The Level Up Podcast w/ Paul Alex - From Man In A Van To 100m Empire Ben Jordans Blueprint For Massive Growth

Episode Date: January 11, 2026

🚀 From crawling through tight crawl spaces to running a nine-figure home services empire — Ben Jordan (@benjordanofficial) has lived the full entrepreneur’s journey. In this powerful episode of The Level Up Podcast w/ Paul Alex, Ben reveals how he scaled from a one-man plumbing operation to a $100M business through relentless work ethic, strategic culture shifts, and a complete transformation of body and mind. 🔥 Inside this episode, Ben breaks down: How he turned a $250K deal into a $100M enterprise The pivotal moment when his card declined—and how it sparked a business revolution The mindset that separates broke entrepreneurs from scalable leaders Why company culture is the secret weapon for massive growth His 145-lb weight loss journey that fueled his success in business and life If you’ve ever felt stuck, under pressure, or uncertain about the next level, Ben’s story will show you what’s truly possible when you refuse to quit. 🎯 Learn how to go from surviving to scaling — and build your own empire. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: 🌐 www.CashSwipe.com 📘 FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I wasn't making hardly any money. It was just a man in a van. Me and the guy, the owner of the company. We went to the owner and we were like, hey, we want to buy your business. Obviously, we don't have any money. We didn't even know what business was worth back then. We threw out a number, $250,000. We'll come down with a down payment, and then you owner finance us, and we created these terms. And it worked out for him.

It worked out for us. I remember when I first married my wife, said, hey, by the time I'm 30, I want to be worth $100 million. She says, you sure you want that? I'm like, yeah. And she's okay. And I remember one night in specific, I'd come home, and I'm laying on the ground. I have my bootstringed in my hands still and I'm dirty because I was in a crawl space. I'll crawling around all night long.

Most people's wives would be like, oh, honey, you're, you're tired. Come to bed. You know, it was like 7.30 in the morning. She's like, hey, you got to get showered. You got to go back to work. And I look back now and I'm like, how come you did that? And she's like, you told me what your goals were. I asked you if you were serious.

And you said, yeah. And so she's like, I'm not going to hold you back. Hey, guys. And welcome back to the Love Love Love Lott podcast. This is Paul Alex. And we have another phenomenal guest here. He goes by the name of Ben Jordan, guys. He's the operator behind action plumbing, heating, air, and electricity, guys, a 5,000 recognized home services company known for rapid growth and strong sales systems.

Now, guys, if you're a 9-to-fiver and or a new owner looking to scale, this conversation is all about the mindset and daily habits that turn a small operation into a real business. Now, Ben's first business was a side hustle that turned into a full-time position. So I'm pretty pumped, guys, to actually interview Ben. We met in Scotia, Arizona during one of Andy Elliott's events. And he's just a phenomenal entrepreneur and just human being. Ben, welcome to the show. Thank you so much. Dude.

So tell us about your background, the journey you've been through, and just a little insight of who you are, brother. Well, honestly, you know, I'm one of 14 kids. So I grew up, you know, I'm the third old. The 14 kids. You know, it was a, you know, a great childhood. My dad owned a business, right? When I was young, he owned an appliance repair company. So I come from a service background.

I didn't really have much of a, you didn't, I didn't have much of like plumbing or HVAC or electrical, you know. And so when I was growing up, it was all about just getting things done, you know. And so crazy little thing happened when I was 13. My mom passed away. And so my dad, you know, he was really like, hey, you guys need to get to work. You know, like we really need some help doing some stuff. So from 13, I started working full time, you know, it was like it during the summer,

was full-time after-schools when we'd go there after school. And so, like, I really learned how to work. I learned how to work on my hands. I learned how to deal with people. And we answered phones, we dispatched technicians. And then when we could drive, you know, we actually got onto the road and started our service journey, right? And so we learned how to deal with customers, sell customers. And I did that all the way through high school, right? Wow. I made good money. You know, it was good. I really learned a lot about people. So I get through high school, you know, I had a wrestling scholarship. I had a few offers to go to pretty good schools. And, you know, know, it was either go to school, go to college, or, you know, there's, there's always an

opportunity for me to serve a mission for my church. And so, you know, my dad really was like, hey, you know, I really think you should go serve a mission, but, you know, you do what you want to do, you know, and he actually told me it was kind of funny because my dad was always one way, you know, is never really like, hey, do what you want to do is like, you do what I tell you to do or you, that was it. That was the only thing, you know, so he, but he, in this instance, he was like, you know, what's going to matter in a thousand years? Yeah. It's like, is wrestling going to matter or is you going on? a mission and developing as a person and, you know, teaching people about God. And so I was like,

man, you know, he never had explained it like that to me before. So I decided to go on a mission, spent two years in southern Spain. And for me, honestly, that was probably the most defining moment in my entire life, right? I went there, not knowing the language, I didn't know how to speak Spanish, didn't really know about much about anything besides, like, you know, like, you know, what I believed in, you know, like what I truly believed in. But as I spent time there teaching with the people, being with those kind of people, seeing their different things, you know, I learned a lot more about me and I learned more about God and learned more about, you know, everything that I needed to, you know, it was crazy. I learned about people, you know, persuading how to really connect with people.

