The Level Up Podcast w/ Paul Alex - From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions

Episode Date: November 16, 2024

In this episode of The Level Up Podcast w/ Paul Alex, we sit down with Jeremy Moser, a Division 1 tennis athlete turned social media mogul. Jeremy shares how he built one of the largest Instagram growth agencies, helping entrepreneurs and influencers scale their online presence and monetize their brands. Learn about his journey from themed Instagram pages to running a high-performing agency and his tips for breaking into the digital marketing space. If you're ready to elevate your online business, this episode is packed with actionable insights.Check Out Jeremy!https://www.instagram.com/jeremynickm/?hl=en“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. Hey guys, this is Paul Alex with the Level Up Podcast. I have another special guest. His name is Jeremy Moser. Jeremy Moser was a division one athlete. He went from college to actually building one of the biggest social media agencies that now helps people blow up on Instagram.

Yeah, you heard it right. Making millions online on Instagram. I didn't believe it until I tried it. And I brought the man with the plan here. Jeremy, how are you doing today? Good brother, thanks for having me. How'd you like the intro? It was awesome.

No, no, no. I gotta make the intros good because I have so much like respect for you, dude. Like, you know, we worked with each other for like the what? Like three and a half years now. And like, dude, you've done some amazing stuff to my Instagram. This is coming from somebody that doesn't like taking selfies and shit. And you just, dude, blown me up on Instagram.

So on this pod, guys, as you guys know, we talk about like the rags, the richest stories, like where you came from. So just give us a little bit of background on you, dude. Cool. So obviously I'm originally from Switzerland. That's the accent I give away. I grew up like very untypically, like, you know, middle class, like maybe even upper middle class,

but a very like blue collar like upbringing. In terms of my dad, he's like working 16 hours a day, having his own little rags to riches story. My mom's a children's psychologist. So from a young age, we're like, well, you got to earn everything you get, otherwise we'll take it away from you. you for me sports is very big growing up I you know never missed anything

But I had like always had to do well because it was like well I'm getting new boots if the old ones are still good to run in you know like that that whole like I guess normal Spiel yeah, but from a young age, but I was pretty much told like hey look we're gonna go get you good grades You have to be good in school. That's a foundation of everything and then we go get a degree and everything But unlucky for them. I've really fell in love with sports. At first, it was like football, which is soccer here. I played for one of the top clubs there, but then really shifted all my love into tennis. And from there, I was like, well, I want to be a tennis pro. And so kind of the whole life shifted. And as I did school and tennis, it kind of got a bit

tough. And so when I was 17, I had to take of really honest look and go, am I going to go pro? Yeah. And I was like, nah, not going to work. And at the time someone came and said, by the way, there's a, in the US, there's a thing called college tennis. Do you want athletics? I was like, that sounds interesting. And then we saw like, obviously the top schools, like the UGAs, the USCs. And I was like, oh, if I can do this, this is f***** sick. And at that point, I started to go through that recruiting process, ended up getting an offer in Fresno, I was like nice I'm going to California not knowing I was about to be placed in the middle of the hood. Yeah dude bulldogs right yeah I remember that man I had an ex that was from Fresno unfortunately and and I remember going the first time to

Fresno and you know what they say about Fresno in California dude it's the armpit of California so so you end up going to college there You were a division one tennis player. How was that dude? It's unbelievable I know in this online self self-improvement help everyone shit some college. I loved it I would I would give up everything right now to be a freshman again It was unbelievable Like I think the the nice thing about Fresno was everything was around the community, right? Like USC UCLA don't get that as much because it's like in big cities.

But everyone in there was like in the valley, Fresno State, Go Dogs. I love that. I love the fact of like being part of a team competing for like something bigger than yourself. Yeah. The education aspect was honestly really easy because we just have such a higher standard at home. But I really enjoyed it because like they just treated you a bit like above everyone else in terms like you skip a test They're like I just come make it up in private like even from like a

Socializing and lower like maybe even dating aspect like a lot of people are like, oh you're from Europe and you're an athlete Wow, that's amazing. You're like the elite exactly. So that was I loved it had a great time They're still have some some really good friends still very tight with my coach. So I loved it. No, dude, I have the most respect for anybody that goes to college, dude. I did two years and I was just like, this is not for me. And then I left, but my two sisters, dude, they became registered nurses, super studious. I think even one of them was just like,

hey, you know what, I don't like being a nurse. I'm going to be a nutritionist. Went back to school for like another two years. I was like, what's wrong with you? She's like, I don't do it for the money. Well, I think the interesting part about the college stuff is like, I get how like if I was in the US and had to pile on like 200 grand in debt,

I probably would feel the same way. Yeah. But because for me, like majority was paid and then like the part that I had to pay was like fairly feasible for like, you know, what do you pay in Switzerland? It was almost a no brainer. Yeah.

