The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - How to Monetize Any Game of Skill ft. Connor Ep. #93

Episode Date: November 18, 2024

I sat down with Connor Gross (https://x.com/c_gro), for Part 2 of our discussion on creative business ideas. If you haven't listened to Part 1 (Episode #90), go check it out to get the full context!In... this episode, we talk about a "hole in one" challenge business in New Zealand that makes use of a lakeside setup to bring in around $650,000 in annual revenue. We also talk about how games of skill can be turned into sustainable business models, including franchise opportunities. Lastly, we came up with an idea for a build-your-own record player kit for kids, something that could be the next big thing, like an Easy-Bake Oven for vinyl lovers. Check out Connor’s free newsletter! https://www.bizbrainstorms.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Innovative Business Ideas in Skill Games02:47 The Viability of Skill-Based Gambling06:09 Franchising Opportunities in Skill Games08:58 The Nostalgia of Record Players11:51 Creating Engaging Experiences for Kids14:45 The Future of Physical Products in a Digital Age

Transcript
Discussion (0)
Starting point is 00:00:00 That could be money. Like, that could be a really good business. First of all, this should be everywhere. Like, to me, this is a no-brainer. Anywhere where games of skill are legal, this would crush. And I also think this basically takes the Dave and Busters of the world. And... Dude, this could be a thing.
Starting point is 00:00:16 Like, this could really be a thing. You want to build the easy bake oven of record players. The other best part about this, too, is... Welcome to the Kerner Office. This is part two of the episode I had one week ago today with my friend Connor Gross. You're going to love it. We talked ideas. We talked about monetizing games of skill.
Starting point is 00:00:35 And we talked about a pretty brilliant record player idea. I know, I know. Just hear us out. Please share with a friend. Enjoy. We'll see you next time. Did you see my tweet about the whole in one challenge business? I saw,
Starting point is 00:00:46 yes, definitely saw the headline. You tweeted it during politics season and I think I got lost somewhere else. Dude, this went so viral. Like 12, 13 million views across platforms. Really? Yeah. It's this random lake called Lake Topo or Tower. in New Zealand that has this little kiosk right alongside the roads.
Starting point is 00:01:06 You got kind of a busy highway and then like 30 feet and then a lake. And within that 30 feet, there's like six golf teas and a little wooden kiosk with an iPad. And they have 111 yards out. They have a floating golf tee on a platform. And it's about a dollar per ball. And you just, you try to make a hole in one 111 yards out, par three. And statistically speaking, amateur golfers have a one in 12. 5,000 chance of making it.
Starting point is 00:01:34 Okay. And like, that's an amateur golfer. So like a kid or a casual golfer, maybe one in 20,000. And then it's like kind of weird. It's like on the water. So maybe it's moving a little bit. Anyway, they have a whole and one on average once every two weeks. Two weeks?
Starting point is 00:01:50 Yeah, once every two weeks consistently. Interesting. And so that's 240 grand a year in prize money paid out, 260 grand. And I'm betting that they do about the same in profit. What's the prize money when you get it in? 10 grand, sorry. So 10 grand. And so if there's, if it's a 100, if it's a 1 in 12,000 shot and we're assuming that those
Starting point is 00:02:12 odds scale up, their margins are 2,000, right? Roughly. Wait, what do you mean on what? Sorry, did you say that to hit it in, it's a 1 and 12,000 odds? Mm-hmm. If you're an amateur golfer. If you're a pro, it's like 1 in 3,000. but is amateur is not like an off the street golfer that's like someone who like golfs regular
Starting point is 00:02:35 right okay so which i'm sure there are people that try this that golf regularly but i would think most people are like the top golf crowd so i think i think that's the question right like it's it's realistically probably then what one in 25 000 that's i said one and 20 like in my video that's what i guesstimated okay which at that number then it's like 650 grand a year top line 260 of that It's cool. Prize money. So now you're at 400. You pay one employee.
Starting point is 00:03:04 Like, they're probably doing two, three hundred a year. Not bad. Not bad. So, first of all, this should be everywhere. Like, to me, this is a no-brainer. Like, it probably costs $5 million to open a top golf versus what does this cost? 50 grand, 10 grand, $5,000? Not much at all.
