The Level Up Podcast w/ Paul Alex - How A Former Police Officer Cracked The Code To Making Millions Shawn Greenes Story
Episode Date: January 11, 2026🎙️ In this episode of The Level Up Podcast w/ Paul Alex, we sit down with Shawn Greene (@official_shawn63) — a former police officer who turned his badge into a blueprint for financial freedom.... After years of living paycheck to paycheck in law enforcement, Shawn realized something had to change. What started as a simple desire for “more” transformed into a multi–seven-figure tax business that now serves thousands across the country. In this powerful conversation, Shawn breaks down how he overcame fear, analysis paralysis, and doubt to build an empire from scratch — and how you can follow the same path. 💡 In this episode, you’ll learn: The mindset shift that took Shawn from six-figure employee to seven-figure entrepreneur How to find opportunity even when your environment says “stay safe” The marketing strategy that helped him dominate the tax industry Why serving the community can also build generational wealth How to escape the 9-to-5 trap and design a life on your terms This isn’t just another success story — it’s proof that discipline, belief, and taking action can completely rewrite your future. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below:www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
You know, I had a great salary.
I was doing well for myself.
What was well during that time, brother?
I had a six-figure salary.
Okay.
That I thought was good.
Oh, it's decent.
A lot of people out there making six figures, man.
They live in life.
Right.
Yeah.
Had a nice house.
About two cars.
Yeah.
Once the bills were paid, I was like, dude, like, have much to live on.
I still never owned a business.
What was it that kept you stuck on analysis paralysis?
The fear.
The fear of never owned a business, and I didn't know anyone else had a business.
Waste in my head was just saying,
There's more to you.
There's more to you.
Call them up.
Like, hey, is that opportunity to that level?
He's like, yeah, I was waiting for you.
And then from that point on, it was just uphill from there.
Hey, guys, and welcome back to Lovellup podcast.
This is Paul Alex.
And today we have another great interview.
We have our guest, Sean Green.
Sean Green is a former police officer turned serial entrepreneur
that build multiple seven figures, guys.
And you guys are going to love this industry, okay?
Because it's coming up into 2026, tax businesses.
That's right.
Everybody likes to talk about taxes.
You guys know the reason why I moved to Puerto Rico because of taxes.
So we're going to go ahead and take a deep dive, not only into taxes,
but Sean's background as a police officer and also his transition and his journey
on how he was able to go ahead and build multiple seven figures here in the city of Philly.
Sean, welcome to the show, brother.
Thanks for having me.
Brother, it's been a long time coming, man.
It has been.
You know, we've been following each other for years on social media.
Yes.
Former police officers, serial entrepreneurs.
I see you're doing your thing over there, dude.
I mean, I'm proud of you, man.
So I'm glad that you're actually on the show,
and I'm super excited to hear about your background.
So for my audience that it's listening and watching right now, dude,
who are you, number one?
Okay.
And then number two, let's start off in your background with law enforcement.
Absolutely.
I'm sorry.
My background in law enforcement started when I was about 21 years old.
I was all excited to become a police officer, excited to serve my community, and take care of people.
I did well, flew through the Police Academy, won the Physical Fitness Award in the Police Academy.
Yep.
I was just that guy who wanted to do everything the right way.
So that went well.
I was in law enforcement for about only about three to four years.
Um, but I just always knew there was more.
I wanted them.
There was more to me.
Um, you know, I was a cop, but I was a little paycheck to paycheck.
Yeah.
Literally.
Um, and I was like, there's got to be another way.
You know, I had a college degree and I was a law enforcement officer.
But again, I just saw myself to do something more.
Mm.
Mm.
Um, my degree's in marketing, but I went into law enforcement.
Yeah.
Um, a lot of people asked me how do you correlate marketing to law enforcement, but that's what I did.
Then I went into, I didn't want to stay in law enforcement because I just didn't, I just felt like there was more to me.
Yeah.
I feel like I wanted to do more.
I wanted to have more.
And honestly, I like money.
Yeah.
And that's okay.
A lot of people like to paint, you know, money is this bad thing and this greed thing.
But, you know, correct me if I'm wrong, Sean, it comes down to our environment, right?
Correct.
Who, you know, our parents are.
We love our families and our parents and our loved ones.
and our friends and they want to keep us all nice and cozy, right?
Right.
But at the end of the day, staying safe is not going to make you rich.
Or it's not going to build that life by design, right?
Correct.
