The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - She Turned $1 Into $5,000 With This Overlooked Side Hustle⏐Ep. #257

Episode Date: December 16, 2025

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠�...�⁠⁠ and join my community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠beehiiv.com/chris⁠⁠⁠⁠⁠⁠⁠⁠⁠━I sat down with Mindi Reinke and we walked through one of the simplest, lowest risk reselling businesses I’ve seen in a long time. She shared how she bought pallets of school books for $1, which is what she usually pays, used eBay and ChatGPT to sort and list the inventory, and turned that into roughly $5,000 in revenue. We talked about why curriculum is the real money maker, how book arbitrage actually works, and why this is a business almost anyone can start with just a phone and very little upfront cost. You can find Mindi Reinke on X at https://x.com/hey_mindi Enjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

Transcript
Discussion (0)
Starting point is 00:00:00 If you're looking for something that is basically free, that has a low time investment, and that you could do with only your phone. The book arbitrage is so wild. The barrier to entry, it's not existing because you don't have to buy a pallet. You turned $1 into $5,000. Since then, we've bought more pallets, all for a dollar. I was spending maybe three hours a week on this. You had no presence, no account, no following.
Starting point is 00:00:24 $75 an hour. If you were doing this as like a full-time business, $40,000 a week, that's $150,000 a year. He has an over million dollar book operation. The time constraints of being a mom. There's only so much time in the day that I can dedicate to this. I snap the pictures and then AI literally does everything else for me. Oh, your husband's a firefighter, your stay-at-home mom, you just had your fourth child. You limit it on time, limit on resources, but there's no excuses.
Starting point is 00:00:49 So I applaud you for that. So last week I came across this lady on Twitter that is buying pallets of books for $1 and selling them for $5,000. This can be done in any market on multiple different platforms. It's not sexy, but it's very, very profitable. And it's kind of funny because this business wouldn't even be possible before ChatGBT, because there's a lot of tediousness to it that ChatGBTbt completely solves. So if you've ever wanted to make thousands or tens of thousands of dollars from getting free books and selling them, or if you want to learn more about whatnot and live selling and how to take
Starting point is 00:01:25 $6 items and sell them for $40, this is the episode for you. Please enjoy. So my husband was like, looking to build a home gym. We bought this property. We live in a, you know, really small town. We have some acreage. So he built his dream shop, this big 40 by 60 shop. And he wanted to make a section of it into a home gym. So he's on Gov deals looking at liquidation equipment. Schools are getting rid of their gym stuff all the time. And so he finds one that's near-ish to us. And he had been trolling this site for weeks and weeks looking for this equipment. And I had never paid
Starting point is 00:02:01 attention to it. But he was like, hey, this is interesting. They have, they have some kids stuff on here. So I get on there and I start looking and they have these book palettes and like being a homeschool mom, I have this like book addiction. It gets weird. You're like, oh my gosh. We do. We're not even homeschoolers, but we have the same addiction. It's just a beautiful part of childhood. Just having like a rich literature environment has been super important. So I see these palettes of books on there and I'm like, what? You can my whole palette of books for a dollar? Like, what is this? Oh, wow. They're just throwing them away, basically. Yeah. At this point, I didn't realize the scale of it and the accessibility of it because this entire thing is brand new to me.
Starting point is 00:02:42 So I make an account side by side sitting with him at the dinner table and I throw a bit on it because I don't know that a bit is binding. Like you put a bit on there and you win it. You put it to get it. Yeah. And he's bidding on. What was your bid for? A dollar. I just bid a dollar. I'm like, there's no way I'm going to get this for a dollar. Yeah. He's bidding on all this exercise equipment. And anyway, it comes to the closing of all these auctions. He lost every single exercise equipment that he had put on.
Starting point is 00:03:16 And I won the dollar book pallets. And he'd been investing weeks into this. And you're just like, I don't know, let's freaking throw a dollar bid in there. Oh, my gosh. He was like, we have to drive, like, we have to tow the trailer to go pick this up. what are we going to do with all these? And I'm like so excited, you know, my home library is like about to be so epic. So again, at this point, like I'm not even thinking about selling these.
Starting point is 00:03:39 I'm just thinking this is a treasure trove. This is going to be so fun for me and the kids. So we drive out. It was actually three and a half hours. That was not a small jaunt. We get these pallets. We bring them home. The kids and I are going through them.
Starting point is 00:03:54 And I was like eight months pregnant. So these ended up sitting for, I don't know, several weeks. We're in the middle of this big remodel. We added like an entire second level to our home. We've got kid number four coming in hot. And so my father-in-law is over. This is like weeks and weeks later, right? So we've we've combed through it all. We've put stuff on our bookshelves. And there's all this curriculum that I'm like, what am I going to do with this stuff? I have no idea what any of it is. So we're in, you know, the downstairs. My husband and his dad are cutting sheetrock and I'm sitting on the floor so pregnant looking at all this
Starting point is 00:04:34 curriculum. I looked on eBay, which again, like, had no idea. People were still using eBay. eBay is a wild place, like for how long it's been around and how heavily it's still used. So I get on there and I take a picture, you know, they have their little AI thing and I look up this curriculum I'm holding and I see all these listings for like $375, $400. Oh, $375? $375 for it was like a six book set and mind you I know how thousands yes yeah so I was like oh my gosh you guys this someone selling this for 375 so I throw it up for 350 sold five days later and then I was oh okay now tell me about how many books were on this palette just so I have
Starting point is 00:05:24 some idea of scale I ended up bidding on two so I got two pallets each for one dollar So my investment now is like $2.26. Taxes or something. And there was hundreds and hundreds of picture books, probably at least 15 or 20 boxes of curriculum. And then a lot of chapter books. Is that kind of like the three categories of books, chapter books, picture books, curriculum? Yeah. I would say so. The other piece of this is most of the time when you're purchasing these from a school district liquidating anything. that they have, you have no idea what's inside. So there's two pieces to it. It's pretty boring. It's a boring category for most people, right?
