The Marketing Bestie Podcast with zoeunlimited - the new.. american dream

Episode Date: June 4, 2026

meet the new girl boss.... and she wants YOU to join?💡I gained 300k+ on IG from clipping with Opus (for FREE) 👉🏻https://tapx.it/opus-zoeunlimited ✍🏻FREE EMAIL LIST https://tapx.it/stanzoeunlimitedLearn & Grow with me.💖 Instagram: https://tapthe.link/zoeunlimitedig💜 TikTok: https://tapthe.link/zoeunlimitedtiktok🖤 Listen on Apple & Spotify: https://tapthe.link/zoeunlimitedapple https://tapthe.link/zoeunlimitedspotify🪭 All my outfits https://tapthe.link/zoeunlimitedltk👩🏻‍💻 LinkedIn https://tapthe.link/zoeunlimitedlinkedin🛒 Amazon Essentials https://tapthe.link/zoeunlimited👉use code ZOEUNLIMITED for 10% off ALL travels on Klook https://t.ly/aA76T📧 Business inquiries: [e-mail] //🕙Timestamps: 0:00 Intro3:16 Girlboss 1.0 4:34 Girlboss 2.0 7:56 False marketing 110:40 False marketing 213:11 False marketing 3

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free of charge. BetMGEMGEMP operates pursuant to an operating agreement with Eye Gaming, Ontario. Are you one of those media strategy people clicking through slides, scrolling spreadsheets? Yes? Good. This is for you. Because on Spotify, there's an audience that's different. Locked in. Loyal, invested. They're called fans. Fans don't just listen to music. They feel seen by it, like it belongs to them. So when your brand shows up on Spotify, that's who you're talking to. And you're right next to artists like me, Lizzo. So, are you ready to talk to fans? Spotify advertising.

You're among fans. How far can being hot take you? I almost made more than LeBron last year. I've made like $8 million. One million per month? I heard you made $1 million in a day. Last time I checked, it was $100 million. The hashtag girl boss is no longer the youngest self-made billionaire.

She's no longer the devil wears Prada. She's no longer on Vogue or Forbes. She's no longer millennial pink. That's the last century. She's way cooler. Because she's got fans, tons of fans, only fans. And this is a new American dream. This intimate influencer wants to show you this new $5 million house she just bought off her intimate website.

I love God. I think that he's happy that I'm successful. He's happy that I'm successful. We are opening applications to take my membership of the box. How many times if I said I like your feet and you wear socks? Well, how do we go from this to this in the blink of an eye? And how is it that this made a 20-year-old kid more money than Sabrina Carpenter, Billy Elish, Charlie Exeax and Chaparone's lifetime net worth combined?

It's all marketing. As your marketing bestie, who graduated top 1% UCLA business economics with a background in marketing. We're going to explore through the POV of marketing why the O-FN girl is the new girl boss, the new American dream. How much are you making monthly? At one point it was like 2.5, dips down to 2, back up to 2.1, 1.9 million. It's a lot of money. I'm not lying about my income and I would never, I have no reason to lie about my income.

So here it is. Latest MLM scandal that's taking the youth by storm is the Bophow. This video is made to neither condemn nor praise girls who chose O-FAN as a career. I'm creating this series to understand pub culture through a marketing perspective. Because no matter if you have a bombshell body or not, you, yes you, can learn how to build your successful brand. By brand, I don't just mean slapping all the loud logos on yourself. It is how your future client, future boss, future boyfriend sees you. And yes, you have one.

In fact, you don't need to strip to grow a brand on social media. I grew 300,000 followers on Instagram by just doing one thing. Clipping my own long-form videos so they become more discoverable on Instagram. At first, by wasting 40 minutes to an hour by manually editing each for hundreds of videos. But then I finally discovered Opus Clip. That automatically helps me find the most shareable moments, turn them into TikToks with millions of views, and any 10-minute video into a week of content. Auto-published for me.

Clipping can make you money, so basically you get a full-time creative assistant that makes your money for the price of a Chipotle Bowl. However, you get to try Opus for free with a link in the description and can now clip anything anywhere anytime simply on your phone with Opus Mobile. Don't forget me when you're famous. Think me later. Subscribe only if you want more branding notes to better understand why. Only fans exploded as a dream job for millions of girls.

We need to first understand the old American dream. Girl Boss 1.0 Girl boss! You can do it! You go, girl! The girl boss is perfect, independent, pretty, stylish, feminist, and rich, popularized by Sophia Amaruso, founder of the fast fashion brand Nasty Gow, that no longer exists. From $400 million straight to bankruptcy.

