The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - How to Monetize Facebook Groups Without Owning One. HoldCo Bros discuss! Ep. #98

Episode Date: November 29, 2024

Facebook Group Lead Generation Tool: https://groupboss.io/?ref=TkopodHoldCo Bros are back! Nik and I are talking about three fun business ideas today, but this is just Part 1 - stay tuned for Part 2 next week. First up, we talk about custom concerts: turning live music venues into unique experiences by letting fans bid on song requests, almost like a live auction. Then we talk about AI-powered local newsletter idea = using AI to create super-targeted newsletters that help generate local leads. Finally, we get into Facebook groups as a way to get leads.Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights00:30 Live Music Idea14:50 Local Newsletter Idea18:11 Monetizing Newsletters and Facebook Groups21:04 Facebook Groups for Lead Generation

Mortgage leads are super expensive, hundreds of dollars. There are thousands of real estate investing Facebook groups. Thousands. You can get them for 10, 20, 30 cents. And you're just middlemen. And you only start buying them once you've already sold them to someone. If you're not a mortgage broker and listening to this, which I would imagine is 99.4% of you, here's exactly how you could make money with this.

Last week I went to what is now my favorite city in the world, which is called Nashville, Tennessee. Really? I love Nashville. I'm all in on Nashville. All right. And I'm leading into this because it gave me some business ideas, some inspo, right? It gave me this shirt. I walk into this hipster shop and I see this shirt and it had to be mine.

Have you spent any time in Nashville? I've never. I've never been to Nashville. I've heard cool things about it. Like it's one of the, I think it's one of the top cities that people are moving to in the South. It's blowing up, a good economy. And I lived an hour and a half from it for years in Huntsville, but we never really spent

much time there. We would drive up there to fly out of it, but I never spent much time. Really? That's really close. It's close. I spent a lot of time walking in Memphis. Oh, interesting. Yeah. Walking in Memphis.

I would say you're in the top 1% of people that quote that song on a regular basis. So I went to Nashville over the spring to meet with Aaron Harper, Aaron Harper, Rolling Suds. And he took me to Broadway, which is like what you do in Nashville. It's where all the music scene is. And I loved it. And we were only there for like an hour and I just got a little taste, but I'm like, I got to come back. So Jesse and I went for three days. And let me tell you about Nashville.

Nashville's got Broadway from the river to 17th Street. But Broadway Broadway is only like four blocks. And on Broadway, you've got honky tonk bar restaurant, honky tonk bar restaurant. That's all you've got. You've just got bars and restaurants, a little bit of shopping. Every single bar has a stage like it's state law. and many of the bars have multiple levels with multiple stages in different bands playing 24-7 all at the same time.

And so, like, you're a music guy, I'm a music guy for a music lover. It's just incredible because you don't have to like, like people think Nashville country, it's just music, period. What is a honky-tong. I don't know what that is. I grew up in California. Sure, sure. I think it's just a bar for Rudnicks.

I don't know. Really? It's a bar for white people. I don't know how else to describe it. Like it's a bar that plays live country music maybe. Like if you ask me what a Vato was, it's like, okay, I'm in, dude. I'm in Holmes. It's like, I know what that guy is, but a freaking honky tonk?

I couldn't tell you. What does that mean? Is it like a place where you just honk your horn and your car is weird? Like if you ask me what a Mexican pizza or a crunch wrap gordita is, you're like naming all these Taco Bell names. Like a double deck or taco. It's like my favorite is like when they wrap the B marito on the outside. be a crunchy hard taco. Okay.

So you're just walking along the street and there's tons of people everywhere and you just hear music coming out of every door and window. The weather's pretty good in Nashville. It was great when we were there. And it's just fun. It's just a vibe. It's just a vibe. Okay.

And then the whole time Broadway, you've got these party buses driving up and down Broadway. You've got one that's that looks like it's camo, one that looks like a duck boat, all these themed party buses. Some have poles on them or you can dance on. Yeah, and people are just dancing and they're singing and everyone's wearing cowboy hats and cowboy boots. And it's just, it's a vibe. I don't know how else to say it. Okay.

All right. Okay. So it gave me some business ideas. Can we start calling it Nash Vegas? That's not a, that's, I mean, that's already a thing. That's already what they call it. Oh, is it really? I'm such a moron going.

I'm sorry. I hate myself. But you probably heard it before. Okay. Yeah. All right. Let me tell you how it works. When you go into a bar or restaurant.