Starting point is 00:03:19 You don't have to buy a lake. You don't have to buy land. You could lease this cheaply. I think this should be everywhere. I'm curious if I'm even going in the wrong direction here. What is the legality of this? because the first thing that comes to mind is like, damn, everything. Gambling.
Starting point is 00:03:35 This week alone, I bet on the election in Robin Hood. Same. I had it too, right on Robin Hood. It was the easiest bet ever. Oh, my God. I was like, the free money. But everything is getting gamplified, you know, like gamified and able to win. And I know one of my buddies, he got into a business a couple years ago.
Starting point is 00:03:55 It's technically, like the legal term is called like, games of skill or something like that yeah we're just going to say that so you know about this yeah so there's games a chance games of skill games a chance slots blackjack whatever games of skill supposedly means that there is technically someone out there who could never miss on this on this golf thing right in games of skill are legal in the state of pennsylvania which is i think where he was doing this thing before so i would say anywhere where games of skill are legal this would crush. And I also think this basically takes the Dave and Busters of the world and turns them into like adult friendly casinos, right? Like you're taking what was Vegas, which is I'm going to sit down.
Starting point is 00:04:44 I'm going to chain smoke a pack of cigarettes. I'm going to order 10 Diet Coke and I'm going to try to blow $1,000 on blackjack and hope that I make it big. And you're saying, no, let's take people who want to gamble money and want the, you know, the feedback loop of that. But, put it into areas where there's actually more entertainment that isn't just the dopamine of winning chips, right? And so I think the example that comes to mind for me too here is like fair games or like down on the Jersey shore, like you walk along a boardwalk and like you can eat a trip toss the ball on the thing. You wouldn't like a stuffed animal or whatever. But like essentially harder versions of that and figure out what the odds look like and then give yourself a house edge
Starting point is 00:05:26 every time. You just use math. Yes. Right. And that's what one of the commenters said. He's like, this is stupid because what if you get someone with a hot hand and you go bankrupt? And I'm like, that's statistically impossible. It's literally impossible. You know, like it's just, it is. Like there's a reason they have one every two weeks for 30 years straight now because that's how statistics works. You know?
Starting point is 00:05:50 I googled it while you were talking about games of skill. And it looks like in the four biggest states, Texas, California, Florida, New York, it's legal. and then in like in some of the really small states it's not and then I think everywhere else it mostly is but couldn't you just frame this like even at top golf like I went to top golf with my kid and you know I paid 60 bucks for an hour and if you give if I give capital one my email address and I'm entered for a chance like if if I get it in one of the holes which it was like an easy hole to get like my kid did it and I give capital one my email then I have a chance to win X Y or Z like what is the difference?
Starting point is 00:06:25 100% right. No, no, I completely agree with you. I also think like this is where you can, you want to talk about like the NIL side of things. How many athletes can you get that basically like turn into dude perfect where it's like if I can hit this full court shot with baseball bat, I'm going to win $5,000 and everyone goes out. So like I think the thing, I love this idea.
Starting point is 00:06:46 I think the only downside I can see to it is you need to have a space if you want to make multiple versions of this, right? And what you're saying off the highway, 40 yards, whatever, Like that's money. That is perfect every time. I think I wonder if that is the best use of it. Or can you find versions that can go off of the casino model, which are still fun and entertaining and feel sportlike, but take up less space. Dude, I'm just so distracted because you said something that triggered me.
Starting point is 00:07:15 And it's like you said off the highway. Like you said something that I said. But then I thought about it in a different way when you said it. And it's like you said off the highway, right? there it's money like picture all the interstates in america you know i 75 i 15 whatever how many times do they go by a big lake or a body of water that's privately owned how many of those have billboards like billboards i've purchased billboards of rented billboards on the highway it's not as expensive as you think it's like four to seven hundred dollars a month oftentimes month a month and the
Starting point is 00:07:48 vinyl banner is included in the price okay so you could put one of these platforms in a lake you could lease that tiny slice of land and the tiny slice of lake from someone who probably hasn't even seen the property in years. So he's not going to charge you hardly anything. Put up some billboards. You put a little shed or a kiosk. These freeways, interstates get 30 to 200,000 cars per day. That's the whole marketing plan. That's the whole business. People are primed with a couple billboards like Buckees, right? Like they're primed for miles. And then it's like, boom, right here, arrow pointing down, that could be money. Like that could be a really good business.
