The Josh Innes Show - Taylor and Uncle Travie By The Numbers

Episode Date: August 28, 2025

First off, the social media engagement that came from this announcement is staggering. Second, I really, really hate the Kelce's. I don't hate Taylor. But, I really, really hate the Kelce's. I try to fight it..But, I can't. The Taylor appearance on their pod put up better numbers than most tv shows. Learn more about your ad choices. Visit megaphone.fm/adchoices

All right. Taylor Swift stuff. Look. So yesterday I saw that everybody across, you know, the world was posting one of the engagement photos of Taylor and Travis, or mother and father, as it were. And they were putting, like, different, you know, quote bubbles in the picture for, like, their business. Like, I saw this great pizza place here, Freddie the Pizza Man, which is Dave Portnoy's favorite pizza in Michigan. It's fan-fucking-tastic, by the way. And he posted a video with, like, something about, hey, do you want to go to Freddy's whatever? And I'm like, all right, I'll do something. You know, I'll take the picture and put like, hey, like, you know, Travis is saying, hey, should we listen to the Josh Innes show on WLZ? And she's like, yes, a thousand times yes. And I posted it on the station Facebook page.

And, of course, people that listen to a not a true blue classic rock, I'll never call us a true blue classic rock because we're not. But a classic rock audience, what I've learned about a lot of them is sarcasm is kind of lost on them and jokes are kind of lost on them. And they just look at everything like literally for what it is. And most of the comments were like, fuck this, get this off my screen. Why are you guys getting in bed with these people too? And I'm like, holy shit. It's going to be a tougher putt than I thought.

But that's one of the things I miss about doing sports radio, though, is you tended to get younger listeners. And at least I say younger listeners. They were younger listeners when I was there early, and they had similar sensibilities to me. My guess is that a 25-year-old kid probably doesn't have my sensibilities now and would probably think I'm stale and tired or whatever. But at least in sports radio, like, you'd kind of get people whose sensibilities were similar. And you'd get people that had a chance to get your references or would get, you know, the jokes of the Internet of the day. classic rock people do not get that shit they do not care they just see a picture of taylor and Travis they don't care to look at the quote bubble they don't look at the context it's just like

why is this shit on my screen these are the same people though they were super pissed off that i interviewed ted nugent to the point that the page kept blowing up with people that are like ted's a pedophile and i can't believe you'd have him on i ain't listened to this shit this right wing shit that's on in the morning now and then what was the other thing they were pissed about? There was another I forgot what the other thing. Oh, Jimmy Kimmel.

Then on the flip side, there were these people super pissed off that there was a Jimmy Kimmel, this random Jimmy Kimmel story that popped up and these people were all pissed that WLZ would promote this liberal propaganda and it's like, holy shit, you people are fucking insane. Anyway, let me play a couple commercials

and we'll get into some stuff about Tatee and Trav. With Amex Platinum, access to exclusive Amex pre-sale tickets can score you a spot trackside. So being a fan for life turns into the trip of a lifetime. That's the powerful backing of Amex. Pre-sale tickets for future events subject to availability and varied by race. Turns and conditions apply. Learn more at amex.ca.

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Please play responsibly. Bank more oncores when you switch to a Scotia Bank banking package. Learn more at ScotiaBank.com slash banking packages. Conditions apply. Scotia Bank. You're richer than you think. I don't hate Taylor Swift. Like, I think she's pretty.

I don't think she's like smoking hot or anything like that, but she's pretty. She used to make pretty, you know, good music. I liked it. I hate the Kelsey's. Again, there's this guy that listens, and I think he's in St. Louis, super liberal dude.

And like, why do all you people hate these people? Look, I'm allowed to hate the Kelsey's. I fucking hate them. I think they're uninteresting. They're unfunny. They've all suckled off a Taylor's teat. You know how I feel about this. Like, if you think the Kelsey's are funny,