But let me back up. best two bars and restaurants on Broadway. I'm probably the biggest sellout for saying this. It's Kid Rocks and it's Justin Timberlakes. Okay. The two greatest musicians of our time. I mean, can we be real?

A ball with the ball to bang to bang dig it. I mean, come on, Chris. Is there anything better than that song? Yeah. And their bars are amazing. Yeah. I facetamed you at Kid Rock's bar and it was a vibe, wasn't it? It was a vibe.

It was amazing. Here's what's funny. You got two Mormons talking about the best bars in Nashville. I know. never tasted alcohol in my life which just goes to show that if you do it would be even better right Nick I tell you what

the best bar in Nashville Kid Rock's bar I mean he's the greatest musician of our time right okay so this is how it works you walk into a bar any bar and the musician is going to have a five gallon

bucket on the stage with a QR code and it says like hey Venmo me 20 bucks that's the price market price i don't care where you go 20 bucks and i'll play whatever you want and so you've got the sweet carolines you got the don't stop believing you've got the thunderstruck you hear a lot of the same stuff but then you hear a lot of like really beautiful medleys like creed you know the second greatest musician of our time there it is i'm sick straight from the urge and i'm thinking i don't know what to do while you sing i don't know what to do i don't know what to do with my hands

Dude, we're talking about music. We both love music. I can't help but sing. I'm sorry. I think in lyrics. We start talking about Creed. I got to sing it. I don't know what you want to say.

If that's a crime, just lock me. I'm sorry. Book me, officer. So, okay, I'm a cheapskate, right? $20. That's like two Chipotle meals or 1.8 now. But think about it this way, Nick. Everyone that comes to Nashville is a musician.

It's like, it's like L.A. You go to L.A. You want to act. You want to do music. You also go to. to L.A., but you can go to Nashville too, okay? Right. Right. And so there's some real talent. I did not hear one bad band, one bad singer, one bad musician, not even mediocre. Everyone's amazing because there's such a high concentration of musicians there. And so to think that you can merely pull out your phone,

scan the QR code, send 20 bucks, and you can have a private concert. You can have them play whatever you want on demand. And there's usually not much of a queue or waiting list for whatever a reason. So you just pay 20 bucks to play whatever you want. And so I had him play. I was at this first bar and I said, play carry on my wayward son by Kansas. Oh my gosh. And he looks at it. Carry on my wayward son. It's going to happen. Every song you name. I'm just going to have to do it. That's fine. That's fine. And so usually with these songs, he gets a request. He's like, all right, John wants me to play. Don't stop believing. And then he plays it. But this one, they have like a secret microphone where he talks to his other band members. And he's like, hey, you guys. This guy wants to don't stop believing. I don't know. It's. It's. It's, it's. It's. It's It's like a, it's a freaking tough song. You've got a big range in there. You've got guitar solos. I like, all right, guys. This is like my nightmare.

We got Chris, Chris, raise your hand. I raised my hand. He's like, man, this guy wants to play carry on my wayward son. Everyone's like, yeah, I know that song. Guys, that's like a really hard song. I attempted it once, completely failed. Stop. We're going to try it.

Long story short, he did it. He crushed it. We're Instagram friends now. And it was a vibe. Okay. That's amazing. It's amazing. So then we went to Justin Timberlake's bar, and I'm not going to lie, I spent more on songs than I spent on food.

I was just, it was like 20 bucks here, 20 bucks there. Like what the general public does at strip clubs with dollar bills, I do with songs in Nashville. Done. Everything I requested, they play. Everything. You know what I was surprised. You sent me a video of, gosh, what's the name of the name of the song, the Alabama song? I had to play that.

Dixieland Delight. I couldn't believe that. And they played it well. Like they knew Dixie Land. land delight. They did. And everyone in the crowd was singing the Alabama parts. I know. Not everyone. You're like, everyone in the crowd was singing the Alabama parts. It was just you and Jesse. It was me. It was me. And my last dollar on beer. Never tried it. Could this be a thing? I'm calling it custom concerts. Any city in the world. You get a band in there that's talented.