So when I got home, I got married right away. I was home six months, got married. And, you know, that's when my journey to being an entrepreneur really started. I got married and I moved to Utah, so I was living in Colorado, moved to Utah and I didn't really know what I was going to do. I was just working with my uncle and I always knew that I wanted to own a business, but I didn't know how. And I remember one day I was on a job. We were doing some HVAC work with my uncle and we're on a job. And I met a plumber. And I was like, man, and I started to ask. some questions about plumbing and stuff. And he's, I literally was like, hey, can I come work for you?

And he's like, uh, probably not, you know, like, and I always tell people in plumbing in Utah is kind of like a cult. It's really hard to get into, you know, it's like everybody's really tight niche. And so he was like, no, probably not. And I remember the next job I went to with, for my uncle, we went to this job. And they, uh, they were having a problem with our water heater. And I remember I sold it. And I called the guy and I said, hey, I sold the water heater.

I need you to come in solid, you know, because we didn't. do plumbing. We just did HVAC work. And he's like, this guy is crazy. This kid's crazy. You know, so it's like, and that was the start of me getting in into plumbing. And so I started working for him for about 10 months. And then we actually, my brother and I, we approached him to buy his business. Wow. How old were you when you went to Spain? 19. 19. So at the age of 19, your dad was like, hey, you could go ahead and go two different ways. And you chose Spain. What made you, What inside of you actually told you like, hey, Spain's is the right way to go? You know, it was just, it was one of those things where it was like, I didn't know why.

I didn't know why I felt like I needed to go. You know, I think it was, it was intriguing because it was a foreign country, you know. Yeah. It's one of those things. But more so than that, you know, is like, I knew in my heart of hearts that that's what I needed to do, you know. Wrestling was always life to me, you know, outside of work, that was my outlet. You know, I always was doing it. I did, I invested all of my time into it.

And, you know, when it came to the point where it's like, hey, do I go to school or do I go there? It was pretty easy choice. And then you were dating your now wife back then when you went to Spain? No. No. Where did you meet your wife? I met my wife. So when I got home, my sister was in college.

And she was next door neighbors. Oh, her. Yeah. And so she texted me one day and said, hey, I got the perfect. pick girl for you. I'm like, sure, you know, you know how that goes. But like, it was kind of weird. And then like a couple weeks later, she's like, hey, did you text that girl?

I'm like, no. And I remember I finally texted her. And it's crazy because we met the third of March and we were engaged the 20th of April. It was like that fast. Like, I knew it. The first time I met her, I knew

that I was going to marry her. I love that, dude. And so, and when we get home for the mission, right, two years, you're spent every single day preaching, you know, you only call home twice a year. So it's like you write handwritten letters once a week. You get to call home twice a year. But other than that, you don't have any outside contact. You're just working, working, working, working. And so when you get home, like, that was life for two years, you know. So like, you get like this, I don't know, I always wanted to go back because like life just didn't feel full, you know. It's like, you're helping people all day long, that feeling,

you know. And so when I got home, I was like, gosh, this place sucks. You know, it's like, I want to go back to preaching, you know? And when I'm, uh, when I'm, met my wife, I went away. Yeah. I remember the first day I met her, like, all that feeling just went away. And I was like, I know this is right. Fulfillment. Mm-hmm.

That's awesome, man. What would you say is somebody's, I guess, path to finding fulfillment, man? Because it seems like you went a couple of different ways. You went to Spain. You came back. You were like, dude, I'm not fulfilled here. Find your wife. Fulfillment again.

Mm-hmm. Now you're going into a specific industry. You probably found fulfillment in that. Otherwise, you wouldn't be building a $100 million, you know, business in the industry, right? You know, I think it's all about, I think it's all about taking action. You know, and I say that a lot, but it would, if I look back to everything that's ever defined me in business or in life or anything, you know, it's about like a split second decision, you know. Like, I didn't really have to think about it very long. It's like, if I can, if I can see what I want.

and I can make the decision. And then it happens, you know. It's like, think the longer I am thinking about it, the worst outcome comes. So at the age where you decided to invest into a business, how old were you? 23. 23. So at the age of 23, paint the picture now for our 23-year-olds, are watching this, man. Where were you at in life financially?

Did you have the cash flow to invest into a business? Did you take out a loan? What were the initial steps you did in order to buy a business? So 23, I was making probably 55 grand a year, right? So it wasn't really making much. What year was this? 2014, yeah, 2014. Yeah. So I wasn't making hardly any money at all. And, you know, I'd just barely gotten into a new industry. And we, it was just a man in a van, right? That's what they call them. So it was just me and the guy, the owner of the company, right? And I wasn't making a whole bunch of money, but I knew that I could. take what I was learning and I could do something with it. I just knew I could. And so we went to the owner and we were like, hey, you know, we want to buy your business. Obviously, we don't have

any money to buy the business, you know? Like we didn't even know what businesses were worth back then. It was just like we threw out a number, right? And we said, hey, we'll buy your business for 250 grand. As long as you will owner finance us on a portion of it. We'll come down with a down payment and then you owner finance us and we created these terms, which we really didn't know much about. And now I look back, you know, 10 years back, and I was just like, gosh, we were kind of, we were kind of dumb in the whole situation,

but we knew what we wanted. And it worked out for him. It worked out for us. And so, you know, I remember I would work all day with him, right? And then we would find side jobs, anything we could possibly do. And I would work all day with him plumbing. And then I would work all night on the side job.

