The Level Up Podcast w/ Paul Alex - How Lee Edward Smith Katherine Aguilar Turned Dance Culture Real Estate Into An Empire

Episode Date: January 11, 2026

What happens when two world-class Latin dancers mix culture, community, and entrepreneurship? You get Lee Edward Smith (@leeelgringuito) & Katherine Aguilar (@kataguilarsmith) — the power couple beh...ind DCBX (@dcbxevents), Rhythm Investor, and one of the strongest relationship-driven networks in real estate today. In this episode, we dive deep into how they transformed their passion for dance into a multi-industry empire built on connection, culture, and elite-level networking. 🌎✨ From hosting one of the largest Latin dance festivals in the world… → to building bridges with investors, entrepreneurs, and even billionaires… → to breaking into commercial real estate without coming from the industry… Lee & Katherine show you that your greatest advantages are the skills you already have — if you learn to leverage them correctly. 🔑 This conversation is packed with: 🔥 How to pivot industries without starting over 🔥 The power of culture in building communities & brands 🔥 How to attract high-level players into your network 🔥 Lessons from DCBX and Rhythm Investor 🔥 Mindset shifts that help couples build together — not apart 🔥 And the real importance of showing up in the rooms that matter If you’re an entrepreneur, creator, investor, or anyone looking to scale through relationships — this episode is your blueprint. 🚀 Make sure to add me on all platforms: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com YOUR NETWORK IS YOUR NETWORTH! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 If you care about your digital safety, you should know what's happening behind the headlines. Hi, it's Leo Lipport here. And each week on Security Now, Steve Gibson and I explain what's happening in the world of digital security. Threats, reaches, clever hacks, and the policies that affect all of us. We take the complex and make it understandable. If you want to stay safe and informed, this is your show. Every Tuesday at twit.tv slash SN. Wow. He's a little sick today. What the hell just happened?
Starting point is 00:00:34 Anyone that's an event producer, you sign on the data line and you start negative $600,000, it's the dumbest business effort. My events only on Saturday, brother. I mean, I'm just saying. And we were like, wait a second. You're like, we have access to all these people. They're all millionaires. Yeah.
Starting point is 00:00:50 So we threw up. I gotta get to the, this is like the climax of the story. This was my, oh, like my, oh shit moment. And I'm like, let's tell them we have a keynote. keynote doesn't exist by the way. And we just put a blurb and a little clip. Two days later, they message us back and they're like, how would you like 25 minutes on Sunday on our main stage right after Patrick Ben David?
Starting point is 00:01:11 No way. Guys, welcome back to Lovellup podcast. This is Paul Alex. Guys, we have a very special interview here, okay? I'm going to introduce you to a power couple that are investing. Salsa and Batchata dancing. Okay, that's actually one of my favorite hobbies to do when I was in my 20s guys. You know, nightclub, you know, dance and present ladies.
Starting point is 00:01:38 Babe, I'm kidding, okay? With that being said, guys, this is going to be a very interesting interview because we actually met at Paul Hutchinson's, the billionaire's, charity event here in Miami for the Sound of Freedom movie. As you guys know, we interviewed Paul a couple weeks back. But this prior couple is actually going to talk about how they met before the success, all that good stuff. As you guys know, the interviews here are phenomenal.
Starting point is 00:02:02 With that being said, welcome to the show, guys. Thank you. Thank you, Paul. We're so happy to be here, and it's an honor. We love your work and yeah, we just want to share our stories. So we're excited. Thank you for having us. No, absolutely.
Starting point is 00:02:13 Thank you guys for coming. I know you guys are super-deeper busy. You guys just had that remarkable event. Oh, my gosh. Yeah, we are. We're just coming out of the ashes and like a Phoenix. We're here in Miami with 2002 just one day and one day out. But when you gave us the invite, we're like for Paul Alex, we'll move mountains.
Starting point is 00:02:32 All day long. All day long. I appreciate that, guys. So for the people that don't know you, who are you guys? Okay. And what do you guys? Tell us a little bit about your background and the way you're currently doing right now.
Starting point is 00:02:46 Sure. Sure. I'll start. Sure. Ladies, first. Yeah, you know, and we come as a duo always. And so we've worked together now and we've been married for 10 years. We just celebrated a 10 year wedding anniversary.
Starting point is 00:02:59 Congratulations. Love it. And we've been together for 17 years working as entrepreneurs. Wow. You can actually say, I'm sorry, too, Paul. And this is how we always love to keep our relationship fresh. He just makes me laugh all the time. It's just we're so, we're always on that vibe.
Starting point is 00:03:15 So yeah, we, you know, just both of us really connected on an entrepreneurial level because what happened was, you know, we were both killing it as entrepreneurs and working so hard in our own merits and in our own skills. And we just magically met. And Lee could probably elaborate a little bit more on that. But what happened was we just converged and it just skyrocketed. and it just skyrocketed us. And so now, you know, we did start as Latin professional Latin dancers.
Starting point is 00:03:42 We both found each other when we were already both professional and giving lessons and touring and all that stuff. But what happened when we actually came together, we were getting out of relationships and we were like, we don't want to like start this long-term relationship thing again. We're just going to do business and just chill and just like... Well, that was Kat's idea. Oh, okay, the truth comes out then.
Starting point is 00:04:05 I mean, business and, you know, a little fun too. Yeah. Yeah. But we ended up just, you know, really hitting it off. We were both working at that point countless hours. I had a nine to five. Working with lawyers and working with, I share a similar story with you that I started at 15 and a half working because I saw like the value of not just going to school but also like
Starting point is 00:04:30 really like getting hands on. Absolutely. And so my journey started with my dad being an entrepreneur. and then growing upon that being like, I need to work, I need to make money, I need to learn. And so by the time I met Lee, I was already on a 9 to 5 job. I was actually, I actually had opened my own dance studio,
Starting point is 00:04:47 so as an entrepreneur as well. And as soon as I would finish work, from 5 to 10, I would also teach Latin dance lessons. And so he was like a 60-hour work. And I would say when I met Kat, I was like, because I've been working as an entertainment entrepreneur from the age of 11, I actually was a professional majoring,
Starting point is 00:05:04 magician. He's a little sick today. You got Emil's bugging out right now. He's just like, what the hell just happened? I always tell people sometimes it goes the other way, so you're lucky. Yeah, yeah. But, you know, it's nice. That would have been awesome.
Starting point is 00:05:22 That would have been a good real. It's now a PG-13 show. Yeah, yeah, seriously. But I started with magic and, you know, really for me, entertainment, you know, entertainment as an entrepreneur has been something I've been doing since 10 or 11. So by the time I was 13, I was doing magic shows in the Poconos. There was one from Brooklyn, but there was one kid in seventh grade who was also doing cartics, and you're like, dude, you're on my turf.
Starting point is 00:05:48 But we created this two-man comedy magic show, and by 16, we were getting hired across the country doing magic conventions, which are like geeky white guys doing magic tricks kind of. Yeah, but it was fun. It was fun back then in the 90s. and we would go do those magic shows and then I went to George Mason on a public speaking scholarship and here we are.
Starting point is 00:06:09 We've been on 600 college campuses. We have seven shows still tour in the country so a lot of entertainment, a lot of entrepreneurship. So let's go back to you guys are both from New York. Where did you guys actually meet? So we actually met in northern Virginia. Yeah, Washington, D.C. metro area. I've grown up and lived there my whole life.
