The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - This Episode Will Change How You Think About Money | Ep. #159

Episode Date: April 21, 2025

This is part two of my conversation with Shannon Jean, and it’s somehow even better than part one. Shannon’s a seasoned flipper, reseller, and liquidator who’s built real wealth by buying pallet...s of returned or surplus goods and reselling them, sometimes flipping phones for $9 million in profit.In this episode, we talk about advanced tactics. Shannon breaks down how to build trust in an industry full of scams, how to spot undervalued products, why you should be okay with others making more money off your deals, and the mental frameworks that make resellers unstoppable. He shares wild stories, like the time he bought $2M worth of iPhones and sold them back to China for $11M.We also talk about Facebook Marketplace testing, niche reselling and more. Whether you're trying to make $100 or $100,000 extra this year, the blueprint is in this episode.If you missed it, go back and check out Part 1 (Ep. #156), and if you’re hooked, listen to his other appearances in Ep. #38, #41, #61, and #64.You can find Shannon Jean on X at @shannonjean (https://x.com/shannonjean) - he posts about his $5 mastermind there, where he shares deals, advice, and great opportunities. He’s also the cohost of the Business Brain podcast, which you can find at businessbrain.show.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Power of Reselling04:56 Building Credibility and Relationships10:06 Learning Through Experimentation14:53 Finding Your Niche in Reselling20:09 Scaling and Managing Risks24:51 Success Stories and Lessons Learned

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Starting point is 00:00:00 When you know you can make thousands of dollars by yourself, it changes you in a monumental way. I know guys that are making $10 grand a month, just flipping couches. If you live in a college town, you should be in the couch business. Health and beauty is amazing because they sell jars of goop for $500. And you could buy them for $100. Let people make money off a few. The guy you're selling that shirt for $5, he's going to sell it for $30. And you don't care because you're going to go do that over and over again.
Starting point is 00:00:24 How did you finance that? Credibility. I didn't have the money to buy that volume. If you don't think it's worth risking a few hundred, to buy 80 grand worth of clothes. It's not for you. Okay, this is part two for Shannon Jean. Go back one week to hear part one. As expected, it was one of my best downloaded episodes ever. I expect this one to do the same. Super specific advice to help you make more money. Enjoy. I've been in an industry like that in the
Starting point is 00:00:51 Bitcoin mining industry. Oh, yeah. And I used to say to my employees, our biggest competitor is convincing people were not a scam. Yes. Because all of our competitors are scams. How do you do that? Like, what are some tricks of the trade around that? Yeah. The more expensive you sell it, the more people think it's a scam. It's too good of a deal. It's not real, right? You get that a lot.
Starting point is 00:01:10 So you can't push. You can't do hard sales. It doesn't work. You have to try to be the hottest girl at the dance. You got to use, like, gravity to try to get them to come to you. When you make that phone call, it's just like, hey, like I said, I have this opportunity. You know what? You may not be interested, but I just.
Starting point is 00:01:30 thought I'd run up by you and, you know, I got another company buying for me or whatever. You just the soft sell. Yeah. And then they go. What's that? You're kind of playing hard to get. You got to play hard to get because it is a great opportunity. Yeah.
Starting point is 00:01:45 The price they're going to pay. And so then the other way to do it is, so I did this with watches. I built a watch business around this concept. And I bought a big load because nobody would talk to me. And I was like, okay, I have to buy this because this company wanted me to buy. I'm like, I'm just going to buy it. I had the resources and I bought a ton of it. So then I went out.
Starting point is 00:02:05 I searched every seller on eBay that was in a watch business. I tried to reach out. Nobody would talk to me. Nobody knew who I was. One guy. One guy said, you really have this? I said, yeah, I have these things. And the next day, his partner was in my office.
Starting point is 00:02:21 He flew out from New York to California. And I got it all on my conference table. That's how you know they're serious. They're hungry. Yes. And I said, hey, I can get this product. Every week, not only, you know, I have to take it every week. So I'm looking for this.
