The Mindset Mentor - Turn Your Passion into a Paycheck w Dean Graziosi

Episode Date: February 19, 2020

One of the questions that I get asked the most is "how to I find my passion and how do I make money doing it?" In this episode with Dean Graziosi, we will talk about that and we'll also talk about why... college is basically obsolete with the rise of the self education space.Join Dean & Tony Robbins for their once a year event Feb 27th here: http://robskbb.com/ Want to learn more about Mindset Mentor+? For nearly nine years, the Mindset Mentor Podcast has guided you through life's ups and downs. Now, you can dive even deeper with Mindset Mentor Plus. Turn every podcast lesson into real-world results with detailed worksheets, journaling prompts, and a supportive community of like-minded people. Enjoy monthly live Q&A sessions with me, and all this for less than a dollar a day. If you’re committed to real, lasting change, this is for you.Join here 👉 www.mindsetmentor.com My first book that I’ve ever written is now available. It’s called LEVEL UP and It’s a step-by-step guide to go from where you are now, to where you want to be as fast as possible.📚If you want to order yours today, you can just head over to robdial.com/bookHere are some useful links for you… If you want access to a multitude of life advice, self development tips, and exclusive content daily that will help you improve your life, then you can follow me around the web at these links here:Instagram TikTokFacebookYoutube

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Starting point is 00:00:00 Welcome to today's episode of the Mindset Mentor Podcast. I'm your host Rob Dial and if you have not yet done so, hit that subscribe button so that you never miss another episode. Today's episode is with my friend Dean Graciosi who has an incredible story from rags to riches, from crap to success, whatever it is that you want to say, from how he literally went from working in his dad's repair shop to selling over $500 million worth of products and at the same time taking on the colleges and making the colleges currently step up. And he's teaming up with Tony Robbins to be able to do so. And before we dive into it, if you want to join their one-time-a-year-only event, it's going to be him and Tony Robbins are doing an event,
Starting point is 00:00:53 and the event is going to be coming up this week, upcoming week. You can go to robskbb.com. The cool thing, if you go to robskbb.com, it has all of the information there for you. You can sign up absolutely free for their free live event. Last time they did it, there was over 240,000 people that were at the event. And the event is Thursday, February 27th at 8 p.m. Eastern. So go ahead and go to robskbb.com. Sign up for free there and watch it. But without further ado, let's just dive into the episode. There's a ton of value here. Take out your notebook and pen.
Starting point is 00:01:32 I know you're going to love it. And without further ado, my friend, Dean Graciosi. Welcome everybody to the show. I'm so excited to have my new friend, Dean Graciosi here. We're going to talk about some pretty interesting things. I always like to sit down with people who are successful, with people who have gone through the, I guess you could say, a little bit of the ringer of success because success can be a ringer. It's lots of ups and lots of downs. And I've been, if I'm going to tell you the truth, I've been stalking you for the past few days because I knew this interview was coming up. And so I've heard his life story. There's a lot of connection between him and I along our life stories.
Starting point is 00:02:09 And I'm just, I'm appreciative that you took time, man. And I want to tell you what I admire about what you do is it's exactly what the world needs. Yeah, right. You know, we, when, you know, we'll talk more about that, but my relationship with Tony Robbins, he's one of my dearest friends in the world. We're doing some great business together. But besides that, Tony changed my life 25 years ago. I know you have a similar story. But back then, having access to that kind of information, you really had to search for
Starting point is 00:02:36 it. I had to buy off an infomercial, which my family told me I was insane that I did. Even when I started 23 years ago, there was no, think about this, no YouTube, no Instagram, no Facebook. And there was no stations or no outlet where you saw successful people. Like when I was a kid, there was lifestyles of the rich and famous, and that only showed like opulence, it showed fancy cars,
Starting point is 00:02:55 but not how they got it, and I was so hungry for it. So in today's world that you have access to a podcast and videos and clips of people actually doing it, oh my God, it's like, I just got goosebumps. Like I'm literally sitting here because people who want it have an outlet and they need a voice of someone who's, who's truly doing it for impact. And from everything that I've seen that you've done, that my team did research on you, dude, you're really doing an amazing thing out there. And I just want to give it back to you and say, kudos, keep doing it. It's
Starting point is 00:03:22 what the world needs. It's how we fix a system where people don't feel they have options. This is the option. Self-education, personal growth, learning from other people. So I commend not only you for doing this, I commend everybody for listening and watching right now. And let's create the best episode you've ever done. Let's do it. Well, the thing about it is I like to talk about childhood. Because for me, I think that if you can go back to someone's childhood, you can usually figure out why they are the way they are or how they got to where they are as well.
Starting point is 00:03:51 So for those of the people that don't know about your childhood, take us through how you grew up, your family, your parents, and what made you get the switch of like, I need to self-educate? Was there some big moments? Yeah, really great question. So I'll share, and I say this too, because I know you've probably had this. Sometimes people will spend too much time on their past and they don't give you something that you could take away the future.
Starting point is 00:04:16 So what I hope if you're listening right now or watching is that my past is only a journey to allow you to go, wow, Dean gets me and he can help me. Because I promise you, no matter where you are in your existence, if you're struggling back up against the wall, I've been there. If you're doing okay, but you know, there's more, I've been there. If you're crushing it right now, but you know, you want to, you want more momentum, I've been there. So I promise it comes through that lens. Um, but childhood was, um, you asked me at the end,
Starting point is 00:04:43 like, what was that moment where like, I knew I wanted more. I'm going to get to that because you said it and it kind of like triggered immediately where that moment was. But we all have our own stuff. For me, my parents were married nine times by the time I was 20 to different people. Moved 20 times, always had stepbrothers, stepsisters, aunts. Money was always, nobody had money. I lived in a trailer park. I lived in a house with my dad that didn't have heat in it for a while. So I think that combo, we all have our combo. It doesn't matter if you come from a life.
Starting point is 00:05:12 My kids don't have any of those issues and I hope they're massively successful. You don't have to be from despair, but that was mine. And growing up, I just knew that how my parents handled stuff. It sounds like I'm dogging my parents. They did the best they could. But I just knew the way they handled shit.
Starting point is 00:05:30 Excuse my language. It was just flawed. Yeah, don't hold back. If you want to cuss, cuss. I want the true version. But it was just flawed. Like, I just thought everything was angst. Like, everything was stressful.
Starting point is 00:05:41 Money, it was stressful. Dealing with family members, it was stressful. Like, everything was so, like, either stress on my mom's side or conflict on my dad's side. And I just knew there was something different. And I think I sought out, I had really, I had older friends at a young age. In my teens, I had a 60 year old friend,
Starting point is 00:06:00 an 80 year old friend, and I just would find wisdom in them. And I'd love to say that I knew self-education was my path and this is what I do I didn't know shit I knew that I hated being broke I hated not having I hated wearing hand-me-downs I hated that my parents stressed about my hated that we got evicted from a trailer like we lived in a trailer it was a decent trailer it wasn't but it was a trailer and we got evicted from it because we couldn't afford it anymore I just knew there was something different. And some of the hints, and I'll give you a little bit of the path,
Starting point is 00:06:29 but I know the way you're thinking. You don't just want the success path. You want to know how I got to be who I am and how other people can. Well, it's also because most people listen to you and go, oh, well, you know, but him. Yeah, exactly. You know, people always comment to my Facebook. It's like, oh, yeah, he's just trying to because he's privileged or something. Like without knowing somebody's past. And I think that when they to my Facebook, it's like, oh, yeah, he's just trying to, because he's privileged or something. Like, without knowing somebody's past,
Starting point is 00:06:46 and I think that when they hear the shit that people go through, someone can connect with and go, oh, yeah, we weren't in a trailer park, but we were poor. Yeah. And if he can do it, I can do it too. Exactly.
