The Level Up Podcast w/ Paul Alex - The One Strategy That Maximizes Customer Lifetime Value

Episode Date: January 12, 2025

In this episode of The Level Up Podcast, Paul Alex shares the ultimate strategy to grow your business by maximizing customer lifetime value. Learn why consistent value delivery is the key to keeping your customers loyal, engaged, and spending more over time.What You’ll Learn:Post-Sale Value: How to build long-term relationships by continuing to deliver value after the sale.Upselling and Cross-Selling: The importance of offering additional services and products to meet your customers’ evolving needs.Relationship Building: Why focusing on people, not transactions, is the secret to creating customer loyalty and referrals.💡 Key Takeaway: The best businesses don’t just attract customers—they keep them coming back by being indispensable.“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. What's up everybody and welcome back to Level Up Podcast. I'm Paul Alex and today we're gonna be diving into a game changing topic, how to maximize your customer lifetime value. So let's be real here, getting new customers is great, but keeping them and making them work more

to your business over time. That's where the real money's at guys. So what's that one strategy to make it happen? You gotta focus on delivering value consistently, okay? So first, value doesn't stop after the sale guys. Too many entrepreneurs think their job is done when the customer pays, wrong. That's where the relationship starts.

You gotta follow up, you gotta check in, ensure they're actually getting results from what they bought guys. When I launched my credit card processing business, we didn't just sell terminals, we provided ongoing support, troubleshooting, and training. When your customers feel taken care of, they stick around longer and they spend more with you guys. That's it. Second, create, upsell, and cross-selling opportunity. If you're only selling one product or service to a customer,

you're leaving money on the table guys. I'm telling you that. Okay. From experience, think about how you can serve them at different levels. For example, with my businesses, we offer advanced training mastermind groups and make sure to check out my YouTube channel official paulalex.com for more motivational episodes. Additional tools that compliment the original service. The more solutions you can offer,

the more value you can become to your customer guys. And lastly, you gotta build relationships, not transactions. This is the secret sauce guys. You wanna know how to build multiple eight figure businesses? Well, here it goes, okay? When you treat customers like people, not dollar signs, they'll trust you and want to keep doing business with you. You gotta create loyalty by being authentic,

solving their problems and staying in touch. Even when you're not selling, loyal customers don't just buy more, they refer others too guys. So what's the bottom line here? Maximizing your customer lifetime value is all about consistent value, deeper relationships, and serving your customers at every single level. Keep them coming back by being the solution they can't live without guys. Look, thanks for tuning into the Lovell Podcast. I'm Paul Alex reminding you that the best businesses don't chase customers guys. They actually keep them, deliver value, build loyalty. And as always, let's level up.

Thanks for listening up to Lovell Podcast. If you enjoyed today's episode, make sure to share with a family, friend, and everyone you know who's ready to level up. Leave a five-star review on Spotify, Apple Podcast, and wherever you tune in. It really helps spreading the word, and don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.