The Kevin Trudeau Show LIMITLESS - From Broke To BILLIONS (Ray Kroc's Secret Sauce Revealed!) | Ep 93

Episode Date: March 19, 2025

Do you believe you've missed your chance for massive success? Too late to reach your financial goals?  In this new episode, Kevin Trudeau breaks down how McDonald's founder Ray Kroc programmed himself at age 52 and went from being broke to Big Mac billions. Whether you're in your 30s, 40s, 50s, or beyond, these are the ultimate hacks for achieving success later in life and how you can apply these principles to your own life. DREAMS DON'T EXPIRE. Amazing success is possible at any stage of life and this episode will show you how!  So, what are you waiting for?Timestamps:00:00 Broke at 52: Ray Kroc's Untold Story01:53 Turning Invention into Empire03:12 Programming for Success05:47 The Power of Persistence08:15 Persistence and Law of Attraction11:14 Einstein's Persistence14:05 Subconscious Programming16:32 Spaced Repetition19:34 One Word: The Ultimate Key to Success22:38 Supportive Partner27:13 The Dark Side of Success32:29 Ray Kroc's Defining Axiom35:57 Bankrupt Again#RayKroc #McDonalds #FromBrokeToBillions #KevinTrudeau #Entrepreneurship #SuccessSecrets #BusinessStrategy #LimitlessSuccess #MillionaireMindset #BusinessGrowth #McDonaldsStory #mindsetshift #thefounder #successmindset #successhabits 🔗 Learn the truth about Kevin : https://KevinTrudeau.com ****************************************************************************Learn how to become a ‘Prosperity and Luck Attractor Field’ with the ‘Ultimate Success Course’ : https://www.claimyourwish.com/ Remove the invisible barriers to wealth with the “Money Processes” : https://www.buymoneyprocesses.com/spotify  ****************************************************************************FREE TRAINING, FREE VALUE:[https://gurukev.com][https://nuggetsofgold.com][https://t.me/TheKevinTrudeauFanClubChannel]#kevintrudeau #KevinTrudeauShow #TheKevinTrudeauShow #TheKevinTrudeauShowLimitless

Ray Kroc was one of the most amazing success stories in American history. He was broke at 52 years old, broke, selling, he was a traveling salesman, failed in everything he ever tried, and at 52 years old was going around trying to sell a milkshake multi-mixer to restaurants. And pretty much failing at that. He was living in Arlington Heights, Illinois. surprisingly enough, that's where I was living just a few years ago. It's right around the corner from here.

Matter of fact, it's about 10 minutes away. And on his travels, he bumped into a restaurant in San Bernardino, California, that was called McDonald's Hamburgers. It was owned by two brothers, the McDonald's brothers. And they figured out this system of having you walk up to the counter they had no chairs. It was not a restaurant. It was just like a stand.

You walked up and you ordered your hamburger, french fries, and a Coke. And the guy took your money, turned around, and then handed you the bag with your food in less than 10 seconds. It was unbelievable because up until that time, it took forever to get food and it was delivered on plates. And this was in a bag. And then you walked away and you either ate it in your car or you sat down on a car. or you sat down on a bench outside and ate it there. Well, Ray Crock thought this was the most revolutionary thing he's ever seen and decided that he wanted to franchise it.

He wanted to be in business with them. And he convinced them to give him the franchise rights. And that's who Ray Crock is. Ray Crock is the guy who did not invent anything. He didn't invent anything. He took what was invented by the McDonald's brothers, Their system, it was called the Speedy System. And here's a trivia question.

