The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - How to Test Your Business Ideas Before Launching with Sam (Part 2/2)⏐Ep. #147

Episode Date: March 24, 2025

Here's part 2 of my latest conversation with Sam. If you haven't already, go listen to part 1 (Ep. #145) now! I sat down with Sam Thompson again and we talked about a bunch of potential business ideas. We started riffing on how people still pay for simple AI wrappers even though they could use AI themselves, which led us to think about simple AI models like a pay-as-you-go option for deep research. The conversation then bounced to the idea of a super simple ChatGPT-like interface that anyone could use without any problem. We spent a good chunk of time brainstorming merch and apparel, looking at how brands like God Is Dope and Dad Gang built a strong following. We also talked about quickly testing these ideas using Facebook ads and print-on-demand services. Finally, we talked about the concept of a niche online marketplace for products that "never touched plastic." You can find Sam on Twitter (https://x.com/ImSamThompson), and check out what he's up to at https://www.unlimitedcontent.com/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Role of AI in Business and Human Behavior02:52 Innovative Business Ideas and Market Saturation06:11 Subscription Models and User Engagement08:58 Branding and Resonance Marketing11:50 Testing Ideas and Market Feedback15:12 Entrepreneurial Mindset and Action18:06 Marketplace Models and Business Strategies

Well, it's going to pay me to do that because they can just use AI to do that. We are lazy human beings. We pay people to bring our groceries, even when our grocery store is a block away. I literally just had AI do the whole thing, and I just copied, pasted it all in, dude. He made that T-shirt one design, and he handed him out for free. Hundreds of them. It went massively viral. Whereas, like, year two or three, he did 40 million top line.

If your gut reaction is that market is oversaturated, that's the market you need to go to because that's the big freaking market. it takes years for people to think along those lines right i know where it's like oh well it's gonna pay me to do that because they can just use AI to do that it's like you you are selling yourself short we are lazy human beings yes not just that but we we want to be like it's a dichotomy on one hand we're lazy right which is why we pay people to bring our groceries even when our grocery store is a block away like the markup on groceries is insane you got to pay the escar fee you got to pay a markup, you got to pay a tip, right? But we're lazy. And on the other hand, we have good intent. We want someone to hold us accountable, right? So if they pay you $400 a month, like, it's just them

saying, you know what? Yeah, I could do this. And you know what? I have the time to do this. But knowing myself, I'm probably not going to do this. And I know this is a good thing to do. So if I feel the pain of $400 a month, it's just going to get done. People don't realize that when they, when they're trying to start a business, they sell themselves short and think no one will pay for anything. The question is, are you going to be good enough to get it in front of their face? Right. Really? I have another idea. Okay, so. Let's go. This came from your idea. You know, give me 10, 20 bucks and I'll make you a business plan. Okay. And then that got me thinking, well, if for no other reason, people are paying $200 a month for deep research. Okay. So it's just a good value.

Even if my prompt is nothing special, right? Shoot, I can just say, hey, you give me the prompt. You do all the work. You're just using my deep research account connected through Zapier to through the API, right? Yep. Here's an idea. Good ideas have good domain names. Here's a domain name. Okay. DollarDR.com.

Dollar deep research. Love it. One prompt. Yeah. One result. 10,000 words for a dollar with sources. It's linked. I do nothing.

It's fairly passive. You know what? Maybe you want to use deep research five times, five, ten times a day. You're going to pay me a dollar each time? I have to find this guy. he did it he did a very simpler model or very similar model for faxing i don't remember what the the business was but what it was called but it was like basically you could pay 10 bucks and he would do the fax for you he faxed whatever you need to oh yeah i've used that service before yeah and i'm like oh

it's a no brainer like yeah you just build an automation that's like you put in whatever you want you pay a dollar and it gets you out whatever you want and like I do think as a as a macro trend stuff like that gets super interesting because of like subscription fatigue that people are going through it's like dude people can subscribe if they want to sure right like if you're using enough volume yeah and you're like you know what I'm going to spend 180 bucks a month on the I might as well buy deep research but then they see right there on the sidebar unlimited access 40 a month, that's a no-brainer. I'm going to have to look at my token usage and make sure economically it makes sense.