Starting point is 00:06:54 And I'll tell you, there's little hints on how I got to going down the self-education. We say self-education, that means learning from other people, like you're learning from us right now. I hope today there's at least one thing that can shift your focus, When we say self-education, that means learning from other people, like you're learning from us right now. I hope today there's at least one thing that can shift your focus, your outcome, the results
Starting point is 00:07:10 you get, right? So one of them was sitting with Maureen Canosa, who was, I know her name now because I knew her as an adult, but she was my guidance counselor. So 11th grade, they call you in and you get a half hour meeting with a guidance counselor. And I remember going in there and I had already determined I was working for my dad in his collision shop. He had a collision shop. He didn't make a lot of money.
Starting point is 00:07:30 He made $30,000, $40,000 a year. But I just knew that was a path. School wasn't for me, because I had dyslexia, so I always struggled. I didn't know why. Yeah, me too. So I like, oh, it was just hard. You know, like that part, like when people think of dyslexia, they think of just like reversing the words.
Starting point is 00:07:44 I just couldn't comprehend. I couldn't read and take it in and I couldn't spell and no matter how hard I tried I couldn't so I just didn't like school I was I avoided it as much as possible by 11th grade I was out at half day and I just knew where my life was going but I didn't know anything about self-education then I just knew that I hated moving 20 times I hated having stepbrothers that I loved and they were gone. Stepgrandfather, that was amazing. Then he was gone. Stepdad I love.
Starting point is 00:08:09 Stepmom I love. And it was just all this chaos. And I just knew at a young age, like, I need to make money so I can freaking not deal with this chaos of a family I have. Right? And again, I love them. They're wonderful people. But it was just, it was hosed up. Right. And again, I love them. They're wonderful people, but it was just hosed up. So I had this burning desire to like, I'm going to just be in control of my life
Starting point is 00:08:28 because they're making some dumb freaking decisions. But I didn't know where. And to most people that I shared, I was going places. I was a dreamer, right? Didn't come from money in a tiny little town, not in education, had dyslexia. All those things were real. So I sit down with Maureen Canosa. Legit, like we're sitting
Starting point is 00:08:45 here, she's sitting across, I remember her little desk like it was yesterday, even though it was 30 freaking years ago or whatever it was. I'm sitting across, or 33 years ago, I'm sitting across from her and she knew my family. She's like, oh, how's your dad? How's this? How's your uncle Jim? She has some stuff and then she says, okay, Dean, I see you're not taking your SATs, right? So you're definitely not going to college? I said, no, that's not my thing. I'm already working with my dad. I'm going to partner with my dad.
Starting point is 00:09:09 And I kind of felt good because my dad's like, yeah, you work for me for a year. I'll give you 20% of the company, even though it wasn't making anything. But still, at least I had something, right? And she's like, oh, Dean, no college. Well, you could work with your dad on cars, and that might go good. But, you know, I've known your dad for a long time. Sometimes he struggles. It's a small town.
Starting point is 00:09:28 There's 5,000 people in town. There's 80 kids in my class, right? Everybody knows everybody. Everybody's Italian in this little town. It's like everybody knew everybody's business. And she goes, but there's also Triple R Industries is the only factory in our town. They paid minimum wage to make plastic bags. And she goes, you know, you could apply at a place like that. And I remember just sitting there and I'd love to say
Starting point is 00:09:50 that I was, I had the wisdom, a 10th of the wisdom I have now. I don't, I just remember sitting there and feeling two emotions at once, completely hopeless. Like, oh my God, is this my freaking life? Like this is a guidance counselor. This is her job. She's telling me where I'm going. my freaking life like this is a guidance counselor this is her job she's telling me where i'm going and it's like either work on my dad in a collision shop that's floundering or go work at minimum wage making plastic bags or go to college and i wasn't going to college so like there was this void so part of me was like oh my god my life is hosed up and the other part of me and i hope to that you give more of this to you to the other part and he's like I hope that you give more of this to the other part of me, is like, screw her.
Starting point is 00:10:31 Who the hell do you think you are telling me I'm going to work at a freaking plastic bag factory or have to be stuck working with my dad forever? You don't know. But I didn't really know there was a third. Like, these are the glimpses. I'd love to say, that's the epiphany. And I went and grabbed the Tony Robbins book and I read it. And the sun opened and the stars and the sun came through and life opened. No, I was just like, fuck.
Starting point is 00:10:48 Like legit. You know what I mean? Just like, ugh, and no, screw you, but what if she's right? It's funny, I love having this conversation because I hope it's resonating with you if you're listening or watching right now because I think sometimes you forget the negative side and you side you're like no that was the point I said
Starting point is 00:11:07 I will show you no I was like what if that is my life yeah but I didn't know there was a third option so fast forward a little bit fast forward a little bit I go a couple years I become 50 50 partners with my dad he names it Paul and Dean auto body I'm two years out of school, and now I'm making, like I brought some really good change to the business because I was always aggressive and a forward thinker, and I've always had deep empathy for people.
Starting point is 00:11:34 So my dad, his, my dad, everybody's got stories, my dad was the youngest of 11, physically abused, sexually abused, and back in those days,
Starting point is 00:11:42 you didn't get therapy, you just freaking powered through. So my dad had a chip on his shoulder his whole life of he thought someone was taking advantage of man he'd fist fight with with the waiter he'd fist fight with the customers so he had a reputation of being mean so our business wasn't doing good and I you can become like your parents would be the opposite I was a complete opposite I thought these people are coming here to give us their business let's love them let's over deliver let's do all these fancy things. And the business started to grow because of the relationship. And my dad saw it and his like bipolar, like some days he'd be like,
Starting point is 00:12:13 you run this business and you treat the clients. And other days he's like, oh, you're letting people take advantage of you. So he had his duality of life. Right. So I'm really going deep on this anyway. But he's actually bipolar too. Yes. So it's not like he's bipolar. Oh, he has this way, but it's actually like. No, it's legit. He's clinically, yeah. And he's been dealing with that forever. And he's an amazing guy.
Starting point is 00:12:32 He's 85. He looks like he's 60 right now. And he's in such a great space. He's getting married again for his fifth time. But she's an amazing woman and all that's great. But the reason I'm sharing that with you is I'm two years out. It's going good. My dad goes through his third divorce.
Starting point is 00:12:47 And I just want to tell you this because if you're in a spot right now as you're listening, that shit just doesn't seem like it'd get better. Like there's no way out. I want to tell you, I felt that way a million times in my life. And I know you have too.
