The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - My 2025 Profit Reveal: A Full Breakdown of Every Income Stream⏐Ep. #261

Starting point is 00:00:00 Welcome to the Kroner office. It's a wrap on 2025. And every year I do this year end episode where I talk about my investments this year, businesses I started, businesses that failed, net worth updates, income updates, where I'm making money, how I'm making money, what I'm working on, what I'm failing on, personal life, business, everything. This is an episode that won't do big numbers. But for the people that like this podcast and come back every week or every month, you should like it a whole lot. And I appreciate you. I appreciate you for like. more personal episodes like these. I'll try to be as specific as I'm comfortable being, but it's just tricky because I build a lot of stuff in public. Sometimes it works out. Sometimes it doesn't. And people ask in the comments sometimes like, hey, how's this going? How's that going? And sometimes they're going really well. And sometimes they're already shut down. So I have a huge list of everything that I've been talking about, working on, et cetera. And another huge list of things that I've never really talked about that I want to cover. So I want to tie up my 2025 in this episode. I did the same thing from a hotel room in San Francisco when I was on a trip across the West Coast with my family a year ago.

Starting point is 00:01:06 And you can find that in the show notes if you're interested in how my 2024 went. But at the end of this, I'll talk about some of my income sources where my income is coming from and what it looks like. But first, let's touch on the businesses, the businesses that I own or have owned in the recent past or present. These will be in no particular order. It's just basically as I remembered them and jotted them down on this Google Doc I have in front of me. So I started a firewood business with some teenagers from church a little over a year ago. This was a spontaneous idea that came up on a camp out. And it was just a way to help them earn money for college.

Starting point is 00:01:43 It's called College Fund Firewood. And I bought a log splitter. And I asked my tree trimming company to drop off big oak logs on my property. And it was just a way for me to kind of teach entrepreneurship to young people. and support them in that. And it went well. We did it last season. We made a couple thousand bucks and all of it went to the boys to their college and now they're either on missions or in college and we're doing it again this year. But it's been slower to get it picked up. I haven't been super proactive about getting the next generation, if you will, over to my place to start splitting

Starting point is 00:02:16 logs. But the splitter's ready to go. It's gassed up and I got lots of logs for them. So the next business I'll touch on is BFH, Backyard Funhouse. This is actually going pretty well. So we built a sport court in our backyard. And I was too cheap to hire it out to a general contractor. So I found a bunch of subcontractors to do it myself. A concrete guy, a fencing guy, a guy to paint lines on the court, a guy to do the electrical and the lights and all that. At the end of the day, I spent about $28,000 to build this.

Starting point is 00:02:48 And it would have cost about $50,000, $55,000. And that includes a pad for a shed that I put in. So very happy with that. and I turn that into a business where we install sport courts and putting greens and basketball hoops and in-ground trampolines in people's homes. And we have Facebook ads running for that right now. We've got a bunch of quotes out, like a ton of quotes out, a lot of good stuff in the works, but no revenue yet.

Starting point is 00:03:12 We have yet to close any jobs. I've spent about $4,000 in Facebook ads on my business partner, James, who is the same partner for Fast Tree Care. He built the website and it looks amazing. And it's just, it's hard to get your first customer, especially. if it's a high ticket service like this. I mean, the jobs we're quoting are between $10,000 and $100,000 each. And so it's a long sales cycle and it's not really the right season for it.

Starting point is 00:03:34 But this is one that I'm just as excited about today, if not more so than I was when I originally talked about it a few months ago. And it's one that we're actively pursuing. Next business is fast tree care, the other business I have with my business partner, James. This one's been pretty slow lately. I haven't put much attention into this. And it's also the wrong season. But we're still doing thousands a month, sometimes tens of thousands a month.

Starting point is 00:03:55 and it's just pretty flat. We're just kind of complacent, and it could be doing a lot better. But it's profitable, and it's still there. Next one is Secret Pickleball. If you'll remember, I have a shop behind my house. It's about 2,100 square feet, and I wanted to launch an indoor private pickleball club for this. And I posted a bunch of Facebook ads for it with a type form that had 19 questions,

Starting point is 00:04:17 and I got a ton of inquiries. I was incredibly enthused at the response. And this club, so the business model is basically, $99 bucks a month, and you can play pickleball a defined number of times, either in doubles or singles. And if people don't play that often, I can fit up to 200 members. If they play a lot, I can only fit about 100 members. So my Facebook ad test showed me that it will not be hard to fill this to capacity, that it would gross about $15,000 a month and net, call it $10,000 to $12,000 a month.

