The Level Up Podcast w/ Paul Alex - The Power of Sharing Your Story in Sales

Episode Date: July 24, 2024

In this episode, I delve into why sharing your background story is essential for building trust with potential clients. I share my journey from law enforcement to entrepreneurship and how telling my story helped establish trust and build successful relationships.Key Takeaways:Build Trust Through Your Story: Sharing your background isn’t just recounting your past; it’s about connecting with people on a deeper level. When people understand your journey, they see you as a real person with genuine motivations.Establishing Authenticity: In today’s discerning market, authenticity is crucial. Being open and honest about your story showcases your integrity and builds trust. People appreciate honesty and transparency.Relatability: Sharing your personal experiences makes you relatable. It breaks down barriers and shows that you’ve faced challenges, learned valuable lessons, and are genuinely interested in helping others solve their problems.Inspiration: Your story can inspire others who have similar dreams and aspirations but feel stuck. Hearing how you overcame obstacles and achieved success can motivate them to take action in their own lives.Effective Storytelling: Be genuine, speak from the heart, and focus on key moments that shaped your journey. Share not only your successes but also your struggles and the lessons learned. This vulnerability makes your story compelling and trustworthy.“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.Merchantautomation.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.comLeave a review, like and share to help others and let’s level up together!

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. In today's episode, we're going to discuss the importance of sharing your background story to build trust in sales. This is a powerful tool that can transform your approach and results. So let's get into it. When I first transitioned from law enforcement to entrepreneurship, I quickly learned that trust is the cornerstone of any successful sales relationship. But how do you build trust with someone who just met you? The answer lies in your story. Sharing your background story isn't just about recounting

your past. It's about connecting the people on a deeper level. It's about showing them who you are, where you come from, and why you do what you do. When people understand your journey, they see you as a real person with genuine motivations, not just someone trying to sell them something. So let me share an example from my own experience. As many of you guys know, I started my career in law enforcement. I was a cop who worked long hours, faced numerous challenges, and dealt with unpredictable situations daily. When I decided to switch paths and dive into entrepreneurship, I had to build trust from scratch in a new industry. Sharing my story was my gateway to establishing trust with millions of people. When I told potential clients about my background,

they saw my dedication and work ethic. They understood that my experience as a cop taught me resilience, quick decision making, and the importance of integrity. Treats that are crucial in business as well. So this connection made them feel more comfortable and confident in working with me. So sharing your story also helps you be relatable to people. In sales, people often view the salesperson as just another person trying to close a deal. But when you share your personal story, you break down those barriers. You become relatable. People start to see you as someone who has faced challenges, learned valuable lessons, and is genuinely interested in helping them solve their problems. Another key aspect is being authentic. In today's world, consumers are more discerning than ever.

They can spot someone who's fake from a mile away. Being open and honest about your story, you can show how authentic you are. By showing that you're authentic, it actually builds trust. People appreciate honesty and are more likely to engage with someone who is transparent about their journey. Additionally, you guys, sharing your story can inspire others. Many people have dreams just like you and I and aspirations but feel stuck due to their current circumstances. When they hear your story, how you overcome obstacles and achieve success, it can motivate them to take action in their own lives. This inspiration creates a bond and a sense of loyalty that is incredibly valuable in sales. Now, you might wonder how to effectively share your story. It's actually

pretty simple. And remember, guys, simplicity equals success. So just be genuine. Speak from the heart. Focus on key moments that shaped your journey and relate to them to the values and benefits that you bring to your clients. Don't just focus on the successes. Share the struggles and the lessons learned. Being vulnerable like this is what makes your story compelling and trustworthy, okay? For instance, when I talk about my transition from law enforcement to entrepreneurship, I don't just highlight the successes. I share the fears, the uncertainties, and the hard work that went into making that leap. This honesty resonates with people

because they see that you've walked a challenging path and come out the other side, not only stronger, but wiser, okay? So remember, sharing your background story is a powerful tool in sales. It builds trust. It makes you relatable. It showcases that you are authentic and inspires others. Don't be afraid to open up

and let people see the real you. Your story is unique and it has the potential to create strong, lasting connections with your clients. If you found value in today's episode, please subscribe, leave a review, and share it with someone who might benefit from this message. Remember, your story is your strength. Use it to build trust and make meaningful connections. All right? So I'm here to remind you to level up and share your journey. Take care. Remember, I always have your six. Make sure to share this episode with your family, friends, and anyone you care about. The world's already hard enough and we need to take care of each other. Make sure to share this episode on Instagram, Twitter, Facebook, and share it with the world. Do me a big favor and tag me, Paul Alex. Also, keep the five-star reviews on iTunes coming. This episode is going to help

change the way the world thinks and will help everyone level up in their life. And lastly, if you want to continue to level up, learn more about business and life, then make sure to get a copy of my book, From Blue to Digital Gold, The New American Dream, on Amazon or at officialpaulalex.com.