The Money Mondays - 2024's Winning Strategies & Boss Moves With Ron 'Boss' Everline & Nicole Behnam 🤑 E53

Episode Date: January 22, 2024

Ron "Boss" Everline, CEO of Just Train, is a renowned fitness expert and motivational speaker dedicated to transforming lives through health and wellness. With a passion for fitness, he has ...trained top celebrities and athletes. As a social media influencer, he shares motivational content, workout tips, and a commitment to a healthy lifestyle, making a lasting impact on his followers. Nicole Behnam, CEO of Beyond The Interview, is a trailblazer in career coaching. With a passion for empowering professionals, she spearheads innovative approaches to interview preparation. Behnam's expertise extends to personal branding and professional development, assisting individuals in achieving career success. Like this episode? Watch more like it 👇 7x Mr Olympia Flex Lewis & Bedros Keuilian's TOP MONEY TIPS 💪: https://youtu.be/LAA-OsePAOQ 'Lions Not Sheep' Sean Whalen + Boxing Champion Andre Berto: https://youtu.be/kaeitVrwh0Q Steve Weatherford & Brad Castleberry Get Real About MONEY 💰: https://youtu.be/cpvK73_FNY8 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

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Starting point is 00:00:00 What would you say to someone out there that's thinking about considering jumping into the personal training game? Man, you know, social media is a powerful tool in itself, right? So I think if you're jumping into it, you have to have a true passion for helping people first and foremost. I don't want them to say this and, man, I look like this and I, man, you better do your thing because people are going to talk no matter what. Like, no, good or bad, they're going to find something to say.
Starting point is 00:00:23 So you better stay grounded in what you want and just go. Over analysis creates paralysis, right? I think people overthink. It needs to be perfect. It needs to be perfect. Oh, I gotta put out the perfect content. It needs to be this. And it needs to look like this
Starting point is 00:00:36 and it needs to look like this. And it's like, no, just put out the content and just go. This is where money happens. Let me repeat that. You can build an emotional attachment that leads to the top of mind awareness. The Money Mondays Ladies and gentlemen, welcome to the Money Mondays.
Starting point is 00:00:56 We are here in the RV Motorhome. I'm here with the real Tarzan, the co-host with the most. So normally, I say he gets 200 million views a month, but as I mentioned to you in the podcast last week, he got 200 million views in the last 10 days. So we gotta figure out what is the number he's gonna have by January 31st.
Starting point is 00:01:16 This podcast is probably coming out around the 18th or 20th right around there, in about two weeks. So, guess in the comment section, DMS, how many views is the RealTars going to have by January 31st, 2024? We're going to push it. We're going to push it.
Starting point is 00:01:32 We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it.
Starting point is 00:01:40 We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to push it. We're going to he's been a dear friend for many years. Been watching him grow his social media, grow his business, grow his clients, grow his brands. He's doing product deals and celebrity deals, investment deals and partnerships
Starting point is 00:01:52 and going overseas and everything between working with celebrities and household names. Very excited to ask him questions about business, about health and everything between. Please welcome the boss, Jess Train. No man, I'm happy to be here man I'm proud of everything you've been doing. He's been dropping gyms on me for a long time This thing of the G ems with that within the gym the gyms within the gym
Starting point is 00:02:17 I like that giving me gyms man, and I'm a big fan of you man Thank you sir doing amazing work and young too, you know the man doing something Now the gems in the RV. Yeah. Yes. All right Thank you, sir. You've been doing amazing work and young too. You know what I mean? Doing something about young ball. Young ball. Now the gym's in the RV. Yes. All right. So the way it works here is we want to do a quick two minute bio so we can get straight to the money.
Starting point is 00:02:33 Tell us about yourself. Man, ex football player that didn't make it, you know what I mean? But made it in life. NFL ended up calling me back. I was the first person to come back to the combine. In the fitness industry, you know, I consider myself the gamification of movement. I just wanted to make people move and have fun and take it outside of the rigmarole
Starting point is 00:02:52 of just stress of like, man, I gotta go work out, but how do I gamify the mind? So I put things in buckets. There's mental weakness and mental illness. And so I like to go at that approach. So just train the mind of body a follow. I'm a guy of, you know, my mom had nine kids and, you know, very fortunate to grow up in that tough environment. Six boys, three girls, you know, man, didn't, you know, I was always passionate about business.
Starting point is 00:03:19 That was my goal in life, but, you know, didn't have the right people around me. So, you know, fitness has been my anchor. And so that's really the long and short about me. There's more to go into detail, but more importantly right now, man, I'm a dad, I'm a husband and now I'm enjoying that part of this journey of life. And so many other things and hats that you wear,
Starting point is 00:03:39 but a lot of those are rented titles, right? We'll get into that. But I'm just excited to be able to be here and start to share the mindset behind overcoming or living up to the standard that you have set for yourself or not understanding a lot of things on that journey. So on the making money side, personal trainers out there or someone that wants to be a personal trainer out there,
Starting point is 00:04:01 fitness trainer, they really want to get into the space. But they're either nervous, they're overwhelmed, they don't know how much money they're going to make, or what they're going to do, how to get certified, where should they go, who should they listen to, there's so many different pieces of advice. What would you say to someone out there that's thinking about considering jumping
Starting point is 00:04:14 into the personal training game? Man, you know, social media is a powerful tool in itself, right, so I think if you're jumping into it, you have to have a true passion for helping people. First and foremost When you find the passion of helping people in personal training You'll find success in anything that you're trying to do because it's it's gutted right I tell people if it's not in your stomach You won't have success in it because you're not willing to go through the struggle in order to see the success win
Starting point is 00:04:41 So if you're getting in the personal training industry, for me it's really the mentor, who you're surrounding yourself around, principles, making sure that your core principles are dialed into who you are, what you want people to see you as. You know, social media has created a wave of, you know, no disrespect, but shirt off, and you know, these, you know, less clothes.
