The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - 6 Ways to Make Money With AI Agents Starting From Zero - Ep. #343
Episode Date: October 13, 2026Check out my newsletter at �...�https://TKOPOD.com and join my community at https://TKOwners.com━In this solo episode, I share six business ideas you can start using AI agents like Muse, Grokbot, and Instinct. Over the past six weeks, I've been experimenting with letting AI actually do the work for me, and the results have been pretty crazy. I show how I used AI to get eight pool quotes in 24 hours, save thousands on contractors, automate Facebook Marketplace, and build an $11 website that's already generating leads. We also get into AI-powered dropshipping, automated client outreach, and building simple businesses that practically run themselves. Finally, I break down which AI agents work best for different tasks and share the exact prompts I've been using.Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---
Transcript
Discussion (0)
So here's the deal. About six weeks ago, I decided to stop chatting with AI and just to start
letting it work for me. Buy stuff, negotiate, build websites, fill out 82 contact forms at 2 o'clock
in the morning. And then I kept a list of the stuff that actually made me money or saved me
money. This is real stuff purchased with my own credit card. And today, I'm going to give you six
businesses that you can start this week with one of these agents. Most of them are going to cost
20 bucks a month or nothing. And by the end of this video, you're going to
know which agent to use for what type of task and you're going to have the exact prompts that I use.
And in just a minute, I'm going to show you the spreadsheet that has eight pool quotes that
showed up while I slept. About halfway through, I'm going to show you an $11 website that's
sending me leads for a machine I have never even seen in person. And at the end, I'm going to show
you the one setup where agents talk to agents and I do nothing. I just watch computers talk to each
other. And it's weird. And I think is one of the biggest business opportunities in all of this
video, so let's go. Okay, so way number one, and this is the one that saved me $50,000,
literally one prompt. So we're trying to build a pool right now in the backyard, and I told my wife,
10 quotes, babe, I want 10 quotes. And if you ever had a big project done around the house,
you know that getting 10 quotes from contractors is like brain damage. It's really hard.
Like, you're going to have to reach out to 30 of them to get a quote from 15 and then you might
only hear back from 10 of them. Maybe it's a pain. But the difference between two quotes and 10 quotes,
on a pool could be $50 or even $100,000.
You guys know that pools, like a nice pool can cost quarter million bucks right now?
I don't have the money for that.
We're not doing that, okay?
So 10 quotes is worth the brain damage.
So here's what we did for two weeks.
Before I started using agents for this, AI agents, we talked to four pool companies.
They all wanted to come out.
One guy spent three and a half hours at my house, literally.
And I'm like, bro, what are we doing?
Take the measurements.
We're good.
And the other one's like, hey, oh, okay.
Thanks for letting me come out.
But come to my design center in Frisco, 45 minutes away.
And after two weeks and talking to four companies, we had zero quotes, not even a number,
not even a ballpark number, which we kept asking for, by the way.
So I opened up Muse, which is Meta's new agent, and I'm going to get to that in a sec.
And this is the first real thing I'd ever told it to do.
I said, find every single pool builder in the Dallas-Forth Metroplex.
Here's my address.
Here are the plans that I want.
And yes, I use Claude for these plans.
I don't know how to make plans.
What are plans?
I don't plan anything.
Here's the survey to my house because I knew from these first four Yahoo's that they were
going to ask for that.
Funny story, the survey's 10 years old.
I couldn't even find it.
It was in my inbox.
So I connected my inbox and it went back and found it.
I found the one without the house on it and with the house on it.
And then I said, go to every company's website and fill out the contact form.
And if they don't have one, then get their email and email them.
And then I, of course, connected it to my inbox, but I guess I already told you that.
And then I gave it the message or like a prompt for the message.
Here's who I am.
Here's my address.
Here's the exact pool I want.
Travertine decking 35 by 18 feet from three to seven feet deep.
There's a 23 inch drop from the back of my house to the bottom of my backyard.
Remember, I had gotten four quotes from people in person.
So I kind of knew what they were doing and looking for.
I wanted to remove all this friction.
Here's a picture of my backyard.
I know you want to come out.
I get it.
I own a business too.
I'm just not ready for that.
yet. I'm still in the discovery phase. Don't want to hop on a call. I'm trying to save you time,
save me time, just want to ballpark. And I won't hold you to it. I know it's subject to change.
I just need a starting point because here's how this works. If I start with having 20 people come out
to my house and wasting 40 hours of my time going to design centers, it's going to take me tens
or hundreds of hours just to get five numbers. And then I got to look at their reviews.
I got to call referrals. Are they a scam? How long do they take? But if I start with a price,
then I can look at reviews and then I can only waste like two or three companies time
actually coming out to my house or me going to their design center.
Most people do it all wrong.
They've got it reversed.
So what I didn't say is if you can't give me a quote with this much info, then you don't
know what you're doing because any real business owner can ballpark a quote.
I mean, we have a business that builds sport courts in backyards.
I have a tree trimming business.
I can give a quote like that because we look at this stuff every day.
Yes, pools are more complex than cutting down trees.
But we're just talking about, but it's still not rocket science, guys.
Okay.
So Mews goes, all right, I found 43 pool companies.
And I'm like, Mews, there's got to be a lot more pool companies than that in DFW.
There's 9 million people.
He's like, all right, all right.
I found 82 after like five minutes of searching.
Okay, cool.
It's probably still more, but whatever.
We'll call it 82.
Reach out to all of them.
Cool.
It opens a bunch of browsers in parallel so it can work faster.
Done.
All right, cool.
Okay, now this is the spreadsheet that it made for me.
Isn't that cool?
Meta and Muse, they're not paying me for this. No one's paying me. This is just me talking about
things that I've actually done. And what do you know? I wake up the next day and my inbox is
flooded. Some of them are automated emails. Some are not. And after 24 hours, I had eight
quotes, eight two weeks, many hours, zero quotes, versus 24 hours, eight quotes, ranging from
$120,000 to $240,000 for the same pool. Same design, same survey, same plan, same everything.