Starting point is 00:06:31 And so let me bring this closer. And so, you know, living there, Lee actually transplanted. He, you know, went to George Mason. We both went to George Mason University. And so I've always been there. But my mom is from El Salvador. My dad is from Peru. And so they met there in the nation's capital and then, you know, and then grew our family there.
Starting point is 00:06:49 But I'm from Northern Virginia. Lee is from Brooklyn. Yeah. But we're naturally just lovers of traveling. And so honestly, like we have, you know, that bug in us that even now with having two kids, two babies at that in diapers. Of course. You know, we still make it really prevalent to take them with us and do that.
Starting point is 00:07:09 So we've kind of evolved as we have evolved as a couple. True. You know, we went from Latin dancing, professional Latin dancing, and really being really great business operators and business owners. That was really the crux of it, even though we were in the limelight as professional Latin dancers to organizers of festivals and major events. And, you know, you mentioned the Rhythm, Find Your Rhythm Investor Summit
Starting point is 00:07:31 that just happened two weeks ago. And what's happened is essentially as we've leveled up with our stuff that has been happening in our business, we bring everybody for the ride. And we've been telling people you need to live in abundance. You need to join those. We love to share what we learn so other people can lift up. And then as soon as we started having kids, we ended up going back into our roots, which was commercial real estate. My dad is in real estate.
Starting point is 00:08:01 And so that kind of let us back into this journey of entrepreneurship again. And it's funny because as much as we've tried to keep those worlds separate, it's interesting because it's actually like our USP. It's what people, you know, when we do our keynote, which is called Find Your Rhythm, we open up and I flip cat. And, you know, it's like come up with a better opener than that. You know, it's a great opener, man. It's a great opener, you know, and this whole concept.
Starting point is 00:08:25 And how many speakers can say that they can flip their wife? Yeah, that's true. No, man. I have a bad backing. Sorry, babe. But that's the interesting thing. I mean, we were crazy enough to think about building a investor conference
Starting point is 00:08:38 off of a Latin dance festival. But the magic to what we do is really bringing people into our room and having them connect. And we just said, let's just kind of take that energy and bring it to a little bit of a different room. But people are people. They want to experience. I want to have fun.
Starting point is 00:08:56 I mean, we had two billionaires and the co-founder of price line on our party. buses going across the city. So it's a beautiful thing when you realize human connection, I think is really the main thing. And we are naturally, our gift is bringing people together. That's what we do. Absolutely. You guys are big networkers. I mean, that's why I guess we all got attracted to each other. We're at the charity because naturally, you know, you guys can communicate. I can communicate. So it's just meant to be. So let's take a deeper dive into actually like the mindset and the psychology of you guys being Latin dancers. You guys making that your niche.
Starting point is 00:09:30 initially and then transitioning into real estate. So who had the idea? What was the transition? What was that aha moment? Because for most people, there's a lot of people probably going to be watching this that are like, well, I'm really good at this specific hobby. But how can I make that into a business? Right.
Starting point is 00:09:48 People just don't think like that. So I have the perfect couple here that transition from Lannon Dancing to real estate, but then now throwing events and now connected with billionaires, unheard of. So what was that pivotal time in your guys' life? What happened? Paint the picture. You want me to take it or you take it? I'll start and I'll let you finish it because it's really cat started.
Starting point is 00:10:10 But I think for us, you know, when you're climbing a mountain, right? You're climbing a mountain and we're all trying to attain that next goal or that next level, whatever the level we're trying to get to, there comes like the pivotal moment. And I think for us, it definitely was our kids being born. Ironically, this is being shot on Labor Day. Our son was born on Labor Day three years ago, not to this day, but it was on Labor Day. And for us, we said, you know, we were on the road 175 days out of a year touring, doing shows. So it was really like our lifestyle was amazing.
Starting point is 00:10:49 I think at some points we said, you know, we love our life. Like we're having fun. We're solving fun. But when we had our kids, it was like that was the pivotal moment where it was our, I don't say wake up call, but it was like, okay, now we really got to put this into gear and kind of go back to the roots of, you know, real estate, which is, you know, where Kat's family comes up. Yeah, I think there was a lot of soul searching there because also there was a pivotal moment also that COVID happened. And if you know events, events shut down. Yeah. And so at that point, we were just starting to have to be thinking about having kids.
Starting point is 00:11:25 And then it's like, oh my God, our world, we actually were able to pivoted because we're just quick like that. And we attribute to our agents also that helped us out. But we pivoted to virtual, which not a lot of people did. People were like busking on social media, like entertainers. In fact, we'll give you access to gringoes can dance. Yeah. And if you want to have a great date night where your wife is called flirting on the floor Latin dance date night, 21 moves. It's like Netflix and chill, but Latin.
Starting point is 00:11:53 We didn't have anything to do during COVID. I mean, the first month, it was like, oh, this is just going to blow over. And, like, we were just having the best times of our life, having dinner and just chilling. And then afterwards, you're like, oh, no, like, we need to make money. You know, so that was a pivotal point. So a critical incident had to happen in order for you guys to be like, oh, my God. Was the Latin dancing at that time that you guys were doing? You guys were traveling the world, having a great time, you love your life.
Starting point is 00:12:18 But was that your only source of income at the time? It was that and then also producing events. Okay. And then DC. And our shows. And our shows. We have 3,000 silent headphones. We have a brand called Shut Up to Dance.
Starting point is 00:12:29 So basically everything around like being in person. Being in person. Right. Yeah. Yeah. It was. Human to Human attraction. Right.
Starting point is 00:12:36 And everything was shut down. It was just like, it was insane. We had two crazy stepping stones. One was so we're sitting around. We're talking to our agents and we're like. If you care about your digital safety, you should know what's happening behind the headlines. Hi, it's Leo Lipport here. And each week on security now, Steve Gibson and I explain,
Starting point is 00:12:54 what's happening in the world of digital security. Threats, reaches, clever hacks, and the policies that affect all of us. We take the complex and make it understandable. If you want to stay safe and informed, this is your show. Every Tuesday at twit.tv slash SN. This whole, our show is called Salsa Magic, which I started in 2002. And the whole point of that was, at that point in 2000, it was like they would get the magic show and then we would do some Latin dancing.
Starting point is 00:13:24 And the name just stuck for all these years. That's awesome. But we were like, what about if we did this Lipsing show and called it College Lipsing Battle? And we just green screened the hell out of our studio. And we just, our agents were like, yeah, let's try it out. And that year, it was actually our highest grossing year in 20 years on the market. We did over 220 universities on this virtual show.
Starting point is 00:13:50 There was that. We started a hot sauce brand called Green Gito Sauce. I mean, we had time on our hands. But, you know, those were like... Our entrepreneurial, like, creativity also blossomed because, you know, you're in just one place, you're isolated, and then we could actually brainstorm together. And I mean, and Lee is a marketing genius as well. And so it was just such a great vibe also, even though it was also like, hey, this is also a wake-up call, but it was also like a creative revival at the same time, which is cool. Combination of things, what I'm hearing is, you know, you guys had your back against the wall.
Starting point is 00:14:22 Everything you guys had built, you're like, okay. the world is frozen. Yeah. Now we have to pivot. As in true entrepreneurship, you know, spirit, you do have to pivot. You guys were solution driven. So what was that day that you were like, all right, we're going to get into wholesale or we're going to get into real estate? Yeah.
