is and that's how it works I have no clue all I know is that there's a revenue split and the more downloads I get the the more money I make. And he and I have been talking about ways to try to grow this thing because no, whether I get a job or not, which I feel pretty confident that I'm going to get another

radio job, I'm going to get one more crack at it and see if I can go out in a blaze of glory, go out fucking kicking ass and not see my radio career end getting fired in an old folks home in St. Louis. I think I got one more run in me and whatever that run is is going to have to be the run because I don't know that there's one after that because there ain't a lot of jobs. You want to talk about like just how wild the media radio, particularly the radio world is. All these companies try to consolidate by having more fewer people do more

things like I was just reading a story today about Odyssey Odyssey is the company that kind of came together of CBS radio and I think it was intercom where the two that kind of merged together and form formed Odyssey and that is who currently owns WIP. That's who owns like what used to be WOGL in Philadelphia. That's who owns KMOX and saying, I mean, there's a bunch of radio stations that are on. Let me tell you this. When I worked for CBS Radio, it was the most

amazing company. Now granted, I didn't have a lot to compare it to and I worked there. I worked at Clear Channel before it became iHeart and then I worked at CBS two times in a row with Houston and Philadelphia and I love the management. It just felt real like wow, we work for CBS. This is really, really cool and I enjoyed that. This Odyssey I've never worked for. So I mean, I've worked for Hubbard, I've worked for iHeart Media, I've worked for Hubbard. I've worked for iHeart Media. I've worked for CBS radio, which doesn't

exist anymore. But I never worked for Odyssey. I was told back in the day that the guy who was like the boss of Odyssey, I believe that would have been David Field. I have been told that specifically he said that I would never work at WIP again, and that's the biggest boss they possibly had. So I don't know how true that was or not. That's just what I was told. I think it was David Field point being in all of this and why am I bringing this up like there are fewer people doing more

jobs like I just saw today. That this guy who does a morning show for the Odyssey Top 40 station here in Saint Louis guy named Brett Mega. I do not know him. I've never listened to him. But they're putting him on a bunch of these Odyssey stations across the country to do mornings. And one of those stations is 965 in Philadelphia.

Philadelphia is arguably the most passionate radio city in America. It is arguably the only market that truly gives a shit about radio anymore in America in terms of radio personalities being big time stars like in New York. Yes in Chicago like there are cities where people on the radio still have some pop, but they do not have the pop and the radio people are not a story like they are in Philadelphia. We

talk about it all the time and somehow a radio station in Philadelphia can't find a local morning show that works there and they got to pump in this show from St. Louis. It is a wild world man but all that said, I still think there's going to be one more run for me. I think there's another gig out there and when I get it, I'm not going to let it go. But what does that have to do with this podcast? I'll tell you after some commercials. The NBA Finals are finally here and after spending the playoffs all over the Pick Six app from DraftKings, well we're ready for the championship round and this is your last shot to win some real cash before the season ends. The simplest way to get in on the action is downloading the Pick 6 app from DraftKings and it's super simple. Just pick more or less on the stats for two or more

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Fresh fruit, delivered. Grocery delivery on repeat for just $2.50 a month. Learn more at PCExpress.ca. So I've been talking with this guy that handles all the advertising for this and like I don't make a ton of money doing this. I'd like to make more doing it. But for the minimal amount of work I'm doing, I'm not complaining about making an extra grand here, 1500 there, 800. Really just depends on the month. You guys hear it more than I do because I don't go back and listen to the commercials. So I've been told

by some people there are times that I'll say, hey, we'll talk after these words and then no commercials play and sometimes 10 of them play. So when there's 10 of them, that means there's more money coming in for me. I don't make a ton doing it. It's a nice little extra income to have because if I had to take a guess, if I get another radio job, which I'm pretty confident I will, if another radio job comes up, your boy ain't going to be making, you know, well into six

figures like I did at this last job here or like I did in Houston when I was there. So I'm pretty confident in that. So I like to have the extra income from stuff like this to pay the rent and everything else. So he and I have been talking about ways to expand this, grow it. Obviously, the easiest way to make more money with this is more downloads, more listeners, right? But we also talked about getting the show back on YouTube. And one of my biggest holds a hold up with