82 right there. There it is. And it logged all of them in this spreadsheet. And it responded to all the
emails. If they asked for a survey, it automatically sent it. If they asked what type of decking,
told them Traver Team. And then it would log it in the sheet. If they gave me a price, it would log it.
If they asked a question that didn't know the answer to, it would ask me first. And then it would send
the email based on my answer. And then it would remember that answer. And then if someone isn't
responding in three days, it automatically follows up. I didn't even ask it to do this. It just does
it. Here's where the money comes into this for you, your money, your potential money. Pool consultants,
That is a thing.
Charge thousands of dollars to do this for you.
And I'm going to get it done in like four bucks in credits.
Okay.
Another way that pool consultants make money on this is they will charge between three and six percent of the total job to do all this research for you.
And to get the quotes and to assemble the info.
That's like between six and $12,000 that people make doing things that are used to be tedious.
But as of today are not tedious at all.
There's business idea number one.
Okay.
But it doesn't have to be pool.
It could be anything consultant.
You are now an expert.
Congratulations.
A month ago, two months ago before AI agents were this user friendly.
Yes, we were all still experts through Chad, GPD, and Claude.
But those tools wouldn't go out and actually do the thing for us.
Now they do.
This is magical, guys.
I've been documenting this AI stuff for two and a half years.
And it just always exceeds itself.
It still surprises me.
So I tweeted about this about everything I'm telling you.
And people got mad.
They're like, this is so disrespectful to those pool companies.
And I'm like, you know, it's disrespectful.
is getting 10 quotes and asking them all to come to me and to spend hours with me and stringing them
only to choose one of them. That's disrespectful. This is an asymmetric bet for them. This is, hey, spend
five minutes reading my email and responding to it and giving me a number. Worst case, you waste five minutes.
Best case, you get a $150,000 pool job. Okay? I won't apologize to anyone for that. Yes, they're competing
with more pool companies than normal. I would imagine most people get three or four pool quotes and they're
used to competing with, any pool companies used to competing with two to four other pool companies,
and now it's 82. But they don't have to spend hours quoting everyone. They can spend just a few
minutes. Anyway, it's an asymmetric bet for them. And I'm doing them a favor and me a favor. So,
where's the business here. Here's where my brain went. I got commented on that tweet. And this is when
I was just referring to. And it's like, I charge 4% to do what you're doing. That's a grant.
Okay. You're either out of business or you're about to be the most profitable guy in the industry because
you can now run 100 of these things it wants. This can be a whole website. You want a pool. You want a
roof, you want a kitchen, you want a new bathroom, shower, whatever. You want to say 50 grand.
Use my tool. Use my agent. You productize this. You don't know how to productize something.
Ask it. Ask it. How to build it. You don't know how to build code? No problem. Get a Replit account.
Connect Muse to Replet and say, hey, I don't even, I don't even know how to ask Replet to build me an app or
website. I don't speak that language. So me want app. It help people save money on pools.
Log into my replet and go build it for me. And then test it and do. It.
debug it and test it as a user and browse it and tell me when you're done. That's a thing. I'm doing
that every day. I'm building tools every day. I'm building more than I ever have because it's
never been easier. Every single pool builder that replied to me I'm now in a conversation with.
And when I say I mean my agent, Sean, I named him Sean. We'll get to that in a minute. Because
that's the part that actually blew my mind. Okay, let me back up real quick because I keep saying
muse and some of you are like, what is muse? There's three agents I'm using right now.
Here's a big three.
Grockbot, okay, by Grock, which is by X.
So Grockpot number one, instinct, which is by some 20-something-year-old kid that has raised
so much funding in the last two months.
I think it's a $10 billion startup that's like two to three months old.
I'll get to that one in a minute.
And then Muse, by Mark Zuckerberg and Meta and Company.
They each have their own kind of lane, and I'm going to tell you about each one as we get
into it.
Muse first, since it just saved me, 50 grand.
Here's why Muse is my new favorite.
I live in a Twitter bubble.
I see all the new AI tools of the.
the day. But last week, I went to pick up my son from a pool party. Okay, shout out Carter's. And I'm
standing around with these dads. They're in their mid-40s. They're not on Twitter. They're corporate
guys. They use chat GPT to look over an email or contract every now and then. That's about
the extent of it. I'm sorry if I'm offending you guys. You are my friends. I love you. But they
don't know what vibe coding means. They're not building apps. And I'm over at this pool party
and all they're talking about is Muse, how they're price shopping their groceries with
Muse or it's in their inbox. It's replying to emails from them. Their wife is doing meal planning
with muse, planning vacations in muse, and I'm like, how do you guys know about this? I thought
this was just like a Twitter thing, because most of the Twitter tools that I learn about,
my friends at church never hear or talk about. They've never heard a Grockbot instinct, but they're
using muse. And then I told my wife, babe, you should try this. I tell her to try stuff all the time,
right? And she's busy and she usually doesn't. It's fine. I love you. But I didn't hear anything
back. No problem. And then last night, she's like, oh yeah, muse found cheaper ingredients for our dinner
at H-EB. I'm like, that's a musing. You're using muse? And that's how fast she adopted it.
And I'm not used to that.
So here's my take.
Here's my hot take.
Meta touches half the planet.
All right.
I haven't checked the recent counts, but 3 billion daily active users, 4 billion.
You got WhatsApp.
You got Instagram.
You got Facebook.
Oculus.
A bunch more.
And I think they're going to do to muse what they did to Snapchat with Instagram stories.
And it's like, oh, Snapchat, how cute.
That's cool.
We'll roll that out to our 1.8 billion Instagram users, except better, fully integrated.
Boom, billion users onboarded.
You're already swiping reels on Instagram.
And now you can just share a real.
real straight into your muse agent.
Guys, that's a thing.
