The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - The Most Copy-Paste Way to Build an Online Business⏐Ep. #224
Episode Date: September 22, 2025Check out my newsletter at https://TKOPOD.com and join my new community at �...�https://TKOwners.com━Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at beehiiv.com/chris━I sat down with Omar Choudhry to dive into how AI is changing the way we build businesses. Omar walked me through how he uses vibe coding with Cursor and Claude to create directory sites that actually rank on Google, pull thousands of visits a month, and generate real revenue. We talked about why directories are still powerful in the AI era, how programmatic SEO can unlock massive opportunities, and why the best way to learn is to just start building.If you want to try this yourself, Omar built 5 Day Sprint, a framework that gives you a one-liner setup so you can launch projects without needing to be technical: 5daysprint.com?via=uhbvrr. You can also join his Skool community to learn directly from Omar and connect with other builders: skool.com/5-day-sprint/about?ref=6d6756feb6d84ec6a8cf88650ace7240.Follow Omar here:X: x.com/OmarChoudhryInstagram: instagram.com/omarchoudhryEnjoy! ---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---
Transcript
Discussion (0)
The price tag you can put on that skill set is insane.
There's projects that we've charged $100 grand for, and they've done like five days.
This is our one-shot output.
Yeah.
Oh my gosh.
Did you even ask it to do that?
No, no, no.
I didn't ask it to do any of this stuff.
You just figured it out.
My prompt was like tiny.
Two sentences.
How long with the next site take to just copy and paste it?
If I can right click, duplicate, 10 seconds, you're done.
That's it.
Just with a lazy approach, you're out doing Reddit, TripAdvisor, with a wingstop's own brand,
$0 paid on advertising, costing basically nothing to build.
This is all the pages were ranking number one for.
People don't realize that sites like TripAdvisor and Yelp have millions of pages that took
billions of dollars of software engineering and a decade of grinding.
It can be done for 99% less and 99% faster today.
All right, guys, this episode is as tactical as you get.
And to those listening on audio, there's a big chunk of this that's very visual.
But we made a special edit of the audio version and left in all the meat you don't
need to see. So don't go to a different podcast. You're still going to love this. And if you're on
Spotify, watch the video version because we put the visual stuff in there. Or if you don't have
a video podcast, just go to my YouTube and watch the whole thing there. In this episode, we go from
idea to vibe coding tools, shortcuts, growth hacks, how to copy, paste these websites, how to find
the design tools if you're not a good designer. It's all in here. Please enjoy.
Page you turn in the book, it just captivates you, man. Like, my excitement couldn't be any greater.
And then a few weeks later, it's even greater than that. It's just,
like a gift that keeps on giving. And I haven't literally 15 years of the building things. I've never,
you know, experienced a feeling like this as a entrepreneur. I'd just be able to be creative,
have ideas, you know, to have the tools at your disposal to be able to execute. It's just, you know,
so fascinating and satisfying as well at the same time. It is. Yeah. So tell me about your directories
and what made you want to start building those in the first place. Sure. For those listening,
will describe everything that he's showing.
Absolutely, yeah.
So the directory idea, really, I used to build projects, you know, very early on, you know,
MySpace layouts, you know, then, you know, your dream movies of the world and Figma to convert
into HTML, the whole nine yards.
And so I started to just sort of like, you know, build some sites out.
And then I came across AI.
And what became really interesting with AI was the fact that you can create these
programmatic SEO pages.
And what we mean by programmatic is effectively, if you think about a directory like,
trip advisor, you know, every single URL, like there's, you know, thousands of URL. So you have like,
your tripadvisor.com for every, you know, slash city. Then inside the city, you've got towns and then
towns, you've got, you know, restaurants and bars and clubs or whatever you've got, like,
you can go on forever. And no one is sitting there manually adding all these pages. Programmatic means
that they're kind of just, you know, created automatically just on the flight. And so AI enabled that
to be very accessible for me at least, where I could just say to myself,
okay, well, if I can just create content and the content can also be generated by AI,
then technically I don't have to spend all that time creating all this type of content.
I could just create, you know, thousands of web pages, send them into Google and then get them
to rank well.
And so originally I did this with a recipe site, gilitychef.com.
Okay.
So I just built the app.
We released the app, 20,000 downloads, you know, real quick.
Unpaid downloads, paid, freemium.
Yeah.
It was freemium.
So we probably made, I think it was like $8,000 or something, maybe in the first like week.
It was like recurring revenue as well.
So it was like, you know, it was insane.
I just, you know, got obsessed with, you know, programmatic SEO because of AI and
gilty chef.com was born.
So this site now ranks, you know, number one just globally for keyword.
So if you just go to like, even if I go to like an incognito tab and I, let's say,
I type in Wagamama crispy chili mushrooms recipe.
you'll see like guilty chef is like number one right here organic above like
Pinterest Instagram all these videos Reddit like we're right here and you open that up
it takes you to our site and you get to see the actual recipe and the directions and all
this content was just generated through AI effectively so you know restaurants the dishes
you can see like you know there's a restaurant you open up a restaurant then you have
the restaurant and the restaurant name and so basically this is where the SEO kicks in like
people search Burger King recipes, you know, it will come up with this page. And so the idea for,
for me, it was a simple idea, which was there's nowhere to find recipes inspired by the restaurants
you love. You have some websites like that, but they're normally people that have cooked recipes at
home and they're not aggregated. There's not one website dedicated to that. Is that why it's called
Guilty Chef because it's like unhealthy like restaurant recipes mostly? No, that's a good question.
Guilty Chef. I can't remember where the name came from. I think like, you probably just were looking
for good domain names.
No, no, no, no, no.
I wasn't like, that's the crazy thing about the SEO,
that this has been the best performing SEO site of the two directors I'm going to show you.
And the domain is like nothing to do with it.
And that's what's wild.
It's like people always think that you need a good,
my next director I show you is all about a domain name.
But like this one, like it doesn't matter about a domain name.
So especially if you're starting a directory, don't go crazy about a domain name because it can just rank well
so long as your content is structured just using the basic things
that you need. And when I say basic things, those are things like, you know, creating content,
linking between the pages of your content, you know, using schema. So this is schema.org
is like something that a lot of people don't know about. But if you look at schema here,
there's different types of schema you can have. And what schema is, it's a series of like
properties that Google looks for on a webpage to see if there's information about that.