And then I would go back to work the next day, and then I would sleep one night. And I did that for a year and a half straight. So all day, all night, all day, sleep. And it was crazy because I remember when I first married my wife, I said, hey, you know, by the time I'm 30, I want to be worth $100 million. I said, that's my goal. That's my ultimate goal. She says, you sure you want that?

And I'm like, yeah. And she's okay. Well, that's how it's going to be then. And I remember some of those nights I'd come home. And I remember one night in specific, I'd come home. And I'm laying on the ground. I have my bootstrings in my hand still. I'm dirty because I was in a crawl space.

I was crawling around all night long. And she comes over and she's kind of nudging me. And I remember, you know, most people's wives would be like, oh, honey, you're, you're tired. Come to bed, you know, it was like 7.30 in the morning. She's like kicking me. She's like, hey, you got to get showered. You got to go back to work. Like, they're expecting you.

And I look back now and I'm like, how come you did that? Like, what did that take, you know? And she tells me, she's like, you told me what your goals were. I asked you if you were serious. And you said, yeah. And so she's like, I'm not going to hold you back. So she kept you accountable. Yeah.

Do you think that's a big needle mover for a lot of people in relationships? I think that your relationship, your significant other is probably one of the biggest things that you can have needle movers. Yeah. In, in, in, out of anything, right? You can have good managers. You can have good partners, you know, but if your significant other is not the right person or doesn't help you, right? You'll never. You'll never reach what you, what you could have reached if they were that right person.

Yeah. Do you think being married? is almost like a cheat code when it comes to entrepreneurship. Yes. So for all my single guys, get serious. Find that one. All right. You heard it from Ben.

So, Ben, what would you say to a beginner, okay, who just started their plumbing business and they're trying to get to the next level? Okay. Let's say they're a man in a van, like you said it. And they're trying to hire their first couple of employees. What would be three steps? that you would do in order to reach the next level? Well, first thing I would do, you know, and we talk about a lot.

I went through a lot of really good guys that could have just been unbelievable for me, but they didn't work out because I didn't have systems and processes in place. So I'd say number one thing is, you know, get a system and process that you can install in your business to help you scale. Wow. Right. That's the biggest thing, right? Finding the right people, right, is a big thing. Like, I always thought when I first started, I just need guys.

And then I can train it into them, right? But, you know, if you guys have, you get guys that aren't going down the right path, right? Don't see the vision that you have. It'll never work. It doesn't matter, you know, you can't put a, like my dad always you say, you can't put a square peg into a round hole, right? So that's a big thing is like really recruiting the right type of people. And they don't have to be perfect because we've molded a lot of guys.

into a thing, but they have to be, you know, type of guy that you can mold, right? And I would say three is I just, you know, don't worry about too much, right? You'd be able to pivot. Yeah. Because in business, right, as you're running down a path, you know, something's going to come up

and you're going to have to pivot. And if it takes you a while to do that, you're going to lose. What is your idea on culture? Is culture big when you're building a big business like yours? Culture is everything, you know. And we built a phenomenal business. And I tell everybody this, you know, and we built a big business, you know, and we just

were missing something. And, you know, I joined, I joined up with Andy, you know, I joined up with Andy a little over a year ago, right? And I just started seeing this culture, right? And they had in their business. And I'm like, that's what we're missing. And in our business, we shifted, right? We shifted so much in our way our culture was with our business.

And literally one month to the next, we were doing a million of. a month more in revenue just because we shifted our company culture, just because we brought everybody in, gave them an idea of like what culture actually looks like, right? And in the trades, I mean, if you went around and asked 10 businesses, you might find one that has a good culture. Maybe. And that's a maybe. You might find all 10 that don't have any culture at all, right? And then they're wondering why they're just doing the same thing over and over year, over, year over year. Yeah. No, it's true. A lot of people get stuck, man. You know, they hit like a plateau. Right? But I'm a big believer in culture as well, man.

I mean, that's why I instill building leaders and leading by example, right? So currently right now, how many employees do you guys have in your corporation? Right now, between Arizona and Utah, we have about 175 employees. So at that level, at 175 employees across two states, how do you manage to still, I guess, build the culture? among so many employees. You know, when we were first growing, you know, I had the right guys around me, you know. So I have, I call them my core group of guys, you know. And when we were growing, you know, we were all building this dream that we had, you know.

And for me, you know, I was always the owner. I was the guy that was, you know, living the dream, you know. And so when I brought them in and I really instilled into them what my dream was, but not only what my dream was and I grabbed what their dreams were, you know, and we just start pushing along. And so it's like now I have very little to do with the day to day. Very little. You know, I love to come in, do meetings.

I love to slap high fives. You know, I read all the numbers. I see all the numbers. That's what I do. You know, I'm big goals, future stuff that we have moving on. But the dream that I had, you know, 10 years ago that has, you know, developed into what it is now, it gets pushed every single day. Because the guys they're in the position of pushing it, they believe the same way I do.

And then it just trickles all the way down. Yeah. So for me, you know, like having a core group of, you know, guys that believe the same, I mean, for my culture, it's been everything. It's allowed us to be the company that we want to be. And those core group of guys that you have, were they there from the beginning or did you hire, like, let's say, somebody who came in with the expertise to go ahead and manage the company? Yeah, no, we, none of them were there from day one. No, every single one of them, we, I got from other industries. It was really like I would hire I would hire one and we would put them in and we would train them and develop them.