The first McDonald's mascot was not Ronald McDonald. Who was it? It was a little character called Speedy. Speedy. But Ray Kroc took that opportunity and built McDonald's into the largest restaurant chain in the world. he also became the largest real estate owner in America, or McDonald's Corporation did, because they owned all the real estate that the McDonald's franchises were built on. The question is, how does a loser, a traveling salesman who's failed in everything his whole life

at 52 years old, how does he all of a sudden became one of the wealthiest people in America? What was his secret? It's really not McDonald's secrets. It's Ray Crox's secret. founder of McDonald's. What was his secret? Success does leave clues. There is a secret. And if you know the secret and you apply the secret in your life, you can make more money too. It is a common denominator of successful people. The secret, I'm going to show you in a moment, but let me back up. Ray Kroc used to do something that was really awed back then. When he traveled as a travel,

salesman. He traveled with a record player. He also traveled with some records. The records were very interesting. And he used to listen to these records every morning when he woke up in his motel room while he was traveling as a traveling salesman. And then he would listen to it at night before he went to bed. Think about this. He did this for decades. And he was still a loser and broke, even though he did this for decades. What did he listen to? Trey, do we have that first clip where it says the founder record player scene. This is from a movie called the founder that's about the story of Ray Kroc. Persistence. Nothing in the world can take the place of persistence. Talent won't. Nothing is more common than unsuccessful men with talent.

Genius won't. Unrewarded genius is practically a cliche. Education won't. The world is full of educated fools. Persistence and determination alone are all that you don't have to be defeated by anything. That you can have peace of mind, improved health, and a never-ceasing flow of energy. If you attempt each and every day to achieve these things, the results will make themselves obvious to you. While it may say, sound like a magical notion. It is in you to create your own future. The greatest discovery of my generation is that human beings can alter their lives by altering their... You just learned the secret to my success, the secret to Ray Kroc's success, and countless others. He programmed himself for

success. He programmed his attitude by listening to audios every month. morning and every night. And the key trait that he focused on was persistence. And I got some quotes here. By the way, I'm going to be doing some mentoring today, some major mentoring. And a lot of people have wondered whatever happened to this. And John Denny is cringing in the booth over there because he got rid of it. This was my plaque. So I'm putting it back there. And just so we know who you, Just so you know who you're listening to. Am I going to get fired? Okay.

Quotes on persistence. I don't think there is any other quality so essential to success of any kind as the quality of persistence. It overcomes almost everything, even nature. John D. Rockefeller, richest man who ever lived, said the most important trait that can help you become successful or manifest your goals, dreams, and desire is persistence. Persistence and consistency. Persistence and consistency. Persistent.

Persistent. Persistent. Persistent. Never giving up. Never stopping. Relentless. Relentless. Persistence.

Persistence. Persistence. Never taking no for an answer. Nothing is an obstacle. Nothing is a roadblock. I'm going to go over it. There's something called the possibility thinkers creed. Maybe you can find that, Trey.

because I may want to quote that as well. Next, Napoleon Hill said, persistence is the character of man. Persistence is to the character of man as carbon is to steel. Now, if you don't know anything about steel, if you don't have carbon, you don't have steel. It's the, in order to have steel, you have to have carbon. It's the most important element. In order to have character, you have to have persistent. It's the most important element.

The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail. This is exactly what Ray Crock did. He failed and failed and failed. But he was persistent, not with succeeding in one particular venture. He was persistent in his goal and desire to achieve massive wealth. That's what he wanted. He wanted wealth and fame.

And he was persistent and consistent with putting forth. effort on his road to get there. So even when he failed, his persistence was finding a new plan. And in doing so, when you have that persistence, the law of attraction kicks in. You see, persistence is like making a decision that I'm going to do it, that's it, period. When you make that decision, I'm going to do it, that's it period, like Ray Crock did. When you have that persistence, the universe stands up and says, this person's serious. And then they were, you, will conspire to help you manifest your goals, dreams, and desires. Japanese proverb says this, fall seven times, stand up eight.

It doesn't make a difference how many times you get knocked down. All that matters is are you going to get up again? Which means all that matters to success is are you persistent? Never confuse a single defeat with a final defeat. think about it Thomas Edison failed 10,000 times he made 10,000 attempts

to create the incandescent light bulb by trying to find a filament and a way of the vacuum of the air and so forth and every time he made an attempt the filament would burn out it failed and then he would try it again

and it failed he did this for years 10,000 attempts before he figured out the right combination of filament and air and shape and so forth and so on, an electrical current that would actually make the bulb burn and not burn out. That way it could burn for, you know, thousands of hours. Ten thousand attempts and ten thousand failures. And they asked Edison, how does it feel to fail 10,000 times trying to create the incandescent light bulb?

