The Level Up Podcast w/ Paul Alex - How To Create A Business That Aligns With Your Values

Episode Date: January 11, 2026

💼 Want to build a business that not only makes money—but also makes sense? Start by aligning it with your values. In this episode of The Level Up Podcast, Paul Alex dives into how to create a business that’s authentic, impactful, and true to who you are. Drawing from his own journey in the ATM and credit card processing industries, Paul shares how defining your core values early can help you build a business that’s both fulfilling and sustainable. If you're tired of chasing opportunities that don’t feel right, this episode will help you realign, refocus, and build with purpose. 🔑 Key takeaways: How to identify the values that matter most to you Why saying “no” is critical to staying aligned Lessons from turning down misaligned partnerships The importance of hiring people who share your vision How values create long-term culture and business resilience A values-driven business isn't just about passion—it’s about building a legacy. When your mission and your money align, success follows. 🎯 Build with integrity. Lead with purpose. Stay true, and level up. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: 🌐 www.CashSwipe.com 📘 FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the level up podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now. What's up everybody and welcome back to the level up podcast.

I'm Paul Alex. And today we're going to be getting into something that is close to my heart. How to create a business that aligns with your core values. Listen, guys, building a business isn't just about making money. It's actually about building something that feels authentic, meaningful, and true to who you are. So let's talk about how you do that, okay? First, you've got to get clear on your values. Before you even think about what kind of business you want to build,

I want you to ask yourself this, what matters most to you? For me, it was freedom, integrity, and helping other succeed, guys. So when I started with the ATM business and credit card processing industries, I didn't just want to create income. I actually wanted to create opportunities for others people to achieve financial freedom. That's what it was about giving back. So when your business aligns with your values, it's not just about work. It's actually about purpose. Second, say no to opportunities that don't fit with your core values.

So one of the biggest mistakes that entrepreneurs and even my friends and even myself have made in past is chasing every opportunity, even if it doesn't align with who I am or who my friends were. I've had offers and partnerships that look great on paper, but didn't align with my vision, guys. So saying no wasn't easy, right? But it kept me focus on building something that I could be proud of. Stick to your values, even when it's tempting to compromise. And lastly, build a team and a culture that reflects your values.

Your business isn't just about you. It's about the people you bring along for the right, guys. I've always put priority hiring the right people who share the right vision and the right values because that's how you create a strong foundation in your business. When your team believes in what you stand for, your business becomes unstoppable. I speak from experience, guys, just listen. The bottom line, guys, a business that aligns with your core values isn't just fulfilling. It's actually sustainable.

This is how I've been able to be in business for the past six years now. Define what matters. stay true to that and build with intention. That's how you create something that stands for the test of time, guys. Thanks for tuning in to a level up podcast. I'm Paul Alex and reminding you that your business is a reflection of your core values. Make it count. And as always, guys, keep leveling up.

Thanks for listening up to the level of a podcast. If you enjoyed today's episode, make sure to share with a family, friend, and everyone you know who's ready to level up. Leave a five-star review on Spotify, Apple Podcast, and wherever you tune in. It really helps spreading the word. and don't forget to check out official paul alex.com for more episodes and resources to kickstart your journey. Let's level up together.