Starting point is 00:06:08 I would say I'm more of an anomaly. I'm not bored. Sounds freaking awesome. That's what you and I'd be fast friends in the wild. But there's this element of like, you have no idea what's inside, right? Like it could be, it could be anything. It could be dictionary. Yeah, but it's a dollar.
Starting point is 00:06:26 Worst case you throw it away. Like, whatever. I mean, there's a lot of stuff all sellable that I've got, but a lot of things that, like, for me, with the time that I have and the time that I wanted to dedicate to this, I didn't want to sell one-off chapter books and one-off picture books. There's a lot of big sellers on eBay that are doing that. I think it could be really successful on Facebook Marketplace, but it was just not something that I necessarily wanted to create the time for.
Starting point is 00:06:52 And so my local library was stoked. They took off so much off my hands, and they'll use it for community fundraisers. at events, you know, where they set up and do, you know, pay by donation or whatever. But the gold in there for me was the curriculum. And I found that out so fast when I made that first sale, those $350. And so from there, I started just piecing out the curriculum. And I'm taking all of these different sets and chat GPT was, was my assistant. I got the $20, you know, like upgraded membership. I would take a picture of it. It did all of the time-consuming nitty-gritty work for me.
Starting point is 00:07:31 It told me what it's selling for, what pieces go together. Because a lot of times, you know, you'll get like these boxes and it's like teachers manuals and student manuals and all these handbooks and then readers that go along with it. And I have no context for it. So I don't know what's a set and what isn't. So ChatGBT, GBT did that all for me. Okay. So with those three categories, picture books, chapter books, curriculum, what kind of
Starting point is 00:07:54 percentage would you say was, you know, each category, give or take? On the palette. Yeah. I had a full palette of novels of like middle school novels. And then the other palette was probably 50% children's picture books and 50% curriculum. So 50% chapter books, 25 picture books, 25 curriculum. When you say picture books, do you mean like children's books? Yeah.
Starting point is 00:08:19 Ages like 2 to 6 or whatever, 2 to 8? Yeah, from just elementary age typically. Okay. Yeah. And it was just a really broad variety. A lot of these, like I had a lot of teacher classroom sets where these are like teachers purchase these or were they were handed down to them, which is super common within schools. And so, you know, they had really limited markings on them, which is excellent for resale. And then a lot of them were ex-library copies.
Starting point is 00:08:45 So a little bit heavier where, but still, I mean, there's so much opportunity. If you live in a market where you can sell on Facebook marketplace and you can bundle these together, for me, that's living so rurally. people oddly don't really use Facebook marketplace. So that's why I sold exclusively on eBay. But I think there's huge opportunity for somebody that has access to or lives in a metropolitan area. And that's kind of, you know, why I started sharing about this is the opportunity to make money here is significant.
Starting point is 00:09:15 And the barrier to entry, it's non-existent because you don't have to buy a palette. You could hop on Facebook marketplace right now and find endless listings of people trying to get rid of books. It's like the book arbitrage. is so wild. Or you can go to a thrift store and buy a paperback book for 10 cents. Yeah. It's not like you just found this random two-pallet goldmine deal and like no one else can find anything that good again. These deals are everywhere, not just on Gov deals, but all over the place. Right. If you have a phone, you can do this business. You could literally do it today.
Starting point is 00:09:48 I saw a guy recently. Actually, this is how we connected. I had commented on Saul. I don't know his last name, but on X, I think is a big Amazon seller now, and I could be miss speaking there soon. But anyway, he started in book resale, and he just posted a flyer up said, we'll pick up free books. And he, that's how he, like, made his entrance as an entrepreneur. Wow. And I feel like that's still very doable in 2025. So of the 75% that were picture books or chapter books, did you sell or attempt to sell any of those, or did you donate all those to the library? I donated almost all of the chapter books. The picture books, I have done bundles of and sold. It's very few by comparison. The bulk of what I do, I would say, is like 98% curriculum is what I sell on eBay. There's a lot of
Starting point is 00:10:37 classroom sets where you have, you know, many copies of the same title. And I'll sell those sometimes on eBay. So, you know, somebody's picking up 20 copies of one picture book. Yeah, because one listing is 20 listings, right? Right. Right. And one, basically. It's easy. And then the quantity, too. is, you know, sometimes I'll get a palette that has, like, I just, since then, we've bought more palettes all for a dollar. I think I paid a dollar. Yeah, we'll get into that. But, you know, there's like 350 copies of hardback picture books, Stella Luna, just like super popular children's picture book. So yeah, that you can bundle and sell to somebody that's running a co-op, somebody that's doing homeschooling in a group or a teacher. I have oftentimes teachers will message me and
Starting point is 00:11:23 say, hey, I'm looking for this. I'm a new teacher. My school is underfunded. Can I buy this from you? Or do you have this? And I can put together custom listings for them and give them something that's incredibly affordable because it's coming out of their own pocket. So it's cool that way too. You know, you're supporting like so many different situations. Yeah. Okay. So when it comes to selling like bundles of the picture books, what are the unit economics of that? Like, how many books are you putting together? Are you grouping them together like by age or like Stella and Luna? And then what are you selling them for on average. And is it eBay, Facebook Marketplace, or both? Yeah. Okay. So this is, this is where it gets really good and where AI has been incredibly supportive for me. Again,
Starting point is 00:12:04 the time constraints of being a mom, right? Like, there's only so much time in the day that I can dedicate to this. So what I did was I put the picture books and the chapter books in boxes where you could see the spines. I took pictures. So I lined it up like 20 boxes. I took pictures of each box. I uploaded all of those pictures into chat, GPT, and I gave it all of these metrics. I want you to create a master manifest, include the box number, tell me every title, author, reading level, and then create bundles of 10 by reading level, genre. I had all of these different ways that I could mix and match. And then I had it create me a pick list. So then I have a PDF spreadsheet that says, you know, this is the bundle title. It gives me a complete SEO.