But he said, I didn't fail 10,000 times. I successfully found 10,000 ways it didn't work. He said, every time I failed, I knew I was closer to success. Because in every failure, I learned something, which got me closer to success. This is what persistence is. It always seems impossible until it's done. when you have persistence, impossible doesn't exist. There's no such thing is impossible because you are committed.

You have a commitment. You are persistent. You are consistent with your efforts. This is the axiom in my book, Nuggets of Gold, do the right things long enough consistently. That's the definition of persistence, doing the right things long enough persistently. Einstein said, it's not that I'm so smart, it's just that I stay with problems longer than other people. Let's put that in another way. It's not that I'm so smart, it's just that I'm more persistent at solving a problem than others.

Albert Einstein. And that's a perfect example of success. So Ray Kroc was an interesting fellow, 52 years old, broke, programming his mind by listening to positive, motivational, inspirational audio recordings. Back then it was records, in the morning and at night. I did the same thing. I learned this technique back in the early or mid-70s. And what I did was back then we had a cassette player.

And I got a cassette player, and I got positive motivational inspirational cassettes by Earl Nightingale, by Jim Rohn, by Zig Zigler, by Ed Foreman, by Charlie Tremendous Jones, by Cabot Robert. There was a lot of guys back then that were motivational and inspirational. Dennis Waitley, the psychology of winning was his program. And I got these, Brian Tracy, there's a bunch of them. And I got these audios, and I would, before I went to bed, I had several of these tape recorders. And before I went to bed, I would put the play button on the cassette, which was right by my head, right by the head of the bed. And I shut off all the lights, and I tried to go to sleep, and I went to sleep while that tape recorder was playing.

And it was saying, you can do it. You're a winner. Winners never quit, and quiters never winters never win. win. In other words, winners are persistent, quitters or not. And I would program myself because I learned that when you go to sleep at night, your brain waves start going down. They go down from most of the time data, which is where you're in, you're in the analytical mind, go into the alpha state, theta, and then delta. And as the brain waves slow down, your left and right brain hemisphere begin to sink up. And as you get into that alpha state, in between,

alpha and theta, there's a perfect connection between the right and left brain hemisphere. So when you're listening to things, it goes into both sides of the brain. You could say it's bypassing the amypical mind and it's going into your subconscious mind. You're programming yourself for success. Sometimes it takes more than a few days. Sometimes it takes, as Ray Kroc did, decades, of programming himself before you see the results. But boy, did he get results, didn't he? became one of the wealthiest guys in America, a founder of one of the largest corporations ever

and one of the greatest American success stories of all time, or worldwide success stories for that matter. An amazing story, and he started at 52 with nothing but failures in his past. Think about that. If he can do it, you can do it too. So I programmed myself, but I also had another tape recorder that was set on a timer. I had the timer that was plugged into the wall, you plugged into the cassette recorder into that timer. And that was my wake-up clock. I didn't have a clock. I woke up to a motivational talk.

So whatever time I wanted to get up, I programmed that to start 30 minutes previous to when I actually wanted to get out of bed. And the reason why the cassette on one side was 30 minutes. So I knew when it was over, it was time to get out of bed. So I would be asleep when I started hearing this, which means it was going right into my subconscious mind. And as I woke up, I would go right into the Alpha State because I was in bed and I was listening and programming myself for success.