Starting point is 00:08:26 No, I like that a lot. I feel like can you franchise it? Would that be my next question? I think so. We have the exact game, the exact system. It's called Money Golf, whatever it looks like. We'll do the full dev. We get a maybe we split it 50-50 the cost.
Starting point is 00:08:44 You manage everything. That way they have skin in the game. And now your next problem becomes, can we find cheap land in areas with high drive by traffic? I like that. Yeah, big franchise opportunity in the games of skill category. Well, dude, I wrote about this in my newsletter yesterday, but you could do this business as a service.
Starting point is 00:09:04 You could go into a neighborhood, like an HOA. In Texas, every neighborhood has a big lake or a big pond or dozens of them. And you could literally, this sounds ridiculous, but the analogy I use in my newsletter is, you know, Phil Knight was using a waffle iron to make his first. shoes he was selling out of the back of his pinto so who cares you could they have on amazon like 10 by 10 floating platforms you can go buy for 150 bucks anchor that sucker down put a fake green down and you could do this as a service and just charge your percentage of revenue you could just charge up front once
Starting point is 00:09:37 you could maintain it for a monthly fee like it could be a self-serve kiosk right like put a little vending machine up it dispenses the balls those already exist swipe your card there's a sensor in the hole you could buy that from Amazon. When sensor is triggered, then that guy gets paid. It doesn't have to be 10 grand. It could be $100. It could be $50. It could be an Amazon gift card.
Starting point is 00:09:58 It could be a draw that pulls people to a neighborhood to anything. You could do as a certain. I like it. Yeah. I feel like golf is an obvious example. Are there other styles to this that are as accessible or interesting? Like, yeah, my mind and my mind. immediately jump to a hunting or like out of that shooting range that wouldn't fly dude no dude no like this is
Starting point is 00:10:24 so SaaS statistics as a service okay you roll up into a neighborhood people play basketball at this court all the time and you say hey i've got a thousand bucks to anyone that could make five three-pointers in a row oh i can do that i can do that and you just you just use math you just use statistics that's it okay the average guy off the street how likely is he to make a three-pointer say 20 percent Twice in a row, it's going to be 5%. Three times in a row, it's going to be 1%. Right. So five in a row, it's going to be 0.05% of making it or whatever it is.
Starting point is 00:10:58 You got to pay, it's $5 to play. It's like a carnival game. It's 100% a carnival game. The other best part about this too is you're combining two things that guarantee virality. It's sports challenges meets big money prizes every time it works. Meets pride meets like ego. I was going to say the famous quote, I don't think it's, I don't think it's a puppet quote. Somebody, somebody had it, which is like the lottery is a tax on the stupid or something like that.
Starting point is 00:11:30 It's like, I wouldn't consider this is a tax on these stupid necessarily, right? Like it's, it's gambling. I'm like, you think you can do it, whatever, but like definitely more of a tax on the copy or tax on the ego. But it's great because like they don't have to win. They're having fun. Right. Exactly. Like they're, they would pay money to go play golf anyway.
Starting point is 00:11:48 Exactly, right. Yeah, the activity, right? This is, if you take out the money that you can make from blackjack, slots, whatever, people would hate it. Like, you're sitting there pulling a lever. You're dealing cards and, like, maybe you get the rush of winning. But like, if the chips aren't real, eh, kind of boring. Like, any past time. Yeah.
Starting point is 00:12:08 Poker's fun because it's just an excuse to catch up with people. But like, this already doesn't have money associated with it. And now you're adding money. So, like, it makes it way more fun. Yeah. I think that the trick would be finding the challenges that sound really easy on the surface but are statistically very hard. It's better fair games. All I'm thinking about is like throwing a ball and trying to knock three blocks off a shelf or like tossing a ring over a bottle.