Starting point is 00:12:52 listing for eBay, and it'll tell me this title in box number one, this title in box number five. This, you know, and you just create the pick list. I rubber band it, throw the listing up. You know, pictures are important. I use literally a white poster board on a fold-up Costco table. I snap the pictures so that they're clean and that you can see anything. And then AI literally does everything else for me. Another kind of important piece to this, because I think it's important for, I think it's pretty prevalent that you have a stay-at-home mom that has this, you know, like desire to contribute financially in some kind of a way. And time is a big thing when you're a parent. And so for me, how I made this work is I would spend an hour every couple of
Starting point is 00:13:35 days. I mean, my time investment in this is so significantly low. And I think that's important for people to know. So I would take an hour during nap time. I would have a batch of books that I'm in a list. I hammer it out really quick, literally in my living room. And then at bedtime, my kids go to bed instead of laying and scrolling Instagram or scrolling whatever, I would do eBay listings. I'd spend 30, 40 minutes throwing them up. And I just did that every week over and over and over again. And then before you know it, you've got, you know, you wake up to three sales. Then you wake up to four. Then you get seven during the day. And it just compounds over time, right? Yeah, totally. And the eBay algorithm too at favors if you're, you know, consistently showing up and posting things.
Starting point is 00:14:19 Yeah. And I saw that reflected significantly in how much I was selling. The velocity and how quickly things were moving depends on how frequently you're posting them. So I would do those batches. And then, you know, I'd throw three listings up. And then the next night, I would do the next three. And so it was just kind of consistently adding to my storefront that way. Yeah, again, most of this business has been the curriculum. And the picture books, I did do one whatnot. show trying to live sell them just to kind of like offload them to get more space since the curriculum is the main focus. And I think that that's, there's a big opportunity there too, especially if you don't have a market where Facebook marketplace is utilized. Because I think
Starting point is 00:15:00 that's probably the best place to sell picture books and chapter books. I could be wrong. And you can use media mail when shipping them, right? So it's a lot cheaper. Yeah. And that's something else that I did. It's free shipping on every single one of my listings. There's something about the psychology of that, you know, when you're looking at something. Even if the price point is like ends up being the same or more, if it's free shipping, people just tend to favor the listing. Okay. So on eBay, when you're selling these bundles of picture books, roughly how many per bundle? And what are you selling each bundle for? There's a big spectrum. And it depends specifically on the curriculum. There are certain curriculums that schools are offloading that are really easy to move. And at what I would think is a high price point, especially when your investment is like a penny. So most of the time, what I sell is like a three to six book curriculum bundle, which is like a teacher guide, a student guide materials.
Starting point is 00:15:55 And my average sale price from when I started, so over the last six months, I think my average sale prices, well, I have it right here, $45. There's a pretty broad range. I try not to list anything that's like under $15 because at that point, it's like you're paying for shipping and it's, you know, you're not really making the margin. aren't great on that. But then I have, you know, these other curriculum sets that are $350, $200. I picked one up today, actually, this morning. A school was auctioning off these specific curriculums that I've sold multiple times. They're 50 bucks a pop and I picked 10 of them up for a dollar, literally this morning on details. Oh, my goodness. Oh, my gosh. 99% off, like 98% off. So, that's so crazy. Roughly, you're selling these bundles for like $40 to $400, right? Yeah. Closer to 40 if they're picture books, closer to 400 if their curriculum.
Starting point is 00:16:47 Maybe 200 or 300 or 300. Yeah. Yeah. So of the two pallets, hundreds of books or thousands of books are we talking? The first two pallets. Definitely over a thousand. Wow. I think I had 600, 600 chapter books.
Starting point is 00:17:01 Best guess is like 2,000 books were on those two pallets. Okay. And how long, once you actually started working on them, because I know you took a little break right after you got them, once you started moving them, how long did it? take you to get rid of them, I'll either give them to the library or selling them. And then what would you say your revenue was for those first two pallets in total? Yeah, about two months, it took me to move through the bulk of the inventory. And that was, yeah, that includes me donating that lot to the library. And my total revenue at that point was around $5,000. Whoa. Okay. So in two months, you turned $1 into $5,000.
Starting point is 00:17:44 And 4,99 of that was gross profit. Like you had like time. You had to drive to the library to donate them, right? Whatever. Yeah. But there's, you know, the platform fees and my shipping fees. And so my net is lower than that. However, the kicker to this is I was spending maybe three hours a week on this.
Starting point is 00:18:08 It was just so minimal. Once I understood how to look within these boxes for, certain things. Once I sold a few things, I kind of started to understand what that market was. The time investment was so small. Let me guesstimate here. Correct me if or when I'm wrong. So three hours a week. Let's just say it's four. Let's be conservative. Nine weeks, right? So that's 36 hours, give or take of work. Let's say 40 hours. So it's like a full work week worth of work. 40 hours of working. Let's say your platform fees are 15%. Your shipping is 15%. So 30, so 70% net margin.
