The Kevin Trudeau Show LIMITLESS - The 2-Step Formula To Influence Anyone (Used To Build BILLIONS)

Episode Date: June 17, 2026

🔗 The Truth Survives: https://yourwish.kevintrudeau.com/?utm_source=youtube&utm_medium=limitless_channel&utm_campaign=HevDQKgLXZgUnless you can influence people- you're not going to make a lot of money.In this special release of Classified, Kevin Trudeau reveals the exact 2-step persuasion formula that generated billions of dollars. The same formula he used to transform from a stuttering, tongue-tied kid who was terrified of rejection into one of the most powerful communicators and salespeople in the world.This isn't theory. This is a proven system. And it has nothing to do with talking.What you'll discover in this video:- Why everything you think you know about persuasion is completely wrong- The #1 mistake that instantly kills your ability to influence anyone- The 2-step formula that built billions (and why most people fail). - The "Six Honest Serving Men" framework used by the world's richest people - The exact “magic” phrases that make anyone instantly open to your ideasMaster this formula and you'll never struggle to influence, persuade, close sales and make money again.WATCH UNTIL THE END. The final pool story contains the single most important sales and persuasion lesson you’ll ever learn.Subscribe and turn on notifications so you never miss a Classified File. 🔔📖 Your Wish Is Your Command → Available on Amazon🔗 More from Kevin → KevinTrudeau.com00:00 – The two-step persuasion formula that generated billions00:24 – Why persuasion is NOT what most people think it is00:55 – How Kevin went from stuttering and tongue-tied to master communicator01:21 – The first thing the Brotherhood taught: intention before words01:53 – “Two ears, one mouth — use them proportionally”02:46 – Why genuine interest is the non-negotiable foundation03:13 – Active listening: the skill nobody practices04:27 – The 6 honest serving men: what, when, where, who, how, and why05:22 – How to ask questions that make people trust you instantly06:13 – The 3 magic phrases: “Why is that?” / “Tell me more” / “In addition to that?”07:19 – Why this is a process, not a trick07:42 – Joe Girard’s “How to Sell Anything to Anyone” — the book that started everything08:04 – Kevin’s first sales job: no experience, straight commission, hired on the spot09:27 – How the job interview itself was a masterclass in persuasion10:55 – Watching the top 3 salesmen: learning by observation12:05 – The Larry story: how “Why is that?” turned a struggling salesman into a closer13:30 – The Grinch smile — the moment Larry realized it was working15:06 – The Ojai story: 3 days of “training” with zero training16:22 – The pool reveal: the one secret to selling anything17:15 – “Even if you say all the wrong words, it’ll still work”18:32 – Zig Ziglar’s law: “Sell John Jones what John Jones buys…”This video is for educational and entertainment purposes only.#Persuasion #SalesTechniques #KevinTrudeau #ArtOfPersuasion #HowToSell #Influence #Communication #SalesTraining #ActiveListening #NegotiationSkills #Classified #TheBrotherhood #SalesTips #BusinessSuccess #HowToPersuade #SellingSkills #ZigZiglar #JoeGirard #MasterCommunicator #WinFriendsAndInfluence*******************************************************************************To access the secret training that Kevin received in the secret society called ‘The Brotherhood’, become a member of the exclusive club founded by Kevin Trudeau: https://globalinformationnetwork.comExplore Kevin’s newest book series ‘Nuggets of Gold’ here: https://nuggetsofgold.com*******************************************************************************FREE TRAINING:[https://gurukev.com][https://nuggetsofgold.com][https://t.me/TheKevinTrudeauFanClubChannel]#KevinTrudeau #KevinTrudeauShow #TheKevinTrudeauShow #TheKevinTrudeauShowLimitless

How can I make some more money? That's all you're thinking about. Unless you can influence people, you're not going to make lots of money. There is a two-step formula that is really the secret to unlocking the art of persuasion. It's really magic words, if you will, that if you use them properly, will get you what you want in life. I've used these two techniques to generate billions of dollars in business. The art of persuasion is not trying to convince somebody. It's not trying to get them to or lead them down a road where they buy into what your idea is.

