The Koerner Office - Business Ideas and Deep Dives with Chris Koerner - You Don’t Need a Big Idea. Copy These Winners Instead ft. Connor | Ep. #173

Episode Date: May 23, 2025

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.I sat down with Connor Gross (https://x.com/c_gro), a regular on the podcast, and we went deep on some wild business ide...as. We talked about plastic-free products, AI voice agents, and even how a company selling stuffed animals in a box did a million orders. We also got into the idea of turning everyday kids products into $100M brands and how AI is reshaping who wins and who gets left behind. This one’s packed, don’t miss it.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Rise of E-commerce and Gifting Ideas02:54 Innovative Business Concepts in AI and Gifting05:45 The Future of AI Wrappers and Personal Assistants09:09 Navigating the Impact of AI on Labor Markets12:00 Microplastics and Sustainable Alternatives14:53 Creative Solutions for Everyday Problems17:49 The Evolution of Consumer Products for Kids21:11 The Future of AI in Business and Society

Transcript
Discussion (0)
Starting point is 00:00:00 You're telling me this website has a million orders. A million orders in under seven years. If you spend $100 to acquire a customer, you're probably going to keep them for a decade. New York Times article, do I need to worry about microplastics and tea bags? Well, I'm using AI for like 30% of my workload. I don't even talk about Google anymore. I don't know how people sleep with how many cool things are happening right now. It's going to be a different worlds.
Starting point is 00:00:25 All right, I had a quick chat with my friend Connor today. We discussed ideas like gifting businesses, AI rappers, AI voices. agent, microplastic alternatives, and kids products. We're all over the map today. You're going to love it. So share with a friend and enjoy. The first idea that I want to talk about is that you sell on Shopify. You're a fellow Shopify owner or e-commerce store owner.
Starting point is 00:00:47 Whenever I see the Shopify plaques, do you have one of those? Like one of the little like you sold 10,000, 100,000 million orders. You all have you had you? Nice. Yeah, flexed on the camera. Yep. Okay. So you got the $100,000, 100,000 order plaque.
Starting point is 00:01:01 Whenever I see one of those go up on social, I instantly think to myself, what is the derivative of this idea that should be launched or done? I just saw one on Twitter for one with a million orders and it's send a friend. Have you heard of send a friend? Have you ever seen this business at all? I don't think I have, but I can just tell them going to love it. Sendafrend.com. It's the simplest business ever. So it's got it either between, if I had imagined, it's probably got like a 45 to 50.
Starting point is 00:01:31 $55 a.OV. And it's stuffed animals in a box with custom greeting cards and you can send them to friends, family, whatever. This is crazy to me because I wanted the sort of business just like this, basically during COVID when a world was shut down and I was like, ah, people want to probably like send each other like little gifts or fun things during this time of the year.
Starting point is 00:01:53 When everything shut down, and each one like be friendly with someone. Such a good, giftable product that I would imagine probably is not even that seasonal. And so I'd love to risk a little bit on like, what are alternatives to this exact style business of a gifting 30 to $50 price point, right? Like you hear of edible arrangements all the time. You think of like, you know, flora stuff. Now it's stuffed animals. What are other things that kind of fall into this category? What about gifting plants to people? Yep. Like plants are a lot more shipable than people might think.
Starting point is 00:02:30 Oh, geez. What could be the angle there? I mean, it could be the same thing. You send it with a gift card and it's just a plant. The other one, too, is like on this occasion-based stuff. So the plant to me is awesome because that's like a great housewarming gift. You get a new home. You move into an apartment or whatever.
Starting point is 00:02:47 All right, let me send you a plant. Let me send you a candle. Let me send you a new front door mat or whatever like that. And how many people move into a new home each year, which creates like a marketable moment for the send a blank. In this case, it'd send a friend, somebody gets sick, you send it. You know, I'm on their collections page right now. And if you scroll down, it's self-care bundles, dog bundles. Like, I think even having a send a treat would be cool. Like, whether it's people, kids who are in college who miss their family dog and want to like send a treat and a new chew
Starting point is 00:03:17 toy to their animal or your family friend just got a new dog and you're like, ah, you're probably we're going to need a new lease. Let me send something to make it a, you know, a special moment. Occasion-based marketing like that. I feel like it could go really far. Occasion-based marketing. Did you just make that up? I did. I bet it's not, I bet this is a better term for it. No, that sounds very smart. You're telling me this website has a million orders. A million orders in under seven years. Oh my gosh. Yeah.