Starting point is 00:02:34 And the other thing that helps you get credibility is you let people make money off view. Yeah. Right. The guy you're selling that shirt for five bucks, he's going to sell it for 30. And you don't care. You got to be okay with that. You got to be okay. Let them make the bulk of the money.
Starting point is 00:02:48 Yeah. Because you're going to go do that over and over and over again. So like in the watches, I said, hey, guys, I don't know anything about the watch business. I have to manage this relationship. I have other buying relationships with this business. I need a good partner. I only want to make, you know, a few percentage points because the volume was so high.
Starting point is 00:03:06 It was like, I've done like $15 million for the watches with this guy. And after that one conversation and I just talked to him the other day, we started doing it. And it was exactly as I said it was. It was no BS. It was you just, you undersell and over deliver. It's funny because I like to call it, don't look on the other side of the table. I had a call last week with a guy that says, that's he's actually liquidating coincidentally medical supplies.
Starting point is 00:03:32 And he's like, I just don't think we're doing very well because the guy we're selling to. He's making so much more money than we are on this stuff. And I was like, whoa, whoa, whoa, whoa. Like how much fear or sense of urgency or doubt would you have about your business right now? If you didn't even know that, he's like, well, I mean, I think we'd be doing like, what's the point? You're, this guy had like 70% margins. He was doing great.
Starting point is 00:03:54 But he was stressed because the people he was selling to were making even more money. And I'm like, don't worry about that. You have to disassociate yourself with that. It's ego, pride. Yeah, and value the relationships. Because a lot of this stuff we're talking about, like buying a B-staw, Costco, it's just the beginning. It's just the tip of the iceberg. Once you get into the deal flow, you're rewiring your brain like we like to say.
Starting point is 00:04:21 And people start calling you. Yeah. I just got to call. A guy did I met, it's like, hey, I've got 2,500 fishing poles. I don't know. I need to sell them. What do I do? Okay, well, let's figure that out. I had a tile company. I was like, man, we have, you know, two truckloads of tiles that we need to get rid of high-end this, and we need help doing this, and how could you do this? And so you got to get into where the deals are. And first, find out if you even like to resell, right? You can start this with nothing. Just walk around your house and sell stuff and see if you like, do you want to deal with people on Facebook marketplace? I don't, but some people do really well there.
Starting point is 00:04:57 Do you want to sell on eBay? Do you want to do live selling? Practice. See if you like it. Experiment. And those experiments change everything in your brain when you become independent. It's like you're, I liken it to going off grid. Losing the natural trained dependencies that we have been brought up to rely upon is unbelievably powerful. It's like unplugging from the grid and being self-sufficient. So when you know you can make. make thousands of dollars by yourself. Yeah. It changes you in a monumental way. I feel like a lot of the people I talk to, maybe they're working at a corporate job and they want to be entrepreneurs, but they really like the idea of entrepreneurship. They don't know yet if they like it. And is there a better way of learning if you like entrepreneurship or not?
Starting point is 00:05:50 Like, because you don't have to quit anything. You could do this with your old Nintendo Switch on Facebook marketplace. And it's like it's going to, people are going to ghost you. They're not going to show up. It's going to be annoying. But it's like, that's entrepreneurship. But on the flip side, when they hand you that $80 and you feel the dopamine, that's entrepreneurship.
Starting point is 00:06:08 I love it, man. It's a tradeoff, right? Yes. So it's a perfect way to learn, do you really like it? Yeah. There's no risk in doing that. You're only risking your time. And you want to make it enjoyable as enjoyable as you can because it's a grind.
Starting point is 00:06:22 You know, if you just do it as a hobby, you know, okay, you don't have to put a lot to work in it. And that's great. You can make an extra couple grand a month. No problem. But if you really, if you want to scale and start to buy things, you need to be interested in it. You know, I always, I always joke if you can fall in love with problem solving, you'll be unstoppable. Unstoppable. It's funny you were talking about you got to play hard to get to convince people you're not a scam. It's funny and ironic because the best scammers out there do exactly that. Oh, they do? They do. Like I've been scam like that where it's like, yeah, you know, I'll call you back. And they like, They slow roll it.
