The Marketing Bestie Podcast with zoeunlimited - The step by step rebrand of an introvert- pink pantheress

Episode Date: September 15, 2025

if you’re ambitious but shy, watch thisThe step by step rebrand of an introvert- pink pantheress👉🏻find out how while trying Opera browser FOR FREE https://opr.as/08-Opera-browser-zoeunlimited���I’m too shy”. NO. You just haven’t found your BRAND✍🏻FREE EMAIL LIST https://tapx.it/stanzoeunlimitedLearn & Grow with me.💖 Instagram: https://tapthe.link/zoeunlimitedig💜 TikTok: https://tapthe.link/zoeunlimitedtiktok🖤 Listen on Apple & Spotify: https://tapthe.link/zoeunlimitedapple https://tapthe.link/zoeunlimitedspotify🪭 All my outfits https://tapthe.link/zoeunlimitedltk👩🏻‍💻 LinkedIn https://tapthe.link/zoeunlimitedlinkedin🛒 Amazon Essentials https://tapthe.link/zoeunlimited👉use code ZOEUNLIMITED for 10% off ALL travels on Klook https://t.ly/aA76T📸My gear: (Sony A7Siii) [ZOEUNLIMITED15] https://tapx.it/lensrental 📧 Business inquiries: [e-mail] //🕙Timestamps: 0:00 Intro2:43 Pink Pantheress 1.05:19Pink Pantheress 2.05:56 brand secret 17:08 brand secret 28:53 brand secret 311:06 brand secret 412:44 brand secret 5

Square knows that in hospitality, efficiency is everything. That's why their system lets you take payments. Track sales, handle inventory, manage staff, send invoices, and keep up with finances all in one place. Apply through orders with zero mistakes. Get the data you need and keep everything working together. So you're ready for whatever's next. Learn more about their customizable plans at squareup.com. It's something else here now.

Something new. From exclusively on Paramount Plus, it's the series Stephen King. calls scary as hell. Everything here is impossible, but it's also real. Sci-fi vision calls it the best show streaming right now. We're running out of time and we still don't know the rules. Don't miss what the movie blog calls something you need to watch. Saving those children is how we all go home.

From Binge All Episodes exclusively on Paramount Plus. You are not mid. You just have no brand. How did a small mistake in branding delay Pinkin? Pink Panther success for over 10 years. If there was one person's shadow band by fame, it must be Pink Panther's. You might be confused because her songs blew up since her first TikTok collaborated with Ice Spice landed number three on Billboard 100.

Crazy! In Jee Kvoke, Rolling Stone landed opening for Olivia Rodrigo. But no, no, no, no. Before all this, Pink Panthers was under a different name. VBW. Failed on SoundCloud, failed on Spotify, had to change her name and make a new style. And even then, the unlucky girl syndrome followed.

Worst concert ever. Her song blew up, I Spice, the feature creator blew up. Best new artist over here. But she got called an industry plant and faded away. Became a TikToker with quote unquote mediocre and overhyped music and was laughed at. My name is Pink and I'm really, I'm really glad to meet you. Lost hearing and had to cancel the Guts tour opening for Olivia Rodrigo.

Sorry, I'm sorry about that. I'm so sorry. And even Pink Panther said herself, quote, I don't think I'm very brandable. Ron, she was too humble. You're lying! So how did a tweak in branding finally unlock her power after 10 years? It's all marketing.

As your marketing best see, who graduated top 1%, who graduated top 1% UCLA Biddle, business economics with a background in marketing we're going to explore how a tweak in branding can turn even the unluckiest unlucky girl syndrome around and how you can take things from pink panthera's story and apply to your own dreams because by brand i don't just mean slapping your name on a t-shirt branding is about how your future client future boss future boyfriend sees you and yes you have one i'm creating this series to analyze pop culture brands from a marketing perspective because i want

all of us to unlock the potential to build successful personal brands and businesses. Join the free email list below to not miss additional marketing knowledge. And I am so excited to talk about the five branding secrets of Pink Panther's. But there is a small caveat in the end I will mention because no brand is impeccable. Almost no fans and no energy at this concert. So here's how Pink Panther's broke the unlucky girl curse. Let's take it back to Pink Panthers 1.0. Victoria Beverly Walker, aka VBW, grew up in a chess player family.