By the time that 30 minutes was done, I jumped out of bed, threw my hand in the air and said, life is fantastic. I feel great. Today's a winning day. I am a success. I'm happy, healthy, and fantastic, something like that. Then I would take the tape recorder, had another one, had another tape. And I'd go into the bathroom. And I'd play the tape recorder in the bathroom.

and I had the tape recorder blasting while I was getting ready in the morning. So while I was getting ready, I was programming myself for a success. Then I had another tape recorder in the car. Back then, you didn't have cassette players in your car. You actually had a tape player, run on batteries, sitting on the seat next to you. So I'd get in the car and no matter where I travel, I never listened to the radio or music, I listened to cassettes. And when I drove someplace, we used to always talk to each other and say,

how long is that drive? Oh, that's a three cassette drive because it took three cassettes to get there. You know, that's three hours, right? Because each cassette was about an hour. But I had tons of cassettes in the car and I would be listening to positive, motivational, inspirational information all the time.

And even if I wasn't fully focused on it, I'd be listening. Now, here's the other secret that Ray Kroc did. He didn't listen to thousands and thousands, and thousands of records. He listened to a few over and over and over and over and over and over again. In other words, he used a technique called spaced repetition. Spaced repetition was used so that the information was hammered into his subconscious

to overcome all the negative program that he had from his parents. You can't do it. You're a loser. You don't have the education. Everything you try has failed. All of his friends used to make fun of him. He was getting nothing but negative programming from his friends, relatives, neighbors, and wife. They were just berating him.

And he needed to overcome that by listening to these positive motivational and inspirational audios. It's the only way you could do it. Spaced repetition is another important key. Write that down. This is a key to success where you put the same information in over and over again. And somebody says, well, that's kind of boring. Oh, really? You know, I had a friend over the house and there was a movie that was on the TV, the Godfather.

He goes, oh, that's one of my favorite movies. How many times have you seen it? Oh, probably 100 times. Because it came out in the early 70s. A hundred times. Why would you watch the same movie twice? And what do you mean? I go, oh, isn't that boring?

See it again? Oh, no, I love it. I love it. We used to get records when I grew up. And when I grew up, I used to get this record player and there was a song on there. And I used to love one of these songs. I used to play that song over and over and over and over again. And I used to love that song so much that I knew all the words.

I knew everything in that song. I could handle that song, right? I love that song. So we listen to music over and over again. we play our favorite song a hundred times. We watch our favorite movie a hundred times. So when it comes to programming myself with positive motivational inspirational material, we should be listening to the audio multiple times as well.

So this is a critical element. It's called spaced repetition. It's how you program yourself for success. And there's a lot of elements of inspiration and motivation and success traits. But the highest one really is persistence. It's never giving up. As a matter of fact, in this movie The Founder, which if you haven't seen, I recommend you do,

about Ray Kroc. That was at the beginning in the movie when, as you can see, he was a loser. And then when he became an amazing success, he was invited to speak with the president of the United States. And he starts putting together his speech. This is the founder persistent speech. So, Trey, let's show this clip. Now, I know what you're thinking.

How the heck does a 52-year-old, over-the-hill milkshake machine salesman build a fast food empire with 1,600 restaurants in 50 states, five foreign countries, with an annual revenue of in the neighborhood of $700 million. One word. Persistence. Nothing.

in this world can take the place of good old persistence. Talent won't? Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognized genius is practically a cliche education route. Why the world is a fool of educated fools. Persistence and determination alone are all powerful. Pretty cool.

Again, you have to watch the whole movie to get the idea. but persistence, never giving up. As a matter of fact, there was one of the most famous speeches of all time was given to, given by Winston Churchill. And Winston Churchill gave one of the shortest speeches of all time. I think it's 18 seconds. And it's also regarded as one of the greatest speeches of all time. I'm not sure exactly where the speech was given or the exact year, but it was obviously around World War II.