I question you as a person. Like, they're podcasts, which people like to spin as a sports podcast. They're like, wow, look how big. of a podcast. Like I saw a thing pop up like when I'm scrolling through YouTube and it was their latest video and I guess I get those recommended now because I spent

two hours watching Taylor on there. It's not like I'm dead serious when I say I do not seek this shit out. I can assure you. So it pops up and it's Jason Kelsey talking about how we you know set this record last week and obviously we aren't going to get

those same numbers this week. I'm like bitch you didn't said any record. Like, it happened to be on your podcast, but Taylor broke a bunch of records. You were just a couple of doofuses that got the option to talk to her, the opportunity to talk to her because your brother's nailing her and now he's engaged to her. Let's not act like people were tuned in because they were interested in you, Jason Kelsey. You didn't do shit. You're just there along for the ride, just like your wife is there along for the ride. You're all suckling off of this Taylor Swift Empire, just like your mom is there for the ride, and your dad's there for the ride. You're all suckling off this. And people will

message me and go, oh, so you're mad at these guys because they seize this opportunity? I'm like, no, good for them. But they are, like, people are not listening to the, if this dude were fucking, I don't know, if this dude were fucking some other random celebrity, nobody, like, it would not be as big of a deal. If Travis Kelsey were still nailing that black chick that he was with or any black chick for that matter, that isn't Beyonce, they wouldn't have 1.3 million people concurrently watching them being interviewed. So acknowledge what's going on here. There is no we. It is

Taylor. That's where I get annoyed. I just hate the Kelsey's with a passion. Don't hate Taylor Swift, hate the Kelsey. But here are some details about this appearance and about their engagement. So here's the details about Taylor Swift and Travis's engagement announcement, which was completely authentic, wasn't it? Let's see here. The engagement announcement broke a record on Instagram, getting over one million likes in the first hour and over 30 million likes. so far. I saw a video of some CBS News reporter, a legit reporter, and I think it's the same person

who asked Trump in the media briefing about it. There's a video of her just going nuts when she heard about it. Like, oh my God, Taylor and Traff, they're getting married. Oh, my God. And then she goes, I get to break it to the world, and I'm like, no, honey, they

broke it to the world. This is not 1950. This is not like people turning on Walter Cronkite to find out the Kennedy guy. shot. She broke the news on Instagram. You, like, it annoys me when someone's like, oh, I get to break this story. You ain't breaking shit, because I assure you no one's going to CBS News for this information. Anyone who gives a shit that Taylor Swift is getting engaged, which apparently is a lot of people,

anybody who gives a shit that Taylor Swift is getting engaged or is now engaged to Travis Kelsey or in this instance, like announcing that they were getting engaged, anyone who gives a fuck about that knows it because they follow Taylor Swift and they probably have a fucking like a little buzzer on their phone. They get notifications on their phone for like like secret words. Like like engagement. Taylor Swift, send the message to my phone. They're not going to old school television media. So the idea that this chick in this video is like, oh my God, I get to break it to the world. You ain't breaking shit. You're a television person. You break nothing. I was irrationally annoyed by that.

The ring is estimated to cost around $1 million and fans think they spotted a tiny T on it, while others insist the ring looks a lot like the pop star's personalized monogram letterhead. Well, that'd be something to have an engagement ring that has your personalized monogrammed letterhead on it. That seems authentic. Again, everything about this thing was contrived and forced. I love that old Uncle Travi here, or father, as it were, that father's like, last year I focused on my acting career too much, but now I'm locked in on football. I'm so locked in on football and ready to go, in fact, that I got engaged 10 days before the start of the season. That's not going to be a distraction.

That's not going to be a talking point everywhere. Under 10 and a half wins for the Chiefs, bank it, take it. Fans have found Swift's home number one. That'd be something. fans have found Swift's favorite number 13 in key details, like the fact that the announcement was revealed at 1 p.m. Eastern time, which is 1,300 military time. Boy, can't get anything by you.

Trying to sneak these little Taylor Swift details past the Swifties is like trying to sneak the sun past the rooster. It's just not going to work. You should know ahead of time that the pop star likes the number 13. Swift appeared on her fiance's New Heights podcast on August 3rd. 13th. Then the couple made their joint engagement announcement 13 days later on August 26th. That's 39 days, 13 times 3 before the next album. The life of a showgirl is set to drop on October 3rd. Lots of 13s in there. The Instagram announcement came out at 1 p.m., which is 1300 in

military time. One o'clock also looks like 100, which is the sum of Kelsey's number 87 and Taylor's favorite number 13. I literally proposed to my wife on the couch. I proposed to Jilly. I said, hey, it was one of you wouldn't mind marrying me too much. I rockie-toed it with Jilly. That's how I proposed. He's wondering, hey, would I marry me too much? That was it.

Artie had picked out the ring. Hey, here's your ring. I just got it in, boom. We were together for six or seven years before that. I don't feel the need to have to do some elaborate proposal once we've been together for seven fucking years. Boy. And again, I don't hate her. Jilly or Taylor.