Starting point is 00:03:50 Holy crap. And it's all Facebook ads. I mean, it's 100%. Facebook ads. But the thing I'll call out on this is that it's a million orders. I think my research, I think they did seven million last year. So just to do the napkin math lot here, seven million with a $50,000 aob is 140,000 orders. So I think, you know, they probably actually did more than that or their aOV is lower. How do you make money at that? I mean, a $50 with something like this, with what are the cogs on this, 10 bucks and then you got shipping like yeah if i had to guess maybe there's higher amounts like i'm looking even through here now there are 88 dollar bundles you know yeah 82 dollar bundles over here with like a hat and stickers like it's all pretty lightweight i wonder what the repeat purchase rate is
Starting point is 00:04:39 i think it's probably got to buy it be a high repeat purchase i also think there's probably a huge referral program in place and honestly like i know there's another company bump boxes which does like maternity based stuff i think actually we were you and i were you and i were and saying like mastermindous thing with them, that fact club LTV thing a while ago, he was in it. And they'd have a huge funnel from pregnancy subscription boxes all the way to I'm pretty sure selling insurance on the back end.
Starting point is 00:05:06 So I don't know if there's like a full playbook here that other people could follow as well. But yeah. All right. Well, that is, it's all time driven. 100%. That's end up friends. Just telling the clavio flows. Yep, exactly.
Starting point is 00:05:21 that is send a friend's first segment here what do you want to riff into next okay so i just can't get chat gpti wrappers out of my head i just feel like there's a lot of value for chat gpt rappers and i just saw this startup out of silicon valley they just raised 50 million and it's just an agent it's like a sales agent that goes out and finds leads for you but it's a rapper like rappers are raising eight figures there's a lot of value in wrapper and so i'm gonna think super base level the most obvious dumb like seemingly dumb on the surface idea ever and it's simply an iPhone app that is a chat GPT wrapper that's just a personal life assistant and what's the unique value proposition it has really big font really big text and you're pushing ads at anyone over 55 years old and these are people that don't know chat GPT
Starting point is 00:06:09 like it's just easy for them to read it's just a wrapper and in maybe five bucks a month 60 bucks a year something like that what do we think I love it so I was sitting next to an 83 year old woman on the plane back to New York. So here's how this works. I make you free videos. I actually know what I'm talking about. I have no greasy sales pitch at the end. And if you implement what I talk about, you'll make a lot more money and have a better life. And all I ask for in return is that you hit the subscribe button and maybe even the notification bell just like that. Thank you. And she mentioned to me that she pays for Apple care, or which I'm pretty sure is, I forget what it is. Like there's some service that I think Apple offers that will allow you to
Starting point is 00:06:50 speak with a genius remotely is how it works. And then she'll go to like monthly trainings on how to use her device better. And I was like, first of all, you're awesome. And second of all, like she would be a perfect demographic for this where every time that you have a problem or question, rather than having to call you up your son or go to the Apple genius appointment, you can immediately get answers. I think my question would be, you know, can you've used the operator stuff, way more than I have. Can they touch the actual screen of your device? Like, like, will they be able to say,
Starting point is 00:07:26 hey, how do I call my, you know, how do I open up and post a photo of Instagram and will it walk you through it or does it give you prompt instructions? No, it's not there yet. And that's not even like, I'm literally just talking about chat GPT. Like it's just a chat bot for old people that has really big font, easy to read that people that don't know about chat GPT or, you know, or, you know, Or maybe they do and they want something a little more user-friendly. It's just it's all based on the theory that interfaces win, right? If everything's a wrapper, then interface loyalty is a thing. If someone, if you spend $100 to acquire a customer,
Starting point is 00:08:02 you're probably going to keep them for a decade because they're loyal to your interface. Explain this to me because I think I saw a tweet and I didn't get to read enough about it, but you've been deep down these rabbit holes for the last couple of weeks here. And the tweet said with the rise of deep sea, everyone's realizing that rappers were actually the only valuable thing this entire time and that like you know the crap on himself doesn't matter. Is he the one they wrote that? Okay. So I don't what does that mean? Like to like dumb terms. I didn't understand that. So it's like the knock on rappers is that they're commoditized. There's nothing unique or special about them. But what we're learning is the commodity is the model.
