The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - The Only Local Ads Playbook You’ll Ever Need⏐Ep. #232

Episode Date: October 10, 2025

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━I sat down with Marcus, an expert in Google and YouTube ads, who’s helped dozens of local businesses scale to six and seven figures. We talked about how he built a seven-figure agency in just over a year, why most local businesses fail with online ads, and the easiest ways to turn your website into a true conversion machine. Marcus broke down his step-by-step playbook for combining Google Ads, YouTube Ads, and remarketing to dominate local markets, and shared some wild real-world results—like roofing leads for $20 and cleaning businesses getting a 5–6x return on ad spend. We also discussed how patience and strong landing pages often separate good campaigns from great ones.If you’d like to get in touch with Marcus, you can fill out this short form and I’ll connect you directly: https://form.typeform.com/to/WlJOA0ujEnjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

And this is probably the most underused advertising in all advertising. And it can be the most profitable if you do it right. A lot of these local businesses, they're not marketers. They're experts and pros at what they do. At HVAC or roofing or cleaning. They don't know the Google platform. So if you know these things, that gives you the edge over 90% of your competitors. I'm like, you're sitting on a goal in mind here and it wouldn't take that much.

You literally have softwares that do it for you. It's so easy. And he's like, Mark, can you pause ads? I'm like, what's my, let me pause ads. Can you stop printing money, please? If your website can answer those three things in the first three to five seconds, you have a good website. And it doesn't take a lot of effort.

So when I was a dumb teenager growing up in Titusville, Florida, I had a good friend named Marcus. Marcus and I would hang out, do dumb stuff together, and then he moved to Australia and we lost touch. But as luck would have it, I got reconnected with Marcus again this year, and I learned he is a Google Ads and YouTube Ads absolute savant. So we break down what types of businesses and what types of offers just crush on both Google and or YouTube ads. How to make your landing page convert for YouTube and Google ads to the highest possible extent

and what types of business ideas or agencies can you launch with a little bit of Google and YouTube ad knowledge. Also, if you already own a business, how can you explode the growth of your business with Google or YouTube ads? You're going to love it. Please enjoy. This might not be a good question because I know the answer is often. It depends.

what niches are you seeing just particularly work well for Google ads? Because anecdotally, with all these businesses I've played with, sometimes Facebook ads crush, sometimes Google ads crush, sometimes they both crush. Sometimes like, you know, an ad for like an ambulance chasing lawyer just crushes in Abilene, Texas, but two hours down the road in middle in Texas, it doesn't because there's so many other sophisticated lawyers bidding on the same keyword. So it's very much an it depends question. I know that roofing is very saturated.

They're more sophisticated because it's a higher ticket price. It's very competitive, yada, yada, yada. In general, what have you seen? Like, if someone were to start from scratch and say, I want to launch a business that wholly relies on YouTube and Google ads, I want to have the greatest chance of success. What niches should I even consider starting? So you want to have a business where the lifetime value of a client is in the thousands. So it could be a cleaning business.

It could be roofing. It could be pressure spraying. Could be window. Pressure washing. Yeah. Could be gutter cleaning. Right. It could be car detailing.

Any type of home service business where your client, the lifetime value of a client is in the thousands is a great way to go. Because the more your client is worth, the easier it is to advertise. Like if your clients worth like 50 bucks or 100 bucks, like once off, that's it. It's going to be tough. Yeah. So it's got to either be recurring or high ticket. Yeah. They're kind of the high ticket.

100%. So, I mean, right now I'm helping some cleaning businesses, riping business, a med spa. I even have an affiliate marketer that's spending $80,000 a month on Google Ads, not even joking. What type of an offer is he an affiliate for? A SaaS, SaaS offer. I bet I know what it is. I think you do. I bet I do.

That's a SaaS offer. I need to make a call. See, that's very interesting because people think people go want to launch a SaaS business when they don't realize they could be an affiliate for another SaaS business, not have to do any of the work, but basically still have their own SaaS business. Yeah, yeah. Does that make sense? Yeah, but he's like a very special case.