Starting point is 00:06:54 It's like the long con, right? So it's amazing. They've caught onto it too, right? Yeah. That's how you, that's how you're done. Like, let's go back to our, our clothing example or whatever. If you don't think it's worth risking a few hundred dollars to buy 80 grand worth of clothes, it's not for you.
Starting point is 00:07:13 Yeah. You know, you can have this stuff dumped in the front. I mean, I have the stuff. My house is kind of weird on top of the hill and I have to have it all dumped down on the street. And there's only four houses on my street. But every time I dump it down there, sure enough, my neighbors are driving by looking at me like, what in the? What's he up to now? What are you guys doing?
Starting point is 00:07:32 You know, my wife did a deal. She bought a thousand pairs of shoes. We had just moved to this new house. And I had this guy dropping off these big pallets of shoes. He was like, this is this little old guy, this Asian guy. And he goes, these are all your shoes. And I'm all, man, we're just moving here. These are all my wife's shoes.
Starting point is 00:07:49 I go, can you believe it? He was like, oh, my gosh. That's amazing. Tell me about a couple deals that went bad. You bought it at this price. You knew you could sell it at this price. It didn't move or you sold it at a loss. And why did that happen?
Starting point is 00:08:05 Was that avoidable in retrospect or sometimes you're just going to get bit? It is voidable most of the time. Sometimes you can get bit. It depends on your supplier. It's another reason why I like to push people to Costco to get started because they're so good to work with when there's a problem. And there will be problems. won't be represented correctly, conditions are not correct. One of the most important things about buying this stuff is to, you always want to get a manifest, a spreadsheet with a list of
Starting point is 00:08:35 everything you're going to get. And I wanted to be in the TV business so bad when else, you know, all these sexy flat panels, everything. I'm a sucker for, I'm like, hey, this is just a big laptop, right? We were repairing laptops. Why can't we get into this business? So I bought a few truckloads of TVs, but I did not get a manifest. And it was not. Why didn't you? Because I was just, I was too hungry. Could you have, could you have gotten it if you asked for?
Starting point is 00:09:03 No, it was just was no man. There's lots of deals, but no manifest, even up on, okay, on the auction sites. There's tons of people that buy without a manifest. But, but I don't suggest people, you got to be a sophisticated buyer. You're not even saying there's, there can be alpha in that. Like, there could be good opportunities in that because other people. people are, you're saying just avoid it. Unless you've really know what you're doing, you should avoid it. Because you're going to get ups and downs. Like I will tell you,
Starting point is 00:09:29 like guys that run bin stores, you know what those are? People just sell. I think so. Yeah. You know, they, they open on Thursday and everything's 10 bucks. And those didn't even exist like five or 10 years ago. No, no. It's Amazon. Those are all, most of Amazon returns, right? So those guys don't care about the manifest. They just care about the number. I'm going to spend $10,000 and I'm going to get, I'm going to get $5,000 items. Yes, whatever it is, dollar per item, whatever. That's different. I have a, I have a friend that sells clothes like that, truckloads of clothes.
Starting point is 00:09:57 And he wants like 10 cents per shirt. There you go. That's right. So that's a different thing. So I bought a couple truckloads of these TVs that were supposed to be a certain thing. And they, and there was no manifest. And I just had no recourse. And the company just told me to pound sand.
Starting point is 00:10:10 So I lost. I think, I think I bought like $12,000. And, you know, yes. Do we yank all the parts and stock them and try. I tried to because laptop parts was a huge multimillion dollar business for me. It was amazing. So I thought for sure, okay, well, they'll do this and we can buy that. But TVs are so different. You know, they're not carried around. They don't fall apart as much. And it was a bad thesis. But I'm not the most sophisticated guy. Most of the time I try to prove my thesis by just doing it and see and see if it works.