They've got a whole repertoire of songs. They can just play. There's no shortage of them. And you go to a concert and there could be like an auction or a bidding system where maybe it's 20 bucks maybe it's five it depends on what the supply and the demand is and it's like a silent auction you the the Venmo settings are turned to private and you're like I really wanted to play this song and it looks like there's a line maybe you can see how how deep the line is and the highest bid goes to the top of the line and the musicians can make money the organizer who puts all this together can make money maybe he just makes a percentage of the song request maybe there's like a five $10 door fee. What do you think? So first of all, I'm in. I love the idea. But second,

it sounds like you're just describing a bar in Nashville. Like that's just what a bar is. Absolutely. You're like maybe there's a drink minimum. Like that isn't that what are you? It sounds like I'm describing like a really unique concept that's hyper localized to one area that you could bring to another area. I know. What I'm saying is I think that these exist in every major city. Yeah. There's not enough of them. When was the last time you? you went to one. To be fair, this is two Mormons talking about bars. Yeah, I've done the research. There's nothing like this in like the DFW suburbs. I can go to Dallas proper and go to a bar, but if I had the opportunity to go to a restaurant that also had a live band where I could request

money and the food was decent, I would absolutely do it. It's the same concept of studio movie grill, like ordering good food while watching a movie. DFW is like a mecca for that and it's just starting to kind of go outside of DFW. But it's just combining. types of entertainment and systemizing it. So it doesn't even have to be a restaurant. Like you could just rent a venue. And it's kind of like they have touring cover bands like Dave Matthews band, Beatles. They have touring cover bands.

It's kind of like that. But for any type of music you would want. It's almost the same thing. It's a little bit of a riff on it. The most, you and I love karaoke, we just love karaoke. It's so much fun. You can sing belt out your favorite songs. The most fun I've ever had at karaoke is karaoke with a live band.

Dude. Hmm. That could be an aspect of it. You know what I saying? Journey. Oh, okay. You hit the high notes. Dude, it was so fun.

Yeah, I think if you combined, like, made it even more experiential. Like, okay, yeah, you can pay to have them play the song, but you kick an extra 50. Hey, Rhonda from the back, you can come and sing with us, right? Like, it makes it even more experiential. I still kind of go back to like, so essentially this would be a feature of either a bar or just a venue. No. No, like you wouldn't tie to a bar. No, I wouldn't.

Like to me, this is like a candlelight concerts or a bingo loco. It's something for millennials to do on the weekend. And you don't need to own a venue. You don't need a lease a venue. You just find a venue and rent it for that one night. right like our friend Alex the wedding guy he he hosts candlelight concerts it's a it's a 20 30 50 million dollar company and all they do is they bring in a pianist and some fake candles they light the candles or they turn the candles on sit there and they listen to piano so it's kind of

like candlelight concerts but custom concerts so to your point you'd have to find a band in each market that is not only talented but has a big repertoire like they know a bunch of songs you'd probably have to whittle down the catalog and then what would you do the marketing or would you go to the venue and say hey i'm putting this together you do the marketing you do the marketing so you have to find a band in a market to prove the concept but once you find it just an amazing band then you go on tour then it's like a bingo loco you just set up all these events facebook ads that's how bingo loco candlelight concerts all these millennial stuff grow is just with facebook ads okay you keep you keep You're saying bingo loco. I don't know what that means.

Oh, you must not consume my content. It's bingo loco is just like, it's like a dance party combined with bingo, neon lights, music, food, drinks, super expensive. And these guys make like, it's like $50,000 to $200,000 a night. It's just bingo. I'm caught up. I love the idea. Here's my question. Is there a way you could piggyback this idea? You know, we've talked in the past of finding a distribution in one of the ways is by piggybacking. Would this be something you piggyback off of?

Yeah, you piggyback off bingo loco. It's like, hey, for an extra 20 bucks, stay around for another hour or two once we're done for custom concerts. A little partnership. Yeah, that'll be super smart. We'll help cover your door fee. I love it. It's music. It's timeless.

It's live music. And it's what you want to hear. And then you got all these people singing what you just requested. It's just a vibe. You wouldn't get it. it. I wouldn't do it at a bar either because I'd want to bring my kids. You know how fun that would be to like bring Royce or an auto and like just listen to how funny would it be if like the band's like all of a sudden they look down at their phones. They're like what the what the heck? I don't I don't think you're

allowed to do that. Perry grip. The poop poop poop poop poop pee pee pee pee song. He just he just looks back at the drummer and he's like, all right, let's do this thing. One, two, three, baby shark. Baby shark did did da da da da da. That would be amazing. That would be so funny. It would be amazing. Anyways, yeah, I love it. All right. Here's four ideas for you to choose from. It's a newsletter idea.