And there will be people that try to abuse it and you can put in safeguards. But you can't tell me that that would not be a good business idea. And the website is just, it's kind of like replet where the whole website is just like a chat. I think. Yeah. I mean, it's they literally have on Flutterflow and bubble and a bunch of these no code builders. They just have like chat GPT clones that you just put in your own. And like there's a couple there's a couple guys that have done pretty well in the iOS space by building just like you're super AI assistant.

And it's literally just chat GPT delivered again that they're just running ads at. And it's like, uh, like nobody else is if you charge 50% of what chat GPT is costing. So instead of my 20 bucks a month, I'm charging, you know, Sarah from Minnetonka. Minnesota, 10 bucks a month so that she can ask this thing about what to do with her sourdough. And again, it's like so mass market. Like, imagine, dude, it just like a super user friendly, like mass market chat GPT rapper. Like everyone's over here trying to figure out like kind of unique use cases for chat GPT to like go and build a rapper for. I was like, what happens if you don't wrap it?

What happens if you just put it out as like, yo, this is your AI assistant, generally speaking? I mean, chat GPT is a terrible name. What does GPT even mean? I don't even know. No clue. We don't even know. And we're like core users. We should ask it itself.

What is the chat? What does the GPT even mean, bro? What do you mean, bro? What do you mean, bro? Dude. But yeah, I do think like, I don't know, like a simpler version of that. that's just like iOS like native and cheaper like I don't I think there's a bunch of people that probably use chat GPT that don't have the pro version there's probably a pretty big subset of that

market where the the use of it is just not contextualized enough to justify 20 bucks a month but like if you can go in dude it's like yeah you get super dynamic you figure out what people are talking about and you say hey if you really want this to like learn right like we look at at it, there's an opportunity there. Broad thing. Dude, all right. So Sam Altman tweeted, like, hey, we're kind of throwing around the idea of, okay, let me back up. Just look at power laws, right? What percentage of Chad GPT users have the $20 month plan? I would say like 5%. Probably, yeah. 95% are very casual users. They have no need to pay for. And they don't. Five percent pay 20 bucks a month. And of those 5%, maybe 10% pay 200 a month. So,

we're talking like a fraction of a percent of the total user we agreed here yeah 100 percent sam altman came out and tweeted like hey we really want people to try operator to try deep research but they're not going to pay 200 dollars a month what if if you have the $20 pro plan that $20 could convert to credits to where you could test it and it would just work down your balance genius why would they not do that right because then you'll get to use it you'll get to to enjoy it and then you're you might upgrade to $200 right right i think him tweeting that alone shows me that there's demand for this. Like literally just this is deep research.

This is nothing proprietary. You're using my account through an API. It's totally blessed by open AI. I'm not doing anything shady, right? That's why they license out their API. And you just run your card. Your card stays on a file. And every time it goes to charge it,

there's like a pop up that. And maybe you could, you could give it like three or four prompts per. Right. Because it's going to finesse it a little bit. Yeah, it's like a reload basis of like, you know, we'll, charge you five bucks every time and you just reload the five bucks based on a usage almost like

how they run some of their API stuff because you can like go and add credits into open AIs API right and then it's like oh when you hit a minimum balance like what do you want it to refresh it yeah dude but imagine the data you would get out of this like first of all your users are super high value they could be researchers they could be white collar earners I would just learn a ton by reading their prompts, right? Like, what are you trying to, like, what, that's interesting. Like, it would just be really interesting to see what people are asking chat GPT. I don't know.

Maybe the privacy settings wouldn't allow for that, but. It's really interesting because it kind of parlays on the back of the guides digital product thing. Because, like, what's the next step? Like, on, someone, someone buys the book on sourdough, right? And you can immediately hit them with, here's your AI. assistant for the specific thing. But it's all like the same. It's all just chat GPT.

I told you for the instant chef, we didn't, we're not even training. Like we're just, it's literally just a straight chat GPT. But people will use it as a cooking thing because they're in a cooking app. What if they ask like, what PSI should I have on my Mazda Miata? Will it answer that or are there guardrails? No. Ask it whatever, whatever they want.

Like, because it's Pareto principle, right? It's like 96% of these people are going to ask about the thing. Like, sure, if you have somebody that's going to ask about their car, like, go ahead, I guess. Like, but who's going to like? There's going to be some guy in Minatanka that's like, dude, I just found the biggest life hack. I downloaded this app for my stakes. And I just like randomly, I asked it about the NHL playoffs. And it answered me.