Starting point is 00:10:44 And so it didn't work. So I had to dump a bunch of stuff. So I turned. try to tell people that in this business, the profits are in the averages over time. Yeah. Yes, you're going to get some home run deals, but you're also going to just get some average deals. And sometimes you're going to just get some junk. So when people start complete, like in my mastermind, I'm going to about 210 people, I get people that come in, man, I got this and it was a bunch of stuff.
Starting point is 00:11:10 And it was, I'm really upset. And I'm saying, well, are you going to make money on the deal? Well, yeah. but I didn't, I could have made more. I said, well, how much are you making? And it's like, well, I, I, you know, I bet $1,500 and I'm only making $2,000. I's like, well, it's, now, most of these companies like Costco, they have a thing, if it's, if it's the variance on quantity or value is more than 5%, they will do something for you. It's great.
Starting point is 00:11:40 So based on what you get. Yes. So if you've spent $10,000 and more than $500. doesn't match condition, damaged or whatever, they'll give you a credit. They're awesome. Or if you bought 10 items and two are missing,
Starting point is 00:11:55 well, that's 20%. They're going to compensate you. And they're going to look at it and figure it out. But they're not going to give you the retail price. They're going to say, okay, you bought 10 items for $1,000.
Starting point is 00:12:04 It's $100 an item. Two are missing. Here's $200 credit. So I have definitely lost money. There's no doubt. I lost, I lose money when I experiment. I,
Starting point is 00:12:14 you know, I started buying from Japanese these auction houses when I was in the luxury handbag business. And when I got started, you know, I did a lot of study, but there's definitely bags that I lost money on. There's just no way around it that I know if. You're not going to make money on everything. So it's averages over time.
Starting point is 00:12:31 Don't beat yourself up. But what you want to avoid for new sellers that are experimenting, I'm trying to help them avoid losing money on the first deal because that is a mind reset too. Oh, this doesn't work. That's what that's what you hear. This doesn't work. And I'll say, well, what'd you buy? I bought a pallet of air friars.
Starting point is 00:12:50 And I said, well, if you would have asked in the mastermind, I wouldn't have bought that. You know, because the guy was like, you pay $5 a month to avoid this. Yes. And it's like, he, you know, he's a great guy, but he was upset when I mentioned, I hope you make sure you have plenty of cleaning supplies because they're going to clean them on out. He's like, what? You know, and I say, well, unless they're new, I go, maybe I'm wrong. He says, no, they're not new. Their store returns.
Starting point is 00:13:12 Oh. Who's cleaning it before they take it back to Costco? No, but literally no one. No one. Those things get nasty too. Yeah, so they're going to be nasty. And so it's not that, and I don't know whether he made many or not, but I'm trying to keep people from being frustrated that, that, you know, because it's frustration is just built in. That is, it's a feature, not a bug.
Starting point is 00:13:33 That's what keeps all the, the regular people from doing it. So if you can break through that barrier, you're golden. So hypothetical scenario, you go to sleep, you wake up. you have no assets you don't own your home you have $5,000 in your checking account you're starting you have no audience all you have is your resale knowledge what's your first go to i go to Costco and i try to find categories that i can spend you know if i'm mechanical i buy pressure washers generators lawnmowers stuff that i know sells well on facebook marketplace easy you know easy flip make $200, $300 per unit.
Starting point is 00:14:11 Is it worth going to Facebook marketplace, like going to B stock, looking at some items, going to Facebook marketplace, listing them at like a reasonable price, seeing what the traction looks like and then buying? Do you ever do that? Yeah. I mean, I would consider that to be part of my resale knowledge that I have studied Facebook marketplace. You don't need to do that.