So obviously you saw more.
Yes.
In yourself than what law enforcement was providing for you.
And then what was the next move?
So you were in law enforcement for four years.
And then what year was this?
Around what year?
This year was around 2006, seven.
Okay, so 2006, 7, and that was around the time where the economy crashed.
Correct.
During the real estate.
Yes.
So it was really bad.
It was bad.
Oh, man.
Brother, I remember when that happened, man.
Luckily, during that time, I was still in corporate America.
It was right before I became a cop, a few years before.
So, yeah, so I remember.
So you went ahead and you transitioned.
What did you get into right after law enforcement?
Great question.
So right when I got out in law enforcement, I was still on that bridge, I became.
I went to the head of security in the casino.
Okay.
Down in Atlantic City.
Okay.
Did that for about a year.
And it was good.
But then again, I still wanted more.
So I took a job into sales.
Okay.
I worked at, I was selling door-to-door cable.
Yeah.
Knocking on doors and selling Katewell.
I became the number one sales rep in the company within three months.
Wow.
So I knew that I had some talent.
Yeah.
So that entered my career into cells
I did that for about three to four years
And then I went right into pharmaceutical cells
Where I was still well actually vision care
Where I started selling contact lenses to eye doctors
Wow
I did that for a few years
About five years
And then there was just still something just that bug
And me saying I just want something more
Yeah I had a great salary
We were doing I was doing well for myself
What is well during that time brother
I had a six-figure salary
that I thought was good
Oh, it's decent
A lot of people out there
Making six figures, man
They live in life
Right, yeah
Right
But I noticed
You know, I had a nice house
About two cars
Yeah, once the bills were paid
I was like, dude
I mean, have much to live on, you know
So that's that lit a fire in me
Where I wanted to do more
And I said, there's more into me
That voice in my head
I was just saying
There's more to you, there's more to you
So I started going to the international
No Franchise Expo every year with a buddy in mind that I used to work with.
I didn't know what I wanted to do.
I had saved up some capital on my 401K.
I didn't know what I wanted to do, but I say I want to do something.
How old were you during this time?
Early 30s.
Early 30s.
So early 30s, your mindset has shifted.
You entered into business.
You learned that sales is one of the most valuable skills.
And you just kept progressing.
Great.
So now you're thinking about switching over to full-time entrepreneurship.
Correct.
Did you have any friends during that time that were encouraging you to get into entrepreneurship?
So I had a buddy that I worked with.
He wanted to own a business at some point, but I didn't have any friends.
No one around me had owned any business.
So it was new to me.
It was a little bit foreign.
So I didn't have anyone.
Oh, wow.
So where do you think you got the mindset of I need to become more?
It's always been there.
There's always been something in me just says there's more to you.
Like there's just more.
You can do more.
You can become more.
there's more for you. It's just a voice in my head that just kept saying this is not all for you.
This is not it for you to just go to work every day, pay your bills, have $600 live off of for the next two weeks.
You understand what I'm saying? And I didn't like that. So I sought out for other opportunities.
Well, let me ask you, man. I mean, you know, I interview a lot of successful entrepreneurs, you being one of them now.
And, you know, there's two paths that I usually see. One path is, you know, they come from an environment where people,
People tell them, hey, we loved you.
You could do anything you want in this life, right?
And then there's the second path.
And that's the school of hard knocks, where people just learn just based off of grit,
discipline.
And they probably saw someone, like they probably had a mentor.
Yep.
You know, like I know before social media and all that jazz, for a lot of us, you know,
I had a lot of mentors in law enforcement.
I had a lot of mentors in sales.
I even considered my parents, they tried to mentor me, you know, throughout when I was a kid.
So did you have a mentor growing up?
didn't really have mentors, but my father pushed me.
Okay.
My father pushed me hard.
Yeah.
And sometimes he was so hard on me, I'd be like, this dude not like me.
Sorry?
It's a good or bad thing, right?
But my dad was like, your last name is green.
You were straight A's in his house.
Wow.
And you will be the best.
That's that.
I'm like, dude, I've never seen got an A in my life.
Yeah.
You know, because I live with my father.
Then I left my mother's house and then moved with my father because they split early.
And then he's just like, my father didn't really live by everything.
all the code he told me to live by.
Right.
But he pushed me to be the best.
And that just let a fire me to just, you know, I was self-disciplined.
I didn't need no one to tell me to do the right thing.
Yeah.