Starting point is 00:05:04 But really the moment is really to teach people how to be better human beings and understanding that you gotta give more of yourself and less of, I mean less of yourself and more for the people. That's what it is to be in personal training. You become really a certified therapist. There's so much money to be made, but it has to be done the right way.
Starting point is 00:05:23 And there's so many different people that you can seek that you just gotta seek. It's so much money to be made, but it has to be done the right way. And there's so many different people that you can seek, that you just gotta seek. It's so much around. You just gotta have a vessel of, pick some here, take some there, and add it up to be your ultimate self. I don't think that there's one way that you should jump into the industry
Starting point is 00:05:39 because it's so much information out there, but you have to stick to a plan. Find that plan, jump in the industry, stick to the plan. I think everybody wants to be an entrepreneur today but I do think that the traditional gym opens opportunity for you to work under someone, learn a lot of business. So I would suggest do that and go in and understand that majoring in minors. That's one of the things I'm really preaching right now is like everybody wants to be a science teacher but everybody just doesn't understand that the minors are the things one of the things I'm really preaching right now is like, everybody wants to be a science teacher, but everybody just doesn't understand that the minors are the things that work.
Starting point is 00:06:08 Some of the most successful businesses in the world, some of the most successful trainers in the world, major in the minors, right? How do we get people to success, right? It's not about this one size fits all, it's about understanding the human, meeting people where they are. And so that's been my approach,
Starting point is 00:06:22 and some of my success has been, every person that I've approached, it's not about my level of discipline is where they are. And so that's been my approach and some of my success has been, every person that I've approached is not about my level of discipline is where they are, where they're trying to go and then meeting them and then as we go, tighten that up and we redefine those focuses. So that's what I would give to a young up and coming trainer or anybody in the industry
Starting point is 00:06:39 just trying to find their new way of discipline. So let's say they did it. They listened to you, they went through the game, spent two, three years, and they attract their first celebrity or athlete to come work with them. And it's that moment. Some of them want them to do it for free. Some of them want to charge them.
Starting point is 00:06:58 What do you take in the very beginning if someone, household name celebrity, athlete comes to them, how they decide when is it okay to charge them, should they do it for free to help gain their clout, their personal brand, what are your thoughts about getting that first client? You know man, I think personally it's so different in each individual situation. I don't wanna give somebody the piece of advice,
Starting point is 00:07:19 I would say you have to understand opportunity costs, where you are in your life. You know, when I first started, it wasn't about celebrity trainer to me, it was same way when you play sports. It was like you play good on the field, the right team will find you, you know what I mean? And so you wanna attract the right people.
Starting point is 00:07:38 So I would give that advice to these, anybody that's looking, it's the opportunity cost, being able to understand that where you are and don't work yourself out of a job, kind of the number one, I tell trainers all the time, is you're supposed to work yourself out of a job. You want them to need you in the beginning and want you later, you know what I mean?
Starting point is 00:07:56 And that's the truth. And so I've always wanted people to need me and then want me to say because I give you so much value. And so early on, I didn't know what to charge, right? I'm traveling the world. You don't know what to charge somebody. So, but the opportunity cost,
Starting point is 00:08:12 and it was so great that it wasn't about the money. The money was not the driver. It was like, man, I'm getting able, I'm able to gain so much knowledge and so much opportunity within this. And so I knew what I was gonna do in it. I needed the money, but what I had and what I was getting paid was a survival thing.
Starting point is 00:08:33 And being an entrepreneur I had was fortunate enough to have a few little things going on at the time. Nothing as it is today. But I don't wanna speak too broad. I think it's just understanding what a person's at and that opportunity costs. I think if you just know where you are and that opportunity costs is,
Starting point is 00:08:51 hey, you know your bare minimum. You know, don't go in saying, oh, this person's this. Don't do anything for so much money where nobody wants to work with you and don't devalue yourself so early where somebody just takes you for granted. You just kind of understand where you are and set those parameters. So they got the NBA player and the NBA player starts posting them and they go from having
Starting point is 00:09:13 10,000 followers to 50,000 to 100,000 to 200,000 followers and now they're becoming like a bit of an influencer. How does someone decide which supplement brands and clothing brands like you're wearing young LA you work with C for like the brand start coming to you. How does someone decide what type of brand deals to do. You know man it's so different based on who you are and what you know for me it was all about alignment. It was all about the consistency of who I wanted people to see me as and I didn't want to jump around. I didn't want to be the guy with one brand this year
Starting point is 00:09:46 and the next year, another brand. And I think it's just really trying to figure out and map out the partners that you think you want to align with. And those things change, right? Based on the company, based on you and, but for me, Simmoth talking about C4, I've been with them for eight years now, right? I'm a C-suite executive there,
Starting point is 00:10:04 not just an influencer and ambassador. You know, I helped been with them for eight years now, right? I'm a C-suite executive there, not just an influencer, an ambassador. I helped them build a lot of different things and the company has been valued and we're where I'm a partner in the company. So Kev is now a part of the company and so being able to forge new opportunities is what I saw with them. The company was growing, I was growing and I wanted to grow with them. So I spoke my value. I told him Hey, if you trust me, I'll trust you. I'll go to bat for you and I and I executed on that plan
Starting point is 00:10:30 You know a lot of times you got to be committed to the work for the things that are the unknown though That's what it was for me with the brands and so I've been fortunate enough to be able to be at to go sit with Phil Knight When Nike when we did our Nike deal all the way to now where we're with Fabletics and, you know, we're partners with Fabletics and Don and Adam and those guys and Kevin brought me a part of that and forging that, right? And so, you know, these opportunities are just, you just kind of, it's timing,
Starting point is 00:10:57 but you got to make sure that it's aligning with your ultimate vision to where you're trying to go. So the brands will come, the opportunity, you know, once we get there, I'll tell you about it, you know, something that happened with Toyota. I was a sign of Toyota, overvalued myself too soon. I was making great money. I was a draw, you know, and all of a sudden I went,
Starting point is 00:11:18 my team went back and was like, he needs this much money. And they were like, yeah, no, no, no, it's okay. And it was overvalued too soon and it was humbling. And it was the best thing that ever happened to me because you have to know the right timing. You have to know the right place. And I'm very thankful for that moment today. I don't look at that as a shortcoming.