This is like the best. NHL playoff app ever and his friend's going to be like, dude, that's literally chat jean. Literally. What chat GP? What? Yeah. Right. Some guy's going to feel like he found like the national treasure in your house. Dude, that's what I'm saying. That's what I'm saying. No, it's like, I don't know. I think, I think it would be interesting to, to put out like very similarly, you have just the broad chat GPT app that you clung, right? Just a rapper. Literally just interact with it however you want. And then you do the same thing that you would do with the guides from an ad account structure perspective. Download the best personal training AI.

Download the best. And it all just goes to like a life assistant AI. And then people just use it how they want. Charge them nine bucks a month. Like everybody becomes your audience. It's just contextualizing the download for them specifically. And it's like, oh my gosh. I'm not mad, dude.

All right. So Sam, it is March 11th. As of today. This podcast will probably go live about two weeks from now. We're talking the 25th, late March. You have my commitment. By the time this goes live, I wish I knew the domain name because dollarDR.com is taken. This will be launched.

Okay. And so the people listening to this, I've got a guy now that's like he really wants to build AI stuff for me. And he's been like chomping at the bit. And I'm going to send him this last 15 minutes and say, how fast can you do this? Like I need a stripe integration. All I want, you don't need to log in. You don't log out. It's just connect the API, chat interface, and then some sort of a paywall.

Maybe even like they get the prompt, the first prompt is free or something. Yeah. Well, you just build a prompt library. Like, you build a prompt library to help them use it, right? Business plan. Give them ideas. Right. Whatever that is.

And then they just fill in their variables and call it a day. Oh, this is such a good idea. It'd be so fun. What's that one call, dude? There's a, there's a plug-in. All right, I'm going to text it to you. It's called AIPRM. It's like a plug-in that lives on top of chat chabit.

I've seen this. It helps you prompt better? Yeah, it gives you better prompting. Okay. Man, that's a five-letter domain name. Those are valuable. Dude, really sick. Super cool.

I got two more ideas. Fire. Let's go. You good? Okay. Yeah. So I'm going to bleep this out because there are very, very few ideas. I want to bleep anything out because that's the whole nature of this podcast unless it involves

the domain name that I'm trying to buy. That's a very clear exception. Yeah, 100%. All right. So is a thing, right? It's been a thing for like six months. It's blowing up. It's like it is a phrase that is permanent.

It's going to be here. And I freaking love it. And I had an Instagram real get like 10 million views where I said that phrase multiple times. The domain name was snatched up for $10 in September of last. Tough. Okay, the dot com. Yeah. And we don't,

we don't do non. Dot coms, unless we're like testing concepts, right? Yeah, yeah, yeah. And so I was thinking, like,

that fits so well with my brand and everything I talk about. I just, I have to own that dot com. And I found the guy that owns it. He's kind of an indie hacker, building public type guy. And he's DM me back.

We're talking. He doesn't want to sell it. I'm going to try to change his mind. Okay. Yeah, yeah, for sure. I just feel like,

let's just think very, like, not innovatively. This could just be a merch brand, an apparel brand. Do we talk about the brand God is dope? I don't think so. Is that you and I? Okay.

So God is dope. If you Google God is dope, then click on images and look at that first t-shirt, the black and the white. The story behind this brand, and I've told it on the spot before, so I won't go into detail. It's this guy I live in Atlanta. He made that T-shirt, one design, and he went like Georgia Tech, some university, and he handed him out for free. Hundreds of them. you know what he sold him for five dollars which was his cost that's what he did and he's just thinking like i just want to spread awareness i want to build a brand and then i'll worry about making

money it went massively viral i'm sure okay whereas like year two or three somewhere around year two or three he did 40 million top line okay and it was it was not an accident he was very astute and he's like don't worry about making like and it's it's so funny how you hear gurus and influencers say opposite things and they're both they both can be true on one side of the spectrum it's like don't undersell yourself charge more than you think people will accept and on the other side it's like do work for free until you get like both work it just depends on the context yeah 100% so he's like I'm not going to be greedy I'm going to sell these at cost and then word of mouth you know t-shirts are very you know visual and he crushed it he so he did mid eight figures a second or third year

and it's a very strong brand today and they still sell really cheap t-shirts and then they sell more expensive t-shirts. I feel like that works because A, it's a good design. B, it's kind of a polarizing message. Right? If you don't believe in God, it's polarizing. If you believe in God, it's polarizing. I feel like this slogan that we're talking about could have a very similar effect. And honestly, I would probably copy that same design and just spell it out every single word. Yeah. But here's the idea that I specifically want your feedback on is two t-shirts. for sale. Same design, same slogan. On one of them, it's just the slogan. And maybe that's a $25 t-shirt. And then on the other one, it's the slogan except one more word.com. And that is the dot com.

