The Level Up Podcast w/ Paul Alex - How Faith And Grit Took Brock Mcclelland From Homeless To Eight Figures

Episode Date: January 11, 2026

In this episode of The Level Up Podcast w/ Paul Alex, Brock McClelland (@thebrockmcclelland) shares the raw, unfiltered truth about overcoming addiction, surviving rock bottom, rebuilding his life through faith, and the mindset that took him from “nothing” to leading multiple successful companies. This is more than a story about entrepreneurship—it’s a story about grit, discipline, spiritual alignment, and the belief that your past does NOT dictate your future. Brock breaks down the sacrifices, the 100-hour workweeks, the moment he decided to change his life forever, and the powerful role his wife played in pulling him out of darkness. If you’re stuck, lacking direction, needing hope, or trying to achieve your first million… this episode will hit your heart and recharge your spirit. 💯 Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below:www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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I was on a phone call with a buddy of mine. He was like, go get your license, get a truck, hit the ground running. I was like, say no more. Walked upstairs to my wife, I was like, hold my protein shake. I'm starting a roofing company. I love that. All glory goes to God without him, we got nothing and we are nobody. On the story, when I was in that detox facility.

I made a covenant with him. Get me out of this. Give me one more chance. I'm fresh out of a rehab facility temporarily homeless, and then I meet my wife. I'm like, and then it took off. House, children, business. In 23, we did 8. $.3 million and in 24 we did 16.

Guys, and welcome back to Love Allop Podcasts. Paul Alex. Guys, thank you for making us top four in all categories right now. It's August 29th, 2025. And we have a phenomenal guest.

He goes by the name of Brock. He's actually part of one of my mastermind groups that I'm a part of called the Brotherhood by Andy Elliott. Great, great organization, guys. So he is another entrepreneur, serial entrepreneur that has a really interesting background. Brock, I'm going to allow you to tell your intro, brother, who you are, what you do, and how you got there, brother. Perfect. I appreciate that. Thank you. First and foremost,

all glory goes to God without him. We got nothing and we are nobody. Oh, yeah. So at the end of the day, who's Brock McClellan, right? It's a million dollar question as of lately. That's it. I'm a Christian. I'm a husband. I'm a father, and I'm a man of purpose. I lead a company, have multiple businesses right now. I own a contracting company in Pittsburgh, Pennsylvania. I'm in the process of starting and rolling out a secondary contracting company, and I am in the process of developing a coaching platform. I love it. So right now I'm just huge into personal development and self-growth. So when we met, brother, we met probably, what, two months ago at one of our brotherhood events. It's a mastermind, guys. We're big in self-education. We got introduced by a really good mutual friend.

Tommy Probuge. Tommy. Dude, shout out to Tommy. Tommy's a really good dude. Running it. Very, very outgoing.

He's a sales expert. He's actually going to be speaking at Swipe to Freedom Guys, which is my live events that I do quarterly every single year. But with Tommy, when he introduced me, he's like, dude,

you got to meet Brock. Brock is such a solid dude. Okay? Yeah. And I was like, all right, let's do it. So when we met,

man, he had told me something. He's just like, yeah, his business just hit like how many like how much in revenue did you guys do uh this year or last year so last year we did 16 mil 16 million and for a lot of people dude they can't even phantom that they're just like bro how do you get from like zero to to even my first million right yeah so how do you go from literally like were you born in entrepreneurship dude i was not no okay so talk about your

background a little bit like what were you doing before the success so I mean, do you want to go way back? We could go right before the success, bro. Like, where was your life at right before you started building what you're building now? So we started McClellan's in June of 2020. Prior to that, I was a union boilermaker that worked for a roofing company on and off during seasonal layoffs. So Buller maker work is seasonal. You work the spring.

You work the fall. You're off in the summer. You're off in the winter. So I always needed something else to do. So a buddy of mine had to own a roofing company. so I would work for his roofing company, which is where I learned that trade. Now, this is where it gets interesting. As I was working for that roofing company, I was a laborer,

sort of considered a laborer slash driver. At one point, I sort of advanced myself to a project manager. I want to say total time worked for a roofing company 18 to 24 months prior to my business. Yeah. So pandemic hits. I'm boiler making, my daughter's born, My daughter's born in December of 2019.

