The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - Part 1/2: How to Make Money With a No-Code App: A Step-by-Step Guide⏐Ep. #129

Episode Date: February 10, 2025

Get a free 30 day trial of HL with this link only! https://www.gohighlevel.com/chris-koernerI sat down with podcast regular Sam Thompson (https://x.com/ImSamThompson), and we talked about how he's planning to launch an AI-powered recipe app using no-code tools and Facebook ads. We discussed his idea to become a free proposal consultant to get into the wedding business. He also shared his views on the importance of understanding business math like CAC and cash conversion cycle. We also touched on using affiliate marketing to generate revenue with a lead magnet created with ChatGPT and promoted using ads, and using tools like Creative OS and HeyGen to make ad creatives and videos.This is part 1 of a two-part conversation with Sam. Be sure to tune in next week for part 2.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction and Initial Thoughts on AI and Apps00:49 Wedding Planning Business Strategy02:29 Personal Reflections and Technology Evolution04:15 Exploring No-Code App Development05:42 Recipe App Concept and Monetization07:52 Marketing Strategies and Business Models14:11 Collaborations and Future Plans16:07 Cold Audience Strategies16:40 The Power of Facebook Ads17:19 Optimizing Ad Campaigns22:33 Affiliate Marketing Tactics29:17 AI in Marketing30:00 Viral Marketing Case Studies32:35 Conclusion and Next Steps

I think I can just stack a bag, slinging an AI wrapper on Facebook. You just put in a dollar, get back to five, 10, 20. Asymmetric risk is like, oh, what happens? What's the worst? I lose five brand. But like my upside is 30K and ARR in an asset that's worth 100 grand. It's like, I'll make that bet every day. I'm like literally going to drop ship software where I just spend $1,000 to build a prayer app,

cooking app, productivity app, like whatever I can think of and just run it. Monetize everything. If you run a wedding planning business, what's the best top of funnel lead gen to get the client is proposal. You help you get all these wedding planners are trying to get the girls to be like, all right, this is the wedding planner. And it's like, dude, no, no, nah. You go out for the guys of like, hey, let me help you plan the best proposal humanly possible. And then when the girl is like absolutely enamored with the entire experience and she goes, how did you plan this? And they go, well, actually, this company or this person helped me.

They also do wedding planning. We should talk to them. You know? That's the play. So you're a proposal consultant and you're $0. You're free. Free proposal consultant. What's the catch?

Well, I have a network of expert wedding planners. They're already vetted. They're proven. They're awesome. And you just have to use one of mine. And they'll pay me on their end. And it's just a referral game. Yeah.

And you can get a referral on the top because it's like on the proposal part. because it's like I might have gone above and beyond, but like for her, I would do it over and over again. But like there's layers to it. You know, there's like the actual getting on the knee and there's that piece. But it's like you have the ring itself. You have the proposal moment. You have the photographer. You have the experience of that.

Then you have the after party and you have the restaurant with all the friends. And it's like, you know, if you have those relationships, it's like, oh, like I'll get kickbacks from the restaurant. We get kickbacks from wherever. I think you could step in and be a free proposal consultant as a top of funnel lead gen into into wedding planning. Monetize everything. Yeah. Yeah. If I've learned anything through this experience, it's one, that I love Lauren more than life itself.

And two, that you can make money in the proposal space. The two most important things in life. Those are the two things I want to do. It's funny because when I proposed and got married and had my first kid, this was, 08. Like it was literally, I got married in 08 when I was 21 and we got pregnant in 09. And so like, yeah, I mean, I didn't even have a smartphone then. I had a freaking Palm Prio like a Blackberry keyboard with the little stylist dude. Yeah. And so do you know what like our gender reveal look like? It looked like me chilling in the OB's room while she got an ultrasound. And it's a boy.

Cool. Like that seems so antiquated now. Like right. But that's just how we rolled back. How old school of you, dude. Dude, I'm like a boomer, basically. It's an antique. Jeez. It's so funny. What else is new?

