The Level Up Podcast w/ Paul Alex - Why Most Marketing Fails and How to Fix It

Episode Date: April 3, 2025

🚀 Struggling with marketing? You’re not alone. Paul Alex breaks down the biggest mistakes businesses make—and how to fix them fast.🔹 Know your audience – If you’re speaking to everyone, you’re reaching no one.🔹 Sell the transformation, not the features – People buy outcomes, not specs.🔹 Follow up relentlessly – The fortune is in the follow-up.💡 If your marketing isn’t converting, this episode is a must-listen. Learn how to sharpen your strategy and start seeing real results.📢 Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs better marketing!“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. What's up everybody and welcome back to the Level Up Podcast. I'm Paul Alex and today we're gonna to be talking about a truth that most entrepreneurs don't want to face. Why most marketing fails and how to fix it. So listen up guys, marketing isn't just about throwing money at ads or posting pretty pictures online.

Make sure to check out my YouTube channel, official paulalex.com for more motivational episodes. If your strategy isn't dialed in, you're wasting time, you're wasting money and opportunity. So let's go ahead and talk about why it's failing and more importantly, how to fix it. So first, most marketing fails because it's focused on the wrong audience. If you're trying to sell to everyone,

you're selling to no one, guys. Early in my career, I learned that clarity beats creativity every single time. You need to know your audience better than they know themselves guys, what they want, what they fear, and what problems they need to solve. So you got to dial that in guys on who you're serving and your marketing will resonate.

Second, people focus too much on features and not enough on value. Nobody cares about the specs on your product or your service. They care more about how it's going to make their life easier, better, or more successful. So when I promote my credit card processing business, I don't talk about the terminals or the machines. I talk about how to create residual income

to create time freedom and financial freedom. I sell the transformation, not the tools. Lastly, there's no follow through guys. So many businesses stopped at the first touch point. The reality of the game, especially in 2025, is that most customers don't convert on the first contact. You need a system to follow up. Emails, calls, DMs, whatever it takes guys.

When you show persistence, you build trust, okay? And trust closes deals. That's just the name of the game. Consistency in your marketing creates results. So what's the bottom line here guys? Marketing fails when it's lazy, unclear, or incomplete. You fix it by knowing your audience, focusing on the value, and following up

like your business depends on it, because it does, guys. Thanks for tuning in to Level Up Podcast. I'm Paul Alex, reminding you that great marketing isn't magic, it's actually mastery. You gotta know your audience, you gotta deliver value. And as always, guys, keep leveling up. Thanks for listening up to Level Up Podcast.

If you enjoyed today's episode, make sure to share it with a family, friend, and everyone you know who's ready to level up. Leave a five-star review on Spotify, Apple Podcasts, and wherever you tune in. It really helps spreading the word, and don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.