So, yeah. Yeah, so basically any sort of local service business that has, a high lifetime value client, Google ads will work for them. Have you ever taken on a client and you thought it would work? It checked all the boxes and it just didn't work. You probably had clients that gave up too soon. Yeah, that's it. But other than that.

So, okay, perfect example. I had a client who did hypnosis, right, hypnosis therapy. She would help people who with smoking and vaping. Her keyword price, bid prices were just like. so sweet, so low. Like it was so good. I was like, this is going to be awesome. There's so much goodness here.

And like so like we developed her landing page and everything. So running ads and it started to work. Right. But she had she had a couple bad experiences. She had one good experience. But then she had two bad experiences at the end of like people signing up for a call. They get like a complimentary, you know, 30 minute evaluation or whatever she called it. Discovery call.

Discovery call, yeah. And she's like, this isn't working. I want to stop. Because she wasn't closing them. Well, she wasn't closing them. She wasn't a closer. Yeah. And I think one of them didn't show up or whatever.

Which will happen. Like, that's why show rate is a thing that you measure. I know. And I said to where I said, look, what's your follow-up sequence? Do you have emails going out? Reminded emails here not. Do you have text messages? Do you have text messages going out to them?

What is your follow-up sequence? sequence. Oh, I just have one email that goes out. That goes out like just like two days before or the day before. I'm like now. Like your email is probably going to spam to the update box and Google. Yeah. You need to have a better fall update. I mean, I mean, a better fallup sequence. I started spitting all these facts to her. She was like, not too difficult. I'm like, you're sitting on a goal in mind here, you know, and you're not willing to put the effort into, you know, getting to it. And it wouldn't take that much. And you literally have softwares that do it for you. Yeah, yeah. Yeah. So easy. Before you take on a client, before you launch a campaign, what type of

research do you do and what tools do you use to say, all right, yeah, there's something here. Right. Because on one hand, it's like you can sell anything with Google ad. And on the other hand, it's like, yeah, but some things work a lot better than others. And if I'm taking on a client that does, you know, HVAC in Plano, Texas, I really want to make sure that there's not 800 other HVAC companies in Plano bidding on the same keywords because it might not work for him. He might want to think about Facebook or something else in that market, right? So the first thing I look at is, can I even advertise? Am I even allowed to advertise that on Google?

As far as when you mentioned, like, HVAC, yeah, there could be a bunch of other competitors, right? But what I do is I look at, okay, where are those competitors sending their traffic? What does their website look like? like a typical website that's not optimized for conversion or is it a website that is clean and if I go to the website I can I can know how they can help me how I can contact them do they have like case studies testimonials within three seconds in other words even if somewhere's crowded like more crowding equals a higher likelihood that people are just doing things wrong where you can have an edge yes and

You're looking for the edge. And literally, the biggest edge you can have is where you send your traffic. A lot of these local businesses, if they're running their own marketing, which a lot of them do, they're not marketers. They're experts and pros at what they do, like at pageback or roofing or cleaning or pressure spraying or pest or pest spraying or car detailing, whatever. That's what their pros out. They don't know the Google platform.

them. They don't even know what their conversion rate is or what the LTV is, the lifetime value is of one of their clients. If you know these things and you're willing to put in the effort and doesn't take a lot of effort to like optimize your website, that gives you the edge over 90% of your competitors. What are like some outliers that you've seen in the right direction where it's like, yeah, you know, this will work. I've done my research and, you know, we could expect to receive $4 back for every $1 spent. And then you get into it and you're like, holy crap, this is much better than I thought it would be. It like went a lot higher than I thought. Yeah. Yeah.

Cleaning businesses. Really? Residential, commercial, both? Residential, sorry, residential. Especially since after COVID. I guess you went nuts. I think it was nuts. Especially if you're in like if you do like green cleaning.

So like you need like green chemicals. Not like color green, but like. Yeah, got you. Yeah. Since COVID, that's absolutely taken off. Still, even five years later? Even now. Even now.

Can you attach some numbers to that, like how well it works, like what the return on ad spend is like? I'm just going to give you average. Return to ad spend for two other students were they were getting, they were closing leads at 45 percent and they're getting leads for $30, $35. Whoa. So, all right. Yeah.