I think Taylor's adorable. loved her in that interview. I thought she, I say interview. I loved her on that podcast. I thought she was wonderful and charming. And she kind of almost does like the, you know, Pat Travis on the head because he's a dipshit move. She's adorable. The Kelsey's are just insufferable cockbags. They're not funny. They're not interesting. I also noticed that it appears that old, old Jason has dyed his beard. The video I saw like, bro, it's kind of an obvious die job you got going there. You got to be a little bit more subtle than your die job. It's like, when Cowherd got the job at Fox, and his hair was just like solid brown, and it's like,

I don't think that's your natural hair color. And then he acknowledged, he's like, yeah, I dyed my hair. Like, no shit. But I don't know, man, like, I'm not one of these people that get super angry over. Like, why are they shown Taylor on TV? Like, I don't give a shit about that. That doesn't bother me, and I get why they do it. I'm in the game to some sort of a degree, so I get it.

I'm not mad about that. I just really dislike the Kelsey. I think everything about them is what I hate. Going back to our thing about like the dude, the Philly guy whose audio we were playing a little while ago, Broads, like I don't think his content is for me, but I can admire someone who's gone from zero to whatever he's got and built something.

Like that's admirable. That's admirable, if you will. Like, that's cool. Like, I don't like guys like the Kelsey's who have just suckled off of the teat of this chick and then act like they've done something, you know? I'm watching the Cowboys documentary. Like Barry Switzer essentially acknowledges like, hey, listen, man, like I inherited this great team and we won the Super Bowl and I think I did a decent job with it, whatever.

But like, I'm not going to come out here and tell you I'm the reason that we won the Super Bowl. We had Emmett Smith. We had Troy Aigman. We had Michael Irvin. We had this great roster. We had won two Super Bowls before I got there. Like, I think the Kelsey's in their minds think that they are part of the draw. And they're not.

Their audience exists. Look, would they have an audience if he never dated Taylor Swift? Yes, there would be an audience for it. Would it be a $100 million podcast without her? No. Would it be this huge talking point where concurrently, this number is wild. 1.3 million people concurrently were watching that podcast. Like SportsCenter gets like 700,000 viewers.

Taylor Swift and Travis Kelsey on YouTube got 1.3 million concurrently. Like, if you think about the number of over-the-air television shows, like, if you look at cable ratings last week, just look at cable TV, right? Let's take a look at this for 826, like just looking at some of these. Emma and Bruce Willis special, okay, whatever. Show me some of the ratings here. I need some ratings data here. So, like, America's Got Talent, which in the 8 o'clock time slot, number one show, has 4.7. million viewers so while that you know four times give or take what taylor and travi were doing think about

the fact that 1.3 million people concurrently and that's just concurrently so people were coming in and out who knows how many people just sampled it like find a comparable one like nc i s sydney had 1.7 million viewers the 1% club whatever the fuck that is on fox has 1.6 wwee nxt 0.6, so 620,000. The Snake, whatever that is on Fox, 840,000. These are network television shows. And Taylor's out drawing that. It's pretty wild. You look at cable. Cable's probably a closer gauge, right? Because you have to pay for cable in theory. Like Gutfeld. Gutfeld is the big show that people talk about on Fox. 2.69 million. So it's not like these television ratings dwarf what they were doing on that podcast concurrently at 1.3 million. Anderson Cooper 430,000. Newsnight, 460,000.

All in with Chris Hay, 780,000. The last word with Lawrence O'Donnell, 890,000. These are all cable shows. The U.S. Open Tennis on ESPN, 970,000. I like to know how that compares to like baseball, like Sunday night baseball. Sunday night baseball ratings. I want to see how those compare. MLB Sunday night T baseball.

Boston versus the Yankees. They say that the person's ages 2 plus was 250, 2.5 million. And that's the Yankees in Red Sox. So it's going to get lower for others. August 17th, Seattle and the Mets, 1.5 million. So Taylor and Travis were basically doing what Sunday night baseball does. Cubs and Cardinals, July 6th, 1.4 million. The Red Sox and the Yankees, June 8th, 1.9 million.

The Phillies and the Guard Indians, 1.298. There were more people concurrently watching Travis and Taylor and Jason Kelsey, then we're watching the Phillies and the Guard Indians in May. So it's fucking, it's legit, though. Like people are captivated by it for whatever reason. All right, anyway, more to come.