Starting point is 00:12:39 Like stuff where I'm like, ah, with a bucket of rings, I can probably get one. But yeah, I agree. And the hard part would like with my rolling up in a neighborhood example. you need volume. Like that's also how statistics works. You're going to roll up in a neighborhood charge $5 to five people and then pay out $100 because one guy happens to win. That doesn't work. Where's your YouTube video that you made about this again? Where like where was that? It was a short. It was like four or five days ago. Oh no, no. I'm sorry. I mean like was this in Texas. Was this in Dallas? Oh, like the original company doing this. It's in New Zealand. Oh, New Zealand. See, so I would figure out what
Starting point is 00:13:16 their traffic with like and how they're making it popular. And like, I, like, DFW suburbs, like, people make money off axe throwing. So you can probably probably make more money off this. Dude, like when I started writing about this every now and then, you know, I talk about a lot of ideas. It's like, I kind of want to run outside and try this right now myself. Because it's so, it's just so good. You can do, I'm jealous that living in DFW like that area, you can do the more physical stuff. I have the same thoughts all the time with service businesses in particular. And then I flip my camera around here. You just see Manhattan sky rises all behind me. I'm like, uh, probably like, but that's, it's not like you have less opportunity in Manhattan.
Starting point is 00:13:57 No, no, no, no, no, no, you definitely have more. But like the issue is, and maybe this is an ego thing, too. Like, I don't want to get out on the street in front of my apartment with all the guys in his bar department selling stuff alongside the street. And they'd be like, hey, who wants to buy my knickknacks? And then my girlfriend walks out. She's like, this is what you do all day. And it's like, I'm, there's a misunderstanding. Dude, funny story about that. So I, did you ever see my post about the guy in New York,
Starting point is 00:14:23 Roth Times Square that has the 360 photo? Yeah. So I recycled that. I made a reel about it for the first time like a month ago. And I recycled it on Twitter. And the real did like a million views or something. And the guy in the video, someone sent it to him and he DM me. And I didn't see it.
Starting point is 00:14:40 I don't, I don't check my DMs. And then he found my phone number. and he called me and he texted me and he's like bro i got to talk to you like you got to take that down you got to take that down i'm like what so i i called them back we spoke on the phone and it had been like a year and a half since i had seen him and there was no communication sent so i'm sure he woke up to all these dms and like that probably wasn't fun all right if you were watching this clip right now you are watching this on youtube and if you are a fan of podcasts please check on my podcast while you're at it because sometimes I have podcasts that aren't on YouTube and sometimes I have
Starting point is 00:15:12 YouTube that aren't on podcasts. So check out the Kerner office on any podcast platform or you can go to tkotod.com. Also my newsletter will throw that in there. There are no ads. It's weekly. It's different content than my podcast and YouTube newsletter. com. You'll see the link and we'll see you there.
Starting point is 00:15:28 He's like, dude, you got to take that out. I'm like, why? Like I literally, everything I said is factual. I asked you if I could post it. Like you loved it. It went viral a year ago. You loved it. He's like, well, because I don't want people to know I make $2,000.
Starting point is 00:15:39 a day because then like people I'm not actually the owner which I think is a lie and he he was just nervous like he just didn't know what to do and and so then he went back like he completely did a 180 on the phone he's like actually just tag me just tag me I'm like yeah I don't mind tagging you I don't care I didn't know you were on Instagram and so I tagged him and then like it kept going viral and then he DM me again he's like I changed my mind man take it down like I don't like it I'm like dude You stop. Anyway, I wonder if he's afraid that like five other people are going to show up with the same thing as same in Times Square tomorrow. Maybe.
Starting point is 00:16:16 I did get a DM from a guy that started it in Puerto Rico based on my tweet and he's like, I just made $1,000 today. That's pretty cool. I still get messages. Shout out if people are listening to this and they're one of the people messaging me. I still get messages on the daily about the Botox idea that we had talked about a couple months ago. And to anyone who's listening to this that is still messaging, doing about it. I kind of sort of put you guys all in a group chat because like I realize that I don't have the time to do more shit right now and you guys should all still do it, but it can't be me.