They rolled that out like a week after Muse.
Like Muse is now part of Instagram.
It's like we're experiencing a mini chat GPT moment right here.
Okay.
November 2023, the world changed forever, right?
Just like a change when TikTok came out.
And when the iPhone was announced, right?
I think agents are that big of a deal.
Or in Utah, they would say that big of a deal.
It is so transformative.
It's integrated with everything.
There's like different levels.
There's like chat.
GPT?
Cool.
And Claude.
Awesome.
than Chad GPD or Claude Plus MCPs, which are connectors, right?
I want to ask questions about my bank account or about my email marketing software inside my
cloud account.
That is transformative, right?
And then multiple connectors can talk to each other and that's very transformative,
but agents are just next level.
It's like, make the connection once, I will do whatever you want.
Give me your credit card, if you trust me with it.
And I do.
I'll go buy whatever you want.
And it's not perfect.
Muse can still be buggy with email.
Sometimes instead of replying to the person that's supposed to reply to, it
replies to me. Sometimes it starts a brand new thread instead of replying in the existing
thread, which is a little embarrassing. And sometimes it goes, all right, I wrote the draft and you can send
it. And I'm like, no, you send it. And it's like, I can't right now. I'm like, dude, grow up. So we're
early, but it's early the way Instagram stories was early. So I'm buying meta stock. Not investment
advice. But the rule of thumb for the whole video, Muse, you want to use for anything that touches
meta, any meta product, Facebook marketplace, Instagram, Facebook groups, meta ads. It's extra
seamless if it's a meta product, extra frictionless. And then most Google products is very friendly with
as well. Gmail, Google Workspace, Google Drive, everything. If you're doing stuff on X, like real time
or outreach on like business stuff on X, it's going to be Rockbot for sure. I'm sorry, Google.
I don't like Gemini at all, but it does work really well with YouTube and Google products.
But that's probably the only thing you'll hear me mention about Gemini here soon. I'm just not using it.
It could be amazing. I'm just not using it. Okay. But Gemini is really good at reading YouTube
transcript. So pick the agent that lives where most of your work is. One more thing before we go on,
here's a prompt that you should steal. Go to whatever AI you use the most, claw chip cheap to you,
whatever, and say, tell me everything you think you know about me. I'm going to give your output to a
different AI tool so we can get caught up to speed. This would be 80-20, right, of who Chris is.
And it's going to spit out this master prompt about who you are, how you work, what you're building.
It's going to reference chats that you had a year ago you forgot all about what you're building,
what you hate, then you can paste that into Muse or instinct or Grockpot and say, here's who I am.
What ideas do you have for me? How can I use you? Man, it's going to have a lot more ideas
about you than you have about yourself. That one prompt is how I got going on all three of
these in like an afternoon. Okay, this is way number two of using these tools, the garage machine.
So since Muse is a meta product, I figured where are all the best deals and all the best subcontractors
Facebook Marketplace, right? Not on Thumback, Angie's List. Those are expensive ones. Guys,
if I need a quote for something done
at my house and a dude pulls up in a lifted,
wrapped truck and a guy walks
out wearing a flat-billed hat and
Timberlands, it's like, nope, you're expensive,
you're not actually going to get your hands dirty,
you're going to hire someone else. I want to hire
the guy that you're going to hire. You want to find
that guy? He's going to be on Facebook Marketplace.
Okay. So I had my
buddy going to my garage, take pictures of everything.
I just kind of referenced this that I wanted
to sell and upload all of it to Muse and I said,
list all these on FaceStrecht Marketplace, do the
pricing research first. And I mean real
research, like not what is a dresser worth, but what is this dresser worth in this condition,
in this color within 30 miles of me? Yeah, that much. And then list it. List all of these.
Just pictures, that's it. Title them, how they need to be titled, price them, how they need to be
priced, description, all of it, categories, condition based on how it looks. Answer questions,
negotiate. Here's the rule. Every day that it gets three inquiries or less drop the price 10%.
Unlimited, because guess what? If people aren't reaching out, it's too high. Period. End of story.
demand economics 101, right? Until someone says, I'm coming to pick it up and I have cash. Boom.
Everything's listed. It's responding to people. It's negotiating back and forth. It's tied into my
calendar. So it's like, hey, John's coming over at four. He's got 75 bucks for you for that
tennis racket. I'm doing nothing. Sometimes I'll even put it outside my door and say, hey, I've got
a ring camera. The rackets outside put the cash under the map. Or Venmo me. Here's my Venmo
me when you see it and you see that it's not a scam. I've yet to have anyone's deal from me.
But then, this goes both ways, guys, flip it around and use the tool to buy.
I needed a skid steer.
So I had to go find skid steers on Facebook Marketplace.
And if you don't know in skidsiers, it's like a bobcat, right?
Reach out to the sellers and negotiate back and forth.
I needed tires for my son's old truck.
Actually, I had my son do this one.
I was going to do it for him.
And then I'm like, you know what?
Let's teach him how to use an AI agent.
I showed him.
I took him out there in the driveway right there, about 30 feet away and said,
here's how you look at the tire size.
270, 55 R18.
Cool.
Go to the prompt.
Say, I need four tires.
211 Tundra. Here are the tire sizes. Not the cheapest, not the most expensive. Good traction and
rain. Good warranty. Either discount tire or Costco. Make an appointment for me. Here's my card.
Pay in advance. Here's my calendar. Book an appointment. Tell me when I'm driving to discount
tire or Costco. Boom. Did it. Showed up. Got new tires. And I taught my son how to use an AI
agent. And then spray foam. So I needed some spray foam repairs done upstairs. It's kind of not easy
to find a spray foam contractor in the first place. And then especially one that does repairs or like patch
work. He's got a bust in his drywall. It's a mess. So first quote I got, the old way,
the old school way of talking to humans was 12 grand, and I didn't know anything about spray foam,
but that just felt like a lot of money. So I told Muse, go to Facebook Marketplace, find spray foam
contractors within 30 miles of me, message them and integrate with my calendar. Thursday, between
one and four, add the calendar events when they're coming to quote it. Don't give them my address until
they ask for it. Like you can see that they're a real human and they're going to come to me. The first
quote that came back through Muse was $1,200, $1,200, right? Now, why? Did it find, like,
the better person? It's just a numbers game, right? The more quotes, the better price you get.