There was many, many people in the audience. They were there to hear him give his speech. He was known as a great orator or speaker and communicator. And he was inspirational and motivational and very direct. He came out and gave this very short speech which blew everybody away. Never give a never, never, never in nothing, great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force, never yield to the apparently overwhelming might of the enemy. Never quit. Never give in. This is the epitome of persistence. So if a person wants to be successful, persistence is.

critical. Now I'm going to give you another one of Ray Crock's little secrets, which is going to really piss off a lot of people, but it's true anyway. And I have to tell it to you. There was an old saying which said, behind every successful man is a good woman. Okay, that was in a time when men held 95% of all jobs in executive positions and women were housewives. It's a different world today. So let me rephrase it in today's modern world. Behind every successful person is a supportive partner. That's really what it comes down to. Ray Kroc did something that you may think, is terrible and that's fine, but it's historically factual anyway. He had a wife, and in the movie you see it, he had a wife that was not supportive of him. She talked down to him. She did not,

she wasn't his cheerleader. She wasn't proud of him. She was unhappy with his failures. She wanted him just to live a normal life and stop going after dreams. She was a dream stealer. She was trying to steal Ray's dream. They didn't work together. Ray did his thing. She did her thing. And when Ray started building McDonald's franchises, he saw that people that were taking

franchises for McDonald's, most of them were young couples, were the hundred husband and the wife were partners, and they got the franchise together, and they worked in the franchise side by side as a team. And they saw that the woman would really be a cheerleader for the husband. And the husband was a cheerleader for the lady. And they worked as a team. They were proud of each other. They built each other up. They edified each other. They supported each other. And he saw this. And he also saw that it wasn't what he had in his life. He realized that he was unhappy. And he got a divorce. And he wound up marrying another woman who was his partner, who worked in the stores, who worked in McDonald's, who ate, drank and slept McDonald's just like Ray Croc did.

They talked about McDonald's. They thought about McDonald's. She was giving some ideas about how to make McDonald's better, how to market it better, what to do. She worked in the store. She made hamburgers. She talked to the customers. She talked to the franchise owners. She was a partner with Ray, and they worked together. Why is that so important?

And both men and women. It's not as it is in the old days. Two horses, when they're together pulling a wagon, they don't pull twice as much weight. They pull three times as much weight. there is a synergistic effect when there are two people working together as a team, and especially if it's a romantic couple. If it's a married couple and both of them are pulling for each other and they work together in tandem as a team, it is an unstoppable force. So I want you to think about that, both ladies and men. men, do you build up and edify your wife?

Are you proud of her? Do you talk highly of her in front to other people when she's not around? And wives, are you supportive of your husband? One of you may have a dream. Maybe it's the wife. She has the dream that she's going for some business like Mrs. Field with Mrs. Fields' cookies or something. Or maybe it's the guy. Maybe you have a dream.

Okay, whoever has the dream, is the other person a dream stealer or are you helped building up that dream as well? This is a critical element to success that you, I don't know if you can find this in any book, but it's absolutely powerful and true. If you have support from your lover, specifically the lover, you can have support from your brother, your aunt, your uncle, your mom and dad, that's all very good as well. and that's another element. But the singular most powerful element is having that support from your lover, your spouse, makes a huge difference.

Now, Ray Kroc, founder of McDonald's, one of the wealthiest guys who ever lived, he had another terrible secret to success. And you have to know about the good and the bad. Ray Kroc, like John D. Rock, Feller, like Andrew Carnegie, like Stephen Jobs, and like many other super, super, mega-successful people, were ruthless in business. They were mean, they were greedy, and they were ruthless.

Ray Kroc was on camera, and he said it's not a doggy dog world out there. it's a rat eat rat world. He said, and if one of my competitors was drowning, I'd walk over and put a hose in his mouth to finish off the job. Well, I don't want to be like that. So that means maybe I can't be that successful. And that's okay. And maybe you don't want to be like that either.

But there is an element in the science of personal mastery course that I authored. I have a series in the Arab lessons called the money lessons. and it talks about this and it talks about that if you don't want to have these, we'll call them, evil traits of the super wealthy, you don't have to, you can still be incredibly successful. But being ruthless does have a positive spin to it. You don't have to be ruthless to your competitors, but you do have to be ruthless with yourself. In other words, push yourself. be ruthless with your obsession for success.