So for restaurants, it might look for opening hours or it might look for price range or payment
methods and that determines the content. The more boxes you check, like the higher likelihood you are
of ranking. Right. And so if you think about before AI, you'd have to, first of all,
have a SEO strategist or someone who'd be like, this is what you need to do. Then you'd have to
figure out, okay, well, which of these do I use? Then you have to go and, you know, create the content.
And then you're going to have someone designed the pages and develop them. That's like a team of four
or five people already. And so now with like cursor and Claude Code, I just go straight into it.
And I just say, hey, create me a category for restaurants and just make it, you know,
compatible with, you know, schema and include all the relevant properties I need.
And it will just do it in like seconds.
And so that was like, if you take that method and you multiply it by like, you know,
a hundred or a thousand, you start to get like all of these pages of content.
And even the content is generated by AI.
And that's the other thing is that people think that AI generated content can't rank in Google.
They absolutely can.
And in fact, this also ranks in.
LLM models as well. So chat GPT and Claude will also pick up these recipes. If someone
types in a certain recipe that have on my site and use the sources, you'll come up with my content
before, you know, some other, you know, a recipe site. Yeah. People need to understand like it's,
people are asking questions on Google and Google is in the business of giving them answers.
Yes. So if Google does not have enough answers to pull from and some of the best ones or
some of the only ones are AI generated, it's going to show them, you know. Absolutely.
Absolutely. I think there's too much like kind of opinion around whether sites rank or not or, you know, will SEO work with AI. But I think like there's no better thing than like seeing it in action. So I'm sure for yourself, Chris, and even like myself, I like myself, right? And I feel like as a builder, I want to just see it for myself, right? Because there's plenty of opinion out there. And so building a directory, this was a way of me seeing, okay, well, can it actually work? It's like all the things I'm building and doing, all the iterations are just like me, you know, kind of poking at a curiosity.
I have, but also because I can now tap into AI, I can execute it so quickly that I can actually
get a factual answer quicker than me scrolling through X looking at opinions.
You know what I mean?
Yeah, yeah.
So this is an example of like the SEO.
So the orange is organic growth.
So this means that there's zero paid traffic.
So I'm spending $0 on marketing on this site.
So this is guilty chef.com that you're showing me traffic.
Yeah, that's right.
So guilty chef.
Yeah.
What's the date we're looking at like August 2024 is when.
it starts ticking up? Yeah. Yeah. So, yeah. So, yeah, so this was like, I kind of like rebuilt the site
around June. And so then Google started picking up, you know, probably around August. And then look,
we're just getting like five, six hundred, eight hundred thousand. And then I don't know what this huge
spike was here, by the way. I've no idea. I've never figured that out. But there was a crazy spike here.
I think that most interesting part of this chart is the very middle between March and August,
2024, you're adding pages, pages, pages, and not getting any feedback from Google.
Like nothing is showing you that it's working, but you're just persisting, persisting, persisting,
all of a sudden in August, oh, sign of life, you know, September, ooh. And then it's literally,
literally only up into the right ever since. But like that's why SEO is so important is because
you need to be willing to be patient, play the long game. And it's not like it's costing you
anything. Like 50 bucks a month for certain tools, a little bit of your time.
Other than that, like if you can be patient, now you're at how many visits organically per month?
Almost 11,000 now.
Jeez, Louise.
Yeah.
And by the way, there's a paid side to the site as well.
So people can also go on here and just like subscribe and generate their own recipes as well.
So there's only 160 pages on this site?
Yeah, yeah.
There's not much at all on this site.
Well, imagine if you had 16,000.
You know what?
Again, it's my fault because I just get like, I ran this.
is almost like experiment and it like performed better than I expected.
And I was like, okay, I've done the same thing.
Yeah.
So you can see here by the way like, you know, how we, by the way,
AH refs just as a tool is a great tool to get.
But you can get, you get a free account on there.
And you can just do keyword research.
You can go on like, you know, keyword research up here, Keywords Explorer.
And so if you just want to start a directory in a certain niche, like you could just type
in, I don't know, let's just say, you know, recipes.
Let's do something more niche.
Let's say, you know, toddler recipes.
and you can search by different regions,
but let's say,
you know,
U.S.,
it will show you,
like,
what the search volume
and trends look like,
you know,
over a given period of time.
And also what you want to look at here
is like,
how easy is that keyword
to rank for,
which means that,
okay,
well,
this is kind of a broad keyword,
which is pretty good.
So if you can find the dot com,
which actually I own,
toddler recipes.com as well.
Okay.
Good for you.
So,
yeah,
but I haven't done anything with it yet.
So nothing to do it yet.
But there's,
but you can just see,
like,
there's so many,
like, you know, recipes. And why I found this interesting is because there was all of these other
long-tailed keywords. So like, you know, Toddler recipes, right. So you're seeing like now,
look at the volume. You're getting like, you know, 900 searches per month, 600 searches per month. And like,
if you can come up number one, they will aggregate into like a, you know, decent audience.
I'd really say like where this funnel becomes interesting and I haven't even like taking it to
this level yet with my site is like, you know, traffic is one thing by like email capture,
you know, Google Pixel, you know, the matter of retargeting that's,
possible, even being able to, you know, I could go into the ingredient side of my web page and then
have brands bidding or like people are Walmart bidding for like spots. So like people click on,
you know, pepper and it connected the Walmart site for you to buy it. You know, so when you start
building in traffic, you hold the leverage. And I think that's the interest and strategic part of
this type of business that I liked is that, you know, the traffic is yours, you know, and so like,
it speaks for itself. And so you can really trade against that becomes a currency. And it can easily net
you, you know, even if it starts off being $500, $600, $600 a month, man, that's great.
And then you can start growing that more and more and more and start to become something meaningful.
So you said you're also monetizing this.
You have like a paid section of the site?
How is that going?
Yeah, there's a paid section.
But it's nothing crazy right now because we're not really pushing people towards it.
But like you can go on here and you can just like build your own recipes basically and like pay.
It's just a rapper.
Yeah.
Yeah.
So it's just like, you know, it's just anthropic running in the background.
