The Marketing Bestie Podcast with zoeunlimited - the sugar babies boom

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Starting point is 00:00:30 Ones Laura versus fruit flies Swarming your fruit and terrorizing your kitchen These little freaks multiply at a rate That would make a rabbit say yo Chill But Laura shopped on Amazon And saved on cleaning spray

Starting point is 00:00:49 Countertop wipes and fly traps Hey fruit flies Your baby boom ends here Save the Everyday with Amazon In communities across Canada, hourly Amazon employees can grow their skills and their paycheck by enrolling in free skills training programs for in-demand fields. Learn more at aboutamazon.ca. Hollow be his bank account after he falls in love with me. Thy burk can come, his will, I will be on.

Starting point is 00:01:27 Shower me with abundance as my love language is mine. Give me the strength to withhold the poochie until I get the Gucci. Lead all men into my temptation and deliver me to a rich husband. In your name we pray, in the name of the dollar, Louis Vuitton and his hedge fund, our man. That was beautiful. Go find rich husband. Go find rich husbands. Go find rich husbands.

Starting point is 00:01:54 In case if you don't use TikTok, which by the way is an accomplishment. There's been this weird trend going on, but to be honest, like name one that isn't. And it is girls showing off their lives as sugar babies or on the hunt for their sugar daddies. So, testing, working. I never want to do this shit again. Today I set off on an adventure to find rich husband and it kind of went like this. So you want sugar? Yes.

Starting point is 00:02:28 Get the allowance, baby. Yes. You just want to go shopping all there? Yes. How much do you make? We'll take a percentage. Perfect. I can't afford off the baby.

Starting point is 00:02:40 I got a two. Sometimes I wonder whose father is this. I don't know what to say other than this is a perfect topic to discuss around Valentine's season. Does she love you or does she love your money? You'll never know. Just kidding. You will. Or will you?

Starting point is 00:03:11 Okay, let's dive into the Sugar Baby Boom and talk about what the heck is going on. the reasons behind the sugaring boom, the price tag of youth and beauty, as well as a sweet dose of discussion on the topic of self-warred. Hi, what can I get for you today? Yes, I would like to have your most expensive champagne and only one glass. All right, and for your father? This is not my father. I'm so sorry, I assumed he's your father because I heard you call him that, oh, in that case, uh, what would the gentleman have for him just a bill what is a sugar baby according to the urban dictionary a sugar baby is a young female or male who is financially

Starting point is 00:03:57 pampered cared of by a sugar daddy or sugar mama in exchange for companionship i.e. sexual favors seeking arrangement a site for sugaring arrangement indicates that the average sugar daddy in 2020 is 38 years old and earns 250k US dollars while the average Sugar Baby is 25 years old and receives around $2,800 monthly from their daddies. Sugar dating has existed for centuries. We'll get into the greater details of the evolutionary and biological explanations behind all this later. But men, but men prefer younger, attractive women because they are more fertile, and women prefer, women prefer fire or sirens.

Starting point is 00:04:53 Women prefer older, successful men because they can provide for the their offspring. In 1901, the rule for the ideal bride was popularly described as half your age plus seven. Famous early examples of sugar babies were royal mistresses in both Western and Eastern culture. The first use of the term sugar daddies didn't appear until the 1900s. Adolf Spreckles, an heir to a sugar fortune was affectionately referred to as sugar daddy by his wife, Alma, who was 24 years younger than him. By the 1950s, the idea had hit Hollywood, seen in movies like gentlemen prefer blondes, and how to marry a millionaire where young women were in pursuit of wealthy benefactors.

Starting point is 00:05:37 Sugar dating isn't anything new, but in the age of online dating, this type of mutually beneficial relationship has undergone a democratization, making it available to anyone with Wi-Fi. How Sugaring Came About Love and Money Sugaring is actually very understandable through the perspective of evolution. David Buzz, a prominent evolutionary psychologist, came up with a sexual strategy's theory, which suggests that the tendency for women to spend more on resources and for men to spend more on looks is consistent with the different tasks facing women and men when

Starting point is 00:06:11 it comes to reproductive success. Men are able to produce seemingly endless amounts of sperm on a daily basis and could, in theory, sleep with as many women as they like without worrying about long-term commitment. She what's your name? Do you want to know sex with me? What? What's up? Like right now?

Starting point is 00:06:29 Yeah. Let's go. Yeah? Like right now? Let's go. Let's do it? Yeah, come on. All right.

Starting point is 00:06:37 We get married and have kids. I don't know about all that. According to Buss's theory, men care most about a woman's attractiveness, implying good genes that will give their offspring the best chance of also being reproductively fit. Whereas women ovulate once every month, carry the baby for nine months and faces a risk of dying during childbirth, which makes sex much more costly. A question for you guys. Would any one of you three be interested in having sex with me? Would you like to have sex with me?

Starting point is 00:07:13 It's the family and friends event at Shoppers Drug Mart. Get 20% off almost all regular priced merchandise. Two days only. Tuesday, April 28th and Wednesday, April 20. 9th, open your PC Optimum app to get your coupon. I'm good. Can you leave, please? No. No. No.