So like $5.60. $60 to close a customer that probably paid. three to 500 a month. Yeah, minimum. Minimum. Yeah, great. Because if they're coming every week, it could be $7, $900. Yeah. Yeah. So cleaning businesses do really well. They do really well. What's stopping someone listening to this or watching that doesn't want to start a cleaning business, but they would love to sell leads to cleaning businesses. Is that viable? That is viable. I've never actually sold leads before, but yeah, you could you could do that. But again, it all, it all depend on your landing page, your copy, your process. It could work. I've never tried that

before, but it could work. I've known people that used to do that for solar and roof. I know people know for roofing, but I've never actually done it. I've never seen anyone say to do it for cleaning. That'd be interesting. I think that could be a thing. It's like, hey, I'm going to, I'm going to deliver these leads to you on a silver platter. They'll be all but closed by the time I hand them off to you. And it's 200 bucks a piece. And you're paying 50 bucks to acquire them. That's it. Yeah. Exactly, exactly. What other niches have you seen this work well for? Like, I know it can work for just about anything.

But in your experience, where have you seen success with Google ads and or YouTube ads? So solar ads, solar, especially YouTube, Google, it's a lot more, it's a lot tougher now with solar with Google because it's just, man, it's just really, really busy. But again, hardly not. Harley is using YouTube ads. Solar works really well with YouTube. Roofing works really well with YouTube. Yeah, those are probably my two main ones I've most experience with with YouTube would be those two are there. What are you seeing nowadays as far as like cost per lead in roofing?

That's a big, big range there. So I have a client that's literally how to pause his campaign. He's backlog now. It's a good problem to have. Yeah, it's a very good first world problem. What was his cost per lead? So he was getting leads for like anywhere between 15 and 20 bucks. No.

I'm 1,000 percent serious. Now, you don't have to say the city. I don't want to docks him, but like what type of a market? Is this like a city, a suburb? So he was focusing on a radius around his city. And was the city like in a big metroplex or like out in the middle of nowhere? In Louisiana. I know it wasn't a big massive.

Yeah, yeah. Big massive metro area. It's like $20 per lead. What was his close rate? About 25%. So he's paying $100 to acquire a $7,000 customer. Once he gets in their house, he gets their house, about 25%, 30%. I love looking at business in a very binary way.

There's two problems that every business face. There's two buckets, right, that all problems fall into. You got sales of marketing and then you got fulfillment. Bringing people in the door and then taking care of them once they're inside the house. Pick your problems, right? So most people have, in my opinion, a customer acquisition problem, right? And it's easy to look at these numbers and say, oh, I'm going to grow a billion dollar

roofing business because I can acquire roofing customers for a hundred bucks each. A, the market's not unlimited, right? Louisiana is only so big. B, you got to hire contractors, subs. Your workers comp insurance goes up. Like, it's not just unlimited scaling. But in my opinion, if I had to choose my problems, I would much rather have. have a fulfillment problem than a customer acquisition problem, right? Because revenue solves everything.

It does. Period. And it solves everything. Man, 20 bucks a lead. That was an outlier. Right. Because I know people paying one to $300 a roofing lead. Yeah. And that's, that's usually what it is. That's usually what it is. I've got roofers down to $70 a lead. You know, six, you know, yeah, still. $60, $67 late. Again, it's all on the landing page, man. It's on the website. How you sites designed. That's like the theme of this whole episode is like it's like yeah don't ignore the landing like don't spend all your time in the in the ad platform and then ignore your landing page. Let the algorithm sort itself out. You work on the landing page. Exactly. Like if you are starting a new business, right? If you're starting a new business or if you're a preexisting

business and you want to scale it or you're struggling with with getting new customers and new leads, the first place I would look is your website. I have. I have. people, I can show you here in a minute. I have a website. It's not pretty. It's ugly, but it converts at like 25%. Show me, dude. Right. So what are we talking about? So we have here. Here's one that I really like. It converts really well. You come on here, okay, and you can see who they are, what their offer is, how to contact them. They got some social proof. They got some more social approve down here. Okay, the team. Like it's, it's a very clean, very simple website. Okay. Trust authority. They feel good. Exactly. You know, how can you help me? Does it work?