Starting point is 00:12:58 And I'd love to hear more of that with you, I guess, but I'm sharing my story. They already know yours. So my dad goes through his third divorce and hits him really hard and my dad goes from like manic happy to the complete bipolar opposite and he's just down and out done life's over doesn't want to live comes and I'm in a little tiny 300 square foot apartment comes in moves in with me he's on my couch it won't move and said I'm
Starting point is 00:13:23 done I'm not paying the bills on my house I'm not paying the bills on the the collision shop I'm letting it all go it's over I don't want to live legit and I could talk about this because my dad and I like we're open about this and he went and checked himself into a place to help him get better and then they wouldn't let him out because then he's like all right I'm fine now let me the freak out and like no you're not ready and that freaked out. And he screamed that he threatened the doctor's life. And like, now they're not letting him out. So now I'm two years out.
Starting point is 00:13:50 I thought at least I'm Paul and Dean Autobody. I like my friends who went to college, who are having a blast and they're at frat parties and I'm freaking sand and fenders. But at least I own, my name's on a sign, right? So picture that like, and I didn't mean, if I'm going too deep on this, you can tell me. So my name's on a sign. All? So picture that. And I didn't mean, if I'm going too deep on this, you can tell me. No, no, I love this.
Starting point is 00:14:06 So my name's on a sign. All of a sudden, my dad says, done, he doesn't pay the rent. Now I've got to move him out of his house because he wants to let the house go to the bank. So I get my friends, Matt, Mark, Ricky, they all help me. I moved all the stuff out of my dad's house, and I rent his house. And it was just enough to cover the mortgage. So I got that covered. So my dad's not going to lose his house.
Starting point is 00:14:23 Now I've got to move an entire collision shop, like compressors and tools and tires outside. I moved this entire collision shop, and the apartment I'm living in has an old beat-up garage outside. I take that beat-up garage, I paint the walls, I put a wood stove in it, I put the compressor in it, I put the tools in it, and I start fixing cars out of this little garage one at a time
Starting point is 00:14:45 So 19 at this point, I'm probably 20. Okay, right maybe 21 20 or 21 I tell you this because if you've ever thought you're all had a path and then someone pulled the rug out and you and I both adore Tony and The thing I want to get back to and remind me of my version of what I think and he's the one that gave me the words but I realize that happened for me, not to me. What if life happens for us, not to us? It's a great saying. It's like, oh, but when it becomes your reality,
Starting point is 00:15:13 like I look back and I thank God for all that stuff because it crafted the man I am. But it sucks when you're going through it. But when you go through it, like that's the part I would say is like people say, oh yeah, you're going through a tough time. Someday you'll celebrate. But right now, like so now I'm moved out I'm in this shitty
Starting point is 00:15:28 little garage so let me just say it the way it felt I'm in there freaking sand and fenders I'm telling all my friends if you need your car fixed you need brakes you need to tune up you need your oil change come to me so now I went from Paul and Dean auto body to the jackass in this little thing putting wood stove in their hands dirty smoking I mean smelling fumes smell it smelling like a wood stove and I'm begging my friends to fix their cars and I have to tell you they were really nobody I didn't hear one person say crap about me they probably felt bad yeah but inside I was like completely deflated like my friends went to college this Maureen Canosa was right like legit she
Starting point is 00:16:05 was right like this is it but again and this is the voice I want to give you I want you to listen to the right voice because so many people and that's why I love what you do man because you help people find the right voice because I think we got two of them inside of us right the devil and the angel or you know whatever you want to call it but half of me is like this is it is your freaking life. You're going to do what your dad did. You'll have a collision shop someday,
Starting point is 00:16:28 make 30 grand a year, suck fumes, had headaches every day from the fumes, every day. But the other part of me was back to the sitting in Maureen Canosa's room, and I'm like, fuck this. I ain't going to be stuck here. That's what everybody else does. That's not what I'm doing. And I don't know where that voice came from.
Starting point is 00:16:44 It maybe came because I hated moving so much and I wasn't control in my life I wanted to be in control. My parents made decisions. I didn't like it I wanted to you know, I wanted to be on my own. I wanted to be in control I wanted money to solve problems. I want to retire my mom and and all that stuff, right? So that burning desire that the negative one of this is where you are this we is where you're going to be, and then my dad's in my ear. My dad comes back. He's living on my couch again. And literally my dad's saying he's in a really bad space.
Starting point is 00:17:11 So picture I'm mentally going through this. I swear to God, I've never shared this publicly ever in my life. In a collision shop, there's always a water bucket. There's always a bucket with sponges and a block to sand because you sanded cars nonstop with water. My dad's sitting on the bucket and my dad's legit going, I don't know why you're working so hard. You're screwed.
Starting point is 00:17:31 You're screwed. This is it. Go get a job at Red's. And that's my dad. Red's was the default. He's like, go get a job at Red's. There's no way out of this. I didn't pay all my bills.
Starting point is 00:17:41 You owe bills. Just negative nonstop. And one day I said to him and am I is this okay yeah because I don't want to one day and I never shared this publicly ever one day I said dad shut the fuck up I can't take it I'm just trying to get through I'm trying to survive I can't take it I know you're in a bad place I'm trying to show love like he doesn't talk to his brothers he didn't talk to his exes my sister didn't talk to him nobody talked to my dad but me I'm like I'm the only one in your freaking life. Please, dad. I could go back to that emotion right now.
Starting point is 00:18:08 I could literally, I was like, please, dad, give me a freaking break. I'm trying. And he stands up and he's like, oh, you want to back talk me? I remember we got in a fist fight. I didn't hit him, but he swung at me and tried to come at me. And the only thing I did is I pushed him to get away from me and he stepped in The bucket and it spilled water all over he fell down the water fell on him and he's like oh now you want to do This to me you're fucked and I'm gonna kill you as like my dad was in just a really bad place for sure So I'm trying to like be okay Well simultaneously trying to make him okay pay the bills pay the house bill on his long story short
Starting point is 00:18:44 And this is, I want to encourage you today. I want to encourage you today that I hope, you may have had a worse background, and I'm not saying, that was designed for me. I wouldn't change a bit of it. I love my dad. I love the human I am.
Starting point is 00:18:55 I love my family. I love my kids. I love my wife. Like, I love what I do for a living. I'm so freaking blessed beyond belief. But in that moment, I found, I don't mean that particular second, but in that that moment I found a way to listen to the voice that said this is temporary you got this yeah you got this and I went and made a
Starting point is 00:19:15 relationship with the woman who owned the collision shop where my dad was and he burned that bridge with her and I went and I had to say hey my dad's my dad and but I'm a different human being and I started going to see see her on Sundays. And by the fourth Sunday, I was having pasta dinner with her on Sunday. Within six weeks, she said to me, you can have the collision shot back. She let me move back. I could cry. She's not alive anymore. Mary Lopresti. She goes, you can move back in with no money down. You pay me when you can. You're an amazing young man. She gave me the collision shot back. I moved the tools back in there. I don't know if you can see.