Starting point is 00:08:40 You know, it's the open AIs. It's the deep seek like they're becoming a dime a dozen like just because of this new technology everyone's learning how to create their own LLL M's faster, better, and more efficiently than ever. And so the value is in the marketing and the interface and the community, like a community driven product and the loyalty and just the habits. Like first principles, like I am like Sam Thompson. You know, Sam? He's building a rapper that's just like an AI chef assistant.
Starting point is 00:09:10 And it's just chat. GPT, right? It's not even trained on a model. But his thesis is like, you know, we're moving away from the mom blogs where you have to swipe through all these ads and preamble, and it's just going to be a chat bot that helps you cook your stir fry better. And once someone becomes accustomed to using that, they'll use it forever, even though chat chb-t does the same thing, you know?
Starting point is 00:09:31 So I think that I love that. And I think that also from a distribution standpoint, that probably will be what wins. I think selling personally, I think selling technology to old people sounds hard. So I'm curious what that would look like. But I do think selling it to young people would work. And I'm thinking from the standpoint of I had a conversation with a family friend the other night and she was a teacher. And I was like, I was people like, people do homework anymore? Do people need to do homework anymore?
Starting point is 00:10:02 Like you have kids in school. Like are they are they doing homework at this point? How does that work? Yeah, they just do homework on paper. But like, do they need to do the homework at this point? Like if in chat, TBT existing, like, should. Would you be giving kids iPads with a chat GPT wrapper that is a homework tutor versus chat GBT? That way they can't just take a photo and solve it. But instead of they try to take a photo,
Starting point is 00:10:26 they say, we're not going to give you the answer. But let's talk through how to work this. That's a good question. I don't know. I know there are tools that like can detect if something was written with chat GBT. And if a kid, if a kid is sitting in class and he has to take an essay and he can't use his phone, chat GPTs have no help. If it's homework, then he can use it. But like my oldest is 14. And he's the only one of my kids that has a phone. And so it's not really relevant to me yet. But what is interesting is my oldest does not use Google ever.
Starting point is 00:10:57 And will he ever? Does he have a need to? He uses. Because he's everything. Yeah. I would too. Yeah. Yeah.
Starting point is 00:11:03 I would too. Like I don't really use Google that much anymore unless I'm looking for something local. So why would my son? Because I don't even talk about Google anymore, you know? It's going to be a different world. All right. I want another AI rapper for this episode, but let's wrap that one up. I like the idea.
Starting point is 00:11:22 I'm starting to get more nervous about every business that I could possibly run currently and thinking of how should I be using AI into everything. So I like that. And I want to keep on refinal more of those two. Of all people, you are nervousness should be the opposite of what you feel right now. Like you're a poised to capitalize and monetize all of this six ways past Sunday, regardless of what businesses you have today, right? Yeah, no, no, that's fair.
Starting point is 00:11:47 I think the difference between you and I that I need to work on the mindset a little bit more is I think that you are more willing to look at your companies as like sandcastles in the sand of like, I've built it up and I have fun and I'm willing, if the tide rushes in, I'm going to build another sandcastle. And in me, I'm trying to like build a sandcastle and then like dig the moat in front of it
Starting point is 00:12:05 so that way the tide doesn't hit it and then like build up another little wall in front of it. And that is good. Yeah, like you should be doing both. Both, I think, are good. I think it's a question as to whether or not it works in the long term. But I'm also getting more and more indoctrinated. I think to your side where I'm less tied to the things that I do that bring me money
Starting point is 00:12:27 and more about seeking opportunity, which I think you've kind of always been about. Well, and one thing interesting that I've just kind of realized, my content and like my audience is the first moat I've ever really had a desire to build. Right. I want to do with my content and my brand and my audience what Mark Zuckerberg has done with Facebook and what I've never done with a business. And that's just like all in only this. There will always be tangential things that break off of this. But this is the thing I'm going to obsess over, analyze, look at metrics and like do until the day I die like he is with Facebook.