Little did she know, her seemingly accidental moves in music would be the greatest play of all time. At 14 years old, she became the lead singer in a rock band. At age 17, she began using garage band to produce instrumentals for her friend. And funnily enough, garage band was also the start of Doja Cat, showing that those who want to make it happen will. As BBW began uploading her songs to SoundCloud and Spotify, as fairy tale as the story goes, Crickets. But it was not a waste of time. Because every time you browse or post online, you're collecting data,

little pieces of ideas and inspiration. But what truly saves you time to make the process way smoother is doing it all with a free Opera browser, especially if you're artsy like Pink Panther's, but feel creatively stuck on an idea. Opera is my free creative helper. Aria, opera's free built-in AI tool helps me visualize anything. Command line is easily accessed with command slash or control slash. If I want to create an outfit based on Pink Panther's lyrics,

operas got me. If I want to redecorate my kitchen based on a Pink Panther's theme, operas got me. Meanwhile, the detachable opera music player with Pink Panther's music is floating wherever I wanted inside or outside the browser. Spotify, Apple, Amazon, YouTube, SoundCloud title Deezer, it's all there. The music even pauses automatically when it play a video. So I can vibe to Pink Panther's and then instantly switch to her latest interview without skipping a beat.

As creatives, we can sometimes get a little messy, but never fear. Opera has tab islands, which basically means I can group my chaos. All my shopping tabs in one island, all my travel tabs on another. Collapse or expand them whenever you need. And if I click a link from one page, it automatically opens as part of my tab island. Less chaos, more flow. So it's time to level up your browser game. While learning, biving, and creating.

Click the link in the description and get started today. For free. But what was not free? The painful yet valuable lessons from these quote-unquote flops of early VBW. As she said, quote, I thought every artist was an industry plant. So how did the forgotten VBW become the quote sound of a new generation of club culture, according to BBC?

Everybody needs to be talking about how brilliant this record is. The sound of every second TikTok or real you see. NPR's best emerging artists, Pink Pantheras. Excuse me, can we get a picture? Instead of waiting for a fairy godmother to come save young VBW, she gave herself a new pink gown. called Pink Panther's, put herself in the driver's seat of a wagon called TikTok, and hit the road to the unknown to hell with it.

Little does she know, this throwaway attitude unlocked five key success factors. Each, especially the last, will be essential to her seemingly overnight success. First, Mystique. When Pink Panthers first uploaded songs to TikTok in 2020, these multi-million view videos never Okay, when I sell my business, I want the best tax and investment advice. I want to help my kids, and I want to give back to the community. Ooh, then it's the vacation of a lifetime. I wonder if my out of office has a forever setting.

An IG Private Wealth Advisor creates the clarity you need with plans that harmonize your business, your family, and your dreams. Get financial advice that puts you at the center. Find your advisor at IG Private Wealth.com. Rose and lasagna, medium power, 15 minutes. Sounds like Ojo time. Let's play. Feel the fun with Play Ojo.

The online casino with all the latest slot and live casino games. What you win is yours to keep with no wagering requirements. Instant payouts and no minimum withdraws. Hey, I just won. Woohoo. Feel the fun. Play Ojo. Honey, forget about the lasagna.

Let's celebrate. 19 plus Ontario only. Please play responsibly. Concern about your gambling or that of someone close to you. Call 16-531-2600 or visitconX Ontario.ca. This episode is brought to you by Tellus Online Security. Oh, tax season is the worst. You mean hack season?

Sorry, what? Yeah, cybercriminals love tax forms. But I've got Tellus Online Security. It helps protect against identity theft and financial fraud, so I can stress less during tax season, or any season. Plan started just $12 a month. Learn more at tellus.com slash online security. No one can prevent all cybercrime or identity theft.