Oh, you know, just humping away on unlimited content, jamming on everything that we're doing it quicker, making a couple, a couple little side plays that I think are interesting. Okay. We'll have to talk about those. We've touched on pieces of it over the last couple of pods. I rewatched one of the pods that we did. The one specifically about the prayer app, the pastor, where I was like, I want an AI pastor. Yeah, PSTR.

Yeah. The most humble way humanly possible. I really what I said about it. You know what I mean? Let me translate. That's you saying you really liked what you said about it. I really enjoyed. Yeah.

I'm a good now. I know. You have to. I really resonated with my own statement. You know what I mean? Okay. But yeah. And so, you know,

know, these micro consumer-facing apps, I think is super interesting, especially as all of these like iOS-leaning no-code tools come into existence. And so you have your Flutter flows, you have your Thuncables, you have, you have, you know, there's a handful of these. What are those things? What are those things? Flutterflow is a no-code iOS app builder. And so both of them are actually. Thuncable is the other one.

Flutter code. I've never heard of that. Flutter, yeah, Flutterflow. dot io sponsor chris and then thumptable.com maybe i don't know also so okay these are specifically ios builders they mobile first and so like they when you go and and publish them you publish them to the app store and the google play store and so the learning curve is there's definitely like it's it's not as straightforward no code as other tools but it can do more that's just the tradeoff right the more user friendly, the less it can do. Yeah. And so like they're, they're cool. I really like them. I met a dude on

Twitter actually after he watched, he's been following me, but he watched the pod and I got a bunch of DMs being like, I'm a developer. I'm a developer. I'm a developer. Yeah. Let's do something. He was like, hey, I'm down. Like I can, I'm a flutter flow guy. Like I can build this. And I was like, all right, cool. So I bought a template. I'll just spill the secrets. Dude, come on. Yeah, I'll spill the secrets. So what I'm, what I'm launching, what I'm launching is, a recipe, a recipe like directory app with all these different types of recipes. So vegan, healthy options, keto, right, all of these. And then you get a, you get an AI powered sous chef in the app, right?

And so you can pop in, you can say, hey, I only have eggs and time and bacon. What can I make? Right. And it'll like hit you with whatever, like the recipe is going to be. And so I just think it's like a mathematical equation of like the market the market size for that is massive like every In the United States. It's like literally everybody. So I'm like all right. Let's just say 300 million people. I think that I can probably get downloads on the app for sub five dollars on Facebook ads. Okay. That's the goal. And then Facebook ads all the way. I'm going to do organic. You know what I was doing with the send prayers thing where I was just like automating all of those posts. Same thing. I'm just like, just going to launch five Instagram accounts that are like, I'm calling it instant chef.a.i.

That's going to be the domain. Instant chef's kiss right there. I'm still trying to come up with a name for the for the, for the, the sous chef. I'm thinking like Pierre, you know, like. Oh, okay. Yeah, yeah, yeah, yeah. Like that's like going to be your Siri. Yeah, yeah, yeah, yeah, Pierre, you know, something like that.

And then so I think I can get downloads for five bucks. It's going to be a pay. you have to pay to access it. There's no free version of this app. I do not want to play the freemium upsell game. It's like not what I'm here for. I'm going to do a 30 day free trial and then 60 bucks a year. 30 day free trial, 60 bucks a year.

Okay. So there so it is 60 bucks a year. But okay. Yes, but 30, 30 day. The only way to access. Yeah. The only way for you to access is for you to authorize that payment. Okay.

And so it'll be, it'll be five bucks a month, right? But charged annually. And so I think that that's a vibe. Let's say I can get app downloads at five bucks, which like feels kind of high. Like some of the guys that I know that are running iOS ads are getting downloads for sub two. And so I'm like. Now is that free to like are those paid or? All free.