Starting point is 00:13:01 My content is the first thing I've ever really felt strongly about doing that with. Yeah. You're going Mr. Beast for business content. Yeah. Yeah. I love that. I have a headline that I can guarantee is a $20 million e-commerce business by next year if somebody's listening to this and executes in real time. You ready for it?
Starting point is 00:13:21 New York Times article, do I need to worry about microplastics and tea bags? So I'll save you the article. Yes. And I know that there are so many alternative ways to steep tea. That being said, for everyone who is currently using tea, bags and worried about health and thinking about that type of stuff, you want an alternative. And that alternative to me can be any form of material that is not going to put plastic into hot water and then straight into the bloodstream.
Starting point is 00:13:55 And the reason that I've been so gung-ho and just diving into this microplastic stuff over the last, honestly, months, it's probably the hottest, like, what you are for chat GBT wrappers right now is currently the rabbit holes that I've been going down on microplastics. I think a lot of the reason is because of seeing the case study that is native deodorant and seeing that they sold a $100 million deodorant business solely from the one insight that people do not want aluminum in their deodorant. And so I think finding a product that is highly consumable, whether that is in apparel, whether that is in, you know, even like there's a plastic lining on soda cans that nobody knows about or talks about tea bags, like finding the microplastic
Starting point is 00:14:41 alternative version of that and delivering a product there, I think can be a eight figure, if not nine figure opportunity. What do you think? You think it's overrides? Oh, dude. I just got a very specific idea as you read that headline. Okay. You ready? Yeah. Yep. So I used to have an e-commerce fulfillment business. We had a customer for a hot minute by the name of the iron fish. Okay. This is the most random thing you'll ever. This is like this has like short, YouTube short written all over it. They literally sell an iron fish in like a box and it's specifically for Indian cooking. It can be used for anything. But for whatever reason, like we want to have more iron in our meals, right? Iron is good for.
Starting point is 00:15:29 your body. And so you cook a curry, you freaking throw a metal fish in the curry and get more iron out of your food. Who would ever think to like purposely put something inedible in your food while you cook it? That is so good. You said the tea bag comment and I thought, someone needs to make a reusable tea bag made out of metal. And then I thought, why not iron? We need more iron in our diet. You could reuse it like a mesh, like a chain mail where you put tea inside. of it and you let it steep. So you know, I don't know if you do you drink tea or your coffee guy and then you have your energy drinks.
Starting point is 00:16:05 I drink tea sometimes, but I'm an energy drink guy. Because they have like little metal pincher things that you can grab tea leaves with, but they're probably some cheap aluminum. I think to your point, a really high end version of that, which is more iron. No, no messy cleanup. You figure out that piece because that's probably the most annoying part with it, if I had to guess. That's really cool. Is there another version of this that's not just iron?
Starting point is 00:16:29 I don't know, but that could be a thing. Aluminum fish. Just rub that thing all over your armpits. Wait, what is this? Iron fish alternative. No, this is like the thing. That's pretty crazy because I'm even thinking, you know, can you find a way to cook with other? I'm thinking like a bath bomb of vitamins.
Starting point is 00:16:49 And you put it into like a, I don't know if it's crock pod or I don't know if it's like a stir fry thing. And it will slowly, it's flavorless. It doesn't taste like anything. But all of a sudden, you're getting. vitamin A, B, C, D, you know, all the way to Z in your diet on a daily basis. That could be interesting, too. A functional bath bomb. A functional bath bomb.
Starting point is 00:17:10 That'd be a good domain name to own. Don't buy it. What's your latest domain name that you just bought? Did you buy something recently? Yeah, I bought Never Call Again.com. That's an idea we could talk about. Never Call Again. Is that the chat, GBT wrapper that you're going to be rolling out?