And so for half the old benefits, like if I wanted to play tennis, I would have spent more money because obviously coaching, the training, everything was free. Yeah. And so I really liked it because it kind of, launching into other stuff, it gave me time. I think if you're 17, 18, 19, trying to say what direction you're going with your life,

I would have gone the completely wrong one. But having time through college and even getting an MBA, that probably saved me to some degree. No, for sure, man. And the fact that you got to travel to the US, you got to experience a different culture. You met wifey here? Yes.

That's awesome, dude. You know, it's like I always say, life's already written for us. It's just we just got to go through the process. So all right, Division I athlete, you graduated college. What is the next move? So naturally, like my first two years was good at a great time, but I wasn't really making the lineup. So I was like, my transfer might not. I ended up saying, no, fuck it, I'm going to figure it out.

Right, like kind of the whole, I'm going to be better. What did your dad say? And my dad was like, fully supportive. He was like, yeah, I want you to see this through. I want you to win. Right, and then from there, I was like, I'ma figure it out. Played top three the following season. Fourth year, I was like, if I do well this year, I might go pro. But then that year, I was kind of like,

maybe not, and at the same time, it was like 2018, the whole online entrepreneurship thing started flaming up. And so by the time I was 2019, I graduated, I already had tried a few side hustles and all of that, and I was like, well, I'm not gonna go pro I don't have to it's too expensive. It's like a hundred grand a year to my dad would have to give up. It's Like going in a job is not what I want to do and I was like, well there's thing called graduate scheme

Where essentially you coach so I was able to coach tennis they pay for my education and I get to like teach and what I'll make some money on the sense It's like so I get to play and continue playing I get to get an MBA like Silicon Valley I think unbelievable like I'll do that because at the time I was like fuck Europe like I want to live in the US like I was like I love the US of a like I want to like live here and all that stuff dude that's badass I didn't even know you could do that so all, all right, you're saying the internet games started blowing up like around 2018-2019

What was your first perception on it, dude? Like were you like, oh dude, this is gold like what? How did you get into it? I think I started to look at it from perspective of At the time like my now wife, but she she had just like a stipend I had like my money that I had and I was like, it's not enough, I need to find some other ways. So I started looking online and then at the point these like theme pages, which funnily enough

is not what we do, they started popping up and they were giving like financial advice for like basically book summaries and like they were giving like side hustle tips. I started following that and I was like, ooh, this is interesting. Like I'd need to try some of this stuff out, right? And then I just started like, oh, this is completely new.

And because I feel like in Europe, this everyone still looks at it as like, this is a scam. But because for me, I was so like Americanized and I was so like, you know, I was like, I feel like even strongly about politics, even though I don't know if anything, it doesn't affect me. But it's like, I was like, oh, I actually need to, I wanna get this to try, like I can make this happen.

And so for me, I was like very positively minded because I think also the, it wasn't very widespread at the time. And so when you're topping up on a live training with some millionaires going to give you the secrets, you're like, oh, this is amazing. Until they drop the $2,000 price point on you and you're just like, that's more money than I have in my account right now. Dude, who was the first consultant or influencer online that you actually really honed in on and you were like, wow.

There were three people. There was one, I think it was Chavez. I think that you actually really like honed in on and you were like wow. There were three people there was one I think it was Chavez I think you actually I think that guy actually might have died from his. I remember Chavez yeah he did Ecom Chavez he did Ecom he was out of Vegas and uh yes I mean yeah it was some crazy stuff. Him the typical like Iman Ghazi was one of the first ones I really followed and then Sam Ovens. Those were really the first three that I've kind of... OGs huh? Yeah, the OGs. That's good, that's good. And for, and let's go back to like when you said theme pages, just because like a lot of the people that listen to this man, they're, they're like, they were like me before social media. So like, and guys, if you don't know my story, it's just like I jumped back on social

media like in 2020. And before that, I wasn't on social media for like 80 years. When I used to go on dates, girls used to be like, you're weird. Are you a killer? Like, like, why don't you have a like, Instagram? I'm like, because like, I'm old school, you know, but we're here now, right? I got like a following and stuff, which is pretty badass, you know, helps in business. But to go back to that, break down what a theme page is. That way, you know, the listeners and the viewers,

they're like, oh, okay, that makes sense. So essentially, theme pages are like micro-influencers. So essentially, you think of like Kylie Jenner, Kim Kardashian, like Cristiano Ronaldo. They're all like influencers with like a personality. Theme pages, they're like faceless. So for example, some page might call themselves entrepreneurship facts, right? They might call themselves entrepreneurship facts, right?