Starting point is 00:18:46 Is that kind of accurate? Mine's about 60%, about 60%. We'll say 60. Yeah. Cool. Then that is, what's that? $3,000 profit for 40 hours of work. Divide $3,000 by 40, $75 an hour, which is pretty dang good.
Starting point is 00:19:04 If you were doing this as like a full-time business, 40 hours a week, every week, which you're not even trying to do, that's $150,000 a year. without like really like trying to optimize or scale. Like that's your first deal. Like it only gets better from there, right? Right. Right. And I many times have thought, oh my goodness, what would happen if I doubled my time on this?
Starting point is 00:19:24 What would happen if, you know, I had children that were going to school during the day? Like the possibilities are really, really huge. If you're willing to do something that maybe isn't super interesting to you, right? It's a very niche market. I always tell people that you need to fall in love with business and like then it doesn't matter what you do. You're selling porta potties. You're selling books. It'll all be interesting to you.
Starting point is 00:19:51 And I think the people listening to or watching this are interested in business. So I do think maybe the average layman weirdo on the street that isn't a serial idea generating entrepreneur, right? Maybe they find it boring, but we don't care about them. We're not making this podcast for them. So I think people will find this interesting. I mean, you could hire like a high school kid to come in in the afternoons, paying $15 an hour. Oh, totally.
Starting point is 00:20:16 You're still making $60 an hour, not having to do the work. And that's something I thought about, you know, there's some kids that are a little bit older. My oldest is eight. So like not quite there where he's going to take high quality photos of inventory. But I thought, again, have like one of these 12 or 13 year olds come over. And they're, you know, at that age, you're so excited to make any amount of money and have them take pictures and then at night, you know, I'm spending an hour listing them. There's significant
Starting point is 00:20:45 opportunity for sure. And I would be doing that if I wasn't dabbling in another space. Oh, we'll get to that. Yeah, evolution of the story. But real quick, I wanted to tell you one more thing that it is super helpful for me now that I know, which I didn't when I first started, because, you know, I mentioned a lot of the times you don't know what's on these palettes. So I got on got deals this morning just to like see what's what's happening on there with books and other markets. There's a lot on there right now. It's in Georgetown, Texas. You're in Texas, right? Just as how to Austin? Yeah. So this is elementary classroom resources. It's up for 10 bucks. There's no bids on it. And the pictures on this are actually, they're extremely good because you can actually see what's there.
Starting point is 00:21:30 So if it were me and I was in Texas, I would screenshot this listing photo. I would send it to chat GBT or there's probably other AIs that may be better at this. I don't, I haven't dabbled much in that space. But for me, I'd send it to chat GPT and I would just ask it, tell me the names of anything that you can see on this palette. And then I take that. I go into E-I. What do we do it right now? Let's do it. Let's do it right now. Yeah. Send me the picture. I might buy this myself. I hate to cut you off. I'm just like so excited. I want you to finish that thought. How can I send this to you? Email? Yeah. Yeah, email. And then I'll share my screen and I'll show everyone what chat, GPD spits out. Okay, cool. Do you have to pick these up yourself or can you organize shipping? Right now is actually the perfect time to start something. And you guys know, I'm always talking about starting local newsletters, local newsletters for your city, job listings for your field, a weekly roundup for your hobby, you know, just taking whatever you know and sharing it with people who want to learn. This is one of the lowest risk ways to build something that pays you over and over. And Beehive is by far the easiest way to do it. You can monetize and grow yourself.
Starting point is 00:22:37 subscribers with their built-in ad network. You can sell digital products or paid subscriptions directly to your audience. And yes, they've even gotten AI website builder and a podcast integration now. I've been using Beehive for two years and I cannot recommend it enough. It is not just a newsletter platform anymore. It is the entire creator infrastructure. So don't wait for January. Start now. Head to Beehive.com slash Chris for 30% off your first three months. That's B-E-H-I-I-V-com slash Chris. I've never seen shipping on the books, and I think just the weight of them probably would, it would be so significant wouldn't be worth it.
Starting point is 00:23:18 So these are local pickup, and that's what you would want to do on Gov deals or like public surplus is another one that does school auctions. You can set your search radius, you know, so I'll always do like 250 miles, and it'll show me what's within that for me. I might need to make a trip to Georgetown. I'm serious. Is it one palette? Yeah, it's not quite a full palette. It makes it more interesting because it's more reasonable for somebody that's brand new. You know? It's like you could fit this in the back of your minivan. Yeah. Or whatever you. When you say, yeah, when you say classroom
Starting point is 00:23:53 resources, I feel like they're hinting it like it's more of like a curriculum thing than just a bunch of worthless books. Totally. And that's what that's what this is. The other thing, Gov deals is really good at answering questions. And so you can ask, like, any idea what's inside, what level this is? Are they teaching resources or are these reading books? You're showing your hand a little bit then because then somebody else, you know, that maybe didn't know that can see, have insight. But I watch these auctions constantly. And it is a very rare occasion that these pallets are getting bit up. They're usually going for. their opening bid, which is most of the time a dollar.
Starting point is 00:24:30 This one's 10 bucks. If someone were to only focus on Gov deals, it's so nice that you are able to talk about this because like this is a very localized thing. And so like I'm assuming, I'm making an assumption here, create me if I'm wrong. But like the fear of someone like competing against you directly, that risk is not very big because it's such a local thing. You got to go pick it up and you're in eastern Washington, right? So it's like anyone can go do this in any local market.