YouTube is part of what is required to get tons of views, enough views where it is financially viable on YouTube is you need to have a good thumbnail. You need to know about the tags and the algorithms and all that shit and how to fuck with the algorithm. So instead of getting a thousand views on a video, maybe you get 30,000 views and all of a sudden you're making a couple of bucks. But why I'm telling you all this is because I want you to know kind of what my plan is, at least what we're sort of working on. None of this will really come to fruition until I either

relocate from St. Louis, which has to happen pretty soon or I get a job, which would mean I'd have to relocate from St. Louis. Know this that the ambition here is for the show to be back on YouTube in some capacity. I would imagine a live version of it. My goal would be for

the show to stream live and then I would then break it down for the podcast into four or five segments. The reason I do this and I like kind of going behind the scenes with you guys and let you know all of this and let you know that I'm not trying to fuck you and I'm not trying to be an asshole. In a perfect world there'd be no commercials. It'd go straight through. Totally get like if you're like this is bullshit why are there so many commercials and I appreciate that so many of you still continue to listen. My guy was telling me yesterday that a lot of times people tune out and just lose interest when you go from one full show to five clips or whatever. Real talk, the reason why I put five of these up a day is because that's five different episodes that I can put more commercials in. I try to put those commercials as close to the beginning as possible, like four of them out of the shoot and then a handful of them in the

middle and then I think there's a couple at the end that no one's going to hear anyway. But I try to get it done as early in the process as possible because if I get it done as early in the process as possible, that means you get a longer form thing. As far as the length of the segments on the podcast, I try to treat them like it's a radio show, but I also don't want it to just be like nine minutes or something like that. I try to keep these segments though in that 13 to 15 minute range. I've had people email me and say they love that because a lot

of times will be a topic they're not interested in. Like I got a buddy of mine that sends me messages says I don't give a shit about the NBA. Therefore, I just skipped that one, but I still download it because I they're not interested in. Like I got a buddy of mine that sends me messages that says, I don't give a shit about the NBA, therefore I just skipped that one, but I still download it because I know it helps you out. So I appreciate that. But the reason why there's five episodes, or finally we call them episodes, they're just segments. It's like a radio show.

If we were to podcast a radio show on a daily basis, generally speaking you would do everything in full and then break each hour down or each segment down. That is the way the podcast game is played to let you behind the podcast curtain. The podcast statistics and rankings and number of downloads can all be fudged and tampered with because I say tampered. That's not the right word, but they could be doctored in a way, not even doctored because doctored would

indicate that you're doing something unseemly, which you not you're just putting more content out there for people to listen to and the more they listen to and the more ads that run in those the more you have a chance to make a couple of bucks. So that's why I'm doing what I'm doing with these but as far as YouTube goes he and I talked about whether or not we should go with like every day do a full episode on YouTube live. I miss talking with you guys. I miss interacting. I think that's an element that's missing. But right now I'm not going to go live in my bedroom as I lay here in my underwear. You know, I'm just that just I don't think it'd be that much fun. The lighting would look like shit. It looked like some sort of fucking terrorist snuff video in here. The lighting is terrible. I'm just not going to

do that, right? But I know that there are people that are on there that are followers. I had 3000 something people on Twitch that I haven't gone back to, obviously. I think there's probably 1600 followers. Again, that's not a ton, but I also don't promote it a lot. There's about 1600 of them on YouTube. Okay? So what would happen on YouTube? How do we build this? So probably do it live. And then what he and I talked about is that he's got people in his video production world that can produce the thumbnails, put the tags in the videos, do everything necessary to get those videos out there and seen by more people. And if the videos are seen by more people, more people become part of the podcast

universe, more people view those videos. You get a couple of hot ones. All of a sudden, you got a bunch of views and there's more revenue being generated that way. My ambition is to at some point while I'm still doing radio, I say still I'm not at the moment, but I think I will be at some point that while that's happening, if I ever get whacked again, I can go right back to this podcast and it can be something that sustains me.

Maybe one day it would be what sustains me. Now, how do we get to that point? As of right now, I'm essentially doing the podcast for a diehard group of people. I'm not finding new people for the most part. Like, the message isn't really getting out there to Twitter, or to TikTok or whatever whatever because I'm not producing little short videos of my content that's going to gain a lot of legs. All it takes is a couple of those and before you know it, you've built it up to instead of having 2,000, 2,500 listeners, maybe you have 5,000

listeners or 7,500 listeners or 10,000 listeners. But that all comes with being fully committed to doing that and fully committed to producing those short videos and really getting into it. I'll be real with you. The reason why I have not been as open to just posting short snippets is I'm still looking for a job and what I don't want is something that's seemingly super controversial even though to me it might be innocuous that someone who's doing some hiring season goes Oh this fucking guy is offensive and then it starts getting all these hateful comments

Like those things do concern me because I'm still not done trying to get a radio job and I want to get a radio job I'll feel better about doing these things once I have the stability of the radio job But there's always that risk when you put something out there and something goes viral, something gets the wrong connotation. Look, I'm gun shy about a lot of shit right now. If we're being completely honest with each other, which we always are, there are a lot of times that I'm totally gun shy at this point and I'm not as just like fucking hell bent for leather as I used to be. I don't know why.