Be ruthless with your determination, with your persistence. Be ruthless with working on your own personal development. Be ruthless, committed, determined, and persistent with improving yourself and making yourself a better you. Working on your attitude. Be ruthless with your attitude. Always be sharpening your acts. so that you have a tool, your attitude,

that is effective when you need it. So there is a side to it. You do have to be, like Ray Kroc and others, a little bit of out of balance when you're achieving massive success. If you're a athlete and you're trying to become a world-class athlete, you're going to be a little bit out of balance

while you're pursuing that. not going to do other things. And so you say, well, I like a balanced life and that's okay. But at the end of the day, there's certain levels of success you can achieve based on your choices. You know, I like to eat French fries and I like hamburgers and I love ice cream and pizza. And I am not going to give that up, Kevin. I am going to eat that every day because that's my favorite food. I have hamburgers and french fries at least four or five times a week i have a pint of ice cream at least three or four nights a week and i have pizza at least three or four times a week that's what i do that's what i like and i like burritos and i like a lot of sour cream on those burritos and a lot of

fatty guacamole too and that's what i like and i want you to know too that i'm going to be a world champion bodybuilder with the most amazing beautiful body ever no you're not. No, you're not. No, you can't become a world champion bodybuilder and have that diet. There's nothing wrong with that diet. I'm not judging you to have that diet. But what I'm saying is if you want to be a bodybuilder,

you can't get it with that diet. Does that make sense? Okay. I want to be a multi-billionaire. But God damn it, Kevin, I am not going to give up my weekend. football. And I always take the weekends off for my family, and I'm only going to work nine to five Monday through Friday. But I am going to be a multi-billionaire. Okay, listen, that's a great lifestyle.

Working nine to five, that's what my dad did. He had a great life. He went bowling on one night, bridged the other night. You know, we watched TV together one night as a family. We played cards on one night as a family. Okay, we did, we did, it was a great, great life. We went fishing on the weekends or boating or did something on the weekends that was fun. But my dad was not going to become a multi-billionaire. You can't become a multi-billionaire working 9 to 5 Monday through Friday and taking nice and weekends off because you want to balance life. I'm not saying a balanced life is bad, but you can't do that.

So when I say ruthless, ruthless is being ruthless with yourself, which means making a commitment, being persistent, being deterrent, and being willing to do whatever it takes. Ray Kroc was the epitome of the axiom. Successful people are always willing to do what the other guys ain't willing to do. Successful people are always willing to do and are doing what the other guys are still talking about. If you want to become ultra successful, you're going to have you push yourself out of your comfort zone, do things you're uncomfortable with, and do things that other people are not willing to do.

That's what Ray Croc did. That's the key. There's one other key element with Ray Croc's amazing success, the founder of McDonald's. And I want to say this because it should inspire you, no matter where you are and who you are. Ray Crock was broke at 52 years old. drive it around in a car, staying in cheap, crappy motels, trying to sell a milkshake multi-mixer

to various restaurants and not doing very well. Getting tons of nose and tons of rejection. Tons of people just slamming the door in his face over and over again, and every once in a while they make a sale to put food on the table and just barely keep above water.

And at 52 years old, by listening to recordings every morning and every night on positivity, motivation, inspiration, and because he was so darn persistent, and he was consistent with his efforts, and he was focused on becoming a success, and nothing was going to stop him, he embraced the possibility thinkers' greed.

When faced with a mountain, I will not quit. I'll either go around it, go over it, dig a tunnel through it, or just stay where I am and turn the mountain into a gold mine. That was his mindset called the Possibility Thinkers Creed. But he was 52 years old when he started McDonald's. And it wasn't an automatic success. He got the contract for franchises. The first franchise he had was in Des Plains, Illinois, right down the street. They just tore it down a few years ago.

I used to love going over there. Very nostalgic. You could see the original first McDonald's franchise in Desplanes, Illinois. Not too far from here. And it was a relative success, but he wasn't making very much money. But he saw potential. So we got other people to get franchises. And by the way, he didn't have to sell franchises back then because nobody would buy a franchise.