Starting point is 00:11:38 So you just gotta know where you are on the road. Gotta take those bumps in the road as they come. But when you start to get influenced, don't focus on just influence, focus on being influential, right? I think there's a big difference, right? This culture of just like followers is one thing, but if people aren't buying into something that,
Starting point is 00:11:57 who you are and how you're showing up and being influential versus just having being popular, those are two different things to me. Influential and popular don't coexist to me in the same thing because people want to, you want people to follow and trust and believe in you. So when you're jumping all over based on the next best opportunity because someone offered you more money
Starting point is 00:12:17 versus growing with something, that's what it is for me and that's what it's always been. And any partner that I partner with will tell you that. So you have supplement deal brands with something like C4 with the beverage. You have Fabletics and the partnership there. But outside of fitness apparel, things that are obvious, you also then did this big deal with Chase Bank with you and Kev also. How does a deal like that work for someone who's considered in the health of fitness
Starting point is 00:12:41 space to now transcend into Chase Financial? You know man, it was probably the most interesting, cool thing ever. Kev said no, originally, and not in the known that way. When we were approached, my friend Alvin called me and said, hey JP Morgan wants to do a deal with you know, and how do we do this? And Kev was like, man, people don't want to hear me just talking about money. And so I came up with financial fitness and we talked about the financial fitness journey
Starting point is 00:13:07 and the parallel that coexist, but then that was the philanthropic arm that was tied to kind of how we do it when you look at heart of it all. And we started to tell those stories about the wealth gap in black and brown communities. And so that was our thing while I was also building value on the front end
Starting point is 00:13:21 when we were talking about commercials and who else, what should we be doing and what does people wanna do and how is Kev Voice gonna be seen and really giving my time to the partnership and not just saying, oh man, we did a good deal. It was like, okay, how do we keep the deal? How do we build value on a deal
Starting point is 00:13:40 and how do we make this more of a substance? Then just saying, hey, there's JP Morgan, there's Chase, how do we really make this a thing? And Kev, Dove, Deep and Ariel and all the people involved. And I've been very thankful because we have whiteboard sessions and they may last 12 hours, you know what I mean? But you've got to be committed to that.
Starting point is 00:13:58 That's just a one day thing, right? Those 12 hour sessions. But that's really what it took. And that idea came from no one merely become successful, right? And all I knew in the gym was, and when you just think about the gym, it's like the byproduct of everything in life. You want gains in a gym where there's a sacrifice.
Starting point is 00:14:15 You want gains in your bank account, you can't buy those clothes. So that was the approach. It was like, okay, well, that's everybody just, if they can just hear it from Kevin that way, and Kev has his own approach of money and credit and so on and so forth. And in telling those authentic stories,
Starting point is 00:14:30 nobody wants to talk about money. Nobody wants to tell you about money, but when you start to open up that Pandora's box of opportunity and money, I think that's where we found our goal to nugget. And we were some of the first people in the industry to really start talking about money in that way and opening up that box.
Starting point is 00:14:45 And I've been fortunate enough to be able to be at that position and now being an executive producer and a part of it all on Peacock and coming up with the concepts. And those are things that are exciting beyond. I love being the trainer, right? Because it's who I am, it's who I'm anchored in versus what the things I'm working on every day that build value for people that don't versus what the things I'm working on every day that build value for people that don't even know what we're actually working on.
Starting point is 00:15:10 So over the last few years in particular, you start to get really famous. You start to build up millions of followers, but also you're getting tens of millions, hundreds of millions of views. How do you know when people approach you or try to get into your circle into your world, figure out who to trust?
Starting point is 00:15:23 You know what I mean? Trust is more of a compliment than love. I tell people that all the time. You know, your eyes are wide open. It's really, really difficult. It takes a lot of time. You know, you can build associates and people know how to have the right cadence
Starting point is 00:15:40 for a long period of time. You actually never really know. You're just really trying to figure it out as much as you know, as long as you're on this journey I don't think that you know, we're really you know I don't believe in a no-new friends thing because then you're blocking opportunities and so on and so forth But I would say to you that you know, we're very particular. I'm not very you know, I'm not very friendly I'm the most friendly person, but I'm also not very like in the most friendly way of like inviting you into my territory
Starting point is 00:16:09 just because you have followers or that doesn't, that's not, yeah. That's not on the checklist, right? Are you a good human? Right, I checklist good human and there's things that show up. I go back to that earlier statement of gut, right? You know, are you a good person in your stomach?
Starting point is 00:16:26 And people are like, what do you mean in your stomach? Like when all else fails, what is in your gut? We, is that gut feeling? Are you going to stand on principle? No matter what. And, uh, it, you know, I, that, those are, that's one of those things where you just never know, um, because people can put on for a really long time. And, and, uh, you know, so I would, I would be, I don't want to say the word,
Starting point is 00:16:50 but I would be naive to say that there was a formula. There is no formula. I don't have a formula to how you dissect people. They're great humans that I love to interact with. It just takes time. And it takes a lot of time. It takes a lot of people, it takes a lot of, you know, people start making money, things do change.