And here's a side note tangent, guys. Maybe I'm just getting old. I'm almost 40, but the older I get,
the more I realize that price and value don't have a lot in common, right? I got a $900 Milwaukee
Pohl-Saw and I never buy Milwaukee stuff. I'm a Riobi guy. I'm cheap. I'm like, you know what? I'm going to use this thing
a lot. Let's get the best one. It sucked. It sucked. I had to return it. So I know it's easy to say,
well, you go with the cheapest guy. You're going to get the cheap. Yeah, usually it's cheapest guy is
pretty crappy. But aside from that, I found a lot of expensive guys that are pretty crappy,
too with regards to quality. So that's why you just need a lot of quotes. So 90% less for the same
job. Okay. So what's the business here? Well, every neighborhood has someone who's downsizing,
moving, cleaning out a parent's house, and they don't want to deal with marketplace. Nobody does.
There's viral reels out there with people rolling up in a car and saying, hey, is that
for sale?
Yes.
And then they drive off because that happens, right?
People are already paying consignment shops.
I've got an episode about that linked in the show notes.
30, 40, 50 percent to deal with that.
But now you can be the consignment shop with no shop, but no tediousness.
You take the pictures.
We can't really get around that yet.
You could even actually take one big video and then upload the video to muse and it can look
at the frames and it can kind of extrapolate pictures from that if you wanted to.
But whatever.
take pictures, give the agent the 10% rule that I told you, and take your cut when the cash shows up.
And then on the by side, you can be the guy who gets your neighbor three spray foam quotes in an afternoon.
Okay, let's talk about agentic drop shipping, right?
New drop shipping scam just drop, not a scam.
Yes, drop shipping has a bad reputation, but it is a real thing.
So this is way number three, and I'm doing this one this week.
So I planted a bunch of fruit trees in the spring, and a bunch of them died over the summer because we went two months without rain.
Even though we watered them, we lost like 15 of them, nectar.
green, plum, peach, it's a shame. I feel terrible. But now is the time to replant because in Texas,
you want to plant fruit trees in the fall so they can have as much time as possible for the
roots to get established for when the summer hits again. So the thing about buying fruit trees
online is that you don't do it on Amazon. Okay. It's a tree oftentimes with a pot of dirt, right?
It's a literal tree that comes in a very tall, skinny box. There's not one website for fruit
trees. There's a bunch of random hundreds, random obscure nurseries that said, yeah, we'll sell online.
they've got a, you know, a website from the 80s or something.
But some are selling bare root stock.
Almost none of them have up-to-day inventory counts.
Some sell them by the thickness of the trunk, the caliper.
Some buy how tall they are.
Some have leaves.
Some don't.
And the pricing is all over the board.
Like if I want a Santa Rosa plum tree that's six feet tall, one of them might be $30 and one might be $180.
It's crazy.
There's no consistency.
So I get a list of all the trees I want.
I upload that list to Muse and say, hey, here's the planting zone I live in.
which it already knows because it knows my address.
Here's everything I need.
Go find the best price on every single one of these and buy them.
And if you think that like Santa Rosa plum isn't good
because you just can't find a good one,
then sub it out with methylid plum, right?
I know my fruit trees.
But this would take me two hours by hand,
and even so, I'm not going to find the cheapest of all of them.
I'm not going to look at hundreds of websites,
but my agent will.
Now, where's the business here?
Well, think of any industry that's fragmented like that.
There's way more than you think,
where shipping is a pain or expensive,
or oddly shaped stuff, refrigerated stuff, frozen stuff.
Kayaks, right?
Paddle boards, weirdly shaped, like things that are alive, fish, bugs, chickens, chicks,
mealworm casting, like, there's some weird stuff you can buy online.
In industries like those, pricing is all over the place because nobody's comparing,
nobody's price shopping.
So imagine if you could own such a beautiful domain as fruittrees.com or trees.com, right?
You don't own any trees.
You list every fruit tree that has ever existed in the hill.
history of the internet. It's a clean website, massive selection, and your price is going to be like
30 to 60% higher than the lowest price your agent can scrape. Then you find. You have instinct
or muse or grok bot. Go find me every single live oak tree for sale on the internet and put it in
this spreadsheet, right? Or every single tree, it'll take a lot longer. It'll take a lot more credits,
but it'll do it. And then you take the cheapest one, right, for the size, for the caliper,
whatever, and you mark it up. Someone buys from you on your website. Remember, agentic drop shipping. You
don't have a warehouse, you don't ship anything, nothing. You don't even need APIs or connections or
tie-ins to all these websites. Those websites don't even need to know that you exist or that you're
buying from them. You're just another customer. Your agent will say, oh, Chris at fruit truceus.com
just got an order for a pomegranate tree. On average, those are about 60 bucks. This random place in
Athens, Georgia sells them for $34. I'm going to market up 60%. I'm going to go to that website.
I'm going to put in the customer's name and address they just gave us. I'm just going to
put it on their website, buy it for 34. We already received, I don't know, $60, $70 for that tree,
have it shipped, done. Oh, what if it doesn't arrive? What if they're out of stock? Yeah,
stuff like that's going to happen all the time. Your agent is monitoring your inbox.
If the supplier emails you and says, hey, that tree's out of stock, then it knows to go find
your customer and say, sorry, that tree's out of stock. I just refunded you in full. You don't need
to intervene at all. It will do all that. Someone do this. Trees are just one example. There's so many other
examples, hundreds, thousands. I'm calling it agentic drop shipping right now. Everything I just outlined
would have been way too efficient to be profitable, even four months ago. One person could not run it.