You know, I never smoked weed.
I never did anything that stuff like that.
I was just always on a straight path.
That's because my father always pushed me to be the best.
So I would give all the credit to him.
As far as a mentor, like business mentor when I got in, I didn't have any.
Okay.
Yeah.
All right.
What's your dad saying?
Ronald.
Charlotte.
He did a great job, man.
I love that.
I love that.
So, all right, good.
So you start going into all these expos with a really good friend of yours.
You guys start considering business.
And what happens next?
So what happens next?
I meet this guy.
He has a, have a great conversation with him.
He's actually one of the, I didn't know he was the owner of the business, but I would just met him, had a great conversation.
And I went home, I'm like, you know what, this is a nice guy.
I don't know who he is, but he's nice guy.
said, you know what, won't you come back for a meeting and just get a little more information
about this business? I was like, okay, you seem cool. I'll listen to what you have to say.
Right. About two weeks later, I came back. We had another meeting, but this time the meeting was
at this nice fancy hotel. And he was actually sitting on the podium speaking. And I was just
like, well, this was just a nice guy talking. I thought he just won the reps, but he's speaking.
And when I walked outside, before I came into building, it was just like all these supercars outside.
I'm like, what's really going on? You know? So it sparked my interest a little more.
more. After the meeting, you know, the interest meeting was nice, all the raw, right?
It sounds good. I still never owned a business, right? So I went home and I was like, eh, let me think
about it. I thought about it. I didn't really do anything with it for like a year, honestly.
What was it that kept you stuck on analysis paralysis that year? I guess the fear.
Well, the fear of the fear of never owned a business, not in no one who had a business. And the fear of
Does this really work?
Because I tried, like, network marketing in the past and just like, you know, I'm sure people have good stories and bad stories about network marketing.
Right.
I just never made really money with it.
So I was just like, you know.
So you had a bad taste in your mouth.
Correct.
Okay.
Correct.
Okay.
But I didn't know that there was something still in me.
And I remember that conversation.
The guy just seemed so genuine.
So I was like, you know, I called him up about a year, close to a year later.
I was like, hey, is that opportunity to the level?
He's like, yeah, I was waiting for you.
It's still available.
I went to operations training.
I was probably the guy who asked the most questions.
After Operation Training, they said,
you were going to probably be one of the most successful.
We've never had nobody come and asked these many questions,
and they're so in tuned.
Everything you asked was on point.
And then from that point on,
I opened one at my first store a few weeks after operations training.
And then after that, it was just uphill from there.
So the business concept.
Let's talk about the business concept.
that you had open after operation school, what exactly?
And I would break it down.
Okay.
Like you would break it down to a fifth grader.
Because typically like my listeners, they're typically beginners.
Okay.
That are looking for different opportunities.
Sure.
This is great.
Sure.
You know, this might be an opportunity that a lot of people actually go ahead and get into because of you.
Okay.
Um, and your story.
So what would you say on just, a simplified, uh, I guess, summary of what exactly your
business does?
What my business does is we do taxes.
and the low income.
Okay.
For the, for the, that's what we primary spouse.
I can do taxes for anyone, but our specialty, we open up stores in low income area.
Okay.
We're like the other, I don't really want to say a lot of names, but we're like the other,
the liberties, the Jackson Hughes, all those were like the big three, but we're a little
bit smaller.
You understand what I'm saying.
So that's what we are.
You're more niche down.
Correct.
Yeah.
So you're, you're hyper-focused on low income.
Why specifically low income?
We specifically, we specifically.
Focus on low income because low income is where we see we add more value.
And we add more value because we're not the most expensive in the town.
But we also do a lot for the community.
Yeah.
Yeah.
No, that's good, man.
So you're able to help back, get back to the community and provide that level of service that they need.
Now, you started that way year?
came into business in first year was 2019.
So in 2019, you opened your first franchise store.
Correct.
And then from there, when or how long did it take until you got your second, your third store?
Up and running.
I opened that store.
I had a store for two years.
Then I opened my, on the third year, I opened my second store.
Oh, well.
Then I had my second store for three years and then opened my third store.
I love that.
I love that.
So what would you say is,
The secret to your success now opening multiple franchises and now being able to scale that
business into a multimillion dollar business.
That's a lot.
Yeah.
Let's get into it, man.
The secret to success to be successful in this business is one.
You've got to follow instructions.
Got to follow the blueprint.
There's a blueprint laid out.