Starting point is 00:17:08 This is a real thing, you know what I mean? And so you just gotta be careful. And I think, but you can't guard yourself all the time because you need good people around you. You need to, you wanna let people experience opportunity. So how do you bring them in is so unique and there's fillers through different gaps, you know, with now people on our teams and things like that, that have a lot of,
Starting point is 00:17:32 hey, you go hang out with them and then, you know, we'll figure it out and if you're around, okay, if not, okay. You know, some people, you just start hearing people go to parties, can't handle their alcohol. Like, all right, I knew it, I figured, got it, all right, cool, liability, right? Because early on, we were no different, right? I drank too much, oh man, you know.
Starting point is 00:17:49 Man, I was wild and you know, so you just wanna make sure you're protecting yourself at all times, especially when you have other people to protect too. You know, I pride myself, not only protecting myself, but I wanna protect my friends. I wanna protect who I bring around because people trust me. So if I bring somebody on my immediate side, all right, well, you're good. You know what I mean? You're good, right? So, yeah
Starting point is 00:18:10 So a similar question for tartan over the last few years in particular you start to get to Crazy numbers two billion views in 2023 Who knows how many in 2024 everywhere we go together whether it's an airport a mall a chipotle 2024 everywhere we go together whether it's an airport a mall a Chipotle This is a matter where we are in Dubai LA Atlanta Miami in the randomest places where nobody's there There's like four people in all four come say hi to you How do you start to deal with the extreme numbers of fame where everyone's approaching? We're staring at you and he began it was definitely weird, you know because I'm a real
Starting point is 00:18:42 In the shadow type of person, you know, at the party I'm the one the guy on the wall just chilling, I don't dance, I don't fucking get sloppy drunk. I'm always in the cut, you know, so when people are like staring you're out, I'll come up to you in like public places in the beginning, you know, my instinctual mentality is like Give me something you know and after you know it took a while I still I still have some days where Like super up early in the morning. I'm not really awake. I might think that's just pumping gas And the guys be lining behind me at you know four o'clock in the morning
Starting point is 00:19:24 I'm like You know, but um out selfie. I'm like, bro, you almost got more than a selfie. Absolutely. You know, but I take it all in. I love it because it's helped change my life. You know, it's helped amplify my passion. It's brought me money, it's brought my family money. I get to see the world, I get to see animals and natural habitat.
Starting point is 00:19:39 So it goes from me having to rewire my brain from being on defense to being more susceptible and acceptable of the random people that come up because without them I wouldn't have you know what I have so I Really appreciate it. I love it. It's again. It gets weird sometimes because you know will be anywhere in the bathroom anytime of day I remember my first my first time ever having it happen. I was hiking the mountain in Hawaii for like three hours and some random small Asian ladies coming down the mountain. She just drops my first name and my last name to me and I'm like, what's it like? And she's coming down the mountain that we were going up.
Starting point is 00:20:19 She's like, oh yeah, I watched your, you know, your TV is just pouring on my grandson. I was like, what are you doing in Hawaii? I'm like, bro, this is Didn't call me Tarzan like Michael hosting. How are you? I'm like Dude, it's just you know, it's odd. It's odd feeling, you know All right, so we talked a bit about the making money side and the fame side Let's talk about the investing side You have so many options and access because you have a lot of friends a lot of network a big social following You have these business friends and they've accumulated over the years, you're
Starting point is 00:20:47 consulting, advising, like, you've got a lot of options of what you could invest money into or put your personal brand behind. How do you choose when there's so many different options, will you put your money or face behind? Yeah, man, it's become so unique. You know, I'm a managing partner of Heartbeat Ventures. We're, we have a full institutional team now, where it's not just me, and I've been fortunate enough to be able to be surrounded
Starting point is 00:21:11 by great financial guys in the institution where we get to, you know, deals are coming to us for some of the biggest VCs in the world, and they're asking us for our expertise to kinda lean in, and I love guys like RX3 Ventures aren't Ram Rogers fun where we get to pick it you know don't similar talking about names you get to be able to go out and go what are you guys looking at what are you guys looking at I don't want to say any companies you know that you know
Starting point is 00:21:36 because I don't want to move too fast but yeah man it's it's it's passion it's something you know a line I'll say path water for example right I you know I knew we want I knew I wanted to do a water deal. It aligns with exactly what my life is. We all need water. So when you see a path, path water, I'm like, all right, great, it's sustainable. It stands for good, it's culture focused.
Starting point is 00:21:58 It's, you know, it looks cool. We can do customizable bottles, you know, down tour with Travis Scott right now. We're partners with the spear. And so you're like, oh, but it really flows with my lifestyle, it flows with how we travel. And it's like, oh, we need water in every green room. Why not invest in that company?
Starting point is 00:22:17 Water's not proprietary, but it's like, man, and it's a good water and it's sustainable. And so that's how we're looking at deals. How do they flow with our ecosystem? I learned early that investing is an art, it's not a science. There's no one way, you gotta really just paint your picture and figure it out. And we're really just trying to look at things
Starting point is 00:22:39 that we use every day that we love and companies like TheraBody or things like that are just kind of like, man, this is exciting, we use every day, you know, that we love. And you know, companies like their body or things like that are just kind of like, man, this is exciting, we use it. You know, those are things that I love to invest in that are already things that we're using, you know what I mean? Not just like, oh, it's popular. Like, can we really use it? Can we integrate it?
Starting point is 00:22:59 And that's why I love my gym because my gym can be an incubation. People can tell you like, we don't like it or we love it. You know what I mean? And everybody comes through from the biggest celebrity to the guy that's trying to figure out life, right? And everybody opinion in the gym matters because we're all got one common goal, get better.