Now, one agent can run it. Or multiple agents. Who cares? Doesn't matter. We're talking about,
oh, is it going to be $5 a month or $50 a month? It's all Fugazi. It's all pennies, right? Rinse and repeat that
in any weird category. Okay, way number four, the $11 website plus. Grockbot. I have an $11 website
that's sending me leads. And I built those one with Grockbot. So let me tell you about Grockbot.
About six weeks ago, I started using it because everyone on Twitter was talking about it.
And I loved it. And it was slow and it was clunky, but I still loved it because it was magical.
This was the first time an AI didn't just answer me. It did stuff. I had it talked to my Zapier account
so it could build Zaps for me. I had it watch my DMs and my comments. I had it log into my
REPLET account, which is a vibe coding app, and fix my projects. It goes to the website,
tests it, finds a bug. As a user, fixes it. Test it again.
I had it build me a list of every massage therapist in Dallas, Fort Worth that gets mentioned
the most in five-star reviews. Why? I don't know. I never used it. I was just curious, right?
Never even did anything with it. But Grockpot wasn't the first agent. There have been agents for a
couple of years, but it was the first popular one, in my opinion, right? The first user-friendly one.
And guess what happens in the first movers? They get shot, right? The soldiers on the front lines,
those are the first movers. You don't want to be on front lines, okay? It is clunky. You get
logged out. It's spinning wheel of death because of
that thinks you're a bot because you are a bot. That stuff happens. But if you live on X
or if you want to build programmatic websites, it works beautifully. It knows everything about X
and what's happening on X in real time. But then I had it start building websites. Let me
show you an ugly website that I'm actually quite proud of. This is the first website that I ever
built with an agent. I've built websites with like AI tools before, but like I had this agent
build it for me. Laredo crane rental.com. Sponsored. This video is sponsored by Lorea
Crane Rental.com. It's not. But this was my $11.1,000 website. Grockbot built this. I've never rented a crane. I barely know what cranes are. I've never been to Laredo. And I've already gotten three leads from people that want to rent a crane from me in Laredo, Texas. One lead was a $3,000 lead. One was like a $23,000 lead. Okay? Within a month. That's not normal. So here's how I did it. I used a tool to go find cities that had more demand than supply for certain services. And it said Laredo, Texas,
needs more crane rental businesses. It's like, okay, cool. Laredo crane rental.com. Is that open? Is that taken?
No, it wasn't. Of course it's not, because we need more coronerable businesses in Laredo. So I took it.
So I had this tool, find where I should build a website. And then I had it by the domain for me with my
credit card. And then I had it build the website. And then I had it add it to Google Analytics,
Google search console. I get it SEO friendly, AEO friendly, whatever you want to call it. Everyone's
going after dentists, HVAC, plumbing, roofing, electrical, because those are sexy and they're high
ticket, but that's exactly why you should ignore them.
Because everyone's thinking about it. They're all building and selling stuff to and for those guys.
But I'm thinking about stuff that nobody else thinks about.
Let me show you another pretty website that I bought.
Brownsville Showerdoors.com.
You better believe that in Brownsville, Texas, there is more demand than supply for people
to install shower doors.
And I use Grockbot to find that out for me.
And the reason I bought that $11 domain is because five to 10 data points were telling me,
yeah, there's more demand than supply.
The Google Map Pack only had a couple businesses listed for this, and those businesses didn't even have many reviews, and the reviews weren't even great. A lot of people were searching for it. Clicks were cheap, so it's like, huh, let's throw 11 bucks at this plus two or three bucks in tokens, and you'll start ranking in no time. And let me show you. You already guessed it. Every Monday, it sends me this list. So look at this. On Monday, it said, hey, congratulations, Brownsville is number one organic on Canceles de Banjo Brownsville. I think that means Brownsville, Sherrodores, and Spare.
I don't know. Laredo is number three organic on Renta de Gruos Laredo. Oh man, my accent's terrible. You get the idea. These
sites are starting to rank and I get a report automatically every Monday telling me how they're ranking and where they're ranking. And then leads start coming in.
Really, really cool. September 28th, I was ranking 14th on Google for Shower Doors Brownsville. October 5th, I was ranking 10th.
Some went the other way. One went from 5th to 8th, but they're moving and it's an $11 bet.
And the crane rental site got leads before it even had real traffic somehow.
These are from industrial guys from out of state.
And the question everyone's asking is, all right, how do you find someone to actually do the work?
Great question.
Here's what I did.
And you got a lead with the vernac, the vernacular.
I had my buddy call basically the only crane guy in Laredo with any web presence and I read him the lead word for word.
Just this is verbatim.
Hey, I need a quote for a crane rental that comes with an operator to assist with lifting utility transformer components.
We're talking about lifting 20 to 30 feet, items between 500 and 10,000 pounds, five to six days.
I'd love your hourly rate, overtime rate, fuel surcharge, and any other fees.
So now the owner on the other end of the line is like, all right, this guy knows what he wants.
He speaks my language.
And then I go, so what I just read to you is actually a quote that came in on my website,
Laredo crane rental.com.
And he's got like red flags, yellow flags going off like, oh, what?
But whatever, I'm just going to talk through all that doubt that he's probably having his mind.
One problem, I don't know anything about crane rentals.
I'm just an internet marketer and I was getting signals that there was more demand than supply
for crane urtals in your area, which would make sense because you just told me your book three weeks out.