I think part of it is like you do get your psyche crushed a little bit when you get fired from a job again and then you start to realize you're in an industry where it's people are far more risk averse and they don't want to take chances and they just want to kind of play it safe and you see the guys that get the jobs and you're like well shit I'm better than that person but you know what do I do this isn't when I was in Houston the first time and you still kind of felt like, hey, being me and being kind of outspoken and everything else that's beneficial. Right now, I don't know how much that is. So I'm a little bit hesitant to post some of the shit that we

talked about on here. Not that I think this is a god awful offensive shit, but you don't know what 2025 universe hiring people are going to look at and go, I don't know. And I still have to fight for one more radio job because if nothing else, I'm not going down losing in St. Louis. I'm not going to let that be the last thing that fucking happened to me. I've been buried before I'll get back out of it. But the ambition is to get it back to being that kind of high energy fun stuff. Jilly wants to get back to doing

it with me, although she's got a lot of shit she's doing radio wise. But once we get into a new house and I get the camera set up again, I think we can get back into a world where we do this thing together. And I think that would be beneficial. A lot of people have been listening to the old clips I've been posting and some of the messages I've been getting from people are like, why the hell aren't you doing this kind of stuff anymore? It's great. And I'm like, I agree. But you know,

some of that shit's 15 years old, some of that shit's 10 years old, some of that shit's eight, nine years old. So not everything. I mean, not things just aren't the same as they used to be. And there's a different mindset that you have whenever you're doing a live radio show versus doing the pod. Right? Like doing the pod as I sit here, I've got a Macbook and a microphone every day and I lay here on my ass in bed and I just record shit. Right?

So there's a different energy and fear and excitement that comes from having a live microphone and it's basically kill or be killed when you're out there. And that is not easily replicated on a podcast, particularly not easily replicated on a podcast that is not streaming live to anyone. That is just my mental makeup. But anyway, been talking with my guy about it. I think people wanna get back to doing the stuff on YouTube.

We want to put out clips every day on YouTube. We want those views from YouTube. I appreciate all of you guys who continue to listen and tell your friends, even if they don't like me, just have them fucking download it. I don't give a shit. They can hate me all they want. I get it, it sucks that there's these ads in there

and there's more ads than there used to be. I get it, that sucks. There's a possibility. Maybe we turn it into a Patreon type thing. Like, I don't know, would people spend 10 bucks a month to listen to this Patreon type thing. Like I don't know would people spend 10 bucks a month to listen to this podcast? Maybe. But I don't know. Does that make me more of an asshole? Let me ask you this. And you guys can please text me. I say text me. How many of you have

my phone number? Well, some of you do. But you can email me whatever. I'm genuinely curious. If you were like Josh, you know, 20 bucks a month, 20 bucks a month, 10 bucks a month, whatever it is, 10 bucks a month to listen to the podcast, no commercials, and we would do like, you know, some live shows for people. Like, would that be something people would do? How much would you pay to listen to the podcast every month knowing that you enjoy the content and

you would just be like, hey, it's Josh. We like what he does. We want him to keep doing it. I'm not saying that's the direction I'm going to go, but I've had some people ask me about the commercials that air in this and I'm like, well, you can either have the commercials or we can find some other way to make it beneficial to people

who don't want to deal with the fucking commercials, you know, so there's a lot of things that I look at in this like I see some people that I don't think are good at this and I'll see their Patreon channels and they'll have hundreds of people that are paying them like 20 bucks a month for their shit. And I'm like, if that person's getting 20 bucks a month for this, then what the fuck am I doing?

So, and this is, look, I think we do, like there are some of these episodes that I think are really good. Some of these segments that are really good. Some of them might get redundant. I understand that. But some of them I still think are like fun and look, it's not exactly what I want to be doing as far as the podcast, but it's just in limbo right now. But I think when we're doing it and it's at its apex, it's

really fucking good. So just I really do want your feedback, whether you tweet me, you email me joshannishshow at gmail.com. I want legitimate feedback from you guys on this. I think something good radio-wise is going to pop soon. Then I'm going to get real head back into this. Let's say I'm doing a morning show somewhere and I got all afternoon to kind of dick around. I'm not going to waste my afternoon when there's an opportunity for money to be made and fun to be had doing something in the afternoon as well. But let me know, like Patreon type stuff, YouTube stuff, commercial stuff. Let me know how you guys feel about things because I've been talking with my guy about it. He sees an opportunity for more stuff to be done that could generate more revenue and make this thing more fun.

So let me know what you guys think. I really do. I want some emails from you, Josh Eninnesshow at gmail.com or you can DM me on any of the socials. Send me a tweet, Instagram, whatever, and we will continue.