Starting point is 00:07:34 No, not you. Do you want to have sex? Interested in having sex with me? No. No. So for women, the top factors in selecting a mate has always been resources, such as food and protection, which implies higher survival rate for their offspring. In the end, it's all about survival of the offspring and passing down those genes.

Starting point is 00:07:55 down those genes. However, as humans, we've evolved. Shocking. In the beginning of the 19th century, the percentage of children living up to 35 years of age increased from 45% of the population to over 98%. Meaning survival of your offspring is no longer a pressing issue. And if you could only focus on ensuring one trait of your partner choosing looks or wealth doesn't actually give you the additional advantage of your offspring surviving. The question is, why do we still do it? Youth and Beauty with a prize tag. Like I said, and me, you know, I'm 56 years old.

Starting point is 00:08:34 Damn. I'm sorry. I'm sorry. As humans, we are lazy and we avoid paying. If there's an easy way, it'll be hard to resist the temptations. Yes, being a sugar baby and living off of someone else's wallet is a choice. Some people do it to pay off their tuition. Some people do it to enjoy a lifestyle they can't afford on their own.

Starting point is 00:08:59 own whatever it is sugaring is a mutually agreed upon transaction both parties give up something to receive something in return however when we look closer at the details of the agreement we come upon a question what is the fair value of youth and beauty there is nothing wrong with wanting to be treated well in fact if someone doesn't treat you well drop them Asap. Funny, right? No, but really, why are you being treated like secondhand garbage when you look like a first-class flight to the UAE? That's right!

Starting point is 00:09:38 You have to say what? You have to say bye-bye! With that being said, if man treats you like trash, his dad you shall smash, and you will take all the cash more! That was beautiful. Go find rich husband. But someone could buy you all the broken bags, diamonds, and property, and still not give you the respect you deserve. For the Sugar Daddy's, these men Material goods are honestly not worth much compared to their total net worth.

Starting point is 00:10:02 On the other hand, sugar babies are exchanging their once-in-a-lif material commodities. If you don't take you to a beach in Touloum, leave the room. If you don't take you to Paris, put some near in your shampoo and leave him powerless. If you don't take you part thing in New York. Uh-huh, what you're gonna do? What you're gonna do? Jabbing with a floor.

Starting point is 00:10:21 If he didn't take you on his business trip to beg death. Okay, okay. Beg his death. Oh! If you don't take you to take you to Italy. Okay, okay. Make up officially. Oh.

Starting point is 00:10:31 With that being said, go find rich husbands. Let's talk about materialism for a quick second. With the ease of social media showing us the highlight close-ups of celebrities, influencers, and even our own circles, affluent lifestyles, it's hard not to want more material things when we are constantly shown a feat of them. So can money buy us happiness? In 2010, Nobel Prize winners, psychologist Daniel Kahn and economist Angus Dayton found through their research that emotional well-being rose with income. but only to an annual salary of $75,000, which is roughly $90,000 adjusted for inflation. However, in 2021, Matthew Kilingworth's research showed that well-being continued to increase as steeply passed an annual income of 80,000 as it did below it.

Starting point is 00:11:16 With a conclusion that higher income may still have the potential to improve people's day-to-day emotional well-being rather than having reached a plateau. What both studies agree on is that below a certain level of income and purchasing power of materials, life is going to be tough and you'll more likely be unhappy. But the extent to which the incremental potential for money to bring happiness is still debatable. So sure, more wealth could potentially bring us more happiness, but at what expense? Let's talk about self-worth. Being a sugar baby and living off of someone else's wallet is a personal choice. However, this choice gives someone else the control to determine your worth.

Starting point is 00:11:58 Quite literally. Are you worth a Chanel or Dior? Are you worth a penthouse or mansion? And that worth and that worth comes with an expiration date. What happens after you lose through youth and beauty? The issue with the sugar baby's trend is that it is obscuring a lot of younger girls' understanding of what is love and caring as well as their self-worth. And holy grab sugar coaches. Your favorite sugar baby lifestyle coach makeup guru supermodel now. Influencer, Food, Connoisseur, and professional STEM instructor. Today I'm going to teach you how to talk to men. Girl, I got you.

Starting point is 00:12:51 So these are the clothes that I would wear in very specific sugar baby situations. Go find rich husbands. All I can say is that you can truly learn anything you want. I don't know, but if you think you're only worth all the material possessions, that's like a penny to some sugar daddies, that will become your worth. And the underlying contract is that you value your youth only as much as handbags, or vacations or whatever your sugar daddy is willing to get you, which ladies and gents, you can buy your own.

Starting point is 00:13:38 That is right. If you want to change your life by marrying a rich man or woman, why don't you just become the rich man or woman? Any sense of self-worth you receive from someone else, either in the forms of money, materials, compliments can be taken back so easily. Only the things you built yourself. A career, a fortune, a toned body,

Starting point is 00:13:57 whatever feel like they are truly yours. So that wraps up our sweet little discussion on the boom of sugar babies. Let me know in the comment section of your thoughts on sugaring. Don't forget to like and subscribe and follow me on Instagram to join my broke journey

Starting point is 00:14:14 and I'll see you next week. Bye.

The Marketing Bestie Podcast with zoeunlimited - the sugar babies boom

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