So do you want this lead by the way? Here's her name. Here's her email. And he's like,
what's the catch? And I'm like, no catch. Got a bunch of tools that tell me when there's more
demand and supply. You're like the only guy here. So I put up a website. And yeah, I'd like to charge
for these leads one day, but that's not today. For now, they're free. All I ask is that you tell me how
they go. Do you close them? Were they good customers? Whatever. So that's the
pitch. That's the no-brainer offer. Hey, I have free money for you. Are you interested? And over time,
it becomes like a highest bitter thing. You spread the first few leads around, see who closes,
and then it's exclusive to one guy per site. So let's say they pay 800 a month, which is in the range
of something like this. Six months in, you see they're getting a lot of leads. You go, hey, I got
to bump it to 1,200. You're getting too many leads. And if they're like, no thanks, then they're
not bluffing. Then it's like fair market value. Like, it's not worth 1,200, at least to them.
So you either have to go back to 800, which is embarrassing, or go find someone else.
locally to pay $1,200.
Okay, way number five, the outreach machine.
This is a big one if you want to actually get clients.
So let's say you want to do AI consulting.
By the way, PlaymakersAI.com.
It's my business.
I'm teaching over 300 people to do AI consulting and AI implementation.
So book a call with us with my team at PlaymakersAI.com because they're going to be millions
of AI integrators and consultants.
And you should be one of them because they're making a lot of money.
Okay, now that we're on with that pitch, AI consulting, AI implementation is helping
small businesses integrate and set up AI. Everyone I know in Playmakers who gets their first customer
gets it from their circle, their sphere of influence, their uncle, guy from high school, hairdresser,
whatever. That's always going to be true because it's based on trust. If you think of a trust
scale from one to 10, your mom's a 10, she's a perfect 10 in more ways than one. I love your mom,
right? Hopefully she's a 10 on the trust scale. My mom might be an 8, but that's another story,
loving mom. Your high school math teacher, maybe a 4. Cold DM is like 0.5, right? So the math teacher
is four to eight times more likely to close to buy from you than a stranger. Of course he is, right?
But there's only so many people you know, right? We only have like 500 Facebook friends on average,
the average American, right? We average human. But with an agent, you can reach 100,000 strangers
in the background while you work. Your network, your real network, people that you actually know.
It doesn't have to be one or the other. Do both at the same time. Now, everything I'm about to
describe has been possible for a year or two, but only if you wanted to undergo brain damage. Okay.
Klaah, Hermes agent, buying a Mac Mini. I have one right there. Okay, there's literally a Mac
mini on my couch because it is outdated now. Setting up a virtual computer going into your terminal
stuff I know almost nothing about tedious, annoying, whatever. It's never been this frictionless
and it's only going to be more frictionless tomorrow, which means there's only going to be more
competitors to you tomorrow, right? It's double-edged sword because other people are going to catch on.
But if you're reaching out to the right kind of a business owner, I think we still have years before
this is saturated. If you're reaching out to the right.
type of business owner, which I'm about to talk about. So here's the three steps. I had Claude
help me write the prompts, and I would do this whole thing in Muse if I were you. Full prompts are in
the description. Step one, lead sourcing. Totally passive. Tell Muse, go through Google Maps for one
niche in one city, preferably a city near you and filter for four plus stars and 50 plus reviews.
No booking link built into Google and the owner never replies to reviews. All of those things must be
true. Think about what that tells you. So four stars, 50 reviews.
Okay. average four star rating, 50 reviews in total or more. They've been around for a while and they're good.
Nobody's replying to the reviews so they're not sophisticated. They're sloppy on the front end and on paper.
That's a perfect client. Then the agent will call the business after hours to see if it goes to voicemail because a miscall is an easy pitch.
Then it fills out the contact form on 50 different websites with a number that you control and it tracks who replies within 24 hours.
So it's just filtering out the perfect client for you. So you're not pitching.
imperfect clients. The ones who don't reply are your best leads and it can watch Facebook groups
and next door for posts that are like, anyone know a good plumber? And then it will log which businesses
get tagged in posts like that the most because those are guys that have more demand than they can
handle. Put in the prompt, walk away. It takes hours, but you don't touch it. It's fine. We got time.
Step two, the audit. Everyone who made it through the filter gets a one-page audit with the response time
that they had. It's like a grade. Your leads are taking a test they don't know they're taking. You're auditing
their booking process, their reviews, the site speed, Google business profile gaps, and then it's
scoring everything one to ten. So let's say you start with 100 gutter cleaning companies in Omaha,
Nebraska, and you wake up to nine audits. Nine businesses were big enough in revenue to be able
to afford you and sloppy enough in processes to need you, right? So you only have to pitch to nine
customers that are most likely to say yes instead of a hundred that will probably say no.
Now at this point, you take over. You get a loom account for free, minutes, videos up to five minutes are
free and you don't need to be longer than five minutes. In fact, it shouldn't. No one's going to watch it
that long, right? Open the audit on the loom video. You got your big, bright, beautiful face in the
bottom left corner, talk through it for three to seven minutes. Here's what I see. Here's what I'd
fix. Don't know what to say? Doesn't matter. Cloud will tell you what to say. You get a $20 teleprompter
app on your phone and you have Claude write a script. You just read it verbatim. Here's what I fix.
Walk them through the audit. And before you record it, have the agent go find every way to reach that owner.
cell phone, LinkedIn, Facebook, email, Venmo, Strava, whatever, anything, their address, whatever.
So you know that the loom will get seen.
If you're lazy, skip the loom and just have the agent send the audit, right?
Less effective, more efficient.
Step three, the demo.
You want to have a muse or groc bot, build a working demo for that one business, an AI receptionist,
a miscall text back, booking page.
And if you don't know how to build this stuff, A, clock can do it for you.
B, I got a bunch of videos in my playlist below about how to build this stuff.
step by step by step sharing my screen and everything right it's going to put in their logo your
potential client's logo their prices and then a what if comparison so mr gutter cleaner if you're getting
four leads a day now and they're worth $39 each what happens at six leads a day you're now
have to make us some assumptions but the assumptions is the magical part because every assumption
you get wrong and you will get a lot wrong gives the owner a reason to reply and correct you actually
my leads are not worth $39 there were $13 because the close rate is whatever bro you're on the phone
I win. So it doesn't matter. If you're right, you win. If you're wrong, you win. But niche.
