The Michael Knowles Show - The WORST Pride Month Commercials ... So Far

Episode Date: June 7, 2025

They really thought this was a good idea…   In this episode, Michael Knowles reacts to the most unhinged, cringe-worthy, and downright ridiculous Pride Month ads from major brands that took things ...way too far. From rainbow-washing to identity politics overload, we break down the most embarrassing corporate virtue signals of the month—so far.   Which company wins the prize for the worst Pride campaign? Watch and decide.   - - -   Today’s Sponsor:   Hillsdale College - Start learning today. Go to https://hillsdale.edu/knowles to sign up for over 40 free online courses.   - - -   Privacy Policy: https://www.dailywire.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:11 Kayak, got that right. The great news is that pride is dying. Pride, which goes before destruction and a haughty spirit before the fall, pride is much weaker this year than it has been in pride months prior. However, it's not dead yet. It's still around. There's still companies and teams and all sorts of people posting their pride. Mr. Davies, give me the roundup.
Starting point is 00:01:42 Nah, that's the worst one. You started with the worst one. I would get it if it were soccer or like the WNBA. But baseball? all of baseball's LGBT fans. How many LGBT fans watch baseball? Baseball is the most conservative sport. Don't do it. Don't do it. You know what's funny? You would expect them to use all sorts of different colored string. But because a baseball is stitched up by one string, if they actually did that, you would realize that baseball is about unity, not diversity, and not all the weird sex stuff. So they had to just find a string that artificially had all these different colors in it.
Starting point is 00:02:33 That's funny. When everyone can be who they are, then it'll all be great. Unless they're a man who thinks he's a woman, in which case they shouldn't be who they are. They should pretend to be someone else. Okay. The Seattle Mariners, okay. At first, I was afraid it was just going to be an MLB ad generally. All right.
Starting point is 00:03:00 The Seattle Mariners are gay. That's fine by me because I'm a lifelong Yankee fan. So it doesn't bother me at all. Next one. Football is gay. Lesbian, okay. Do they mean like football? Or do they talk about like real America football?
Starting point is 00:03:16 This is NFL, huh? I don't think football is gay, but I don't like football. It's not my sport. I only like one sport, and it's baseball. I get throwing heat. H-meet. Which is a little bit gay, apparently, too. But football, okay, football.
Starting point is 00:03:38 Look, football already disrespects the American flag and promotes black power Marxist organizations. And so I don't, whatever. Being gay is like the eighth problem that the NFL has right now. Next one. Oh, this is bad. On our street, everyone is welcome. That's more of like a Mickey Mouse.
Starting point is 00:03:56 That's not, I can't really do a good Sesame Street. I haven't watched it in about 32 years. On our street, everyone's welcome. Together, let's build a world where every person and family feels loved and respected for who they are. Happy Pride Month. And it's a gay thing. So in case you haven't processed this,
Starting point is 00:04:14 a publicly funded children's puppet show is promoting extremely weird, deviant, aberrant sex stuff to an audience of primarily two to five-year-olds on your taxpayer dime. Do you want your tax as going to puppets trying to turn your kids like gay and trans? I don't want that. We need to defund Big Bird.
Starting point is 00:04:40 This is what we need to do. Can you try reading it in like a cookie monster voice? I can try that. On our street, everyone is welcome. Together, let's build a world where every person and families loved and respected for who they are. And where all you little kids are gay. Gay, be gay, gay, gay, gay. Is that how Cookie Monster sounds?
Starting point is 00:05:04 I don't. I hope not. Yeah, I know. They never cast me as Cookie Monster. Ah, no, come on. Come on. I knew that was coming. I already saw it. Like on Twitter, I already saw it from days ago. But they did it. Now, look, they didn't change their profile picture.
Starting point is 00:05:25 They moved on immediately to, like, Lou Gehrig Commemoration Day. So they didn't have gay stuff on their uniforms. They just put the number four in their uniform. But Seattle Mariners are gay. That's fine by me because I'm a lifelong Yankee fan, so it doesn't bother me at all. George Steinbrenner is rolling in his grave over this, okay? I don't know what the hell is going on here. George would never have let this happen.
Starting point is 00:05:54 He never would have players have beards, and he never would have the team go gay. You can delete the post. You should delete the post. iPhone. Chitone iPhone. Shatoni phone. Notice, though, notice how much Apple is hedging its bets here.
Starting point is 00:06:20 They don't post any rainbows. They don't post any dudes or ladies doing weird stuff. It's very subtle. They mostly just post Indians looking kind of Indian. And then it's just very black and white, celebrating pride, shot on iPhone. They know, they know Apple is a smart corporation, and they know that pride is not cool anymore. They just say they do the perfunctory, yeah, do you guys are still like pride? Okay, we do a sort of pride thing, but no.
Starting point is 00:06:42 That's the straightest pride ad I've ever seen. Next one. Hold on. We're a pause right there before we get to my very, very important point because you should go to Hillsdale.edu slash Knowles. history, economics, classical literature, constitutional interpretation. Did your education cover these foundations? Perhaps not.
