The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - How To Get Paid $2,500 + Monthly Checks for "Drag & Drop" AI Employees⏐Ep. #268

Episode Date: January 23, 2026

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So the other day I come across this guy named Danny. And Danny went in to get a haircut and he talked to his barber who's very busy and said, Hey, have you ever thought about using a voice agent to answer your calls for you while you're cutting hair? That way you don't miss out on customers. And he said, that sounds awesome. Danny said, why don't I build that for you for free? He built it for him and it changed the game for this barber. Now, Danny builds voice agents for barbers and he charges $2,500 to $5,000 up front plus hundreds of dollars a month to maintain it.

But the thing is, is that these voice agents can be created with just a few clicks. You can train them just by dragging a screenshot over from their Google business profile. That's it. Or just by linking their website. Better yet, you can sell to the barbers as you're getting your haircut by pulling out your phone, updating the voice agent on your phone. So it answers as Bob's Barbershop or whatever the name is of the barbershop that you're at right then. Then you could have it call the barber as he's cutting your hair and use that as a sales tool.

I am hyped about this interview. you are going to love it. Danny got a start about 11 years ago helping people optimize their Yelp profiles. And he said there was a very small window of time on Yelp where you could make a lot of money doing this. And then it went away. And he said today that same small window of time exists with creating voice agents for local businesses. I've talked about this a few times on the pod before. You guys love it every single time. This is the first time I've interviewed a business owner that's actually doing it. I've done it a couple times. I have two different episodes where I launch a voice agent business live, but this is kind of a different beast altogether. I promise you'll love it. Oh,

and if you end up starting this agency or any agency built on top of high level, it would mean the world to me if you use my affiliate link in the comments below. You'll get 30 days free instead of the normal 14. Let's go talk to Danny. One of my barbers, I call it my therapist because I talk to him all every week, right? And just it's cheaper than therapy. And so I was going, I was like, hey, let me rebuild your website because it didn't look that good. And let me start doing some stuff on go high level. He's the number one barber in Huntington Beach, California. And so I felt like if I did this for him for free, he's in one of those buildings where there's all like these like like salon sullen suites. Yeah. 20 business owners in one room. And one room. And I don't that's that's my lead cycle right there.

And so like let me build you this website. You'd be my test dummy at the end of the day. I'll do this all for free. I build on the website. I build him this AI agent. And he was absolutely amazing. amazed by the AI agent because there's kind of two type of barbers. There's one barber where he's absolutely busy and he can't take any, like any phone calls because he's just constantly booked. And there's another barber who is just not that booked. Yeah, right? And so he's like nothing in between.

Yeah, exactly. And so he's the booked guy. And so he was, I was like, let me implement an AI agent because how many people are calling you and you just might miss an opportunity from just a scheduled link, right? And so we implemented an AI agent. agent so that whenever he doesn't answer instead of going to voicemail the agent picks up ask him all of these questions we we kind of fed him all of the business information you're saying that the voice agent call him he's in the middle of cutting he can't answer so a voice agent picks up correct and asks a bunch

of questions and fills out of form yeah like we just gave them all the information but if they want to schedule something then it would give them the direct link for them to book an appointment right away. I mean, he was getting bookings from that link just the day we turned it on. And so it gave him the freedom to know that like, hey, this works and I don't really have to stress about new clients. And like, I understand the time's money and stuff like that, but this helped a lot. So you made this voice agent and you said there was a scheduling link. Tell me how that worked specifically. If the person said, yeah, can I just like book a time with you? Would it text them that link or would it ask them questions and then fill out the form for them?

They would text in that link. We thought that was the easiest way. Most of them are tech savvy anyways in today's day and age. And it'll give them a link to then book them directly with their own booking system that they use. Okay. Is your agent telling them that this is like an AI voice agent or is it just kind of talking them as if it's a person? No, it's full person.

We use go high level and there's a couple that you could test out. We liked the girl version of it. I mean, unless you ask, I think it tells you that you're an agent, but just conversant. with it. It was really, really good. Are people asking? Do you know? No. I mean, so go high level gives you like the transcript of the agent. So they're they're asking for the booking link. They're asking when do you open? They're asking questions about the business. They probably don't know. Yeah. So if they did know, it wouldn't make a difference because they're getting their question answered and that's all they want. Exactly. Exactly. At this point, that's what everyone wants. Like give me the answer to the question. Yeah. I want to

wait on the phone for a human being of you know if i could it's an easy book now if it's the medical practice and stuff like that this whole different story we want them to talk to someone on the reps side or book or book a call with them right because now a lot of medical doing our practices are doing the membership route too yeah which is what we're going to be implementing and go high level as well as for subscriptions so so if this barber is cutting here are people calling like his personal cell phone number and if he doesn't pick up in like a certain amount of that it transfers to the voice agent or like logistically how does it work? Yeah.