Okay. But the way that you do it is like you're not paying when you download, right? You're all hitting, you're hitting a paywall post download. And so they're getting the download. Let's say for two bucks. Okay, okay. Let's say, like, easy math. Like, if I can get downloads for two bucks and 20% of those people start a free trial,

that means my cost per trial is $10. Let's say 33% of those people end up actually converting. So a $30. To a $30. So a $30 CPA cac for a $60 A-R. Mm-hmm. So I double my money on a 30-day cash conversion cycle. A, awesome, super stoked about that.

And mobile apps are trading at 4 to 5x. And so it's like, cool. I just turned like my $30 into $60 in cash returns plus the multiple. The multiple on the 60. Let's just even on let's just say it's three. I also created $180 of enterprise value. And so I'm like, and the market is so big in those videos. It's like we were talking about on the last pot about like these.

DIY videos that go crazy viral and nobody is like capturing. We talked about the recipe thing where we were like, yo, like no one wants to read your life story in the middle of trying to figure out how many grams of salt go in this omelet. Like, yeah, no one cares. And so I was like, all right, cool. Like there's a bunch of viral cooking videos. There's huge accounts in that space. Everybody wants more recipes.

My mom has 18 cookbooks, right? It's like people have seven recipe apps. Like, why am I not just diving into that where it's like, I don't need to go spend. I'm paying this guy, this developer, like $1,000 to build it. That was my next question. A thousand bucks? Okay, can you send him my way? Because I want him to build something for me.

Well, yeah. I mean, you can talk to me and I'll charge you $2,000 and pay him. Oh, wow. You know how it goes. I need that bro discount. I need that bro discount. But yeah, I think like that model. And I think that there's so many different verticals that you can do that in.

And so I'm testing it with this to be like, hey, like, if I make a super simple, and I might, I might just target like four year old plus. Like I'm not trying to like change the cooking industry. I just want people that have enough disposable income and enough desire to cook good stuff, that it's like they'll pay 60 bucks a year. Because like if you run that math out, it's like, okay, cool, I can get that to a thousand users. Let's just say, a thousand paying customers. Right.

You're talking about 60K and ARR. you could probably go and sell that for a quarter million bucks, 300,000 bucks. And all of a sudden, dude, my wedding is paid for. You know what I mean? Well, and not just that, but like everything you're describing sounds so fun. Like testing creatives, maybe testing Facebook ads. Right. That is, that's like a day out on the lake.

Dude, I've been having a blast making a Canva Bolt create of all the day one of finding a healthy recipe for you. Day one, I'm vegan. It's all programmatic. It's just scraping the highest performing viral cooking videos that have hashtag vegan recipe in it. Right. And then you just pump those down, turn it in, pop it over into Hopper HQ, hashtag it up. What's Hopper HQ?

Hopper HQ is what I used to like schedule out all of my Instagram content. Like buffer or whatever. Very similar, but cheaper. Okay. Yeah. Yeah. And so yeah. I mean, that's really the model, dude.

I'm just like, why would I, why would I not take? I was talking to a buddy yesterday about it. And it's like I was talking about the transition that I've made in the last year from being like, I'm going to say that I was very much a creator of like, I like to build the products. I like to like be in in the weeds on that into more of like an allocator. Right. As the businesses get bigger, it's not like not so much, hey, what is Sam going to do with his day? That's still part of it.

But it's also like, who are we going to hire? What tools are we going to implement? What change? Like. And so I've been seeing. myself less as a creator at times and a little bit more of an allocator. When I think about allocating energy time and money, there's just asymmetric bets where it's like, okay, I'm going to go pay this guy $1,000. All in, all in, let's say that my total risk value is like

$4,000 on the high end, to be honest. I will know if ads won't work after spending $100 a day for two weeks. Yeah. And I'm really paying me $800.00. It's not $1,000. So it's like, you play that game and I'm like, all right, for three, four thousand bucks, what happens? I get a fully functioning app that's in the app store that I can go and try to run. Cool. If nobody signs up, not a single person, I can essentially just sell the app for parts. Put on a flip on acquire. Yeah, literally.