Starting point is 00:19:45 I got goosebumps thinking about it. I moved back in there and named it Dean Collision Center. And the business started to thrive. Within two years, I got Enterprise Rent-A-Car account, which changed everything. That means every Enterprise Rent-A-Car within 100 miles that got wrecked came to me. In this little shop, in this little town, I ended up getting two flatbeds and a tow truck and got on the roster and that business started it's funny I haven't shared this stuff in a long time and that started to grow and I had proof of
Starting point is 00:20:17 concept and this is the part I want you to see so many times we want proof of I knew it wouldn't work for me I knew it wasn't the right time I knew my parents were right I knew my husband was right. We'll take that proof, but we forget these little glimpses when you had breakthroughs and it worked. And somehow I was able to build on the things that were actually working. And I got to a point where I was like, everyone's wrong. My guidance counselor was wrong. My teachers were wrong when they said that I'd never amount to anything because I couldn't get good grades. My dad was wrong. My mom was wrong. My sister was wrong. My teachers were wrong when they said that I never amount to anything because I couldn't get good grades. My dad was wrong. My mom was wrong. My sister was wrong. My friends were wrong. I love them all, but they were fucking wrong. And I started having glimpses of what could
Starting point is 00:20:54 be right. So I started my collision center, started getting momentum. I had my auto sales that start used cars. Then I started in, I was always doing real estate, but I really started real estate early 20s. I started Renovating old houses into apartments then I got about 20 apartments. I took that revenue bought raw land By 25 I bought a big subdivision I built five houses then I bought and did a 17 lot subdivision a two lot subdivision And by 27 I was a millionaire And but what happened around 26 or 27 years old even though I was getting momentum. I was a millionaire. That's crazy. And, but what happened around 26 or 27 years old, even though I was getting momentum, I was thriving,
Starting point is 00:21:29 I was probably making about a quarter of a million a year, I watched an infomercial with Tony Robbins. So I already had proof that it was different, and I just believed everything he said. I'm like, I watched him on an infomercial, I bought Tony's The Ultimate Edge, I bought everything he had, and I devoured it like, I watched him on an infomercial. I bought Tony's The Ultimate Edge. I bought everything he had. And I devoured it like it was something I was waiting for my whole life, Rob.
Starting point is 00:21:50 Like, I didn't know Tony existed. I didn't know that world existed. I didn't know what personal growth was. I just knew that the opposite of personal growth was my family. Right. And I knew there had to be something because I had some older friends in my life that gave me completely different guidance. I bought Tony's course. Everybody said, oh, really? You bought information? Nobody bought
Starting point is 00:22:07 information back then without hiding it, right? Now it's the new norm, but it wasn't then. So I buy Tony's course and I devoured it, dude. I listened to every audio. Back then it was cassette tapes with a Sony Walkman, with the orange, like a Sony Walkman in my ear. I listened to that and my life shifted forever. Now, has it been perfect then? No, I went up and down, but I decided to get in the knowledge industry because of that.
Starting point is 00:22:33 Within two years, I created a course teaching people how to make money in cars like I did. It was called Motor Millions. I shot my first infomercial in 1998 and I knew how to handle what went sideways what went right what went wrong I knew how to put fuel on the things that were going right I knew how to get through went wrong did I did I still have sleepless nights stressed out of my mind worry all that happened but I had a different way to
Starting point is 00:22:57 approach it and since that day that I got Tony's course I tell this is true I told Tony when I first met him 12 years ago, I've done a billion dollars in sales since that day. It's crazy. And yeah, I hope I didn't go too long on that. But I share stuff I never shared before. As you're sharing, like I'm thinking of things in my life that I've never shared before too. And as you're talking about your dad,
Starting point is 00:23:16 I'm thinking about my dad. And I can specifically remember a time I was on, like there's many things that you said that kind of stuck with me. There's like the feeling of fucking hopelessness, right? Like you don't know where to go, you don't really have anybody. And who do you turn to?
Starting point is 00:23:31 You have nobody to turn to. There's nobody that you know. I remember there was a time, my dad, so my story I haven't shared with you, my father's an alcoholic, passed away when I was 15 from being an alcoholic, and I was like, what the fuck do I do? What am I supposed to do?
Starting point is 00:23:45 And I remember, because you said something. You said there was a little bit of wisdom in there when you were 19 years old, 20 years old. Where it's like you didn't have it, but there was a side of you that was like, there's something else that I'm supposed to do. I remember we were in the car. It was my dad died on November 1st, 2001. My sister's 21st birthday was November 24th. So 23 days later, I'm driving the car.
Starting point is 00:24:06 15 years old. I have my permit. My mom's here. My sister's 21st birthday was November 24th so 23 days later I'm driving the car 15 years old I had my permit my mom's here my sister's behind her and she goes oh my mom goes so you know it's been we're not good at talking like we're never in motion right never talked about things she goes so now it's been three weeks what do you guys think about your father's death and I said you know I think that if dad were to know how much good's going to come from this he'd be okay with dying and it was how much good's going to come from this, he'd be okay with dying. And it was like, from there, I don't know. I don't see it as, I don't even see it as me. I just see it as like a 15 year old. I'm like, fuck, that kid was, I don't, I don't see it as me. So if I don't, I feel like I'm not complimenting myself. I'm like, that kid was wise, but then I didn't know where to turn. Right. So I wanted to go speak at AA meetings.
Starting point is 00:24:43 They don't let you speak at AA meetings unless you're an alcoholic. So I couldn't go and speak to them because I wanted to make a difference. I remember being 19 years old and I was working at Circuit City before they shut down. I remember sitting there and being like, man, this is not my life. I feel like everybody has that feeling of like,
Starting point is 00:24:58 there's more inside of me. How the hell do I get it out of me? And that's why I love what you do and what we get to do in this industry and what more of the world needs to be doing is I want to help unlock, I want that voice to be the one that talks. I know you do too.
Starting point is 00:25:12 I know your heart. Because we were lucky enough that that voice, God, I'm getting more goosebumps in this interview than, but we were lucky that that voice that told you that about your dad that wanted to speak at AM meetings, that was at Circuit City wanting to do, wanting to do more, if you that about your dad that wanted to speak at a means that was at Circuit City want to do it's it want to do more if you think about it that voice was probably only 1% louder than the voice saying this is it right it wasn't
Starting point is 00:25:32 like this is me I've got this we could I might lost my dad but I'm gonna make it no it was like oh fuck or something maybe and one was just a little bit higher and if it beats that one it's just enough to get you there yeah and that's why we do what we do and you should be doing some of the stuff we do to help people with that voice so tell me well not only that then the other thing you said was that the rug's going to be pulled out from under you too so i remember i was running you know one of the top offices in a company i had a bunch of money lost i was 23 at the time lost all of the money literally nothing i was inside of my apartment in fort lauderdale Florida I had a bed that was it bed and then on
Starting point is 00:26:09 the outside of my literally there's no furniture I didn't have a bookshelf all books on the outside of the living room that's it they were just all books they're lined up and I remember sitting there and I had I was five months behind on my payment on my car so this is now you know I had success lost it I'm five months behind in my car I lived off of Walmart pasta for two months because that was the only thing I could afford. 88 cents for a box of pasta, a dollar 88 for the pasta sauce. Can I ask you something while you're in that moment, if you don't mind me? Don't interrupt, don't forget your flow. But maybe you felt this way, but I
Starting point is 00:26:42 have along my journey, even in my 30s, I lost everything because of just bad decisions. And I bought too much real estate at once and all this stuff. Did you ever feel in that moment, even though you made it and that was gone, you're like, that was fake. Like I got lucky or what if I can never do that again? Or they figured out I'm not that smart because, because I had that innate thing. Cause I was not that smart because because I had that innate thing because I was not that smart in school and I had dyslexia like there's still that deep-seated like ah you you were trying to run a big boy business for sure but now they found you out here's the thing though and I've heard you on another podcast say and I was like I remember thinking I'm not smart and I think because we're both dyslexic so I my girlfriend still makes fun of me for screwing up words
Starting point is 00:27:22 me too my wife does I'll tell her a number, and the number's completely wrong. It's not the right number. She's like, that's not what it says. Look at it. And I'm like, the code is right there. And she looks at it. She's like, no, you put in the wrong number. It's all backwards.