Let's talk about niches, niches, whatever. I know I always say, pick a niche that you know,
something that you have experience with. If you deliver pizzas, you build Legos, doesn't matter.
We all have a niche that we know we love, we're good at, whatever. Yes, that is true for your
whole business. Yes, if you are going to go all in on a niche for your business, pick something you know
you like is scalable. But for getting your first customer, that's a different story entirely.
When an agent is doing the work, you don't have to be efficient with your time.
You can be industry agnostic 100%.
Go to Google Trends, type in plumbing, roofing, HVAC, electrical, and then compare those Google
trends lines with something like spray foam installation, spray foam repair, right?
Shower door repair.
Shower door insulation, it's not even close.
Plumbing stills tons of demand, and it will always have more demand than shower door
repair.
Of course it will.
I'm not saying it's going to be as popular as plumbing.
I'm saying that no one's thinking about stuff like that.
So there's less competitors reaching out to those business owners.
Go wide and go weird.
And one more.
If you really trust the agent, which I think you should, give it a card.
I use Mercury.
And in Mercury, you can spin up an agentic credit card with limits on it in one click.
And honestly, agents don't even want to spend your money right now because they're nervous
about the liability.
They're always asking permission for stuff, which I kind of hate, but I understand it's necessary.
The agent will find the nine businesses that are most likely to say yes, audit the nine
and then send each of them a box of pairs from Harry and David with a note or a gift basket.
Or, you know, that way we're like combining unscalable things, real life in person things with scalable
agentic things.
By the way, here's a little quick challenge.
Okay.
Here's a quick challenge.
If within a week of this episode going live, if one of you, watchers or listeners, does exactly
what I say and use an agent to go find a customer that will pay you to implement AI into their
business as I'm describing, use these steps as I'm describing, within a week of this going
live, I will Venmo you $500.
So show up in the comments, say that you did it.
We will reach out.
We will get proof.
I will Venmo you $500.
And I might even have you come on the podcast.
So how about that?
How about that?
I'm going to pay you to get paid by someone else.
Double win.
Okay.
Way number six, we're going to sell the agent himself.
So my buddy Brandon connected Muse to his inbox.
And on a whim, he was like, hey, check my entire inbox and find any class action
lawsuits that I'm eligible for and file them for me.
It found eight.
and he's already gotten about 200 bucks back.
Okay.
Some of these pay out through Venmo, and he thinks there could be another two grand pending.
So I did the same thing.
Here's what mine said.
Seven settlements found.
Every deadline passed.
The painful one was the Disney YouTube TV one.
The deadline was four weeks ago.
They emailed me a reminder with a filing code.
I didn't do it.
It found two I filed deals years ago.
Those paid two emails that look like settlements, yada, yada, yeah.
So I didn't make any money from this.
My friend Brandon did.
But it offered to set up a watch so that.
that the next time one gets flagged in the news, it's going to go search my inbox and find it for me.
Free money, found money. Okay. Now, here's the business. Brandon's mom. Actually, Brandon's mom
is a friend of the pod and she's the bomb and I met her in person and you are awesome. So I'm
actually rethinking what I'm about to say because she probably will do this. But let's just
pretend that she's not because I want to keep talking about her. She's not the type of person
that's going to think to ask muse about class action money in her inbox. Okay. But if she saw
an ad for a free app that finds all the class action money out there and it took a little
cut, so she didn't have to risk anything to use it, she'd sign up today. Or if it was a $10
app and then you got refunded, if it found at least $10 worth of class action money,
it's basically free. No risk to the user, right? People like that would sign up. She doesn't
need to know that Muse is underneath or that there's agentic workflows running the whole thing.
It just works. Okay. I know a guy that built something like this. Phone call reminders for people
with ADHD. There's no app. There's no website. You just call a number and say, hey,
remind me to take my pills at 10 o'clock tonight. And at 10, it calls you. And it's like, well,
it's no different. iPhone has reminders app. Like, their alarms. It just works great for some people.
Some people want that intrusive phone call to be the reminder function. Planner is invisible and it's
not in front of your face, but phone call, it's pretty intrusive. So he built this on Grockbot.
Is it a billion dollar company? Yes. It's actually not. I'm just kidding. I don't know. I don't
know how many people use it or buy it. But it's a real thing that people will pay for that he built with
Rockbot. And here's a cheat code for picking what to build. So take a company that's already winning
in a space and have the agent reverse engineer them. So go look at the meta ads library. And if you
don't know what that is, you don't need to. Just ask your agent exactly what I'm saying. And tell me
what their ads look like. Are they video or static? What countries are they shown to? Go look at
their backlings, pull their website from their web archive year by year and tell me what changed over
time. Agents are perfect at this. You're going to get 14 years of hard lessons in like 15 minutes.
So last thing, and this is the one I teased at the start, the agent's talking to each other.
And this is where the third one comes in.
Instinct, okay?
Instinct is interesting because there's no app.
It's all done through iMessage or WhatsApp.
You just text it.
And on the surface, that sounds limiting, but in actuality, as long as it can text you a link,
you can pretty much do anything through that link.
So when I look at my pinned contacts in iMessage, I have my wife, my kids, Nick, some guys at
church, chief of staff, YouTube guy, and instinct.
It's one of the top nine people on my phone.
The limiter is that it's one big long forever chat.
With Grock, bot, or muse, I can split things into different projects or chats, but with instinct,
it's all one thread.
And these things already get confused even when they're separated.
So I use it the least of the three, but it did the single coolest thing in this whole
video.
So I built a website, and I made a video about this about a month ago.
Some of you guys probably watched it in Replit called wardwavers.com.
And it's a website so people at my church can sign liability waivers for activities without the
paper, right? It's super cool. I love it. It's free tool. If you need people to sign liabilities
for you, you should go use it. There's no downside. Vibe coded in Replit. It worked, but it was not
secure at all. It was a perfect example of move fast and break things. I tweeted about it.
