The Mindset Mentor - Is it a F**k Yes or a F**k No? - Business Edition

Episode Date: November 19, 2020

*SPECIAL ANNOUNCEMENT - This is the first Thursday episode of the Mindset Mentor ever!*Moving forward, every Thursday, my business partner, Dean DeVries, will be joining me as we break down mindset topics on how to run a business, entrepreneurship or how to have a successful career.In today's episode, we teach a very simple decision making technique that we use to run our businesses!To book a free business consultation call with Dean go to http://www.bookwithdean.com/ Want to learn more about Mindset Mentor+? For nearly nine years, the Mindset Mentor Podcast has guided you through life's ups and downs. Now, you can dive even deeper with Mindset Mentor Plus. Turn every podcast lesson into real-world results with detailed worksheets, journaling prompts, and a supportive community of like-minded people. Enjoy monthly live Q&A sessions with me, and all this for less than a dollar a day. If you’re committed to real, lasting change, this is for you.Join here 👉 www.mindsetmentor.com My first book that I’ve ever written is now available. It’s called LEVEL UP and It’s a step-by-step guide to go from where you are now, to where you want to be as fast as possible.📚If you want to order yours today, you can just head over to robdial.com/bookHere are some useful links for you… If you want access to a multitude of life advice, self development tips, and exclusive content daily that will help you improve your life, then you can follow me around the web at these links here:Instagram TikTokFacebookYoutube

Welcome to today's episode of the Mindset Mentor Podcast. I'm your host, Rob Dial. And if you have not yet done so, hit that subscribe button so that you never miss another episode. And today I have a massive, massive announcement. As you know, we put out three episodes every single week, Monday, Wednesday, and Friday. And one of the things that I don't talk a whole lot about is how much I coach business owners. And with that, decided that it would be smart to actually start a brand new podcast and add it to this. So instead of Monday, Wednesday, Friday, we're going to do Monday, Wednesday, Friday, we'll be the mindset mentor. And then Thursday, every single Thursday, will be the business edition of the mindset

mentor. And my best friend, Dean DeVries, who's helped me build multiple multimillion dollar businesses is going to be joining me every single Thursday as we break down what it takes to grow your business. And this could be for people who are entrepreneurs. This could be for salespeople. This could be for people that are climbing the ladder at your company. This can be if you want to learn how to get better at leadership or if you just want to start a side hustle. So if you're interested in learning about that every single Thursday on this channel, we're going to be putting out a business edition of the Mindset Mentor.

So Dean, welcome to the very first episode. This is the inaugural episode. Of the business edition of the Mindset Mentor. And so I'm excited to do with you because we've known each other for 14 years. We started our first business together running a million dollar business when I was 21 and you were 20 years old. And we've built a couple other ones since then. And so I thought for everyone out there that wants to be an entrepreneur or is an entrepreneur or a business owner or has a side hustle, or they're trying to climb the

corporate ladder, they want to be a better salesperson, we could start a podcast, we could try to impact them as much as possible. 100%. Yeah. And we just love this stuff. And we've been talking about, we've been delving into business. And it's funny, because like the mindset mentor talks about like a lot of personal growth. But really, like, if we go back to the very beginning of our journey, the reason why we decided to embark on this journey of personal growth is because we just we wanted to make more money right we wanted to grow our business and i just remember our very first mentor sharing with us that the level of our business and the level of our income will never exceed the level of our personal growth

and so i just remember that being like that defining moment where you and I were just, we've always kind of been on the same sort of journey where we're just like, I want to continue making an impact. I want to, you know, and back then our motivation for making money is a whole lot different now, you know, now we're really connected to the purpose, but, um, but it's always been, uh, something that we've, uh, been really passionate about. So I'm just honored to share in this journey on this platform with you and with this audience. So yeah, I think it's gonna be awesome. So today, if you are offended by cussing, this is not the episode for you. You might want to turn this one off because we're going to cuss in this episode more than