Starting point is 00:16:49 So. Okay. That's good enough. All right. And we have your info in the show notes. Here's an idea for you. I'm going to put you on the spot. So record players. You see my tweet about that? Nope. Okay. So I have a record player. It was sitting right behind me, but it's in the kitchen now. And I never listened to it. I've had it for 10 years. I have some records. But, but. But for whatever reason, a couple weeks ago, I pull out a record, emo record, 2003. I start playing it. My kids just like come here in the office. Like, what is that?
Starting point is 00:17:17 I'm like, oh, it's a record player. How's it work? I'm like, let me show you. Pull up a YouTube video. He's like, what? It's like there's notches and grooves. It's freaking cool. It's quite amazing that we invented this thing.
Starting point is 00:17:28 First of all, we invented the technology for a record player like in the 1800s or 1700s. But there was no way to play the music until the 1900s. That's crazy. Like, yeah, like this dude put a bunch of charcoal on a piece of paper and then like blasted sound at it and like noticed a correlation between the waves and the sound. And so like that was the big unlock. But he had no way of actually playing that back for like another 200 years. Right. Crazy.
Starting point is 00:17:58 And so one kid came in and he's like, oh, can we listen? And like this is music that I play on Spotify all the time. Same songs. And like some of them like some of them don't. but on the record player, they're like, and they never left my office. And I was like, oh, my kids want to hang out with me. And then another kid comes in. How does this work?
Starting point is 00:18:16 I'm like, show them the same YouTube video. The other kid, and like, all four kids are enamored by this record player. And it was like, light bulb, there's something special here. Like, there's something special about music that you can see, that you can feel that's not just on Spotify. And I realize, like, this is, you know, this is no respecter of age or gender. generation. What is the opportunity here? Do you have, and I went to Amazon. I'm like record player for kids. And there's like a fake record player for two year olds to like bang on and put in their mouths as they're teething. And that's it. There's got to be something there, right?
Starting point is 00:18:53 Do you think that the opportunity is record players or the nostalgia and like technology because I think any of the above? I think it feels like the latter more. And I feel like even like I remember growing up being a kid and my dad would take me to the Thomas Edison Museum in Jersey, whatever. And like we had to see like all these cool inventions and like Alexander Graham Bell, like the first telephone stuff. And that was really cool to me as a kid. And I think like if you're a curious individual and you like the building and the STEM and like how things work, that's the cool part. Right. Like if you, I wonder what the interest level would be if you never played the YouTube video. You're like, oh, it's just a box that plays music and I'm busy and I'm doing my thing. Would they have stuck around?
Starting point is 00:19:35 No, maybe not. But I think they start. around because you're like, I'm going to show you how this thing works. And I'm going to walk. I think they were interested irrespective of the YouTube video. Okay. Because like once I saw they were really curious and interested, then I showed it to them. But like, so they're just watching it spin and the needle and like and they're not like, you're not like three year old, eight, 10, 12, 14, you know.
Starting point is 00:19:56 So, hmm, I don't know because I'm thinking to like I've seen stuff before that, like there are lights. I think you can buy them on like T-Mu or something like that. Definitely a Chinese product where the lights change based on the music. And this is going back to your point on visualizing things, the lights will change based on the music. There are other ones where it's like little water fountains shoot up based on like the bass and the tempo and the beat and all of that. So I think to visualize it would be super cool. I also wonder like that would be my first response is like,
Starting point is 00:20:34 selling visualized sounds or something like that. My second response would be probably a subscription box company of nostalgic goods that you could introduce your kids to. And that would probably be the second thing. I don't know. I also think that like just like the kits, like I mean, I'm bringing this back to my own childhood. Like I just like to build stuff, whether it was like a pinewood derby cars or like a kit on like connecting, you know, connecting two light bulbs together.
Starting point is 00:21:04 to figure out how that all works. And I feel like, I don't know if that happens as much with the iPad era. Like you've got it said you wouldn't know. Okay, you just gave me the idea. Okay. Because I really, I didn't have like a, I didn't have a period on this thought. I don't know if it's nostalgia because I don't even know if my kids knew that it was an old thing. You know, they just thought it was cool, you know?
Starting point is 00:21:27 And so I do know that there's very few moving parts in a record player. And so what if, let me back up. did you know that record player sales, record vinyl sales have they bottomed out in 1987, the year I was born because the CDs were becoming more popular. And tapes were becoming more popular to replace them. They bottomed out in 87. And they've been climbing ever since.