Starting point is 00:04:51 But a lot of big problems here. I need to add a new septic system, which is like 12 grand. I need to expand the building, which is like 20 grand. I need to add a bathroom because you can't have a pickleball club without a bathroom. That's going to be like 15 grand. I got to paint it. I got to demo this weird structure inside of it. I got to add gravel.

Starting point is 00:05:11 I got to add a security system. It was going to be a lot of money, a lot more than I thought. I budgeted about $30,000 or $40,000. But after getting a bunch of quotes, it was going to be about $70,000 to $90,000, which is still a great return on investment if it nets 10 to 12,000 a month. But I was afraid that the city would shut me down because it wouldn't be zoned appropriately. And it was just going to be a big lift to maybe get shut down by the city. And I want to do other stuff with my shop. I don't want it all tied up. I want to do woodworking out there. I want to liquidate pallets of washers and dryers,

Starting point is 00:05:42 which is what I'm doing with it right now. And I'll touch on in a minute. I just want freedom and flexibility with that building. I don't want to tie it up as a big wall club. So the validity of that business idea is still very strong, as strong as it ever was, but I just decided not go through with it because it's just too much. I invested some money into it, but not too much where I didn't feel too bad backing out. There was a business called side vending. You may remember a year and a half ago, I posted a video about perfume vending machines that went mega viral, 20 million views. We got in touch with the manufacturer. We started importing them. We sold them. And it just did not go great. We had a hard time with the sales cycle.

Starting point is 00:06:18 we had a hard time managing salespeople. We had a hard time in a few different areas of this business. So we sold a handful of machines. We did six figures in a short period of time. We were profitable. But then we just said, you know what? The ROH on this return on headache is not great. And when you're publishing a ton of content,

Starting point is 00:06:39 you get a lot of inbound for cool opportunities and cool stuff. And so the opportunity cost of doing one thing becomes higher and higher and higher. And so as the months wore on and other opportunities started presenting themselves, it was like, you know what, this isn't worth the headache right now. So much like the secret pickleball business, like it's a very viable thing to import and sell vending machines. Extremely viable. You make thousands of dollars profit per machine. But it's just not something that I wanted to mess with.

Starting point is 00:07:06 So we just moved on from it. Next business was a agency that helped people get more leads for their local or home service business. And that was going pretty well. We were doing thousands of dollars a month in monthly recurring revenue. We were getting results for our customers. But back to opportunity cost, we just moved on from it. So long story short, we just moved on from it.

Starting point is 00:07:28 Still a very viable business where you weren't the first or 1,000 people to start that business. It wasn't a new idea. But like any business, it's usually harder than you think it's going to be. And the opportunity cost wasn't worth it. Next business. That is my Buckees resale business, which you've heard about a zillion times. so I won't go into, but it's doing great. We've been double-paying sales tax for a while now,

Starting point is 00:07:52 for years, and we've been trying to work with the state of Texas to get reimbursed for all of these overpaid sales taxes. And it was this huge audit process. We had to submit tons of receipts, and Kirk, my business partner, had to do a ton of work and my accountant and my employees, and it was just this major pain, major, major headache. But really a headache you only have to go through once because now that we have systems in place, it won't happen again. Anyway, it took years and years, but we finally got a $170,000 check back from the state of Texas for sales taxes that we'd overpaid. And that was great. That went straight into our personal checking accounts, mine and Kirk's, and that was a nice Christmas bonus for us. So it's just, you know, this business is an overnight

Starting point is 00:08:37 success, five years in the making. All it took was to be a viral hit and then to kill your other business to focus on it full time and then to move locations and then to almost get shut down and then to not be profitable for a while and then have to pay off the debts of the other business that you used to be a part of and do this massive painful audit with the state of Texas and figure out how to operate in a low margin business environment and all we had to do is figure out all those things in real time and we're an overnight success. So that is a great business. It's very profitable and I'm very grateful to my business partner Kirk for doing a great job there. He's the reason why it's successful. I've got the cool startup story, but he's been the one putting in all the time and effort for

Starting point is 00:09:18 five years now. Next business is our pet cremation business. Still going. Going strong. Pretty steady eddy, not growing really fast, not shrinking at all, growing a little bit. It's profitable every month. We do tens of thousands in monthly recurring revenue, but we are looking for more veterinary partners, for more customers here in DFW preferably that own a veterinary clinic that we could work with.