And it's a $15 t-shirt. So you pay much less, but you're advertising the brand. You pay a fair market for a t-shirt and you're not advertising it as much because there's no dot com. Maybe even you take it a step further and like down on the bottom of the t-shirt like close to where it hangs over your belt you put a little QR code to your website so you're walking around someone's like dude where'd you get that t-shirt was oh oh that's cool hey right here QR code and then you could take it a step further with an automation and every customer could be an affiliate and they can make money from that exact QR code what do we think that that one's cool I think that I don't think that you have to like put the dot com I don't think that that's going to create any incremental lift.

No. I think it's. So video is cool, but you know what's better? Longform audio via podcast and my newsletter. TKOPod.com. Go there to subscribe for free to my newsletter. It's one email a week, very tactical. And then go to my audio podcast, three episodes a week, stuff like this.

You're going to love it. All free. No sleazy sales bitch. TKO pod.com. I think it's literally all of the, just the words on the front and a big ask QR code on the back. That's it. That's it. And that's what everyone gets for the same price. Yeah. I like it. Do you think that would sell? Do you think that'd be a good brand? Yeah. Like I'd have to see the shirt, but yeah. I mean, like, we've seen it happen so many times in brands that like every brand ends up

having like their hero product that just like hits. Like you just strike a chord with the market. You know, like, you know, I won't say names. But like, There was a buddy of mine that had one that just was like four words on the back. And it just hit. Everyone wanted one. Had like NBA players buying it because like it just resonated. It was like that, that phrase on its own was like what was hitting. Like super cool.

And so like I think about that. Like there's other one. There's other examples that I can send you to where it's like one hero product that just went. Even in the in the Christian space, rough shot supply. Rough shot supply. I bought their hat. Same thing.

Their phrase is, these are the good old days. Phenomenal. I see it. I'm looking at it now. There's another one. I got one. Yeah.

First of all, the upside down Dallas hat guys. Yes. You seen those? Yes. That guy just got a fourth string quarterback to wear it once. And now it's an eight-figure product.

Literally. The second one, Dad gang guys. You stole it from me. Dad gang. He's all over Twitter. That's an eight figure freaking hat brand based on blowing up. And it plays to exactly what we're talking about.

Like it's that message that you want to shout to the world. Like I am a dad and I think dads are important. And I want to advertise that to the world, which is like, that's kind of where everything is trending. Right. Right. Which that is that to me, like when you zoom out a little bit, like that's the definition of brand is. You think about like selling products on the internet and a lot of it is benefits and features focused, right? But your marketing is around like problem solution and like all of these, you know, more whatever versus what I call like resonance marketing.

Right. Like putting something that somebody resonates with, right? And selling a product that they resonate with, which is literally what brand really is. is like, do I resonate with this thing enough to put it on my body? And I think hats and shirts are like awesome. Like, I think that that's, that is the easiest way for somebody to connect and share whatever they resonate with is like, oh, yeah, I'm going to put on my hat. I mean, like, I wear hats every day.

Yeah. Mental Wellness Club. Like, yeah, I believe in mental health and like wanting people to do, right? And so it's like, I resonated with this and I bought it off of an Instagram ad because I've, resonated. Like not because it's the softest hat in the world or I'm addicted to camo. It's like no, I liked what it said. So I bought

it and I've got more over there that are the same thing. Those are the hats that make people like strangers stop and ask you about it. Oh, dude, this is like my most complimented hat ever. Like I at least once a week, whether it's at Target or Home Depot or

the person that's checking my tickets to get into a Laker game. They're like, dude, nice hat. Thanks, dude. That just gave me an idea. Like, you use chat GPT or some bot or Appify or something to find all of those little one liners. There's catchy one liners, right?

And you print out a hundred of them on a thousand different t-shirts and you pass those out. Or you just friends and family. Like, hey, will you wear these around and tell me what you think? Which one of those hundred is getting the compliments? Literally. That's the one you go all in on.