They might call themselves ad wealth, right? Whatever the username is, like make money with websites. And they don't show their face, but they just post like themed posts. So that could be a tweet, that could be like a graphic, that could be like an illusion, like whatever it is, like an animation. They just post face to stuff,

and it's usually sent around like one bigger or like smaller topics such as like finance, making money, right? It could be around like food, nutrition, and whatever it is. So I started to see a lot of those and it was really like at that time when the whole business and finance theme page needs really started to like kind of pop up

because Instagram as a platform was blowing up and really that segment of I guess making money online started to become a thing. Yeah, dude, because I remember like MySpace where I made it myself, but MySpace dude, there was none of this shit. There was nothing about like, hey, make money with like this course or like, you know, like you had this multimillionaires like pitching like their idea or like getting you into business.

It was fascinating, dude. You know, first book I read was Digital Millionaire by Dan Henry, completely changed my life. And then all the series of Russell Brunson's books, right? The foundation of digital marketing. So, all right, cool dude. So you found into theme pages, you started going into it. How long until from the time that you actually discovered theme pages to actually take an action? Honestly, I think I discovered it

in like a month and a half. I started to see the first people that post like, hey, you can make money for theme page. That was like 20, I think I discovered it in like off like a month and a half I started to see the first people that post like hey, you can make money for theme page. That was like 20 I think end of 2018 beginning of 2019. So I was like I'm doing this so I started a bunch of theme pages I failed miserably like eight of them, but my issue was I would always like jump around It's like oh, I think this name is bad. I'll need a new one new page Oh, I think I bought to go no wrong followers new page. I'd bounce around by 2019 summer I was like mmm kind of seeing some page that grew a little bit, went home

over summer, left my US phone in the US and couldn't log into the account anymore. So I lost that one. No way. That sucks, dude. And so when I came back, I was like, okay, cool. I want to give this Steam page thing another go, but I want to at the same time, I was like, a social media marketing agency. And that's really kind of when,

it didn't happen for another year or so, anything happened, but that was where I was kind of like, I'm gonna use this theme page thing or this social media marketing thing to make money so that by the time I graduate with my MBA, I don't need a job. Smart move, dude. A lot of people don't think like that.

They just, they wait until the very end when they graduate and then they're like, okay, let me go find a job. Well, I felt I felt that I naturally like my mom was very like, she still hates what I do. Like, she's like, you could you could work at Deloitte and make six thousand dollars a month. Like, you know, whereas my dad was an entrepreneur. So that's where I kind of got it from. But I was always like, OK, my worst case scenario is making one hundred fifty grand a year.

So like for me, it wasn't really like, hey, I'm a go buster. Like whatever it was like. My worst case scenario is like 150 grand a year. So like for me, it wasn't really like, hey, I'm a go buster. Like whatever it was like, my worst case scenario is like I get an MBA, I make 150 grand entry salary or more. Right. And so, and then in the worst case, I just fail and then take a lower salary. Facts. It makes it a lot easier, right? Cause there's not as much pressure. My dad was financially very stable and you know, did pretty well for himself. My mom is like one of the higher regarded like psychologists at home so like I didn't have that pressure of like my parents need me and like we're about to go broke type stuff so I was just like I was like I want to do well and help them

which obviously gave me more flexibility I guess. So your mom didn't didn't like or she didn't approve of what you what you were doing or what you're still doing. Hey man keep it real. And your dad's like, yeah, go my route, right? So here's the thing. When did it actually start blowing up for you, dude? Like when was that aha moment where you're like,

dude, I think we found something. I feel really bad when people ask if I was COVID. Not from a perspective, like I was happy it happened, but like really impacted my life positively. Cause at the time I was like trying to do something but I wasn't really doing anything. You weren't all in. I wasn't all in and I wasn't really seeing impact because I didn't really have the skill, right? I didn't, wasn't really just, I wasn't just that skilled. But then I was working, I was basically waking up at five from six to eight, I would do conditioning with the guys.