Starting point is 00:17:29 That is an AI voice wrapper where, you know, let's, I'll use a niche use case, but it could be as broad as you want. I'm engaged to be married or I'm a wedding planner. I need to call a bunch of caterers. I need to call a bunch of venues to get the best quote. More venues I call. The better quote I can get. I click a button. I'll never call again.
Starting point is 00:17:51 Five minutes later, I have an email with quotes from hundreds of venues five minutes later because it's concurrently calling hundreds of venues in your area and saying, hey, I'm an AI voice agent calling on behalf of Mallory. She's getting married on May 11th. She wants to have a meet and two sides. She's going to have 50 people there. If you have any questions, let me know. I'll relay everything back to her. And so it's like you get ahead of it saying, I'm AI. So there's no awkward, because there is going to be an awkward pause. And then like it's so much better than Mallory calling because, A, she doesn't have to be. It knows so much more than her about what a wedding should cost. they can negotiate for her.
Starting point is 00:18:30 And so take that idea and insert it. Consumer B2B doesn't matter. Everyone hates calling, so never call again. Okay. So I would say the B2 of this that you could probably even make more money because I love it. And eventually what's going to be the weird world that we're going to live in is when this idea is your AI calling. Another person's AI. We're like a year away from that.
Starting point is 00:18:55 Like it's not going to be that far away. That's crazy. Well, I think the V2 of that that I think can make a lot of money is that specifically for cost savings. So, I mean, it was kind of in the message that you just said there of calling around different wedding venues to try to find different prices and, you know, whatever. Two examples that come up to mind for me. I'm currently trying to close on a real estate deal in New York right now. Something happened to the property and I need to renegotiate terms a little bit. I asked Claude, here's what happens.
Starting point is 00:19:29 How can I handle it and what can I use to negotiate? And Claude gave me a very good idea that I was not already thinking of. As far as like, here's the lever that I can pull that delays closing, saves me money, and make sure that I don't end up getting screwed in this deal. I think either a large transactional like negotiation bot of, you know, it's a plug in on a call. While you're on the call of the person, someone says this and, you know, maybe like a either goes left to the right of we think they're buffing a little bit, the leverage is more on your side.
Starting point is 00:20:00 Here's how you can respond or don't respond and just wait here for the next 10 seconds, like a live coaching one. I think it'd be really interesting or the alternative is it bill.com or what's what is the company that is basically an outsourced procurement department for your business? You know what I'm talking about? Yeah, I do, but I don't remember which one. It's it's some website where you can go on to it. and upload all of the vendors and how much you're paying and whatever.
Starting point is 00:20:30 And what I quickly realize is I've gotten screwed by so many vendors because I signed the first contract that they send over thinking that is the end-all be-all. But you can go on there and upload all of your information. And if you could have ChatGPT go through and Melissa or John or whatever alias they want to put together is, starts calling out to all of these individuals and companies are sending emails and being the internal procurement department. The reason that Walmart beats down on all the vendors that they work with, A, because they're Walmart and they have pricing power,
Starting point is 00:20:59 distribution power, whatever. But they also have a thousand person procurement team whose only job it is to save the company money and get the best deal possible. Now you can have that same thing for your small business. Dude, it is so funny you bring this up. I literally, like, I had a 37-minute call last night with one of the founders of, and I had not talked to him in a while. and the basis of that call was like,
Starting point is 00:21:25 how can we save money on procurement? And I was just having this conversation like two hours ago how like there are so many ways they could use AI, right? Like so many, like they have thousands of vendors and skews. And so yes. Like that needs to give you something that you're probably going to cry about but also to show you the other half of the world, I will not mention any names with somebody in my life works at
Starting point is 00:21:52 a legal firm, and I won't mention where, and they are sitting down with their IT department yesterday, and one of the senior attorneys, there was some small incident where one of the attorneys used AI entirely, didn't proof check it, AI made a mistake, they sent it out, they got in trouble with a client supposedly, like a very, very big no-no. One of these senior attorneys, this 80-year-old guy who runs the firm basically goes, well, we should probably just ban AI from ever being able to be accessed on all of our computers. Okay. And the person that told me this story was like, well, I'm using AI for like 30% of my workload. And then, you know, obviously the other 70% they're checking and making sure is right and
Starting point is 00:22:38 they're doing real lawyer work. But they're like, if we do this, we're screwed as a firm. Like, like, it might be fine for the next 12 months, but then after that, every other firm is going to adapt this technology. So I think sometimes in our world, it is constantly, you know, grass is always greener and things are going to work out. But in a lot of other older, anthropoded industries, it kind of makes you scratch your head as far as how long it's going to take for this technology to truly get adapted. Dude, it's like, these cars are so dangerous.