Just basically, yeah, just, you know, running the recipe and just.
creating the recipe for you.
So I can already see some bugs on it because I haven't even been on it in like,
you know, a few months.
So yeah, but that's basically what it is.
Do you have ads on the site or is it monetizing in any way or is you just letting
no, no ads right now.
So it's probably revenue wise.
I think it's probably probably just doing like maybe like $700 a month, something like
like that.
Like there's nothing crazy.
But it's still like, you know, it's just just something cool.
It comes in for some organic traffic.
So yeah, it's just like people who have.
And a lot of it's funny because a lot of the customers are those that have like
signed up at peak times like maybe around.
you know, holiday season, they're trying to look for recipes and they paid like five bucks or
something to join the site and the memberships are just running and they might not even be that
active, but, you know, they're just in there and, you know, that's the other interesting about
these type of businesses is that, you know, if you create products that can get high volumes of
traffic by very, you know, low increments of revenue, people are willing to pay because it's just
there and you're likely to capture them. And also if you start to increase your traffic and you get
those people coming in, those $5 start adding up and, you know, can, you know,
can become something meaningful.
Yeah.
And now what tools did you use to build this site?
This was built in Webflow,
but all of the sort of the AI components of it were built using cursor.
And so that cursor, I think, can feel very daunting to people.
So like when I open here, you know, people can feel like,
this is like, you know, just for programmers.
And even I felt that way.
And then when I actually went into it, really it's just like,
think of it like an eye message almost.
You know, if you can just talk, you can create.
And actually the power lies in those that are creative and can express their ideas as opposed to those that are like technical.
You don't have to be technical at all.
And that's why I've set up, you know, I've got the school community five-day sprint.
I've also got five-day sprint.com where you can go on here and just set up your project and it will just give you like a one-line string.
Like if you set your project up there like this and you can just hit copy here and you can go into just open up cursor,
So hit paste right here and hit enter.
And this one line will set up your entire project for you.
And so all you then have to go is do is go in there and just iterate the features that you
want by like the context of your project is all in there.
And that's how I feel like we should be building because there's so many interesting
things that you can do with these projects, but you need a scaffolding, right?
And so guilty chef is like, think of that as a scaffold, which I was able to then use
myself to build bestdubai.com.
So if you look, the sites are identical in terms of how they look, right?
look like even the search literally doesn't even move both on web flow these are both built like visuals
are built on web flow and but all the functions of functionality were like through cursor okay and i just
connected them into web flow yeah so you live in dubai what gave you the idea to start this just like
do you see a different site that was similar that guilty chef started working so it's interesting to see
what the ahrefs data shows us but guilty chefs started to work and when it started to work i got i had
already been in, so I moved to Dubai around the time I was building actually. So I literally moved
to Dubai here, right? And I started to build the project and I started to see results around here.
And then I was like, hold in a second, like, this is interesting. This hadn't even started fully
growing yet, but just some results around that time, I'd been in Dubai long enough to know that,
okay, I'm always looking for places to eat, place to visit. There's not actually any great
directory. And if you go to like Dubai's actual tourism site, it doesn't have, like, it's very
their directory is very basic, right? And it's very bloggy. It's like, it's not really immersive.
And so I thought, okay, that's interesting. And so then I thought to myself, I started
brainstorm loads of words. But I didn't brainstorm best Dubai. It was like best restaurants
to buy or best things in Dubai. Because I never thought the domain would be available.
Yeah. Yeah. Yeah. From if out of nowhere, I just actually searched best Dubai.com and the domain was
available for like, that's the best feeling in the world. When you type it in and you're like, it's not going to be
available. I know it's not, but I just have to. And then it is. You like, you've never clicked by
faster. Oh, yeah. Right. Texas Snacks.com. Sendeats. Oh, wow. I've got a ton of
send eats. Send eats. Okay. Like ship food. Yeah. O'ey, that's nice. It was a company that
shipped food. So, dude. Sometimes the domain were like just, like, spawn the idea for you.
Like, it would just come from. Yeah. Cool domain. I'm, I own the domain twice used.com.
Like I thought someone could have like an Etsy for upcycled stuff, you know.
And so best Dubai.com was available, $900.
And then the interesting thing was I then searched like other domain names similar
for other countries and other towns.
So like best Saudi.com, for example, was $100,000.
And so when I saw the price difference, I was like, first of all, this is going to be like a very
valuable domain.
And secondly, I can't believe it's available.
So like I didn't talk to no one.
I was like, I'm not going to tell no one.
I'm just going to buy it.
And once I've got it, then I've got it.
And so I bought it, got access.
I was like, okay, I'm still going to believe it.
And then it was like the mission to be like, okay, well, what can we turn this dot com into?
And so with this one was focused a bit more like restaurants, hotels, malls, schools.
Again, all this content is AI generated.
So like AI is aggregating Google reviews.
AI is going and, you know, getting the, you know, giving a scoring system, you know,
picking up amenities and check in times and maps and all this type of content,
the FAQs. And again, all of that is being connected to schema. So like you'd have a schema
for, you know, local business. And I'll just say to cursor, hey, I've got a local business site.
I need schema implemented. Excuse me. And it'll just write the schema. We've started to see some
meaningful organic results now. So again, zero dollars paid on advertising. Costing basically nothing
to build. Like when I say nothing, I mean like less than $100 or something. And so if you go to,
let's say we type in one of the keywords that Parker, Parker is like a big restaurant
here typing like parkers dubia reviews they're number two below trip advisor now wow in google and so
that's you know coming up about facebook zomato reddit you know all these other sites open table okay so
if someone wanted to start a directory from scratch today can you just show us like what your
first steps would be how would you start what tools would you look to what how would you do research
etc yeah sure so first of all i think ah h refs is absolutely a great tool to you just to do keyword research
first of all. So I think like go and explore keywords. I've been using Beehive for about two years,
almost as long as they've been around. And I got to tell you, watching other creators stay stuck
on basic newsletter platforms is painful. You're losing thousands of dollars because you don't know
what your subscribers are worth. And when potential sponsors ask, who reads your newsletter?