I probably ever have in any episode that I've done in almost 900 of them. And the reason why is because the title of today or what we're going to be going over today is this. If it's not a fuck yes, it's a fuck no. That's what we're going to be talking about today. And really what it comes down to is how to make really decisive, great decisions in your business and also in your life based off of a really simple concept. And the concept is this. If it's not a fuck yes, it's automatically a fuck no. Dean? Yeah. And what I love about this is that this is like the litmus test on making those decisions that are in alignment with number one, what it is that you actually want. So often we make decisions because we feel like we need to make decisions for other

people. You know, like I'm going to say yes to this because that's what they want me to do. And this is the total litmus test for making the decisions that you really want to make, but also the decisions that are going to move the needle forward in your business and make the biggest impact on the business. So I'm really looking forward to diving in on this. Yeah. And a lot of times, like you said, what we do is we go in and we start a business because we think other people will appreciate that business or we get a degree because we think other people appreciate that degree. Or we do something because our parents told us that that's what we should do for our lives. And we follow what other people tell us to do. And then one day wake up and we're like, where the hell am I? This isn't the life that I wanted. I'm not doing what I wanted with who I wanted. And I'm not making the money and the impact that I truly want. And if you would have known to go back to when you were in college or when you were first starting your business or when you're first starting that degree and go, is this a hundred percent fuck yes for me?

And if the answer is no, then you shouldn't do it. Right. And a lot of people in the Western world, what we really struggle with is the idea of, you know, we're really great thinkers. We're taught to always come from the mind, but we're not really taught to go from the gut. Like what's your gut feeling say? One of the things that I find with a lot of people that we coach is we say, what does your gut say? And they're like, I don't even know how to hear my gut. I don't know how to, and it's a feeling and we're not really taught to feel.

We're taught to think more than anything else. And so this question kind of makes it really simple where if I were to sit down and say, hey, well, what do you think you should do in this situation? A lot of people are like, oh, I don't know. Okay. What do you feel like you should do in this situation? Oh, I'm not really sure what I should do. Okay. Let's make it easy. Dean, is this business a fuck yes for you or is it a fuck no? And if you make it even easier, just ask yourself the question, is it a fuck yes? And if you're like, ah, I feel like I'm like 75% there, then guess what? It's automatically a fuck no. That's the best part about it. And it makes it really easy to just make decisions as quickly as possible and to line up with what you truly want to be doing and then just continue to keep

going. Yeah. You know, and, and this is not just good for business, by the way, this is just good for any decision-making. Like imagine if every decision that you made was just a fuck yes. Like if, if, if you said yes to something, it was a fuck yes. And if it's not a fuck yes, if it's a 99% yes, it's automatically a fuck no. So yeah, we'll, we'll dive into, uh, on this episode, how this manifests in business and some of the decisions that we make that it's oftentimes easy to make decisions that are like, ah, it's a 99%. Yes. So on paper, I can, you know, I can put some logic to this and convince myself that, yeah, you know what, I'll just go ahead and do it versus like, fuck. Yes. This is what I want. This feels good.

Right. And what it comes down to is really the life that you're trying to build. Like if we just say, okay, we're talking about bills, business, we're talking about relationships, all of those things. But if I go, Dean, would you want to live a life? That's sure. Right. Like if I go, do you want to do this? And you're like, ah, yeah, sure. I could do that. Do you want to live that life of, ah, sure. Or do you want to live a life that you're like, fuck yes. Yeah. I mean, it makes it simple. If all of your decisions are fuck yes, your life will be a fuck yes. But if all of your decisions are, well, I guess, then your life is going to be a, well, I guess that doesn't sound exciting. That doesn't sound sexy to me.

And I'm sure like everybody can relate to this saying yes to something that wasn't truly a fuck yes, that will in due time will eventually become a fuck no. Right. You know, saying yes to a relationship where it's like, ah, yeah, I'll, I'll, I'll, I'll give it a try. I'll put my toe in the water that ends up turning into a fuck. Now you know how it relates to business, hiring an employee.

Uh, I need somebody right now and yeah, they'll, they'll, you know, they'll, they'll be okay. They're good for right now. That's going to turn into a fuck now. Right. Taking on a new project where it's like, Oh yeah, I could do that. I need the money. So I'll do that, you know, for right now, that's going to turn into a fuck now. Right. And we've coached enough people and, and gone through enough businesses to see how something that's not a full fuck. Yes. We'll turn into something really toxic later on down the road. So first thing you said was relationships, right?