Starting point is 00:24:55 How many listings are there on Gov deals? any given market for books like these? It really varies. For some reason, Washington State has a lot. I'm not sure what drives that. It might be funding where they're, you know, like, I've noticed when I'm shipping things out, a lot of my orders are going to the Midwest and the East Coast. I very rarely have anything on the West Coast. So I think maybe it has something to do with how schools are funded and how rapidly they're replacing things. This is really interesting. Shannon Jean, who you've had on multiple, multiple times. He always talks about find out what you can sell it for before you buy it. What's
Starting point is 00:25:32 interesting about the curriculum space is when you go on eBay and you look up sold listings, oftentimes there either aren't any or they're so infrequent. And so if I didn't already know this from experience, that would make me a little apprehensive. The reason why that is is because there's so few people selling these resources on eBay. There's one curriculum in particular. I think I'm one of three sellers on the entire platform that has it. And I sell it. Wow. Because I'm one of the only people that does. So, you know, I think, I think it's important, obviously, to do your research before you're bidding on stuff. But again, the risk profile on this is so low. It's not. Yeah. I mean, you're sacrificing some of your time. And, you know, you got to be able to lift the boxes and stuff
Starting point is 00:26:18 to load them. So that counts for something. Yeah. That's fine. Yeah. But yeah, there's not a lot of people that are doing this on eBay. All right. So you think I should upload these three pictures to Chad GPD? Yeah, that's what I would do. I would screenshot it and just say, tell me the names of the resources that you can identify in these photos.
Starting point is 00:26:38 All right. Let's do this. Basically, what can you tell me about these books? Yeah, I would say, what can you identify any titles of these books? All right. Units of Study by Lucy Calkins plus units of study in phonics and units of... How does it get that from this picture?
Starting point is 00:27:00 I can't see anything. Isn't that wild? I've had many good buys for that reason. To my eye, I cannot see what it is, but Chad GPD somehow can. Right. I love this business because this wasn't nearly as intriguing three years ago before Chad GBT. Like this is a lot of tedious stuff before Chad GBT. Oh, it would have, it would be such a slog.
Starting point is 00:27:21 I would have donated everything that we didn't keep for our personal library. Like, there's no way. I was just telling a family member recently. She was talking to me about, like, her apprehensions about AI. And I was like, well, let me give you a different perspective. This has created a business for me. It is my $20 a month assistant that saves me. I mean, it would have taken me the better part of a year to identify all of those books
Starting point is 00:27:44 and group them together. Like, there's just no way. It wouldn't be worth it. That is crazy. So it says right here, it says the great. it says what they are. And then at the bottom, it says, could be worth 10 to 25,000 in retail,
Starting point is 00:27:56 which obviously this is not. Should I ask, like, what could they be worth, like, used on eBay? Yeah. Yeah. That's where I would go next. You know, schools are paying top dollar for these because they're buying them directly from the publishers. But to me, immediately as a potential purchase,
Starting point is 00:28:11 I'm seeing that price. That's what the schools paid for it. That's very interesting. What's, like, the most you pay for this stuff? Or is it always, is it kind of like a $1 to $10 or bust for a palette yeah or a listing the most i've ever paid for a pallet is 32 and that's because i could see what's on it and i really wanted it like i knew at that point i had sold so many things you know i could identify i'm like i sell one book off of that and i'm i'm
Starting point is 00:28:37 like you know whatever five six times my investment yeah yeah have you ever lost money on a pallet or a deal or a listing no that's crazy how many pallets would you say you've purchased so far i've bought by 11. And that is truly like three months of time. Yeah. That's incredible. $100. Does this seem right like these prices?
Starting point is 00:29:01 Let's see. It might be hard to see. They're very, very good. $100 for the three grade bundle. Yeah. So I popped a couple of these into the eBay research tool just to see if people had this listed. And it's anywhere between like $45 to $100.
Starting point is 00:29:15 That's one thing that I will say is the pricing that ChatGBT gives you is sometimes pretty off. And so I always ask it because I want to know, do you, does it see any value anywhere on the internet? And then I'll always double check it. But a lot of the times I'm looking for are these listed like current listings as well as have there been sold listings? Because it's so niche, you know, there might not necessarily be very many recent sold listings. So I base a lot of my pricing off of what the current pricing of other sellers are on there. Gotcha. And this makes sense to me. As a good as chat, GPD is. for organizing and researching, you don't really try to rely on it for pricing. Yeah. So for this one, it's like one of these boxes in this picture, you know, like this top one that has the number two on it. You could probably sell that for a hundred bucks.
Starting point is 00:30:03 How many of those boxes are on this palette? Like in these photos, I can see one, two, three, four, five, six, seven from one angle. It's very interesting. This could be a thousand dollar palette for $10. Oh, 100%. I think you would easily make $1,000 off this palette. It said, did it say Heineman on there? On chat GBT?
Starting point is 00:30:23 Yeah, when it identified it. I thought that does sound familiar. Oh yeah, Lucy Calkin slash Heineman. Yeah. I've sold quite a bit of Heineman. Not this specific one, but that author or publisher or whatever I don't even know, actually. So it's very interesting. And they just, like I said, they pop up frequently.
Starting point is 00:30:40 I had actually, there's a school district that I've bought multiple times from that's in Washington. I won't say which one it is because this could be upsetting, I guess, to some people. But I had their purchasing person, purchasing manager, reach out to me last week and say, hey, we have 50 pallets of curriculum. It's going to the trash. You can take whatever you want. Whoa. Whoa.