Starting point is 00:14:42 I think we were done basically with the idea of like, okay, this is not going to blow over. And I can't remember like a specific day, but I think what the, what the, what, the one thing was that we were already preparing prior to COVID to start a family. And then this happened and we go and we're like, how are we going to do this and sustain a little kid? And then, you know, we wanted to have more kids. And so we're like, how is this going to happen? And so I, as mommy, you know, I turn into this mommy mode already before I even had my kids.
Starting point is 00:15:15 And I was just like, oh my God. Like I don't want this to happen the same way that my parents happened, struggling. I don't want my kids to. And this is something that I proclaimed when I was like, in my teens, right? Where it's like, I'm going to do a step up. I'm going to, like I see my, you know, at some points in my journey, even as a kid, as an adolescence, I was taken out of certain activities because they couldn't pay, right?
Starting point is 00:15:38 And so I was like, I never want my kids to feel that way ever. So we're going to be set. We're going to have all the solutions done. And then we're here and I'm like, man. As a kid, it's so simple. Yeah. Yeah. And then it's like, and then I was like, oh, I'm going to be a millionaire.
Starting point is 00:15:53 I'm going to be. I had aspirations, but at the same time, it was like, now it's like, oh my God, we're in our mid-30s now. Life happens fast. Yeah. What do we do? And we both lived a very middle-life lifestyle, middle-class lifestyle, and maybe I'm having a middle-life crisis right now. I don't know.
Starting point is 00:16:12 But anyway, but at that point, it was like, you know, we wanted to, like Katz said, I think we wanted to find that next level for our kids. And we realize, you know, the entertainment side of things is, it's a very important. beautiful industry, but it's, there's so many, as I, this is my famous saying, is like, there's no ceiling, but there's no floor. Right. Right. So you can get high as aside, but when things get bad, they can get pretty bad. And anyone that's an event producer, anyone that's thinking of being an event producer out there, you know, it's a crazy business because you sign it, you sign on the dotted line and you start negative 600,000. It's the dumbest business ever.
Starting point is 00:16:47 The expenses for, but then you're 70 years in. My event's only on Saturday, but I mean, I'm just saying, Emilio, closer to years, yeah. I mean, I see, you know,
Starting point is 00:16:59 there's, you know, when you have the drive, but after 17 years, you think, like, to, people are like,
Starting point is 00:17:04 why don't you do another event in another city? I'm like, if, if we are paid to produce it all day long, but, you know, it's just,
Starting point is 00:17:09 there's so much risk. It's a lot of risk. Yeah, yeah. Capital intensive. Yeah. You're leveraging, you're leveraging, you're leveraging,
Starting point is 00:17:15 you're leveraging, a lot of logistics, a lot of risk. And it's, and it's energy, you know, you're they're constantly giving energy to the crowd to the people and then you know you're like all right this this energy is going to come back one day maybe you know so it's it's it's it's
Starting point is 00:17:30 part of the journey but i think the kids we had we got two dogs like everyone does during the pandemic yep they lived and then we said all right we're good no but you're right you know everybody became a dog mom or dog that's right for sure yeah we started we started fostering which he thought was and he was like you're crazy and i'm like well we need to help and save the place planet and like help these dogs in the kennels. Why not? Why not? We're busy freaking entrepreneurs and traveling.
Starting point is 00:17:59 There were a couple farmers markets open. It wasn't like here in Florida where COVID didn't happen in one of a vacation. But in other parts of the country, I guess it existed. And so we were at farmers markets with the dogs like selling our hot sauce. It was crazy times. Doing this lip-sting show. I mean, I think the one thing that we always are, you know, our strong suit is we lean on each other. And so we always push each other forward. If one of us is like, you know,
Starting point is 00:18:24 hey, hey, one of us like is rolling the other person up the hill, you know? And so that's the beautiful part in our relationship and that, in our partnership too, because you, it's, marriage is a working thing. People think that it's like, it's like, oh, you're married and then all of a sudden it's going to be like happy and flowers all day long. Not at all. It's a compromise all the time. And so we are, we understand each other. We're best friends. And then really when we started thinking about kids, you know, naturally we were, you know, I was freaking out. I was like, how were you going to do this, right? And I wanted to reach a different level. I wanted to be secure. And I, much like everybody, they want to, they want their kids to be
Starting point is 00:19:01 secure. You want stability. Yeah, correct. And so that's what really brought me, brought me back personally to real estate. Now, because I come from a real estate family, my dad is a broker, he has a residential brokerage, the first thing that always pops up whenever anything happens or whenever there's any downfall in any business or like anything, right, any problem. My dad goes, get your real estate license, become a realtor again and do that. And I did that at freaking 18 when he asked me to, you know? And I was good at it, but I hated losing my weekends. Correct.
Starting point is 00:19:35 And so I was like, no, I can't do that job. Like I did it. I made bank, you know, when I was 18. but at the same time I was like, no. And so I told my dad, I was like, I love you, but I can't get back into that job. I feel like there's something else. And then what happened was, you know, I started just working on myself and going on podcasts and seeing what the opportunities was.
Starting point is 00:19:58 Now, it didn't take me like, you know, one month to then figure out that I wanted to do commercial, but it did, it took me probably like a couple years to really figure out. And even up until now, we're hitting our stride and exactly working with billioners, multimillioners, family offices, sovereign wealth funds. But that's, it's been a journey. You know, it wasn't just like, oh, all of a sudden, I tried wholesaling. I tried, you know, I thought about fixing and flipping. Then we renovated a part of our house and we were like, no, that's not going to be a seat.
Starting point is 00:20:30 So we had to kind of try it and fail. Yeah. But then be like, okay, and not fail, but I mean, like, be like, I don't like that. No, no, fail forward. Feel forward, right? And then be like, I did it, and we always do things with 110%. But it's not something that was meant for me. Yeah.
Starting point is 00:20:47 It didn't fulfill you. It didn't fulfill. And then so then we ended up getting into our connections and just relying on conversations with other people. And that's really what opened it up. Because before I was like, oh, we're always in this competition mindset. Correct. Like, you know, oh, that person isn't going to talk to me about their business because they see me as a competitor and vice versa, right?
Starting point is 00:21:08 might be somebody in that mindset. But then when you actually speak to somebody who's in abundance, oh my God. Like you have some, and then you start trading notes and then all this stuff. And they could be in the same freaking business as you, but they see eye to eye with you as a, like, a friend that really just wants to push you along and you help each other.
Starting point is 00:21:26 And that really was the key. And I think kind of the marriage was we were already at these major events, Formula One, Art Basel, Davos, doing production or doing our programs or our shows. you're like, wait a second, I didn't drink the Kool-Aid as quickly because I was just like, he was in event mode. I was like, yeah, this is great, but we still have seven shows tour in the country. Someone's got to run the circus. And this was after we got out of COVID, yeah.
Starting point is 00:21:49 So everything came back, yeah. Your mind wasn't, hey, let me take this opportunity while I'm at these events and go network for business. Well, yeah, we were just like. You were just like. You were just like. Yeah. And then, it makes sense.