That's the myth. We're not trying to lead somebody down a road to agree to a certain idea. I'm not trying to get you to think a certain way or convince you or even help you to convince yourself to my way of thinking. That's what most people think is persuasion. That is not what wealthy people do. When I was in the Brotherhood, I couldn't talk. I was tongue-tied, I stuttered, I couldn't communicate with other people, I didn't want to be around other people, I was shy, I was fearful of rejection, I was fearful of criticism,

I had a poor self-image, so I couldn't communicate at all. Today people call me the master communicator and a very effective communicator. I was taught how to improve my communication ability. And the first thing was not words to use. The first thing I was taught is the intention behind the communication. And real true communication is not mean. trying to tell you something, which is what everyone wants to do. That's not the art of communication. That's not the art of persuasion. That's not the art of developing

affinity with a person or getting people to like you or to win friends and have influence over other people. Talking is not the way to do that. It's actually listening openly having you have two ears in one mouth and you have to use them proportionally. You have to listen more than you talk. When the other person is talking, most people aren't listening. And it happens all the time. I'll say something and I can see the other person is not listening. They're just waiting for me to finish so they can start talking. They didn't hear what I said. They're not developing affinity. And that's what most people do. They don't listen to what the other person is saying, nor do they then extract more or try to extract more.

So there are a few words you could use. But the first thing before you use words is a person has to understand the intention. I am truly genuinely interested in what you have to say. So the first thing a person has to grasp that I was taught is when you're with another person, be genuinely interested in what they are saying. Active listening is the key. You have to pay attention to what they're saying. and then follow up, not with saying something, but by asking them a question to elicit more information. People need to know that they have been heard. So if you want to be an effective communicator, it's not about speaking. It's not about talking.

It's about listening. What were you taught in the Brotherhood about the art or science of persuasion and influence as it relates to business success? In the Brotherhood, I was taught the art of persuasion or the art of how to win friends, the art of how to influence other people, the art of communication, the art of being heard. And that art we think about as speaking in words. But there are several key elements of it, and all of the ingredients have to be there in order for it to work. And so the first key element is what you don't hear. It's what you're thinking, it's what you're feeling before you get into this communication cycle with somebody or trying to influence or persuade them or sell them or communicate with them or get them to buy into your ideas.

And that first intention is that you genuinely, honestly care about them and what they think. Most people do not care what the other person thinks. All they care about is what they think and what they know and what they want to. to say. They do not care what you're saying. They don't care what you think, what you feel, what you believe. They don't care. So unless you genuinely care about that other person, genuine concern for them and genuine interest in them, nothing works. So that's step one. Then step two, now we get into the technical part. And the technical part is there are six honest serving men. and use them to you die. They are what, when, where, who, how, and why. So that means you ask

questions. And if you notice, the way you ask questions effectively, what successful people do is they ask questions to get specifics. What exactly happened? What? When did it happen? Specifically, was it last week? What day was it? What time did it happen? You try to get specifics. This helps the person actually focus their memory and helps clarify their own thinking. They love this. A person then starts to develop affinity with you because you are showing genuine concern and interest in them by asking very specific questions.

What, when, where did it happen? Asking specific questions and giving the person the ability to look in their memory and actually zone in on where. What when, where? Who was involved? Who? Now they're getting pictures in their mind of the people involved.

What when, where? who, how did it happen? Now that's more of an opinion a little bit and then say, why did it happen? Now that's purely opinion. Now you're eliciting from the person his mind's conclusion as to why it occurred. You're getting data. You're eliciting data from the other person. Before you even speak, use those six honest serving men and use them until you die. They are what and where, who, how, and why. And then there's a couple phrases that are very powerful that create that affinity and help you influence the person, help you win them as a friend, help you get what you want. And that is, why is that? Or why is that?