Starting point is 00:27:33 And, but I knew, so there's smart, which I think is book smart. There's intelligence. Right, of course. I know the difference. We understand people. And emotional intelligence. Emotional intelligence. I think you were born, and I was lucky enough to,
Starting point is 00:27:45 I think everybody has emotional intelligence inside of them. We are not lucky enough to unlock it, and we just want more of you to unlock it. But go back to, so you're having noodles that are 88 cents? 88 cents. Okay. I have this girl that I thought I was so in love with, that breaks up with me,
Starting point is 00:28:00 and I'm sitting there and I'm fucking crying. I'm like this, I thought I had it. Like I thought I had success. Like maybe, like you said, maybe I'm not as good as I thought I was. And it's kind of like the universe pulled it out from under me. But there's just that, that little voice that comes in. It's like, no, no, you got this. Like you got this dude.
Starting point is 00:28:19 Like you got to keep going. And then from there on, it was just, it was just building and building. And there's been times that the rug's been pulled out. So it's like I want people to hear that because they think like, oh, you've made a bunch of money. He's made a bunch of money. They have a bunch of followers. They have people that listen to them. I'll never be there.
Starting point is 00:28:33 And it was just for me, the only thing, if I'm being 100% honest, that kept me on track was reading books and listening and continuing to build that inner voice yeah instead of listening to the voices outside we couldn't have had a more similar path yeah you know I I bought Tony Robbins course didn't even know this world existed Tony was my gateway yeah right so now I get Tony's course and he introduces me to Wayne Dyer and Eckhart Tolle and Deepak Chopra and coach John wooden and I start listening to these and then I go down their paths and then find someone else and I'm like oh my god like who knew like why isn't the whole world why isn't this taught in school what like that's all I can remember in fact I'll tell you something Rob that you'll like is it fundamentally
Starting point is 00:29:18 shifted my life mm-hmm like I know Tony's that's there we'll talk more about that later when you were 13 your mom said go visualize in your in your room before a big game, right It fundamentally shifted my life so much that I knew where I was going even though I had no this is something I want you all think about if there's one thing you take away I knew where I was going even though I had zero proof it could happen Hmm, it's like jumping out of the plane and growing wings on the way down like I don't like there was kind of a gut feeling Is it's such a good point because I always say down. It's kind of like your gut feeling is,
Starting point is 00:29:45 and that's such a good point, because I always say there's your mind and there's your gut, right? Your mind tries to talk you out of everything. Your gut is your emotional compass. And I think that we just had some intuition to go, just listen, just listen. It's inside. So it impacts my life so much that I go and I buy the Tony Robbins course.
Starting point is 00:30:04 I bought 10 of them. And it was a couple hundred bucks each back then. It was two grand. And for Christmas, I wrap up a Sony Walkman, headphones, and the Tony Robbins course. And I gave it to my mom, my dad, my sister, my four best friends. I gave it to everybody I cared about in my life.
Starting point is 00:30:21 The 10 closest people in my life. 10 out of 10 people. How many do you think went through it? Not one. None of them did, no. No. And some of them laughed and said, oh, that's your thing. Yeah.
Starting point is 00:30:33 But what's my thing? Look where my life is. And I don't mean like, look at my life and they're screwed. No, but they still struggle with the same shit they were struggling with 30 years ago, 24 years ago when I gave it to them. Right. Still repeating what's the definition of insanity doing the same thing over and over and expecting a different result my dad and in his 80s finally is coming to
Starting point is 00:30:52 my events and gets it I've never seen a transformation like my dad and all he ever says to me is why didn't I listen to you sooner and I'm like doesn't matter you're here now he's 85 literally looks 60 he's getting married he's on fire I just got married in Lake Cuomo we were talking about he came he looked like a million bucks like he's farthest from the 85 year old man you've ever met in your life but he discovered it in his damn 80s and I tried to like shake him earlier and if he can transform because of self-education and learning from others the whole world can and I want to talk more about what Tony Robbins and I do later,
Starting point is 00:31:26 are doing right now, is because you listening right now, you have information in your mind that other people need. Like they need what you've learned. They need your experiences. They need to learn from your failures and your successes. And that's how we take and lift the whole world up. That's how we make self, not only make self-education a new norm, that's the old saying, a tide rises all boats. When we start sharing more and more people doing what we're doing,
Starting point is 00:31:50 even if you start with one person following you, that's how we shift the world. But yeah. Yeah. Well, so the thing that's good about that too is that you have to realize like what I keep telling people, I don't know if you ever listened to Alan Watts. Alan Watts is like the philosopher that for me, I just like, it makes so much sense. I will now though. Yeah. Oh my God. He's incredible. He died in the seventies, but probably the most impactful book I've ever read was this book. I think it was written in 1952 and it could have been written today.
Starting point is 00:32:16 Okay. I'll read it. I just got done with my latest book, so I'll download it. It's incredible. So if anybody wants to read, it's called The Wisdom of Insecurity. And it just breaks down the human condition and just people in general. He was a Pentecostal preacher that got kicked out in like the 40s because he was learning about Buddhism and all of these other ones. And so all of these other religions and Hinduism and all that. And one of the things that he says that really makes me feel better, because I was like, same thing. I was like, just read, just read this book, do this. And there's so many people around you that you want to love and you want to impact.
Starting point is 00:32:46 The thing that he says is, you know, there's an acorn and there's an oak tree, right? And we're all trying to grow to an oak tree, hopefully. And he goes, but there's some people that will never go past the acorn. But because of the fact that they're an acorn, it doesn't make them less than the oak tree, but they inherently have the oak tree possibility inside of them.
Starting point is 00:33:07 Oh, I love that. And you can grow into it. So we're all kind of, we're on our path to being an oak tree. And there might be people that are still acorns. And it's like your dad. He just needed some watering. And it took life decisions for him to get to that spot. Because there's so many people who shout and they say, oh, how do I get my wife to start reading books?
Starting point is 00:33:23 How do I get this and this? I'm like, you just have to, they have to see it in your life I agree you have to be that's the best advice you this is 30 and 24 years in the personal growth success space and that's the number one question I can't get my wife on board I can't get my husband on board and what I've said for the last five years because out of all the proof of concept the number one answer is the one you just gave I said don't try to force him into it don't go to one of my events or Tony's events or go through the KBB course or read a book and go okay sit down your life's gonna change because they can't hear it just
Starting point is 00:33:54 become a better version of you they'll admire it and they'll want to know how the hell you got there it's a lighthouse that's it the lighthouse it just be a lighthouse and that's the best advice I literally exact advice I've given last five years and I just watched that's the best advice, literally exact advice I've given the last five years. And I just watch. That's the only thing that works. Yeah. And it's because also if you force it on them, they resist it.