How many people listening to us have had a relationship that was not a full fuck yes? And then they stayed there for way too long. And then what happens? It becomes toxic. They hate it. They resent the other person. They resent each other.

All of those things happen, right? That relationship was never a fuck yes from the beginning. How many people listening to us right now are not in a full those things happen, right? That relationship was never a fuck yes from the beginning. How many people listening to us right now are not in a full fuck yes relationship, right? Like don't send me emails about it. The fact that I made you get a divorce, that's not my fault. But that's what I mean is like, just really think about that. Like the relationship that I'm currently in, is it a full fuck yes or is it not? And that'll tell you what you really truly should be doing in your life, right? If you go back to another thing where you said, you know, clients, right? I understand when you start a business, you want to make money, right? And at some point in time,

you do have to kind of start to do things you don't want to do to get money into your business because it is, you know, the blood of your business, the oxygen of your business. You need money for your business to survive. But at a certain point, you've got to learn that there's literally some jobs that you should not take. We'll give a perfect example. Chris, who's behind the camera right now and helping us, she had a proposal today, or she had a call today with a project that she wanted. And she literally said before she got on the call, I want it to be paid $10,000 for this project. Right? Good. You need to know what you're worth and not take any less than that. And then when they came and said they wanted to pay 1300, that's a full fuck no. Right? When you get to a point where you're not struggling anymore, you've got to have the

fuck yes or the fuck no. And the reason why is because there's too many people that run too many businesses that are doing shit that they don't want to do. And they actually resent their business because they said yes to too many things that were a fuck no from the beginning. Yeah. A hundred percent. And I can also, I mean, through, through this journey, you'll get to know a little bit more about my story, but in my real estate business, when I was becoming a brand new realtor and taking on the clients that I just knew were going to be a pain in the ass. But at the, at the beginning I was like, I just need the experience. I just need the money. I just need, you know, I need, I need, need, need, right. Coming from that

place of scarcity. And, uh, I learned really quickly that in those moments, I'm like, I didn't trust my gut to just say, this is a fuck. No. And I just, I, I convinced myself that I should do it because I was new because I was just starting out and it never panned out. So learning that, that lesson, and hopefully this could be like that lesson for you. If you're listening to this, it's never worth it when you take on that client or when you take on that project, because ultimately if it's not a fuck yes, you're going to under deliver. And not only are you going to be unsatisfied, but probably your client or whoever you're, you're working with on the project is going to be unsatisfied as well.

A hundred percent. And, and, and that not only makes the relationship bad, but it also makes your quality of work bad, which who wants to go out and do any bad work? That's not something that somebody wants to do, right? So you've got to think about it that way. Another way that it works in business as well as business partners. We were speaking about this a little while ago before the cameras turned on. But one of the things that's great about you and I is as similar as we are, we're also really different. You bring different skill sets to the table than I bring. And I bring different skill sets to the table than I bring. And I bring different skill sets to the table than you bring. And that works for us. But a lot of people go into business with a business partner for a couple of reasons. Number one is because they don't feel like they're good enough

to do it on their own. So they have to bring somebody else. And then that turns toxic. Or number two, they do it with someone who's very, very similar to them. They bring the exact same skill set to the table. And then they're like, well, we're not going anywhere. And the reason why is because you have to have a business partner that's good at what you're terrible at. And you have to be good at what your business partner is terrible at as well. And so if you look at it that way and you go, okay, all right, we're good at this. He's good at this. I'm good at this. He's good at this. I'm good at this. There's too many similarities. I get this feeling that this might not work a hundred percent. Is this a fuck

yes? And if it's not a fuck yes, it's automatically a fuck no. And that can really take a business and run it into the ground. If you have two people that are not full fuck yeses in the business, in their, their, what they do and their traits, but then also as well as if your business partner has to be a full fuck yes into your business as well, not 25% into the business. Right. Yeah. Yeah. And you know, what you're talking about is like bringing that level of intention. Like, is this going to be a relationship that is a fuck? Yes. Not just for me. Like, am I going to be excited to work with this person every single day for the next 10, 15, 20 years? I mean, a partnership in a business is like a marriage, right? Like you're basically getting married. It's the same, you know, type of responsibility to the relationship versus like,