So he has his own work number that we connected. So there's two ways. They could go right away if they call the voice agent picks up or and bring ring, ring instead of a voicemail, the voice agent will pick up. We decided to do the second option because in case he was at a launch or had some time to pick up, he would love to still pick up communicate with his customers if he can. So you already told me this in the beginning. I'm remembering now, but you just replaced his voicemail with the voice agent, period, right?

Exactly. Okay. Exactly. It's super easy. So if he's free, he wants to answer, he answers, and it's him. Do you have any metrics on like what type of call volume he's getting? Like how many voice agent conversations are happening on a daily or weekly basis for him? We're still figuring out the go high level side of it.

This was the free side that we had. So the metrics we do have are I would have to pull them up. but they're all good. I don't know if I'm doing ballpark numbers, he told me specifically because I ask him every week. He's like, this thing made me lazy to a point where I don't want to pick up. So most of the time,

he is just not picking up and letting it go. Good. Yeah. I mean, that's because he's seen that it's as good or better than him anyway. Correct. And he's trusting it. Yeah.

Keep watching Netflix with your wife. Like what. Yeah. And that's what I was saying. I was like that this gives you the option to leave your phone open at all times. Right. Like this is what AI is supposed to do is actually give us more time. And in most cases, it's not yet. It's still too early. Right. But it really seems like I keep coming back to voice agents by accident, right? Like voice agents are just such a good use case for AI right now that fits so many

businesses because there's 33 million small businesses and like the vast majority of them could use a voice agent. Yeah. And that's the whole theory of like the Yelp that I'm saying. Like this is that and Yelp back that Yelp moment. Yeah. Or like the Google Business Profile moment or like the Facebook ads moment or the the PPC, the paper click moment in Google ads when you know, you could buy clicks for two cents and those same clicks today are $2. Yeah.

These windows don't last forever. But in a way, they last a lot longer than we think, right? Like they're easy for a short window of time, easier. But then like today, people are still starting web design agencies and finding success. like they did in the 90s. Like, I've heard so many stories of people in the 90s that learned HTML that built websites for small businesses.

And it's like that was their first side hustle. Now they're a billionaire. Today people are still, they're not having to learn HTML, but they're still building websites for small businesses. You know, like in a sense, these opportunities last for a while.

And in another sense, they're only really, really good for a short amount of time. Yeah, correct. Now, you didn't charge him for this, right? Did you ever charge him after the fact or he's never paid? So,

I mean, I would get a haircut every week. And that's like now he gives me free haircuts. You know, he doesn't allow. I try and he doesn't allow me. And he's pretty expensive. It's like $50 a haircut per week. So ideally it's around $200.

But we have this was, I told them from the get go like, hey, I wanted to test this out for you because like this is your like, you're my lead magnet. Not only do you have 20 other businesses in here, but the medical guy, like he wasn't a haircut person. And he referred me because of. talking at a barber. Like that's a hack to me because like this is a talking advertisement. If you're doing good, right? If you really connect with them and you're, you know, you have a really good relationship with them. It's an easy

advertisement that's going on for free. Have you ever asked him now that he knows how much value you've added? What would you have paid me? Like play that kind of what if game. Had I been able to run this ball and show you how much convenience this would add to your life? What would this be worth to you? Yeah. I played that right. right at the get-go because we're cool like that and i was like hey what would you pay for something like this and he paid already a thousand dollars for like a bad website just recently and so creating a website that looks amazing and then having a kpi dashboard attached to it to now understand your business because he didn't go to school for business he went to school for barboreen

and cutting hair so this value adds i mean it's a tremendous value for him because now he really gets to pop up under the hood and figure out his business and figure out marketing, finger out SMS and stuff. So easily $2,500 to answer question and easily a $200 a month fee. Now, that's just him. I've asked a couple other people. It could go from as low as $1,000 to maybe as high as $5,000. I think it really depends on your client and how much they understand the value of this

and understanding what phase they're currently in. Like I would hate to go into a client that's like, there's this, they're a startup and they, you know, they have this passion. They want to do this, but they're all out of money. Like, I'm not going to, I'm not going to, I'll give them advice, you know, and I'll guide them. But I'm not going to try to charge them for their, you know, all of their money when they're first starting. And this is usually how I close my deals. I'll create a website for the client I'm already talking to on RepLIP, like a like a mockup before I even have their first meeting. like I am I am researching them I'm looking at their websites and I'm I'm asking Chad GBT breaking down their current website saying what what are the flaws in this if any and what can I do to help improve this current website I'll take that information create a replet mockup for them you don't have to publish it you could just show them right then and there with the link that they