Starting point is 00:34:12 Yeah. And resent it. Yeah. They resist and they resent it. And then what happens is if they see you start to change, they go, oh, well, what's he doing? What's she doing? And then they start going, oh, well, that's what she did. Maybe I should start doing that as well. But some people, you just have to be okay and know that their path
Starting point is 00:34:28 might be an acorn their entire life. And that's okay. There's nothing wrong with it. Because there cannot be an oak tree without there being lots of acorns around. There's more acorns in the world for, or there's more acorns and oak trees in this world. Not all of them grow into oak trees. Well then, so tell me this real quick. I want to dive into it. The thing that I'm really curious about with people that are in our industry and our parents, I think that children, I'm so fascinated by children, early childhood development, zero to six years old. With you being in this industry and with you learning all the stuff that you've learned, if there's parents out there that are trying to raise better children, there was one thing that you said in an interview that I listened to that was, I was like, holy shit, that was, that was one of the best things I've ever heard. And it was the conversation that you have with your daughter when she walked out and didn't kiss you.
Starting point is 00:35:18 Can you tell that story? Because that was for me where you went and actually went to school and you're like, I made a mistake. Yeah. that was for me where you went and actually went to school and you're like I made a mistake yeah because of the fact that you you felt a little bit it sounded like you felt a little bit of your dad inside of you I did and then you had to go back and fix it yeah I did so but you fixed it yeah that's the important yeah and I have to say being a parent is like even though I surround myself with great people I've read every how to be a parent book on the planet I didn't want to replicate what my family had produced
Starting point is 00:35:45 year, generation after generation, right? And then I interviewed who I thought were the best dads I've ever met or best parents I've ever met. So I try, continue. I'm a conscious parent obsessively because I really can't lean on my childhood. I don't mean that, again, I love my parents. I got to say that over and over.
Starting point is 00:36:03 But it was chaos. It was craziness. It was like, just like you, if your dad was an alcoholic and passed away at 15 and your parents didn't talk, like your parents, your mom just says to you, so what are you thinking? Like I had that and I'm like, what do I reach from? I had a, so I did everything in my power to be a great parent, but still screw up royalty sometimes. And I find myself sometimes defaulting and acting like my dad,
Starting point is 00:36:25 but I catch it fast, right? So anyway, so that story with my daughter is being in this space, I'm always questioning my thoughts. Like my son will do something and I go to react and I'm like, okay, is that you reacting? Will that serve him?
Starting point is 00:36:42 Will I feel guilty when I do? Like I'm always like, I'm trying to like Eckhart Tolle at its best or the untethered soul. If you read Michael Singer, right. I'm trying to like, and it's not an easy task because we're reactive. Right. So I'll give you the story really quick. Um, my daughter one morning, um, we, uh, we're making breakfast and I'm cooking for them and she's like just late like being lazy and she's like hey dad I don't really want to go to school I don't feel the best and my gut my dad would have been get your ass in the shower get ready and get in the damn car now like that's so that's my
Starting point is 00:37:20 intuitiveness right not intuitive that's like built in me from my childhood so my daughter's and my daughter's not like that. And I'm like, Bree, what's wrong, babe? Anyway, this is a long time ago. I'll just tell you. We're sitting at the kitchen table. My kids are young. My son has a photogenic memory.
Starting point is 00:37:33 So my son has this box of 50 crayons, but they're not regular crayons. They're like these fancy Crayola crayons. And I'm like, oh, dude, this one's cool. And he's like, oh, that's pink passion something fruit. I'm like, you know what this one was? He's like, yeah, I think I's pink passion something fruit I'm like you know what this one was he's like yeah I think I know all of them I'm like all right dude I start pulling them out randomly he names everyone I pull out so I'm like it's just his I could never do that he's got a brain that's not like he's got a brain like my dad my dad's the same way so now my my daughter goes I could do that I'm like I'll breathe we're all born with different gifts she's exactly like me yeah right so she's like no I can I'm
Starting point is 00:38:07 like babe anyway I told her what she was great at so I'm trying to be this great parent and enforcing both of them she goes let me go in the other room and study him I'll be right back she's probably it's probably four years ago she's probably eight years old she goes the other room she comes back and pull out the first one she gets it wrong pull out the second one she gets it wrong all of a sudden she's like and she gets mad because I gave, and my daughter's so not like that. She's the sweetest girl.
Starting point is 00:38:29 She's 13. I probably raised my voice three times since she was born. She's so sweet. She's like mad and frustrated. And I said, Hey, listen. And she goes, she barks out and says, um, it's because you spend more time with Brody than me in the mornings. You help him.
Starting point is 00:38:45 You don't help me. And I did what I thought was best, probably what my dad would have done. And I said, Bree, don't tell yourself a lie. Because if you tell yourself a lie, you'll believe it. And that's BS. It's not true. I spend equal time. And I gave her all the facts.
Starting point is 00:38:58 I spend equal time. I do this now. Get dressed and let's go. And for the first time ever, I can't believe you remember that. First time ever, she left for believe you remember that first time ever, she left for school. Her mom brought her to school. She left for school and didn't kiss me goodbye.
Starting point is 00:39:09 First time ever since the day she was born. And part of me is like, well, she'll learn a lesson from this. And she left. And because of, you know, if you think of Michael Singer, Eckhart Tolle, like watching your thoughts, I realized when she left, she was gone about 10 minutes, watching your thoughts, I realized when she left, she was gone about 10 minutes, and I realized that I reacted based on how my father would have reacted, except he would have been worse. And I just thought to myself, and this is just lessons, we can all fix stuff,
Starting point is 00:39:37 and that's why it doesn't matter where you're past, doesn't matter what you did wrong, doesn't matter where you were yesterday. We can have a culture of progress. We can just be a better version of ourselves today than yesterday. In a moment, she was gone for about a half hour and it just hit me. And I said to myself, if she was married to a man who told, when she shared her feelings, doesn't matter if you were right, that was her feelings. And I said, shut up, basically. Your feelings don't mean anything. You wrong here's the facts get dressed get your ass to school if she had a husband like that I would be so sad for her like she had an emotion and she had a feeling and she gave me that feeling and I threw it back in her face and all of a sudden I like I was
Starting point is 00:40:16 like in the mirror I'm like oh my god I don't want her to think that's the way she be should be treated by a man by her dad dad, by anyone. Or that her emotions don't matter. Or her emotions don't matter. But I never would have done that if I wasn't in personal growth. If I didn't work on my thoughts, I wasn't trying to be a better human. Not that I'm saying you're not. I'm no better parent than anybody listening if you're a parent. But I literally, I felt it. I raced out to my car. I drove to school, legit 90 miles an hour. I drove to school. And the funny thing is, you know, you go to school nowadays, they're all locked up, right, for kids' safety. I didn't wanna go through the office,
Starting point is 00:40:49 so I literally jumped the fence. Oh my God. Like I was in this state. I jumped the fence, I'm like, I'm gonna get tackled. Cops are calling, everything is crazy. I'm gonna get tackled. I jumped the fence, I kinda walked fast across the playground area.