I know a lot of people, they want to get into business partnerships because they don't either, they don't want to do it alone or they don't have enough confidence that they could do it alone. Right. So, um, yeah, I love, I love that aspect of it. And, uh, and going back to clients, one of the things that's really important as well is the prices that you're charging as well. So you and I have coached hundreds of business owners. And one of the things that we say to almost everybody is raise your prices. Yeah. And the reason why is because most people undervalue themselves. And so if you're going out realize this, if we're diving into just mindset in general, obviously most people in the world

have some lack of self-worth in some area of their life. And with that lack of self-worth, then when they go and they make a proposal and they don't charge what they truly want to charge, it's usually because they're like, I don't know if I'm worth it. Right. And so like an example is we've coached a lot of coaches over, you know, and taught coaches how to, how to make money. And a lot of times the first thing I say to them, double your prices. And they're like, there's no way I could double my prices. I'm like, no, double your prices. Don't go into your next phone call and not have your prices doubled. And they're like, I don't know if I could do it. I was like, I don't care if you don't think you can do it. You can say double your... If you say it's 500 bucks a month, normally now I'm going to say

a thousand bucks a month. You don't have to think that they're going to say yes in order to just go out and actually do it. Here's what's interesting about it though. Most of the time, the person says yes. And what happens, the real interesting thing about it is that sometimes we need people to say yes to us for us to actually get confidence in ourself. But if we're not going out there and asking the price that we truly want, then we're never going to feel like we're worth the prices. And the worst thing that you could do is to charge less than you feel like you're worth, because then you're going to resent that person. You're going to resent the work that you're doing, and it's never going to be a full fuck yes for you. So then you start to resent your business

because you're working really hard. You're not making the money that you truly want to make. And so what I always tell people is just double your prices. Just tell the next person that walks in your door, whether it's a physical door, whether it's an online door, it's double what you were charging. If you charge 500 bucks, just say a thousand. Say it a couple of times. One person's going to say yes. And you're going to go, oh shit, I've been undercharging for years. Yeah. And to figure out what that fuck yes price is, don't look at it in terms of like, you know know what's the fuck yes of what i want to charge because then that little imposter syndrome in the background is going to say oh you're not worthy

enough we are not good enough that you're not worth that that amount of money instead focus on like is that a fuck yes for me to earn right don't worry about anything else but like if i was earning that thousand dollars a month versus five hundred dollars a month is that a fuck yes and if that's the fuck yes like that's that's what to charge yeah and we'll talk in other episodes about down the rabbit hole there's a lot of pricing pricing details of how to ask for better pricing but here's the thing that you need to know when you charge more you show up better for your clients which means that you get more out of it and they also get more out of it and that that's the important thing. So when you sit down and you look at a proposal that you're coming up for somebody, whether you're a coach, whether you're somebody that's doing, you know,

air conditioning ducks and you're putting them into somebody's house, whatever it is that you do, or you're a plumber and you're coming up with something that you have to come up with and you have to put a price down on it. Ask yourself, is this price a fuck yes? And if it's not, you're undercharging and go, what is the fuck yes price? And then just put it down there. And they're going to start seeing people that are going to buy from you, which is going to make number one, you more profitable. You make more money. Number two, it's going to actually make you start to believe in yourself more. And number three, you're going to show up deeper for your clients as well, which is what's important. Yeah. Yeah. I love that.

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Another thing too is kind of along the same frame as the business, business partners is employees. You know what I mean? We look at our employees as business partners because ultimately they have a huge role in our, in our business. And we want them to also have that level of, uh, that level of commitment to the business. And so when it comes to hiring employees, you know, we talked a little bit about it already, but you know, does that employee bring life to your business and does it bring, does that person bring life to you? Like, you know, and we've, we've experienced this before in the businesses that we've run. Like, you know, we've had to let people go because it's just like, I don't like the feeling that I get when I walk into a room with this person, like that, what that's a fuck. No, right. They're not a bad person, right. But they're just not a culture a fuck no. Right. They're not a bad person.

Right. But they're just not a culture fit. Yeah. Right. So they can be a great person, but for some reason, they just don't fit with the culture. And what happens with a lot of people

is that people are in desperation a lot of times. They get to a point of desperation in their business where they're like, I need somebody now. First off, I'm not going to talk about in this episode, you should always be interviewing people so that once you do need somebody, you can immediately bring them on. When you don't need people, you should be interviewing people all the time. But most people get themselves in a scarcity situation. I need somebody right this moment. And what happens?