I know we've talked about those, but I have a new one. Something to do with the Silver tsunami. Reminders. Recommendations. Let's go newsletter idea because I've got a newsletter idea that I could add to. Okay. So I know we've talked a lot about newsletters, but I, dude, I'm just, I'm obsessed with newsletters. I think that they're so freaking cool. I had jazz on, jazz on my podcast, and he talked about

his local newsletter. It's in a small town in Canada, and he's just freaking exploded. And the reason I'm so interested in them is because the economics blow my mind. It's like spend one to two dollars to acquire a customer. And then the LTV of that customer is like 50. So you've got this 50 to 1 or 25 to 1 LTV to KAC ratio when typically a 3 to 1 LTV to Kack ratio would be incredible, right? So I love that part of the business model. And to what we were just talking about, I love that things are getting local and experiential. And I think that having a local newsletter local newsletter accomplishes both of those things. So there are kind of three broad categories in my mind, and you can tell me if I'm wrong, of newsletters. There's a newsletter around a brand.

So that could be a business. It could be a person. It could be a whatever. there's a newsletter around a niche topic like AI. And there can be newsletters around geography. And sometimes you can like mix and match those. But did I get the three broad categories? I would add the one that I was thinking of first is like a personal like a blog newsletter, which is kind of a thing like, hey, here's what I'm buying. Here's what I'm doing.

Here's what I'm building. Yeah. In my mind, that's the brand, right? Like Chris Kerner is a brand. Like, hey, this is it. You're more like interested in that in that person or that brand or that. that company as opposed to the specific idea or this. Anyways, yeah, okay, we can have that. So I've been thinking about this a lot and we've talked a couple of times about launching an AI

automation agency, but do you things are happening? Local businesses do not know the first thing about AI. And we're in a Twitter bubble because everyone knows about it on Twitter, but that is not representative. That is not representative of local businesses. And I would say most local businesses are not on newsletters. They're not like, oh, your prime newsletter subscribers. So I still think you launched the AI automation agency, but the way that I would do it is I would launch it off of the back of a newsletter. And I would literally go boots on the ground, knock doors, meet with local businesses. Okay. Yeah. And acquire customers that way. This is where I need your help. I would have a lead back. I would knock on the door and be like, hey, so and so. I have this new AI automation agency.

And I'm doing this for free for everybody. And it could be like helping to show you how to write your first contract or like just anything to show your value for free. And then you get them onto your newsletter. And it does two things. Number one, it creates a newsletter and you have an audience. And so maybe at some point you're adding ad revenue to that by selling ads to local people who want to advertise. But then the second piece is then you're capturing also the project based revenue. When they're like, oh, I'm ready to AI automate something in my business.

They call you and they bring you in. It's local and you don't have to worry about like outsourcing and being remote. You're just there in your local town. Does that make sense? Dude, Nick, I just can't. I can't right now. I just can't right now. Okay.

That's an amazing idea. Your idea stands on its own. It's very good. But I haven't. Okay. No, but I'm going to level it up. Okay. Okay.

I'm going to make it more relevant to us to me and you. and Brandon and what we're doing right now. All right. If you are watching this clip right now, you are watching this on YouTube. And if you are a fan of podcasts, please check on my podcast while you're at it because sometimes I have podcasts that aren't on YouTube and sometimes I have YouTube's that aren't on podcasts. So check out the Kerner office on any podcast platform or you can go to tkopod.com.

Also, my newsletter will throw that in there. There are no ads. It's weekly. It's different content than my podcast and YouTube. Newsletter. com. You'll see the link and we'll see you there. And I will say there was a YouTube commenter recently that was like,

I just love this because it's like you guys are just, it's unscripted. You're just saying this on the fly. You're actually doing things on the fly in real time. And I'm like, yeah, what's what we're doing? Yeah. We're freaking awesome. Yeah. Someone tell our wives please.

Oh my gosh. Her name is. Our wives have the same name. Can someone please tell them that we're tight? All right. I'm going. I'm not going there. Okay.

So absolutely. It's an AI newsletter. Everyone's doing that big deal. But who doesn't know about AI that much? much local business owners, home service business owners, okay? Yeah. And so it's an AI newsletter that is not going to monetize by ads. It's vertically integrated.