COVID touches Pennsylvania, March of 20. I'm on an outage. I'm a foreman. Super unsanitary. We didn't even have burning water to clean our hands and so forth. So I ended up deciding to drag up, which is I laid myself off from the project. I reached out to my local hall. And you did that, Brock, because of the conditions, the working conditions.

Correct. Okay. So you chose that. Yes. It was for the safety of my daughter and my daughter. family at the time because I know clue what's going on yeah right there's this wow disease running rampant apparently killing people everybody we're working with everybody's in fear dude yes and it's 20 yes okay it's 20 20 okay march of 20 20 how old are you then I am so what am

am I right now 36 and it's 25 I'm 31 yeah so you're 31 um how many kids did you have at the time zero one one so you had one kid four months old four months old and there's this disease going on, as everybody knows COVID. It changed a lot of people's lives, dude. It did. Dramatically. Yes, big time. What did you think about it during that time?

Were you like in fear or were you like, dude, I'm a man, I'm going to go handle it? So at first I was concerned just because of my daughter and how young she was and what they were talking about with the elderly and the children and so forth. But then as it progressed on, I was just like, what is it going on? Yeah. What are we doing? Like, is this real? Yeah. So by June, July, right, of 20, I have no mask on.

We're up and running business like full steam ahead. I ended up getting clipped with COVID four different times. Wow. Yes. Wow. Did you ever get a vaccine? No. No?

No. Okay. You're not experimenting on me. I love that, man. You know, I'm good on that. I'm not a lie, dude. Like with me, I was against it. Yeah.

But I had to take one shot because I had booked this amazing trip for me and my parents at the time. Okay. And we went to Greece and shit. Yeah. for us to go to the cruise, dude, you have to be vaccinated. So they got me with one shot, bro. Yes. Right? But no, I'm absolutely, I agree with you, bro. I was just like, what the hell? Well, they inject the inside of me, bro. Yes. And they still don't know. And they still don't know. And they actually said it affected a lot of people's lives a negative way. Correct. Right.

Heart, heart palpitations, heart attacks, killing people that it should have been killing. Think about how long it actually takes to design and create a vaccine. Yeah. They did this within 12 months. It was just a huge money grab, call it what it was. It was some of the largest transfers in the history of the world with wealth. Yeah. During COVID. No, absolutely. The vaccine was behind it. What was super unfortunate about it was the people that took it and they bought into it and then they wound up getting COVID. And then they went out and got a booster and still got COVID and then got a booster and still got COVID. They're just making them sicker and sicker. Exactly. They're actually weakening them from within. Yeah. So we just had decided at the time. I was like, yeah, no.

Not going to be your guinea pig. So you learned this trade in roofing. Yes. Okay. And you do that fairly fast. Yes. Okay. What was it in your mind in 2020 that where you're like, dude, I got to double down and I got to learn this trade?

Was it because the fear of the economy or what was it? The fear of failure, right? Yeah. So my ego was into play. When I made that decision that I was going to start a business. Yeah. And it literally took place in my garage of. my house. I was on a phone call with a buddy of mine who like promised to sub me all of this work

because he was working for a property management company. He was like, we're going to spend $10 million in the next five years. We'll push you all the exterior work. I was like, it's a layup. You're like, dude, I made. I was like, got it. Yeah. So he was like, just go get your license, get a truck and just hit the ground running. I was like, say no more. I walked upstairs to my wife. I was like, hold my protein shake. I'm starting a roofing company. I love that. Hold my Pro T-Shick. I'm sorry to roofing company. She still cracks jokes about it today because in that moment she believed in me. Right. That's why she married. And that's what you need, dude. You need somebody to believe in you. Yes. Is that the reason why you married your wife? Because she supports you,

dude? Yes. 100%. How long have you guys been together? See, we got married in 2019. So we'll celebrate six years this year. Congratulations, my man. Thank you. I appreciate that. Honestly, without her, I don't know if I would be where I'm at today in life or who I have become. She truly gave me that boost. So keep in mind, right, on the story, I'm fresh out of a rehab facility in March of 2018. So in 2018, you came out of rehab for what? A full-blown drug addiction. Yeah, and that's fine, man.

I mean, everybody got their background, dude. For sure. Mine was, my drug of choice was opiates. Yep. So I was a dope sniffer, but I didn't stray from anything. Yeah. Cocaine, crack cocaine, marijuana, alcohol, and what it was. And that's because of the childhood that I was subjected to.