Starting point is 00:09:40 but it has strong margins. We've got a solid system in place, but we're just not actively trying to grow it really fast. It's kind of a long sales cycle business, but once you get a customer, they tend to pay you thousands a month for many years to come. I owned an RV park with my business partner, Nick, in Waco, Texas, and we sold that at the beginning of 2025, and maybe it was last year actually, end of 2024. I don't remember, but we're glad we did. It was a good buy, but it was also a big headache and not worth our time. So we sold it and I think that the new owner is doing great with it. So I always like selling an asset like that and seeing the buyer continue to find success. While we're talking about real estate, I'm still a general

Starting point is 00:10:26 partner in a fund called Blue metric. Our parks are called Streamside Parks and I have ownership in about 10 different parks, which is about a little over a third of the portfolio. And I help fundraise for these parks and I help source them. And it doesn't require a lot of my time because the operations team is great. And we have a $11 million portfolio under contract right now that we're about to close on that will almost double the size of the fund. So when I came on board, I think we had like $50 million dollars worth of parks. Today it's closer to $150 million and it will be $270, $250 somewhere in there after we closed this big purchase. And I'm not trying to make it sound like we've had all that growth because I came on then. Like, no, I just came on at the right time and the team kept doing what they

Starting point is 00:11:16 were doing before me. And they probably would have done just about as well if I hadn't joined. But I haven't able to contribute there and it's felt good. And it's been a good symbiotic relationship for both parties. I am buying 53 acres outside of the Dallas Fort Worth Metroplex, spending about 700,000 on it. And it also comes with two double wide mobile homes in decent shape. It has two water mains. It has a pond. It has a creek through it. About 40% of it's in a flood plane, which is why it's only 14,000 an acre. But it's 45 minutes from my house in the path of progress, the path of growth. And I just don't see how you can go wrong buying raw land. Well, it's raw land, but it's also improved. There's two mobile homes on it that I'm going to rent out

Starting point is 00:11:57 for about $1,500 a month each. I don't see how you can go wrong buying land in the fastest grow metroplex in the country. Values peaked in 2022 or so. And they're depressed a little bit right now, but they're heading back up. So I feel like it's a good time to buy. And I just want this to be a generational asset that's in my family forever. And I want to take my boys out there and shoot deer and clay pigeon. And the rent from the mobile homes will come close to just paying the payment on the park. I am going to get a loan for it. And I'm going to raise some grass fed beef. It'll hold about 25 black Angus because generally speaking, you can do two acres per grass-fed cow. So with the rental income plus the beef, I should make a $10,000 to $20,000 a year

Starting point is 00:12:44 profit. It is ag-exempt, which means my yearly property taxes are next to nothing, $500 a year or something. So I'm not trying to make a bunch of money on this. I'm just trying to have some raw land that I can go camp on and hunt and just hold for a long time. And it should compound quite nicely, 15 to 25% IRA when it's all. all of a sudden done. I launched a community this year called TK owners.TKowners.com. You've heard me talk about it most likely. I launched it with a few friends, Taylor, Brandon, Kamal, Nick, Peter. We launched on April 30th, my son's birthday, and it's gone great. It's a place for people to build businesses with each other and to get a little more support on ideas that I talk about. I do

Starting point is 00:13:30 weekly ask me anything's in there. And we've done about 600,000. in revenue since launching, and the vast majority of that is profit. We do quite a few lifetime memberships. So our monthly recurring revenue is good. It will be to 100K a month in not too long, but our monthly sales are much better because we sell a lot of annual and lifetime subscriptions. So very pleased with that business.

Starting point is 00:13:58 It's just tricky when I post about all these business ideas. People aren't likely to take action on them if they don't have enough support, right? There's a direct correlation between people launching businesses based on my content and how much time they spend with me or with my content. So the more time they spend with me or my content, the more likely they are to launch. So yes, it is a great business for me. It's profitable. I enjoy it.