And will they work for others? If your website can answer those three things in the first three to five seconds, you have a good website. Real quick. I know we're, we're blurring out the URL, but it looks to me like the URL is just the domain name. It's not like a special landing page. That is their homepage, right? Yeah. So, so yeah, so this is their home page. Okay. Right. So, I mean, some, some companies, they, they have a landing page and a website, but you can have a hybrid. You can have a website that's also designed as a landing page. And it works really well. Right. This is the roofing one where I was getting $20 leads. So he was just basically claiming your free inspection will come out, look at your inspection. And we're getting leads off of this for like 20 bucks. Oh, man. Dude. Okay, there's the testimonials. Yeah. What's crazy to me is they both kind of are different. Both of these businesses are different. Like the strategy is different.

Yeah. But they're both crushing it. Yeah. Yeah. And so like, I'm not even kidding. This guy here had to pause his campaign because he's backlogged. And he's like,

Marcus, can you pause ads? I'm like, what's what I mean pause ads? Like, you don't pause ads. Can you start printing money, please?

Yeah, exactly. So, so yeah. Now here is probably an uglier one, right? Uh-huh. So this one still works really well, right?

But it could work better. But she's very emotionally attached to this image here. The brand. Yeah. The brand. I'm like, yeah, that's cool and all. But that's a lot of valuable real estate. Yeah.

So her name is Jamie. And this is her cleaning business. I mean, wonderful person, amazing entrepreneur, right? And she's crushing you, man. Your website, your landing page is going to be the biggest needle mover in your entire marketing machine. Yeah. Okay. These are incredible examples.

What about YouTube ads? What are some best practices for YouTube ads? Like how long should your ad be? What type of video, vertical, horizontal, et cetera? So with YouTube ads, you want to make sure you're running, first of the in stream ads. Okay. So those are the ones that pop up in the middle of a video. because interesting ads.

The quality of video is going to determine largely the quality of placements that you get on YouTube. Right. Interesting. Yeah. So if you have like a bad script, bad audio, bad audio, bad quality video. Now I'm not saying you need like thousands of dollars worth of fetching equipment. You just need this. Like a good phone, you know, with a nice DJI mic or whatever.

But if you have like a bad script and low quality ad, you can get terrible places. You'll show up in like, you know, cocoa melon and all these kids. I'm not even kidding, bro. I'm not even kidding. That's crazy. Right. It's nuts. So with your ad, you don't need a five minute ad.

No one's going to watch your ad for five minutes. Heck, no one's even going to watch your ad for a minute. So with your ad, you need a good hook. Yeah. Right. It's everything. Yeah. The first five seconds.

of your ad is going to be the most important part of the entire thing. Okay. So in your ad, you really want to call out who you want to talk to and get rid of everyone else. That's the whole point. The first five seconds is who do you want your leads to be? Who's your dream client? That way everyone else just click skip. Right.

And then after that, you know, guess when you go into basically the story part of your ad, which is what their problem is, how you can fix their problem. And maybe you show some, you know, like the whole point of the ad is to get a click. It's the whole point. It's not to convince them to buy from you or to. Yeah. It's just to get a click, get to the landing page. You have too many advertisers who are trying to sell their product.

I'm not talking about e-commerce. I'm talking about lead gen. You have too many people trying to sell their product on the ad. That's not going to work. Okay. Your ad generates a click. Your lending page generates the lead. And then when they talk to you, you generate the sale. That's how it goes. So you want to have a high CTR. You want to have a high view rate on your ad. And if you have a high, a good CTR, a good view rate, then you'll get good placements. Yeah. Yeah. So you won't be showing up on like Thomas a tank engine and fetched cocoa melon.

I'm picturing like the formula for a good ad. We've been talking about cleaning businesses. I'm picturing like a mom, like emerging from like a pile of trash in a teenager's bedroom. Right? And it's like look familiar. You're a single working mom and your teenage kids are slabs, right? Sound familiar?

We can help with that. Check out Angie's cleaning today. Perfect. Perfect. Hook. Describe the problem, fix the problem. Click here. Yeah.