And they're just been the ones that have stuck around, but none of them were there from day one. You know, I would say that every single one of my core group of guys have been there less than seven years. So how do you go ahead and actually find talent like that? Because I feel like at the stage of the game that I'm at, man, I mean, with my company that I'm cruelling brain right now, we're two and a half years in, we're at about 60 employees. But now I'm trying to find a CEO. Now I'm trying to find, you know, executives that can manage the day to day.

So I don't have to be involved in it. So what would you recommend to like a business owner like me? Like how do I go ahead and find talent? Do I find like a recruiting manager or what did you do? Well, like for me, you know, we're home service and we're going to people's homes. You know, I always always said it's easier to teach a salesman to plum than there's a plumber to sell. Right. Because in our business, we have to sell. We have to go to people's homes and sell, you know. So I never looked from the actual industry. I was always looking for everyone else. You know, I'd find guys at Jiffy Loop. I find guys at Les Schwab. You know, it's like people ask me all the time, like, why I still take my cars to like Les Schwab to get my tires chains. Because that's where I recruit guys. You know, I see guys that are just good, hungry and they want to work and they just don't have a clear path. And so I love that. But like upper guys, you know, all my upper, you know, executives and stuff I've farmed them from in-house.

Okay. Every one of them, you know, we've got them in and we just put them on a rapid rate of acceleration to the top. You know, it's like I saw who they were. And it's like a lot of guys, especially in the trades, if they have a really good sales guy, they want to keep him in that truck or in that van as long as they possibly can. Right. Right.

Because they're getting so much off them. You know, like my sales manager right now was a $6 million a year sales guy. Wow. I mean, he was just every single time. I couldn't get him to stop, you know. But then I figured out if I have one $6 million sales guy, right, it's really hard because I can't ever duplicate that, right? So only one time.

I've never really seen a lot of people in trades that can do that. But then I figured out if I made him the sales manager, right? And now he's got contact with all of my other guys. Now I got a $6 million sales guy in everybody's van because now he's pumping him up. He's doing the manager phone calls. He's doing all the stuff that needs to happen to grow those guys, And I don't just have one six million dollar sales guy. Now I got him in every single one of my trucks.

Now you're building a bunch of different six million dollar, you know, individuals from his knowledge. And the, and the cool thing was is that everybody wanted to ride with him when he was in that, when he was this the guy, right? Everybody wanted to go with him because he made it look easy. Now he goes and does weekly ride-alongs with everybody, right? He'll go and just find new guys, the young guys, the old guys and gruebys having problems and just he just helps them, fixes them, lets them know that not only is he there to help them, but he's going to help them to grow and be the kind of, you know,

technician that they want to be. You know, everybody's in the business, they want to be that best guy. But when they get the objections and they get the customers that aren't buying from, and everybody gets beat down. Yeah.

So it's like, how do we get them back up there, you know? And for us, that's been a game changer. You know, we've grown, you know, $15 million in one year because we did that.

Wow. That's amazing, man. So it goes down to your processes as well, you know, learning that, hey, I got one guy that does $6 million in revenue by himself. He'll be great as a manager or leader. Go ahead to groom the other salesman. It's smart, man. It's smart. I love it.

So what would you say, Ben, that in business, when you're growing a massive company, right, we're going from a man and a van. I love that quote, a man in a van. This is so good. A man to a man from a van or a man in a van to a hundred million dollar now company in your industry. How do you go ahead and balance your personal life, dude? Because I mean like we talked about this, right? Like me and you were on a health journey, dude. Like in 2024, it was the best financial year for me, dude.

But I lost myself, dude. I gained waves, like 45 pounds heavy. But you went through a great, you know, journey yourself, guys. Guys, if you're not following Ben, make sure to check out his IG. It's Ben Jordan official on Instagram, guys. Really, really great entrepreneur. He can 10 extra plumbing, HVAC, electrical sales. Make sure to DM build up.

Yeah. So, like, for me, my, you know, my journey in the trades really started, you know, when I started losing weight. Like I told you, you know, it's like I was 400 pounds. Yeah. You know, and I don't know anybody who's that big, you know, because like now I'm 223 pounds, right? I don't know anybody who's 400 pounds when they should be a 220 pound guy that is really in love with themselves, like really cares about themselves, you know? For me, I didn't care about anything but trying to get my daily work schedule done, right? It was just like all I did every single day was just try to put out fires.

And so it was like, I never really cared about myself, you know? And in 2017, I said, you know what? I was, I remember vividly because my brother, you know, he was always fit. And he was always like, dude, you got to like start losing some weight, you know, like, you got to do something. And I was like, yeah, yeah, yeah, because I was always athletic, you know. Like, I never had a problem moving around, you know, I never saw myself as a big guy. I look back at pictures now. I'm like, what the heck?