Or I mean, you could just use Facebook ads, right? That's where I'm at. I'm like, I'm just running ads. Dude, I'll get 10,000 people to see all of these tomorrow if you want. And then you just go to Pod Partner.

You use Pod Partner. You use Canva. And then Pod Partner. They do print on demand. It's cheaper and better quality than like a Printify or a printful. That's the big one. Printful. That's the big one.

Yeah, those two. I mean, the Send Prayers hoodie that you have is from Pod Partner. Yep. I was going to ask you that. And you know the quality of it. Like it's thicker. It's just like a better. setup. Yeah, and they have mock up tools. And so you just like go mock up a bunch of designs.

You were the recipient of that screenshot that I sent was like, hey, which of these 10 slogans do you like the most that I put on the back of those shirts? Remember like a year ago? Yeah. Right. And then we printed them. And like that wasn't meaningful enough for me to go and like pursue that fully. But like there's a world where that can. You know what I mean? I still think there's something, there is something different about the offline compliments, right? Vers like how many clicks. is this design getting versed out one. Oh, 100%. I wore my send prayers hoodie.

My parents lived down in San Diego County. I worked at the grocery store and like a 65 year old dude came up. I was like, dude, nice shirt. And I was like, okay. Okay. It just goes along with my framework of the harder way is often the better way. Yeah. You know, like the unscalable way.

100%. I think from a, from like a testing perspective to see what you can get clicks. Because like I said in the last episode, like the you're going to run ads at some point. Dad gang runs ads. Like, yes, the in-person is an intangible, and that's all going to be its thing. But, like, they run ads to get more people to see it. And so it's like rough shot supply, the one of the, these are the good old days hats. They had like, they used to have like eight hats that they sold.

And obviously that one was the winner because now they only sell that hat in eight colors. And it was probably like, that design literally probably sold like 93% of the eight hats. principle. That's usually how it works. Yeah. Parado principle isn't even 80. 20. It's usually like 95.5. Yeah, 964 all the way up. I think that that's go test eight designs on ads. Spend $100 behind each one, which one's getting you the clicks and the conversions and then kill the other. Don't even try to sell the other nine. Even if one of them got a purchase, just go, like go to where the data tells you to go. And so it's like, I don't know. It just, it's so easy. It's people that are listening. It is so easy to test these things so fast, go test it. And the market will tell you what's good.

I just know that there's a few percent of people listening right now. And they're like, all these bros literally think they just invented T-shirts or print on demand. It's like, listen, stop. First of all, stop. Here's a framework for you. If your gut reaction is that market is oversaturated, that's the market you need to go to. Yes. Because that's the big freaking market. Yes. That's where you need to play around. And I meant to say this before, but I forgot when we were talking about digital products, right? Yeah. Like, if you start selling $19 digital products through Facebook ads, it's probably, like, where you start is probably not going to be where you finish, right?

But you've got to start somewhere. That may evolve into something much more completely different. You may land on like custom baseball bats. Right. But it's a very approachable way of getting revenue and learning Facebook ads. And that's the point here. The biggest piece for me is for people that are like trying to step into entrepreneurship for the first time is to get them away from their ideas.

You got to get out of your head. You have to get out of your head and start looking at like actual movement and numbers that are sitting in front of you. Like just go turn on $100 worth of ads. I'm not going to sit here and say you're going to triple your money tomorrow. But at least you have some data around like, oh, wait, this is interesting. 35% of people click through this ad, but not this ad. Why?

Right? Like changes instead of getting caught in this like cyclical pattern of the same thoughts, what if I did this? Oh, here's the 15 reasons why I shouldn't. Well, what if I did this? Here's the 15 reasons why I shouldn't. That is all happening in somebody's brain. It's like, dude, we're all idiots.

Like, let's just let the numbers show us what's good and follow the numbers. Like, go test 15 digital products on a general store in 15 different niches that you're anything curious about. Like, and the big ones, focus on the big ones. Health, love, really those two. Those two get in the game. Yeah, yeah. Food, religion. Right.

Like, there's a handful of, like, macro market topics that almost every single person in, at least the United States is interested in. How do I make more money? How do I eat better food? How do I lose weight? How do I get laid more? Right? Like, the macro that they were believing put something out there just to see it. When it comes to Facebook ads, don't try to be smarter than Facebook.

Advantage Plus. Just advantage plus. Let it right. Dude. Don't tell who to target. We run everything on broad. The creative does the targeting. The creative does the targeting.

