The Landlord Lens - NAR Settlement

Episode Date: April 3, 2024

The recent National Association of Realtors (NAR) settlement has caused a stir in the real estate world, and while it primarily impacts home sellers, there could be some indirect effects on r...ental property owners. Here's a breakdown of what you need to know:The Settlement: NAR agreed to pay a hefty sum to settle lawsuits alleging they inflated commission rates through their influence on Multiple Listing Services (MLS).Potential Impact on Selling Rentals: While the settlement focuses on home sales, it might lead to increased competition among agents seeking listings. This could potentially lead to lower commission rates when selling your rental property.Finding Agents for Rentals: There might be a temporary dip in agent availability for rentals as some adjust to the new landscape. However, increased competition could ultimately lead to better deals for landlords in the long run.Not a Direct Impact on Rental Management: The core aspects of rental agreements and management shouldn't be significantly affected.

Transcript
Discussion (0)
Starting point is 00:00:00 I'm Jonathan. This is Krista, and we're here to help you be a better landlord. So Krista, the National Association of Realtors has been in the news a lot lately, starting, I guess, last year. And recently there was a big settlement. So let's talk about it. Yeah. First of all, what is NAR? Yes, NAR is the National Association of Realtors. It is actually the largest trade organization in the United States with 1.1.1.1. million members, maybe a little bit more, but quite a big group that's had a lot of influence on
Starting point is 00:00:39 the housing market over the years. Yeah. And people use the term realtors interchangeably with real estate agents. It should be noted. Realter really means somebody is a member of NAR. Okay, so let's start with their bad press last year. It's pretty bad. Yeah. So last year, there were allegations of sexual harassment against Kenny Parcell, who was the president at the time of NAR. He has since stepped down, but there were reports that there was a very toxic, fear-based work culture, whole slew of really uncomfortable allegations. And they are trying to rehab their image. Unfortunately, they are drawing fire because they're in the news again. Yeah, so they're in the news right now for a settlement that is not totally fine lines,
Starting point is 00:01:25 but is close. Tell us about that a settlement. Absolutely. So a slew of lawsuits were brought against NAR and also a couple other companies. Zillow, Redfin, there are a bunch of folks involved, but we're really going to focus in on NAR today. Inherently, these lawsuits were really trying to take aim at people's ability to negotiate their purchasing deals when it comes to different pieces of property and the real estate agents and realtors involved.
Starting point is 00:01:51 So, originally, NAR said that they are going to try and appeal these lawsuits. They have recently, as in within the last week, decided they are going to settle instead. So they are looking at paying $418 million to settle these lawsuits. And they are also agreeing to change their commission structure and some of their other factors with their MLS or multiple listing service websites. So it's a big deal. It's a big deal. 418 million, not chump change. No. But the commission change, that's a really big deal. So I guess first, can you walk us through realtors? How do they make money? Yeah. So there are a couple different structures for how realtors get paid. We're going to really focus in on commissions because that's what ties into this lawsuit. Traditionally, there is a 6% commission that is assessed based on property value. It's paid by the seller and it's paid to the two agents involved. Historically, that's a selling agent, the person who's helping that seller outflow their property and the buying agent, the person who's helping the buyer, of course, procure the property. So it depends on the actual broker.
Starting point is 00:02:57 for which they work. Traditionally, though, it's going to be 3% to the selling agent, 3% to the buying agent. Got it. However, they are looking to change this up and, in fact, have agreed to nix that standard so that the commission can actually be a negotiable rate. Yeah, that's big. It's huge. It's one of the biggest changes to the U.S. housing market in the last 100 years.
Starting point is 00:03:18 So it is a gigantic deal. And so when we're saying 3%, you know, that may not sound like much. 3%. That's not very many percentages. But can you illustrate how much money is that per deal? Yeah, it's good to get some context with some real numbers. So let's say you are trying to sell a $500,000 house. In the old way of thinking, when you're paying that 6% commission,
Starting point is 00:03:41 that means 3% of $500,000 is $15,000. You're paying $15,000 to your selling agent. You're paying $15,000 to the buying agent. And again, this is all coming from the seller, right? So it's one person responsible for both fees. In total, you're paying $30,000 on top of any thing. else closing costs, et cetera, to offload this property. Yeah, that's a considerable amount of money.
Starting point is 00:04:02 Yeah, it's big. Okay, so now with this settlement, looking forward, it looks like people can negotiate the rate. How is that, how is that going to work? Well, CNN business projects that real estate commissions are going to drop by 25 to 50 percent. So it's going to become something that sellers are going to be able to negotiate with their agents. Equally, buyers are going to be able to negotiate as well, but really will see more of an impact on the seller side. So if you came in and you said, hey, I'm willing to sell this property, but I want a 3% commission. And you're a charmer. You can negotiate that. That works out.
Starting point is 00:04:39 So instead of paying $15,000 to each party, you're paying $15,000 total, $7,500 to one, $7,500 to the other. You've just saved $15,000. Yeah, that could be huge. Could be gigantic. So a lot more negotiation. And as part of this settlement, there are two different parts, right? One of them is that commission. What's the other one?
Starting point is 00:05:00 The other piece relates to the MLS or the multiple listing service sites. Inherently in the past, NAR has required the selling agent to outline their commission structure with the buying agent there and doesn't really leave a lot of room for negotiation for the buying agent. That is now getting struck down as well so that the buying agent has more room to negotiate. And that's really what's at the heart of both of these pieces of the lawsuit. Yeah, sounds like a lot more open to negotiation, a lot of things put in place to maybe encourage competition a little more than it has been. Absolutely. Interesting.
Starting point is 00:05:33 So for real estate investors, how is this going to affect their ability to, let's say, sell their real estate? You should be able to keep some of your money, which is really exciting, especially if you wait until the ink has fully dried on this deal, on this settlement. again, it's most of the way there, as I understand it, but we just want to make sure that everything's finalized before you go celebrating in the streets, so you get an extra $15,000. So once everything's all finalized, you can then negotiate with the selling agent,
Starting point is 00:06:02 especially if you're more seasoned, you understand the lay of the land, you don't need as much handholding, and you could say, hey, I want to pay a lower commission, here's what I'm comfortable with, and they can let you know, yay or nay, and that could save you tens of thousands of dollars. Yeah, and you mentioned less handholding.
Starting point is 00:06:18 if somebody is an experienced buyer or seller, they may not need all of the general things that a real estate agent provides, like the driving around, showing you properties and doing comps and doing negotiation, paperwork, all that stuff. If I come in and I say, hey, I've done this a few times, all I need is for you to do the contract at the end, then it's possible I could get a way lower commission rate. 3,000%. You have way more leverage to negotiate and figure out what works for your unique situation and again save yourself quite a bit of money in the end. Are there any drawbacks to the settlement? So Zillow has come out and said that there could be potential drawbacks specifically for real estate agents more than buyers and sellers. So when they're
Starting point is 00:07:00 looking at what could happen with real estate agents, they expect one, for marketing budgets to shrink for different brokerages, which could see an impact. We don't really know exactly what that'll be until things kind of shake out. But two, they worry that there are going to be fewer realtors out there in the world because there's less incentive to go into this career path. Okay. So potentially really not so good news for realtors, but maybe good news for real estate investors. Yeah. We'll have to see how it shakes out, but that's how it's looking for now. Awesome. Well, thanks for walking us through the news about NAR. If you out there have any other questions, leave them below in the comments. Don't forget to subscribe.
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