Starting point is 00:23:16 You know what I mean? And so that's what I love the most about the gym. And when they see a product, they're looking at it as can this add value to my life. And if it can add value to each person, no matter the financial demographic, cool, I like that. And so that's how I like to look at things. And when people get excited, those things are fun. So the main thing for you guys to consider when you want to do your first angel investment
Starting point is 00:23:35 or maybe you're doing your second or third is what matters to you? As you mentioned a couple of times, like it has to be a product of service and app and agency, something that you care about or that you want to stand behind. First thing that I look at is the person. Do I trust this person to take the ball to the finish line?
Starting point is 00:23:52 Now, what's interesting is, it's not a straight pass. There's a lot of people trying to tackle them just like a football field. They got to go left, they got to right. Zigzag, a lot of things happen along the course of to get to an actual exit or to go public, which is really rare. There's a lot of people in the way. There's a lot of people in the way. There's a lot of obstacles in the way and a lot of people trying to tackle you.
Starting point is 00:24:07 There's a lot of referees, which could be considered the laws, the permits, the restrictions. There's a lot of frustration that happened along the way to get to the goal line. Do I believe that this quarterback is going to make it? And do I believe that if things go wrong, they're gonna fight through it?
Starting point is 00:24:22 It's really easy to fall down the floor. You get sacked, you get tackled, then you just lay down or you quit the game or you walk off the field. We've seen it happen in 9 out of 10 deals. People just quit. And so I want to first bet on the person. Do I believe in this person? I've done 43 angel investments. Some of those angel investments have nothing to do with what I've originally invested into. It would be like, let's call it a podcast mic, and now they're selling blueberries. I still would invest in the person because I believe in them and they're going to figure it out.
Starting point is 00:24:51 And so you have to first decide on the person. Second, does what they say about their company happen when they're not there? Meaning, would somebody go buy their product or service, consumer product, fitness brand, supplement, whatever it is, would someone buy it when that CEO or founder's not in the room? So can it sell on its own out in the wild, in a store, online, et cetera, without someone explaining what it is or why,
Starting point is 00:25:15 will someone buy it? Third, do the financials mean that it can be really big or be a base hit? Sometimes I invest in things that I just want to make. Six figures all under. I want to be a seven figure company, maybe an eight figure company. I'm not looking for it to be nine figures
Starting point is 00:25:31 or a billion dollar unicorn. I just want it to be a base hit. Sometimes like a restaurant chain, it's not gonna become a billion dollar restaurant chain, right? Hoping it sells for eight figures, maybe nine figures. You might invest into a sports brand and you're hoping that it does 5 million, 10 million,
Starting point is 00:25:44 20 million sales that maybe it's never going to do hundreds of millions. So we have to decide, do the financials match up with what the CEO is saying? Because if the CEO is saying, hey, I'm going to open up four pizza shops, we're going to be worth a billion dollars, he's a crackhead. That's not possible. It's not physically possible for that to happen, right? Your four pizza restaurants are never going to be worth a billion dollars. Or he says, hey, I'm gonna build four pizza restaurants
Starting point is 00:26:05 and I'm hoping to sell it for four million bucks one day. Great, I'm happy to put a check into knowing that he's realistic with some optimism on top of that. Fourth, do the actual financials, do the actual accounting, do the actual paperwork, does that back up everything that just happened? So this is where your legal and accounting come in. So I as an investor can first say, hey, I like this seal.
Starting point is 00:26:28 Let's say I want to bet on Tarzan. Tarzan, I want to invest into the Wild Jungle. Great. I like Tarzan. I trust him. I've known him for years. I believe in the person. Boom.
Starting point is 00:26:37 He says Wild Jungle. Wild Jungle gets hundreds of millions of views. Cool. I like that part. People are buying it. It's a great product. Now, how big can it be? Well, this actually is a big category
Starting point is 00:26:45 because it's kids products and pet products. This has a good shot of being a really big one. This could be a grand slam. And then number four, I take myself out of the equation because you can't see the picture when you're inside the frame. I need someone else, my CEO, my accounting team. I need them to look at it without me leading the witness.
Starting point is 00:27:04 Meaning, they talk to Tarzan, they see the financials, they look at the business plan, they look at the market without me saying, I'm blessing it. I'm just saying that I like this one, will you research it? By going through that process, I weed out so many companies that I might have wanted to invest into because I liked the guy, but it didn't back up or have all four things. If you have any one thing out of these four missing, there's a very strong likelihood it's not gonna work out. Yeah.
Starting point is 00:27:31 Oh, you, I'm sorry. No, I was gonna say, I think a lot of times in an influence space when, you know, we're approached from product first. So we don't get a chance to look at things from, you know, you have a big influence, right? But a lot of times it's product first, it's not people first, right? So yes, I agree with you that on the front end, we, you know, when you're,
Starting point is 00:27:50 when you're being approached, it's like, Hey, what do you think about this? It's tough to get to know people because it's, you know, you don't understand it. I'm fortunate enough to be able to, you know, to your point, it is getting to know the CEO. Is the founder going to drive this to the right place? It do. We really believe in him. to your point, it is getting to know the CEO is the founder gonna drive this to the right place? It do we really believe in him? But early on when we're talking about influence and culture, they're coming to you for that because they need it, right?
Starting point is 00:28:14 So the first thing we see is product. You know what I mean? We don't get that. We don't know the person behind the product. I mean, the person that started it, they're coming to us and they're saying, here's a product and then, you know, we set up calls and then institutional and then you go oh I believe in this guy and the numbers have to match so I agree with you
Starting point is 00:28:31 But I'm just saying the first thing for us is it when we we have to like a product We have to see something and I think that's been the differentiator is like Cuz you know traditional money right with no influence. They're like hey Product or like this guy we can invest because I believe in him, you know, traditional money, right? With no influence, they're like, hey, product or like this guy we can invest because I believe in him and, you know, he comes from a world that I trust, right? Or he knows someone that I trust and I believe in his guy because this guy said back him first,
Starting point is 00:28:55 we don't always get that opportunity, you know what I mean? And so we want to change that landscape because we want to invest in up and coming founders and people that have great ideas and, you know, in different community. But I totally agree with everything you're saying, but I think there's just that little twist from when you have influence
Starting point is 00:29:11 and people are beating down your door because they got the new best fucking product for snakes. And they're like, oh my God, it's the, and you're like, hey, I've never seen this before. This is actually cool. You don't know the founder. You know what I mean? You're like, it's a cool product. You know, so we're product first sometime. We exactly cool. You don't know the founder. You know what I mean? You're like, it's a cool product.