It turns out, the girl boss was only performing a dream that sold to millions of girls who all want to be a girl boss. They bought the clothes, the books, the mucks to live this item. What Refinery 29 calls a quote sexist Trojan horse or more precisely defined as to make something or someone appear as a feminist idol or inspiration for profit despite the numerous flaws of the person. But the girl boss era taught us one thing. Hashtack feminism is very marketable. Slap it onto anything with a pink bowl and you can definitely sell. Glossier, check.

Victorious Secret. Check. King Kylie who was 17 and almost. almost naked. Check, check, check. More and more female pop stars showing as much skin as legally possible. Check. And how about a place that sells just fans? Why not? Move over, boomers. It is the era of Girl Boss 2.0. I'm just a girl, I'm relatable, I'm sort of the girl next door vibes.

The newest girl boss has big promises, big money, big houses, big cars, big stages. Summer, how much have you made since joining the Bob House? 2.3 million? It's decent. Heck, get starred in Euphoria, be in Charlie X-AX's music video, and attend Fashion Week. All possible through the blink of an eye. The moment you turn 18, this miraculous O-platform will free women from ever working for someone else or getting an education. Your name.

Sophie. Sophie, nice to meet. You just lost the tooth. What do you want to be when you grow up? A doctor and an astronaut. Did I go to college? Am I an astronaut? 19 year old Sophie Wain was serving tables but decided to change her life for the better. So she prayed really hard and God wanted her to be successful.

She felt guided to start posting creative content on Ope Platform and somehow $43 million just appeared in one year. And by 2026, $101 million just flew into her bank account. A Sabrina Carpenter who only worth $22 million? But girl was not just a content creator. She's a girl boss and co-founded the Bob House like a real entrepreneur, where Batty on Point

make money on point. This episode is brought to you by L'Oreal Group. Beauty is a powerful force that moves us. That's why L'Oreal Group has built a business that is inclusive at its heart with 100% of its brands, championing diversity. With 25,000 professional opportunities

for people under 30 worldwide, and 54% of leading positions held by women. Diversity is a strength that helps L'Oreal group create the best beauty products for all people. Visit Loreal.com to learn more. And most of a baddies are children, not even at legal drinking age. Where are the parents? The youngest and brightest being 17-year-old, Piper Raquel, a minor. Is Piper joining the Bob House? Oh my God, I mean, like people want me to. Um, where is her parent, you might ask? Good question because her own momager, actually encourage her to take her career to the next level by joining a group of driven

girl bosses. You can track heaven in life depends on the keys that you use. It's pretty heavenly driving in my $500,000 car, you know? But Sophie Rang was definitely the final girl boss. Unlike some other creator who needs to sleep with a thousand men in 24 hours, she is a devoted Christian and a proclaimed virgin, work smarter, not harder. And she makes it seem like posting your hot Instagram photos somewhere that pays you $100 million is a no-brainer. Who doesn't want to make a stupid amount of money by just breathing at 18? While leading a wave of female empowerment without ever needing to put out six albums like

Sabrina Carpenter to only make $22 million so inefficient. Except is it too good and true or is it false advertising? Would you rather not be on only fans? Yes. It feels intense. Like more intense than you thought it might. Definitely. Sorry.

Okay. And why would the richest girl bosses want you to join and eat away their profit? Sophie Rain and Bop House. Stop pretending like I audition to join the Bop House. Why would I do that one I've already made more than all of y'all combined? Y'all are expired, washed up, pushing 50, like, I'm not trying to join a retirement home. Ewang, Ewang, so Ewang. We are opening applications to take new members for the Bob House.

Good luck, guys! False marketing 1. Easy money. Genzi's watch millennial girl boss culture promise empowerment, then deliver burnout, layoffs, and $300,000 in student debt. Why go to college grad school, get a PhD, when 18-year-old girls on the O platform are buying mansions making $1 million in six hours like Bad Baby,

or $4.3 million from one single fan for Sophie Raine. All you need to do is little dances, chill in a mansion, eat some cookies, right? It's the hashtag soft life, isn't it? Starting to be a lawyer? Yes. Did you graduate or? No, no, no, I dropped out to do any fast. Um-nom, num, num, no. I'm running out of money.

The danger is that, yes, these girls are respectfully self-made. And yes, their lifestyle is very TikTokable, but there is absolutely no way for the 12-year-old girls scrolling on TikTok to fully understand what her new American dream means. Because we should also look at the American reality. The average O creator has a whopping 21 subscribers earning them $131 per month. Yes, guac on Chipotle. But that's like an eighth of the rent for a shoe closet.

In fact, out of 4.6 million old creators, less than 500 make over a million dollars the year. but you gotta subtract the 20% cut. Unless you already have a massive following, it is incredibly difficult to make life-changing money from doing this. So why is it being advertised as this get-rich scheme for girls? Well, we need to see who benefits. The easier one to guess is the invisible men behind the camera. The O company is profitly selling the shovels in the gold rush.