Is that crazy? You look at yourself and you're like, dude, what was I thinking? Yeah, it's like, you know, but I never saw myself like that. Right. You know? And so I remember I went to go, we were doing a water line, right? In Utah, you got to dig them three feet deep. So it's, you're talking about three foot deep holes, nothing. And I went to jump in. I remember my knees like buckled out. And I'm like, what the heck? You know? And then I just started thinking myself like, you know, my kids are getting bigger. What if they're like, hey, dad, can we go hike the hill right there? Or hey, dad, can we go play basketball? And I could barely even walk up the stairs without dying, you know? Right. So I said, you know what? Enough's enough. And I just started, I started swimming every morning. I would, lift every night. I didn't drink soda for five years. I ate protein and vegetables for a year straight, zero carbs. And I mean, I lost 145 pounds in, you know, 16 months. That's amazing, man. And so, and I just told myself, I said, I will never, ever, ever go back to that way. And, you know,

and as soon as I started losing the weight, you know, and I started understanding, like, you know, it's not impossible to do impossible things. You know, people would think 145 pounds in a year in 16 months, You know, it's insane, dude. But it's not impossible. Okay, now I figured out it's not impossible to create systems that these guys can follow that will allow us to grow to a business that they want to be a part of. Yeah. And you're also showing them that anything is possible by going ahead and take care of yourself personally, too, man.

You know? How was, how was your mental clarity when you were that heavy, man? I mean, I look back now and it was just like, every day was just, I don't know, just confusing, you know, like mental clarity, you don't have any mental clarity. You know, it's, it's just a, it's a thing of like, you're, you, you, you think about only doing the things you have to do to stay alive. And then you're so exhausted, you know, like you can't really do anything else. I just remember just being exhausted all the time. And then when you're that big and you're running that business, you know, it's like, I wasn't sleeping very good.

So now it's like four times, right? If I think about now, you ever take a vest, a weighted vest and done like a workout with a weighted vest? Imagine putting a 145 or 150 pound weighted vest on you, you know? Now I weigh 223 pounds, so it's like 180 pound vest. I mean, I would literally die. Yeah. I'm just like thinking that's what I was doing to myself, you know, every single day. Yeah.

And it's like I didn't start growing in business until I started taking care of my body. Wow. And what was your goals in the future for your fitness, man? Are you looking to do some competition? Like what is your goal? Just to like stay upkeep just for more just to feel good. You know, like I have a, yeah, I still have little brothers that are competing and wrestling and stuff like that. And so like my goal is to, you know, like competing.

I've never had a six pack my whole life, you know, and I'm starting to see my abs now. And I'm like, okay, I want to have a six pack. And I know it's going to keep getting more and more. But like, I'm still super into sports. My son's getting bigger now. he loves he loves roping he loves uh anything rodeo right how old is your son he's five he's five yeah and then wrestling right he loves wrestling and like my girls you know i have a 10 year old i have an 8 year old right and then my son's five i have a three year old and i have a new one on the way so like i got a lot

of kids and they love sports they love the outdoors and so like i want to be in the best shape i possibly can so i can do whatever right so if my daughter says hey dad i want to go climb that mountain. I'm like, let's go. Yeah. You know, so it's like, that's my ultimate goal is to be in the best possible shape I possibly can be so I can do whatever for him. Right. And whenever. Yeah. Also, you know, it all comes back to experiences, memories, right? As they get older, they're like, dude, my dad was like a beast, right? He was able to do this with me and do that with me. And that's awesome, man. That's good. So where do you see the future for your future, for your company now, taking it from 100 million to different states, over 100 employees, what's the next step for you?

So, you know, right now we are developing managers within the business, right? And we just barely did it in Arizona and it worked perfectly. We took one of the managers that we hired, had zero experience, right? Took one of the managers and we said, hey, at some point we're going to give you an opportunity to not just be a manager, but to own a portion of your own business. Wow. Right. And so we took him with us to Arizona. We set it all up right. Now he is part owner in the business and manages the business in Arizona. And so we're doing that currently with other employees right now and we'll go open up other businesses and allow them to be not just, you know, a part of a team managerial, but be a part of the team like ownership wise. And you know, and it's been unreal. Just seeing the growth in Austin, right, from us doing that because he was always a phenomenal manager. He was always a phenomenal sales guy. But now it's like another level. It's like. opened up in him. He never believed that he could do himself. You know, and now we're growing crazy in Arizona. You know, we went, we started in, in January, and we had just zero trucks right.

Now we're up to 23 trucks and, you know, eight months. Yeah. So I foresee that, you know, Arizona's going to be bigger in Utah just because the population is bigger. But, you know, I foresee Arizona being bigger and then, you know, we'll go to Tucson because Phoenix, you know, we'll have Phoenix will split in two and we'll go to Tucson and then Sedona and the north, right? And Colorado's in our in our scope right now. You know, Denver. I grew up in Denver. So it's always been like really, you know, I love the state. I love the city. You know, I don't want everyone to live there again. But like I believe we'll be back there again to do business. And, you know, New Mexico. It's always a good one. Nevada. So it's like we have a bunch more goals. But like my main.

focus right now is is growing those and growing our managers but like we off we also opened up another division of our company where we're actually coaching and helping other entrepreneurs in other businesses other plumbing companies right to scale I love that so so break that down man let's say I have a plumbing company and I may have two three employees and I'm looking to get you as a mentor what exactly systems or processes will you be showing me to level up my plumbing company. Yeah. So like if you had, let's say, two or three employees, right?