He gave franchises away. and he was getting 1.4% of the sales of that franchise. And when that money came in, he had to give 0.4% of it to the McDonald's brothers. So he got just 1%. And that, he couldn't even pay his overheads. So it wasn't a successful venture. It was hard to get people to take the franchises,

even though he was giving him away for free. And when he finally did get people to take the franchises, he was getting such a little amount back. It wasn't working. he couldn't pay his bills. He was behind on his mortgage. He faced adversity again. So he went after his dream and then it looked like he was going to go bankrupt.

People don't know this part of the story. He went into the bank to try to renegotiate his mortgage because they were going to foreclose on his house. And as he was walking out frustrated, somebody overheard the conversation. a customer. And the customer came out. The customer knew about the McDonald's store. It was in the papers and it was a great success.

And this particular guy was confused about how Ray Crock could have 10 of these franchises going and be bankrupt, not have any money. So he sat down with Ray, looked at Ray's franchise deal and said, you can't make money at 1%. And you don't even understand the business you're in, Ray. You're not in the McDonald's business or the hamburger business. You're in the real estate business. The way the deal is working now is you're giving somebody a franchise. They're going and leasing a piece of land, getting a construction loan, building the franchise, buying all their own stuff and paying you a little royalty.

No, what you should be doing is you should be buying the land and telling the franchise, they have to put their franchise on your land and pay you the lease for the land. you should be in the real estate business, not the hamburger business. So Ray Kroc started at 52 years old, but didn't invent anything. Because his attitude was right, the universe presented to him people, situations, events, circumstances, and situations that allowed his dream to manifest. It was because of his attitude that he bumped into the McDonald's brothers. and saw that unique, one-of-a-kind hamburger system, speedy, the speedy system, and get the franchise.

And it was because of adversity, did he then pivot and get effectively into the real estate business by owning the land in which all the franchises had to build on. If he didn't have that adversity, he would have never been in the real estate business. he would never have the success today. So there's a couple things here. Number one, you're going to face adversity in your life. And in every adversity are the seeds of a greater benefit. And number two, it's never too late to start.

And don't worry how many failures you had. If you are persistent and consistent and keep your eye in the dream and don't let anyone steal your dream, you can make your dreams come true. And Ray Crock is not just the only story. Oh, sure, you pulled one guy out. at 52 years old that started that was flat broke. Oh, look at another guy in the fast food business named Colonel Sanders,

Harlan Sanders, honorary colonel title in the state of Kentucky. He was 60-something years old. Flat broke in his car, sleeping in his car, driving around trying to sell his chicken recipe for a little royalty to various restaurants. That's where he started. He started Kentucky Fried Chicken in his 60s when he was flat, broke. It doesn't matter where you're at, folks, and it doesn't matter where you've been. The only thing that matters is where you're going.

What's your dream? What's your dream? You've got to have a dream. You've got to believe in something. You've got to have hope. You have to be shooting for a goal. You have to have something that you want, that you desire that gives you, enthusiasm and motivation and inspiration to go for it,

to give you a reason to get up in the morning, and to stay up late at night. What's your dream? Ray Kroc had a dream. Colonel Sanders had a dream. Stephen Jobs had a dream. Elon Musk had a dream. Donald Trump had a dream.

I mean, he talked about that dream would be unprecedented years ago when he was on Oprah Winfrey. People have dreams. Oh, and some of you think dreams don't always come true. No, but that's okay. You shoot for the moon because even if you miss, you still wind up amongst the stars. You got to have a dream. You got to have a dream.

As the saying goes, it's better to have loved than lost than never to have loved at all. You've got to have a dream. You've got to have a dream. It gives life to your soul. It'll add years to your life. But most importantly, when you have a dream, it'll add life to your years. what's your dream. You can do it.

Persistence and consistency. Do the right things long enough consistently. Be persistent. Be determined. Make a commitment. And remember that success is just a decision away. I'll see you all at the top. Have a great day.

Hey, thanks for watching. You want more? then don't miss my video, the three secrets every billionaire swears by. It's not just about money, it's about mastering the mindset, strategy, and habits that fuel real success. If you want opportunity to be attracted into your life, if you want people that are going to help you make your dreams come true being attracted into life, you have to get big dreams. You have to dream big.