Starting point is 00:41:01 I find her classroom, I knock on the door, and I said, hey, can I speak to Brianna? And I knock on the door and I said hey can I speak to Brianna and I brought her outside and I got on my knee and I looked her in the eye I said babe I said your dad was completely wrong I don't want you to ever think your emotions don't mean anything I don't want not from your father not from anyone not from a friend not from a future husband no one should ever tell you your feelings don't matter if you feel that I spend more time with Brody then I'm really sorry and I love you and I want to apologize look me in the eye I want to apologize and I want to let you know that you know your feelings matter and dad was wrong and she got a smile
Starting point is 00:41:36 like like nothing like she just we both just released it in that moment like I know this is not on topic what we're talking about today but we get the opportunity to go back like we can fix anything like and that was only one little instance I left I had the radio full blast that was in the best mood of my life she went back skipping to her class like we fixed it where my family would have never fixed that and then but it's cumulative right if I did that to her and didn't say anything and then you did something else and you may have come from that background where it's cumulative stuff like that and now you don't talk or don't think you can make
Starting point is 00:42:08 it or don't think you're smart enough or you don't think you have the support it's all bullshit all the story you're telling yourself the only thing standing between you and where you want to go is the story you tell yourself I had a shitty story for a while I shifted my story I shifted my life you did the same thing and your dad probably had a bad story. My dad had a bad story. And they stuck with that story. But we're breaking it. But we're breaking it.
Starting point is 00:42:29 And everybody listening can break it and you can help others break it. Yeah, I mean, and that's the thing, is that you hear the story of how your dad was and that you're able to break that and have it not be the same. And that was my biggest thing. My mom's biggest fear in the entire world
Starting point is 00:42:42 is that I'm gonna be an alcoholic because supposedly there's an alcoholic you know alcoholic genes with actually that's bullshit I mean there might be but it's not fucking happening with my just won't yeah you know so it's like my father was an alcoholic but he was an alcoholic because he walked in the room after his dad killed himself when he was 12 years old like he had demons it's just yeah so there's a cycle yeah you know I'm trying to break the cycle and just continue to I know I'm proud of you bro seriously man I know it sounds weird, but I'm proud of you, bro. Seriously, man. I appreciate it.
Starting point is 00:43:07 But self-education helps you get this way. It helps me get this way. I dropped out of college. I'm one of those guys that didn't get a degree. So tell everybody about, because I love Tony Robbins. I love all of his stuff. He changed my life. I remember specifically listening to his tapes when I was younger because my mom had the tapes, like personal power and all that stuff.
Starting point is 00:43:24 I remember I was driving my car to my office Tampa to Fort Lauderdale, and I was listening to unleash Unleash the giant within yeah chapter 4 and he was talking about pain versus pleasure, and I was like oh I get it Yeah, what my life is now. Yeah, so so tell us about about the whole Self education what you guys are doing because it's my personal belief, I mean, school's great for some people, but it's my personal belief that most people can go out and get the education they need to from people out there. And the world is realizing it. It's a transition.
Starting point is 00:43:54 We're heading towards, so if you take the self-education industry, it was, you know, 40 years ago, it was books like Dale Carnegie and Napoleon Hill, and then Tony comes into the space and helps really expand it, right? I came in this space 22 years ago. It still wasn't cool, but those days are over because people are realizing, and I'm not trying to belittle college. If you went or you're going to go, that's great.
Starting point is 00:44:17 But here's what I know is college hasn't shifted much since the Industrial Revolution, and people are realizing it. So this is a wake- up call for colleges to evolve. I'm not saying they're gonna go dumb, because if you don't evolve, it's over. We'll see if they do. Because the knowledge industry that didn't exist is now almost half a billion dollar a day industry right now.
Starting point is 00:44:36 A day? A day. And Forbes just predicted it's going to a billion a day by 2025. It's the second fastest online industry right now is self-education because people are realizing, hey, I mean, I always tell people to give clarity of self-education. I was just explaining to two guys yesterday, they've been in the live event space for 20 years. And they said, God, I saw what you and Tony Robbins are doing. I think I want to get in. Can you tell me, what is it all? I said, okay, you guys are the best at doing live events. You've been in it for
Starting point is 00:45:03 20 years. Did you learn a lot? I think,. They're the best in the on the planet, right? Yeah, one of them traveled with every famous band in the 80s and 70s like just all this history I said, let me just ask you this What would it be worth to you if you could go back and spend one day with your 20 year old self? Oh my god, the guys like got five million dollars like, you know I said that's what the self-education Industry is is people are realizing hey $5 million? Like, you know, I said, that's what the self-education industry is, is people are realizing,
Starting point is 00:45:26 hey, even if you're only a chapter ahead of somebody, a month, a year, two years ahead of someone, why should someone take the whole journey, learn through the trial and error of their own mistakes, their own accomplishments, when you can do what Tony says, condense decades into days, and share it with them?
Starting point is 00:45:42 That's really the self-education industry. People are realizing, oh my God, I was an accountant for 12 years. There's new accountants starting today. What if I spent a weekend workshop and I helped them learn what I've learned over 12 years? That's the self-education industry. It's basically like if you go back to, we were just talking about Italy. If you go back to the thing that I was saying probably five years ago when I was in Italy,
Starting point is 00:46:00 is the one thing that we're missing nowadays is apprenticeship. Like if Michelangelo did not become himself that way, he was under someone for years and years and years, and he learned from an expert is what it was, and he became an expert. Really good point. Really good point. So long story short, Tony, I already told the story, same as you.
Starting point is 00:46:18 Tony changed my life 25 years ago. I wrote in my journal someday. I just want to meet him and thank him. I'm blessed that I know a lot of people wrote that. I'm blessed that 10 or 12 years ago we got the chance to meet. We were meeting for a half hour, we ended up spending the whole day together.
Starting point is 00:46:30 And we've been dear friends ever since. So the last 12 years, we always talk about doing something together, but we're so good friends, and so many people ask, I thought people asked me for stuff. When I'm with that guy, everybody and their brother wants to meet him, do a joint venture, start a new business. It's so much that I just decided when I first met Tony, I'm never gonna guy, everybody and their brother wants to meet him, do a joint venture, start a new business.
Starting point is 00:46:49 It's so much that I just decided when I first met Tony, I'm never going to ask him for anything. We're just buds. So we did that, but every time we're together, we talk about self-education. He's got the same story you and I do. If he didn't go see Jim Rohn when he was living in his car, getting his mail at a 7-Eleven, making 50 bucks a week, if he didn't go to Jim Rohn, and then Jim Rohn mentored him, and then next and next where would Tony be Tony Robbins would be a big guy doing something yeah doing construction or something right so him and I had this talk and we just said how do we help fuel it's already on its way
Starting point is 00:47:17 but how do we make self-education the new norm how do we make it so someone says no maybe college isn't for me or I went to college it's not working and I don't want to take this path to struggle. How do I just have an apprenticeship? how do I learn from other people and We decided how about we take our 60 years combined 64 years in this industry and condense our decades into days and build The blueprint for everyone like our goal is that within 20 years That if someone dies with knowledge in their head, they feel completely guilty that they didn't extract it and share it.