It's going to monetize by charging $1 to $3,000 a month for Zapier integration, AI integration, open AI API API integration, all of that stuff that's very transformative. Totally with you, agreed, stands on its own. But why do we need, let's say we have 100 different markets over the world, 100 different people starting this local AI newsletter. the content is all the same. It's the same. It's about new AI happening.

And you can plug in things here and there about X, Y, or Z city to make it seem more personalized. But it's really all the same content. So why not like a white labeled or a syndication of some sort of one parent entity writing and creating all this content and then sending it out to these hundred local newsletter owners? And they're just sending it out. They don't do anything. They're finding subscribers. that are local to them, they're using our content or someone's parent content, sending it out. No one knows that it's duplicate because it's in an inbox. There's no SEO. It's not publicly

published. And then they do the same thing. They have to be there. They need to interface with the customer. And so for what we're doing with repeat leads, this could absolutely be a lead gen source for the people that are white labeling repeat leads for us. Yeah, to catch people up to speed. We were launching something in January where we do all of the back end fulfillment. So lead generation in particular. But we're working with individuals who are, you know, hustlers, side hustlers trying to launch their business to go out and find customers. And then they white label the services to us. So what Chris is saying is essentially, yeah, this would be an amazing funnel for what we're doing with repeat leads.

They could go out. They could find the customers. And we provide the content. We provide the information and the training. and then we also provide the fulfillment on the back end is what you're describing. Yeah, yeah. And instead of them going out and finding customers, they go out and find newsletter subscribers that they convert to customers with the content

that we give them for free. I honestly hadn't thought of that. That is very, and then talking about this right now, I'm like, this is actually pretty genius that we brought this up, which I would have said that I actually thought of doing it like that. I'm going to add one thing to this.

The way that I would get into it is I would pick, a niche or a very, very small geography. So I would either pick like CPAs and I would really learn their business so that I could make custom automations for them. Because that's where the rubber meets the road, right? It's like, sure, I could tell you that there's a APR automation or that there's a make automation. But how does that help the CPA? Like which part of their workflow does that actually automate?

So I would either pick a niche or I would pick a very small. geography like oh downtown plano i'm just going to go and hit up as many business as possible because that way you're you're limiting your surface area you're not spreading yourself too thin and i would go really deep build relationships to those people get them to join the newsletter and like again to your point partner with somebody who's already creating the content you don't have to reinvent the wheel you could outsource all of the fulfillment you're essentially a lead gen agency except you're you're getting back into analog right like it's you're not just a digital lead gen agency who's sending all these emails like you're going in knocking doors, which has kind of become a lost art that, like, people aren't

knocking doors anymore. They're all trying to get it through SEO, pay-per-click and Google ads and all these other things. Yeah. And it's funny because we're in a, we're in a Twitter bubble with regards to AI, but we're also in a bubble with regards to newsletters. I've started getting a bunch of newsletter subscribers from Facebook specifically. And I've had a few people tell me, this is the only newsletter I'm on. I don't even know what a newsletter was. Oh, wow. This is cool. This is Oh, this is a newsletter. I'm like, grandma. I mean, who subscribes?

Jesse, my wife doesn't subscribe any newsletters. You know, she's on like Bed Bath and Beyond's mailing list. But like an actual newsletter as we describe it is not really a common thing. Well, and you think about it. If I'm a business owner, I own an iPhone repair shop and somebody comes into my store and is like, hey, man, I started this business. We do AI automation. Can I just show you one thing that we do for free?

And then at the end of that, even if I don't have something right, then and they're like, do you want to be on my email list? Like, I just send weekly updates that kind of show you the new things that are coming out. Of course, I would sign up. Like legitimately, I would sign up because I'm like, I might not use this today, but I'd like to kind of just keep in the loop of what's going on because I just don't know what's going to happen. I think you would capture emails at a much higher rate and you would have a much higher intent customer. You and I have talked about this. You have, how many total subscribers do you have your newsletter? Forty-one thousand. Is that including the people that you?

No. Okay. So Chris has probably close to 60,000 newsletter subscribers, but a big segment of those newsletter subscribers were like co-registration. It's this thing called co-reg. Where essentially if you sign up for one thing, you also get signed up for a newsletter. Those are really low quality newsletter subscribers. Those co-redged subscribers.