And then we can talk about that.
But just the biggest thing is being able to market your business to your customers.
Okay.
So some people have businesses that don't know who they're really marketing to.
I market specifically to the customers that I want to grasp to.
I'm not marketing to everyone.
Yeah, low income.
Correct.
Okay.
Correct.
If you have, if you make a certain amount of money, you can come to the store,
but I'm not really marketing to you.
I can service you, but you're not going to be my main market.
Yeah.
Yeah.
So how do you go ahead and go about marketing specifically to the low income?
I know before the podcast, we were talking about boosting ads.
Correct.
So on the digital side, you're one of the first.
wants to do it within your market. So let's talk a little bit about that. When you first started
with your first store, because right now that somebody's listening, hey, they might be a struggling
tax consultant. Right. Let's hear you like, all right. Tell me the sauce, right? So what would you
tell them? I mean, took you from like zero to the level of success that you're at now. Was it
simply word of mouth, referrals? Was it great marketing? What was it exactly? At first we started off
guerrilla marketing. We were big at that. We were literally out door to door. I had a
I hired a team who were canvassing, giving out flyers to the community,
had a strategic zip code that we were working at that.
We did that for a period of time.
And then I saw that that was okay, but not really getting the sales that I wanted.
Once I took it to social media,
and I would specialize ads for these zip codes.
I would specialize the zip codes for the communities that I wanted to come in.
It was probably three or four zip codes that I knew they were close to one of the stores.
and then when I boosted those ads
and added the
because customers didn't really want to come in
they didn't really want to come in
so I added the aspect of doing it virtually
so when customers were able to just send
electronically their information
through a secure portal
they let us do it virtually
and then the sales went crazy
wow yeah so once we added the virtual piece
that's when things went crazy
because I can service anyone in America
yeah yeah yeah and then
how many people are you currently servicing right now
we're at about 3,000 customers
right now.
3,000 customers.
Yeah.
Wow.
And are you currently helping other people build franchises like yours right now?
Now, I mean, you went from being the karate kid to Mr. Miyagi.
Right, right.
Taxes.
So now are you doing the exact same thing that your mentor showed you?
And that's my next goal.
I'm not doing it yet.
So that's why I'm here.
So the next goal is to have others build their business and build a little faster.
I know how to mentor where they can, all the negative things that I've been through.
Yeah.
They can avoid that.
It is a big, I can avoid the big learning curve that they would have or slow down that
learning curve, speed it up or whatever.
We can do that.
And yeah, those are things that the next step I want to do is I want to mentor.
I haven't started it yet, but that's something that I want to add.
Yes.
So what would you say?
culture in your your line of work with having employees and having to go ahead and manage other
people, how big is culture in your environment right now?
Culture.
Yeah.
Like, does it play a big factor when building a team?
I believe it does.
I believe the culture and how you treat your reps matter.
Yeah.
I believe the culture and how you run everything matters.
because if I want someone to do something for me or do something for the business,
I have to first show that I'm doing it and I can do it.
So I was able to build a good culture around my stores,
just always leading by example because there's nothing that I ask you to do that I won't do myself.
And there's nothing.
I know every aspect of the business.
I didn't win the top franchisee in the country for nothing.
I did it because I followed a blueprint.
You understand what I'm saying?
Yeah.
So those are some of the things that helped me to be successful.
And the culture is very, I take that very serious on how I treat people, how we run the stores.
We run it like a tight ship.
And following the blueprint, following the steps and staying on track, those are some things that has helped us become number one.
Man, how are you hiring people now, man?
I know, I know me and myself, you know, now being in a full-time entrepreneurship for close to a little bit over six years,
Now, that is still one of the hardest things I have issues with.
And I built three different businesses, man, but I still, it's just like, I don't know if it's just a trust thing.
Right.
You know, it's just, I've been burned a little bit before.
But how are you finding good people to work with you?
That's been a challenge.
That has been a challenge.
But a lot of the reps that I hire referrals.
There were referrals, but they were also, they came in this country.
Oh, really? Yeah. So what I do often is I'll send out ads on my Instagram and a lot of, because I have a couple pages. I have my store and have my personal. And then I'll boost ads on the purse on my store page. And a lot of customers that's already been customers, they want to work for their business because they like how we've treated them. Oh, wow. 50% of my employees have come from previous customers. There were previous customers. I love that concept. Yeah. I love giving back. I will hire someone who's coming. They see how we work.