Starting point is 00:14:21 I'm in the business of business. But also, it's a great way for me to fulfill my mission of helping to enable entrepreneurship and helping to enable one million people to start a business ultimately. That's the big goal here. TK owners is more general. and I launched a couple months ago, another community that's very, very specific for people wanting to become AI consultants to do AI implementation or automations. It's called Playmakers. That's Playmakers AI.com. And that was going great. We did 600,000 in revenue our first

Starting point is 00:14:51 couple months, maybe 400,000, our first month, most of that profit. And people are starting businesses. They're finding customers. They're posting their wins. And it's going great. You can check that out at playmakers.a.com. I have another business. that I own a minority stake in called glide. Glide builds software for skilled nursing facilities. And this thing has been in the works for three years. It started as an AI newsletter, pivoted a couple times, gone through some partnership changes, a lot of headaches. But Zach is an awesome operator. He's doing a great job. We've signed some really big clients lately. And I don't want to talk about our revenue because this is a pretty competitive space, but it's going

Starting point is 00:15:33 very well and we're very pleased with it. Another thing I'm doing temporarily, most likely, is I'm liquidating pallets from B-stock, like overstock return pallets from Costco. In my shop back there, I've got about 26 double pallets of outdoor furniture and appliances that I'm selling on Facebook marketplace. And if you think like, Chris, like opportunity costs, like, isn't that beneath you? Not at all. Because it doesn't take a lot of time and I have my kids help me with it. They take pictures. They help me listed on Facebook Marketplace. And I'm making a video about it with Shannon, who you've probably heard on this podcast. So I'm trying to see how quickly I can make $10,000 in profit. So it's a business and it's also a piece of content at the same time. All right. And as far as

Starting point is 00:16:17 content goes, let's talk about content for a minute. Then I'll talk about investments I made this year, talk about net worth updates and income. So I'm still putting about three short form videos a day. I've got a guy named Austin that helps you with my shorts. Austin's shout out. He's awesome. He lives in Idaho. And he helps me. He's kind of like an analyst.

Starting point is 00:16:38 He helps me script my shorts and find shorts ideas. And shorts have been kind of slow lately. I have a ton of people copying my format. My green screen, you know, look at this freaking thing right here. They're mostly using AI and like, HeyGen and like these lame tools. I don't know why they don't just use their own face and voice. I don't know. But that's made it a lot more diluted.

Starting point is 00:17:04 So my videos have not done as well over the last few months. And it's forced me to get more innovative, more creative, and come up with new formats, which we're in the middle of doing now. And it's a good challenge to have because I've said several times on this podcast, like the more effective a growth hack, the shorter its lifespan. People catch on, right? Especially when millions of people are watching his videos by the nature of these videos. That's gotten more competitive, but I'm still getting consistently over 100 million views a month across all platforms.

Starting point is 00:17:35 Most, the vast majority of that being short form videos over 95%. I'm doing a lot of long form videos as well, two to four a week, some out and about style, documentary style. I've had some videos hit hundreds of thousands and my first hit a million views in my appliance rental video with Kyler. Those are a lot of fun to film. I had a video that I filmed in the middle of nowhere that I hope you. you watched because it's like my pride and joy. I had a lot of fun filming it and I just felt a lot

Starting point is 00:18:02 of pride watching it. It was just very enjoyable to make. That one's called like I started a business in the middle of nowhere. I think we'll link to it below. But it's tough because the Talking Head podcast style videos, they typically don't do as well because there's not a lot going on. There's not a lot to watch. But sometimes they do. If the concept is interesting enough, like turning $1 into $5,000, thousand dollars from books. That's interesting enough. That long form video did very well and the audio did very well. Mindy's awesome. I just published that a couple weeks ago. You probably heard it. But all else equal, you really got to go out there and do the thing like crying the stumps in person and the video will perform much, much better. So I'm trying to do a lot more of that. But it's also

Starting point is 00:18:48 hard because sometimes you go spend all day filming with a crew and you script it and you storyboard it. You can do all this. You spend all this money editing it. And it does. even fewer views than a Talking Head podcast. You just don't know, right? You think you do, but you don't. So still experimenting with that, but having a lot of fun. It's just hired my first full-time producer, Carly. She's awesome. She used to work for ARAC, a big YouTube channel. She's worked with Mr. Beast, and she's helping me systematize some stuff. Audio podcast has been kind of flat for a while. It's very hard to grow. I got a boost from Diary of a CEO, but it's been the holidays over the last week or two, so it's kind of shrunk a little bit. I don't know how much of