Starting point is 00:22:01 I think that that light bulb moment was we were there and we were like, wait a second. You're like, we have access to all these people. We have, they're all millionaires. Yeah. And so, you know, it's like I started carrying like my fire wallet. And I, because I stopped doing magic, by the way, for probably until Liam was born, his first birthday.
Starting point is 00:22:22 And she's like, we're going to hire a 40-year-old magician. I'm like, hell no, I'm the after 40-year-old magician. I could do it. And he's great at magic. Yeah. And we started like just, we're like, let's just go into the room. And all of a sudden, we were, we were like, holy crap. We had no idea.
Starting point is 00:22:37 Oh, my God. It's almost like we could have figured this out a decade ago. Yeah. We just weren't looking. Oh, my God, I just remembered that one event. Remember, you actually wore, I think, this same jacket. This is my lucky jacket. Oh, my God.
Starting point is 00:22:51 And I go. This jacket, I got to, yeah, you're going to tell the story. Yeah, yeah, yeah. Well, first, well, you could tell the second part. I'll tell the first part. So the first part where I was going to mention is like when we went to that event, he goes. I have more than one jacket, Paul. Yeah, yeah.
Starting point is 00:23:03 Yeah, oh, yeah, and many rhinestones. And so what happens. was basically, you know, I was doing this commercial real estate thing and I'm going and I'm like, I'm going to be in this. And then I realized like I'm only the only woman and usually only the minority in the room in a lot of these conversations. And we're talking like at some point I got into just great mentorship and great friends with people that were doing bigger business. And it vived a lot better with my personality and what I wanted to accomplish, not on the money side, but because of the connections. It was a lot of respect there. There was a lot of,
Starting point is 00:23:34 of I'm not going to cut you out. This is about abundance, not competition. And so it was a good place for the love that I had to share, right? Because sometimes you need it to reciprocate. And when you start to feel that from other people, like, then you really start to lift up. So a lot of times people ask and they're like, well, how do you become friends with a millionaire? No, it's about becoming friends. Forget the money side.
Starting point is 00:23:59 It's about like there could be millionaires that are horrible. There could be people that are just amazing. but you have to find your tribe because there's every single type of person. So anyways, but so we went to the story. You brought me as your wing wing. Yeah, I told him, I was like, I really need you because I was feeling very like not confident in my own skin as well because it's a new thing. And that's okay.
Starting point is 00:24:18 Young. Yeah. It happens. Yeah. And I was just like, and I was being vulnerable and I told Leah, I was like, I need you there. I need you to be my wing guy. Like, I need you to like. What are your thoughts?
Starting point is 00:24:28 Yeah. So I find the, the, the, I don't have many jackets I can wear to a business. meaning, you know, think Latin dancer magician. It's something sparkles. But I wore this jacket. And this jacket, this guy, Paul came up to us and he said, I love your jacket. We started a conversation. And that conversation opened the door to Pavon, which literally, it opened for the first year.
Starting point is 00:24:48 It literally opened up our entire circle. Yeah. And I mean, more than the jacket. But the point is, it was just a lot of magic happening. And he was like, when we got out of that event, so we went to this event, it was a lot of ultra high net worth people. We were there to, you know, really network and amplify one of the deals that we were working on, which was ground up construction for multifamily, 780-some units.
Starting point is 00:25:13 And then we went there and we're like, we're going to find somebody to, you know, help further along this business. And then so I'm like, I need you to be my wingman. You go this way of the room, just like we would work a room in a dance setting. Like, you go dance over there on this side of the ball or magos sand on this side, and then we'll meet sometime in the middle and converge. And we worked it that same way. And she cared, and I didn't give too crap. I cared too much.
Starting point is 00:25:35 I cared too much about what I was going to say, how I was going to say. And he was just like, I'm just going to be leave. Yeah. I was like doing magic tricks rolling through. That's the best way to do it. Mind you guys, for majority of these interviews that we do on this podcast, we literally just go with the flow. Which is the best way. Because some people, they're like, dude, how do you think of like all these questions and ideas to ask you people?
Starting point is 00:25:57 They're like, I would be so nervous. I was like, nah, dude. You just do it so many times. It just comes out naturally. Yeah, right? But quick question, just to go back to actually letting us know that you weren't feeling 100% going to these events by your event, I think that's powerful. I think that's very powerful because a lot of people, they're not even willing to go to their
Starting point is 00:26:17 very first business conference because they feel like, well, I'm not prepared. I'm not a millionaire. I'm not even an entrepreneur. Yeah. They might be a 9-to-5. They might be working at, we had a guest the other day here that worked at Trader Joe's. Yeah. And he was just like, dude, I didn't know what I wanted to do.
Starting point is 00:26:33 But I was in such a, you know, a time in my life that had so much pain that I forced myself to do it. So it feels like you guys were put back against the wall. Yeah. You know, and you guys were like, we're going to make this happen. Oh, yeah. Yeah. And the thing is, is like, so here's the moment I freaked out. Fast forward about eight months from there.
Starting point is 00:26:52 We were going to go to Clever Summit, which happens right here in Miami, outside Miami. It's a real estate conference. Yeah, real estate conference. and we're part of sub two, so we ended up getting this free ticket. So this guy Malachi calls us, and he says, hey, why don't you upgrade to VIP? And I was like, that's amazing. I was like, you know, maybe we can add some value to your guys' conference, so I go with the reverse sell. I love that.
Starting point is 00:27:20 So, guys, you see what Lee just did there? He said, let me add some value. See, most people, when they go ahead and just like you guys said earlier, you know, How do you make friends with a millionaire? You had that friend that asked you that, right? And the right approach is like, no, you don't want to make friends with millionaires. You just want to make friends. Yes.
Starting point is 00:27:39 Because you never know where that relationship mightily. That one person might not be a millionaire, but guess what? They might know a room full of multimillionaires. And that's how it happens. Yeah. And that's exactly what's been our vibe. It's like we've been attracting. So we throw.
Starting point is 00:27:53 I got to get to the, this is like the climax of the story. This is just the beginning. Go ahead. We're trying to go deep. You want to tell your time. I'm sorry. I'm gonna tell you. I know my husband's.
Starting point is 00:28:03 I'm sorry. This was my, oh, like my oh shit moment. So we go back and forth and I'm like, he's like, all right. He's like, look, I don't, I'm like, we'll buy the VIP. So I want to give, I know he's making a commission.
Starting point is 00:28:16 But I'm like, get us that email. So he gets us to the email. And I'm pitching our silent headphones, this experience. And then I'm like, you know what? Let's tell them we have a keynote. This keynote doesn't exist, by the way. We're going to call it Find Your Rhythm.
Starting point is 00:28:29 We're going to talk about our journey Latin dancers and how we moved on the real estate. Boom. And we just put a blurb and a little clip. And then about two days later, they message us back and they're like, how do you guys, how would you like 25 minutes on Sunday on our main stage right after Patrick Ben David? No way. Yeah.
Starting point is 00:28:48 And that was our first conference that we ever spoke on a state. I mean, we've been speaking on stages our whole life, right? But speaking on a stage to realtor and entrepreneurs, that were. me. Now, we were in Miami right outside of Miami, so we did bring in, we had our world champion friends, so we kind of brought it all together, but I was freaking out because I'm like,
Starting point is 00:29:11 holy crap, now it's on. And I think it's the greatest upsell, like it was just, that's an amazing thing to happen, but if you're not afraid, if you can't be afraid to ask. He's not afraid of asking. But sometimes you're going to ask and then you're going to receive and then you have to
Starting point is 00:29:26 deliver. And so that was my oh, crap moment. That's great advice there, man. I mean, what you took is in perfect action. Because the majority of entrepreneurs, you know, I deal with a lot of beginner entrepreneurs that do business with me and my associates. And the number one thing that we see is like, well, I don't think I just, I'm not ready. I'm not ready.