Starting point is 00:31:03 That could be 50 grand. It could be so many things. And, you know, this particular one, I actually, there was somebody that I connected with through Shannon Jean's mastermind that is, he has an over million dollar book operation. And I connected with him on X and he was really gracious with his time and he talked through it with me to kind of look up a couple things because he sells on Amazon. And like is there a wholesale opportunity with this because it's such a large amount. But my point in sharing that is the opportunity is so significant. And the alternative to people not purchasing these is they're going to a landfill, which is just like it's so sad.
Starting point is 00:31:43 Yeah. Yeah. Yeah. So you're doing you're doing a dual purpose. You're making income. And you're also doing something really significant for the environment. Yeah. There's no losers in this.
Starting point is 00:31:53 Yeah. I mean, I just looked up books on Gub deals and there's 1,300 results. Obviously, they're not all going to be relevant. Yeah, but there's like, I mean, if you see, if you ever see anything that says like classroom materials, learning materials, textbooks, there's a couple textbook deals. Let's see. We're like, there's one elementary teacher resources. That's super interesting. those are usually high ticket sellers.
Starting point is 00:32:20 And textbooks can be hit or miss, but usually you can see a textbook on the palette, or you could ask, could submit a question on there. There's a palette of textbooks in Wentzville, Missouri for $10. And it looks like it's a pre-calculus textbook. They're all the same. So I don't know what that's worth. You could find out really quick. And then that's interesting because you list it one time, quantity 100, or you bundle them and ship them as a box. Are you willing to share what your eBay name is?
Starting point is 00:32:49 Yeah, it's homeschooly. So homeschool and then IE at the end. I want to look at your listings and then I got to hear about what you've been doing here lately. Yeah. And what does your husband do for work? He's a firefighter. Oh, awesome. Yeah, so that's been super supportive to doing this resale stuff.
Starting point is 00:33:04 His schedule allows me, you know, to have time when he's home. So he's home for, you know, it's stacking his shifts. So he's gone for a few days and then home for a few. Did he ever find his workout equipment? I should know. The poor guy. His job's full of books instead of his workout equipment. He can lift the books.
Starting point is 00:33:24 Totally. Yeah. He's getting his workout in for sure. Okay. 100% positive feedback. That's awesome. Pitchers look great. A lot of a curriculum.
Starting point is 00:33:34 Okay. Tell us what you've been doing here lately. So I'm driving one day and my husband sent me one of your interviews with Shannon and I'm listening to this. And at this point, I had no, like, I'm trolling Gov deals looking for books every day, you know, but I had no idea that there's an entire world of auctions and arbitrage that's available outside of Gov deals. So I'm listening to this interview and I'm like, what in the world? Like, what is this? And that week I had started thinking about just my husband had mentioned like, like,
Starting point is 00:34:14 Like, what if we, you know, added on to this? Like, could we add toys to this? Or what else could you sell under the homeschooly brand on eBay? And I had all this money from the books that I'm like, what am I going to do with it? Like, I want to do something bigger? Do I want to scale the books or should I dabble in something else? And so I ended up landing on this rent the runway auction. So rent the runway, you know, when they have a piece of clothing that is slightly blemished,
Starting point is 00:34:44 or maybe significantly blemished, they're not going to rent it out anymore. And so they get rid of it. Tell us what they do for those listening. It's a women's clothing. I believe they also have handbags and accessories now where you can pay a subscription fee and you get to pick high-end designer pieces
Starting point is 00:35:00 and they ship them to you. You wear them for whatever the occasion is and then you ship them back. So you're paying literally to rent a high-end piece of clothing, which makes so much sense, right? Like they have a, you know, a $1,500 designer dress that maybe you want to wear to a gala or a wedding or whatever. And you just wear it, rent it for, you know, $800 and send it back. Okay.
Starting point is 00:35:24 So you bought a rent-the-runway listing? Yeah. So they liquidate anything that has a slight blemish on it. And there were a couple pallets that came up on B-stock. And so rent-the-runway is on there. And so I see this. I'm like, well, this is super interesting. This, you know, MSRP on these two pallets was, I think, $355,000.
Starting point is 00:35:44 So I took my book money and that's what I bought. And I got it with the intention of listing it on Poshmark. And then it arrived at my home and I realized, oh my goodness, there's no way. I have 900 items. Most of them are unique items. It's not like I have 10 of the same thing. It's going to take me the rest of my life to sell this. And so I learned about it.
Starting point is 00:36:09 live selling. I had no idea. This was a thing. And so that's what I'm doing now. I'm live selling high-end designer clothing on whatnot. Oh my gosh. Did you ever think you'd be doing that? Not in a million years. You said it was like MSRP was like 350,000. What did you pay for it all? $6 an item. Wow. I'm nervous to say that. Yeah. Yeah. So I think $5,400 was my total investment for $350,000 of merchandise. So like 98% off. just like the books. The margins are insane. And the thing with whatnot is, people are looking for a deal.
Starting point is 00:36:45 Have you been on there? Yeah. Oh, yeah. It's addicting. As a buyer, it's addicting. It is a wild, wild west of shopping. It is so crazy. But people are looking for a deal on there.