Starting point is 00:29:25 You know, so we're product first sometime. We don't get a chance to know the founder. And I'm not saying that you didn't, you know. Yeah, so that was my thought on everything you were saying. It's like, shit, I love what you're saying because it is great. The founders are important.
Starting point is 00:29:38 But a lot of times when you're early on, you don't get a chance to meet the founder. You get the only thing you see is product. And then we got a finago our way to figure it out. And I've been fortunate enough to have a strong team, but most people don't have a team. Most people don't have someone to look at financials, to look at these different things.
Starting point is 00:29:55 They're getting themselves in bad deals. So I tell people all the time to everything that you said, which is so valuable, have general meetings, build an ecosystem of people that, hey man, you're in the finance? All right man, man, I'm gonna use you one day. I mean, need you to help me one day. Like, because a lot of times it's not,
Starting point is 00:30:12 people don't have access to the things that we're talking about for people to dive deep into their first angel. They don't even know what that even looks like. So how do we start to bridge that gap? And moments like today or moments which your guys are doing are building that bridge of opportunity to say hey talk to someone that is a little bit smarter than you surround yourself
Starting point is 00:30:33 around someone else don't be so intimidated don't let your ego push that person away that person may be a vessel to be able when that angel deal comes in hey man these numbers don't look right hey something's a little fishy because we seem to want to do everything by ourselves, right? We wanna be a success alone. And so I love everything you said. I just think that as we talk to these people that are building influence and culture and so on and so forth,
Starting point is 00:30:57 that it's important that people are gonna approach you with product first, you know what I mean? And then you have to make sure you have a good surrounding circle around you to do due diligence over a deal because shit, I didn't know what I was doing. I just believed in C4. I, you know, and then as, you know, as they believed in me, I wouldn't met that person. I met the CMO. I met this person. Then me and DOS, you know, became really close friends. He's the founder and it's like, you don't know that, but obviously the success and trajectory of that company was far beyond,
Starting point is 00:31:26 but at the same time, early on, I just was a believer. You don't have that wherewithal until you have a surrounding group, you know, you start making money, people, you start doing things and all of a sudden, you're like, I gotta do something with this, people say you gotta invest. You know, I know rich people that don't invest, you know what I mean? Because they're like, oh rich people that don't invest. You know what I mean?
Starting point is 00:31:45 Because they're like, oh, that's a scheme versus, you know what I mean? So just, it's kind of tough, especially when you have influence. Why do you- I don't know if you understand, if you agree or disagree, but yeah. Why do you think that people,
Starting point is 00:31:59 whether it's personal trainers or people in general, are scared to post on social media? Man, there's so many reasons why people are afraid to post on social media. Man, there's so many reasons why people are afraid to post on social media. First, I mean, they're they're home, you know, insecurities, insecurities is a big thing. I embrace my birthmark on my face is red. It is what it is. I ain't running from it. It's who I am. You know, and I think that people just don't understand that criticism is going to come no matter what mother is's gonna talk shit.
Starting point is 00:32:26 People gonna say something when you're doing good, they gonna say something when you're doing bad. You just gotta do you, you just gotta stay locked in. And so people consume themselves with, man, I don't want them to say this and man, I look like this and I, man, you better do your thing because people gonna talk no matter what.
Starting point is 00:32:42 Like, good or bad, they gonna find something to say. So you better stay grounded in what you want and just go. And I think that's why people are a little afraid. And it's a free resource, but I think the insecurity is just overwhelmed. And I also think overanalysis creates paralysis, right? I think people overthink. It needs to be perfect.
Starting point is 00:33:02 It needs to be perfect. Oh, I gotta put out the perfect content. It needs to be this. And it needs to look like this and it needs to be it needs to be perfect. It needs to be perfect Oh, I gotta put out the perfect content It needs to be this and it needs to look like this and it needs to look like this and it's like no Just put out the content and just go you know what I mean? And I think a lot of times that slows people down not just in fitness in general people are overthinking because they think they're competing Listen, I compete to a bliff. I don't compete to to destroy. I'm competing with you. I love hearing your numbers. I ain't there, but I want to compete with you, but I'm not trying to compete with you to destroy you.
Starting point is 00:33:30 I'm not trying to compete with you and destroy you. I'm trying to compete with you to uplift you. So you just gave me a milestone to go for. You know, people were like, man, I'm going to go get him. He just made her. He just, I was like, man, I'm glad you told me that. Thank you for telling me what you did in sales. Got it. It's an opportunity for me to get better.
Starting point is 00:33:47 I'm not a hater. You know what I mean? I've never been a hater, won't be a hater. I'm inspired. You know what I mean? Like, that's my motor. You know what I mean? Because it's so much opportunity.
Starting point is 00:33:56 And so that's me. You know what I mean? And I just love that. I'm sorry, I get passionate about that shit. I always tell people all the time, like don't be a hater, be a congratulator. Yeah, man, for real. Yeah.