Starting point is 00:19:26 that is permanent versus just seasonal. But it's growing, just not nearly as fast as I'd like. My newsletter has grown a ton from about 77,000 subscribers a year ago to 240,000 today. I started doing paid ads with a guy named Kevin a couple months ago to grow it. So it's growing a lot faster, thanks to paid, because before that, I'd only done organic. So the newsletter's kind of a business in and of itself. It's quite profitable, and it's fun to write. And Molly helps me with that. Shout out to Molly. Open rates are very steady at about 55%. Mixed click-through rates, three to five percent, unsubscribe rate, 0.2.3 percent. And I'm adding between 700 and 1,500 new subscribers a day. More content stuff. I'm doing more sponsorships, working with brands like

Starting point is 00:20:15 Busy, who I love to use for entity formation, go high level, of course, Beehive. I invested in Beehive just today, by the way, made an angel investment in them. I've been begging them to invest in invest for a while. I'm doing sponsorships with Claude, the AI company, Replit, Lindy. I also Angel invested in Lindy this year. Only brands that I really love, like I genuinely love. And that's been a good stream of income. Last note regarding content, I'm launching a podcast that I've been recording for a year and a half and I've never published. It's kind of a non-profit passion project that I've wanted to do for literally a decade. It's called How'd You Do It? We're going to link to it. It's just a passion project. It's my wife and I. And we talk to active Christians

Starting point is 00:20:59 that are older and have mostly grown kids that are out of the house and ask them, how'd you do it? How did you raise your kids in the faith, so to speak, in a way that would keep them in the faith after leaving the home? Like very tactical like this, right? Like specifically, like, how old were they when you gave them a phone? What was your vacation policy? What did grounding them look like? Looking back, do you regret being too strict or not strict enough? So we've recorded five episodes and we're going to start publishing them. So I've just been procrastinating. If that sounds interesting to you, I would love for you to check it out.

Starting point is 00:21:33 Angel investments. I made a handful of angel investments this year, Lindy, lindy.a. It's basically the Zapier for AI. I interviewed the founder, fell in love with their story. He's a killer. So I begged them to invest and they let me. So I wrote a five-figure check into that. My good friend Arthur is the chief growth officer.

Starting point is 00:21:55 I think I have that right for a company called Oterra, O-T-T-E-R-A, and they are enabling fast channels, right? So you turn on your smart TV and you see all these random fast channels. That is a tidal wave. To give you some perspective on my YouTube channel in 2024, I think 7% of my views were on TVs. And in 2025, it was 40% from 7 to 40% in one year. People are watching YouTube on TVs now.

Starting point is 00:22:19 And people are watching random channels on TV. Like my friend Kevin Espiritu, he has a YouTube channel with seven or eight million subscribers called Epic Gardening. He has a fast channel. And so people will watch him on their TV, not on YouTube, but on his, he has his own channel, right? It's like a digital channel. That is exploding right now.

Starting point is 00:22:38 And his company is exploding. And they're riding that tidal wave and he's a great guy. I've known him for 10 years, go to church with them. And I wrote a five-figure check into his business. And Beehive, I've been best. begging Tyler, let me invest, let me invest for about six months. And they opened up a round. So I wrote five-figure check into that. And my friend Brandon, he started a business called Foundation AI, which is now called David, Davidmarketing.co. And then the AI side of things is get david.

Starting point is 00:23:09 A.I. He's implementing AI automations into small businesses. I obviously love that space. I talk about it all the time. And I love Brandon. I believe in him. So I wrote a five figure check into his business as well. And, you know, angel investing. Most of these go to zero. They take years or decades to pay out. So it's too early to tell. But all of these are going well so far. It's only been months. But happy with the outcome of all of these so far. And then I've made really random, odd angel investments over the years, most of which have not gone well. Let's see. Virtuix, they're building full-body VR gaming system. They're trying to be like the Peloton for full-body VR gaming. Invest in them like five years ago. Golf board, it's like an electronic

Starting point is 00:23:58 battery-operated golf cart. Best in them a while ago. Maybe Gumroad, that's actually done well. they've doubled in valuation. High Leet, which is kind of like Lulu Lemon, they have not, I think they've already failed. Keene, which is like a smart home gadget company, I think they've already failed. I've written most of those off. But it's kind of funny. Like you got proximity bias, you know, you invest in people you know because you assume they're smarter than the average person. And that seems kind of like a fallacy. Like just because you know them personally doesn't mean they're more likely to succeed. But in my experience and in my friends experience, like, people usually have a lot of success investing in people that they know personally. So I'm taking that bet. But I will say, if you're listening