I want to say first before I look out, but I want to keep it in the culture first.
I want to give opportunities to prior customers before I open up to everyone else.
And that's a smart concept because here's the thing.
They're able to talk from the experience.
Correct.
So now that they're going ahead and they're agreeing or providing the customer service to your new clients or your new prospects, they're able to talk from personal experience.
Absolutely.
And that's the biggest thing, right?
Sure.
You know, do you believe that you yourself, that people come back and do business with you year after year because you give that extra personal touch?
1,000%.
Yeah?
Thousand percent.
I could probably name every customer that walks in that building my first name.
I love that.
Everyone.
Because one thing I value is call the person by the first name.
Yeah.
They won't forget.
And say it right.
So most of my customers continue to come because they know I'm going to do it.
I'm going to do their taxes right.
And I'm going to put them in the best scenario for their tax return.
Yes.
So when you go ahead and you greet somebody and they're like, Sean, you know, that's the level of culture that you're showing your employees to go ahead and do at your business.
So where did you learn that from?
Is that from like just personal experience?
Is that from being in law enforcement?
like how did you learn how to be an actual leader instead of a manager?
Become a leader because it was just always internal.
I was in sports.
I was a four-time track champion.
I was in law enforcement.
I always knew how to lead.
And I always knew how to treat everyone with respect.
Respect goes a long way.
No matter, you know, everyone has good days.
Everyone has bad days.
But respect.
People will remember how you, you know, people forget names.
They forget a lot of stuff, but they never forget how you make them feel.
So respect goes.
a long way with me.
And just being a leader
or just something
that I've always had in me.
Just lead.
Yeah.
But not just lead
and try to tell people to do,
be able to lead by example.
And when you can lead by example,
people are going to trust you
because they know,
oh, he'll pull his sleeves up
and get dirty right with us.
Absolutely.
I have so many customers that
most of them want me to do their taxes.
Yeah.
But I've gotten so big,
I can't do everyone's taxes.
But we've trained our reps.
And I like to say reps,
I don't like to say employees.
We train our reps to the point
where they know what I know and they can do what I can do.
And we've been successful because our customers are confident in us
because they know that anyone who touches their return
is going to do a magnificent job.
Yeah.
And then you're back in it.
It's like a personal guarantee from Sean.
Absolutely.
Yeah.
I love that.
I love that.
So let's do sort of like a master class during this interview, okay?
Yeah, yeah, yeah.
What would you tell somebody that is, they're coming to you?
And they're like, Sean, you know, I know you're going to be speaking at a conference soon, man.
What would be the first couple of steps that I need to take as a brand new entrepreneur to launch my own tax business?
What would be some key needle movers that you would give someone, especially in the beginner level, advice to go ahead and get started with that?
Well, first, they would have to set their business structure up.
What's their business structured is they have their business structured.
Then we can talk about how I can put you in a tax space where you can start making some money.
My goal now is to take everything remote, make things a little bit easier.
So that's how I would start with those customers.
So when you say remote, you're referring to not having to lease an office space,
not having to rent an office base.
Correct.
And they're able to do it from their home.
Correct.
Make money from home.
That's huge.
Absolutely.
Because I know now in 2025, a lot of people are looking for different opportunities to go ahead and start a business at home, right?
Absolutely.
You know, people can't afford to get babysitters at one now, right?
It's expensive, man.
So they got to do double duty.
Absolutely.
So they can go ahead and start from home.
So is this like a special software or is it sort of like an academy or trade school they have to go to in order to get – do you have to get certified to do this?
Yeah, you got to get certified.
If you're going to do it with low income, you have to do it.
you have to get certified through the IRS.
That's a simple training.
Then you have to have something called a P10.
It's a preparer's tax ID number.
That's like, what, $25 to get that.
And then once you learn the software, which I can put a program together
where we can teach you the software,
you're pretty much up and running and ready to go.
Once you have the software, you have your P10.
If you just gain some customers, you start making money.
Oh, wow.
So how difficult from a level, I guess,
of one to 10 being the most difficult
would you say it is to go ahead and get certified for this?
To get certified, it's very simple.
You would just go online to the IRS via P10.
And like anyone can let it go online and do it if they want to do it right now.
They can do it.
There's no certification for that.
Anyone can get that.
But to do taxes, you would have to go through something called a due diligence training.
And that just shows like, hey, you can do this or you can't do this.