Starting point is 00:23:05 This thing goes 80 miles an hour, just killed someone. We only do enforcing carriage from now on. Yep. Dude, I talked to my brother-in-law last night. He got a job at a $150 million company in the Southeast, just your basic boomer-owned company. but it's, I mean, we're talking it's a nine-figure company. Yeah.
Starting point is 00:23:23 He says 90% of his coworkers, they may have heard about chat GPT, but they have no idea what it is or what it is. 90%. My dad is 60 and I showed it to him for the first time a month ago. Yeah. It blows my mind. We're in a bubble. I know. I know.
Starting point is 00:23:41 But I'd rather be in this bubble than your bubble. Oh, heck yeah. So video is cool, but you know what's better? Longform audio via podcast and my newsletter, TKO pod. Go there to subscribe for free to my newsletter. It's one email a week, very tactical. And then go to my audio podcast, three episodes a week, stuff like this. You're going to love it.
Starting point is 00:23:59 All free. No sleazy sales bitch. TKO pod.com. The last topic, at least that I have, and then if you have anything else too, let's keep on riff and the people I'm going. I've realized that I've now shared mostly e-commerce ones. So in a future episode, I'll do something a little bit different. But I'm going to finish up with one where you founders won, just because I was shocked to
Starting point is 00:24:17 find out how big this business is. And if you already know about this, I'm going to shift into a different business idea. Have you ever heard of House of Noah? Oh, that sounds familiar, but I don't think so. Okay, because I feel like if people listening to this, they might just start saying I'm just naming popular brands. But I've never heard of it. That being said, I also don't think I would be in the demographic to hear about it.
Starting point is 00:24:38 $100 million business. They sell play mats is like their flagship product. Play mats. Now they have, you know, bath mats and standing mats and all of this stuff. But they're super padded kids play mats that are stylish. So like everyone's kind of, you know, if you've ever built at a home gym and you're not just buying like the classic
Starting point is 00:25:00 horse stall stable like big rubber mat types of things, you know, you're getting the cheap styrofoam stuff. That's what this is, but like it looks nice. And like the material is slightly elevated compared to the classic plastic looking one. Have you ever thought that this could be? a hundred million dollar business no but i really like the framework of taking kind of a ubiquitous generic child's product like high chairs and making an ultra premium or like plastic free version of that like
Starting point is 00:25:33 what a good idea so so i mean your your dad's and you've probably gotten way more dad related ads than i have you ever heard of it's called a learning chair i didn't realize that this is the thing okay i'm sorry no it's called a learning tower learning tower it is basically like Like, I guess I don't know what a high chair is entirely. Is a high chair like a just you eat food in next to the table? Okay. So this is this is that, but they're standing and they are protected by a very small either piece of plastic or piece of wood.
Starting point is 00:26:04 But the idea of it is that they are now able to, the kid is able to be at your kitchen table watching what you do. They sell for anywhere from $50 to $200 depending on the aesthetic. And they can be disassembled. know, easy IKEA furniture. Between that, House of Noah, and then what was the last one?
Starting point is 00:26:25 The last one I found was like, I'm going to get this name wrong. It's like, it's like a play couch. It's like playagami or something like that, where like they're modular couches that people can build and rearrange in a playroom if you have a playroom. I think kids furniture is hot.