Eight to ten was admin work, ten to two on the court, 2 to 3 lunch, 3 to 5 practice, and then 5 to 8 like school. Right? So like I was pretty much like 24-7 on it. And like, it was just like I was in a not in a good position in life at that point. And so when COVID hit my parents panicked. They were like, we booked your flight home, you come back to us. And I was like, well, this is great, because now I actually can't make money.

And so I got a stipend to pay for like all my food, I get to live at home for free and I can't leave the house. So I can go all in this internet thing. So I bought a bunch of like courses and like, you know, at that point, there was more courses and more stuff out there. Yeah. And I think it was at that point when I started to do what's called Instagram shout outs for the theme pages and, you know, started to see a little bit of impact and through that actually bought ads from my now business partner of four

years, right? I was running the agency with me and it was an integral part of why we're able to do some cool stuff. And then by him sort of helping me I was able to actually take one of the theme pages to like 50,000 followers and made like my first thousand dollars. I was like, big boy over here, like a thousand dollars a month, you know? Dude, that's great. Most people are like a thousand dollars off of a digital product. Like it's some people can't process that It was a lot to me seemed like so much. Yeah, like we had the other week

We had a client that paid us a hundred thirty two thousand dollars for like a single month worth of work and me my business partner both say Pretty prefer when we had that like one K a month client side because it felt like a bigger deal at the time, right? Obviously not to disregard the fact it's fucking crazy, someone pays you that much, but... The journey. Yeah, it's the journey. And so at that point, I think probably later stages of 2020, like June, July, I was like,

hey, hold up. I like this marketing agency stuff. I've got like two, three course, but I haven't really done anything. But I see that all these guys that sell courses, they only do YouTube or Facebook ads. Whereas on Instagram, it feels more organic, right? It feels more interesting and people probably will buy. Like I definitely think what I've done with the theme page is I can replicate for like personal brands.

So at the time, solo, I just started like reaching out to people, you know, actually managed like, I was like, oh, I'm actually not bad. It's like marketing sales thing just to sell the service, close to deals and then made the classic mistake of like, I literally just copied someone else who was already doing it. Because I thought, oh, I'm just taking inspiration, right?

Pretty bad. Ended up losing those clients. And then, resigned someone, and at that point, I was buying ads from my business partner, and I was like, hey, I know you see run ads for these guys, and you seem to be doing really good. Like, can you help me and we'll split 50-50? And he's like, yeah, sure, why not?

And then through that, we both realized that it was kind of like the yin and yang, right? In terms of, he's really fucking good at copywriting, content creation, understanding what goes viral and all that stuff. And I was really good at talking to people, selling, marketing, and kind of making sense of that type of stuff. And so, it was probably October, and it was October, like pretty much over four years ago. We were like, Hey, let's actually run this as a legit business.

And he's like, he was making good money already with like his theme page. He was like, okay, cool. Well, if you find if we find two or three clients, let's run this up as a full time thing. Yeah. And that's exactly how it happened. Yep. That's awesome.

So Jeremy, let's go back to the initial clients, the initial clients, like, what would, like how would you get them as a client, dude? Because the people watching right now, they're probably like, dude, I wanna start a social media like agency. Like that sounds badass, but it's not as simple as it sounds. So walk us through the process, dude. Like what is it that you did?

What did you try? What was your approach? So at first I kept it super simple. I would literally just find a course and I would be like, I'll just take that exact script, right? And just like harass it. But that didn't work. And then I realized that like for me, it felt cringy, which I think is a bit more the European side coming through. And so what I did was like, well, I probably like, I compared a lot like sales to dating. And I was like, well, I was probably never the person

that would just go out and like spit a bunch of stuff. And then like you'd get back, but I would be good for like building relationships, right? Like that's that's kind of how I got together with my own wife. And so I was like, okay I'll do the same approach so I'd hit those people up not in terms of hey buy my shit. I'd be like, dude I love those posts. You should probably do this and this or like hey, have you ever thought about doing X? I think you can make so much more money and so it became more like a value-driven approach Yeah, you know we have one person that we have both in common Bastion slot He's one of our first ever clients.