Starting point is 00:14:29 Other people might. Yeah. In this hypothetical scenario, you don't need to do that. Yeah, because if I'm going to buy it 10 cents, I feel pretty safe when I go up and look sick, everybody's selling this model pressure washer for $500. bucks. There are no outliers, you know, that kind of thing. So you want to do your research. I like selling small items like handbags. I think health and beauty is amazing because they sell three ounce jars of goop for 500 bucks and Costco discounts it and sells it for 350, which is
Starting point is 00:14:56 unbelievable. And you could buy them for a hundred bucks and sell it for 200 or 150, you know, make 50 cents on the dollar. So small stuff that you can do yourself that you can ship jewelry, I think is amazing if you know that business. So video is cool, but you know what's better? Longform audio via podcast and my newsletter. TKOPod.com. Go there to subscribe for free to my newsletter. It's one email a week, very tactical.
Starting point is 00:15:20 And then go to my audio podcast, three episodes a week, stuff like this. You're going to love it. All free. No sleazy sales, bitch. TKO pod.com. I know guys that are making 10 grand a month, just flipping couches. You know, buying couches and selling it. If that's what you want to do.
Starting point is 00:15:34 That's their whole niche, couches. Couches. If you live in a college town and you want to be a reseller, you should be in the couch business. Because all those students want to buy couches every semester. Yeah. Put them on their porch and they rot and fall apart and they need to buy two or three in the frat house and he's eight or ten. And you want to be the couch guy for Sigma Alpha, whoever, right? So every time they call and they say, yeah, we, you know, we've, everybody put in a hundred bucks.
Starting point is 00:16:00 So we've got five grand. We want to buy new couches. I'm your guy. I'm your guy. Okay. So you're just going to go to a category on B stock that you kind of know. And then you're just going to, you're going to buy a truckload and try to move it. Yeah.
Starting point is 00:16:13 In the beginning, you're probably not going to buy a truckload, but you can buy me, you can buy, you can buy, you can buy a few pallets of them. Okay. Yeah. You know, if you want to be the barbecue outdoor guy, if that's your niche and you love that, buy blackstones. You'll, you'll get the end more. You'll get things like ice chests and umbrellas and stuff that is outdoor stuff, but that can be your niche. Yeah. You know, and you can sell that stuff.
Starting point is 00:16:35 And if you're buying store return blackstones, get ready to clean them up. They're going to have fat on them in oil and you've got to repurpose it. But, you know, when Costco sells it for 500 bucks and you paid 100, there's an opportunity there for you to work. And if you were to put a GoPro on a tripod in front of that blackstone as you clean it, post those to Instagram in a time lapse. You can sell those through your Instagram account. It's like to stuff. Everyone loves watching them before and after. Yes.
Starting point is 00:17:00 Oh, using social media now. for this stuff is unbelievable. That's why life selling is so popular too, right? People are up there doing stuff and everything else. So it's great. I love it. You can probably tell I get excited talking about it. I can't stop talking about it.
Starting point is 00:17:15 That's why I started that mastermind. That's why I post stuff on X. I posted, today I posted U.S. government selling $88 million planes and the opening bid is $500,000. And I'm like, hey, what can we do with these planes, man? It's the military version of the DC-10, right? And it's everybody's, oh, it's one's missing an engine. And I'm like, I don't want to fly them.
Starting point is 00:17:33 What else can we do with that? You know, everybody's telling me it's too expensive and it's not, like, stop, stop. It's 99% off. Yes. Like, what are we talking about? For 500 grand, if we each kicked in money, could we park it somewhere, make it an Airbnb? Can we make it a play? You know, can it, do we put it next to the dig world where the kids use construction
Starting point is 00:17:52 equipment? How much can we charge kids to go play in a giant, you know, refueling tanker, you know, this kind of stuff? So I love it. It's incredible. Oh, my gosh. one of the most encouraging things I think you're saying is like you don't really care about the category all that much. I keep coming back to that because I think a lot of people are hearing this like, all right, what do I choose? Where do I go?