Starting point is 00:26:46 It seems like a logistical nightmare to ship all of this stuff. but it seems like the type of thing that people are also willing to spend a ton of money on. And I feel like parents are so eager to get kids away from screens that like anything interactive and touch feel is very hot right now. Yeah, absolutely. I feel like the framework that's being applied to all of these things. So this one that just popped up and I click her at Nugget Comfort is like the modular original playcalf is what they're calling it. $250 for basically a bunch of couch cushions that don't look the worst. And they could be corduroy or microsuade or whatever else.
Starting point is 00:27:25 And then all of the other ones like the learning tower, the, you know, the play map stuff. The classic trend seems to be what's the cheap thing that we had growing up? So either like black and white foam cushions or it was like the Fisher price like fully plastic things. take all of those, whatever you can think of, that was something cheap that you had growing up, and make a very nice elevated version of it. So that way it doesn't look like trash in your house. Yeah, that's a great idea. I mean, what about an entire kid's brand built around no plastic?
Starting point is 00:28:04 Okay, again, let's bring it back to the microplastics. I think that putting a plastic bottle in your kid's mouth is going to be the equivalent of smoking a cigarette when you're pregnant in a couple of. four years. It's like it sounds crazy but it's not like it anything plastic. Yeah I would be I would be very concerned to be an oil company right now personally or even as a plastic company but here I am as a recruiting business owner in the age of AI so he'll might at all. Well the thing is I think I think plastics like is like a small fraction of a percent of the oil industry but I went and bought like I guess probably I think so. I think it's like the 80 20 of it is like gas like fuel gasoline and then there's like lubricants, plastics and all that in the 20% but I bought six
Starting point is 00:28:51 plastic domains like three years ago. How many domains you own right now? Like 140. And I have it all in auto renown? No. I routinely call them but I own and none of these have anything on them but I own never touched plastic.com plastic in blood.com plastic in you.com plastic in your blood.com Plastic in Your Body.com and use bioplastics.com. So you probably sell some of this Brian Johnson. He has microplastics in his crap, doesn't he? I think he has a product that he sells. I don't know if he has the domain.
Starting point is 00:29:32 It's, it's, I'm saying like he gets a lot of crap because his products have microplastics. Oh, do they? Oh, I would be surprised if they do. You think they do? Well, they do because it's like literally impossible. Yeah, to like get around. in a lot of it. Yeah, unless you're shipping.
Starting point is 00:29:48 The packaging. You're shipping in metal and glass Tupperware? Yeah. Yeah. The last one on this like plastic free IV tubing. This to me feels like the most no-brainer if anyone was smart enough and wanted to like run through the logistical bureaucratic, you know, medical device sales business that's out there. 60 to 70% of IV tubes are made with PVC and D.EHP.
Starting point is 00:30:15 And a lot of studies are linking those plastic tubes to micropastic and nanoplastic exposures into patient bloodstream. So like imagine you're fighting for your life, you're on life support and all of a sudden they're putting plastic directly into you, which again, maybe we're making, you know, I think a lot of this stuff is exposure for longer term. So I don't think it's, we all know that stuff's not going to kill you right off the bat. But it is pretty crazy to think that that is still made with the material that it is today. it's crazy but I bet like if we knew more about the logistics of it we would realize how difficult it would be to find an alternative that just works you know what I'm saying that's affordable also I think in any setting though like hospitals can freaking afford to pay a little more for their tubing whereas a lot of other settings and businesses could not like it it reminds me of of food
Starting point is 00:31:06 you know like we all like what is it sweet green like they're not profitable you know like No? What we say and what we do are completely different things. Like everyone wants a salad, but we don't want to pay more than $10 for it, you know? Yeah. But then there are some industries that have the margin to really afford to be able to swap out, you know, a $5 plastic IV tube with a $30, you know, healthy IV tube. But I would just think it's logistically difficult, but it's an inevitability that there will be no plastic IV tubing. It's just a question of who's going to tackle that and when and how much will have lost.