If someone comes in, if someone, that it comes into your store or if you want to do their return and you're live with them front, your face to face, is this their ID?
Is this their documentation?
Are these really their dependents?
Like those things you have to verify.
You have to verify.
Yeah, because there's a lot of scams and all that happens.
There's a ton.
Yeah.
Now, the training, the due diligence training.
Now, once you go through that, you're saying, hey, I understand that I'm not going to take this person's word for these are my dependents.
And these, you can't.
You have to verify, okay, what documentation did they provide you?
And it doesn't have to, I mean, did they bring the ID?
Did they have their other documentations?
Right.
To verify that they can, you know, properly claim that individual.
Okay.
Yeah.
Okay.
So they go ahead and they get certified.
They get the documents and now they're able to run the business from home.
Correct.
What would be, I guess, the first step that you would recommend somebody to start marketing their
business, especially being a remote tax business.
Social media. Social media. Social media is huge. We were going online to go social media.
And, you know, what I started to do is I boost ads, but it's not expensive. I mean, you can boost
ads and let's talk about that. Yeah. So when you say boost ads, break it down to the person
that doesn't know nothing about marketing, brother, because I know you got a degree of marketing.
Correct. So you're more advanced than us. So go ahead and break down. When you say boosting
ads, what do you mean? Okay. So I would go on, let's say, Instagram. Okay? Instagram.
I would type up whatever I was looking for. So I was like, hey, let's say, if you didn't work a
W-2 job, but you did have self-employed income and you can verify it and you have children,
but you didn't work a W-2 job, I can get you a tax return. So basically you would be talking to a lot
of home-based businesses.
Correct.
1099,
$19.
Independent contractors.
And this is something
that you would film
like almost like a selfie video
or would it be like a post?
Like what type of ad would you do this for?
Sometimes there'd just be a post
just written down.
A post?
You would just write it down.
Post and you'd be surprised.
People, something that can read in big bowl.
How simple?
Very simple.
Yeah.
And then I would just, when I go on the Instagram,
when I go to boost the ad,
I would just say these are the zip codes I want to market.
to. Okay.
And then I would boost that ad.
It would probably pay charge me back five bucks a day.
Yeah.
Something like that.
And the reach within 30 days is going to be, I don't know, 30,000.
Yeah.
Touches.
So if I get 10% of 30,000, yeah, it's 300.
Yeah.
So, I mean, that's a lot of sales.
300 sales, what net you, depending on what you're charging, 300 sales and a tax season.
Mm-hmm.
It's over 100,000.
Yeah.
Yeah.
Easy.
Hey guys, there you go.
You know, for all my current tax consultants, if you guys are looking away to go ahead
and boost your guys of sales to a multiple six to seven figure revenue within your tax season,
come and talk to Sean, you know?
You need to start an agency.
Absolutely.
It's already to allow tax firms a marketing, brother.
You know, charge your arm and a leg for it, too.
No, I love that.
So clarity.
So just writing simple.
Post that people can understand, they can see, how do you pick the zip codes?
Is it because do you do a little bit of research based on like the income ratio?
Yeah.
Great question.
Yeah.
So I pick the zip codes 100% on the income.
Okay.
So you can run, you can go to IRS and just see.
You can just either Google, what's the AGI?
AGI just stands for adjuster gross income in that zip code.
And once you see what they're making, if they're making 200,000 a zip code, they're probably going to CPA.
Right?
But if they're making $50,000 a little bit under, you could service that customer, right?
And then I would just market those ads specific to those zip codes because I know that's where my clientele is going to come from.
Smart.
Then they start calling.
And then we start taking those orders and getting those deals.
Love that.
And then once they submit the information, you yourself, you're giving them a call or are they jumping on a Zoom call?
How does that work?
We have a couple, we have a couple ways to do it now.
So if they want to jump on a call, we can jump on a call, like a Zoom call.
If they feel more comfortable seeing us, if they don't want to come to one of the stores, we can get on the phone.
We send all of our information through encrypted portals where no one, it literally can't get intercepted.
So that's how we keep everybody's documentation safe.
And, yeah, we can do it.
We can jump on a call if they're comfortable that way.
We can go back and forth through Zoom.
And, yeah, we can do that.
I love that.
So you broke down the system of how to go ahead and create an ad, which is super simplified
that anyone can go ahead and understand it.
Correct.
You specific down to a niche, which your niche is more low-income individuals, then you do
some research based on the zip code, based on the gross income of the zip code.