Starting point is 00:18:11 What's the secret website or the secret niche? It's like, it doesn't really matter. Action. I have 35,000 followers. I tell this story every single day. Less than 1% take action. And, you know, out of that 35,210 have joined, you know, said, hey, instead of buying a cup of coffee, I'll join this mastermind where I share tons of stuff. And they help each other. Like, you know, there are people up there helping each other learning. And then out of that 210, 220 people in the mastermind, there's probably 30 or 40 actually buying at this point. Yeah. But they're leveling up.
Starting point is 00:18:42 So the biggest barriers in your brain, the biggest barrier is being risk averse, even though they're risk very small, but trying taking action to see if it's something interesting. Maybe you don't even like it. Then don't do it. Do something else. You know, go find something on Etsy to resell or whatever. But, you know. I feel like reselling is such an under-
Starting point is 00:19:00 rated skill. I've been working with my oldest. He's almost 15 on selling a bunch of crap we have on Facebook marketplace. And he sold an old iPhone. And he's like, all right, dad, they're coming to the house. Can you do it for me? No, this is this is the worst part. Yeah. This is the worst part. You're doing, like, I will stand there with you, but you're going to interact. You're going to talk. I'm 38 years old. I hate this part. Yes. That's right. That's right. Part of it. Right. And then like I tweeted about Tesla a while ago, it went viral, and I sold 10 Teslas. I got $5,000 in Tesla credits, but they expire after a year. And so I needed to buy something on Tesla.com to resell so I could convert these credits to cash.
Starting point is 00:19:37 Yes. Nice. And like, it was second nature to me. I went and I looked. I'm like, okay, they have a cyber quad for kids. That looks cool. They have a cyber truck for kids. That looks cool.
Starting point is 00:19:47 I went to eBay, typed in cyberquad, cyber truck for kids. And then, in my opinion, the most important button on all of eBay is clicking sold. Sold items. Filtered by sold. Not completed, but sold. Because the prices you're seeing tell you nothing. You have to see the green prices, right? You got it. So then I see, wow, okay, this is $1,600 on Tesla.com. They're selling for $2,900 bucks. Tesla's fees are 15%. I'm going to go to Facebook Marketplace. I went to Facebook Marketplace, got some Google images of each product, listed them at like a $500 profit each. I waited an hour. One of them had 13 clicks. One of them had three. I'm like, okay, I'm going to buy two cyber quads. And I just bought them with my credits. Because I know I'm
Starting point is 00:20:26 going to move them. Yep. Of course. All of that took 10 minutes. Yeah. And it's because of skills that I've learned over the last 15 years. That's right. And like I do the same thing for stuff I want to own. Like, okay, I want to buy. I need a new Polaris, a new ranger, new ATV. Well, where can I go buy three or four of them so I can sell, you know, half of those and keep the other ones because I want to pay for it. I, you know, where can I buy, you know, I can't pay retail. I'm just, I have like a allergy to it, right? I can't, you know, go to the store. I'd rather buy. I'd rather buy. I, you know, I'd buy a pallet of them. Like, you know, we walk into Costco and my wife says, look, they're selling these these Legos and this. And she's like, we should buy, you know, some of these to resell. And I'm like,
Starting point is 00:21:04 well, how many pallets do they have? Let's buy them all. But let's not buy four. Let's buy four pallets. You know, so it is a way to think about it. And it is that research that you're talking about. That's what makes you confident. You build your confidence. And don't, don't buy, you know, $20,000 at the beginning or don't buy a truckload or don't buy something that you know. You're not like, can you move a couch? You know, like, I think there's a huge. opportunity in scratch and dent to Costco and even GE sells direct, but I don't recommend it to many people because they don't have the resources. Like, how do I get the thing off the truck and how do I care? You can't do it out of your garage, you know, but for another level of seller, scratch and dent
Starting point is 00:21:42 appliances. And the most valuable part of the scratch and dent appliance is it comes with a story because it's so cheap and you're going to buy it at like 10 cents on the dollar, but it's fully functional. It's never been used, but it's got a dent. It's got a scratch. It's missing. some weird thing. That story makes it okay for people to buy it. It's weird. It's it's a truly they just, you know, we're not rational beings, right? We rationalize after we've made the decision. So you go, oh, that $3,000, you know, Samsung refrigerator with the screen on it, it's only $1,200. Oh, that's because it's a scratch and dent. Let's go buy it. Yeah, yeah. If you didn't see that, you'd be like, what's the scam? That's not real. And their budget for a fridge before they even
Starting point is 00:22:25 learned about that might have been $900. Correct. They're going over budget because they're getting such a value. Yeah. All this stuff is repeatable. As long as you're willing to do some experiments and find out, yeah, it doesn't matter what category you sell. You know, I like small things that are high dollar.