Another one is, in addition to that, what else is there? Or tell me more. I want to hear more. If you say to somebody, this is fascinating, I want to hear more. they light up like a Christmas tree. They instantly like you more. You've just won them as a friend and your ability to then influence them later by saying, you know, we should maybe do something together or maybe we should, what do you think about

this? They're more open. They're completely open to your suggestion at that point or your idea. So now you have increased your ability to persuade them or give them an option or lead them to something that you would like them to agree with. This is, it's not a trick. It's a process that all these elements are linked together. When I was in the Brotherhood, this is what I was taught. I was trained in it over and over again. And this is one of the reasons why not being able to speak. I was given a book by Joe Gerard called How to Sell Anything to Anyone. He was a car salesman. And my uncle, who is my

mentor in the Brotherhood, my teacher, my trainer, my coach, my master, I was the apprentice, he said, read this book, you should get into the car business. I'm like, I can't talk to anybody. I'm not a salesman. I can't sell. He says, no, but you need to be able to learn and practice the art of communication and persuasion so you can influence other people and this is going to help you. I was petrified, absolutely petrified because I was so scared of rejection, so scared of criticism, I was so scared of talking to people. I wasn't a salesman. I couldn't communicate. I stuttered terribly. I was tongue tied. I didn't have a good vocabulary. I couldn't string a sentence together. But there was an ad in the paper that Sunday and it said, experienced

salesman only need apply, car salesman job at Imphebity, Massachusetts at Peterson-Lincoln Mercury. So I went to the dealership, fill out the little application. The sales manager sat me down. He looked at the application, which was pretty much blank, exactly name and address. And he said, where have you sold cars before? I said, well, I never sold a car before. He said, the ad said experienced only need apply. I said, yeah, I know, but I thought if the guy was experienced and he was so good, what would he be doing here looking for a job? And the manager said, well, maybe he had problems at the other dealership. I go, do you want somebody with problems? I go, I'm a blank slate. I can start today. I'm in a suit and tie. I will work on straight commission. If I sell a car,

I get paid. If I don't, I don't get paid. You can teach me exactly how you want me to sell. I'm ready to go. And he said, son of a gun, you're hired. And that's when I got hired. That itself, that interview was a sales presentation. And if you notice, I asked the question. I said, hey, if a guy was experienced and he was so good, what would he be doing here looking for a job? I threw it right back to him and asked the question. I didn't try to convince him. I let him convince himself. Do you want somebody with problems? So I asked two questions. I didn't sell myself.

I just threw it back at him. And he didn't know what to say. It is the only step-by-step, totally complete manifesting or prosperity or success system in existence. My income has doubled. I'm getting close to tripling. That's the reason why people who read this and apply it are seeing such spectacular results. I'm making more money than I've ever had ever. How much more money I'm earning and the woman that I have in my life is just miraculous.

These techniques work. They are powerful, practical, scientifically based, and have passed the test of time. If you want things in your life to change, you're going to have to change things through your life. After getting your wishes or command, I went to 5K on my bank account to $8 million in one and a half years. Read it and watch what happens. You got the job. You're now a young car salesman. What did you learn about the art of persuasion and what actually works?

So in the automobile business, the first thing I did was use another technique. And that technique is watching successful cycles of action. So what I did when I got hired is I looked at the leaderboard, the top salesman, and I found the top three salesmen and I followed them around and watched them. I learned by observation. I watched how they greeted somebody. I watched how they talked to people. I watched how they asked questions.

I watched how they were an active listener who was very interested in the person. They were interested in where the person lived, what they did for work, if they had a family, how they used the car, what type of cars they purchased in the past, what they liked about the car, what they didn't like about the car, what their financial situation was, what their budget was. They were incredibly interested. If you show genuine concern and interest for somebody and listen actively and actually repeat back what the person said or respond to some of the things they said and ask for more questions, that person then develops affinity.

So I watched first. Then I did it and I got results. I made mistakes. I looked back at a particular engagement where I didn't make a sale, what did I do wrong, what could I have done better, and I worked on that. I became the manager, the sales manager and the sales trainer. And we had a young salesman named Larry. He was struggling.

He had gone through all the basic training. He had gone through how to have the proper intention, how to care for the customer, how to really want the best for the customer, how to find what the customer needed and help satisfy that need, how to solve that customer's problem. It was really about the customer first. That was all the basic training. But he wasn't getting the words right. So I watched him and he was very shy.

he couldn't speak very well. He wasn't a salesman. So I said, Larry, all you have to do, and this I was talking to this one particular guy, I said, is anytime somebody says something, just say, why is that? And listen actively. So he went out to the customer, and the customer says, I'm looking for a four-door car. And Larry said, a four-door, why's that? He says, well, you know, we have kids now.