Like they churn at a really high rate. But the people who are not low quality, those are the ones who went out of their way to opt in. So you're not just like building a newsletter list to say that you have 20,000 subscribers. You're building high quality subscribers that are actually going to be valuable to either your business or to advertisers that want to advertise to these individuals. Yeah, you're going to find a direct correlation between how hyper niche a newsletter is and the open rates and click rates. I'm thinking of the neighborhood I lived in in Houston, Cross Creek Ranch, 6,000 homes, therefore 6,000 homeowners. 19, 20,000 people in this one neighborhood, like a proper neighborhood.

Why isn't there a newsletter there? Now, I was getting emails from the HOA, but like the pool is closed and whatever, but that's not a newsletter, right? Like happenings. Like I live in this small city. There's 6,000 people. I get a physical magazine every month where they profile a family that lives here. And then there's a whole article about them.

And they monetize via ads, like print ads in a freaking magazine. It's a digital version. Before a year ago, I would have been sitting at home and somebody who's listening to this. I'd be thinking the same thing, sitting at home and being like, well, I'm a part of the Facebook group. Or next door. I'm on next door. I get updates from them on that. There is something dramatically different about getting updates on a social media platform and getting an email to your inbox.

It's much more intimate to get an email to your inbox than it is to see it update on Facebook. Number one. And then number two, Facebook, Google, Instagram, Twitter, they can change the outcome. algorithm at any time. And so you may not even see the notification. You may not even see the update. You don't necessarily own the relationship with that person if you went and created a Twitter account or a Facebook account to communicate to these people. The only way you can, you have that direct communication is either through a phone number, a text or an email. So capturing their emails is incredibly valuable. That's why email newsletters right now, it may seem

old school. They're growing like crazy because the value of having a direct one-to-one relationship with your customer far exceeds the value of building 500,000 subscribers on your Facebook page. Back to that neighborhood I lived in. 6,000 homeowners, 10% of Americans are business owners. There's 600 business owners in that one neighborhood. This is a one to $3,000 a month service. Like that could be a big business just localized to that one neighborhood doing. Yeah, that's what I'm saying.

Like if you either niche down to a geography or to like a business type, right? Like home services, CPA, whatever. And I'm not saying niche down to a geography like, oh, oh, niche down to Boise. That's, dude, that's, that's too big. You can't cover all of Boise. It's got to be like you're saying, 6,000 homes is still probably 25,000 people-ish. Like, that's probably the max of where you should niche down to. If you're going to be the everything to everybody type of guy, I would niche down there,

specifically if you're trying to launch a business off of it. If you're just trying to be a newsletter and then you're going to sell ads down the road, yeah, you got to go broader. If you're like, I got this business idea, I'm going to niche down in this geography. I would start that small. So that's my local AI guy newsletter idea. I love it. Well, let me take that and give you another customer acquisition channel for a newsletter.

For a current newsletter or a future newsletter, I tweeted about this, but I didn't share much detail. So there's this one app called Group Boss. And Group Boss will sync with your Facebook group and enable you to collect emails from new group entrance. in your Facebook group. So if you are the owner or the moderator of a Facebook group, you can set what questions people have to answer when they join. Okay. Facebook does not want you to collect emails.

They don't want to be any part of that. But you can ask a question. This is what is your email address? And then a third party app will take that email address, put it in a Google sheet, which you can use with Zapier to put in Beehive or Substack or Anywhere you want. So idea number one, do what I did. I started an RV park off market Facebook group six months ago.

I didn't push it. It had zero members. And Facebook just started pushing people into it. Today it has 2,000 people. And I have the email addresses for about 1,100 of them because they gave it to me. They didn't have to. It wasn't a required field. Okay.

So 1,100 like arguably real estate investor email addresses for $0. And I didn't push it. I didn't push it. I didn't push it to my community. I just started it. And the algorithm's like, okay, yeah, people are. searching for this, here you go, Chris. All right.

Okay. So you can start one. But that's, you know, we're impatient here. So we just don't want to wait for people to come. You can buy one. You can buy a Facebook group. They're very cheap because most are not monetized. And it's worth, you know, if you say, hey, give me, I'll give you a thousand bucks for

your Facebook group. I would say most Facebook group owners or moderators would say yes to that. Oh my gosh. Now, I'm getting so excited. I know, because it's in any niche you could ever imagine. It's hyper local. It's to any niche. country, whatever you want. And then those are getting people every day. So you buy the group. You can do