Starting point is 00:29:46 But see, you went ahead. You're like, hey, I want to add to value. Give me the emails. On the spot, you thought, hey, let's do a keynote, even though we may not be prepared, but let's see what they say. Yeah. You execute it. And then boom, you got it.
Starting point is 00:29:58 I love that. It was insane. And you know what's crazy? That was a pivotal moment also personally for me because what happened there, it was almost like second nature because I was speaking on a topic that was about like leveling up and it was about, you know, basically amplifying, you know, and kind of what we're talking about here where it was like get into that mindset. And the second that I stepped on that stage, like usually as a dancer, you always have
Starting point is 00:30:23 butterflies no matter what. When you step on a stage, you're doing a pose and you're doing a three minute your routine, I've always had butterflies or, like, you know, some nervousness, right? When I stepped on that stage, I felt so confident, you know? Lee was a little bit more like, okay, like, he's a production guy. He's, like, fixing our slides. I'm like, cool as a cucumber. I'm like, whatever happens up there happens.
Starting point is 00:30:43 Like, I'm good. I got this. And it was like a pivotal moment that it was like, okay, like, I've been working at this for several years now. Like, I'm supposed to be on this stage. I'm ready. And I was just like, and then we flipped and it was beautiful and dancers. And, you know, the whole, the whole.
Starting point is 00:30:57 Your network is your network. So Kobe Spurber, right? Yeah, yeah. He owns that event. And Pace Morby had just spoke at our conference. And we thank Kobe backstage right after we went on. And he's like, don't thank me. He's like, thank Pace Morby.
Starting point is 00:31:13 Because I called him being like, who the hell are these guys? And Pace vouched for us. That's the way he goes, man. You know, so. Pace is a master network. Yeah. And he was just at our event. Like, he had been on our stage.
Starting point is 00:31:26 So the point is, like, if you see. stay in the game, you may not be on the field, but you just stay in close proximity, good things are going to happen. Yeah. And I mean, it's a cliche saying. And I always say this, the most cliche things that we heard growing up, it's always true. You know, your network is really your net worth.
Starting point is 00:31:43 It really is. Because if you guys weren't in sub two, which is Pace's mastermind group, correct, he wouldn't have a vouched. Yeah. That's just the way it goes. And that directly ties into investing in self-education. investing in yourselves, investing in mentorships. Because if that connection would have got you that deal,
Starting point is 00:32:02 and that's a big keynote, man. Usually guys, for beginning entrepreneurs, you guys are watching this, you guys are listening to this, those big keynote speeches at those conferences, they go for literally tens of thousands to hundreds of thousands of dollars, depending on the size of the audience,
Starting point is 00:32:16 who the presenter is, who's running the event, you know, easily, right? And not even that, the competition is hot. It's like if you get past the competition. Correct. It's like there's so much. But the other thing is, like, you know, with Pace and with these communities and everything, the one biggest thing is, like, you know, the access also, like, you're talking about paying mentorship, and I was always a skeptic.
Starting point is 00:32:39 I was always, I'm like, I'm not paying a guru that I can get, like, the same YouTube content for free and all that stuff. I love that. I love that. Many of you guys. Yeah, you go, girl, go, go, go. No, no, no. But then I switch modes.
Starting point is 00:32:53 I was like, you know, the skeptic. and I actually paid to play, and it unlocked a lot of shortcuts. And that's really what it is. You can go the long way and try to figure out your own road and dig your own path. But then if you actually have somebody like a pace to lift you up, like all of our billionaire friends, like that's the beautiful thing when they came to our conference,
Starting point is 00:33:12 they actually were there because they wanted to add value to our audience. And actually, and what was the most beautiful thing is we picked the people that were the gogivers, you know, the people that vibe with us, the ones that share in love and abundance. And what happened was basically they were out in the crowd like a majority of the time. So the audience, the raves that were on the reviews were like, I can't believe that I just spoke to seven billionaires at your conference and multiple multi-millionaires and family offices because they were just in the hallway and they wanted to talk to me.
Starting point is 00:33:42 Like how do you get that kind of access? And I'm like, honestly, it's just love and abundance. I show them love. They show love back. It reciprocates and they're here now. It's freaking insane. You know, Paul, earlier you were saying, for your fans and people that are watching,
Starting point is 00:33:57 how do you take that passion project and convert it into something? And really, I was just thinking about this, but whatever you're into, whatever that passion project is or whatever that foundation is, once you build a foundation, it's concrete, right? It's always there.
Starting point is 00:34:20 So that is a piece of who you are. It's your order. It's your essence. And that could be the unique. If Kat and I were just going at Clever Summit because we're like, yeah, we're talking about our journey as entrepreneurs. Like there's no hook. So find, you know, even if it, I mean, Latin dance into real estate is pretty unique, right? It doesn't make a lot of sense.
Starting point is 00:34:42 But then you, you know, find your rhythm, rhythm investor, you know, the beat to finding your business. You know, you can play, you know, chat to BT is a beautiful thing even before. That's what makes you special. Yeah. And the other thing is is the other thing people get hooked on to like their Instagram name or their this. Like you can evolve. Like it didn't take me. It took.
Starting point is 00:35:03 I had to go through the steps. So it's like if you don't like like try something and then pivot. Just because you change your logo, you're not going to lose all the people. People get in, they're in love with the person. Not with the freaking logo or the website or the this. And people get hung up on that all the time as starting entrepreneurs. Personal brand. Yes.
Starting point is 00:35:22 Yeah. Personal brand is like. Like, foof, I mean, it's like a cliche to say that, but it's really, that's really what it is. Like, it is. I always say because, I mean, you guys have done quite a few things now. Now you guys are hosting these massive events and business and you guys just did your first one, correct? Combined with the Southson and batata dancing and all that jazz, right? Yeah.
Starting point is 00:35:42 Which is great because, me, that takes me back to. I'm like, dude, I haven't gone Latin dancing so long. And my wife's like, after the babies, we're going land and dancing. I was like, babe, it's perfect now. August. August could be like your first trip or the baby were in December. That would be like eight months. Yeah, dude, it's perfect. Perfect.
Starting point is 00:36:00 Yeah, perfect timing. Come right back out to D.C. We will. And the beautiful thing was that convergence. So this is actually the third year we're producing it. And what happened last year, which we loved, was that there was a convergence of our rhythm investors, which are part of our Findier Rhythm Summit, a wealth summit, into our DCBX Festival, which we produced for 17 years. Now it's going to go on 18 years. And what ended up happening is you see the Latin dancer, you see these high-level performing
Starting point is 00:36:26 athletes in salsa, bachata, kizum, bazook, all these different genres, representing their countries, representing their teams, representing where they came from, everything, and showing these multimillionaires, like, another level of expertise. These are experts in business. These are ninjas and titans in all these real estate and commodities and private equity and all that kind of stuff. And then you see the freaking titans that use their bodies to freak, can kill it on the stage.