Starting point is 00:22:38 Other guys like big things. Yeah. It just depends on what works for you. I like having my kids involved in it. My kids grew up around this stuff. Are they entrepreneurial? Yeah, they both are entrepreneurial, actually, in their own way. My daughter's very creative and she's a, you know,
Starting point is 00:22:55 leader and manager of creative people, which is another unique skill. And my son has been flipping shoes and clothes and everything he get his hands on his whole life. And now he's, you know, he's learning sales the hard way, grinding right out of college, which is great. But he sold solar door to door, you know, crazy experience. And you learn a lot on that stuff. But it's been a great lifestyle and it's helped us build wealth. And there's been lots of ups and downs like any business. But what I like about it is there's massive variation. I get bored. but I always come back down to I'm a product guy. I like to buy and sell and I love the deal.
Starting point is 00:23:32 Yeah. I love it. There's like eight more questions I want to ask, but we're almost out of time. So we're going to have to do this again. Sure. I'm like I'm so fired up right now. It's 5.15 in the afternoon where I'm usually dead.
Starting point is 00:23:45 I feel like I just drank a Celsius. So that's a good time. Two questions. Number one, what was the best deal, like best flip you ever did? And number two, I'm curious how like on your watch, you know, you sold $15 million of watches to the same guy. What was preventing that guy to going around you?
Starting point is 00:24:04 Is it just because of one relationship that you happen to have? So two questions and one there. Yeah, I'll do the second question first. It's all about relationships and credibility. And this company came to me because I was already had a relationship with them. They'd met me. I'd spent millions of dollars with them already. So they came to me because they lost the previous buyer.
Starting point is 00:24:25 That buyer went out of, went under, out of business. And they were like, hey, we know this is a totally different category. We love your help, you know, even just temporary while we find a different buyer. And I was like, man, I don't know anything about this category. I don't wear a watch. But it's like drinking from the fire, a fire hose. I'm just going to get flooded. The reason why my client never went around me is the same, my relationship with him.
Starting point is 00:24:51 And the fact that he knew, I say left all this money on the table, he knew that the lion's share of the profit, because he had to build a business around it, right? I didn't. And so we had this trusted, very credible relationship. And that's why. And the second part, best deal I ever did. I bought it for $2 million and sold it for $11. What? What was that? It was phones. Of course. My phones. I think you tweeted about it, like a truckload full of phones. I've tweeted about it several times, different parts of it. I've tweeted. about it. Oh, my God. And was that just like one buyer? Like one phone call? Or? Yeah. Yeah. And the crazy thing is I sold them back to China. Invert, man. You always got to invert. You got to look at the most valuable part of the phone is the motherboard. That's everything. Yeah. And so you have to just constantly think different than differently than other sellers, especially in commodity stuff. So if you can find different ways to repurpose things that others miss could be massive. What was the end buyer? Like not who was this, but was it like a company or refurbisher?
Starting point is 00:25:59 It was a company. They only wanted the motherboards or they were going to like give the phones to their employees. This deal was like a salvage deal. So I got, you know, this massive opportunity and bought it and flipped it to. And I would not have gotten it had I had not had a decade or more of experience, right? I couldn't handle it. I knew what the real value. value was. So I paid, you know, I was willing to pay a little bit more because I knew my contact.