Perfect. But then your landing page has to convert. You're not done yet. Your landing page has to convert. And then your closing call has to convert. You're not done yet. Yeah. So now one thing I love about YouTube is the targeting.

The targeting on YouTube is insane. So what you can do on the Google apps? So just so everyone knows, Google and owns YouTube. So your Google search and your YouTube ads are all on the same platform. When you're running YouTube ads, you can say go to Google and say, hey, Google, I want to target anyone who's typing in these specific search terms on the Google search bar with this ad. Or you can say, hey, Google, anyone who visits this website or websites similar to these ones. Like you can put it to websites, for example. I want to target those humans or humans that are like them because Google has so much.

data points on all of us, right? They're going to be the matrix thing. We all know that. And then another thing you can do is you can say, because Google has so many data points on us and knows us really well, it knows what we're in market for. Okay. So it has these pre-built in market audiences where you can say, hey, Google, I'm going to target anyone that's in the market for cleaning services, who's in the market for, who's in the market

for roofing services. So that's what I love about YouTube is you can have these amazing audiences that you can target with your ads. And another great thing about YouTube. And this is probably the most underused advertising in all advertising. And it can be the most profitable if you do it right. Remarketing. No one does remarketing.

Yeah. Okay. I literally just spent five bucks a click, right? or two bucks or sometimes up to $25 a click to get someone to my landing page and my website and they decided not to convert to a lead. Yeah. You're just going to forget about them? I don't forget about them.

You're freaking kidding me. Instead of remarketing, separate marketing campaign, right, with remarketing ads and send them to a different landing page with a special offer that didn't have before. And this offers only for those who you're remarketing to. Yeah. Hey, get 20% off your first cleaning. A special offer where you're going to help them to convert. So if you're an already preexisting business and you're already running Facebook ads to a page, right, to like your website or your own page or if you're a local business running Google ads to your website, okay, you need to set up remarketing. 1,000%. You can do it through YouTube. You can do it through display, right, display, like the little banner ads that pop up over the place that are really annoying. Yeah, that can be. I'm trying to put together a framework for this because I see this all the time across all areas of business.

And you call it like this one more step, right? Let's say with your Google business profile, sometimes good is the enemy of great. And people hear reviews are everything, reviews are everything. I have a cleaning business. All right. I'm going to ask for reviews. Cool. You do it.

And then you stop because you're like, I do what I'm supposed to do. I'm doing the right thing. And you're good. You're probably ahead of like 60% of other people. But then they stop, right? Whereas if they were to go one more step and say, I'm going to regularly update my Google business profile and say, hey, just cleaning Angie's house today. Hey, that sends a signal to Google that like you're extra invested and like you'll get three times more results out of your Google business profile. Right.

But sometimes we do one good thing and then we think we're done. So with this, it's like, all right, I know that Google ads are important. I'm going to, all right, I know the landing page is important. We do landing page, Google ads. They're converting. I'm done. Now I'll go back to running my business. It's like, whoa, whoa, just one more step and start retargeting.

And like, you're in the top 10% now. Congratulations. But the difference between the top 10% and the top 1% is a factor of 10. Right. So just please just take one more step, do the remarketing. And you will be in the top 1% and you can have a $7 million business instead of a $2 million business. Yeah, it's right.

And it doesn't take a lot of effort. Like the two of these little steps, you tell me it doesn't like to let's let's split. test top of the fold on our on our website right let's just let's let's that one one thing once a month is the biggest thing headline right or let's put a vsl or whatever right just all these little let's just tweak up our ad to see if we can get our CTR hire to tweak our ad copy just all these little bits once a month makes a huge huge difference but as you said good's the best greatest enemy of great. But yeah, so YouTube ads is a fantastic avenue for local service businesses, particularly if you're already running Google ads. Is there a specific type of offer or

industry in general that you think works well for YouTube ads better than others? So you really want to have, you really do want to have a special offer, right? So if it's like a discount on something, like a special discount, for example, if you're like a carpet cleaner, right, you're running a special offer and you get one room, you know, you get two rooms, clean to get another one for free or whatever or something like that, right? Those are really good. This is the order operation I would do my marketing, right? First thing I do if I'm local service business, local service business, I would do run Google ads. Once I got Google ads up and running and it's, I'm getting regular leads. I know my target seat. I know what my target cost per