Starting point is 00:36:58 And so it's like, I have this really valuable merchandise. What do I sell it for? And ultimately, I'm like, well, I paid $6 for this. So let's find out. I don't know. You know, I'm brand new. I've done six shows. Like, I'm by no means, like, established on there. You know, I think it's a grind to get established and get a following and, you know, start seeing higher prices on things. But the risk for me financially was, it's so low. I took, I spent a dollar on some books. I made some money on that. I took it and I rolled it
Starting point is 00:37:32 into something else. And I ran numbers on this. You're playing with house money still. Like you spent everything you earned, but you started with a dollar. basically. Right. You were saying you ran some numbers. Yeah, I ran numbers on, you know, but like, what's my, what's my bottom? You know, if I, you do start prices on there. So a lot of people, you know, it's enticing to start at a dollar. I'm, I'm not doing that yet. I think I will at some point. But I ran numbers on, you know, if I start at $29. If I, what if I sold every one of these pieces for $29? I'm easy. We'll clear $30,000 after fees. How long will that take me? I don't know. couple months. And that's if I'm like consistently showing up and doing it. But I've done six, one hour live streams on there. I've done $1, $1,000 in sales with zero following. And to me, I'm like, these are small numbers, right? In the long game, they're small numbers. But it's again, like just what you're willing to put into it. And I'm putting such minimal time into it. Because
Starting point is 00:38:31 that's what I have. I'm a mom. I got four little kids. So I'm putting minimal effort in minimal time. And I think the opportunity for literally anybody to do this is there. Anyone can make a seller account on whatnot. You had no presence, no account, no following, and you've made $200 an hour so far. Yeah. $1,200 in six hours, right? And like, of course, you're, you paid $6 to $10 per item. But okay, sorry, $180 profit per hour so far with no following.
Starting point is 00:39:00 Yeah. Before you, before you continue that thought, I have to run to my closet and show you my what not regret that I bought. It's, you're going to laugh. I'll be right back. Okay. All right. So I have a good friend. Sam's Jared.
Starting point is 00:39:15 He sells a lot of stuff on whatnot. I think he has 40,000 followers. Oh my gosh. Amazing. Yeah. They do a lot. Sports cards, watches, clothing, handbags. Anyway, we were talking about it.
Starting point is 00:39:27 And he's like, you got to come to a show. You got to come to a show. So I downloaded whatnot. I'm out of breath because I sprinted to my closet. But I downloaded whatnot. And I was on a show. And they were doing T-shirt. like vintage t-shirts.
Starting point is 00:39:39 And he pulled out this shirt and I just fell in love. It was this shirt that was just so ugly but so cool at the same time. And my wife was next to me. She's like, don't you buy that shirt. Like, don't you buy that shirt. And most of these shirts are going for like $5 to $10. And this one just started going crazy. And I was committed.
Starting point is 00:40:01 I was going to buy this shirt no matter what. And I think I paid like $70 for it. are you ready to see it? Yeah, let's see it. So here we go. And it's way too big, by the way.
Starting point is 00:40:12 It does not fit in. So. Yes. That's the front. That's the epitome of what whatnot is right there in a t-shirt. I'm sad you didn't wear that for this interview. It doesn't fit well. It's huge.
Starting point is 00:40:28 But I don't even think I've ever worn it. And I paid way too much for it. But it's my whatnot memory. Oh, of course, it's a story. It's weird, isn't it? Like when you, because I've, you know, I played around for like a solid month.
Starting point is 00:40:40 I'm trying to learn like, how does this work? What works? What could I do better than, you know, certain shows that I'm watching, whatever. And I did the same thing. I'm like, oh, I'm going to bit on that. Oh, and it's so fast. It is. Yeah.
Starting point is 00:40:53 It's like your heart starts racing. And like it's almost kind of sad because there's like a lot of people that spend way too much money on there. Oh, I'm sure. Like they're addicted to it. Yeah. Anyway, all right. So you're selling these dresses.
Starting point is 00:41:06 Are these kind of like, are these like nice formal dresses? A lot of them are. Yeah. It depends. The lot that I got had a pretty significant amount of like sweaters and outerwear and jeans. The makeup of them are always different. And it'll tell you it gives you a full manifest of every single item that's on there. And it'll break it up by category.
Starting point is 00:41:27 But there's a significant amount of dresses. And I would say maybe like 50-50 of like really formal dresses versus. versus a more casual, like, cocktail type attire. Oh, man. So, so far, you're glad you did it. I mean, you've made like a fifth of your money back already, a fourth of it. Yeah. And are you going to buy more stuff or are you just going to, like, work through this until
Starting point is 00:41:50 it's gone and then buy something else? This is such a good question. I think, though, whatnot platform is extremely interesting. And I am very invested on establishing myself on it right now. They just got, you know, this huge round of funding, I think, like $250 million at the end of last month. So I think the platform is in its infancy still, and there's significant opportunity as a reseller on there. And so I'm committed to that.
Starting point is 00:42:16 I don't know, I don't know if the high-end designer, if I'll continue with it or not, I guess it kind of is going to depend on how quickly I can move through it. Some of the lower retail items might be more interesting and it might work better. I think it just kind of depends. It's hard to know right now. Like, who is my buyer? I'm not sure. Yeah. I'm just so new.
Starting point is 00:42:38 Now, I picture like your traditional whatnot seller as being like super outgoing, like super high energy all over the place. Yeah. Is that you? Or is there hope for people that are not like that naturally? Oh, man. You have the full spectrum on whatnot. There are 70-year-old women sitting at their dining room table selling jewelry. And then you have this guy that's in a full Charlie and the chocolate factory,
Starting point is 00:43:04 Willy Wonka outfit packing, you know, Reese's into into a flat rate shipbox. I think truly, and I was, I'm a pretty extroverted person. I, you know, I feel pretty comfortable in just like having conversation with people. But I was nervous to get on there. Yeah.