And you say, uh, entrepreneurs or moms, you lost the deal. But Beehive has a survey feature
that's brilliant. You can set up a few questions about demographics and spending habits that you
send them through right after they subscribe. So instead of telling sponsors, oh, I have 5,000
subscribers. You can say, I have 3,750 homeowners making over $75,000 a year who spend $200 plus
per month on home improvement. And that's proof that their ideal customers are reading your
newsletter. Go extract your email list from whatever platform you're stuck on because it's probably
costing you thousands in lost deals. Beehive makes migration easy. You can move all your emails and
minutes so you can get paid what you're actually worth.
Head to Behive.com slash Chris for 30% off your first three months.
That's B-E-E-H-I-I-V.com slash Chris.
You'll thank me later.
Try and find domain names as close as possible to the dot com because I do think that gives
you an advantage.
And so instant domain search.com is a great tool to use because if I just type, like,
the reason it's called is because it gives you all the different URLs available, like,
from one search.
So you can see that the dot com and like any other ones you like and the green ones,
obviously available. And so I love just using this site to find domains. Once you go
a domain and you've got, you know, the key. So spend some time on keyword research, like,
really try and see like, you know, what are the interesting trends here and what you want to
look for just as a rule of thumb are keywords with a low keyword difficulty and a higher search
volume. And so if we actually look right now here and we said, let's just say, I don't know,
snacks and just search that since you mentioned snacks. Do you have like a general ratio you look for?
like it needs to be under X difficulty and over Y search volume.
Absolutely.
Yeah.
So I would say you want to keyword difficulty between zero and 30.
And so what I would do is I'd come in here and I would go KD keyword difficulty between
0 and 30.
And then I would start there.
And then the higher the search volume, the better.
So this is actually crazy, by the way.
Look at this.
So it's very rare you see something like this.
Wow.
High protein snacks.
Nine keyword difficulty, 81,000 monthly searches.
So that's like that's, that's, that's,
that's a snatch.
Like, if you can get like high protein snacks.com.
So like literally, let's see.
Like if you can buy that, like that's worth a shot.
Like considering the type of investment that people put into businesses,
like people of sometimes I think about domain names as like, you know,
how to price them or whatever.
But I think like if you would generally start a business, like a small business,
minimum $10,000,
you'd be considering like maybe I'm going to invest in starting a business, right?
Like getting a small business loan.
And so in this type of age where you can build things with AI and directories,
like if I saw that I would absolutely buy this if I saw that type of you know this type of it's seven thousand
dollars yeah the domain this would kill it though I love the strategy of searching for a very
broad keyword yeah and then looking at what it shows you and like letting your rabbit holes go
crazy from that point right yeah because also I can inspire like different ideas as well so you know
zero to 30 is a good keyword difficulty and for search volume by the way this is this is why
I'm saying this is crazy is because normally I would say even like a thousand is like good, right?
Because like if you can.
Yeah.
Like, you know.
And this is 81,000.
This is 81,000.
Yeah.
So like, because if you see a lot of the keywords in my sites, like they're not,
they just aggregate.
So like if I go into, uh, where are we like here.
Yeah, because there's going to be a long tail of hundreds or thousands of variations of
that keyword.
Exactly.
You're not only relying on toddler snacks.
Exactly.
So like, look, spicy Korean Q wingstop.
Like I'll just show you, like, we're ranking number, number,
this is all the pages we're ranking number one for.
So like, these are all number one in Google, organic, right?
And so like, volume, like we only get 30 for noble wagyu tacos,
but keyword difficulty is zero.
You know, even this one, like maybe get 42 visits
a month from this wingstop, but like, you know,
volume is 80, but keyword difficulty is zero and number one.
And again, there's loads of those that are zero, zero, zero,
but like we're getting like 300, 250, 400,
and they just aggregate.
And again, this goes on for pages.
So we've got pages of just like, you know, number one position, just using this strategy.
Now the thing is, like, I think especially since recently, I've been seeing how quickly you can build projects using cursor.
Like these two projects were built using Webflow for their interface.
And then I used cursor and Claude Code for some of like these kind of like HTML elements.
What I realized recently was to actually build things of Claude Code and Curse was cool, but I'm a designer.
But I couldn't create something beautiful.
And you've probably heard that there's a thing of AI.
slop, right? Like people just create and like, you know, just crazy things that AI renders.
But if you look at this side, and we can go into a bit of this with some life building in a
minute, but all the UI here was built using Kersa and Claude Code. So none of this is using
Figma. Nothing here is using a single design tool. Like every single thing you're seeing here
is done just through natural language. And the fascinating thing to me was simply the fact that
I can just use my creativity in my mind. And so long as I can explain it, I can get an output.
And I think that's such a big lesson for people to take away, even if you're putting a directory or whatever, it's like, yes, domain is important.
You know, keyword research is important.
But this is like a stack of skills that you've got to build up and you've got to look within yourself and think, okay, well, do I have a broad taste palette for what a good website or experience looks like?
And if you do, then great, you should be able to explain that.
Then it's about the communication.
And so long as you can like take inspiration from other sites or other things you've seen and be able to just simply type.
type it into a tool like cursor right here, you can get outputs like this, but simply by saying to it,
hey, can you add a blue card at the top of this card and also do this? And it will just create it for
you. Do you only use cursor for projects like this or do you use Replit, Loveable, etc?
No, I just use cursor and Claude Code. I find it much easier than Replit and like, well, I think.
So when you open up cursor by default, you're going to get a blank screen. And that's what's like quite
daunting for people is like, okay, where do I start? Because even when I was building, it's like,
okay, yes, we understand, we might know what HTML is or CSS or whatever, but like, if you think
about the modern web, they use frameworks that are like, they call NextJS or Tailwyn CSS or these
have technical elements. And I have no clue what any of that means. By the way, not even to this day,
I don't really understand them. Yeah. And I think most of my audience is like a little technical,
but definitely not a software engineer kind of like me, right? Exactly like us. Yeah, ma'am. So I might go to
cursor, and I'll go to cursor, and I will say, I am building. So, so by the way, how you want to think
about this is this is cursor over here. And so cursor is the software, which has its own chat in it,
again, just using the Claude model. In here, we have the terminal using Claude Code. But even
though they're inside the same software, these two chats don't talk to each other. So this thing
over here has no idea what this did. And this has no idea what this does. So basically, when I speak to
Claude Code, I use, speak to Cursor about something on the right here. I might do market research
with it. I might help it, excuse me, set up things for me, but then Claude Cod Code will be the
executor, right? I think Claude Cod will give me feedback. I'll give that feedback to Cursor and
Cursor sort of like make sure that like where the work is done correctly. Well, people don't realize
that sites like TripAdvisor and Yelp have not thousands, not hundreds of thousands, millions of pages
that took billions of dollars of software engineering and a decade of grinding. And,
don't get me wrong, it's still going to be a lot of grinding to create millions of pages with
a vibe coding app, but it can be done for 99% less and 99% faster today.