use I think it lasts like 15 minutes and then like the amount of like you would like all that these guys have because they're used to you know. to one, people creating websites and taking a month or two for them going back and forth. And two, like, it just shows, like, how much you care for them. Like, you built this without asking for anything, just showing your potential. And they're like, man, this is amazing. It looks good. It's the whole theory of, like, Alex Hermose, like, if you give them good stuff, like,

they start thinking, well, damn, like, what is how, like, the paid stuff must be. Yeah, the paid stuff must be better. And oftentimes it's not, you know, but they have confirmation bias. So they're expecting it's like, oh, this is better. Yeah. Yeah. Like the first mock up, like that was, like, we made a couple of changes from then and there. But it wasn't major, drastically major than what we first did.

And so it's like, I think the theory of just like showing that you did the work without even asking goes a long way. Yeah. Because a lot of times people go into these quotes and they're like, they kind of, they do some research. And so their work is invisible. Right. So the person that they're selling to has no idea how much research they've done.

Maybe, luckily, you say a couple things that indicate that. But if you're actually doing work in a vibe coding app like Replit and showing them something, their confirmation bias kicks in and like, oh, dang, you really care about this. Oh, this is legit. And it's like the oldest sales trick in the book is assume the sale, right? And you're kind of doing that in a sense because you're saying, I've already, I've already built out half of this. So like when it comes time for me to actually send the invoice and get paid for this

and fulfill this, it's already halfway done. Right. So I'm increasing my likelihood of getting the sale, and I'm decreasing my amount of work after the sale because I've already done it. Correct. Yeah. And then the cherry on top is like what go high level

and just other KPI metrics that you could add on to help improve their business so that they could continue to grow and scale or even like the fear metric of like, dude, you're potentially losing this much revenue if you're not booking throughout these days. Or like I made a KPI that. dashboard from Replit just based off of what barbers and stuff would use. I mean, the thing that they created was stuff that I wouldn't have even thought of.

Like, you should like try booking during these specific days and send these specific emails out or text messages out. Or if you have a team of four, like figure out who is getting more of the reschedules and have like a workshop with that top. I was like, dude, these are all really good ideas that just generated from chat that you could implement in your business and understanding that or just kind of informing that to a client is like very helpful because that's all they're thinking of in business how do I go how do I continue to scale how do I you know how do I improve like those are the things like I mean don't try to reinvent the wheel I know a lot of people are here trying to create stuff on AI but instead of that like there's a time

in place for everything but figure out what people's current problems are and and go that route Because a lot of the time you're going to get paid faster and you're going to get more clients that way with and you're going to learn more. Like how do you continue to build and scale with current businesses? Like that's the beauty of it is. So I'm starting to run paid ads directly to my newsletter because right now it's where I'm seeing the most potential. Because here's the thing. Social platforms don't let you own anything. The algorithm changes and your reach disappears.

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30% off your first three months at Behive.com slash Chris. That's B-E-E-H-I-I-V dot com slash Chris. I'm like, trust me, I have my notebook with all these ideas. And I think I asked you this question the other day. I was like, man, can I sell my ideas? Because I don't, there's, there's so much of them. But at the of the day, like you focus on problem solving current problems in people's businesses. Yeah. And helping them identify them because oftentimes they don't even know what their problems are until you ask the right questions. What are the right questions? What are the questions you ask to get to the heart of their problems? It's kind of like having a conversation like this with my client at first. I'm not here to sell them anything. I'm just trying to understand what their

goals are first. And so kind of like the questions, I mean, I want to break down, what their, you know, ideally what their year would look like, what their overall goals are. Any idea of like marketing or newsletters or kind of, I mean, I ask everything. And I just have an hour conversation with them just kind of breaking down their current business. And I think just with the amount of knowledge that I've learned through the last 15 years through the e-commerce side and through the mergers and acquisition side and just all of it in the stock market and breaking down earnings reports, like you could really. understand a client just by having a simple one-hour conversation. Ideally, the more the more

intel you could get on your client, the better you could figure out directly what they need help with the most. And the reason why when family, if you're a, if you're a super busy barber, that's probably the number one thing you're going to try to do is you need to expand to other barbers, right? You need to have more people to kind of guide you or to help free up your time. And so that's kind of you build intel build report and figure and the main thing is build something that you could show them and reconnect with them in a week or two and then at that point once you reconnect with them the end of that is most likely going to be your sale and whether you're going to create a new website for them or or they like the website and they want to continue to work or they like the

idea of figuring out and know how to improve their business with KPIs and and and um, understanding all that stuff or even not understanding and wanting to, that's kind of your, your approach in. I do love the idea in this business that you can literally sell to the person that is selling to you, right? Like while they're cutting your hair, you could, it's a captive audience. Yeah, exactly. I love that.