Starting point is 00:36:53 And so they both valued each other also. And there was a nice convergence. And then they can also work together. So what ended up happening after the aftermath, now we're two weeks out, is that all of our friends are doing deals together. Wow. And for us, it's gratifying. It's beautiful.
Starting point is 00:37:09 It's wonderful to see somebody supporting somebody else. But then also as connectors, we're building our ecosystem as well. And so when we have, you know, our specialty, our unique edge is like the entertainment side bridging those gaps. We've had a little bit of just in film and other parts. But those kind of connections that we've built over the last 17 years are coming back now. So like somebody that like, you know, we were touring in Poland. You know, we were touring all over Europe at some points. Like those are key people that now we're reconnecting with and rekindling and being like, hey, guys, by the way, now we're in real estate, commercial real estate, and we're also doing
Starting point is 00:37:45 private equity. Hey, we're helping startups. We're helping businesses fund. Like all these different things that we're doing here? Is there anyone you know in your circle? And all of a sudden, the world just becomes so freaking small. But you have to have a conversation. And that's where entrepreneurs sometimes are scared. They don't want to have the conversations because what's the worst that can happen? You can get a no or you feel bad. But then you get the vibration of the next person that will lift you up. And then it's like that you forget about that moment tenfold. We have a lot of times because I think we are definitely super connectors. We know how. And people are like, well, how do you meet these? Where do we start? That's something.
Starting point is 00:38:20 where a lot of people say. I think that's a good point. And then, so this is, this is a little golden nugget, right? Yeah. I don't care if you're in Peoria, Illinois, and if you are, I'm sorry. Stop fit.
Starting point is 00:38:35 Haven't been to almost 650 cities across this country. And you know, George Mason, our arch rival in public, I was there on a public speaking scholarship. Our arch rival was Bradley, which was in Peoria. But anyway, long story short.
Starting point is 00:38:48 wherever you think there's going to be a convergence of high net worth people, whether it's the local country club, whether it's a private club, a cigar lounge, you know, that's the start. That's where you're going to start to connect with people that are doing bigger things. And that's why deals get done on golf courses and at Davos and at Art Basel. And I don't even like golf. Like, I don't know. Same.
Starting point is 00:39:16 But I'll go. I'll go and I'll have a drink and have a good time and have good conversation, you know, and really it's about the people that are there. It's really about the people. So get in the room, you know, go to the Ritz, sit at the bar, open, have a conversation. I will give this last story because I think this is another important one. We were at one of our number one family offices. They have a $2.5 billion portfolio.
Starting point is 00:39:39 We were at the Formula One. We get into the elevator in the Palazzo, walk in these two gentlemen. we were dressed up nice, they were dressed up nice, they had name tag that said IHG family office something. We said, oh, you're here for a family office event. We had a family office that had 200 million
Starting point is 00:39:59 to offshoot into hotels. Conversation, conversation, conversation, we got off on 47, they got off on 47, we're like, let's have a drink. They're like, no, come to R suite. That relationship started in an elevator at the Palazzo. We went and drove Lamborghinis
Starting point is 00:40:14 the next day on the, the Vegas Speedway, we karaokeed. Six months later, Shute invited us to his daughter's wedding in Montenegro. They're some of our best friends. We hang out with them all year long. And again, this is the classic elevator pitch. If we don't open our mouths and have that conversation,
Starting point is 00:40:34 if we're not at the Formula One, if we're not in that elevator, if we waste that 40 seconds, it's a change. So don't be afraid to start the conversation. Yeah, absolutely. You never know what door it might leave. to you know when I first got in digital marketing 2020 my first mentor he was actually from
Starting point is 00:40:51 Amsterdam and I actually invested in him because even though he was probably 10 years younger than me he knew what I didn't know which was digital marketing yeah right and I feel like now people are like they're starting to learn more about the e-learning space and masterminding I mean come on guys when we were growing up yeah who used the word mentor yeah exactly right but we did have mentors yeah our parents yeah coworkers supervisors that would be like hey this is how you do it properly. Yeah. That was a mentor, right?
Starting point is 00:41:18 So I had a ton of them. But just to go to Chase, that same mentor that, the very first one that I invested, three years later, I get to speak at a keynote in Lisbon because of him in front of European consultants. I'm like, this is pretty badass. Amazing. And then after we're driving race cars around Lisbon, and I'm like, dude, this is amazing. You got, I don't know how much money they had, but you had teams of people flying around
Starting point is 00:41:44 their Porsches. to go race on this racetrack. I'm like in awe like, I can't believe this is my life. Yeah. But it's because I invested into someone. Yeah. So very similar. Very similar.
Starting point is 00:41:55 You guys are at elevator. You guys are like, hey, you know what? Let's go ahead and talk to them. What's going to be a worst case scenario? Right. Yeah. And also on the receiving, they could have just shrugged and said, yay, nay. But they had such a warmth to them.
Starting point is 00:42:08 And, you know, shoot. We knew that those were our people. Like, that energy, yeah. And it reciprocated. And we've hung out with shoes. and Sartage, so many, and their family is so beautiful. And it's like, you know, we've been afforded some awesome opportunities and that kind of thing. But the other side, you know, because there's a lot of introverts too, and I considered
Starting point is 00:42:28 myself an introvert for a long time. Now I'm starting to. She also says she's not a public speaker. I'm both. Yeah. We have a lot of similarities, actually. I mean, we are at Peruvian. Yeah, that's right.
Starting point is 00:42:40 So I could be very introverted. I could be extroverted. But on the introvert side, like I can see. people that are like, you know, even I can even see family members like in my head being like, well, I'm never going to like go up to somebody in an elevator and talk to them, right? Yes. Then collaborate with somebody because if you vibe with somebody, it could be anybody from your, it could be anybody from your circle, your close friends.
Starting point is 00:43:02 If that person has a gift of gab and they can like do that, make them your partner, like collaborate with them. That's really how a lot of these things are happening with our billionaires, our multimillionaires, because they value that because it's not about like, oh, what do you have? It's not like anything of that. It's more like, what value can I give you to give me so we can amplify and spread our message even more? And so you think that you take that to the granular level to the small business person. And what we're not doing there in our communities a lot is not collaborating because we think we're all competition.
Starting point is 00:43:32 And so I see that in, you know. Oh, yeah. And they, and not talking about things. And so we need to get past that so that then we can really amplify each other and help each other out. It's, yeah. And we just finished our conference, and we took a week off. And, you know, we have our, you know, we have our crew that are helping move these deals along. And, you know, we come back like two weeks later.
Starting point is 00:43:58 And there are so many deals where, you know, we're the captains of the ship. And of course, we're creating an incredible experience. But we can't be on every floor. And so to see that motion happening, you have to, you know, I've been a one-man show for a long time. And then we were like a two-person duo. And I think we've done a lot. But at some point you're going to hit that plateau where you're like, okay, there's only so much you can do. And now with AI and chatty-BT-BT and, you know, Upworks, I mean, if there's any time in history where you can literally leverage bringing people power at a low cost, this is the time.
Starting point is 00:44:37 So find your tribe, build the tribe, and collaborate. I want to ask you this guy's question, just hearing your story. It's amazing. Would you guys consider your partnership? One person is the visionary and wants to implement her? So I don't know. You know what's crazy for me is I'm really not a conformist. Like I like to challenge things and I hate labels.