Conditions apply. ever showed her face. Just snippets of tracks over random clips as much as anyone wants to say, oh, that is a genius rollout. It was simply her shyness and discomfort with the spotlight. Knowing that people that know me in real life are going to hear this is what's holding me back. But it created the purple cow effect in marketing that comes from Seth Golden's book, the purple cow. Imagine you are driving through the countryside. You see field after field of cows, they're all brown, black, or white. At first, you noticed them. then you stop paying attention because they all blend together.

But if you see a purple cow, you stop the car. You take a photo, you tell your friends, you post it online. While the entire 2020 TikTok was doing in-your-face dances to the same song, wearing the same crop top, using the same filter trying to be Charlie Demelio or Addison Ray, BAM! There is this faceless girl with a tomb you've never heard of before. That's a purple or pink cow. Just blocking your face is of course not enough.

The product, aka the music, is a purple cow on its own because. Success factor 2, nostalgia. Nostalgia marketing creates a positive emotional feeling by using familiar ideas to associate a brand with something for which customers already have found memories of. For example, Charlie XX bringing back the Bratstall, Nintendo bringing back the childhood moments with the switches, Sabrina Carpenter, geniusly making nostalgia part of her visual identity, and Pink Panther's becoming something of the past made. in the future. Her brand is a blend of musical nostalgia, visual nostalgia,

cultural nostalgia and nostalgia as trust. We'll go over visual branding later, but musically, her tracks pull from 2000s UK garage, jungle, drum and bass, and early 2010's bedroom pop. Sampling old tracks or using the production textures of past eras makes her music feel familiar and comforting. Like you've always known it, even though it's brand new. And that gets sampled by other artists like Central Sea, creating a ripple effect. I'll talk about the allegations of her songs not being real music in a moment, but B, culturally,

her lyrics often evoked teenage diaries, unrequited crushes, online friendships, themes that feel like a throwback. Millennials lived it and Gen Z romanticize it. Oh yeah, I love Roddy music. Who are you rocking out too? Oh no, she's there. But what's more powerful is C, nostalgia as trust. Nostalgia is inherently safe and comforting.

It lowers resistance. Fans trust her because her music feels familiar before it's even consumed. It associates her with the comfort of the Lofi girl. The trust in the other artist sounds in the sample, that subconscious trust creates loyalty. Which is why her fans obsess over every snippet and unreleased track. And D, which is also the third success factor, visual brand. In the digital age, no matter if the product is audio or visual, a brand needs a visual identity, which is not easy for some someone with a natural shyness.

Oh girl! But who says it cannot be played as a string? Since debut, Pink Panthers kept a low-key accessible aesthetic. Actually falling in love with her aesthetic. Stiling references Y2K microbags, muted tones, thrifted and minimalist aesthetics, emphasizing the nostalgic branding elements of early 2000s, indie and alt culture. Album, artwork, and TikTok clips often feel like Lo-Fi Tumblr or MySpace posts, giving her brand consistency. Like it's literally a window screensaver.

But retro patterns like plaids and dots also make it easy to repeat to begin a pink pantherous look that people can copy and set her forward as a trendsetter. I'm trying to actually bring Cheggings back. Which I am actually so surprised. She has the easiest naturally baked in branding association with her name. But has not own the color like Charlie XX did with Brad Green, Olivia Rodrigo with purple. Pink is literally such a low hanging fruit, a powerful association technique. For example, the way Sabrina Carpenter used priming with her song espresso,

that A, every time you have a coffee, you're a condition to think of Sabrina Carpenter. B, the song espresso evokes the pleasant sensations tied with their smell and taste associations with coffee, which will make you like her song more. I'll give you an example outside of music as well. In 1997, Mars had a sudden surge in sales, of its chocolate bars. Very funny. They didn't launch anything new. In fact, they didn't even change your marketing were sales. But guess what NASA was doing at the time? The Pathfinder mission on Mars. It became a trigger and because of the association, Mars had a surge in sales