I'm a statistic that became a product of my environment and then changed the statistic to become a success story. Yeah. And I started using drugs and alcohol at 12 years old. I got high from 12 to 29. Wow. which was by the time I got clean at 29, that was over half of my life. Yeah.

So I'm fresh out of a rehab facility in March of 2018, temporarily homeless in April of 2018. And then I meet my wife in May. What do you guys meet? How do you guys meet? In a gym. So we met two years before. Okay. Somebody introduced us and we had a conversation or two, right?

But she could tell at that time that I was on that bullshit. it and pretty much told me to kick rocks. Because she wasn't built that way. Correct. Good, honest, solid girl, dual family, parented household, the whole nine yards. So I go put myself together. Years later, she recircles.

We start talking, hanging out again. And I was out of my league, right? I'm fresh out of a rehab facility, right? I'm in debt. I'm temporarily homeless. Like I just put a roof over my head, and I got this beautiful woman that's showing interest.

in me. I'm like, God's trying to take care of you, my man. All right, hold, I'm listening. Hold on listening because I made a covenant with him when I was in that detox facility out in Jersey, right? Just get me out of this. I went from praying to wanting to die to give me one more chance. Give me one more chance because I've seen his grace and mercy work in my life before. Yeah. With previous extents of trying to get clean. Yeah. So he placed her in my life. And she made me want to become a better version of myself. And then our relationship, like, it took off. Boom, boom, boom, boom. House, children, business, et cetera. It just flowed. Yes, naturally. And that's how it's supposed to be, man. I think for a lot of people nowadays, especially, you know,

you hear a lot of the younger generation. They're like, oh, I can't find a good man. I can't find a good woman. Well, I mean, it just doesn't flow. When it doesn't flow with the person, I mean, you need communication. Yeah. You need to be able to believe in each other. You have to have this believe there has to be something that attracts to you more than just looks bro yeah because when you guys are older guess what the looks ain't gonna be there they're gonna fade they're gonna fade yeah right and it's the same thing with me and my wife man the reason why me and my wife got married and you know i waited almost 35 years to marry that one woman because i always told myself man i'm only getting married one time yeah you know yeah one and done so when i told her i was like you you're the one right it's because i

consider her my best friend dude i consider i could talk to her about anything right and she's not gonna put me now she's actually going to encourage me yeah and i think for you man a lot of people don't don't realize what we hear what we see who we're around can greatly affect your life bro so i think the fact that you're your wife it was god's sent that that god allowed you to you know have that opportunities with her and she was the one that instilled that belief inside of you and that's what you needed dude you need to you need a hope 100% yeah and she beautiful yes she had faith in me and that hope for me and you're right your circle does matter. It does.

Because if you're hanging around losers, you're going to live a loser. You're going to be a loser. Period. Flat out, bro. Birds of a feather flock together. A hundred percent. Hang out with five millionaires, you're going to be the six. You hang out with five losers.

You're going to be the six. Yeah. So between her believing in me and her being strong-willed the way she was and then her family, right? Phenomenal, complete opposite of my upbringing, which then gave me an example of how you're supposed to do this. How you wanted your future family. Yes.

Yes. And then what her father did for their family, created generational wealth, very successful entrepreneur, lives its best life, just like my mother. My in-laws are phenomenal. Yeah. Phenomenal. And they set the picture for you guys. They did.

Yes. 100%. So you already had an idea almost like a roadmap. Yes. Of where you wanted to be with your wife and your future kids. Yes. When I started, so when the business started, I was like, the goal at the time was like, well, what are you doing? I was like, I'm going to create generational wealth.

Yeah. They were like, what? I was like, well, my father-in-law did it so I can do it. Yeah. Hard work, determination, dedication, and consistency. Possibly. Like it could be done, right? If I, all this negative energy and I was so good at this negative lifestyle, well, let me just take that same energy and focus it somewhere else.

Yeah. And so we hit the ground running. I went and bought a truck, a used truck. I got a vista print. magnet from Vista print, bought a ladder rack from Harbor Freight, boom, started rock and rolling. Rock and rolling with what you have. The irony in it is, the kid that had promised all of that exterior work to me did not push me any work.

Of course. Yes. Big talker. Yes. One-up and it was just the weird dynamics and I think his hands were more tied with that company than he imagined. Yeah. So this is June.