They're grown, they need more room, so four-doors is going to be better. So we're looking for a new car. A new car. Why is that? Well, we have this other car. And so the person virtually sold himself. And as this was going on, I saw Larry turn to me with this big little smile, this grinch. We call him the Grinch.

This little grinchy smile going, it's working. So Larry felt very comfortable. His self-confidence went up. His self-esteem went up. The customer developed great affinity with Larry because Larry wasn't trying to sell him. Larry showed that he was very interested and he started asking questions. And then Larry got really good. He changed from why's that and he goes, tell me more about that.

He actually threw another question out. But he was gathering information and virtually let the person sell himself. Larry won him as a friend and was able to influence them. And because he developed that affinity by asking questions, that's when Larry said, I think I have a car that you'll like. The person said, oh, show me. And now the person could be influenced by Larry's suggestion. So in order to persuade somebody or have you have the power to influence someone, you have to develop that affinity first.

And you have to do the first two steps, the intention first and ask lots of questions second. That's an art. That only comes through practice. You use the six on a serving man, what when and where, who, how, and why. Say, why is that? Tell me more. In addition to that, what else is there. Sure, there's some phrases.

There's some magic, powerful phrases that you can. learn, that's more of the art form. But unless you have the intention first, being genuinely interested in the person, the art is not going to work very effectively. Combine the two and you're going to be the best communicator in the world, people are going to love you and you're going to be able to influence other people in ways you can't even imagine right now. You've trained countless people all over the world on financial success.

Any stories about people you've trained in the secrets of persuasion and influence? I had a friend who was a speaker and also somebody who wanted to sell on television. And he was struggling. So he said to me, Kevin, you know, you've done billions of dollars in sales on TV or this master communicator. I need to know the secrets of how to sell and how to communicate effectively and get people to buy into my ideas. Can you teach me and train me? I said, sure. Well, he already had a fixed idea of what that was.

I brought him to Ohio, California. I said, come in for three days and I'll teach you. We thought I was going to be teaching him and training him for three days. He wasn't ready to hear what I had to say. So I had to break him down. I took him for a hike. I took him for a ride in my defender in my 1944 Willie's Jeep from the Second World War. And I'm tooling around and we're going to get something to eat and we're going shopping

downtown and we're watching a movie and he's like, when are you going to start training me? Oh yeah, we got plenty of time. Well, after the third day, he's ready to go. home and we haven't done any training and we're in the pool he finally gives up he finally surrendered he was finally ready to hear what I had to say so as we're swimming in the pool and he's leaving in like two hours and I said you're ready for the training he says really you're gonna train me yeah I'm gonna tell you the secret the secret is have a genuine interest in what the other person

wants that's the problem you want a sell. Your only thought is, how do I sell? How do I sell? How do I make the sale? How do I get this guy to buy? How can I make some more money? That's all you're thinking about. You have to forget that. You have to think about what's best for this person. How can I help this person? The emphasis has to be on the other person, not yourself. If you change that intention, then everything will fall into place virtually magically. And even if you say, all the wrong words, it'll still work. Because your intention is coming from the heart

and from a place of genuine interest in the other person. That's the magic. That's the secret sauce in terms of communication and getting people to like you. People don't care how much you know until they first know how much you care. And there's another great phrase by the great Zig Ziglin. He says, you can always sell John Jones

what John Jones buys if you see John Jones through John Jones eyes. It was just an awakening. My income has doubled. I'm getting close to tripling. You can build an amazing, amazing life, although just your wishes your command. How much more money I'm earning

and the woman that I have in my life is just miraculous. The wishes your command gave me the recipe to manifest the job that I wanted. It really just gives you the recipe. After I finished it, my life changed. My income double. I make a lot of my money. It was like magic.

I'm making more money than I've ever had ever. Enlightening. Empowering. Powerful, but simple. Inspiring. Activating. After getting your wishes or command, I went from 5K on my bank account to $8 million in one and a half years.