Starting point is 00:24:44 to this and you're wondering if I will angel invest in your business, the answer is probably no. Just because I'm not an angel investor, I don't want to be. I don't want to look at decks. I don't want to hop on calls with founders to be pitched to. Like, it's not meant to sound harsh. It's just not my love. Like I want to build things. I don't want to invest in things. So it's not really something I'm looking to do more of. In addition to those angel investments, I bought more Bitcoin this year. I've been buying and holding Bitcoin since 2016. I firmly believe in it.

Starting point is 00:25:15 I'm pulling up my Robin Hood account as I talk here. Not buying any more Ethereum for the time being Binance coin, XRP. Like a lot of this stuff I've just been holding forever. And some of it may still go to zero. I don't know. But I just, I don't want to sell. I'd rather just keep holding. So I dollar cost average into Bitcoin every single day.

Starting point is 00:25:37 And I have a lot of Bitcoin. It's a big part of my net worth. I started buying precious metals for the first time this year. Thank you, Peter, for finally twisting my arm and convincing me. It's kind of funny. There's been some data that shows that, you know, oftentimes investments do the best when you buy at the all time high, which is completely the opposite of what you think, buy low, sell high, et cetera.

Starting point is 00:25:56 But oftentimes when you buy at the all time high, you're buying momentum, right? And it just keeps going up. Okay. Not investment advice. I'm not an investor, right? So don't listen to anything I'm saying. I basically bought Bitcoin at an all-time high. $700 felt foolish.

Starting point is 00:26:13 Wasn't gold and silver. It's only been a few months, but it was at an all-time, they were both at all-time highs, and silver has been absolutely on a tear. Who knows? But when I buy, I never sell. And I said that on the episode a year ago. I just don't sell. If I had to sell to pay the mortgage and feed my family, of course I would.

Starting point is 00:26:31 but I don't get in and out of positions. I buy things forever, whether it's land, stocks, or crypto. So I did buy gold and silver a few months ago, and I'm holding for the time being I'm not buying anymore, but I bought physical gold and silver, and I have them safely secured. Stocks, I bought a lot of stocks this year. My biggest holding is Robin Hood.

Starting point is 00:26:53 I firmly believe in Robin Hood. I'm a big Neffel guy, N-E-F-L, Network Effects Founder-led. I like buying stocks that enjoy network effects. as in companies that get more valuable as more people start using it like Facebook like eBay marketplaces Robin Hood Bitcoin has network effects I'm obsessed with network effects so if a stock in my opinion has network effects and it's founder led it outperform as a market in fact I did an episode about this a couple months ago a video and I bought a domain name neffel stocks any fl stocks.com you can see for yourself you can back test and you can see how stocks have

Starting point is 00:27:27 outperform the market when they were founder led and and had network effects. I firmly believe that anything in life, it all comes down to incentives, right? If something is wrong, if something is right, it's because the incentives are either aligned or they're not. And if a company is founder-led, the incentives are usually aligned.

Starting point is 00:27:45 He wants his baby to keep going well, like Clark Zuckerberg, like Elon Musk, like the Robin Hood CEO, Brian Armstrong, Coinbase CEO. So Robin Hood is my first biggest holding. I bought hundreds of shares of that this year. year more in previous years. Tesla is my second biggest holding, never selling that. Coinbase is my third biggest. Then meta, then Google. I'm like insanely bullish on Google and how they'll stack up

Starting point is 00:28:13 in the AI race. V-O-O, you know, just the index. That's my sixth biggest holding. Then Zoom. And I'm not really bullish on Zoom. I just bought a lot after COVID at way too high of a price. And I'm, I've almost broken even on it, but I'm not selling it. Amazon, then Chipotle. then AMR, Alpha Metallurgical Resources, and I just copied Monash Probrise Trade there. I have no idea what they're doing, but he's smarter than I am, so I copied it. Kupang, the Amazon of South Korea, another Neffel stock. The founder is an absolute monster, just like Jeff Bezos. IREN, it's like the data center play.