Then that's how you target your avatar, your actual ideal client.
And then you run the ads.
Let's say you run $5 a day.
you get, you know, 30,000 impressions or views, 10%, 300, then, yeah, you got, I mean, you're,
your cash loan.
So that's remarkable, man.
And usually when are your busy seasons for your business?
So the months of January, February, March, you can do this in 90 days.
Wow.
Yeah?
You can do it in 90 days.
I mean, April, you have some customers coming in, but a lot of the low income files have
already filed.
Right.
So that's where you can get primarily the most of your business in those first three months.
Right.
Wow, that's amazing.
And then for the rest of the year, are you guys going ahead and taking that off?
Or, I mean, what's the exact schedule that you guys follow as the tax business?
So the rest of the year, believe it or not, there's a lot of people who just don't file.
So we keep our phones open.
If someone wants to do taxes, we can do them all year.
Yeah.
We're not one of those tax pay places that shut down right out of the tax.
I see us again.
They're open all year long.
Yeah.
Yeah.
Any plans on expanding more actual in-person locations for yourself in the three that you have?
It's a great question.
It's a lot.
Yeah.
At this point, I think that I can help more people do it remotely.
Yeah.
I think more, at this point, I'm going to look to expand the business, yes, and scale more,
but we're going to do it more on a remote online basis.
Yeah.
That's the goal.
I mean, that makes, that makes a little.
a lot of sense.
You know, there's a lot of other entrepreneurs in different industries.
You know, like Alex Hermose, for example, right?
He, uh, when he was doing gyms, he would help launch gyms.
Right.
And he was going in person flying into different states to help gym owners launch the gym.
Okay.
But then a very similar concept as yours right now, the way you're thinking, man, is just like,
I think I can help people more digitally.
And that's what he did.
Yeah.
He's just like, you know what?
I think I can help more.
people launch digitally.
Absolutely.
So I think at scale, especially because you already have the blueprint, the process, you
have the social proof.
Oh, yeah, dude, it's going to be huge.
And that's going to be remarkable.
So, listen, Sean, I love everything, dude.
I love everything from, you know, your summary of law enforcement, how you transitioned.
And it's very real.
You know, a lot of people, you're not painting this picture of, you know, I was an overnight
success at the age of 21.
and now have a Lambo, right?
Definitely not.
You went through your trials and tribulations, man.
Absolutely.
So what would you tell somebody about leveling up their mindset in 2025, brother?
What does it take to level up yourself as a man but also an entrepreneur?
What would you say?
You've hit some great questions.
For one, surround yourself with positive people.
Positive people.
Don't be around people who,
are always complaining because that energy is contagious um also you know work on yourself um work on
yourself do some self-help or um self-help books um and uh ultimately at the end of the day um
you have to set yourself away from anything that's like negative any of that negativity you just
got to let that go the vices and all that um and believe in yourself work on them
Work on fitness.
I think fitness is huge because I think that if you're working on yourself that way, everything comes to you.
Yeah.
And surrounding yourself with people who are doing better than you.
Yeah.
It's going to help you out a lot.
And just work.
I like to say investing in yourself.
Whatever that means, invest in yourself.
If you, you know, if you guys around five people who aren't doing wealth in life, guess what?
You're going to be the sixth.
If you're around five people who are drinking every day, you're going to be the six.
If you're around five multimillionaires, guess what?
Sooner or later, you're going to be to six.
So that's my advice to anyone, just keep grinding.
Yeah.
I love that.
Did you ever have to go ahead and basically force yourself to level up to a different environment
because you realized that your environment was going to help you grow?
A thousand percent.
Yeah?
Yeah.
I had friends that always wanted to go out drinking.
That's all they want to do
Let's Friday night
Let's go party
Let's go with Sean
Because you know
Sean's going to fill that bill
And I got tired of it
I got around people who are just like
Dude this is what you do
Like you have so much potential
You know
And they actually
Made me feel bad
Like these dudes are doing so well
And you know
They saw I had potential
So I had to leave
All the other
You know all my other buddies
I mean we had some
Some stories that we can talk about
But that wasn't making us money
Around
Around what age
did you start realizing this?
29.
29.
Yeah.
It's a good age.
Yeah.
29.
I was like, yeah, dude, I can't do this every night.
Yeah.
We were going out four nights a week.
Yeah.
Yeah.
I couldn't do that.
But I got around people who were just doing better than me.
And I looked up to them and trusted them.