a few things to try to get emails from people that are already in the group, but it won't be very successful. You just change the questions on day one and start collecting emails for new entrance. Dude, I absolutely love this idea. I absolutely love. Like this isn't an idea that someone would need to sit on their hands for six months to implement. Like kind of my. AI automation idea in my mind if I were to launch it. It takes some time. It's like, okay, I got to pick the niche. I got to make sure I understand what some of these tools are. I got to go knock doors, whatever. I could buy a Facebook group in the next week. The other thing is to level up your idea, you're saying to just collect emails. You could have a campaign to go back and collect emails

as well. I'm doing that with my Twitter followers right now. I'm going back to anybody who followed me and just like, hey, I have this newsletter. I'd love for you to subscribe. And it's definitely not going to be as high of an opt-in rate as up front, but it still works. I think you could turn this into a service and not even buy Facebook groups. Just reach out to big Facebook groups and say, hey, right now email addresses, in order to acquire an email address costs on average $2. You have 100,000 subscribers. If you had all their emails, that would be worth $200,000 to somebody. I can help you implement a process to not only collect the emails of people who you currently have your group, but any new members who join from here on out, can I implement it for you for

500 bucks? Or? Or? Can I implement it for you for $0 and I'll pay you 10 cents for every email that you pushed to me? That's if you have an idea of what to do with the emails. Right, right, right. Yeah, yeah.

But I'm just saying like if you didn't have an idea of what to do with emails, you could just, here's a service for me helping you create that automation that collects the emails because the emails are so freaking valuable. That's a great idea. Yeah. The caveat there is they need to have a valuable way. of using the emails as well. That might not be the case,

depending on what type of group it is. You know what I'm saying? Yeah, fair point. Yeah, so maybe instead you just sit and you're like, all right, what are the five most valuable niches that I could go after? So there would be some research maybe involved and you're like, I'll pay you 10 cents for every email that signs up. And that would be brilliant because then the owner of the group is like,

cool. I'm not like an extra $100 a month. Great. If I were like a mortgage broker, right, mortgage leads are super expensive, hundreds of dollars, okay? There are thousands of real estate investing Facebook groups, thousands, right? In one market, Plano, Texas, you're going to find 20. And then if you go one niche, say, you know, self-storage, class B industrial, you're going to find hundreds.

So then when you multiply all those together, probably tens of thousands of Facebook groups for real estate investors. Some of those group owners are probably monetizing in some way. Many are not. If I'm a mortgage broker, I'm going to go to the owners, like you said, and say, hey, I'll give you 10 cents for everyone, every email. And we'll both track it in the same Google sheet. You don't have to keep me honest. And then when I get an email, I'll just have a welcome email that says, hey, my name's

John. I do loans. I see your real estate investor. We'd love to help you any which way. People like John, people like that mortgage broker are paying like $50 to $300 for those leads. He could get them for 10, 20, 30 cents. I would look at anybody, any business that currently joins Facebook groups and then just comments asking for business and turn that into something that goes even farther upstream. Like you're just saying, local business group of Plano, Texas,

right? There's going to be a guy in there who's like, hey, I'm the local CPA. Anybody need CPA work? Hey, I'm the local insurance broker. Do you need insurance? Hey, I'm the local payroll automation person. Whatever. Do you need X, Y, and Z? Cool. That's great. They join the group for free. And they're just commenting and everybody rolls their eyes at them. Or if you're the local insurance guy, you go to the Facebook group owner and you're like, I'll pay you 10, let me implement this automation. I'll pay you 10 cents for every email that comes in. And now you don't have to rely on the mercy of somebody looking at your post and seeing you say you offer those services, you can just reach out to them. There probably are some implications you know this better than me.

You probably just can't email someone unless they've opted in. I don't know exactly how that would work in capturing the emails, but that's where my mind would go. Like, go upstream. If you have a business that already provides value by going in Facebook groups, I mean, freaking Dan Magasu, that's his whole business. He goes into Facebook groups, comments. What if instead he went to the Facebook group owner and was like, hey, I was going to join and comment so I could drive business, but instead, I'll just pay you 10 cents per email. Right? And it's like, oh, okay, cool. I'll make money. And I don't have the annoying spam in my comments. Great. Yeah. And what's great about this idea is there's a huge spectrum on how high quality or low quality these groups are. Some groups have no moderation and it's

just spam and there's no engagement. But you could see that before you buy it or before you reach out to the moderator to cut a deal. And some of them are very tightly moderated and tightly curated. Therefore, every post in that group gets a lot of comments, a lot of engagement. Like you can do all that filtering yourself. So you don't just have to scatter shot reach out to everyone. So, okay. If you're not a mortgage broker and listening to this, which I would imagine is 99.4% of you, here's exactly how you could make money with this. That's a hook. That's a hook, right?