Starting point is 00:28:52 Open. I own open stock. I don't think I'm that bullish on it, but whatever. It's doing well, but I kind of regret it. Uber going very well. Alibaba, Netflix, Unity, the software business, Garmin, been holding for a while. It's done really well. Angel Studios.

Starting point is 00:29:08 They make clean movies. That stock is not going well. It's down about 50% since I purchased it, but we hoddle. Stubhub just went public this year, both founder-led and enjoys network effects, down 22% since purchasing it. And then Airbnb, which is just doing okay. It's been very flat for a while. those are all of my stocks and I did a big boy thing I opened a Roth IRA for both myself and my wife

Starting point is 00:29:35 and I learned what that is and that's maybe the most mature thing I've ever done so I'll be contributing to that every year I had some crypto debt I borrowed against my my Bitcoin years ago to buy more Bitcoin I paid that off this year we sold our minivan and my Tesla Model S this here swapped out my car with a cyber truck lease. I did all the research and it told me that I would save more money if I'd lease to cyber truck as opposed to purchase it because they depreciate like a rock. So far, it's maybe the best vehicle I've ever owned. I love it. I love it. I love it. And we'll see if the lease decision paid off. It's only a two year lease. I think I pay $1,300 a month for that. And then I got my wife, Sequoia, a 24, had 3,000 miles on it. Sequoia.

Starting point is 00:30:24 the lunar rock color and she loves it. It's really the first vehicle that she's actually loved. So we've graduated from the minivan. On a personal note, I'm considering some goals for 2026. I've never been much of a goal person, but I want to be. I set a bunch of goals last year and I failed at most of them. But I think all else equals better to have goals than not. I signed up for an ultramarathon. This Saturday, I have not ran since June. And that was only four miles. I ran 11 miles in all of 2025. completely out of shape. I haven't gained my weight back. I weighed 260 pounds for all my 20s, but I'm sitting at about 210 right now. I try to be closer to 200. And I've been working out in the yard and stuff, but I have no cardio capacity right now. And I was standing in line for

Starting point is 00:31:11 a ride at six flags talking to my 15 year old, who is a cross-country runner. He's never ran more than eight miles. And I've been trying to convince him to run an ultra. And he's like, no, I don't want to. I don't want to. And then finally, I was like, I'll give you 300 bucks. If you run one with me. And I'm like, I'm as out of shape as you get. And he's like, done. So I pull out my phone. We found an ultra in Waco this Saturday, which is what? January 3rd. I don't know. It's called the Waco Resolution Run or something. And we signed up with a 50K, which is 31 miles. And I'm not running it all this week. I'm not training. I just want to see how it goes. So it's going to be painful, but it's going to be awesome. And my son's going to do great. And it sounds, I don't know,

Starting point is 00:31:52 It sounds more intimidating than it is. Think of it like a hike where you do a lot of running because there's a lot of walking on an ultra. Even like the best ultra runners in the world strategically power walk up hills. They strategically walk at times. It's normal. It's accepted. So I'll just do a lot of walking.

Starting point is 00:32:10 And hopefully I can finish in under six hours. And I'm excited to see what my boy is capable of because most people don't know what they're capable of physically, mentally or otherwise. So I feel like, you know, how you do one thing is how you do everything. And if he pushes his limits in this, and if I push my limits in this, it will open up doors in other parts of our lives. So I have run 14 ultramarathons between like 2019 and 2022, give or take. My last one being 100-mile or three years ago. So my body will remember, like my muscles will remember to an extent, I think, I hope.

Starting point is 00:32:45 But that only goes so far. So I will report back on how that goes. I kind of want to wake up at 5 a.m. every day this year, whether it's a Sunday, Saturday, whatever. I'm an all or nothing person. So when I set goals that are like, all right, only eat sweets on Sundays. It just doesn't go well. It needs to be like I eat no sugar this year or I don't have a sugar goal and I do whatever I want. So I'm curious to see in the comments, genuinely, this isn't just like engagement bait. If you guys have set goals around waking up early and what was the structure of that goal, what did it look like? How well did you do at it? Or,