Yeah, absolutely. And that was the thing. I'm spinning out products like daily, right?
Like the directory, the best of buy, like I'll probably build a new one within two or three
days. You know, we'll rebuild it and make even better and get to rank even better in Google.
And so you can, this is where, you know, Chris, a guy like you is perfect for your type of brain.
right, someone who has ideas, wants to wake up, bed and just execute.
Like, this is made for the people who have ideas.
And I'm sure, you know, everyone in your audience is like that way.
They're just like, I want to execute this.
And then you actually can execute quicker and prove your point and demo it to someone faster than actually just saying, hey, like, what do you think about this idea?
You know, like, don't, if your gut says do it, just execute and you will, the time is going to take to try to explain it to someone, you can just get the job done.
Yeah.
Let's say that, for instance, to get this side up and.
running takes three hours of tinkering and vibe coding, right? It's not perfect, but it's good enough
to hit publish and to put it on a custom domain. If you wanted to take that site and you like the
look of it, you like the database that it's pulling from, but you just want to make like keto toddler
snacks.com, okay, or something entirely different like horse, horse feed.com, right? Whatever.
How many hours or how much effort do you think it would take to use one of these apps to just
copy and paste it in a different vertical?
Do you want to see?
If the first version took three hours, how long would the next site take?
Because I'm still waiting for a good reason why people aren't vibe coding like thousands of directory sites.
Like not a director site with thousands of pages, but thousands of them.
Okay.
So let's say we had this project Higal protein snacks.
If right click and I click duplicate and my new site is called, they duplicate, 10 seconds, five seconds.
Okay, that was like maybe 10 seconds, 15 seconds.
15 seconds maybe. And now I can rename this to, you know, toddler snacks. You're done. That's
it. That's answer to your question. Well, I guess you still got to swap out like pictures and
branding and stuff, right? Yes. But that like the features, the functionality, they all live.
This is a beautiful thing about Kersa and Claude Code is creating files. Like, it's files for you.
Like all, all these sites like Facebook.com, it's just a series of files. Yeah. And just code written inside
the files. Like, this is what it's creating for you. So it's creating entire application. Like,
if someone says, oh, I exited my app for like, you know, Snapchat for for $15 billion,
they sold a folder. You know what I mean? Yeah. Like that's, yeah, yeah, yes, there's a database.
They saw pixels. That's like, that's it. Like, yeah. It's not, it's not complicated.
But also it's like, you know, we, this era right now of building allows us all to open our eyes
and wake up and see, oh, like, that's it. Yeah. That is really it. And, I, and,
And now the tools that are available, you can create so much value as well with them.
It's unbelievable, you know.
Now, the last time I posted the directory episode, some people in the comments were like,
oh, this is irrelevant now.
AI is removing the need for directories.
What would you say to them?
No, not at all, man.
I think like, no, like we've just seen it ourselves.
By the way, we're seeing, right, this is like live data we're looking at, right?
With like these sites, I just showed you guys as well.
I don't know what it's gone now.
These graphs where this is like in real time, it's growing.
growing, you know, it's still growing, it's still coming up. And so, man, absolutely not.
There's like, and this is, you know, the U.S. is one of the biggest locations for traffic for us as
well, you know, and that's like a global market. So yeah, I'd say, I'd say, you know, very much,
like directories are on Moneymaker. There's always going to be a need to remove friction to getting
from point A to point B, from getting question asked to question answered, right? And directories just
makes that easier, period, end of story. People ask about like AISEO and there's many a guru out there
selling like AISEO courses, but really at the end of the day, good SEO is good AISEO.
Like, it's really the same thing.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yeah.
Because there's a misconception right now where people, the obvious kind of argument is while
search engines are going to die and everyone's using chat GPT, first of all, that no one's
killing off Google right now.
You know what I mean?
Yeah.
So we like average Joe's like, you know, no matter what we've achieved, like we're not a trillion
dollar company, right?
So we don't have any right to bet against them or like saying they let them, let them do what
they're doing.
And they're going to fight to protect themselves.
Let them do it.
And also the space we're in, we're seeing how volatile it is in terms of the businesses,
like, you know, Open AI one day is hyping something up and then, you know, it falls a bit
short.
And then Google feels like it's falling behind and it kills it with the image model.
Like it's a constant, you know, tug of war between different companies.
So let people do what they're doing.
Search is very much around.
And even this same strategy schema is what is being used.
to pull up data inside chat gpti and claude as well so if you go into let's open up chat gpte right now
and let's just type in you know give me a recipe for wing stop korean q wings right and let's just see what
it comes out with i don't know if i put the web search version on but let's see don't get me started on
chat gpd five oh man i know you know what i actually haven't even used it that much like i've been
using claude so much but people have been telling me it's like horrible look at the what yeah
This is fast internet as well.
Okay.
So let's just let's let this run for a second.
But let's see.
So this is chat GPT just giving us information.
Okay.
So now let's say,
give me your sources.
So I write like such a pun as well,
isn't it?
Yeah.
All right.
So I mean,
how long ago did Google add that feature where it will answer your question
for you without you having to click through a website?
That was five years ago.
I feel like it was not the AI answers.
I'm talking about if you asked,
like, oh, right, all right.
Yeah, yeah.
What's the capital of boxes?
Yeah, yeah, yeah.
And it would just, instead of clicking through.
Back then, everyone was like, oh, like websites are dead.
Google doesn't want us to click through to.
It's like, no, websites are doing great.
Yeah.
Oh, yeah, yeah, yeah, yeah.
Absolutely.
Chat, GPT has, what is it, like hundreds of millions of daily active users.