Starting point is 00:34:07 So there's something you mentioned there that the word perfect. Perfect is not relatable. When you see these perfectly photoshopped photos and perfectly photoshopped us in that, and then you look at the number one performing influencers on social media and the highest paid influencers on social media at an 800%
Starting point is 00:34:26 higher average is makeup artists. Why? Because they make content with bare face in their rawest moment and then for two hours are building their face whether it's a guy or girl. During that time their viewers their audience are watching them in their rawest moment. The second highest paid influencers is fitness because you're watching them sweat, you're watching them eat, you're watching them be vulnerable, they're shaking, it's hard, they're not making it like,
Starting point is 00:34:54 everything's easy, right? Most fitness content outside of funny content, it's hard and they're sweating and they're raw and they're real and you can tell it's not Photoshop because it's hard to Photoshop when you're sweating and working out and doing burpees and pull-ups etc. And so number one and number two are proving that perfect is not relatable. So as you guys are making your content as the boss just
Starting point is 00:35:17 said do not wait for the perfect moment. There is no perfect moment. Put out the content and the next day happens and the next day happens and the next day happens and some of your videos won't hit, some of your photos won't do much, and some will and it doesn't matter. When you're like, I only got 14 likes, the person you think is worried about your 14 likes, they got 7 likes. Who cares? And the next day you get 300 likes, whatever. You just keep posting the content over and over and over by staying consistent in the game, math and time compounds. If you just post once or twice a day, three to sixty-five days a year, well a couple years goes by and you've got thousands of posts, you're gonna have following. As long as you're not
Starting point is 00:35:56 boring as dirt, you're gonna have some following and if you just stay consistent and showcase how your fitness journey or your health journey or how you became a makeup artist or built a clothing brand or started a supplement company or working as a real estate agent, whatever it is that you're doing, math and time compounds. If you post that content and you showcase your world and showcase your behind the scenes, people will have what's called an emotional attachment that leads to top of mind awareness. This is where money happens. Let me repeat that. You can build an emotional attachment that leads to top of mind awareness so that in those moments that someone says the word personal trainer, you think of that person.
Starting point is 00:36:33 They think of you. You say real estate agent, they think of you. They say makeup artist, they think of you. And how does that happen? You showcase your actual life when you're traveling, when you're working, when you're moving around, when you're with your friends, when you're playing basketball, or you're playing pickleball, or you're playing chess,
Starting point is 00:36:49 and you're hanging out with your boyfriend or girlfriend, you showcase your aspects of your life, people start to build an emotional attachment. They know your dog's name, they know your boyfriend or girl's friend's name, they know your friends, you guys go out to dinner on Friday nights, they know you go to church on Sundays,
Starting point is 00:37:03 and you're at Mosaic Church, and there's urban, like they feel a part of your life and someone says real estate agent, they think of you. Not the other 18,000 agents that all say they're the number one agent in the world. Not the other agents that are on billboards or bus stops. You, the one that they know their dog name
Starting point is 00:37:18 and they know your freaking parents name. They know about your church. They know about date night. They know what you got to go play chess. Like they know about your world, they know about date night, they know what you got to go play chess, like they know about your world, that's an emotional attachment. And people buy from people that they know like in trust. So if they know like in trust to you because they know about your family or your friends or your church or whatever it is that you're up to and they feel part of your world, they
Starting point is 00:37:39 are much more likely to buy from you compared to the thousands and thousands and thousands of other options of personal trainers, real estate agents, et cetera. All right, last topic, charity side. Why do you think it's important for people or for their companies and brands to be involved in philanthropy, whether it's writing a check or actually getting involved and getting their hands dirty and supporting?
Starting point is 00:38:00 You know, man, this is like, it's so important to me because it's like, it's why you do everything You have to have something driving you for a greater good. I hope right? It's like for me childhood obesity and bullying Right. It's like I feel like it just brings home the good feeling of exactly why you're doing what you're doing I don't know why other people do it. I know why you know, you're supposed to do it but the philanthropic side for me is really driven by a passion of helping under, you know, serve kids and people that don't have,
Starting point is 00:38:33 and, you know, kids being bullied for their weight, or, you know, kids just being bullied in general. And so I will tell you, like, you know, I know what I know, I know what I don't know. I know there are some things aligned with charitable donations that are necessary for taxes and things like that, but I'm grounded in the purpose of why I do it, right?
Starting point is 00:38:53 It's like, in being able to, not only just from a, from a 501C3, but from a, how do you help your family? Right? You know, you hear people say, money is all evil, but if you don't have the money, you do you help your family right? You know you hear people say money is all evil But if you don't have the money you can't help nobody right? And so if you don't if you use your money for the good To help the people around you not to say that you're gonna just get people money absolutely not don't ask me for no money Right, it's like you know what I mean? It's like not to say that it's like you you work hard so that you can be a vessel of good You know and I think that's where it comes from. It's not always just to accompany.
Starting point is 00:39:26 It's being able to fuel your ecosystem the right way and being able to help people that, you know, need a little guidance along the way. That angel investment going back to say, hey, I believe in you, I trust in you. I don't know what this is, but you're just a good person. I think that's the philanthropic side of how you feel in your heart. I think that's the philanthropic side of how you feel in your heart.