Starting point is 00:21:52 Interesting. Yeah. Because they're in volume, do you know? I don't know about that. I could be wrong. I don't know if they've been climbing ever since 87, but they've been climbing for like a decade plus now sales going up every single year. And so there's there's something there.
Starting point is 00:22:10 And I was talking to someone else about it. And like Polaroid cameras are making a comeback. Like the pendulum is swinging, right? We want something we can hold and touch and feel. And it's interesting because it's like, is the pendulum ever going to swing back to where it's like, I just want digital now? I don't know.
Starting point is 00:22:26 I kind of don't think it will. Like it's not like digital will slow down. But this completely contradicts. all the NFT stuff, but like I think physical and in person is going to be seen as an incredibly high status. And I'm thinking about like, I've been thinking about content a lot, like kind of has a regimen before we press report here. And this is going to sidetrack the conversation slightly, but I think people will find it interesting. And even this podcast, right, in an age where anyone can have a podcast and jump on the mic and send a Zoom, like this is easy and successful.
Starting point is 00:22:58 Now, if we were in a room and we took the time and energy to set up proper cameras and get good lighting, whatever, it becomes incredibly more interesting. The same exact conversation, but just seeing us both in the same screen and the same space. 100%. And I also think like this goes to a social media strategy in an age where it's never been easy to conduct AI generated text and soon to be the, I know it's kind of already here, but like soon to be AI generated video, having in person. photos of people doing things like just you walking around like like vlogging even if that's what it is whatever it gets to be really really valuable versus just the home office set up and the you know clawed and perplexity to support on the text and research side so yeah I know that's not what we're going at from like a product standpoint but I do think that in person and physical will be seen
Starting point is 00:23:54 as higher status the polar boys people love even like every wedding I'm going to now people buy like 10 disposable cameras and like just hand them out to guests all the time. So I do think that's going to be really valuable. Dude, okay, first of all, yes, 100% agree. Reminds me of a framework I have. And every time I remember a framework on a podcast, I try to say the word framework because I'm using AI to pull out all my transcripts. And every time I say framework, put it in a spreadsheet because I want a record of them all. But it's like the harder way is usually the better way. And it's like, yeah, you could think of all kinds of exceptions. That's why I say usually but it's like the harder way is usually the better way.
Starting point is 00:24:31 I think of this podcast. It's talking head super easy. You hit record. I hit record. Pull out a mic. Anyone can do it. And the ceiling for podcast episodes like these on YouTube is very low, right? You go look at my first million.
Starting point is 00:24:47 They've got 600,000 subscribers and their average video gets 30,000 views, 5%. Me, I have 60,000 subscribers. The average video gets 3,000 views, 5%. You go look at Cody Sanchez's other. people that do out and about, and I don't know a better word for them, where they're out there, like on a garbage truck and it takes eight hours and you have a film crew. It costs four grand to edit it. And it's hard and it gets hot outside. It rains. Those videos get millions of views, even though it's a video about a garbage truck business. Yeah. Because it's harder. It's so it's
Starting point is 00:25:16 better. So totally on board. And I was even thinking about this too because I was like, damn, it would be so much fun. Like my, I think my ultimate dream goal would be some form of podcast series where it's almost like Anthony Bourdain, parts are known for local businesses. And it's like almost like Marcus Limonis the profit, but like maybe traveling around a little bit more action based. I think the, I agree 100% with your comment harder is better. Like you have to learn how to act. You have to learn how to look natural on camera.
Starting point is 00:25:45 I bet like, you know, for as much criticism as like politicians get or people who are on like these reality TV shows get like harm. And so like it's hard to look normal. It's hard to like think of something clever to say. you're on the spot. And it's the same way that like people think that standup comedy looks easy until you're on stage. And so I agree with that entirely when you want to think to the next level inverse of that framework. Right. It's like to be good. So to be good, do the hard thing to get started to do the easy thing. Yeah. Because like the reality is it's accessible. Right.