without doing a single thing. That's when the brand is branding. If I were on Pink Panthers' team, pink is the easiest branding boost I would begin with. But here, comes a kicker. Even with so much nostalgia, there is fourth, futurism. Now, some might even argue, well, can you even call a Pink Panther song real music? Even after hitting Billboard 100 with Boys A Liar Part 2 with Ice Spice, and getting a call from Kendrick Lamar to collaborate, many still say, oh darling, you're not a real artiste. To which is the genius of her brand. It's too new to even have a

category on its own. And this is when you know the brand could become big. Just like when Billy Elish broke out, her sound didn't sound like music either. Whispery minimalist production, unorthodox song structures, lyrics that didn't follow pop tropes. She was very alternative. Until niche and alternative became mainstream. And what was once laughed at becomes something everyone tries to copy and a new sub-genre. Like Billy, Pink Panthers turns uncomforted, interventional choices into branding assets. While Pink Panther's tracks lean on 2000's garage, drum and bass, the production is ultra-modern. Short songs equal TikTok virality.

How does it feel that you've made the handshake trendy? Oh gosh. Oh yeah, I keep forgetting, yeah, I did. Minimal airy vocals give hyper-digital precision before AI music became a thing. The same thing, skeptics all not real are actually her purple cow. Features that make her shareable and culturally sticky. that earned her Billboard Producer of the Year. Oh, God, stop.

God, stop. But of course, we have to mention. Success Factor 5. Brand name, tower. Victoria Beverly Walker sounds like a person you meet at university. But Pink Pantherous sounds like a Tumblr legend, an alter ego, a character.

Why is stage name Pink? I actually wanted my stage name is just be Panthers, but it was taken, so I just a pink printress. The name itself creates intrigue before you even hear a note. Sometimes a good versus great name can make or break a brand, let alone, a mid one called backrup. Don't laugh, that's what Google was called. Beyond that, there's already a culture of familiarity with the Pink Panther. The cartoon character that is often elusive, clever, and hard to pin down, mirroring her persona as an artist with controlled accessibility, highlighting what could have been seen as a week, her shyness and shortness of songs as unique artistic choices.

Adding S to Pink Panther turns a familiar male cartoon character into a feminine alter ego, a fresh identity. Emphasizing her individuality and reinforcing her role in electronic and UK garage music, a space where women are underrepresented. The name is fun to say, fun to type, and visually distinct. Perfect for TikTok virality, memes, and press headlines. and press headlines. Again, I really think there is so much more power in the brand name itself that is just untapped. Just think about the Mars bars.

Being Pink Panthers and not maximizing pink as the brand color, it's like buying a whole mansion just to sleep in the garage. And with that, the final caveat is, is Pink Panthers a one-hit wonder with TikTok fame? Hence, the fairy tale warns, careful. The magical wagon, TikTok turns back into a pumpkin and midnight. TikTok. I'm so funny. How to deal with the industry plant allegations, avoid BC as a TikToker, and become a new legacy artist.

I have many thoughts, but two come to top of mind. First, cross-platform artistry. Like Spotify, YouTube, and live shows, plus credible collaborations, aka association, equal diluted TikTokar status. Second, thoughtful evolution, plus consistent aesthetic, equal legacy artist potential.

Billy Elish faced similar skepticism early. But her consistent artistry and hands-on production shut them down because nothing speaks louder than proof of action. A good product will market itself and live through time. For homework, take out your notes app. Ask yourself first, what is a quote-unquote weakness of yours that can actually turn into brand power? For example, shyness into mystique.

Second, what is something you like to be associated with? And how can you be associated with it faster and longer? If you learn something here, send it to someone you love, give it a five-star review. Free email us resources, all links are below. This is your marketing besties, Zoe Unlimited. Episodes are available on all podcast networks, Apple, Spotify, YouTube. And if you liked this episode, make sure to check out these other two I made just for you.