And to everyone saying like Google's dying, Google's dead, look at, go to similar web, type in
Google.
com.
They're great.
They're doing fine.
Yeah.
There's still billions of people using Google every day.
Dude, and like there's such an important,
I think one of the biggest keywords that I learned that had a massive impact on like
the outcomes I've got in my businesses is,
is two words,
value capture,
meaning like there are times when there's shifts happening and things are going on
where there's a tremendous amount of value capture opportunity, right?
Like, you know,
while this is all happening right now,
yes,
there are some businesses that are just AI rappers that may be in two years,
might be killed by a chat GPT app or a Canva app, but it doesn't matter.
Like right now, you can capture an audience.
You can get direct to your audience through social media.
You can go viral for something just by posting reels and being engaging.
You know, you can create.
And also we underestimate how many people are on the planet.
There's so many people with different problems are trying to solve,
so many niches within niches that you can just tap into
and just create so much value and capitalize on it, you know?
And not only that, by the way, forget even the product conversation.
Like just showing what I've just showed you guys right now.
For example, like this, the projects I'm showing you, I'm doing as hobbies.
But in my agency, we're doing projects worth millions of dollars using these type of skill sets, right?
Where businesses will come to us and say, hey, can you build this for us?
We've got such and such problem.
I would go through a process using Claude Code and cursor, but the price tag you can put on that skill set is insane, right?
Like insane.
Like there's projects that we've charged 100 grand for and they've been done like five days, you know?
And that's like incomprehensible.
It's like better than drug money, you know?
Just by learning these skills.
You know what I mean?
I'm just trying to compare it to something.
No, no, no.
I mean, think of apps like Calendly, right?
Yeah.
This guy in Atlanta built Calenly.
Nothing did it like that.
Now there's a million Calenly clones.
And then about two years ago, Google comes out with their own Calendly feature.
And everyone's like Calendly's dead.
It's dead.
it, Cal only is crushing it.
Like first mover's advantage, having a moat, having traction, having loyal customers is very,
very real, right?
And the other frameworks that I kind of just thought of is, let's say you build a rapper
today that becomes obsolete in two years.
But that wrapper was like the first thing you really built with your hands.
And it feels good.
And it got you kind of addicted to that feeling of building and creating.
By the time that app or whatever it is that you built two years from now becomes
obsolete, you won't care because you'll be on project number nine by then. It will be irrelevant
to you. And that's the whole point. Like, we don't build a rapper to retire with it. We build a
rapper to taste entrepreneurship and to become addicted to it and then to build things that only get
better in time. That's the best point I think of this whole episode, man, is what you just said
right there is like the value of the skill and the experience. And that like I said at the very beginning,
I said it very beginning, like how I'm feeling now is like I can't compare it to any.
type of thing I felt before, you know, whether it's building or designing or creating,
like by building with AI, I think everyone should experience it just to know the feeling I'm
talking about. It's like, it's like when you experience something and like you can't
explain to someone else unless they've experienced it, right? Like any type of, you know,
experience, whether it's traveling or whatever. I think this is like that, which is you've got to
do it and you'll feel a very particular feeling. It's like an ignition being started in
your body. Yeah. Of like, whoa. It's like a whole new brain unlock because you, you'll feel
you don't realize how many times our brain actually just stops an idea and doesn't go further than
that because we already know in ourselves, well, I'm not technical. I can't afford to get a developer.
And so we just like, kind of be like, meh. And we just kind of carry on. And then if someone else does
it, we kind of look at it, a bit jealous. Right. Like it's a no, it's been, it's been that human
condition for so many years that we've got to unwind that. And to undo that, you're going to start
building. And in fact, you will unlock such a new version of yourself that is confident, a version of
yourself that starts building and creating and you actually feel like happier around the,
I feel like so much more energized for my family and loved ones because I'm having fun.
You know what I mean?
Yeah. Yeah, yeah.
And the results are in real time, by the way. Yeah.
Right. Have you ever heard a story like on Twitter or anywhere, read an article about an
entrepreneur that built something that later became irrelevant and he just like became
broke, penniless declared bankruptcy and died a miserable man?
I've never read that story. I've read stories about, you know, I built this app and then
Facebook, like put me out of business. And by the time they're telling that story,
they're a billionaire from something else. It just doesn't happen. Absolutely, man. And you
probably experienced that so many times with your businesses, right? It's all like the,
you only go upwards like that, you know, you fail up. Well, and on the other side of that
argument is the opposite where like in 2010, I opened an iPhone repair store. And I was just like
counting down the days. I'm like, this, you know, these screens are going to become unbreakable or
they're going to change, you know, technology is evolving so fast.
Like I got to get it while they're getting good.
And I sold it two years later and I don't regret that.
And then I got into the iPhone parts sales business where I sold wholesale iPhone parts.
And I had the same fear.
I'm like, I'm in the same vertical.
I'm just higher up the supply chain and these are become unbreakable.
And then I'd read an article about Gorilla Glass or this new Otterbox case.
It's like, up, any day now, guess what?
It's been 15 years.
There's 30,000 iPhone repair shops.
all of my competitors that sold iPhone parts are like many of them are still around.
They're crushing it.
Like most opportunities stick around for a while.
And so when we make these excuses like, I want to build a wrapper, it's just it's redundant to chat GPT.
It's going to be out.
There's a thousand recipe wrapper apps on the app store.
Like you need to understand that that's not a real excuse.
That's you coming up with excuses to feel better about not doing it.
So you can go to bed that night and think, you know,
I didn't build that rapper, but it's okay because it would have failed.
So I'll just try something else.
Like, no, just freaking do it.
Like, it's like $20 a month for these software products.
It's true.
Even when they release like a max plan, like $200 a month, people are like,
$200 a year, but you're comparing it to Spotify subscription.
Like you've got to look at the productivity value.
How much was your tuition?
$2,000 a month at university?
And you can learn like that in like a week now.
And the fact that if a CTO came to you, you're trying to hire a developer and go,
or go to an agency and pay $100,000 to an agency or like $10,000 a month to like a developer.
And they came to you and said, hey, I'll do this work for you, but I'll bring 10 of my other
amazing friends who also do this.
So you're 100 grand's worth of value a month, but I'll give it you for like $200.