He pushes me a job in September like a restaurant. residential retail job, but by this point, I put myself in a corner that I had to create success, right? I walked away from my union job, which I knew that I could go back to, but I didn't even view that as a plan B. I was just like I'm done there. I am going into a new season. This is what I'm going to focus on. So two of my buddies from the union actually were my first two jobs. I replaced their roofs, and I got on Thumbtack, which is a lead gen system. And I got in front people and started selling jobs, started building reviews, started paying more attention to my competitors, the other roofers that I was competing against. You were doing your market research

basically. And where they were falling short at. Yep. And I was like, I got them. Looking for the pain points. Yes. Within the first six months, so we ran June to December, I knew going into 21 what needed to be done and how I was going to surpass everybody. So by January of 2021, correct? Yes. Yeah, January 2020 is essentially when you started, you started doing your market research. At that time, did you know you were doing market research? Did you know that you were actually analyzing the thing? Or were you just like, that was just your instinct, dude. You're like, I got to figure it out.

My natural instinct. I love that. I was so in tune with the Holy Spirit. He guided me. Yeah, dude. And like if you're a non-believer, right, this is going to be hard for you to understand. And that's fine. And that's okay.

Right. But this thing is real. Yeah. This works. Right. He guided me from start to where I'm at today, decisions to be made, forms of marketing and advertising systems, personnel hires. Like, I truly have a sixth sense, right?

So Andy cuts up about, like, being able to see around the corner. I can see around the corner. Yeah. And like, it's very evident within my company to, like, my leadership team, like, they make fun of it. Like, I just got up. us downed and locked in. So the first one, two, three years, I was just moving in the spirit with billboards going on the TV, the radio, sponsoring this youth organization, that youth

organization, playing with the veterans, giving back into the community, tying us back in. But what was most important was where the competitors were falling short. Yeah, yeah. And I educated myself on that. So at that given time, where was your, where was your competitors falling short that you were able to capitalize in. So this is 2000, call it 2020, right? In 2020 and 22. Majority of the companies were still roofing like it was 1990 or 2000 or 2000, 2010. So much had changed on product and what the manufacturer specification was.

And the biggest change was ventilation. Wow. And all of these companies were comfortable, like, the major players, they were comfortable being top three, top five, top seven, top ten roofers, right? And then here comes little old hungry Brock. Got a chip on my shoulder, a bottomless pit. I'm determined to create and build something, right? Because now it's like I need to create and build this.

I found their weaknesses and I exploited it. And because of that, it catapulted us. and it was really the ventilation in the walking of roofs. I would go to a customer's house. So this is we'll call it 2021. I'm up to speed at this point with ventilation. It's me bidding against four other contractors. A homeowner is then telling me I'm the only one that went on their roof,

went in their attic, and had this ventilation conversation with it. And at first it was difficult because I was the outcast. They thought that I was misleading. them and trying to sell them like I was on a gimmick of some sort. Yeah like you were selling them a fugazi or something like that. Yes. They're like well why didn't anyone else say that and then without speaking poorly on them right because I don't want to talk smack on my competitors. I was like it's not my job to belittle them but I'll gladly discredit them when and where I can and this is why and

how I can do that. So luckily the internet was talks about everything that I was talking about. I had manufacture paperwork and specifications to walk them through. Dude, you came prepared. It was it. It was it. I saw an opportunity and I just capitalized on it. And what's super unfortunate, it's 2025. It's still that way.

Yeah. It's still that way. Like guys got so accustomed these owners because they took their hands off of their company, their project managers, don't know how to install a roof. They're subcontractors. They're not thinkers, dude. No. You're a visionary, but you're still in the day-to-day.

And that's why you have the competitive edge. over them. Yes. Yes. My name's on it. Right. And their name is on some of it. But then a lot of them, they had sold the private equity. There's been 11 companies in my market that have sold a private equity within the last 18 months. They're comfortable. Like their feeder kicked up. They got paid. They took chips off the table. Yeah. Most of them are in employment agreements and have a second sell on the back end, but they don't care. They didn't care when it was fully theirs. They definitely don't care now because three quarters of it, if not all of it, isn't theirs. Yeah. They're just an employee at this point.