And that's how things started to shift.
I always had that self-discipline.
I always had the self-discipline.
I always worked out.
I mean, that was something I was going to do.
I always had that intact.
I just didn't find the right people.
to be around with that. I was never around people to do crazy things, but I just weren't around people who had shifted their mindset to the entrepreneur mindset.
You know, when I got around the owner of the tax business I'm currently in, things started to shift because I started to see things from a different perspective. I saw people online doing really well. I scrolled, saw you. Yeah.
Saw what positive things you were doing. You know, I looked up to that. And, you know, I wanted to be around people who were just taking things to an X level.
Right.
Being positive, helping others.
Yep.
Whether that's through mentoring or whether that's through just leading by example,
that's when things started shift.
Wow.
So your perspective now that you've been in entrepreneurship for how many years now?
I say full entrepreneur when I completely left corporate America, seven years.
So seven years, full-time entrepreneur.
What would you tell someone once they get into full-time entrepreneur?
full-time entrepreneurship, I actually built a business.
Would that person ever go back to working for someone else?
Once you get to a level of success, I don't think you ever could.
What is that?
Having your time back is more valuable.
Once you get your time back and you see that you can be compensated substantially
and have your time, you can't go back.
You couldn't pay me enough.
Yeah.
And what do you say to the people that say, well, I see entrepreneurs working
more than they would for someone else.
I see them working 50 hours, 60 hours, 100 hours.
What do you tell those people?
Well, that's me sometimes.
I tell those people that in the beginning, yeah,
you're going to be that guy working those hours.
I mean, there's no way around it.
Yeah.
Well, let me ask you a question.
Let me ask this question.
Would you rather be working all those hours
and making someone else rich?
Or working all those hours?
and making yourself rich.
That's right.
Yeah.
Pick your poison.
Yeah.
It's going to be hard regardless.
It's going to be hard.
Choose your heart.
Yeah.
Right?
So, yeah.
No, I love that, man.
I love that type of mindset.
So, all right.
Now, typically, I go ahead and at the very end of the interviews,
I go ahead and I ask you to go and look at the camera and just imagine that you have,
hundreds of thousands of people, which
what's going to happen
watching this? Right.
And they're going to be inspired and they're going to be like, man,
his story's so real.
I'm currently 29.
I still don't know what I want to do.
I'm trying to figure it out.
I have a friend telling me to do X, Y, and Z.
Should I do it?
Right.
So what words of encouragement
would you tell
this deep, Old Sean?
What would you tell Old Sean
when Old Sean was still hanging out?
Well, those people that were comfortable,
they weren't bad people, but they were comfortable, man.
They weren't leveling up.
So what would you tell Old Sean right now?
That is probably one of the top questions someone's asked me.
I would tell Old Sean that keep grinding.
You don't have to have it figured out.
All you have to do is start.
Once you start, that's when your legacy begins.
I don't have it figured out yet.
The legendary Paul doesn't have it figured out yet.
But once you start, that's when your legacy begins.
Stay grinding, stay focused, stay around people who was doing something positive.
That's what I tell my old self.
Just keep grinding and it's all going to pay off.
Don't listen to those negative people who are being negative.
Because the negative people, you'll never be criticized by someone's not doing,
you'll never be criticized by someone doing better than you, I would say.
If you're receiving criticism is because those people aren't where you're at.
and they're not doing what you're doing.
That's what I tell my old self.
So keep grind, keep grinding,
and keep pushing.
You'll get there.
And that's what we call The Level Up with Sean Green, guys.
Guys, leave us five-star review on Spotify, Apple Podcast,
and on YouTube.
We have a brand new YouTube channel called The Level Up with Paul Alex.
Make sure to go ahead and subscribe to that channel, guys.
We're currently top three in business on Apple Podcasts for the past 10 months, guys.
because of you, the listeners.
Now, guys, if you guys love this episode,
make sure to share with a friend that you care about
that wants to level up their knowledge,
not only in the tax business,
but also wants to go ahead and learn more from Sean.
And then, Sean, where can my followers and listeners
actually go ahead and reach out to you, brother?
Can reach out me to on Instagram.
My Instagram is official underscore Sean.
That's S-H-A-W-N-6-3.
Again, it's official.
underscore Sean S-H-A-W-N-6-3.
That's my IG.
And there you guys have it.
This is the level up with Paul Alex.
Sean Green.
We'll catch you guys on the next one.
Peace.