Starting point is 00:43:23 And something that calmed my nerves was watching all these other shows and seeing such a broad spectrum of personalities. And there are people on there that absolutely, you know, are more introverted. And if you are that person, And you're looking for an additional stream of income and whatnot is interesting to you, but you don't want to show your face. There are tons of shows where people are just setting up their camera and you never see the person.
Starting point is 00:43:45 You're only seeing the product. And so I think that's the barrier to entry again. It's so accessible and reasonable and you can make it whatever you want. You can be a personality on there and those shows do great. Or you could never ever show yourself and you could also make a killing. That's amazing. What would you suggest other people do? Like, how could someone learn from your mistakes?
Starting point is 00:44:06 It doesn't really sound like you've made any, but like what would you have done differently? How can people make money at this that you haven't already touched on? It's a great question. Knowing what I know now with the books, I think you could make a more educated buying decision based on visual, like what you can see on a palette. And I didn't do that. And again, my intention when I bought it wasn't to sell it. So I didn't really have that on my radar. I was just excited about, you know,
Starting point is 00:44:31 like this instant huge library. That would be like one of my top things to tell people is I think that you really can do your due diligence in getting a decent idea of your profit margins on a book purchase. When it comes to live selling, my biggest piece of a device is figure out the shipping, no matter what you're selling. The whatnot back end of the shipping can be really confusing as a new seller. And if you don't have that dialed in right, you can make a big, financial mistake right out of the gate. You can literally lose your shirts. You can literally lose
Starting point is 00:45:06 your shirts. You could be so upside down so fast because you're going to eat the shipping if you do it wrong. And I've heard that story told multiple times. So I spent more hours than I would like to admit watching YouTube tutorials on the shipping. And so that's really important. My encouragement to people is if you're looking for something that is basically free that has a low time investment, that doesn't require a significant amount of space and that you could do with only your phone. You don't have to hire anyone. You don't have overhead costs.
Starting point is 00:45:39 Hop on Facebook Marketplace and throw up a post to your local community. Go on a community page and say, hey, does anyone have any curriculum that they're looking to get rid of? Or does anybody have any books? However you want to do it. And start by spending nothing and just see how it goes.
Starting point is 00:45:55 Pick up some stuff. Get them for free. Or if you have the space and you have a truck and you're willing to lift some buy, boxes, pick up a gut deals auction. Or go rent a truck from Home Depot or a trailer. Totally. It's like 30 bucks.
Starting point is 00:46:06 What are like some shirt tells on these books like the condition or like the brand, the publisher? Like we've talked about the curriculums or the moneymakers, but like is there anything else that just quickly passed the eye test for you? That listing that you pulled up that we looked at that has visible sets. You know, it has the original packaging of the sets of books. Like you can tell that there's,
Starting point is 00:46:29 That's probably a complete set. That's a tell for me that that's valuable. There's two different kinds of buyers, too. There's people that are supplementing what they already have and they're looking for only one thing. What's really interesting about this for me as a potential purchase is that there's so much on this palette of the same thing that you could take part of it and individually list it, and you could also sell complete sets. So you're hitting two different types of buyers within the same curriculum set. That's a tell for me. There are certain, curriculums and publishers that I know will move fast for me. So I'm always looking for those.
Starting point is 00:47:06 Like that one that I told you this morning that I saw, I've sold multiple of those already that came mixed on another palette. This just happened to be a palette of all the same thing. And so I'm always looking for that. I'm looking for, you know, I've sold this before. Like SRA is an example of one that moves super quick at a high price point. I sell them left and right for $60 to $100. a set and these are, I mean, they cost me seven, eight bucks to ship.
Starting point is 00:47:35 That's amazing. Mindy, this was incredible, even better than my higher expectations expected. That's the really kind of thing. Well, it's true. Where can people find you? If they have questions, they want to learn more, et cetera. I think X is the best place. Okay.
Starting point is 00:47:49 We can link to you there. What's your name on there? It's Hay underscore Mindy. M-I-N-D-I, like Igloo. Yeah, that's kind of the melting pot. Because, you know, these are two, this is kind of a wild combo. I'm a bookseller and I sell high-end designer clothes. So I'm marrying those two on X.
Starting point is 00:48:07 I feel like it works there. Yeah, I mean, you sell whatever people are buying. That's how it should be. Yeah. The beautiful thing about this is I have this book business going almost in the background. So, you know, I'm throwing listings up periodically here. But that money is what's funding whatever I'm buying on B stock or, you know, whatever I'm going to do next on whatnot, my book money is going to fund it. And that's pretty cool. I don't really have a lot of skin
Starting point is 00:48:35 in the game. Risk-wise, right? Yeah. There's skin in the game. I shouldn't have said that, but... No, right. It's all very mitigated risk. There's a lot to be impressed with here. Like, your husband's a firefighter, your stay-at-home mom. You just had your fourth child. Like, you limit it on time, limit on resources, but there's no excuses. Like, you're making it happen. Like, you're living the American dream and you're showing other people's how to do the same. So I applaud you for that. Thank you so much. Thank you for this. I'm absolutely flattered for the invitation to come here and chat with you. So cool. You earned it. What you've felt is incredible. And I'm so excited to talk about this more and kind of use X as a journal, right? And tell people all the things. What I did right, what I did wrong, make it easier for the next person that's going to buy a big old palette of books.
Starting point is 00:49:24 Yeah, I love it. All right. Well, thank you, Mindy. Thank you. All right. What'd you think? Please share it with a friend and we'll see you next time on the Kerner office.

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