You'd build that person a home to live with you.
You know what I mean?
Like that's literally what these like services are like.
And by the way, your story reminded me of two things.
One is, I think it was like Belkin or Ancock like with the leads.
because when the iPhone was obviously out,
they started releasing their own sort of like, you know,
accessories and stuff.
And one of the biggest questions that he'd get asked from investors were like,
well, Apple are just going to release their own and just putting them in their stores.
And I think his insight was so simple by interesting,
which was, let's say the iPhone accessories market is like a $2 billion market.
That's like not a market worth going for a company the size of Apple, right?
And so even by $2 billion market to like nobody is like a $2 billion market.
And so you create an entire lane just by taking a part of a market that big company
otherwise wouldn't even need to go for, go for because it's not worth their time.
And so sometimes we like can discount like how valuable ideas are, whether they're
worth pursuing because we just think that someone else might do it because within their
business, you know, itself.
Yeah.
And the other thing is, I think like the time we're in is the most related best to
the way Jeff Beazel set up Amazon and not from a cliche perspective, just from a very,
very, like, you know, clear example.
He explains that when he set up Amazon, like, you saw this sort of uptick in internet usage.
And then he figured that so much of the infrastructure had already been built for him,
like the postal service existed, you know, payment processing existed.
Now the internet existed.
And so all he had to do is kind of like, you know, put a wrapper around them.
And so Amazon, dude, Amazon is a rapper.
You know what I mean?
Yeah.
In like a lot of ways.
And so it, because you're just tying together infrastructure.
And so APIs, these aren't postal services,
you have strike.
It's one string of like numbers that you need to integrate into your app.
Like open AI, same.
The API keys are all you need to be able to stitch these things together
and be able to explain to cursor or record code what you want to do with them.
And you can kill it.
Almost every business is a rapper.
And when you're talking about Amazon,
I was thinking about the biggest companies in the world that are consumer brands.
Back to the conversation about paying $200 a month for the most expensive version of
Chad, GPT or Cloud or whatever.
Let's look at the most valuable consumer brands in the world.
Apple.
Why are they so valuable?
Because the products they sell back to value capture,
offer a 100x differential on what it costs versus the value people get out of it, right?
My $3,000 MacBook Pro is going on year five.
It runs like the day I bought it.
Like how much wealth have I created on that little keyboard, right?
That's why Apple is so right.
So if you want to think of the most, like they become so valuable.
I should say like the the market cap of a company is directly correlated to the amount of value that their products offer people.
So if Apple wanted to be stingy, right, and say, you know what, our customers get so much value out of these Macquick pros, we're going to make them $30,000 because they're still going to get 10x value out of them instead of 100x.
They wouldn't be as valuable.
Period.
End of story.
They wouldn't sell as many of them.
And their net market cap as a result of this change would drop significantly.
So with that same framework, Open AI, like four years.
in is worth half a trillion dollars. They're not even publicly traded yet. Their last round was
$500 billion. One take is like, oh my gosh, we're so frothy right now. We're like, we're
recession coming. We're at the top. And the other take is like, whatever they're selling to consumers,
I need to buy because that valuation is directly correlated to the value that their products offer.
So whatever the most expensive plan is, I want a 100x return on my investment. Why would I pay for the $20
month plan. Now, this is assuming that you use it and it doesn't just sit there unused. If you use
it on a regular basis, you might as well go to the most expensive monthly version and treat it as a
Harvard education because that's a lot more than $200 a month. Dude, that's where people are you coming,
man, like free content like this that's out there for people to get. You know, there's no room
that you can walk into to get that type of information that you're providing, you know, video after
video, you know, everything you're saying on this episode as well, man. That's what it is, you know.
And you can ingest that.
And again, you take that, then to your point, use the tools in the way you want to.
But okay, I learned this from this episode.
Now I'm going to do this over here.
And like, that's how you're going to get your value by like opening up your ears in your mind.
And then I'm being creative in the way you execute with it.
Yeah.
It's all on the internet.
When we did this search in for this recipe in chat GPT, I then asked it for its sources and guilty shelf was number one.
And so it goes to show that like, yeah, I've been hearing people say as well, you need like llm.
TXT file.
There's none of that.
my thing. I've got SEO schema. It's like you said, some of the HTML is broken right now.
Like I need to fix it. Like he's even got bugs. Yeah, just ship the damn thing. And you're
ranking number one on Google and number one in chat GPT. And so just imagine if I put a little,
if I just worked on this every day, I like put more effort into it. Like it could, there's so many
more things that could probably come from the back of it. But just with like a lazy approach,
quote unquote, like you are doing Reddit or, you know, TripAdvisor with a wingstop's own
brand, you know, because they are not even like investing time into the right content or strategy.
Yeah.
Here's our protein snacks page.
Oh, okay.
So we have a product.
Yeah.
This is our one shot output.
So 50 plus best protein snacks.
Wow.
That's incredible.
So yeah, probably needs a little bit of a UI work, but you can see it.
That's incredible.
And it's pulling in actual high protein snacks.
RX bar.
Yeah.
Quest nutrition.
It's funny.
That number one, the chocolate chip cookie protein bar, I eat two of those every single day.
Oh, do you?
I survive on those.
Maybe even those when they're cool.
They're good.
They're good.
Like share, buy.
That is crazy.
Again, look, it's all SEO content, by the way.
You could just have affiliate links to the Amazon variants of these.
That is crazy.
And then it has a comparison chart here.
It's made.
He's done a comparison UI for us.
So like, you know, which one's the highest protein.
Now, by the way, if you wanted to actually look,
protein per dollar.
It's just got crazy with this.
But if you wanted to,
like it's got a whole like lead capture form here.
Wow.
Protein per dollar filtering?
Oh my gosh.
Did you even ask it to do that?
No,
no,
no,
that's what I'm saying.
I didn't ask you to do any of this stuff and stuff.
Like,
you just figured it out.
Like it just goes off and it just works.
I told it to be like the best SEO.
You saw my problem.
My prompt is like tiny.
It was like what I actually said,
my words were like one,
two,
four words,
like two sentences.
You know, but then the framework, so because I installed the framework from here, basically,
that gave me the entire prompt for Claude code, which I just copy and paste it.