They will not click on it if it does not resonate with them. Yeah. And then Facebook very quickly because Facebook wants to put content that matters to people in front of the people that care and they want you to keep paying them. They will, I promise, put your offer in front of the right people. Their algorithm is what's feeding you. the content that you're watching every day. Let that algorithm do that for you. 100 bucks a day, broad targeting, US only on anything, dude, literally anything. We talked about an email opt-in last

time, cool. Digital product, cool. We keep coming back to it. That's like a theme of our conversations. It's the most no-brainer way for someone to start making progress. Go start. I'm thinking about buying a pizza shop, right? Came up for sale around the corner. Are you actually? Yeah. Okay. I got, I got that one of the rabbits you chases. I got the P&L in front of my face. I didn't know we're going here, but let's do it. I know.

But the first. Homeboy literally holds up a P&L. Yeah, literally looking at a lot. I'm not a $1,000 a month in rent, dude. But the first thought that I had when it came up and I was like, oh, I wonder what's good. And I saw that they weren't spending that much on marketing. I was like, I'm just going to launch some ads real quick and say, get a free pizza. And I'm just going to do a geo targeted 10 mile radius around me.

Get a free pizza. Give us your phone number. Because if I can go get phone numbers for three. three bucks. I'm like, oh, okay. Like, I feel confident, more confident in moving in that direction. You're going to launch a pizza marketing agency before you ever. Dude, Slice.com is honestly, dude, is my dream business. I was like, these guys are awesome. Like, so sick. Dude, I subscribe to a guy on YouTube. He's called like pizza marketing. And he just goes and he walks into pizza shops and talks about marketing. And I will never own a pizza shop. I might actually one day because I love making

pizza, but it's just interesting content. I know, dude. It's Slice.com is like just the coolest thing on the planet, dude. Here's my rapid fire idea for you to close us out. I own the domain name never touch plastic.com. Got it. Okay. This is, this would be like an Etsy. And you can use something like ShareTrib, like a marketplace as a service. You don't have to build out an Etsy. Yeah. A marketplace where people can buy and sell stuff to each other that has never touched plastic. What do you think? I had no idea that that was a segment of the market that existed, but if it does exist and you can make money on it, I would do it.

Well, like microplastics, right? Like I was making this sourdough starter. I was talking to chat GPT about it. And I'm like, if I make my sourdough starter in like a plastic Tupperware, which 90% of people online are doing it, well, there be microplastics. Yes, because things are happening in there. There's heat in there. It will break down.

Okay. Will those microplastics be in my sourdough forever? Because I don't know how much you know about sourdough starter. but you literally, it lasts for thousands of years. You keep refreshing it. And it's like, yes, there will be sourdough in your bread forever. It's like, I don't want that. No.

You know? So then that got me thinking like, I need to sell an ultra-premium sourdough starter that's never touched plastic. Then it's like, well, I own the domain name, never touched plastic. Could that be like a marketplace where like the weird freaks of the world that are that concerned about microplastics, which is not a large percentage of people, but it is growing like crazy, could transact with each other and you could kind of take a spread on that. Do I think people will buy stuff that is not, that is focused around reducing microplastics?

Yes. Do I think a marketplace is the best business model to go and do that in? No. A marketplace is as hard to start as it is a good business if you get it going. A hundred percent. Oh, yeah. It's like, it's like the biggest boulder to get rolling. But the moment that you hit like critical mass, the snowball is so big that it can.

Right. But like, yeah, I personally stay away from marketplace. business models because like I don't want to play the percentage of GMV game or like whatever now charging a monthly subscription for access to a marketplace that's on my mind but like straight revenue model being based off of marketplace interactions hate that don't want to like just don't want to participate yeah but people you should just do just sell just use that domain put it on a t-shirt and just sell glass tupperware drop shift Come on.

There it is. Never touch plastic. That could just be a T-shirt, too. Yeah. A little sea turtle on there or some shit too. Geez. Dude, once again, I have a headache. That's a sign of a good pod.

That's how it goes. Where can we find you, Sam? We're going to ask every time. Dude, I'm always on Twitter at I'm Sam Thompson. Sign up for unlimited content.com. You know you need to post every single day on your blog, and you just don't do it. It's going to hurt. I'll tell you that. It ain't going to hurt. All right. What did you think? Please share it with a friend and we'll see you next time on the Kerner office.