A flippa, acquire any of those and be like, hey, I have this recipe app. Someone should go and run this. Here's five grand. Like here, take it for five grand. So video is cool, but you know what's better? Long form audio via podcast and my newsletter. TKOPod.com. Go there to subscribe for free to my newsletter.

It's one email a week, very tactical. And then go to my audio podcast, three episodes a week, stuff like this. You're going to love it. All free. No sleazy sales bitch. TKO pod.com. Are you doing like a rev share with the guy? No.

Straight pet. I told him I want to do revs share with him on future ones if we can get this one to work for sure. I'm like, I'm happy with that. But it's like, why would I not make that bet where it's like okay where else can I put $3,000 in that has such an asymmetric upside on a relatively low risk profile mathematically it just makes sense to like make those swings and I'm not the one building it like I will probably put in 50 hours where like either in the 50 hours it either works or it doesn't yeah and like at the end of that 50 hours it's like like either I can hire someone to run the ads.

He's going to continue to manage the app. I just sit as a management layer and collect my check. Or it doesn't work after the 50 hours. And like I would have been messing around building something else anyways. Yeah, yeah. Like why would it not be this thing that I think is like such a move? And so. So you're telling me we're just on the TKO pod riffing around on ideas.

Nothing planned, nothing scripted, no shared notes. We talk about this idea. you listen back to it you get inspired by yourself and you go and build it with a guy that DM'd you after hearing it as well dude it's beautiful I'll send you your 10% don't you worry no no I'm gonna I'm gonna I'm gonna build my own thing I'm like you know what let's do this let's do this in public I'm gonna I'll partner with the same guy and I'm gonna launch I'm gonna do something more niche than you but same same genre and we'll compare notes publicly on the pot I'm gonna do a sourdough companion app how about that hey

Super niche. So the targeting is going to be totally different. Yeah. Strategy is different. Yep. And we'll see. Hey, I'm not mad. Dude, this is amazing.

First of all, second of all, what was I going to say? Are you going to put it like on the Android app store? Yeah. Oh, okay. I mean, right.

I mean, like it's no offense. I only have to click one button to do both. So I wouldn't I? No. I mean, 84% of my podcast downloads are on an iPhone. So for the 16% of you that are offended,

I'm sorry, don't leave. I'm a hater sometimes. Yeah. Hey, dude. Honestly, it's okay to hate on Android. I'll join that hate parade any day. I have never pushed Facebook ads to an app before, but I've been in the weeds of Facebook ads for my newsletter and just having a blast.

I'm converting newsletter subscribers at $1.27 right now. And then I'm pushing them through Sparkloop and getting like $1.4 back. It's crazy. What are we doing? Yeah, infinite money. It feels illegal. Yeah. But like, granted, a lot of caveats.

I'm targeting my current audience on Facebook. So there's already some trust built in there. I'm writing it like it takes a lot to get to that point. But oh man, Facebook ads. Like it's just the best. I mean, I was doing it. I was doing it completely cold with more broad entrepreneurship content. Like it was probably been a year and a half since I did it.

Just pushing out like no code tools. And like little like lead magnet type stuff. I was getting subs on the newsletter for sub 150 also. And it's like those were completely cold audiences. No trust. My face wasn't even on it. It was like let it ride. Two days ago it was 250, right?

Today it's 150. And I've only been doing it for like five days. So yeah, we'll probably go sub a dollar here. It's fun. It's so fun to get in the weeds on Facebook ads. Dude. It's like best inventions of all time. Fire, the wheel, slice bread, Lauren, A.K.

K.A. Sam's fiance and then Facebook ads. Facebook ads. Am I right? Did I miss anything? That's literally it, dude. Oh, you just put in a dollar, get back two, five, 10, 20? Yeah. It's like, it's like a, it's a, it's just math. It's like, and I love that. I mean, don't get me wrong. It's not just math. There's creatives and conversions and messaging and like all these levers that you can pull. But like when you boil it down, there's nothing like some math, dude. I know. You got to run the math. What are some other fun things you've done with Facebook ads?