What we would do is we come in and kind of just break down like what your processes are, like how you are going about it. Right? The typical old way that, you know, the plumbing companies, they get jobs, they go to the jobs, how they're doing it, you know, is all old school. Everybody in the trades, they look at business. They look at every customer like transactionally. You know, I don't look at them like for how much I can do today.

I look at them how much I can do for them for the next 10 years, 20 years, you know. So we would, we would take your, see how your company's operating, right? See what your guys are like, what kind of training they have. And then we would just build out a process that works with your guys, but is a process that can scale, you know, because, you know, every plumbing company has the same problem, right? They have guys that can sell, but as soon as they sell, they're bogged down by the work.

So we have designed a system where, you know, we have guys that are good at selling, right? See, we can have a guy that can sell $20,000 a day, right? If he can go to five jobs a day and he can sell for $20,000 a day, that $20,000 is going to take him the next week to perform all the work. Yeah, absolutely. So normally, right, typical plumbing companies, they have guys that sell and install and their guys don't sell as much. They don't take care of that customer as much as they should take care of that customer, right?

Like long-term fixes, they'll just do a little repair on a piece of pipe because they can get it done real quick, move to their next job. But we designed a system where that, sales guy can go there and sell, right? And he can take care of the customer. He's going to be like, hey, you know, instead of just fixing this piper here, you've had six different repairs done on it. Let's just repipe it. I'm going to have my install team show up, right? And then we have installers that they're not sales backed, right? They just like to install. I like to get there, they do their work, right? The install team shows up, repipes the house as that sales guy goes to

next job and sells the next job, right? Takes care of that customer. And we have figured out, you know, our customers are so much more so much happier because you know it sucks they have to pay a little more in money today but the fact is is that over the lifespan they're going to be saving money yeah because they don't have their house get ruined they're not wasting time at home every time it it blows right or they have some sort of issue with it and they found a company finally they can not only take care of their plumbing but their hvac and they're electrical and is going to provide all the services that they need every single year because now they're on a service agreement with us right and we're going to come into their house and do checkups for them, and make sure stuff isn't having a catastrophe day.

Wow. That's amazing, dude. So basically you're hitting HVAC electrical and plumbing at the same time. And then you have basically incorporated a sales team that doesn't have to do the fulfillment. You have a dedicated fulfillment team. So you separated divisions. That's a good process, man. I love that.

And it's been great. You know, like the guys like it. Right. And it works so flawlessly because we can get to it same day. And that's the thing is that a lot of companies, if you sell $20,000 today, if I went out and sold $20,000 today, I couldn't fulfill all of that today. Yeah. Right.

Right. It would take me a while. But with the now with the install team, I can sell it today and get started on today. And if not finish it today, I'll finish it tomorrow. Yeah. And we just crank through it. Customers get taken care of. They're way happier.

They're not wasting their time, right? Time's the most valuable thing we have. Absolutely. And when you truly value your customer's time, they'll pay you any kind of money. Oh, yeah. Success low speed, dude. You know, people pay for quality nowadays and for convenience, you know, ever since COVID, right? Conveniences all day.

So here's my question. How are you guys getting leads right now? How's your marketing? How do you do marketing? Are you doing organic marketing? Are you guys running ads? Or you guys, well, what are you guys doing for advertising? Well, that's actually, like, it's completely changed.

The game of advertising for the trades is completely changed because since COVID, right, private equity is stepped in to the trades now. And they're buying up all the companies. Like right now, I would say the top 10 companies in Utah, like top 10 revenue wise companies were the only one that's not private equity. Wow. Yeah. So like now the advertising, right, they're buying up all these companies, right? These mom and pop shops, these bigger size companies that in the community, they were family owned. right well now they're not family owned and they're dumping a ton of money into marketing so now

customers are like man like i hired that company because i thought they were found the own but they're not really family owned processes are completely different and now they're not really trust in google well me coming from just the man in van type right didn't have the money to compete with those big guys back in the day and so i found really really unconventional ways of marketing right we did flyers we do door hangers right we've knocked on doors before like we hand out flyers all the time and yard signs. That's what I did when I first started like that marketing was it worked for me because we were the small guys right and I just got into people's actual hands and then it went away we started doing a lot more Google but now people aren't trusting Google as much as they used to.

They're not trusting the online sources which I don't think Google will ever go away so we still advertise pretty heavy on it. But like other forms of marketing are starting to come back. You know print media. I would say dollar for dollar in the trades. print media is probably the best. Yeah. You know, those mailers that you get in the mail that have the coupons.

Get those all the time, dude. You know, I would say dollar for dollar, those are probably the highest ROI. And so, like, I created a whole wing of our shop is just print media. We have a commercial-sized printer

and we just print all day long. I'll print flyers and flyers and flyers and magazines and coupon books and cards and door hangers. Right? because we give a lot of those ways. We have yard signs. You know, we come up with the equity incentive program for our customers. So it's like, hey, you let me stick this in your yard.

Any of your neighbors call in will apply money towards anything future for you. Nice. It all goes to you, you know, they love it. Customs love it. We give them discounts for having it in there. And it's like, hey, you know, they're proud of who we are, you know, and the business that we are. And so they love having us in the yard and they love telling everybody about it, too. I feel like people love supporting small business owners, man.