They try to hire somebody quick. It's not the right person. And they end up losing a ton of money because number one, that person didn't do their job the way that they could or should have if you would have put the right person in place. And number two, you have what, six months, a year, two years of wasted time that you could have had somebody that was a fuck yes in there. And so, you know, when you're looking at somebody and they might not have the skill set that somebody else does, right? We've hired people, you and I, that don't have the skill set of other people. But when we talk to them, we get off, that don't have the skillset of other people. But when we talk to them, we get off the phone and we go, they're a fuck yes. Right? Because we can give somebody the skillset that they need. But there's an attitude and there's a feeling that

somebody has to have when they're part of our business. And that's the way it should be for every business. Does this person fit into my business? And how do I feel? Am I 85% sure on them? Am I 90% sure on them? Or am I 100% sure on them? Only when it's a full 100%, fuck yes, am I going to bring somebody onto the team? It's like they say, hire slow, fire fast. That's the way it should be.

But most people, the exact opposite of what they do. What do they do? They hire fast and then they're like, oh, I can't really get rid of this person because I need them on my team. And then it takes them a long time to get rid of the person. And then eventually it becomes a huge fuck. No, huge fuck. No, exactly. So what do you think about like, um, like business planning and business decisions, like, you know, marketing campaigns and, and, uh, you know, setting goals and stuff like that. What are your thoughts on

that and how it relates to the fuck? Yes? If anybody knows anything about me on the internet, I'm big into marketing and I don't really do any paid advertising. There's nothing wrong with it. I think that it's great for some people. For me, it's all about making true authentic content that connects. And this could be for me as a coach, this could be for me as a content creator, this could be for anybody out there that's listening that's a coach or they run an HVAC company or they do flooring, whatever it is, it's got to be true and authentic to them. One of the biggest things that I see where people make the most mistakes is they try to duplicate somebody else that's not them and it's not authentic. And whether you realize it or not, people can sniff out inauthenticity. I've done it before.

I've created Instagram posts because other people created Instagram posts. And we were just literally right before the cameras turned on, I was like, yeah, we're going to do this whole new Instagram post because I don't know anybody else in the world that's doing this, right? Because that's a full thought. Yes, because it's quotes directly from me, from the podcast, for all of that stuff, which funny, we're literally just talking about literally right before I hit record, because I understand looking at other people's stuff and going, Ooh, I like that. I like that. But to copy somebody directly will never be fully authentic.

But if you go to other Instagrams, which I recommend to people go to three or four or five Instagrams that you really love and say, what do I love about these? Don't just copy it because they did it, right? One of the things that I do is I hold up cue cards and if anybody follows my Instagram, you'll see me or it's a picture of me. I'm holding a card and it just says a quote in front of it.

It's interesting how many of those have popped up recently. I'm not gonna say I'm the only person in the world that does that, but a lot of people who start tagging me in things because I get tagged in them, they start tagging me and I'm going to do the exact same thing. I'm not mad about it. I don't care. But my question to them is, is it truly authentic to you? Don't just do it because I'm doing it or don't do it because some other person's doing it because some marketing guru that has a course out there tells you to do it. Go, what is about this is fully

authentic to me? Is this fully authentic? If it's not, how can I change some pieces around to make it fully authentic? Because, you know, I think that, that there, that there's energy to all of the things that we create. And if it's not a full fuck yes energy that I'm putting into it, people aren't going to dig it as much. And that's the way that I feel about it. Yeah. The one thing that's just coming into my awareness as we're talking about this is, you know, just the, you know, that we see that happen all the time where people are like, oh, that person is killing it with this marketing campaign. So I'm just going to rip off and duplicate that even though it doesn't, you know, even if, if, if it might not fit with me

or if it might not be exactly what's like coming from my heart, I'm just going to do that coming from that place of scarcity. And that, that idea of like, I don't trust myself to give that, that decision a full fuck. Yes. Right. Right. So I think a big part of this too, is like getting clear on who you are, what you stand for, what your vision is, which is a whole other episode, but for sure. And I think it, you know, it comes back to, you know, it comes back to, you know, also another thing that, that pops in mind as you're talking about is like the goals and commitments that people have towards somebody. So if I'm doing a marketing campaign, I obviously need goals behind it. I have commitment towards it as well. A lot of people don't even have full