acquisition is, right? I will then set up YouTube ads for lead gen, YouTube ads for lead gen to target in market audiences, website visitors, and keyword, Google search keywords. Once that started rolling really well, and I wanted to scale it to the next level, I would then run brand awareness campaigns, where now you're just going up to the masses. So there's no targeting. It's all broad. You're going to everyone in a 30 mile radius around Orlando or wherever, okay, and just hitting everyone. And then at the same time, though, I would also be setting up remarketing at the very beginning. Anyone that's coming to any of my websites, my paid websites or my organic website, whatever, I'm tracking all that in Google. And anyone who does not convert, they're going to

see my ad. They're going to see my YouTube ad. They're going to see my banner ad when they go to some website. It's my face everywhere. Put my Facebook pixel on there. So like see you on Facebook. Your brand is going to be everywhere if you do remarketing. That's how I would do that. Oh, it's beautiful. Like remarketing is the difference between spending $10 to acquire a customer and $6, right? Like it makes a big difference. Or even cheaper than that. Oh, Marcus, I have a headache.

That's always a good sign. This is very thorough, very exhaustive. Thank you. We're going to link to your business in the show notes. Anything else you'd like to leave us with? The only thing, okay, I can't stress this enough. If you're new business owner and you're doing something you really enjoy doing, okay, and you start marketing, you need to be patient.

One of the best things that new business owners can do is, like, reach out to people, people you know in your network, and try and do work for them for free for testimonials. That will help your marketing so much better. That will help your conversion rate happen so much more. If you can show that your solution can help other people who have a problem, it's going to make your conversion rate so much higher. So go out, get those testimonials, work for free. Okay.

So I sold my marketing business in Australia when I moved here to the U.S. I started a new business here in the U.S. No one knows who I am. No one knows who I am. So what I do, I literally reached out to people in my church. You reached out to me. I reached out to you. I did.

I did. I reached out to my network. I said, hey, this is what I do. I will help you with this. All I want is a testimonial. You have to pay me nothing. All I want is testimonial. Some people will say yes and they'll come through.

Some people say yes and they'll fall through or they don't work. Some people say no. But get those testimonials first. Okay. Once you have that. And a lot of times those free friends and family customers will end up paying you anyway. Yeah, they do. They literally do.

Like I literally reached out. He is a dental. anesthesiologist. I'm in the person of helping him. But see, he knows dentists. So right now, I have three dentists that I'm working with and bring them. Those are great clients. And their YouTube is right. So take the time, reach out to your network, work for free. And it sucks, but it's worth it. It's an investment in your business. Then work on your landing page. your landing page needs to solve, say, three things within the first five seconds. How you can help them with their problem, testimonials like reviews, right, and how they

can contact you. That's really the three main things you have. Once you have that down, start running ads. And here's the key. You need to be patient. This is like with Google, the Google ads platform, the great thing with Google ads compared to Facebook is the quality that comes from Google is like 10 times higher. So roofing companies, for example, they'll get leads for like higher intent.

30 bucks off of these Facebook lead forms. But half of them are vast majority of duds. Well, it's because they're not on Facebook actively looking for a new roof. But they go to Google for that. The intent is not there, right? So you need to be patient. This is like a three month process minimum to really get this humming. That's probably the best way to start out if you're running a, if you want to start a new business, it's the best way to start out.

That's amazing advice. And then be patient. For any business, but especially this. Yeah. Marcus, you're the man. Thank you. No worries. Thanks Chris.

Hey, guys. If you're still listening to this, it's probably because you haven't had a chance to take your AirPods out. You're still mowing the lawn. You're still driving. What have you. If you're still here with me, I would really, really love and appreciate a five-star review on Spotify, Apple, or wherever you get your podcast.

It would mean a lot. If you want to go the extra mile, share this episode with a friend that might have an in starting a business, it would mean a ton. Hope you have the best day of your life today.