Because you're local, you're there. I like to call it the H2H technique, human to human technique. So, Ben, let's go back to a time. Was there every time in your business while you were growing your business that you thought it wasn't going to work out? Because I know there's seasons in business, dude. And there's always ups and downs, right? So was there any time in your business where you were just like, dude, I'm actually stuck or this sucks? or, dude, I'm going to give up.

You know, I tell, I told the guys, I did a meeting last Thursday, right? And we did a whole company meeting. And I told the guys in 20, I remember vividly in 2018, my wife calls me. She was, she's like, hey, I'm going to the grocery store. Okay, sweet. She went to the grocery store, right? Well, when she gets there, she had her whole grocery, two kids in the cart, right? All the groceries in there.

She goes up to the front, swipes the card, declines. Oh, oh. I don't know if you've ever seen a lady in a grocery store putting back her groceries, but she called me and said the card didn't work, right? And I just remember like, you know, I'm working 100 hours plus a week, right? I'm like never around. And then now I'm working this much and now my card's declining, right? And I'm like, am I doing something wrong, right?

I just kind of look back and I'm just like, am I doing something wrong? And that's when it was a pivotal time for me, right? I said, you know what, we're going to kind of pivot the way our business was running, and I'm going to get a little more specialized. I got a little more specialized, and, you know, that was everything for me, right? I started really relying a lot more on my team instead of me trying to do everything. I was a really bad, big bottleneck in my business. To this day, right?

Like, when I get around, I kind of want to just, like, take care of everything, right? So I kind of just, I get myself out of it, right? And I handle the things that I'm really good at, and I let the team handle the things that they're good at. and we've just grown. But to this day, my wife won't go to a grocery store without cash. Because she never wants to experience that feeling ever again. You know,

I tell her, I'm like, now you have credit cards without limits, you know, like you don't have to worry about it. You know, so, no,

there's our change, babe. Yeah. And we're going back. Yeah. Yeah. No, but okay,

let's, let's talk about that, man, because even myself, dude, like, you know, running multiple companies

and having, different operators myself. I find it hard in the very humble beginnings. I'm a visionary guy. I'm a startup guy, right? Like, I like to take ideas from very smart people, like you guys. And I like to grow them, right? But then I find it hard sometimes, you know, to really trust that people are going to get the job done, right?

Because it's your baby, right? You built it, dude. Yeah. So how do you surpass that? I mean, we got a lot of people here, and they mainly listen to this podcast because it's self-help, dude. It has a lot to do with my intent. My intent's everything, right? So what would you tell

that are entrepreneurs right now that are stuck? They know they're the bottleneck. They know it. You guys know it, right? But you guys can't delegate or you guys won't delegate because you won't get past

the limited belief. So what recommendation would you tell somebody, dude? I would say you have two alternatives. You know, it's like continue going down the path you're going and you're going to end up burnt out. Yeah. You're going to end up, you know, in the same, like, I don't know if you've ever gone to the gym.

Most people quit going to the gym because they see, they don't see any results happen. Any progression, you don't see any progression. So if you keep continuing me in the bottleneck, you'll never see progression and you'll burn out, right? Or, you know, and the adverse is, is like, hey, if you do install somebody in there and they're the wrong person, right, well, you can fix that. But if they're the right person and it just grows exponentially, right? For me, I installed the right person, gave me way more of my time back, more time to go and grow other portions to be able to install somebody else there and grow even more. For me, it was everything. Like, remove me, the bottleneck, trust in somebody.

And you give somebody that kind of trust and you say, hey, like, this is everything to me, you know. Like, all I wear is my branded shirts. I tell everybody that wherever I go, you know, it's like, this is my name. You know, this is everything to me. Everything that I own, everything that I have ever built. this is me, you know. So now giving that to somebody else, you know, it's like it gives them a level of, hey, I need to get this done. Not only for me in my job, but for Ben, too, you know. So like, it was everything. And I just thought of it like if they mess up, right? And I continue going down

the same path is going to lead the exact same spot. So like, why not give it a shot, you know? That's all business is, right, taking risks. Like every entrepreneur in the world is a risk taker. That's why they- Absolutely. That's why they started. doing business in their first place. So it's like, why not take the risk with the chance that it's going to work? Yeah, yeah, because worst case scenario, right? You're just going to be back at the same spot where you started from. That makes sense, dude.

So what would you tell somebody that's looking to transition into the trades? In 2025 now, I heard a few things that, you know, the trades, they're growing. Quite a bit, right? So what would you give as far as advice somebody looking to get into HVAC, plumbing, electrical, looking to get started, and then eventually grow their own company. What I would say is, you know, what I hear from everybody that we hire and from just like, just talk around is everybody thinks that they need to be a plumber. They need to have some license or experience, you know, when all reality is I thought

the same thing 10 years ago. Like, I needed a license and I need to do this, right? Well, you do need licensing. But when you come into the business, the business will get you licensed, you know? The business will help you move you down the past. to becoming that person that you want to be. And it's not, hey, I have to go do it first and then get in. You know, it's like you just waste time.

Yeah. Get in. You start doing the work, right? You start, you get on with a company, a good company, right? Because there's a lot of deadbeat companies out there. You find a good company that fits your lifestyle, right? Fits your culture that you have eternal, right? And, I mean, something that's going to push you.

I tell a lot of guys, you might not like me, right? But you won't ever find somebody that's going to push you harder than I do. Right? And I promise you in five years, you're going to like that. Yeah. So the thing is, is if I could go back and I could do, you know, tell myself, like, I would just say, hey, don't worry about it. You know, just jump in. Just go.