Starting point is 00:33:19 not very curious about that. I want to transcribe the whole book of Mormon, just like write the whole thing down in a journal instead of reading it with my ADHD. I cannot focus when I try to read the scriptures. I just can't pay attention. Like I can. I could. I don't want to just write myself off, but I don't. It's extremely hard. I still do it almost every day because I think it's a good thing to do even if I don't retain anything. But I feel like if I transcribed it onto a journal, I saw Instagram real about someone that did this with the Bible. I feel like if I did that, I would get more out of it. So I think I'm going to try that. I got a new job slash calling in my church. Nine months ago, I basically helped my pastor. And I was very intimidated by it, but it's been

Starting point is 00:34:06 amazing. And I love it. And I get to hang out with the youth a lot. And I get to push myself and be uncomfortable a lot. And it's difficult, but I really, really have enjoyed doing that a lot. And to wrap this up, you know, this is a business podcast. People love hearing about income, real numbers. I don't really like talking about that. It does really well. Like when I talk about how much money I make or whatever, those pieces of content do really well.

Starting point is 00:34:31 But it's also awkward. So I want to try to find the balance between like showing people what's possible and also keeping cards close to my chest because I'm somewhat of a private person. But this year was incredibly transformative for me in every sense of the word. There's a lot to be grateful for. And I think I counted and I'm making six figures of net profit from seven to eight different sources each. So any of them could go away tomorrow, but I could also gain one or two more tomorrow from other things. Much of that is driven by content. And I think people are quick to write that off and say, oh, you're cheating because you have an audience. It's like,

Starting point is 00:35:11 well, if you consider, you know, learning skills for 15 years, you know, starting 80, different businesses and then posting about those experiences and then using that as a distribution channel as cheating. Okay. But it certainly wasn't the shortcut. These are hard fought lessons. I'm not like a 19 year old like regurgitating business books that I'm reading. Like I've actually done these things and I'm still doing these things and it would be

Starting point is 00:35:35 foolish of me to not use advantages that I have to grow a business. I know people that are really good at making content and they feel kind of prideful about not wanting to have to rely on that to start a new business. And I just think that's foolish. Like if you became the best person in the world at Facebook ads, why wouldn't you use Facebook ads to grow your next business? Just because like you're prideful about it and you want to see if you could do it. Okay. But why handicap yourself if you don't need to? So I'm always going to be extremely mindful about things that I promote, things that I talk about, things that I start because I don't want to waste people's time or attention. I know that's like the world's most scary.

Starting point is 00:36:14 and valuable resources attention. So I am going to be very mindful about that. But at the end of the day, like, if I can offer something that people want to pay for and that they will find more value out of than what they pay, then I'm going to see if I can do that in a good, sustainable, moral, ethical way. So 2024 was, I think, my best earning year ever. And 2025 did about three times more than that. My main YouTube channel makes between $15,000 and $30,000 a month of profit. My secondary YouTube channel makes between $500,000 a month. My Facebook page makes between $10,000 and $30,000 a month. My communities each make net profit between $30,000 and $150,000 a month.

Starting point is 00:37:01 And when I say make, I mean like make net profit to me, not revenue. Texas snacks, six figures a year in profit, RV park stuff, six figures a year of profit, sponsorships closing in on seven figures a year of profit, newsletter, six figures of profit, mid to high six figures, TikTok, five figures, audio podcast, six figures, other bets, like other random one-offs, six figures. Oh, I forgot I have an RV slash mobile home park community that's another six figures a year of profit. And you will never, ever catch me say the phrase multiple six figures. If it's 900,000, it's six figures. If it's 100,000, it's six figures. Sparkloop helps me monetize my newsletter. That's five figures, high five figures a year of

Starting point is 00:37:52 profit. Twitter, $1,000 bucks a month, $2,000 a month. Amazon affiliate. Other affiliate stuff, a few thousand bucks a month. And I think that's just about most of it. I have no idea what 2026 will bring, but I'm very grateful. I'm grateful for all of you for being a part of this, for helping me, supporting me, for your kind words. I receive much, much, much, much, much more support than I do negativity. And for that, I'm very grateful. So thank you for following along, listening, watching, however you consume this. But just remember, all of the time you spend consuming this or other business content is kind of a waste if you don't take action from it, right? strive to get your dopamine from action and not from information.

Starting point is 00:38:34 Okay, that's not my quote, but I heard it and I love it. So I'm taking it. Action, not information. Go take action. And you'll be better off for it. So love you guys. Appreciate you. We'll see you next time on the corner office.

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - My 2025 Profit Reveal: A Full Breakdown of Every Income Stream⏐Ep. #261

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