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Starting point is 00:07:53 It's free. It's easy to get started. Hillsdale.edu slash Knowles, Hillsdale. That's like the opposite of the Apple ad. That is a pretty overtly, grossly sexual ad. I don't like the movement. I don't like the implication. What company was that? It's a headphone company.
Starting point is 00:08:32 Okay. Well, no need to buy that. The World Health Organization. Come on, man. I don't, let's just take the trans thing. If you engage in the trans ideology, you are much, much more likely to, especially if you have the procedures, you're much, much more likely to have bone problems, to have early death, to have anxiety, depression, to be suicidal. You are much, much more likely, dramatically more likely, to have all sorts of serious health problems. And everyone has known that since at least the 80s. And you've got the world.
Starting point is 00:09:11 health organization. Love is healthy. Love is healthy. LGBT L.M.N.O.P. stuff is not healthy. Whatever you want to say. You could even say, I like the LGBT stuff, or I support it anyway. You certainly can't say it's healthy. I'm very glad Trump voted to pull our funding from the World Health Organization. That's like the anti-obesity campaign promoting, you know, jars of Criscoe and Tubbs of Big Macs.
Starting point is 00:09:40 Totally ridiculous. Nashville Predators. Happy Pride Month. Well, that actually makes sense. Not because of the Nashville or because of the team, but because the biggest LGBT ideologues and pride activists are definitely predators. So that is a, that's what we call brand synergy. That kind of works. So I'm very sorry for the team's fans. Canada, yeah, okay, whatever this Canadian thing is, definitely makes sense that it would promote pride. It was a bit of a range of emotions this morning coming here and getting dressed for this. flight. We are doing the first ever. Now let me get that one straight because a few letters
Starting point is 00:10:19 have been added to this one. 2S-LGBQ IA plus flight ever in Canada. I do identify with the progress flag. There is something in there that represents me as well. So it was a bit of joy having the opportunity to do this flight today. Aya, we'd like to see you to see the moment mark of the history Canadian and want to celebrate not just our community, but our freedom to be who we are both at work and in society. Shante, you all stay. Air Canada wants to show that they value everyone equally, which is why only gays are allowed on this flight.
Starting point is 00:10:58 We value everyone equally, but if you are sexually normal, you're not allowed on. We hate you. You're excluded. Is that legal? Can they legally do that? Not that I would be the most eager to be on the flight, but we value everyone.
Starting point is 00:11:13 We include everyone. Unless you do like normal stuff, in which case, Get it. It's not this kind of airplane, okay? We don't take to your kind around here. If you're not a member of the 2SQ, LGBT L MNOP, plus community, we don't want you on our airplane. Enchanté.
Starting point is 00:11:33 I, je ne's-sue pas achante. O'Avoire. Okay. I'm not buying any of this stuff, but I was curious as to what Target was going to do for their pride line this year, given that they've rolled back so much of their DEI, have lost literally millions of dollars in sales on account of that decision. And boy, howdy,
Starting point is 00:11:52 was I surprised to see what they're offering this year. Kicking it off in their home decor, they have a series of these birds that my sister used to collect, and they have a bunch of, like, drag queenie birds. There's like a Marie Antoinette bird, which is sort of interesting. And then there's this here, perhaps the most homophobic of them all. Mini bird figurines, gal, and pal. And they do come with the optional upgrade of purchasing. the U-Haul moving ban. Just gal and her pal and their U-Haul. You're not going to find anything in stores that says queer or gay on it. It will say authentic or proud.
Starting point is 00:12:28 Anything that says gay or queer on it seems to be for online only. You don't get to make jokes about us when you're not laughing with us. Yes, you do. Right? I mean, look, you know what I say about Target? That's a good start. I'm glad they're not actively trying to propagate. the kids into weird sex stuff.
Starting point is 00:12:48 But it's only a good start. I don't want any of that stuff in Target. Target's a big company, and it is part of the broader public square. And I don't want any of that weird stuff in Target. I don't want any of it. The dolls can maybe stay because they're kind of funny. But the other stuff, the rainbow stuff, and the authentic and the proud. I don't want that.
Starting point is 00:13:07 I don't want even that. My heart goes out to you. Good start. Clearly, look, the momentum has moved again. the pride, which is good because of how pride goes before destruction and a haughty spirit before a fall. Okay. What was my favorite one? That's the one. That was my favorite. You saved the best for last. Things are moving in the right direction. Also, I kind of want the gal and pal dolls with the U-hole. It's funny. It's kind of funny. See you next time. Gal and Paa.
Starting point is 00:13:49 I sold my car on Carvana last night. Well, that's cool. No, you don't understand. It went perfectly. Real offer down to the penny. They're picking it up tomorrow. Nothing like. went wrong. So what's the problem? That is the problem. Nothing in my life goes to smoothie. I'm waiting for the catch. Maybe there's no catch. That's exactly what a catch would want me to think. Wow, you need to relax. I need to knock on wood. Do we
Starting point is 00:14:09 have wood? Is this tablewood? I think it's laminated. Okay, yeah, that's good. That's close enough. Car selling without a catch. So your car today on... Carvana. Pick up these may apply.

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