I followed up with him and built that relationship for nine months, starting June 2020 until Jan 2021, I think, and that point we signed him. So it was one of those, like I built the relationship and I would just send 30 new messages every day and then follow up with 10. So I basically reached out to like 300 people and just try to build a relationship. Because the worst case, someone who's a millionaire thinks I'm cool and wants to chat to me. And so that really builds sort of everything else that kind of spiraled through. And then obviously sometimes we had the leverage of like, I had a small page,

my business partner has a page with over 2 million followers. And so we would be able to have some form of social proof like, hey, we've been able to get this done, right? Like the smallest proof of social proof, like, hey, we've done this that the client hadn't done. You should let us help you with X, because I think we can do Y. It was that paired with just being super transparent.

I wouldn't say, guaranteed or you don't pay. It was like, look, this is our hypothesis. We'll do our very best to do it for you, and I'm very confident we can do it. That was it. Make sure to check out my YouTube channel, official paulalex.com for more motivational episodes. Dude, I love how you break it down

because a lot of people, they will go ahead and what I've noticed, especially with these brand new entrepreneurs coming into the space nowadays, and this is not to talk shit guys, this is just, we're business owners. We know what it takes to go ahead and be resilient, to actually put in the work, do the boring work,

what a lot of people say nowadays. But with you dude, you said you were contacting hundreds of people in your pipeline, in your sales pipeline, and then you were sending 30 messages a day. I know people that quit after two people tell them no. So let's talk about that mindset, man. Did you have that mindset from being a Division 1 athlete? Where did you get that mindset, dude? It's the athlete's mindset. I think one, it comes from

my dad. He's not one of my best friends, but he's a really big inspiration to me because he's not very smart in terms of like, you know, bro's in 2024 and he's still like collecting all the bills manually. Like he's manually like sticking together all his like receipts to do accounting. Right. Dude, all parents do that. But essentially like I just saw him that he literally just got to where he is from like not having a high school degree, like working like dead end jobs to like, you know, building a sizable business of just basically working.

So he would basically just go out 4 a.m. wake up, start work at like 5, 6, work till like 8, come back, like eat dinner with my mom and I, go to sleep, repeat the next day. And he just did that for like 40 plus years. And so to me, I was like, okay, cool, I can do anything if I just put in the work. And at the time, I do have to say it made it easier

because I didn't have anything to do. So obviously we were stuck in our homes. COVID. It was great. I loved it. I was like sick. So obviously we were stuck in our homes. COVID. That's right. I loved it. I was sick. So essentially I get to work out actually like in a little house,

do a bunch of work and I don't feel any bullshit. This is awesome. Yeah. So that's a good point to bring up, dude. Now in a world where, I mean, everybody's free, dude, like COVID's not hit. Are you saying it is a lot harder now because people have distractions? What's your take? What would be some good advice to let's say somebody, let's think about Jeremy, just COVID just happened. Talk to that Jeremy and then just guide him, dude.

But like be like, all right, you need to sit down, you need to focus. Like what would be some words of encouragement? You got to have a north star. I think everything becomes easier when you have a north star that you can optimize towards. If I want to make 10 grand a month, right? But I'm just like, I just want to make 10 grand a month so I can go pop bottles and live, right? Like if that's the goal, or I can wear a bust down Rolex

and like basically flex on people. That's not really like a North Star, right? Obviously we speak a lot of this in your content. It was like the retiring parents angle. It was that type of stuff. For me, it was like that I want to achieve something and like prove my mom wrong or prove my dad, you know, right, that like I can do this thing.

And so I think for me that was really the north start, it kind of pushed me and I just realized like it was an either or, either I was gonna figure this thing out or I was gonna go in corporate. I also knew that in Switzerland I would have a harder time getting a job because they don't really accept US degrees and my wife, she's from England, I was like, well, that's gonna be really tough, right? So the why was really strong.

And that's really what it started for me with. And from there, it was just like, I think just being real with yourself. Understand that like, it's gonna suck, it's gonna take work, it's gonna not be easy. But by doing the things that you have to do on a day-to-day basis, right, and doing it well, and doing it as good as you can,

that's when you can max out that stuff. Our entire agency isn't built in like, I sit here and I guess I'm a bit of the face of the brand, but behind me there's three or four full-time copywriters that we have, there's my business partner that's doing 14 hour days still. There's an entire team behind it, so it's like understanding that it's not as easy as it looks

and that it's gonna take shit, but you've got to actually go and do the work at first. I think that's the biggest thing. Like understanding that there's this work involved and once you break it down, what the work is, you do it. If I knew that, hey, out of a thousand people, I can close one deal, I was like, cool. If I want to close a guy in one month, right?