We could just kind of ride that theme for a little bit. I mean, tons in the e-com space, like drop shipping, you know, back in the glory days of drop shipping. Like, you know, you just find a product and a creative combo that just hits. And so done a bunch with that, done super well on some of those. We run Facebook ads pretty aggressively now for unlimited content, right? B2B service where you're running it at a call. book funnel, right? And it's all math, right? And so it's like, you're running ad saying, hey, you know, we do SEO for small businesses at a more reasonable price. Here's our approach.

Here's what's good. They go to a squeeze page that has a short VSL. Explain to everyone what a squeeze page and a VSL is. Yeah. So a squeeze page would be basically a landing page that exists between your ad and your call booking page. And so it's like common practice is also to send them directly to a call booking page. We found that the squeeze page, you get like a subtle secondary opt-in. And so like the VSL is a video sales letter essentially an abbreviated version of my sales calls that like in four minutes basically runs through the value prop. Like here's what's good.

This is our approach. If you're interested, if this matches for you, like click the button below. They click that button that says right now it says, yes, I want more traffic. They click that button. And then it goes to a call book page. Okay. And so it goes to that call book page. And essentially what we're trying to do is just run the math, right?

And so your cost per book call, right? And you multiply that by your show rate, right? And so you get to a figure that's essentially your cost per seated call. Mm-hmm. Right? People that show up. And so like as long as we can give or take. For us, it ranges, depending on the day, between 60 and 100 bucks is kind of like

where we're at. And so we, our math works at 100. Right. And so if I know that I can get a seated qualified call for $100 and then my closer, Kyle, shout out Kyle, Kyle can close at 20% right. Like, and this is like me trying to be conservative to make the math work. It's like obviously I want him to close at 30%. Obviously I want seated calls at 60 bucks. If we can continue at sub $100 qualified calls and he can continue at 20% close rate. That means my CPA, my CAQ for a new customer is 500 bucks total. We charge 500 bucks. And so I break even on my ad spend on their first month of service.

And we run on a more fixed cost model versus an econ brand runs on more of a COGS model, right? Costs a good sold. Yeah. And so like our COGS on a monthly basis per client are relatively low because our overhead is higher. And so like I don't need to expand. our bandwidth or increase my expense structure dramatically for a new customer because I already have a full-time account manager there. I already pay for the software that does it for all of our clients. And so as long as I can maintain a $500 cack and I can break even month one, my cash

conversion cycle is a okay. I can start to scale that spend more aggressively because it's not like, I'm not bleeding money from marketing perspective. I'm just reusing the same thousand. every day because we make a thousand dollars off the acquisition every day and it's not always that perfect sales like when you're doing this in reality you're thinking about sales cycles of like our average sales cycle is seven days and so really we're eating seven thousand dollars of spend but then we start to make it back and so like that's how we plan out all of our budgeting but yeah i mean facebook it's just like you just click buttons and like more leads show up for whatever reason more people don't like to make money.

And so they don't touch ads. And it's like, dude, like, I'm at the point now. And you know me, like a bunch of the people that have listened. We've been on enough of these episodes now. But like, I was always super building public, super like lead with personal brand, founder led. Like, let's use that to kind of like spearhead and do growth. And now I'm like, I don't want an Instagram account. I don't want any of that.

I don't really want to play this building public game from a lead gen perspective. I just want to get hyper effective on ads because like the reality for most businesses is no matter what, if you're going to get a business to be sizable, you have to run ads. So you might as well just start running them now. Like yeah, you're going to run ads at one point. Like you're not going to go from $3 million in ARR to 10 million in ARR without ad spend. Yeah. I don't care what kind of business you're in.

At least not quickly. Like sure, over 20. because you could probably do it. But like that's tough to do with just like a personal brand leading it. It's like no, no, no. I want to play the math game and like run it. Yeah, good, better best. Good is you have one good acquisition channel. Better as you have multiple best. You have a ton that all feed each other. 100%. What would you advise people to do if they want to learn Facebook ads? Literally just start running them. I'm going to answer my question because I just have this idea. So I have an affiliate link for high level, right? Yeah, go out of level.