The girls are mining. But why do the girls who are in reality competing with each other to death marketing this as an aspirational luxe cutesy lifestyle that makes young girls want to join. This is where it gets a little darker. At one point, the oak readers know they cannot continue to do this forever because there's always a younger, more desperate girl willing to do more things for cheaper. However, if you can take a piece of their earnings, why sell your own body when you can sell someone else's?

Chris Janet for Kim and Kylie. like an MLM, you get them yum, then you grow them to success. Not to mention the small commission they take from the new creator's earnings, like 600K pocket money, but the 12 year old girls on TikTok don't know that. Because this type of content is normalized. Flying private, owning multiple mansions at 18 through old money is the new baseline. And the old creator is their shiny role model because of false marketing to empowerment. This is tricky.

Because to critique anything about any marketing with hashtag feminism means you hate women. This is perhaps one of the best marketing invented because anything can be female empowerment. Ovan is becoming female empowerment. But the rise of Ovan is because the previous false advertising of the girl boss failed women so hard. Gen Z's were marketed the independent glam women with clothes on, But respectability did not protect women. Corporations still exploited women, traditional jobs still objectified appearance. So the O-Path becomes psychologically appealing because it feels honest.

Besides, who doesn't enjoy looking hot? Who doesn't enjoy freedom? I certainly embrace both. And frankly, there is a lot to admire about Sophie Ray, making her own money and retiring her parents. She seems like a sweet girl, but who is really benefiting? From this version of feminism is actually quite a very, easy when we just think about who is the market aka the consumers but the even bigger

question is how do you keep the consumers sleeping with a hundred men in 24 hours is not even impressive anymore bonnie blue made it seem so normal to sleep with a thousand men in 24 hours this is where the applications are coming through where the guys are massed him when your body becomes the product you have to keep marketing it the men's subscribers subscribers are not staying for you to talk about your 13-step skincare routine. I didn't switch off for that way that so it's just... But amongst 4.6 million other women who are doing more or less the same things, how do you stand out? Especially when any dude in India can now launch thousands of AI

O creators who are, no pun intended, inhumanly hot. Face card, body card never declines. Except in an age that Margaret Robbie can be called mid. Do we realize that it is the fastest depreciating? asset anyone can own. But why can Beyonce still go on World War at 43 and still be praised as a goddess? Because her target demo is women. She did not fall into the trap of validation-based branding. Those who pay to see your skin in your 20s might still be paying 20 years later, but just paying another girl now entering her 20s. But wait, wait, can you just be the one person who makes $100 million? Invest the money, stay famous and be good for life. Hence, false marketing 3. Temporary. Pain. The market has one or two outlier cases, like Kim Kardashian that turned a sex tape into billions,

or Chloe Cherry, whose old career led to Euphoria, a Charlie XX music video fashion week. It seemed like the brief hustle paid off, right? Who could say that they didn't rebrand successfully? Fair. But statistically speaking, the brand association of a corn star, the digital footprints stay for life into future careers, really. relationships custody battles. There was a picture of my cry face and then I looked at it and it said something super inappropriate like Kim's new sex tape. It's okay. It's not okay though. I can't pour water already in the sand back into the jar.

Would you be where you are had there not been a sex tape? Not to mention that content gets leaked. Across the internet with no recourse. Doxing and stalking from subscribers with no platform protection. They have been stopped multiple times. I have filled multiple police reports. I've filed restraining orders and my anxiety is at an all-time high. The Bobhouse attack had to get the SWAT team involved.

He broke in into the bobb house and SWAT had to come. The Coast Guard had to come and pull him out because he would not leave. I'm sorry, just please respect us during this time. Like, it's very scary. But what if you're not Sophie Wray and you don't have $100 million to higher security and instead $131 per month, putting you and your family's life in danger for this new girl boss American dream. That's the real danger of this new American dream.

For young girls marketed this easy way to a rich life, but might end up paying off a debt of lifelong regrets. The reality is, images on my body are going to be online forever. Something I can never undo or take away, no matter how my life changes in the future. O-Fandes isn't inherently good or bad. It's simply a mirror. reflecting economic hopelessness, abusing feminism as marketing, and the attention economy twisting what young women now believe freedom looks like. You're not behind if you don't fly private or own matches at 22.

The fantasy of the $100 million earner is the marketing that keeps 4 million other women subscribing, grinding, and paying for promotional tools. It's a pyramid dressed up as meritocracy, the new American dream. Life doesn't end in your 20s. You don't need to live like it does. And the world is so much more than your TikTok for you page. So if you want to unlearn pop culture through a smarter branding perspective, follow the pod for more. Give it a 5-star review. It's free and will help the show help you.

This is your marketing best EZoEZoE Unlimited. Episodesosososos are available on all podcast networks, Apple, Spotify, YouTube. And if you didn't hate this episode, I know you might not hate these other two I made just for you.