So like this exact thing right here, yeah, this thing, like if I open up a text file,
this is the prompt effectively to create that, right?
Prompt for Claude Code.
I don't know how to write that.
But the most valuable way to use AI is to get the AI to talk to the AI.
So you get into a right to itself, you know, and so I'm saying to it, I'm going to Carson,
saying, this is what I want.
It then goes and does research, says, okay, well, here's what you need to say to Claude Code,
because Claude Code is the best at programming.
And because Claude Code is so good at programming and Kursa understands that it's talking
to Claude Code, it knows how to talk to it, and it's already ingested what I want,
that I've just given it two sentences, and it's from two sentences has created me this entire
thing.
And now from here, the protein calculator.
Oh, my gosh.
just got an interactive calculator.
Holy crap.
It actually works.
I mean, you could create like high iron drinks, low iron drinks, high carb snacks, low carbs.
Like you can create hundreds of variants of just like the insert, you know, macro nutrient plus type of food.
Crazy, right?
And like now it hasn't even created like a single webpage for us.
But if I said to create a single page for one of these, it will do that in a few minutes.
And then if I wanted to connect to data, again, remember when we set this.
up, we already gave it our super base credentials, which is our database, right? So you go to
superbase.com and just connect it. And so now it already has a database. So if I said to it, said to it,
now go into super base, create a table and connect live data to it using fire cord. You can go do
research and put it in my database. And now I've got like live information that like users can can
use. So by the way, let me just show you a quick door thing here. Like if I want to change some of the
design. So like, no, let's actually say we want to change some of the buy now button. So let's say I want the buy now.
So now micro iterations, you can do directly clawed code, right? So like these tiny little things,
you don't need to keep going to cursor. So cursor is more for like building features, functionality,
things like that. But like this is how I design now. So I might look at this. And by the way,
another great hack for design is use dribble. Like dribble is basically like a designer's inspiration tool.
but dribble have this hidden page
that used to be public, right?
There's a page that no one on the site can you find it now,
but the page is still public.
It's forward slash buckets.
And the reason this is such a cool page
is because these are effectively private folders
that people are creating with things they like.
And so it's like seeing people's private Pinterest pins,
but these are people who are saving design things they like.
And so I go, by the way, for a context,
I use dribble religiously every morning.
Like it's a part of just, I don't even have to think about it.
I'm so obsessed with like visuals and design that.
This is just like go to.
I need to know what designs are looking like.
And so you go in here and we can even type in something to search.
But let's say I go here and type in like, you know, ecommerce, for example.
And it would just give me a load of inspiration pages just for ecom design.
And so I might see something here that I like the look of.
Let's say, okay, great, I like this.
So, oh, you got to do an animation, didn't it?
But let's say you find a page like you like the look of.
You can use that as inspiration for your own site.
You don't even need a paid account.
Just copy paid.
You don't need to pay the account.
Well, what you can actually do is I can go, I'm going to, let's see if this works.
I'm going to save image.
I'm going to go to my project.
Let's test this.
I've done this type of thing in a while, so it'd be fun to see with you guys if it works.
Here, let's just create a folder called like, you know, design reference.
And let's save it.
And I'm going to say, let's see if you can pick up the colors and anything from here.
So let's say, so you can see now this is kind of, this is kind of,
because I've added it to my local file,
Cars has connected to your local, just your computer, right?
So the design reference has an image in there now.
That image I just added.
So I'm going to say, I've added a folder to the project
called Design Reference with an image ref in it.
I want you to take inspiration from this UI
and apply it to the products grid.
grid, Y. So we want to see if it can change this design based on this inspiration.
So look, it will read the image now. So find the image that's reading the design image,
reading image. So Claude Code can do that. Okay, to look at the image visually, right?
And it can try and figure out what's in there. Now we'll just, now we'll look at this page.
So this is why designing like this is so cool is because everything happens live. So you can
go and find inspiration, you can put in a folder. I just tell Claude code what you want.
and we'll see what it does and what it comes out like.
There you go.
They just updated design for us.
So it took this inspiration here that sent it.
They picked out the key components, so the colors and everything.
And then, you know, still applying some design styles here.
But it's trying to copy as much of that as possible to get it to match what we saw.
So you can just like throw in design inspiration as well.
Like, you know, I'll just copy things.
And so let's just, let me just stop it there for a minute and just show you something.
Like I said, you know, change, add to cart, button to red and make boy.
squares square.
Look, it's also changed the borders in other areas as well.
Yeah, based on, yeah, it just automatically just tries to figure out how to match the styles.
Yeah, wanted square borders on the add to cart page.
I wanted the square borders on add to card button.
So if it makes mistakes, you can also say to it, oh, I didn't want you to do that, I want you to do this.
And it would just say, oh, sorry, I can undo changes or whatever.
See that it's just applied it to these pages, these buttons.
But this is how I've designed this entire like platform.
platform. So like, you know, everything here has been designed just using this type of like,
you know, way of speaking to it and iterating. But yeah, man, it's just, it's not,
but you could just take this not about our whole directory. That's so good. Like, I just want to,
like, cancel my, I just like, Susan, cancel my calls. I'm building. I don't, I don't even know
a Susan, but if I had an in-person assistant, she'd be Susan. Yeah. Dude, you've over-delivered.
This is really good. This is, this is going to be a banger. Thank you. No, I'm
Where can people find you or whatever you're building?
Yeah, man.
You can go to five day sprint.com using number five.
If you want to do anything of the stuff I just showed you, like, you know, you can get
just go to new project, just sign up there and you can just, you know, generate your own
project and get that one liner and you're good to go.
And then school.com slash five day sprint.
I'll give you the links as well.
But like those are the two areas that you can jump in on and just connect with me.
We'll link to it.
For sure.
I appreciate you, man.
Thank you so much.
Hey, guys.
If you're still listening to this, it's probably because you haven't had a chance to take your AirPods out.
You're still mowing the lawn.
You're still driving.
What have you.
If you're still here with me, I would really, really love and appreciate a five-star review on Spotify, Apple, or wherever you get your podcast.
It would mean a lot.
If you want to go the extra mile, share this episode with a friend that might have an interest in starting a business.
It would mean a ton.
Hope you have the best day of your life today.