Get into the trades, right? Because right now is the biggest change in wealth that trades have ever seen. Yeah. Baby boomers are getting out. Oh, yeah. All of those companies, they say 3% of them are going to sell. So 3% of the businesses that are currently functioning from baby boomers are going to sell the rest of those customers are going back into the market everybody needs plumbing

h-back and electrical so all those customers are going to go back and right now we have a steady decline in trades guys you know by 2030 they say it's going to be 10 million jobs shy wow so the the worth of guy in the trades especially someone who's good is exponentially growing every single day so get in start and learn as much as you possibly can right and if you get in with a good company and you get around good guys, right, they're going to naturally teach you, right? Because everybody that I'm, that is a part of my business and that wants it really bad, that's the only path, right? I tell them, it's like, hey, today you're sitting on that side of the table. Tomorrow you'll be sitting on this side of the table.

Yeah. Right. What you do in between that defines when it's going to happen. Wow. That's amazing, dude. Ben, what would you say are three massive needle movers that someone should, you should, implement in their daily habits to be successful like you. I'd say working out is a 100% must, right?

I agree. Like working out is huge. You know, I listen to a lot of like podcasts. Like, I think that mindset, right, besides working out, right, you fix that. But your mindset of how you approach things will move the needle more than anything. Right. And then I would say just, you know, just be grounded in what you. you're doing. A lot of people, you know, they want something, they want to be, you know,

Jeff Bezos or they want to be these billionaires, but they don't understand what it takes to get there. So it's like being grounded, right? You work out, you have a good mindset and being grounded and where you're at, right? It's like, and just move as fast as you possibly can. I think those are the three most important things for me in my life. Ben, and when you say move as fast as you can. Let's dive deep into that, dude. Because I always say success, love speed. And I know what you mean when you say

that. But for the viewers and for the listeners, what do you mean when you say that? Well, I think that, you know, everything, everybody that is successful, right, has really had like a, you know, in Spanish, they call it

Prisa, right? Like, they really move fast, right? It's like, they got some movement to them. And I see a lot of the guys that are successful in the trades, right? They get in and they're like, okay, I learn this. Now I'm moving here. I'm going to the next thing. I'm going to the next thing. You know, it's like they can never just be satisfied where they're at. It's implementing. Yeah. It's like the train's going up or going down, tell everybody all the time. It's like either you're going up or you're going down. There's no flatlining. There's no such thing as plateauing in life, right? So either you're moving forward

upwards or you're going down. So it's like when I say move fast, right, it's like how fast can you learn something and then implement it, right? Yeah. the speed to lead we talk about all the time is like how fast can that customer call in to we can get to them right we're going to close those customers the longer they sit around it's 50 50 right so it's like how fast can you learn something and then implement in your life and then learn something else again and not just be satisfied with what you learned and where you're at but hey i'm going here dude dude i love that man me me and you have so much in common dude i'm a big implementer i'm a big believer in success low speed man and that's the only way to move Especially in entrepreneurship, my friend. Right? Cool, brother. All right. So you're going to have 100,000 downloads on this episode, brother, when it comes out.

What do you have to say to the viewers and the listeners on what can help them level up from Ben? You know, I would say the biggest thing to help somebody level up from me would be get your health and check, right? If you're unhealthy, you're going to be unhappy. That's what I always say. If you're unhealthy, you're unhappy. right so get your health and check and just believe in you okay that's the biggest things like your perception is your reality so if you believe in you and you believe that you can do anything in this world you literally can and you know i really am a firm believer this country is the greatest country in the

planet and you can be whatever you want to be right i put on all my shirts you are who you are you are you are who you want to be by what you do today yeah okay if you want to be somebody different you want to be somebody bigger and better, you know, stronger, you better get out and do something about it. And guys, that's the level of Ben Jordan, $100 million entrepreneur, guys. Guys, and that's, there you have it. This is the level of podcast with Paul Alex. Guys, make sure to leave a five-star review on Spotify and Apple podcast or for our fresh new sponsors from Airwave Media.

Thank you guys for sponsoring us. And guys, thank you for getting us on top 10 on all categories. Very thankful, Melio, who produces this show. thankful as well. We've been here for the past. What? It's been like two years now, Emilio? Almost two years, guys. And you guys got us up there. So thank you. Helping a lot of people. We're going to be sharing this story with millions of people. We got about what, Millio, like four to five million downloads now on a monthly basis. They're going to be listening to this podcast, guys. So at the end of the day, guys, we wouldn't be here without you guys.

And make sure to check out this episode on YouTube as well. Make sure to check out Ben Jordan on Ben Jordan official on Instagram. And then where else can they also check you out, brother? You know, I'm on Facebook and we have a YouTube channel that we just barely opened up as well. It's Ben Jordan official. So everything is going to be under Ben Jordan official here. We're just, we're getting it all going. We're getting our school community up.

So it'll be up with here in the next month or so. So you'll see some stuff. You go on my Instagram. We'll be dropping some cool stuff. You know, it's going to be just a pathway for everybody in the trades to not only, see where we're going, but like how you can get there yourself. Absolutely. And there you guys have it. That's the little with Paul Alex. We'll catch you on the next one.