fuck yeses on their actual goals. Like their goals are only their goals because somebody else told them they should do it or their goals are only their goals because somebody else told them they should do it or their goals are only their goals because of the fact that they're competing against someone else or because you know they feel like they're oh i got to get to a hundred thousand dollars a year or two million dollars a year or five million dollars a year whatever it is and the problem with that is if your goals or commitments are not yours really like you're not going to put anywhere near as much effort as you need to yeah and so think about it this way. Let's say someone wants to make, you know, they want to, they go, you know what? I saw someone on Instagram that's making $2 million in my industry per year.

They're like, I'm going to make that my goal. When in reality, if they would have asked themselves before, is that my fuck? Yes. And it wasn't. And they go out there and they start and they get excited about it. Two months down the road, they're not as excited about it. A month down the road, they're probably not even as excited about it. They don't put as much time, effort, energy into it. And they do like 75 grand that year because it wasn't true to what they wanted to do. But what was true to them maybe was to do $500,000 for the year. And then they can look at that 500 and it's a fuck yes to them. And they can go, this is what I connect to. This is what I truly want to do. But instead of only going hard at it for a month or two, because it's their goal, what do they do? They go hard for 12 months. And when you go hard

for 12 months, you can make a lot more. Let's say that person makes 300 grand. Well, they did make 75 grand when they wanted to go for 2 million, but it wasn't truly their goal. But then they made 300 when they were going for 500 or maybe they hit that 500. Right. Right. Why? Because it was their goal and not somebody else's goal, what they felt like they were supposed to do. They didn't burn themselves out trying to get to 2 million. Yeah. Well, it can also go on the opposite end too, where it's like, oh, well the average person in my industry only makes a hundred grand. So I'm just going gonna go for a hundred grand right versus like it could have been the yes could have been like i can do a million bucks yeah right if they were really tapped into their yes that could seeing what other people are doing and creating a decision based on that versus what comes through us and what comes like

authentically from the heart like i, fuck, I believe I can do a million dollars. I know. I mean, that's really true, man. If you think about it, like the average person that's in the coaching industry makes like 14,000 a year. Yeah. Right. Our, our goal for next year is 10 million. Yeah. Right. So what if we were to just be like, well, average is only this amount, right. That actually might make you more poor. So maybe it's like, okay, the average person only makes a hundred grand. Like you're saying, you know what? I'm going to go for quarter million dollars. Yeah.

That might make you more excited than a hundred thousand. So I a hundred percent agree. Don't even think about it that way. It's, it's both ways. Yeah. And the big key here is like, what feels right? Like that's why I love the idea of fuck. Yes.

You know? And it's like, again, if you're offended by the profanity, then I'm offended that you're offended. Again, if you're offended by the profanity, then I'm offended that you're offended. But like the, the, the reason the, the, the essence of the full fuck yes, like that comes from within, there's something that something about like just saying fuck yes, like that is, that's not manufactured, right? That comes from an energy that feels like totally pure, like fuck yes. And so, yeah, I think, you know,

going back to the purpose of all this is like, find what just makes you come alive and allow that to be your fuck yes. Yeah. And like, imagine what your life would be like, like the full fuck yes gives you energy. Like you're saying like it, I want to wake up and immediately start brushing my teeth and go fuck yes, man man. I get to go into today. I get to go into my business. I get to go into what it is that I truly want to do. Versus, yeah, I guess I could. Like, what would your life be like if you had that much energy going into everything?