Thousands of people went there and the support emails started coming in. They all said the same
thing. How secure is this? Like, who's looking at my kid's allergy information? I'm like, oh,
crap. Yeah, I could see your kid's birthday right now. It's probably not good. I need to fix that.
I need to make this secure. Isn't there something called?
encryption or something. So here's what I did. Remember, I'm not technical, but Claude is,
I screenshoted all of the support emails, gave him to Claude and said, how do I make this app
secure? This was in the same chat that had been helping me prompt Replet to build this app.
How do I make this app secure based on what these people need? Claude wrote me a master prompt.
Then I handed that prompt to instinct and said, log into Replet, Claude is your boss,
and I am Claude's boss. I don't want to intervene unless I absolutely have to. You can publish
updates without asking me. Encrypt the app. I don't want to be able to see signatures or names or
medical history or activity names. I just want to see the names of the leaders, my users and their
emails. That's it. Okay. And then I had instinct log into Claude. So instinct was the middleman
between me, Claude and Replit. Claude is the one doing the technical prompting for Replit.
And then instinct is copying and pasting that, adding its own AI and then pushing it through to
Replet and then publishing when it's ready to go live. I did nothing. I just. I just.
sat there and watched them talk back and forth. Really interesting. Like over 300 people are using
that tool right now. I don't make any money off it because it's free forever. But it feels really good
to know that it's positively impacting lives and helping with, you know, liability issues. And
there's no bugs that I know of yet. Used to be called onlywavers.com. Some people didn't like that.
And honestly goodness, I didn't even think of that other only website when I built it. So I changed
the name to Ward Waivers. That one two punch combo was a magical moment for me. Okay. Instinct.
or Muse or Grockbot plus Claude plus Replet or plus Claude code, right? A lot of people use it. I don't. The agent
does all the clicking and the copy pasting. Claude does the thinking. Replet does the building and you do
the describing in your own words, how you understand the world. It's going to translate it into a
technical way. Mind blown. That is how I'd build any of the six things in this video and a couple
housekeeping things so you don't get stuck. So Kevin on my team, Kevin Bell, shout out, keeps every skill that
his agents learn in a private GitHub repo.
You don't need to know what that means, okay?
Just put that into a prompt.
Every Friday, the agent pulls the week's context.
It writes any new skills that things he'll reuse and pushes them there.
Muse, Instinct Groch, it's all pointed at the same repo.
So he's never locked into one agent.
Then when the next agent drops, he just points it at his brain, the repo.
Do that this week.
If you feel behind right now when it comes to AI, you kind of are.
Everybody is.
So if everyone is, then none of us are.
If you're watching this video, I guarantee you what you just learned in this video put you in the 1%.
Did you guys know that this report just came out that said only 2% of American households are paying for AI?
2%.
So if you're paying 20 bucks a month for Chattupete or Cloud or whatever, a replet, you are in the 2%.
You are on the cutting edge of these tools.
So are you behind?
Yeah, because it's moving so fast.
But if everyone's behind, you're not.
You're actually ahead.
So how's that for a contradiction?
So have your agent send you a weekly email.
Here's who I am.
I don't care about these random tools that seem to be like gimmicks or fads.
I want to know about the level ones out there.
Grock, Gemini, OpenAI, Anthropic.
What did they ship?
What are people building on top of them?
Who is the up-and-comer like instinct or replet?
How do these things apply to me and my work and my business?
So here's the thing I keep coming back to.
I got 82 pool builders to reach back to me.
Not everyone did, but most of them did.
Eight of them quoted me and more of them quoted me since then.
I'm over 10 now.
And every one of them that replied is a business owner I'm now talking to.
That's the whole play here.
It's like I'm pitching them to pitch to me or they're, you know what I'm saying.
Am I the customer or am I the salesman?
I'm both.
And all of us need something done from a handyman something, have them come over to fix your drawer
and then pitch them.
Okay.
So what am I doing now?
I ride back to the 81 pool builders that I'm not choosing.
Might as well write to the one I am choosing too and say, hey,
Did you know that an AI agent sent you that email?
That wasn't me.
Now, they probably know they get emails written by chat.
But no, that wasn't even sent by me.
That was sent by an agent.
Like, what?
Yeah, we can do this for you and your customers.
I'll show you.
The quote is the lead.
And you got it while you were shopping for something you were already going to buy.
That's the cold outreach.
It feels natural.
The business came to you.
Fun fact, my agent's name is Sean.
I was 10 years old.
I kept a journal for about a month and my kids found it a few months ago.
It turns out I always wanted to be named Sean.
S-E-A-N because I was.
I love 007, GoldenEye, Sean Connery version, the best.
So now there is a Sean of my life.
It's my agent.
Guys, I just picked up my son from school.
My car drove me there.
It drove me.
I didn't touch the wheel.
I've got AI agents out of the Ying Yang working for me.
It costs me like tens of dollars a month.
I just want to shake people that I walk by on the road and just like tell the world.
I'm not an AI expert.
I'm an expert in testing things.
Test everything except drugs.
You can just do things.
I'm an expert in being a beginner.
That's when I'm an expert.
So if that makes me an AI expert by default, cool, I'm an AI expert. You're an AI expert.
We're all the experts. This is the most asymmetric bet of the century.
Okay. Worst case, you spend two bucks in tokens and you learn something new.
Best case, one of these pays your mortgage or makes you fabulously wealthy.
All six prompts, the lead sourcing filters, the audit prompt, the master prompt trick.
They're all in a free doc in the description.
If you want me and a few hundred other people to look at your version of this, check out
PlaymakersAI.com links down in the description and drop a comment with which
of the six that you're going to try first.
I'm going to read them all yaddy, yada, yada.
You know the drill.
Go let a robot do your chores.
I love you guys.
Thanks for hanging out on the Turner office.