We use high level in our business. And it's something I genuinely love. So it's a natural fit. That's all of our funnels for unlimited. Okay. So by the way, my affiliate link, it has a discount and it automatically forwards if you go to high level up.com, it will be my affiliate link. So high level up.

Anyway, it's 40% lifetime for everything that my affiliates pay high level, right? Which that's legit. I look at it like this, like, okay, I now have a SaaS business, right, without having to build a SaaS business. Like, what's the hard part of a SaaS business? Fulfillment, starting it, running it, developers, overhead. That's all done. Okay.

I don't have a SaaS business that can charge $100 a month, but it can charge $40 a month because I get 40% of their 100. So one thing I'm testing is I'm posting some high level shorts to all five short form platforms. and whichever one's a banger. And I already found one that has really good retention, but a really poor swipe through rate. And so I took the same video and I took five different hooks.

And I'm posting all five because the harder part is the retention. That's checked. Now I just need them to get to the retention. So you test it with five different hooks. It works. I find a banger. Then I just boost it. I just boost paid ads behind it.

And then I just watch the numbers. And it's like, okay. And these are like realistic numbers. Let's say I get a click for $23. Okay, 10% of clicks convert to a lead. That's $2.30 for a lead. 10% of leads convert to a customer. That's $23 per customer.

The average customer pays $99 a month. I get 40 of that. So I'm spending $23 to get $40 a month. Average lifetime value is say 18 months. I mean, what are we talking about here? The math makes sense. And I don't even own the company. Right.

Right. So cash on cash, baby. To answer your question, to answer my own question, go find an affiliate program like that and just push paid ads to another company. Literally. Okay. Ready? Here you go. Sign up for go high level.

I'm sitting up. Or I'm not to, not to diminish your relationship with go high level, but something even as easy as convert kit. Now whatever they're branded as just like kit.com. Kit. Yeah. They have landing page templates, both of them. spin it up, say whatever industry you want to be in, doesn't matter, whatever the software tool is, whatever, whatever, how to grow on Twitter guide, right?

You go on chat GPT, you say, hey, I want to write, you know, a 10-page PDF about how to, how to grow my Twitter audience, right? Okay, then you have a landing page that says, the ultimate guide to growing your Twitter audience, email opt-in. Sick. immediately when they sign up you send them an email with the guide and links to meme lord. tech i think they have an affiliate program hype fury or tweet hunter or is that like a mean generation software it's so fog yeah i'm going there right tech jason levine he's a sick dude on oh that's his

yeah dude so cool i know this okay i think they have an affiliate program you can lay a hopper hq you can you can find 10 software tools in the organic content creation space cap cut whatever right that all have affiliate programs like that and so then you have all of these people you run the ads you make the creatives using creativeOS dot com well shout out i got a shout out the boys you know you make the creatives you start running the ads you see what your cost per email is and then you see what the click through rate to all those affiliate links are right and it's like cool like Now you have one, you're double dipping. Now you have a newsletter of a bunch of people that are interested in growing their content or organic audience on Twitter, right?

Paired with a bunch of people that are now using these software tools that you recommended. And so like that to me and you're not trying to like compete aggressively in a direct consumer space or B2B service space. Or ecom. Right. Like you're not you're not playing the cost of goods thing. you're not playing like the fulfillment game you're not you're just like your content machine at that point and so and you can do spark loop on that or you can you know like literally your model in any in any offer any interest like doesn't matter you could do it for

LinkedIn growth for real estate agents we help real estate agents to a bc and b and b and not for nothing, I think that that's the best kind of launch pad for almost any business. It's like email opt-in around a lead magnet related to your offer, back-end monetization, Sparkloop, affiliate program, A, B, C, and B. And then all of a sudden, you know, you spend $1,000 on ads. You have $800 in recurring commissions. And you have a list of 1,000 people that are all interested in whatever your kind of offer is. and you can go after all of them with a service and say,

you're a real estate agent that wants LinkedIn growth? Dude, we actually write LinkedIn content for. We make memes for you. And then you sign up for me more about tech. And you make the memes. And then you have a thing. Every time you send the email, you can make $100 just based on a CPM because it's a high value audience.