If you went into the marketplace like that, if you created content from that passion or that excitement, right? Another from that passion or that excitement, right. We're another thing that we're talking about. I'm gonna keep bringing up Chris behind, behind the camera. But she said something when we were talking about planning a video, she's like, I want you to get that pissed off passion. Like I have a pissed off passion that kind of comes out, but it wouldn't come out if I wasn't fucking excited about what I'm talking about. Right. Right. Like that's another thing you got to think about. Like I'm waking up and I'm like, all right, well, I'm just going to make a podcast about, you know, lizards. You know,

I'm not into lizards, right? But if I'm making a podcast about businesses, about mindset, about passion, about finding about who you truly are, then I'm going to get that pissed off passion that she's speaking about. And imagine if you had that passion going into everything that you do, you know, it makes your business decisions a lot easier, right? It makes your business decisions way more simple as well. And you don't have to spend time second guessing, right? Like it's literally like decisions done. Don't need to think about it anymore. It was, it wasn't a fuck. Yes. I don't need to worry about it. And how, how much time that people spend on just being paralyzed by the analysis of all their, of all their, what could they do? And then the second guessing, it's like, oh, but if I don't do this, this might happen.

Don't worry about that shit. Just be a fuck yes in whatever it is that you do. And so it's like, you know, I mean, we talk to people all the time that come into like one of our programs and it's like, yeah, I'm going to be this type of coach or I'm going to be this type of business owner because I heard that people are out there killing it doing this. And then they realize like, shit, this is going to be a fuck no for me if I end up going on this journey. But let me just tap into my fuck yes. And when they do that, that's when just everything changes for them. Yeah. When just everything changes for them.

Yeah. And even going back to that, think of how many people in exactly the same way that you said the business, think of how many people go into college that way. I know so many lawyers that aren't lawyers anymore because they heard you can make a lot of money being a lawyer. Right. But if they would have taken that, I don't even know how long it takes to become a lawyer, probably too long. Let's say it's eight years, might be eight years. Whatever it is. Eight, ten years.

If they were taking that eight to ten years and put it into a horse training business because that's what they truly want to do, they can make more money in that horse training business than they could as a lawyer. And then they stop being a lawyer and they go and they do something else. I want to live a life that is a full fuck yes. My relationships, my job, my friendships, my employees, my people that are around me, my mindset, the stuff that I'm reading, the house that I live in, the car that I'm driving. I want every single aspect of my life to be a full fuck yes, because that's what's going to

give me energy and passion to go into every single day and accomplish more and impact more people. And in turn, if you're accomplishing more and you're impacting more people in whatever the businesses that you have, what are you going to do? You're going to make more people. And in turn, if you're accomplishing more and you're impacting more people in whatever the businesses that you have, what are you going to do? You're going to make more money. A hundred percent. Yeah. And the other thing too, that just came up for me is you don't have to wait to be a full fuck. Yes. You don't have to wait for the decision to come to you at the perfect time, at the perfect moment, when you have the perfect skillset to be ready to embark on your fuck. Yes. Now the fuck yes is actually what will get you to that place of the skill set of the ability to create. All of that will become clear when you are clear on your fuck yes. And you step into

that fuck yes. A hundred percent. And so I think to wrap it up, it really makes it simple. It's the thing I love about it is it is so simple. When you get into a situation where you have to make it a tough decision or even just a decision. Right. Today, everybody listening, just do that. Whatever it is you're doing today.

Do I want to eat this or do I want to eat this? Okay, I'm thinking about this thing. Does it feel like a fuck yes? It does. Okay, well then go for it, right? Or if you're like, should I work out today? I don't really feel like working out, but I know that I should. I know.

Yeah. It's a fuck. Yes. I need to do it. Yeah. Right. Whenever you get to any decision, go with your answer and don't second guess it. If it's not a fuck.

Yes. It's automatically fuck. No. So this episode has been a total fuck yes. So that is what we have for you on the very first episode of the Mindset Mentor Business Edition. Once again, everybody, this is going to be happening every single Thursday from now on with Dean and I. And if you're out there and you're a coach or consultant and where you're looking to grow your coaching or consulting business, or maybe it's an idea that you want to grow a coaching or consulting business and you want to schedule time with Dean

absolutely free to go over your business and see how we can help you grow your business, go ahead and go to bookwithdean.com right now. Once again, go to bookwithdean.com. He's only got a few open slots every single week you'll book your time just make sure that that time works for you 100 and he'll be able to help impact you in your business and show you how we can help you grow so once again if you're a coach or consultant or looking to build a coach or consulting business and you want to hop on the phone with dean for a consultation call that's absolutely free to see how we can help you go to bookwithdean.com and with that i'm going to leave you the same way i leave you every single episode. Make it your mission. Make someone else's day better. I appreciate you,

and I hope that you have an amazing day.