Starting point is 00:26:25 I paid him more after the fact because I was like, this deal's more valuable than you think. So that's how you earn trust and credibility where you say, hey, you know what? You're going to make like, I don't know, whatever, let's make a number of you. You were going to make $100,000, but you know what? It's actually worth a lot more. I'm going to pay you $150. And we do those kinds of things. The word gets around. Yeah. And if you're super trusted in an industry that's full of untrustworthy people,
Starting point is 00:26:50 it's that gravity thing, right? People come to you, right? I got, during COVID, I got approached from the cruise lines because they couldn't sell their handbag inventory, right, because they weren't in business. And so, like, who do we sell this to? Well, somebody said, I know a guy. Yeah. You got to take a haircut.
Starting point is 00:27:08 Shannon's there. That's it. So, but anyway, yeah, it was, you know, But you know where I found that guy? eBay. Using these same tactics we talked about and being, you know, up front, authentic, trustworthy. And yeah, it was crazy. It was a crazy deal.
Starting point is 00:27:28 It was amazing. How did you finance that deal? I had a ton of credibility. And I didn't have the money to buy that volume either. But the way I managed it was with my contact and I had some time. He knew who I was. I had a lot of business with them, you know, a short window to do. this deal and he knew I could do it. And I said, okay, well, I can, I start flipping money when it, you know,
Starting point is 00:27:50 I'm just, you know, cash flow has been my problem my whole life, right? I build wealth, asset rich, great, but same. Yeah. Back into every deal I have. And so you just, you just make it work. You have to. There is no alternative. I always say the money is never a problem. The deal. If the deal is good enough, you could go get the money. Like, I could go borrow hard money and borrow it. at 10, 12%, just be like, here, look, I've got a buyer. I have the product. You know, here it is. I'm, you know, somebody could have made, you know, a hundred grand on their investment in
Starting point is 00:28:23 three months or four months or whatever. But we just kind of, kind of kept rolling. And it's interesting how you frame it too, because you could have just brokered that deal and say, you know, give me 10%. And then you go sell it for 11 million. You make a million bucks. But instead, you're like, give me 30 days. Yeah.
Starting point is 00:28:42 And I'll give you your two million bucks. I've spent my life. weaving this big net. I'm constantly building this net. Like, okay, I'm, I'm, I'm getting these deals. I don't care if it's a phone, a handbag, a house. I bought, you know, I bought a, that's a whole other podcast. Anyway, you told me that. Like, yeah, it was like a forestry. There was like a fire house. Nobody else wanted to buy this house because the U.S. government wanted to buy it, you know, and I bought it, flip, made, double my money and owned the house and rented out as an Airbnb for, for four years and made money that way too. But it goes back to your
Starting point is 00:29:13 question earlier, what's more important? The system or the product? The system, it's always the system. That is the hardest part. It's, that's what takes the gear, the year half, because you're going to have fits and starts and you're going to be like, okay, I blew it. I can't buy this, man, what do I do now? And you're going to get your head hang up about that. You just have to power through those things because you get the system going. It's like, you know, putting grease on the wheels, right? As, the better you get at it, the more money you start to make, you know. Oh, dude, I'm about to go start buying some blackstones. I'm so fired up right now.
Starting point is 00:29:49 I love blackstones too. Shannon, this was amazing and this was just amazing. Thanks for having me back on. I love talking about this stuff, man. I had such high hopes and you just succeeded them. So where can we find you on X, the mastermind? Yeah, just come up on X at Shannon Gene, S-H-A-N-N-J-E-A-N. You know, follow me.
Starting point is 00:30:10 And then I post about the mastermind all the time. Like I said, it's five bucks. just covers the cost to host it and yeah on the platform and you know come in and learn and see if it's for you and have a good time you know it's i'm having the time of my life man i never thought anybody would be interested in hearing this stuff you know my wife's sick of hearing these stories that's amazing our wives are a lot of like yeah that's right that's right awesome all right thank you thank you chris okay what did you think of shannon let me know in the comments if i should have them on again and i will please share with a friend and leave me a five-star review love you guys a lot

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