Starting point is 00:31:42 Cool. All right. I feel like we cover some good stuff today. What else? Anything else in your in your brain has like idea wise aside just is it's just fun like I don't know how people sleep with how many cool things are happening right now. I have no interest in sleeping. I entertain me with with your thought on this. Do you think this will impact US labor more or overseas labor more on the onset? Overseas. I think the rich are going to get richer and the poor are going to get poorer. That was that is kind of been my take and I'm trying to like math it out of like all right does this suddenly mean that the best talent in the world that is not starting their own business gets paid less or gets paid exponentially more I think exponentially more exponentially more I I don't know why but I'm thinking of Nick Saban coach the former coach of the Alabama football team made $10 million a year coaching a football team. How is that possible? Why? Okay, well, too. He drives billions of dollars to the university. And the second reason is because he does something that no one
Starting point is 00:32:52 else can do. He's just, he has a unique set of skills. I feel like this is going to enable more people to be like Nick Saban because he's not going to be one in a million. It's just going to be technology that eight billion people have access to. And at the same time, too, I think in order to be that person, you have to upskill yourself to the end of degree. Like I think my takeaway on this is that if you are a mid-level, low-level, or generally, like, they just get by type of employee, it's going to be a very tough world for you. Yeah. Yeah. Like, I mean, just like, I feel it's like gravity.
Starting point is 00:33:33 Just like it's like a lot. It's like the third law of thermodynamics, right? where the rich get richer and the poor get poor. And that's been happening in the United States in our demographics. The middle class has been disappearing for a decade or two now. And I just say take that same principle and apply it to technology and make a very deliberate decision in your life. What side of that equation do you want to be on?
Starting point is 00:33:55 Because this has never been more accessible to anyone. Like they're just forget wealth for like chat GPT is free. You don't need the $20 version. You don't need the $200 version. It's free to everyone. there are no excuses anymore. Yeah. Well, I will say if you have the chance to listen to the Chris Saka, Tim Ferriss episode,
Starting point is 00:34:15 it's probably the best podcast episode that I've listened to in the last 12 months. And it's so wide ranging on a bunch of ideas. It gives a slightly pessimistic view, not in the sense of the future is going to be worse, but more pessimistic in the what do we do and both of them are very smart people. And they're both kind of like, I don't know. And they're both like Chris Saka's like, I think the example that he gave was that five to ten years ago, the very good parents are getting their kids into computer science and programming, right?
Starting point is 00:34:44 Like, you're a good parent if you, like, kind of persuade your kid to do that. Now he's like, I wouldn't do that. Like, that's going to be a commoditized skill. And like, that probably isn't necessarily going to be the most useful skill set. He's like, as far as what I tell my kids to do now, I don't fully know. And I think it's interesting that he, Sam Altman as well, kind of talk about how, it's going to probably have to change a lot of societal standards. You know, to your point, yeah, like to your point, uh, more jobs will be created, absolutely.
Starting point is 00:35:14 But to Saka's point, it was, all right, like I grew up in a town or upstate New York. And when the factory shut down that everyone was employed about, you know, employee that, like, bad things happen in society. If bad things happen in society, when people don't have work. And like, if this changes that, like, we need a new way to either get them involved or to figure something out. So not to end this clip on all doom and gloom, but like, it'll be a very. interesting world of like take advantage of it now and to your point get on the leading side of this that way you can use it versus versus kind of being a replace by it i think dude i'm just i'm optimistic like i know you are yeah it's just i don't know i'm optimistic it's just going to be a net
Starting point is 00:35:52 win it's just going to be i think it'll be good too like even my one of my business partners geo he was scraping all public town like transcripts like there's transcripts for like public meetings when zoning decisions and permitting is being made and he was like I could just put the website in to i forget what he was using he was either using deep seeker jemini or one of these ones i'm not super familiar and he's like great now i have a searchable database of all of this and i can learn about all the projects and the projects coming up so like i think the hard part that everyone's kind of sitting here with right now is not realizing how much it's going to enable people to do that were previously tasks that would require a 10 person team we're now getting in 10 minutes
Starting point is 00:36:35 or 10 seconds. And so that's going to, I think, break people's brains for a couple years until we realize that everyone's kind of got these superhero abilities. And then it's going to be about having a lot of agency as a person to rise up and take advantage of that. Amen. It's going to be a beautiful 10 years. All right.
Starting point is 00:36:51 Thanks for checking out today's episode. We will have Connor on again soon.

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