Cause I knew for me, I was on the clock. My business partner, he was racking in like his a hundred grand a year with like his theme page. I didn't have shit going. So I was like, okay, for me to get that guy interested and hopefully like use his page, right, which really what it was, I was like, I need to fucking find clients. So I was like, okay, if I reach out to a thousand people, I'm gonna close one, that's just suck, then I probably should go work a job. Yeah.

Well, your partner, well, now your partner, he gave you the milestone. He said two to three, go find two to three and we'll make it happen. And that was your goal. So you had that direction. You had that vision. So the funny part was like, it wasn't like a, hey, get this done. Like we won't work together. Like obviously not.

But it was like, look, that's kind of what's needed, right? To make sense for him, to be quite frank. And then at the time I was like, okay, cool. And we actually like didn't see any success. We had so many sales calls where we were like at 12, 1 a.m. because we were like eight, nine hours ahead. We're like, yes, I think we closed that guy. And then he ended up not closing.

And then we had three people close within two days. I think it was three within two or like four within three days, something like that. And we both were just sitting there and we're like, oh shit. We both had this one day of panic where we're like, now we need to actually do it and not just talk about it, like it's kinda scary. You know, and then it was just like, well, in the worst case we fail

and we just refunded the money. What else could go wrong? Yeah. That was it. No, it's true, man. And I like that mindset because, you know, I've had business partners before, but I always tell people, dude, like with business partners,

it typically doesn't work unless you have one person who has specific skill and then you have either one person who has a network that you don't have. And that's what makes a great partnership, right? It's just like you have to be, you have to have a specialty essentially, right? It's like in a team, right? You have to be, You have to be special on one specific thing. Like me, I'm more of a visionary guy. But if you ask me like, hey Paul, what is your cost per lead right now?

I'd be like, shh, shh, I don't know, let me call my guy, right? That's just what it is. I hire smart people than me to go ahead and handle the numbers and all that jazz. I think that's what it comes down to, right? I think it's, I personally think that having a business, with a business partner is one of the best things ever.

I wouldn't have it any other way. To me, it's more like having good partners. To a degree, I always say we're kind of partners in terms of we'll handle that side of it and we approach it with such. And then in return, you get to focus on the sales side. I think it's having good people around you is a massive advantage. Dude, it's energy. It's energy, it's good people. It's, dude, I was just talking to one of my mentees earlier today, he probably heard me in my office, but I was just like, dude, I was so pumped for him

because he was just like, yeah, dude, you know, I'm invested with you guys because I wanna be around high performers, and oh, dude, you about to be extroverted. You know, he's like, I'm super introverted, bro. Like I used to, like, you don't understand. Like I want to go get a corporate job just to come out of my shell. I was like, oh dude, we're about to change the game

next week when you come. But to go back to that, man, let's talk about, okay, what is it right now that you offer clients? Cause I know you got a couple of things going on, dude. So what is it that you offer clients right now? Yeah, so right now we offer really one thing, which is like sort of like Instagram growth and monetization, which is like a personal brand, which are like the coaches, consultants, core sellers. And what we do is super simple. One, we kind of come in, right? And we essentially set up your branding blueprint, which is kind of like, what's your story? What are your

opinions? What are your beliefs? We set that up for you because that's a foundation. Without that, you just build a house on QuickSat. Right? And then from there, we are your opinions, what are your beliefs? We set that up for you, because that's a foundation. Without that, you just build a house on quicksand. And then from there, we essentially create content which are like reels, which are like storytelling, opinion-based, maybe some tactical stuff, threads, which are like those carousels. And then what we do from there is we look at which content piece performs best, which one doesn't.

And then from there, we turn that into what we call a shout-out, which means we pay those theme pages to essentially promote the best performing piece of content. Now, I don't really advise that 21 starting out to do that. We work with people that make at least like a hundred grand plus a month, preferably like 200, which is kind of where you were at when we started working together, right? We kind of took that as a North Star because at that point you can afford us.