Starting point is 00:47:49 That's a big goal. And simultaneously, and Tony and I, I think have the reach to do it. We ended up, this is a movement. There's 20 something thousand people already in this is Tony and I can make colleges step up. I mean, legitimately, it's already happening that we're creating an alternative outlet to college
Starting point is 00:48:09 by creating the blueprint to teach you, if you're listening or watching, how to extract your skill, your hobby, your passion, your expertise. How do you effectively extract it, identify people who need it, and share that message through a workshop or an online Zoom call or a mastermind or
Starting point is 00:48:25 build a community? How do we get more people doing that in an effective way? And that's what we did. We spent a year. We built a software. Spent a half a million bucks plus on a software. We built a process and a system to help people do that. And it's pretty damn exciting because we launched it to the world last year.
Starting point is 00:48:44 And it's pretty damn exciting because we launched it to the world last year. And we had over 250,000 people show up live. That's crazy. I think it was the biggest experience online that's ever happened. And we started a movement. And it's really cool. Tony and I are going live again to share with the world. So anyway, I might have went too far with that.
Starting point is 00:49:02 But I am so excited. This is my next 20 years. Because, let me back up and share this. Why we're doing this is because we're at a place in our lives where it's all about impact. There was times I worried about money while I was growing, worried about my company. Tony, worried about money growing his company, worried about his family. But man, things are all in place right now. And Tony helped me get a next level addiction to impact. Like that's my new beacon of light, right? I made the money I want to, I have the family I want, I'm having another baby this year,
Starting point is 00:49:31 it's like amazing, thank you. And all that's great, but now the next 20 years is when I'm off this earth, if Tony and I create, which we did, create the blueprint to help the world do what Tony and I did on their own level, we have people in every niche you could possibly imagine. People who never thought from accountants to people who do fly fishing to teaching sales to teaching people how to do a divorce ethically and as friends to raising kids.
Starting point is 00:49:56 Like every niche possible, people are going, I'm good at this. Let me extract it and share it. So what we figured is if we build the gold standard, we teach people, we come together live and people can watch and get this blueprint, then when we're gone, people will be like, wow, Dean and Tony helped. And I don't want the credit like Dean and Tony did, but helped bring the fuel to make this the norm. For sure. I could see in five years from now somebody saying, did you go to college?
Starting point is 00:50:21 No. Okay, where did you learn your self-education? Oh, I learned from this guy, this guy, and this guy. Okay, you're hired. If you come out here today, you're in our office right now. There's probably 30 employees in here in their 20s that don't have a college degree, didn't do anything before that, but they learned through self-education. We practice what we preach. I hire based on self-education, specialized knowledge. Napoleon Hill called it way back in Think and Grow Rich. He said general knowledge, no matter how wide, how vast, it's still general.
Starting point is 00:50:49 You need specialized knowledge, right? And that's where the world's going. And Tony and I figured it's the wild, wild west. Let's create the gold standard. And now we're sharing it with the world. And you guys have a chance to be on another. Yeah, we're going live. We're going live.
Starting point is 00:51:02 Okay, good. And the link to go to that, you want to go to robskbb.com. You can join in live. Is it going to be from this desk? Is it going to be the exact same desk? We might have a different set, but here's the deal. Tony and I are going live. We'll probably, we always say 90 minutes.
Starting point is 00:51:18 It's probably going to be two and a half hours. No, he's not. Tony doesn't mess around. If you heard about the last one, it literally echoed around the world. And a lot of people had FOMO that they missed the live. Legit. I mean, we had so many people from industry leaders to brand new people. Like, oh my God, I didn't hear about it.
Starting point is 00:51:36 And I want to shout from rooftops. Now we have a year under our belt. 20-something thousand people, a part of this movement. We have masterminds groups, trainings going on all around the world, not Tony and I's, helping other people who never thought they could do it. If you ever go. And you're still going live in it.
Starting point is 00:51:51 Like I still see you going live in the Facebook group too. Oh every, no every week. Yeah it's not like it's just you join it and then that's it but it's like, cause some of them are like that. You join it and then never see them again but it's like I still see you popping up in the Facebook group all the time.
Starting point is 00:52:04 Yeah every week because it's a movement and these people are impacting the world. I mean, there'll be millions of people impacted because they started this. And I'm just telling you, if you ever thought of impacting people's lives, I think the greatest desire of all of us is to make an impact, but having the opportunity to make impact and income, that's what Tony and I get to do. It's what you get to do on a regular basis. It's the greatest thing in the world. It's addicting. You get to do. It's what you get to do on a regular basis. It's the greatest thing in the world. It's addicting. You get to change people's lives.
Starting point is 00:52:27 And if not an industry heading towards a billion dollars a day, if not with Tony and I, then when and with who, right? So that's cool you got that link. Go to robskbb.com and register for the live training. Put it in your phone. Don't miss it because FOMO stinks. And there's nothing like the energy of life. for the live training, put it in your phone, don't miss it, because FOMO stinks, and there's nothing like the energy of life.
Starting point is 00:52:45 Legit, we had 240-something thousand people last time. The chat was like, and people were just like, oh my God, I've been waiting for this, and now we've got a year under our belt. So I hope you show up, we'll have a great time. I love it. And the one thing that you said was the impact, and that's the thing that's so addicting for me. I remember, and people are out there and they want to do something for other people. And I remember I started my podcast. I recorded it in my
Starting point is 00:53:08 closet and for, and I was recording it. I've shit last night. I recorded one in the closet. Cause cause I'm in, cause I'm in Sedona. So I like, don't, I just have my stuff with me. But, but I remember I was like, I don't know, should I keep doing this? Should I keep doing this? And I got an email from a girl that said, you know, I'm probably four weeks in and she's five weeks in. And she says, Hey, I found your podcast about four weeks ago. She goes, my dad committed suicide two years ago. And this is your podcast is the only thing that's gotten me out of depression. And I was like, holy shit, I can never stop this. Like I can't stop it. There's no, it's so addicting. And so there's people out there that want to impact other people and they have a story that will connect with other people.
Starting point is 00:53:45 And they'll be able to change people's lives. And impact is what we, essentially every person I've ever talked to, when you get down to the core of it, they want to help other people. And I think that this is the perfect way to do it. Yeah, you know, just two weeks ago I was on stage. There was about 14,000 people in the audience. And I said, at the end of an amazing life, you had two choices. You could make massive amounts of money. crazy, more money than you could spend, or you could
Starting point is 00:54:09 make massive amount of impact. These were people that were at an event on how to be more successful financially. I said, who in here would like to have massive amounts of money? Not one hand out of 14,000 people. I said, who in here would like to end their life making a massive amount of impact? The entire place raised their hand. I said, why choose when you can do both? And they went nuts. And that's what I'll say to you. Come learn how to make impact and income. I got one final question for you. So there's a quote that I love and it says, you die twice.
Starting point is 00:54:40 The first time is when you stop breathing. And the second time is the last time that someone whispers your name. Wow. In between that moment, what do you want people to say about you? I would love to say that he never quit. When I decide to do something, I go all in and there's no way I'm not accomplishing it, even though I failed miserably. And now, I'd love for people to say he never quit.
Starting point is 00:55:11 He wanted to fix the education system. This is my next 20 years, is fix the education system and make self-education a new norm. I'd love for that to be like, wow, him and Tony tackled a monster. And they never quit, and they did it. It's amazing. Appreciate you, man. Keep up the good work. Thank you.

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