The Level Up Podcast w/ Paul Alex - Why You Should Be Spending More on Marketing

Episode Date: October 15, 2024

In this episode of The Level Up Podcast, host Paul Alex explains why increasing your marketing budget is essential for scaling your business. Marketing is not just an expense—it's a strategic investment that drives growth, builds trust, and helps you stand out in a competitive market.Key Takeaways:Visibility is Key: Without effective marketing, your ideal customers won't even know your product or service exists. Increased visibility leads to more opportunities and sales.Build Trust and Credibility: Consistent marketing efforts help establish trust with your audience, turning potential customers into loyal buyers.You Need to Spend Money to Make Money: Cutting corners on marketing limits your business growth. Strategic marketing investments drive sales and help your business scale.Stay Competitive: While you're hesitating to invest in marketing, your competitors are already spending to capture your audience. In today's business landscape, marketing isn't optional—it's critical.Learn how to make smart marketing investments to fuel your business's growth. Tune in and discover why marketing should be a priority for every business looking to level up.“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.Merchantautomation.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

Remember, I have your six. Get ready to level up right now. Today, we're gonna be talking about something that every business owner needs to hear. Why you should be spending more money on marketing. If you want to grow your business and scale it to new heights, marketing isn't an expense. It's an investment. So let's break down why increasing your marketing spend is one of the smartest moves you can make in 2024.

First, visibility is everything. If people don't know about your product or your service or even you, they can't buy. So it's that simple. Marketing is how you get in front of your ideal customers and show them the value of what you're offering. The more you invest in your marketing, the more visibility you get, and that visibility leads to more opportunities, sales, and growth for your business. Second, marketing builds trust and credibility. People buy from brands they trust. Personal brands help with this as well. Marketing is how you build that trust, whether it's through social media, email campaigns, or content marketing. The more people see your brand, the more they trust you,

and trust leads to loyal customers who keep coming back. Third, you need to spend money to make money. A lot of businesses try to cut corners in marketing thinking they'll save money, but what they're really doing is slowing their growth, their progression, right? And when you invest in marketing, you're fueling the engine that drives your sales. It's not about spending recklessly, calculated risk, guys. It's about the strategy of placing your funds where it can bring the most return. And lastly, competition is already doing that. So if you're not spending on marketing, your competitors are. They're getting in front of your customers, building relationships, and growing their businesses while you're trying to save a few bucks to go ahead and not market your product. In today's competitive landscape, marketing isn't optional anymore.

It's a necessity. Spending more on marketing means increasing your visibility, building trust with your audience, and ultimately driving more sales. Don't see marketing as an expense. It's an investment that will pay off if you do it right, guys. Invest in your growth. Spend smart on your marketing. And as always, let's level up. Remember, I always have your six. Make sure to share this episode with your family, friends, and anyone you care about. The world's already hard enough and we need to take care of each other. Make sure to share this episode on Instagram, Twitter, Facebook, and share it with the world.

Do me a big favor and tag me, Paul Alex. Also, keep the five-star reviews on iTunes coming. This episode is going to help change the way the world thinks and will help everyone level up in their life. And lastly, if you want to continue to level up, learn more about business and life, then make sure to get a copy of my book, From Blue to Digital Gold, The New American Dream, on Amazon or at officialpaulalex.com.