Like if you approach a barber at close, he's probably not going to say no to one more customer, right? Now, how scalable is that? I don't know, you can make the argument. It's not very scalable. but at X dollars per month or $2,500 up front, it's worth the time. And I would have to think your close rate, if you're self-selecting a high-volume barber and you spending 30 to 60 minutes with them, your close rate will be in the double digits,

period. Is it 20%? Is it 80%? I don't know. But at that point, it's just a numbers game. There's 76,000 barbers. And I love this niche because there's usually a push-pull between the ticket size and the number of businesses or like the approachability of a business like dentists are great to sell to there's a lot

of dentists but it's really hard to get to the decision maker right barbers are cheap right it's a low ticket price so it's like they don't have a good reputation for selling agency services to them but there's a lot of them there's even more than than there are of dentists and it's a captive audience and like you can they're extremely approachable you can talk to them one on one you don't have to go through a decision maker right pizza shops there's like 200 thousand pizza shops convenience stores there's like 400,000 convenience stores. AI opens up all of these like single person solo businesses to agency services where it just it didn't make sense financially before AI, right? Like convenience store owner or a pizza shop owner is not going to pay 3500 bucks a month

to manage your Facebook ads. Most likely, right? Unless they're at scale, they have a few locations, etc. But with something like this, like voice agents, like even if we only leave it to voice agents. Yeah, that was all I was going to say. You have no time. Like I could have went directly with the voice agent as well and say, hey, like, I'm sure you're busy. And I tried calling and no one answered. And that's why I walked in the barbershop. Like, have you heard of a voice agent before? Right. And there you, right? And yes or no. And kind of like, man, the beautiful thing about a voice agent is once you set it up for one person, you could test it in front of them as well. And that's what I'm going to say. That's what I'm going to say.

That's what I've been doing. Pull your hand out from beneath the cape, right? Because he's cutting your hair. and you just call it and just have him talk to it. Correct. And he's done that. He's done that to me in front of other salons and stuff. Like the people next time he's like, hey, come here. Like, I want you to meet Danny. He calls the number.

He's like, talk to it. And next thing you know, I get a transcript of a whole AI voice. Yeah, yeah. They're like, is he cute or not? And they're asking now these crazy questions. So it's like, but I mean, like once you show like, Once you have that, and that's why it was so important for me to have him as my test dummy, because I knew the value of having a finished product and showcasing that and seeing how well

other people could react on just a nice website, something that really works. You could, you know, your SMS marketing on it. You have newsletters. You have reactivation tool. The whole level, right? And most importantly, like if you have an AI agent and you can call them and showcase the work and they're like asking all these questions about the business and they actually know about it. They're like, like sign me up.

Like say, let me create it for you and you tested yourself. And then if they like it after that, then you could close the deal. You're going to have more success creating it first and doesn't take that much time. If it's a good lead, you should do this. You're going to have more success creating the deal and showcasing that closing the deal after you, you show them everything that you created in my opinion. I mean, you could even take it so far. Like, let's say you walk into a barbershop cold and you're getting some good reception from him.

You heard about voice agents and like he doesn't even know you're selling to him yet, right? Yeah. Let me show you this. But before you pull out, you pull out your phone, you open up high level on your phone and you go to the settings for the voice agent and you change out the name of the business to his business name. Right in before you call. And you call it's like, hey, this is, he's like, what? That's me. And it's like, could you imagine that?

Yeah. that's good like yeah you could easily set that up if you know you're gonna go showcase or you show them like and they're like wow yeah and that's barber salons nails massage like all of those type of industries like that you're gonna schedule appointments and they're asking and they're calling tackle that and i've done this myself it's literally that easy as going in the voice agent and changing the name of the business and then click save and then it updates automatically yeah and you Usually, I don't know. I mean, I think we just put in their website and have, I think agent will extract all

of the information. All the FAQs, the opening hours, et cetera. So even better, if you put the name and their website, you should, like, if they're going further deep in the conversation asking these questions, it's even better. Yeah. Are you able to share your screen and show what his dashboard looks like, this Barbers? Let me see. For those listening or watching, KPI stands for key performance.

performance indicators. And for years, it was, you know, relegated to Fortune 500 companies, big budget companies, like basically what goals or what metrics are we tracking to know that we're being successful or not. And now with AI, like, barbers can know what KPI's mean. Barbers can have KPIs, whereas that was never, that was never realistic for common local businesses. I'm curious what his KPIs are. Like, is it new appointments? Is it, you know, revenue? Is it This is our test time account, so I haven't worked on this. My partner does. Another thing I was going to say, guys, like, I couldn't have done this without having a good partner on my team as well.