So they just made it easy. They made it easy. Right. In 2020, when I reprogrammed my mindset, right, I had to do a mindset shift. And it was just to outwork everybody. Eric Thomas is E.T. Yep. Hip-hop preacher.

Listen, that guy, I'm talking in the shower in the morning, in the shower at night. And this was like before Andy's rise in that moment. in the shower, morning, night, in the car. Like, it doesn't matter. I will be the hardest worker in the room. You can have dual parents. You can have more money. You can be taller, bigger, faster, smarter.

I will outwork you. I will wake up before you. I will go to bed after you. And I just programmed my mindset to where I was now working 100 plus hour weeks. There would be times because my daughter was on a sleep regimen. I would go two, three, and four days without seeing my wife and daughter. Wow. Because I'm out of the house before they wake up, and by the time I get home, they're asleep.

Right. I'm leaving the house and it's dark, and I'm coming home and it's a dark. Sacrifice. Yes. And I did that early on, and I had to have that conversation with my wife because she was like, hey, what are you doing right now? Like, this is a lot. Like, are you okay? And I was like, I'm fine. I'm built for this. You're like, I'm locking in. Yes. I was like, I'm, I had to have this conversation with it.

It makes me emotional. I mean to say this. I was like, I need you to trust me. Yeah. I have a plan and a vision and I'm going to bring this home for us. So 2020, 2020, 2021 happens. 2021, the momentum starts creating. You start getting customers.

You start doing your local marketing correctly. And then what is the first big milestone? When do you start hitting that seven figure mark within the business? So we grow seven figures. years in 21. And we just kept going. And then in 24, we had eight figures this year. We're ahead of that. We've set some records with projects in the residential retail roofing side of it. This year alone, we got a 1600 square product, which is like 30 some buildings. I mean, it's a lot of roof. Now you're growing, dude. So you're hiring more than ever now.

Yes. We're pushing 40 employees right now. I have a C.O. I have an exterior operations manager, an interior ops manager, a repair ops manager, a sales manager, an accounting manager. How do you learn all this stuff, dude? Trial and error. Right. Educating myself, self-development, growth. So let's talk about that. Let's pivot a little bit because now, you know, you went in there, dude, and you were like, dude, I was in rehab. I had an addiction. I met the love of my life. The love of my life was that light at the end of the tunnel, you know? And, dude, you created such a phenomenal nest stake now for yourself, eight figures going eight figures this year as well.

But for people that are watching, it's almost like they can't fathom that, dude. Like, it sounds too fake, dude. Everybody has that story, right? And I'm like, nah, dude, it's just like you got to understand how you frame it. Just like we were talking about before the podcast, man. I mean, look at the level of dedication that you were doing for a few years now, not being able to see your child and your wife because you're leaving when it's dark. Yeah.

And you're coming home when it's dark, right? You're doing those sacrifices, but you're also communicating that way your wife, which is very important. So at this stage of the game, self-education is key. You and I know that for a fact, right? That's how we met, dude. Exactly. We invested in self-education. We invested in a brotherhood where essentially it connects the 1% of the 1%ers,

and it's not cheap. It's that cheap to be in that room, right? Not at all. It's a six figure investment, guys. Believe it or not. You know, a lot of people that are like, dude, you know, $5,000 is a lot of investing in a course. I was like, just imagine $100,000, right? It's a lot of money.

So did you have anybody? Did you have a mentor like back in 2020 or 2021 that told you like, hey, Brock, you've got to start investing into masterminds. You got to start investing into courses. You got to start investing into higher education. No. No. No. So how did you do your research in order to start knowing where to invest it?

The Lord had put it on me when the time was, when the time was ready. So I got myself to where, I got us to where I could get us. Yeah. And then realize that, okay, I am now at the top of the hierarchy. Yeah. And not like within the structure of my company, just mentally. Yeah. Because of the size of the business that has been built, right?

Massive. Yeah. And a lot was changing very quickly. We had a ton of growth last year. We went from, in 23, we did $8.3 million, and then in 24 we did, and in 24 we did 16. That's a big jump in one year. Dude, yeah, that's double, bro. Luckily at the time, the Lord had put it on me, though, now's the time to have a business coach.

Yeah. So my church holds a whole day, it's called a Revival Today executives. And they brought a guy in from Texas, Adam Lamb, phenomenal. Yeah. He's part of the brotherhood too, you know, Adam. Eight built and sold. Very smart guy. Yes.

