The Level Up Podcast w/ Paul Alex - Big Revenue, Empty Bank Account—Here’s Why

Episode Date: June 23, 2025

Your business might be bringing in big revenue, but if your bank account doesn’t reflect it, something’s off. In this episode of The Level Up Podcast, Paul Alex exposes the common mistake entrepreneurs make—focusing on revenue while ignoring the lifeline of their business: cash flow.What You’ll Learn:Why Revenue Can Be Misleading: Making a million dollars means nothing if you’re spending $1.2 million to get there.The Real Power of Cash Flow: Discover how consistent cash flow gives you freedom, fuels reinvestment, and keeps your business moving.Avoiding the Burnout Trap: Learn how chasing top-line numbers without managing expenses leads to stress, instability, and stalled growth.If you’re wondering why you’re making money but never feeling secure, this episode breaks it down. Learn how to stop chasing vanity metrics and start focusing on what really drives success.💡 Subscribe, leave a review, and share this with a business owner who needs to hear the truth.“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. What's up everybody and welcome back to Level Up Podcast. I'm Paul Alex and today we're gonna be diving into one of the most understood topics in business. Why cash flow is more important than revenue. Look revenue might sound sexy when you're bragging about the numbers but if you don't have cash flow your business is a ticking time bomb.

So let's break down why cash flow is king and how to make sure you stay in the game. All right, so first, revenue is just a number, okay? Cashflow is survival. So you can make a million in revenue guys, but if you're spending 1.2 million to make it, you're broke. I've seen it time and time again. Businesses celebrating big sales numbers,

but struggling to pay their bills. Cash flow is the money in your pocket that keeps your business running day to day. Without it, you're done. It's as simple as that guys. Second, cash flow lets you reinvest. Make sure to check out my YouTube channel, officialpaulalex.com for more motivational episodes.

Wanna grow your business more, faster? You need cash to hire the right people, invest in marketing or upgrade your systems. If all your money is tied up on unpaid invoices or high expenses, you got nothing to work with. It's as simple as that. When I was scaling my businesses, I focused hard on managing cashflow guys,

making sure money was always coming in faster than it was going out. Cashflow gives you the power to grow in any business. And lastly guys, okay, and this is the most important one, cashflow gives you options. When you have steady cashflow, you're not at the mercy of the banks, investors, or high interest loans.

You can actually make decisions from a position of strength, okay? Revenue is a vanity metric. Cashflow is the real flex. So what's the bottom line here guys? Revenue looks good on paper, podcasts, on Instagram, but cash flow keeps you in the game. Okay so focus on managing your cash, staying liquid, and reinvesting wisely

into your business. Okay that's how you build a business that actually lasts for longevity guys. So thanks for tuning in to Lovell Podcast. I'm Paul Alex reminding you that chase cash flow not clout guys okay. Stay smart, stay liquid and as always keep leveling up. Thanks for listening up to the Level Up Podcast. If you enjoyed today's episode make sure to share with a family, friend and everyone you know who's ready to level up. Leave a five-star review on Spotify, Apple Podcast and wherever you tune in. It really helps spreading the word, and don't forget to check out officialpaulalex.com

for more episodes and resources to kickstart your journey. Let's level up together.