I picked a partner who is good at coding just because, like, Replit can have difficulties kind of going through that finish line of stuff. And so having a partner where I'm just all sales, all vision, ideas, giving her the stuff that needs to be fixed, it really helps out in a long. long run. So your business partner is doing the kind of the integrations and stuff and you're focusing on the sales? Correct. So this was the missed call section. We created this on the 28th and we have 125 miscall. I don't think it was right away when they started. Yeah, we didn't implement it right away. We just created this number. The 28th of December. I think it was November. Yeah, November. We should go back a little bit. 125 missed calls. Yeah. And you could see. I mean, there are. even today they're coming in and so a lot of people and you you'll i think you get the transcripts of

these i don't know if they'll show them here but throughout especially holiday season they're coming in and he was just letting them ride and they were getting booked he would show i mean he would say we're getting booked he would pair them with the number and i call these fmc's formally missed calls these are no longer missed calls right exactly we use this with the go high level account that we had from you so we took advantage of it and just kind of went from there and just use it as a test i mean and now we have our another go high level and so we kind of this is my showcase to clients still you know yeah beautiful so he's gotten you more uh barbershop customers then yeah so it's to a point where we were like we had a we had a pause and we took like uh like two weeks just to kind

of dedicate go high level and what what everything that we can learn from go high level so now Now we have probably, I would say, four or five calls the remaining of the week from Barbers and someone related to him that introduced us. From one free customer. From one free customer. I haven't spent anything on ads. I haven't spent anything on sponsorships or anything like that. This is just from one free customer.

I just keep hearing this over and over. Like to get your first agency customer, start with your circle, your sphere of influence. And do it for free, right? And if it, if it's not magical, if it doesn't work, then you might not get referrals, which means your product isn't that good anyway, right? You got to revisit the drawing board, which is okay, because you either win or you learn, right? But if it is magical, if it is good, then either you get them to pay you for more stuff or you get them to refer you.

Yeah, exactly. And everyone has, like, their own barber or their own, you know, massage person or salon or nail it, you know? So it's like, yeah. start with that even if it's a family member like figure out how long guy oil change guy exactly yeah now I'm doing um I'm doing home inspections for one of them I got a meeting today with a home inspection and their website and their GHL a drone washing commercial company washing drones and all that stuff a remodeling company in the real estate so like again all different industries all need

the same thing so it shouldn't be that hard to kind of niche down and and figure out the best, the best industry. But they're definitely out there. What would you have done differently, if anything, about starting this business? Start faster. I think the idea that you need to learn every single thing before you start is absurd. Like, get in there, get your hands dirty, teach yourself, teach yourself everything you can and be dedicated to helping people, right?

I mean, that's the end goal is like as more people you help, the more that much. money will come. It's a law of abundance. How does your pricing look today versus your first customer? Like, what do you think you're going to charge these next few customers, both upfront and ongoing? I think we're still in the beginning phases of things. And I think we could kind of customize per client. But I would say anywhere from 2,500 to 5,000, just because I know as time goes on, there's going to be more tools or easier tools or easier access clients or people are coming in. I mean, there's competition. That's what it is, supply and demand, right? And so, I know that and I think I think working well and fast is probably my goal and I think we're going to

up the monthly to two to 500 depending on what all they need I think that's a good range I mean if you have 20 clients you know my goal is just a passive income for this and to kind of use this money for bigger projects with apps and developments and businesses through AI still but my like I said I have a book of ideas and I think all of them need money and dedication. And so this is kind of my focus for that. Beautiful. Danny, where can people find you? Danny Proper Trends at gmail.com.

If anyone wants to connect, I'm a wealth of knowledge. So feel free to reach out. Beautiful. Okay, this episode was a little different. If you're watching on YouTube, you'll notice that other people were watching as I interviewed Danny. I came across Danny in my paid community, TK owners. He's a member of it.

And he used some of the tools that he learned. from TK owners to build this business. But I had him present this interview to my Playmakers community, which is a group of people building AI automation agencies, AI voice agent agencies, et cetera. So if you're interested in either one, check out PlaymakersAI.com or TKowners.com. Thanks for hanging out on the Kerner office.