Straight up. Oh, man. Oh. Like that to me is like the lowest lift. I mean, what, you're all in, you're all in expenses if you use high level or you use convert kit is like a hundred bucks a month maximum then your facebook ads and then your and your ad spend and you're going to lose money is math yeah you play money you have to understand your numbers you have to understand what your

kack is going to be you have to understand what your cash conversion cycle looks like a lot of the affiliate programs pay on net 30 so you know there's a little bit of delay on that revenue cool that i'm chilling on all of that spark loop takes i think they're net 15 Like, you know what I'm saying? And so there's like, you have to play the game and understand the math. But like from an offer monetization model like asymmetric bet upside, like I think more people should just do that of like niche. And you don't have to the craziest part is like you do not have to put your face on it. Yeah.

I was running all of those under the grow faster branding using static ad creatives from creative OS. It wasn't my face. It wasn't my personal brand. Yeah. I didn't even sign the emails from me. Well, dude, if you really want to get sneaky with it, you could use AI generated faces. 100%. If people want to buy from a human, just use an AI human.

You know how real they look now? We're like not even, they don't even look fake at all anymore. Just download the captions app on your iPhone. Sorry for the Android users. My bad, those 13% or whatever. 16% of Android. I don't know if they have the captions app. But the caption app on iPhone, like you just load in your.

your script and they have like 80 avatars that you can use and it costs like 24 bucks a month. It's like anyone can go and do this. It's just like go do it. Dude. All right. So many rabbit holes I want to go down. First of all. Did you see that viral video of the woman that said I'm married to a billionaire, Lechique in Saudi Arabia. This is what my life is like. Did you see that? I don't know. I've seen some that are similar, but like not, not that one specifically. So this video went mega viral on TikTok Instagram everywhere that was this woman talking and she's like, I was married to a billionaire in Saudi Arabia.

Here's exactly what my life was like. Every week he would fly us to the Maldives. We had a private chef. She's going on and on and on. And she's like, and then he told us, you know, beautiful women have to be skinny. So he gave us these. And then she names these diet pills like by name very specifically. And then she keeps going.

She keeps going. and all the comments are like, where do I get those diet pills? That one video, it was AI generated. You can tell. Like, it's getting harder. Even I had a hard time. For sure. Like, even I, because she's like kind of monotone.

And that's kind of the tell is like, she's kind of monotone. But it's her whole body. She's sitting there. That video made them six figures in product sales. And there was no link to a Shopify store. People just started Googling this random product and buying it. And it was everything was fake. Isn't that crazy?

Sam's like, I don't hate it. I'm like, I don't care about the name with a diet pill. I want to know what software they used to make the video. I think it's Hey Jen. Hey, Jen. Yeah, check that out. Let me see that. Hey, Jen.

I've seen them before, but. That's it, dude. Hey, Jen. Yeah, yeah, I'm going to mess around with this for sure. But like, I found this awesome new recipe. My grandma died and found this recipe. I put it on this app. That's another crazy thing I saw on Instagram.

is it's this company that sells like memorialized pet plaques. Oh yeah, yeah. Every single one of their videos get millions of views and they're all fake. And they all have the same background music and it's like, I will remember. Right? Yeah. They all has the same music. And then it shows like a dog, like this one is a dog swimming through a pond.

And it's like, we didn't know that you would accidentally drink this pond water and die. And then it shows a dog like on an operating room table. and then it shows like a picture of their product. And I looked at like six of their videos and it's the same dog. It's a different death story. Like every story is completely fake. They're just crushing it. It's crazy to me.

Look, dude, there's a million ways to make a buck on the internet. Oh, man. All right. The best is yet to come. Come back next week, exactly we from today for the rest of my conversation with Sam. Let me know what you think. Please like and subscribe. Share with a friend.

We'll see you next time.