I met him on a plane. I was actually first class. He was sitting there. I sat next to him. I was like, hey, are you going to Arizona? I'm going to Andy's thing. I was like, really? Me too.

Yes. Yeah. It's divine intervention in its finest. And he's similar to myself, right? Drugs, alcohol, bartender, self-educated, turns life around, gave it to the Lord. Super, super smart. So he helped navigate me through a lot of 24. I'm into my second year with him as him as him as one of my coaches. Yes. That's how I wound up with Elliot and meeting Andy and Evan and so forth.

Yeah. So I knew with how the business was growing, like, okay, I need some assistance now. Absolutely. I need assistance. And it wasn't even so much for the business guidance as much as it was for my own personal guidance. Yeah. Because the pressure was getting more. There was more pressure coming down the pipe at this point. Was there a moment in 2024 where, you know, you guys grew to 18 million and you guys are like, holy shit, this is growing pretty fast, right?

You're just pushing it because that's what you don't want to do, dude. You're just like pushing to the limit, right? Which is awesome. I love it. Right? Drone and rush, bro. But there comes a time where there's a day and everybody experiences this where you're just sitting back and you're like, I don't know what I'm doing yet on everything.

Yeah. Yeah. So, I mean, I've said that to myself many times. I was like, you know what? I got us this far, but I think I need help now. Yes. So let me ask you, when you get to that moment, what do you say to yourself, dude? Like, do you say it could always be worse?

Do you say, damn, I'm in over my head? Do you go back and reflect to those days where you were probably back in real, you? rehab. For me, it was back when I was in deep depression, dude. Talk us through that, dude. What do you say to yourself during those days? I've had the conversation varies sometimes, depending on what we're looking at, right? If it's like the business, something like family-oriented, full transparency, this happened today. Yeah, right? This morning. I'm in Miami, Florida right? Flew in last night. That's right. By myself, I'm sitting in some high rise. It's 10 o'clock in the morning. I'm like, what's going on here? What are you doing? Yeah. I knew I had a podcast today,

right? Some changing rooms, personnel, scenarios and so forth. And then when I leave here, I'm going to Phoenix to wrap up a two-day event with Yelly. It's the BTS, the live event. I'm like, what are you doing right now? This is not where you belong. Yeah. Like you are, yes, you're a rehabilitated degenerate. You're doing well. but you're from Pittsburgh, you're a roofer, take your ass home and sit down. Yeah. Right. And then I was like, are you serious right now?

I had to have a moment of self-reflection with self-correction. I literally had to like pep talk myself of like stop it. Yeah. Stop it right now. That's that. The devil's on one shoulder. The Lord is on the other. The devil will creep in many ways and I'll have you doubt yourself.

You know, I'll have you start questioning yourself. And I did. I had to remind myself of where I've come from and what. what I have accomplished. And not just even where I was in 2018, the life that I've lived, unfortunately, from my first memory forward because it was a life of trial and tribulation.

Of course. So it's just, I had to instill into myself that I am a warrior and that I am a survivor. And God has me right where he wants me. Yeah. Right where he needs me and right where he wants me.

What do you tell to somebody who needs hope what do you tell to somebody who was brock back in 2018 dude let's say if you were able to talk to your old version of yourself back in 2018 where you're at right now dude you have the family you have the kids you're building that life by design yeah right what do you tell old brock the decision is up to you what you do what you do today matters tomorrow yeah and the decisions that you're making or either going to help you live a life of grace and mercy or trial and tribulation. Yeah. And it literally, it comes down to you.

So you heard me reference about like a product of my environment and so forth. At some point in life, we all come to the fork in the road. We do. I can't blame my mother, my uncle, my father, my stepfather. When I'm a 25, 28 year old kid. And most people do, dude. That's the problem. Most people do.

That's the problem. And that's the problem. Yes. And my brother, unfortunately, was like that. Wow. I had a younger brother and a younger sister. The disease of addiction had taken both of their lives. I'm sorry to hear that.

Thank you. Thank you. They couldn't make that decision. My brother, 16 years old, he ended up going into the prison system. Yeah. Did like 10 years, more or less. Came out in December of 27. and he passed away in August of 23.

