The Level Up Podcast w/ Paul Alex - Building Trust, the Invisible Currency of Personal and Professional Success

Episode Date: April 19, 2024

“Your Network is your NETWORTH!"Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://www.instagram.com/paulalex/Linkedin: www.linkedin.com/in/realpaulalexFacebook: https://www.facebook.com/RealPaulAlexYoutube: https://www.youtube.com/@OfficialPaulAlexLooking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.Merchantautomation.comFREE Copy of my book “Blue to Digital Gold - The New American Dream" www.officialPaulAlex.comLeave a review, like and share to help others and let’s level up together!Join us in Episode 38 as we delve into the indispensable role of trust in both personal and professional spheres. Hosted by Paul, an experienced entrepreneur and former law enforcement officer, this episode unravels the profound significance of building trust in every interaction.Drawing from his humble beginnings in law enforcement, Paul shares insights into the concept of verbal judo - the art of de-escalation and building rapport in tense situations. From calming disputes to fostering peace, Paul's experiences underscore the pivotal role of trust in navigating challenging circumstances.Transitioning from law enforcement to entrepreneurship, Paul reveals how trust became the invisible currency of his success. In the world of business, building trust with customers is paramount. Paul emphasizes the importance of understanding customers' motives and nurturing relationships to establish credibility and rapport.With a philosophy rooted in investing in people, Paul highlights the transformative power of asking customers about their "why" - their underlying motivations for engaging with your business. By prioritizing clarity and trust, Paul explains how businesses can enhance customer relationships and drive sales.Don't miss this insightful episode, where Paul shares actionable strategies for building trust and fostering meaningful connections in both personal and professional endeavors. Tune in now and unlock the secrets to harnessing the power of trust for success.

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. All right, let's talk about the importance of building trust. So we're gonna go into the humble beginnings of when I was in law enforcement. Well, let's be honest here. Not everybody likes the police, right? So whenever I was going to any situation, I had to build trust within either me and

the victim and the suspect. And why do I see that? You're like, wait a minute, you're trying to build trust with the suspect? Yes. Because here's the thing, guys. And here's something thing, guys, and here's something that my mentors back in law enforcement taught me, verbal judo. Verbal judo is basically de-escalating the situation, meaning that we're going in there as the peacemakers. We're going in there as the neutral party. I'm not trying to make the situation worse,

no matter what the situation is, whether it's a verbal argument, whether it's a domestic violence, whether it's a shooting, a stabbing, whatever it is, I'm going there with a neutral mind and just doing my job based on what I see. It's the exact same transition when I went from law enforcement into business, because in business, you have to build trust with your customers. People buy from people they like, want to be around, and you build foundation with, guys. The number one reason why I've been able to scale so fast in the past six years between all my companies, my employees, my personal relationships, my business relationships, my network, absolutely everything in life is about to level up, right? It's because I build trust with everybody that I know. There's a saying that I always say to my employees and to my friends, I invest into people. When I go and hire anybody, the first thing I do is, hey, tell me about yourself.

I want to know what your why is. And if you're not asking your customers this, then you guys are doing a disservice because you're not building rapport. You need to ask the reason why your customer wants to do business with you. This is super important. It's as important as asking them, how long have you been in our network? Because you want to know how nurtured your customer actually is. If your customer is coming at you cold, meaning that let's say you ran an ad, let's say they saw a post on social media, let's say they heard your podcast, and this is the very first time they're interacting with either you or your employees, guess what? They don't know that much about you. They don't

know if they can trust you yet. So they're weighing their options. If you're going in, going ahead and trying to sell them on an offer, a program, a service, guess what? Highly likely chance of you closing them. It's not going to happen. It's non-existent. That's just the name of the game. The best companies know that if you nurture up front, okay, you're going to win majority of your sales calls. And the reason why is because they've absorbed your information. They've built trust and they understand you. Clarity is absolutely everything. And clarity comes with trust. So remember, since this episode is actually very, very special to me because I'm all about building trust and investing in people, don't forget to ask your customers what is their why

for doing business with you. Hope this helps. Remember, I always have your six. Make sure to share this episode with your family, friends, and anyone you care about. The world's already hard enough and we need to take care of each other. Make sure to share this episode on Instagram, Twitter, Facebook, and share it with the world. Do me a big favor and tag me, Paul Alex. Also, keep the five-star reviews on iTunes coming. This episode is going to help change the way the world thinks and will help everyone level up in their life. And lastly, if you want to continue to level up, learn more about business and life, then make sure to get a copy of my book from blue to digital gold, the new American dream on Amazon or at officialpaulalex.com.