Starting point is 00:45:01 Even the mentor thing, you know why I don't want to be a speaker? Because I see that label as a speaker and I'm like, I don't want to be the guru, right? I mean, but it just goes to it like under that umbrella. Yeah, yeah, yeah. So I'm like, every time somebody is like, who's a visionary and who's an integrator with us? I'm like, man, I don't know because I thought for a long time, like, he was visionary and I'm an integrator. And now that we've kind of really dived really deep into like, you know, commercial real estate and then also commodities private, all the big deals that we're doing right now, like it's like we're both leading different fronts. So we're almost like multifaceted visionaries and integrators.
Starting point is 00:45:37 Yeah. And it's not like, like I can't label myself as just an integrator. because that's what I used to do for DCBX. I would do all the behind the scenes. I would run the volunteer program, 300 volunteers, you know, all the back end stuff and everything. By the way, it's a 4,000 person event with people from 50 states and 19 countries.
Starting point is 00:45:55 Oh, it's massive event. Four days of 200 classes, Grammy nominated bands, world famous parties that go to 8 a.m. I mean, it is a machine. Yeah. So Kat definitely had the harder job. I am not an Instagram by any means. So I am the visionary.
Starting point is 00:46:10 I'm the visionary guy, but Kat is a visionary. She's just a visionary that also understands how to put the pieces of the puzzle. Hybrid, which is great. I think, yeah, I think I'm more of a hybrid, yeah. I'm not a hybrid. He can't be hybrid. You are straight visionary. Yeah, yeah, yeah.
Starting point is 00:46:29 He doesn't read the instructions. And so I'll read them. Yeah, I make the instructions. I had a saying, I said, I don't stand in lines. I make them. Yeah, I love that. I love that. No, me myself.
Starting point is 00:46:40 You know, very early on when I left law enforcement, I found out about myself the hard truth that I'm a visionary guy. I'm not an implementer. If you were to tell me like, hey, dude, like, what are the finances on this part? Or what is the process on this? Or what are the SOPs? I'm like, to be honest, I don't even know. Like, you know, I hire somebody that's smarter than me to go ahead and do it.
Starting point is 00:46:58 So I think working logistics is a very hard job. But visionary in the very beginning, I like to start the fires. You know, let's go ahead and start these fires, right? So I have to have that person that's overseen, like, basically the ideas and to make sure, like, hey, dude, like, let's just continue to focus on the main source. But it's all, it's all, you know, at some point, it's, it boils down to finance money. Yeah, yeah, it does. Obviously, money buys us time and that's time to focus on the things you're good at. But when you're grassroots an event, you know, I mean, there were years, we, I feel like we clean bathrooms, set up dance floors.
Starting point is 00:47:35 Like, I tell our crew, I say. At some point, I know this may suck, but just remember, Lee and Kat, the metaphor is like, imagine we are like a two-person football team that nine months out of the year, it's just us playing. And then you guys come in, we get a full team the last 90 days, and you're fresh, and we're tired as hell. And, you know, now we're balancing that out. But, you know, revenue is the magic, right? finding that investor, finding someone that believe in you, setting up that SPV, all of those, guys, I feel like I'm talking to... Oh my God, he's not going to be.
Starting point is 00:48:12 She finds it so sexy when I'm like, investor. But, you know, because I've been slow to drink the cool aid even though I have now. But it's the financial part is so important, right? So how can you level up? How can you build more money so you can do exactly what you're good at, not what you have to do? Because you don't have the money to actually pay someone else to do it. No, absolutely. I think the number one pain point for a lot of beginning entrepreneurs is the money.
Starting point is 00:48:37 Right? They're like, I don't have any money to go ahead and invest. So, I mean, I always say there's two options, right? It's either find people with the money. Yep. Or just go ahead and just do what I did, 80 to 100 hours a week. Yep. On what you know you can do, save up and then invest in your own money.
Starting point is 00:48:53 Bootstrap, right? Yep. Question. So you guys have built teams. What is the biggest team you guys have built? Oof, I think that would happen with DCBX. We've only built a very small team of 20 people. Now, 20 people that work very hard and do multiple jobs and multiple, you know, and all of our people that we have, oh my God, they've been with us for years.
Starting point is 00:49:17 I think the longest has probably been Randy and Randy's been with us almost the whole ride. 16 years. Yeah, 16 years. Wow. That is awesome. Yeah, our senior events manager, Sandra, shout out to Sandra. She's freaking amazing. She's been with us, I think, like going on nine or ten years now. I think nine years.
Starting point is 00:49:32 And so what we do do is well is we debrief after every event. We make sure that everyone has an understanding of everyone else. Because also working in events and the events industry, there's all types of people. And so you have to know how to work with people. And so that team is definitely one of our strengths and has taught us a lot. But then doing events in general, having 4,000 people in the house, that's also another task. It's almost like they're a team. they're like a big massive energy that you have to manage.
Starting point is 00:50:06 I will say this. Under your care, really. What's interesting now is we, all of these collaborators that have come and come to the Find Your Rhythm Conference, they're like, hey, we want to be on the Lean Cat team or the cat and lead team. And that's beautiful because we're like, wow, you know, all these years of pitching and like having to pull people in, they see the value, they see the magic. Like, you know, Lori, like, she literally...
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Starting point is 00:51:03 She came to us at DCBX, and she was tearing. And she's like, I never get like this. But she's like, there's such a genuineness to what you guys are producing here. There's such like, and she just started like tearing. And she's like. And this is a woman who is so well accomplished doing deals all over the world. And for her to say something of that nature and for her to be touched in that nature. I mean, this woman has done multi-million dollar deals.
Starting point is 00:51:31 We had the capitalist of the year. of India, Dr. Bishna on our party bus. You know, and she's like, you know, she's like, it's just, it's so beautiful. Like as much as DCVX when we started it stands for Duke Connect being experienced. So we had a film festival within the event for seven years called the Global Impact Film Festival that had films, short films that made a global difference. We had a one-day entrepreneur conference. So we were trying to build like the South by Southwest model, but a little bit more on the
Starting point is 00:52:00 cultural diversity vibe. So doing multiple things at once is something we obviously flourish at. But this idea of building an investor conference off a Latin dance festival, it was quite a few cocktails one night before we were like, well, you know what? We already have this event.
Starting point is 00:52:14 We've already paid for the hotel. Shit, why not bring a bunch of investors in? And like, we'll open the show to Latin dance. And it's like, how's that kind of actually work? And people thought we were crazy. They thought they were crazy. Oh, they thought we were crazy. They're like, how are you gonna mesh these two?
Starting point is 00:52:28 Even to this day, we're only in our third annual, right? Even the third annual, there were, some of our associates were just saying, hey, you're going to put all these entrepreneurs and all these billioners and multi-millioners in the same room? What? Like, usually, like, you should be charging a gazillion dollars. I'm like, no, these entrepreneurs actually need mentors like this that are not only like one step ahead, but like 20 steps ahead of them because they also have a lot of knowledge.
Starting point is 00:52:54 Like, shout out to Julio Gonzalez, who he's freaking, he's helping. businesses with grants from all over that are untapped, billions of dollars that go straight to freaking all these Fortune 100 companies just because they know how to write the grants. Well, they have the grant writers. They know that they, and these small entrepreneurs, the small businesses like my dad, like our families, our friends, like that all need the money, they can't access it because they can't write the grants.