So life, like in, from 17 to 23, he was in and out of rehab facilities, like jail again, two different times. But one of the things that he did was constantly blaming others for the life that he lived. Listen, when you came out in 2017, you had every choice of your own. So you were living on, like, self-will and free will. at that time. What happened to us when we were kids no longer matters. And too many people get stuck in that rut to where they just continuously want to point fingers and everyone else and not realize like, dude, what happened to you when you were eight isn't why you just went

and kicked that door in and robbed that guy and sniffed a bunch of coke. Brock, do you think it's because people don't change their environments and they still stay in the same town, the same people, the same things that they've listened to since that time where they were eight when it initially started? What do you think of? is that contributes to that and it's it's that poverty mindset they have that poverty mindset and along with that poverty mindset comes a mindset of acceptance and settling and then low self-worth low self-discipline drive efficiency and all of that now yes if you're still in that one that one horse town right situational that's going to make it more difficult when i got clean i didn't disappear from the city

where i ran right but i did have to change people places and things for certain but that comes down to a choice right are you going to listen to the knowledge that's being given to you or are you going to try to self-will it and not take the advice so when you started listening to the knowledge you started listening to the people you started being around better people yes is that when you level up? It is. It is, yes. So in 2018, when I came home, that was it. I was like, I'm done. You told yourself. Yeah, I'm done. Yeah. I was like, this is, this is the end of this, because I had seen the better side of life because there was times and moments in my life where I was, I would get clean, right? 30 days, 90 days, 365, or just wasn't entirely as strung out at one point

and was successful, had a good job, making money, living life, comfortable, and, you know, enjoying things. Like, I knew there was a way out there. I knew there was a better way. So I just got so sick and tired of being sick and tired that I was just like, I'm done. I'm done. At this point, like everything is out of my system. I now have choices to make. If I take the next one, that was a choice I made. Yeah. Period. Very logical. And I always say simplicity equals success, my man. Yes. I mean, it's very simple. Everybody has a choice. It all comes down to mainly common sense. And common sense ain't that common, right?

Surprising, it's not. Which blows my mind, right? It blows everybody right? I mean, I'm hard-headed, man. So at the end of the day, I had to go through it myself. But that's good, man. I like the way that you're explaining your story, brother. So let's do this.

For right now, the younger guys that are in the roofing game, okay? And they're thinking of going ahead and starting their own business. and going ahead and thinking of taking that first leap. What would be some recommendations, some needle movers that you would tell yourself back when you were first starting your business so you don't go through some roadblocks, dude? You don't go through some strong errors, right?

Let's do like a mini master class right now. Yeah. So what would you tell from now being an eight-figure roofing company owner to now telling your old self in the very humble beginning of stages when you were just a man, let's say, in a work van.

Yeah. Right. What would you tell them? Know your market. Know your competitor. Understand the systems that you're using. Build processes around those systems and keep those in place. Figure out what your recipe is.

Your recipe to success. Like our recipe has so many ingredients. We got to cook with every ingredient for us to get and create that success. And your ingredient in the very beginning when you launched your, company was you were different from the competitors because you went through ventilation. Yes. Yes. That was your end. Yes.

Well, yes, 100%. You got to find something that differentiates you from the competitor. That was one of the areas we were able to do it along with better customer service. Got it. And that's where we killed them. You know, and I tell people this all the time, man, people always ask, you know, because I've done different ventures in the past, almost like six years now that I've been a full-time entrepreneur, dude.

People are like, what makes you different? I was like, bro, it's like me. It's Brock, right? It's just like, that's what makes this different, bro. No one can take your story away, but no one can take your stop. No. Right? Because you're going to attract a certain client.

Yes. Right? And that's why I tell everybody, man. Don't worry about, hey, well, they got the shinier object. No, focus on great customer service and being you, dude. That's it. That's it. So, Brock, you were talking about now you're building a coaching program.

I am, yes. Tell us a little bit about your coaching program, brother. So it is his plan my grind, as you see. That's where we've labeled that. A lot of it. Hats and all. Got some kid clothing associated to it. Nothing's for sale right now.

We're just playing with it. My wife and I. But through my leadership, right, running my business, the sports that I played when I was a kid, areas of life, I'm realizing that I want to help people. And I believe that there's a lot of people out there right now that are lost. They're aimlessly floating around. And it could be a 15-year-old kid. It could be a 45 or a 50-year-old dad.