We're pretty fucking expensive. Yeah. And you have enough money to where you're not gonna be like a leech in terms of like, I need to be a millionaire today or it's gonna suck. And so that's what we do primarily. And we really kind of take this whole, like this whole internet has this angle

of like a growth partner. And we really have that in terms of, we're trying to have a client go micromanage. It's like, we go out and we figure shit out. We're trying to just bring you a fuck ton of leads and then hammer you and your business on like, hey, convert those leads, right? So that's kind of how we make our money. We're like eight to 10 people at any given point

with the goal really like making money through rev shares. And on the second side, for people who don't qualify for the agency, we've now are building out a consulting division where it's more like, hey, we'll give you our proven content structure. I will show you how to build up your brand, how to create content and ultimately convert leads.

This is not really the case study where we've had a few four people that we've taken from zero to like a middle of month. Yeah. We haven't. That's not what you learned there, but it's kind of like how you can make an extra 50, maybe even 100 grand a month. Right. Right. If you already have a proven offer. So that's really a nutshell what we kind of do right now. Dude, and I love your guys' concept. I love your guys' agency. And the reason why is because I call it a boutique agency. It's very boutique because see,

one thing you guys have to understand with Jeremy and his agency, right? The reason why these guys are highly successful is because they go ahead and they really analyze your background. They analyze your background, they analyze your success, where you came from, and then it's like a movie.

I feel like you guys are the producers of Instagram. No, I'm serious, because I didn't have a following. I was using Facebook, and I was able to generate off of my first digital program, like about a quarter mill, using Facebook groups, online communities, and then when I came to Instagram, they just put everything on steroids for me, right? And I'm just, I'm a normal guy. I'm no one special guys. So imagine if you have like a remarkable story, you're a multimillionaire right

now, and you're already generating around $200,000 and you know, webinars or paid ads. I'm telling you, these are the guys you guys need to go ahead and work with because they'll blow you up Especially if you're looking to like go ahead and scale not only your following I like we used to just be so obsessed about the followers But like to me I'm just more like a numbers person where it's like I want to scale the shit out of companies Like I want to come in and be like hey, let's do this this and this and let's scale this shit up to like 8mm month 500 which I know are like crazy numbers, but to us that's kind of what we've accustomed ourselves to, right?

Like, you know this, obviously, we'll have some money that seems life-changing, we're just like, what the fuck are we doing? Yeah, no, no, absolutely, man. And dude, I'm surprised at this stage of the game right now. Well, I'm pretty sure it's coming. You guys are not trying to target like Coca-Cola or like those massive massive brands yet. We thought about it but I think it's at that point it becomes a lot more difficult because I think one getting in with them is a lot harder which means the acquisition cost and time horizon extends but at the same time I think working with those brands isn't this fun because there are regulations of what you can and can't say. I think it's harder to create a brand for Coca-Cola because the corporate brand is already so big. We like the people who aren't massive yet.

It's easier to me at least, if somebody's winning small, it's easier to make them win even bigger as opposed to take a massive winner and try to help them do something that they don't even wanna do. If we take, for example, let's say you go and take Andy Elliott and you're like, hey, Andy, we're actually gonna do this type of content.

It's probably not gonna work out as well as it did for you, for example, because it's like, there's going to be some resistance, right? So we like the niche guys who aren't like ultra massive yet who really want to make a name for themselves because it's easier to plug and play our process and to make sure that the client kind of uses the right process and like approach when it comes to branding. Build their story up, build the direction that they're going before they're like a massive name. Andy's getting up there right now. He's trying to go towards one of his mentors, Tony Robbins.

You know, he's trying to get to that level, which I can see it going, dude. It's gonna be massive, you know? I mean, when you look at the biggest person brands, right? Iman Ghazi, Alex Hermosy, Andy Elliot, all they base their person brand around is not the niche authority, it's the story. People buy from Iman and Esma Maykosh

because they love the story of the single mom. People give Hermosy percentage of their equity because they see that he's made it from like all the way to the top. People love Andy Elliot, for example, because they see like, wow, he's that guy. He's lived the life that I'm living through right now. Same with you, people love you because they're like,

oh Paul, he's relatable, he's like, true American, like you know, you have all those touch points. So by building your brand on the story effect, you're actually able to get people in. So now for example, Iman, he's able to talk about his sunglasses and people love it. Hormozzi talks about what cereals he eats for breakfast and people love it, right?

You're seeing some similar effects. And so that's really what our philosophy is. If somebody comes in and he's like, well, I'm the ultimate gardener and I have all the gardening supplements, like, it's hard to make that work. That's awesome, dude. I love that, I love that.

So, Jeremy, right now, for everybody that is trying to get into the online space, let's say they have a niche, let's say they have a good story, dude, what would you tell them, okay? What would be three tips to go ahead and grow their Instagram right now? First thing is posting every single day. The number one thing that I see is twofold.