Starting point is 00:26:16 Like like we're both here saying, hey, in person podcasts are better. They're better to consume. I just watched a 45 minute video of Chris Williamson and Mike Izriotti working out in a gym in Austin. And they're basically discussing just they're having a conversation. I was like, damn, I kind of feel like I'm just like a fly on the wall in this gym right now. But it's cool. It's really cool. And that's also hard to film a podcast when you're out at a gym. I'm thinking about it.
Starting point is 00:26:45 This way, though, too, on the status side, in person stuff, physical consumer stuff is seeing, as high status online, probably low status in person to a degree. Like, if I see a girl vlogging and, like, taking an excessive amount of photos in person, I'm like, that sucks. That seems really annoying. Whereas if they're, you know, very discreet about it. They do it behind closed doors, whatever. Like, still seen as high status in person, maybe, like, not as distributable online.
Starting point is 00:27:18 Yeah, I don't know. That's a random tangent, but it's interesting to see how it's going. So one funny side note, and then I got to actually get to the idea of the record player, because I think I have a good one based on your feedback. You watch the office. Yes. Two of like the best, funniest throwaway moments or lines came from Aaron, the redhead that was dating Andy. Right?
Starting point is 00:27:39 So she gets the, you said disposable camera. She gets, she takes all the pictures and she throws them away. She's like, I still don't understand how this works. It's disposable. So good. Right. Maybe my all-time favorite non-Michael Scott quote was when Aaron was talking about previous jobs. And she's like, yeah.
Starting point is 00:27:58 I mean, I used to work at the Express Taco Bell, but then they upgraded to a full-service Taco Bell. And I just couldn't keep up. It's just so good. So good. That's good. So that's my funny anecdote. Now, back to the idea. Okay, record players for kids.
Starting point is 00:28:12 Here's what I think it should be. So record players have very few moving parts. And they're very cool. And sample size of four kids, put that aside. I guarantee you that this is not just a Kerner family aberration, that kids think record players are cool. They move, they have grooves, they play music. How does this play music?
Starting point is 00:28:30 It's just a needle on a thing. How is that possible? Okay. I think there's a world where you could find a very simple, cheap record player in China. Someone's already making it. And you could reverse engineer it. Maybe it's as like grunt workish as ordering them in bulk, taking them apart and then repackaging them in like a package for kids.
Starting point is 00:28:53 And then it's like build your own record player. And it's literally like a few screws, you know, cheap disposable screws. It all comes in one package. They build it themselves. So they own it. And then they plug it in. And it's awesome. And they love it.
Starting point is 00:29:07 But here's the moneymaker. All right. License it with Disney. Maybe. Yes. But not where I'm going with it. The money maker is they buy the records. from you. Like there are a certain size. Like they want Taylor Swift. It comes from you. Like there's
Starting point is 00:29:23 something about it to where it has to be like they have to buy specific records that can only come from you for the recurring revenue. So I can I can put a title to this segment if you want. You want to build the easy bake oven of record players. Oh, there it is. There's the hook. There it is. That's it. That's it. Easy bake oven for record players. Record sales are 2.17. billion dollar market kids love them vinyl enthusiasts are coming back i think doing that and then combining any form of licensing rights that you can with like you know i don't know your kids but like you know you get else off and frozen on one of those records and that is a slam dunk dude oh that is so good like they're going to listen to it because they built it they're going to
Starting point is 00:30:12 listen to it because it's cool and even if they didn't build it's cool and then they're going to want to buy records for it because it's cool in four different ways. And then they're going to have to buy them from you. Yep. This could be a thing. Like this could really be. I'm not going to lie. I didn't love the idea until we got to that final element.
Starting point is 00:30:29 Record players for kids specifically. I'm wondering how much, how valid this is beyond your family. But like, based on what you're talking about it, I like it a lot. Yeah. Oh, man.
Starting point is 00:30:41 This is good. This is a good podcast. This is what I like where it's like, you just kind of you start with like here's a thought and then you end with something really cool to recap we got easy bake oven of record players we've got colon one golf good pod yes it's good man thank you for coming on all right should i have connor on again please let me know yes or no i think yes in fact even if you say no it's probably going to be yes because i love connor and he's got really good ideas thanks for listening to the kener office please share with a friend we'll see you next time

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