That's a good hook. Here's what you do. You go to Lendingtree.com. You type in info, I want mortgage info. You are going to find exactly the lending officers and mortgage brokers that are paying way too much money for leads. Now you know who your buyers are. You already know. You don't have to just randomly reach out to mortgage brokers.

Then you circumventlendingtree.com, because it's going to show the name of the broker. You go find the guy in LinkedIn and say, hey, you're on lending tree. You're probably giving them thousands of dollars a month with mixed results. Here's what I do. I'm a middleman. I partner with people like you and Facebook group moderators that are not currently collecting email addresses. You tell them exactly what you're doing.

And I use software. I use proprietary processes to acquire email addresses of real estate investors. Okay. Just say AI. And then just say AI. That's it. That's it. I use AI and machine learning and augmented reality and crypto and NFTs.

Web 3. Have you heard of Web 3? No, but look at it this way. You go to the moderator of the good group. You say, I'm going to give you 50 cents per email. You don't have to do anything. Okay, cool. Then you go to this guy and you say, hey, $5 per email.

Will you buy them? Yeah, I'm paying $30 per email. Absolutely. And you're just middlemen. And you only start buying them once you've already sold. them to someone. You just swipe the card every time there's a new row created in your Google sheet. Okay, you know the answer to this question. I don't know the answer. If I'm capturing all those emails from the Facebook group, like if I go to lendingtree.com, I am clicking, yes,

you can contact me and then those brokers contact me. If I'm signing up for the Facebook group and then there's an automation that asks me for my email and then I give it yes or no, am I allowed to then just cold contact them? Listen, Nick, there are some podcasts that don't do public math. This podcast doesn't do public talking about regulations and can spam acts. That's not for us to figure out, okay? You can do it the right way. You would just have to put in the question when you ask it like, hey, I'm going to, I will email you once a week with, you'll just have to put that in there.

And also, if someone does want to use this app that enables this, please use my affiliate link. in the show notes because you'll get a discount. Thank you. What's the app? Group boss. Okay, here's my next question. Do Facebook groups, so like a newsletter, if I have 10,000 subscribers and I'm sending out a weekly newsletter, I can get advertisers that pay me for access to those subscribers. Do Facebook groups have advertisers pay them for access to their Facebook groups? It happens, but it's not like a common thing. What does it usually look like? Is it just a post? Mm-hmm. Like I've seen guys on Twitter that have like travel. Facebook groups like I think I met a guy once that had like a Hawaii tourist Facebook group with

150,000 people in it and he would charge like 500 to a thousand dollars for like a local tour guide to post in there and then they would pin it for like a few days so there's kind of like a black market for that stuff but it's not really regulated by Facebook that actually might be a really cool way to do it is you go to them and you're like hey look you've got 50,000 members in your Facebook group right yeah yeah what's engagement like a on any given post. Oh, I don't know. A thousand people see it.

They could show screenshots. Right. It's, let's just say it's analytics. Right. One 50th of your whole audience sees any given post. So it's like, here's what you should do to make sure that your,

your Facebook group stays in the know. You need to have a weekly newsletter that just updates them on like the top three posts of the week. Hey, just so you're in the loop in case you missed it. That's all it's called. In case you missed it, business owners. And it just shows you the top three.

posts you collect their emails up front that's what you tell them it's for and then you sell advertising through the newsletter now if i again if i'm the mortgage broker that's a really really easy way to get in there and be like hey look i'll make you the newsletter it's easy i'll set you up on beehive i'll create the automations all i want is for your first six months to have a free advertisement that's it right and like and then and then and then you don't have to worry about the opt in, whatever piece because they're opting into the Facebook group and, and their updates, as opposed to you as the mortgage broker, just contacting them and buying the lead. Because I would get kind of pissed.

If I was in that Facebook group and I just got cold contacted by a freaking mortgage broker, I'm like, I didn't give, what? No, I gave the group my email. I didn't give this mortgage broker my email. You have so much you want to say right now. I love it. You're just like, no, I don't. I don't.

It's good. That's a lot of dopamine. All right. What do you think? Please share it with a friend and we'll see you next time. on the Kerner office.