If you don't post, you can't build momentum up for your account, which means if you post 30 times and you get 1000 views, you have 30,000 views. And if you then just get or if every piece gets 1% more views, you'll compound that thing really fast. At the same time, it's a skill level compounding. The more you post, the better you get. This is the first thing. The second thing is research. Just like with anything, the more research you do, the better cleric you have. You know, I kind of compare it as like, if somebody just gets you into a room and is just kind of like, hey, you're blindfolded,

just try to shoot the target, and you're just like rolling around shooting. That's hard, but when they're like, hey, the target's likely gonna be Miami downtown, like here's, and you sit there with a sniper rifle, it's easier to do it. So from a research perspective, it's like you wanna know exactly who's your ICP,

who are you trying to target, what is it that you like, your opinions, your views, you know, your kind of story, so that when you see pieces of money you're like, oh this is good, I can add a twist to that, I can replicate that, right, and so now you have a higher chance of success because you do the research. I think the third thing is just extending your time horizon. People think that they push a post five, seven times and go viral, as opposed to just playing it as a long run. Or people try to get 10,000 views and make $10,000, as opposed to making consistent money and making, one of our clients, he literally told us,

I'm not trying to make a million today, I'm trying to make a million a year, two years from now, and be making consistently. That's kind of the three things I would say. And that's smart, man, the long game. And we have these conversations all the time off camera, but we always talk about the long term effect, right? Like I'm here to do good business with good people for the long term effect. I'm not here for just a year or six months or whatever, dude.

Like a lot of people don't understand that. So when people are out there hard pitching people, like doing call to actions, I bought my shit, right? It's just like people get burnt out dude, especially now in 2024, dude. I mean, 2020 was like the, it was the gold rush. Yeah, it was insane, dude. So Jeremy, where can my audience go ahead and find you, dude? Ready to channels, Instagram at Jeremy Nick M or on Twitter, which I think is CherimonekMoser. Those are two platforms are most likely.

And then anything for anyone trying to start their own social media agency or looking to actually start their entrepreneurship journey in social media. I'd say if you're trying to become an entrepreneur, you wanna do two things. One, you really wanna research and kind of look at a different model.

There's dozens of models out there. They all work if you do. And so from my perspective, I look at it like find something that actually you enjoy. Like if somebody tells me in five years you'll be creating content, I like that. I'll be marketing in four years, five years. You need to have something you actually enjoy, not just do it because it can make money. The second thing is if you run a marketing agency, whatever business model you pick, go on YouTube and actually just consume. But from a perspective of like, don't just find someone you like, oh, that guy's rich, I learned from him, but find someone you like.

I think it was Hormoz who said, if you don't like their life, don't take their advice. And that is one of the best pieces of advice I've ever seen because I too fell into a trap of like listening to someone whose life I didn't want. You can be rich and miserable, or you can be also poor and happy, a bit harder to understand, but you just want to do something you actually enjoy. So for me it's like

find someone that you genuinely like from like their lifestyle, their philosophy, their life choices, and then from there you start listening to them. You know, you go through a course and then you get some first quick wins to see that one I'm doing the work. I'm actually showing up. I'm not just procrastinating and like you know mental masturbation watching videos and then when when you see impact, you buy into a course, you buy into a mentor and just execute what they tell you to do. Ah, dude, I love that. I love that.

And there you guys have it. Jeremy Moser killing the game right now in social media, specifically Instagram guys. So if you're a content creator, if you're an influencer, you've got a great story, you want to do a build up, you possibly want to work with Jeremy. Well, there you go. You got his contact information. Make sure to shoot him a follow. Make sure to go ahead and message him. Make sure that you tell him that you actually watched this episode and then that way he can give me some referrals.

So with that being said, guys, my name is Paul Alex. This is the level of podcast. Make sure to subscribe to our YouTube channel. We're blowing that up right now. Millio, how many subscribers? A little bit of a little bit over a thousand. We just really started going ham on it like two weeks ago. So I think that's pretty good. I think but we'll see. We'll see. Nah, it's going to, it's going to blow up.

Trust me. And then if you're listening on Spotify or Apple podcasts, make sure to go ahead and leave a review guys. We are top 10 business podcasts right now in the United States. Yes, that is right in the United States. So catch you on the next one. Let's level up. Thanks for listening up to the level of podcast.

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