100%. You could be a business entrepreneur. You could be punching a clock, right? You could be that father that's 28 years old, just had a child. You don't know if you're coming or you're going. Right? Like I, person, I have something to offer because of the life that I have lived. I've been around the block twice, and unfortunately, I've tried it all once.

Yeah. And I've navigated through it. And I know it has helped me create that success. And I understand how to motivate. Yep. Right. Everyone's going to be different. And I would be more of like a hard coach, right?

Because that's the mentality that I have. But you know it. Yes. You just got to bite down and do it. Yeah. And so we're going to stage around God, faith, family, fitness, mindset, purpose, realignment, nutrition, training, and supplementation. Yeah.

So your core values, brother. Yes. I love that. locked in, his plan my grind, Psalms 231, the Lord is my shepherd, I shall not want. Awesome. Awesome, brother. The level podcast is a self-help podcast. And it's the reason why I made it a self-help podcast, dude, because with me, a lot of the actions that I took and why I said that our backgrounds are very relatable, dude, is because you were talking about Eric Thomas, hip-hop preacher.

And, dude, I had to listen through a lot of motivational podcast myself back in 2017 to get through life. It freaking sucked, dude. Like I everybody said I lived like the American Dream dude, you know, government career. I had the home. I had the cars. I had the relationship, the family, all that stuff. But at the end of the day, dude, I was dying inside, bro. It was just something that it just, I needed help.

I just didn't know how to ask for it. So listening to motivational podcast is what helped me, dude. It helped me like go along and be a hard hitter and want to do more for myself. So when we created this podcast, I wanted to do the exact same thing, dude. I was just like, bro, just like three to five minutes of motivation a week. And then I'm going to bring some badass entrepreneurs that I actually want to interview. And that's it. Yeah.

So now we're like top four in all categories, guys. Thanks to you guys. We have over four million downloads. I want to appreciate you guys. okay but with that being said man um you're going to have a lot of people listening to this podcast yeah a lot of people dude good good which is going to be awesome because your message is going to be sent out there and it's going to help a lot of people yeah so for the people listening to this story that are really tuned in to you and your background dude give them some words of advice okay that's

your camera brother give us some words of advice coming directly for you on how they can level up in 2025. Yeah, for certain. I appreciate that. The life that you want to live starts with the life that you live today. Every decision that you make matters tomorrow. You got to dig deep, Dow in, lock in, stay focused, understand the importance of consistency, discipline, motivation, perseverance, tenacity, and grit. Nobody is going to give you any. If you want something in life, you need to go out there and get it. You may have a handout at some point in your life, but at one point or another, it is strictly on you.

Whatever you want is at your fingertips. Work for that. I promise you, be the hardest worker in the room. If you're competing against somebody that's working 40 hours and you're willing to work 80, and we're just going to use 40 and 80, figuratively speaking here. You're doubling what they're doing in a year. You're working two years to their one. After five years, you got 10 years invested. This is how I'm ahead of so many people because I am that guy that works 100 plus hour work weeks. I don't shut off. I have found a way to combine it all. But it comes down to

you. What do you want? What is your why? What is your burn? What is your purpose? And are you aligned with that? Are you surrounding yourself by a team full of killers? As myself, I can go forward, but together we can go further. Level up. And that is the level up, guys, with Brock. Brock, where can they find you, my man? My Instagram handle is I am McClellan. Our company is McClellan's contracting and roofing. I'm on Facebook, TikTok, LinkedIn. I believe we have a Twitter accounts. Shoot me a DM. If you heard something today that you feel that can benefit you in some way, shape, or form, please don't be a stranger. I'm out there. I'm here to help you. And we only touch the iceberg today. There's a lot more to the story. We didn't even get into the

sitting in a trap house at 10 years old and navigating through everything that we had to to get to where we are. Dude, and trust me, there's going to be a part two for sure, for sure. Definitely. So with that being said, guys, make sure to leave a five-star review on Spotify, Apple Podcast. in YouTube. Thank you. Once again, guys, we are number one in business all over the United States, and we're currently top for it in all categories. It has been a blessing for the 4 million downloads a month, guys. We are trying to push it even double it. So pretty soon, starting in October of this year, guys, we are going to be tripling the output, meaning that we're going to be putting out two additional, count them, additional podcast a day. Yes, so you guys could get your

daily dose of motivation. My name is Paul Alex. This is the level up. I'll catch you on the next one. Peace.