Starting point is 00:53:20 They don't, or they can't, they don't want to sacrifice the money to actually pay somebody to do that, you know? It's expensive. It's expensive. And so like all these things. what we're doing is bridging that gap between all these entrepreneurs and the ultra high net worth, but the ones that want to share their journey, the ones that have the love and the abundance, the ones that want to be like, okay, you know, I'm going to give you time. What do you need?
Starting point is 00:53:44 Okay, maybe I'm not the right, you know, this billionaire might not be the right person right now to mentor you personally one-on-one, like the care that you need, but maybe there's somebody along the line that I can introduce you to. Right now. You can collaborate with. That's also in your same journey that you guys can help each other out, you know? But the other side, going back to the receiving, is sometimes entrepreneurs need to be ready to receive also. And that's the only thing that I think is a hindrance for a lot of people that are, like, I need to level up.
Starting point is 00:54:10 But, you know, I put myself on the way. That was me. Like, I was putting myself on the way. We never, I mean, we thought DCBX was going to be our legacy. Well, I think it is a piece of our legacy. Well, we thought that that was the end of our legacy, I should say. Like, we were going to do that forever. The dance conference that gets thousands of people
Starting point is 00:54:28 and we were going to be world renowned for that and we are but it wasn't the end. Like our chapter opened up after we started to think about kids and then surrounding ourselves with individuals that were like, guys, you guys have a lot more to give. To simplify it. Imagine that gift that we got.
Starting point is 00:54:43 That's why I'm such on a high still from this event because I'm like, I want other people to feel that gift. To simplify it, I think, yeah, we help entrepreneurs, businesses, startups find their rhythm. And it's an open state. right but it's really everything has a beat everything has a frequency everything has a rhythm and it's interesting because some of these new deals that are coming to us um they happen to do with we have davy which is headphones that are they're like 27,000 dollar headphones they're like the buggadi of headphones but it's like we're finding deals that actually happen to do with with music and rhythm we're working with with the World Cup coming up and so it's that's that's our journey that's that's the rhythm we're rolling but everyone has a different
Starting point is 00:55:26 a different vibe. And those billionaires, the seven of them that stand on the stage. And Lee and Kat, not billionaires, not yet. But we had a part where we left the audience. It's like, what's going to be your billion dollar moment? It's not always about the number. It's how you can take that step from one to two, two to four, eight to ten, right? The small ones.
Starting point is 00:55:47 Don't do the math. It doesn't make sense. Yeah. I love that. I love that. So guys, let's say we have people listening to the show. like, hey, do you guys do any type of mentorship? Do you guys, how can they get in connect with you guys?
Starting point is 00:56:01 Yeah. No, we're not gurus. No, no, no. We love collaboration. And so on that side, you know, you guys can follow us on our Instagram and for sure. We'll be having a lot of high-end events where we're bringing together entrepreneurs with all of our amazing friends that want to give. That's upcoming.
Starting point is 00:56:21 Yeah. And that's going to be all over the country and also all over the world. And so we have East Coast, West Coast events already in the books. And then we have also Europe and DaVos, yeah. And a lot of other places. So, yeah, it's at Rhythm Investor or RhythmInvestor.com. And really our focus, we have our conference in August, which is our big one. But what we thought was we said, wow, why not bring people on the journey to these incredible events?
Starting point is 00:56:47 Now, we can't bring 500 people, but 30, 40, 50 people that want to really experience these high-level events, which, by the way, if you hang out with us, you're going to have fun. There's going to be dancing. There's going to be, you know, diversifying. There's going to be, we're going to make sure you have fun. But also there's going to be just a wealth of knowledge in the room. And how can we as a unit do deals together, share it, everyone eats a little bit, and bringing them along for the journey so we can find that rhythm together.
Starting point is 00:57:18 Absolutely. Rhythm investor. Let's go. So Lee and Kat, what are a couple words? that you want to tell to the audience that people are going to be downloading this episode to level up. If they're, let's say, in the beginner stages
Starting point is 00:57:32 of trying to find their rhythm, what would you tell them? So if you're trying to find your rhythm, I would definitely lean in on collaboration. I would lean in on speaking up and asking the right questions, not even the right questions, any questions,
Starting point is 00:57:49 and making sure that you are true to yourself and that you're true to who you want in your very, vibe and your tribe because that is also we have to realize that it's not even about that person. It's about us and what we want to receive. And so as starting entrepreneurs, you have to open that door so that you could walk through it and then see what's on the other side. But without doing that, you know, we can't find our rhythm. We can't explore.
Starting point is 00:58:13 We can't open our minds. And so the biggest gift that I can give you guys is as budding entrepreneurs, I've been there where I'm like struggling and I don't know where to start and you don't know where to move forward, this left, right, back forward. You need to just keep moving forward, keep moving forward, and really lean in the power of connection because I think that's getting lost nowadays. And honestly, that's really where a lot of our experience,
Starting point is 00:58:40 in our experience, we've leveled up. Thank you, Wifi, for saying everything. But I will, you know, I think it goes back to my journey, and you know when you're when you have a gift and and I think that's what you have to think about you know as an entrepreneur I don't know what the statistic is Paul probably knows of how many times you're going to change your ideas but but you know I know I remember back of the day it was like you're going to change your profession like it's like seven times right I think as an entrepreneur that's probably 70 right the wheelhouse is always going you're always going to change ideas
Starting point is 00:59:24 is, but the one thing that is consistent is you, right? And so what is that piece of you? Like for me, it's magic. It's just a very sexy hair. You know, it's wearing these fun jackets. You know, what is the essence of you? And how can you take that? And if Kat and I wouldn't have had 20 years in entertainment,
Starting point is 00:59:48 this whole find your rhythm component, it doesn't exist. Because you can't start from nothing without. being able to have that foundation. So, you know, if you are coming from X, Y, industry as a marketing exact, and then you're starting your own brand, you're obviously going to have a great opportunity because you understand what it takes. You know, Len, who started Davy, he worked for beats, right?
Starting point is 01:00:12 So at the end of the day, just figure out what your gift is, what your USB is, and ride that, push it, and find people that will support you. meditate and take it to the next level. Find the beat that moves you and move other people with that beat. I love that. I love that. And guys,
Starting point is 01:00:33 that is the level up with Kat and Lee. Guys, leave a five-star review on Spotify, Apple Podcast, and on YouTube. We have made it to number one in business in all categories. Actually, what was it?
Starting point is 01:00:46 Yesterday or today, Amelia? Yesterday. Yeah, that's right, guys. I'm going to force it to move first. Let's go.
Starting point is 01:00:51 The pressure, I hope after this you don't go to number two. damn it. If he has something, it will be us. No, no. If anything, we'll stay there because of you guys.
Starting point is 01:01:05 I love it. Amplify it. So guys, make sure to reach out to Leah and Kat on Instagram. Make sure to check out their socials. We're going to drop it down
Starting point is 01:01:13 in the description. And with that being said, guys, make sure to share this with somebody that you care about that you love, that you want them to level up their mindset
Starting point is 01:01:19 because that's the first thing that it takes to go into anything that you want to do in life. you got to find your rhythm. My name is Paul Alex. This is the level up. We'll catch you on the next one.
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