Starting point is 00:39:45 I think that's deeply rooted for me, not the business side so much. It's really finding that way to really help to your ultimate point of humans that you believe in and that it goes back to that. I don't really care what you're doing, I just believe in what you're doing. And then the super passion project for me
Starting point is 00:40:01 are just kids and just helping these people that just really are less fortunate and just helping these people that are just really are less fortunate and just kind of how do we continue to bless on. Tarzan, there's a ranch like Animal Sanctuary that's been around for 30 years. You've been helping. Tell us about that. Yeah, we have just moved our facility from Florida to the West Coast, California, and there's a ranch called actually legit
Starting point is 00:40:28 sanctuary they've been around 30 years they have hyenas, leopards, bears, tigers, lions, eagles, alligators, crocodiles, all types of stuff in California you know and unfortunately being around for 30 years you, they're a part of the old society of animal caretakers. They have great care for all the animals they have, but they don't have the social media aspect of it. They don't have the online aspect of it. And this day and age, especially compounded with COVID, you lose all those donations, you lose all those people, you have no Facebook, Instagram, none of that following going on,
Starting point is 00:41:12 it just gets expensive. And when you can partner up with a company like ours, like Wild Jungle, that's when we can be able to help. Because with moving to California, you kind of lose permitting and certain restrictions and stuff like that But these people have been grandfathered in for 30 years So they have some that we can help them with and there's something we can help us with I can keep learning about different animals I haven't never worked with in captivity or in the wild and they can keep their business rolling by
Starting point is 00:41:41 Shining a big platform on all the good they've done for 30 years and more. Wow, that's cool man. Alright guys you're watching this special edition of the Money Mondays. Make sure to follow boss his Instagram is at just train across all social media platforms. All social media. The real Tarzan you're probably already following him this guy got 100,000 followers in the last three days and 8.6 million on Instagram alone, 15 million in total across platforms. So make sure to check them out on social media if you want to see them get bit by snakes, rested with ostriches and tigers
Starting point is 00:42:11 just in the last three days. And it's important to have these discussions. The reason that the Money Mondays has been number one for 41 weeks in a row, thanks to you guys and the entrepreneur category is we need to have these discussions about money. We have to. You gotta learn, talk about it with your friends,
Starting point is 00:42:27 your family, your coworkers, and have to understand taxes and accounting, and the IRS, and a FICO score. Most people can't spell FICO. Like, why? We just grew up not talking about it because it was rude. You've gotta talk about it
Starting point is 00:42:39 and that's why I'm happy that this podcast is working. I want you guys to go out there and share it, talk with your friends about it, have these real discussions. Visit us on themoneymondays.com, like, comment, subscribe, all those things to help us keep this thing growing and growing because we need these discussions happening around the world to the Money Mondays. We are here in the RV Motorhome sitting in a parking lot and you're going to hear some cars going by because we're in a motorhome.
Starting point is 00:43:13 That's the whole concept behind this. The reason that we started the Money Mondays is to talk about three core topics. How to make money, how to invest money, how to give away a charity. Now we try to keep the podcast around 40 minutes or less because the average workout, 45 minutes, except for you, you take like two, three hours. The average commute to work is 45 minutes. So that's why we do these 35 to 40 minute podcasts. Thank you guys for supporting us.
Starting point is 00:43:35 We have been the number one entrepreneur podcast for 41 weeks in a row because of you guys. So keep liking, commenting, subscribing, sharing with your friends. And it's important to have discussion about money because we all grew up thinking it's rude to talk about money. And we here at the Money friends. And it's important to have discussion about money, because we all grew up thinking it's rude to talk about money. And we here at the Money Mondays think it's rude to not talk about money.
Starting point is 00:43:49 You've got to talk about finances, credit, salaries, loans, how to pay rent, should I buy, lease, like, you've got to have this discussion because it's real life. Money is related to real life. There is no more of this thing that we grew up on that's rude to talk about it. You have to have discussion about it. And I think that's why, or part of why the podcast is doing so well. Why you guys are sharing this content. Okay.
Starting point is 00:44:09 I'm very excited about our guest today. I've been friends with her for years. She might actually turn around the podcast a little bit today because she actually has her own podcast, her own events called Beyond the Interview. She's been throwing live events for years with some household named legends that she interviews at these events. It's magical what she's done. I love watching the content. I like watching your podcasts and everything between. So, we need a quick two minute bio from our special guest, Ms. Nicole Benham.
Starting point is 00:44:33 Thank you, Dan. I love the concept for this podcast. It's fun, right? Yeah, I love talking about money. I have so many questions. I grew up thinking it was a little taboo to talk about it, but to give you my bio, I started as a journalist and I was doing red carpet hosting for a little bit until I realized that the conversations on those carpets were limited to whatever event I was at. And I was like, you know what, I need to start my own thing. And I want to interview authors and entrepreneurs
Starting point is 00:45:05 and people with significant insight who have really thought about whatever their message is. And so I started this thing called Beyond the Interview, which I later turned into a podcast and then I started doing events and bringing on people, the same way you do, not as big of a scale, we'll get there, but yeah. So that's what I do and I'm so excited to be here. So the events tell me about the events is it all onto the
Starting point is 00:45:32 same brand beyond the interview or is it different? Yeah I mean it's all under the brand I just call it beyond and so what I do is I throw I throw nights with like themes so for example you could you I don't think you could make it, but we had a clubhouse theme event a few years ago. Remember, they had those moderator badges, so I had them printed out as pins. I had the hand-raising thing. It was just basically clubhouse theme,
Starting point is 00:46:00 and then I brought some of the people that were just big voices on there to come on. Then after that, this is what really changed the game for me because, and then I brought some of the people that were just big voices on there to come on. And then after that, this is what really changed the game for me because I was never taken that seriously in like the tech and entrepreneur world, mostly because I was unknown. And so once I did that and I had people of that caliber come speak at my event, the photos got distributed, mostly because of I I think, Naval and Chris Voss. They got distributed at a lot of different firms that invested in Clubhouse.
Starting point is 00:46:31 And so a lot of people started adding me on Twitter and reaching out to me and being like, hey, yeah, I didn't know that you did these events, like would love to come speak, blah, blah, blah. But the one thing that I did differently with my events, yours are super cool, but you know, sometimes these people are in Silicon Valley, it's a little nerdier, mine was hot. I made it pop in, I made everything Instagram-able, I made everything fun, you know, we funneled in influencers. So that was my whole thing that I realized where it's
Starting point is 00:46:59 like you know what, I really want to make learning sexy. And as I've started doing that, I'm like what's my real mission? Is it that I want to make learning sexy or is it something else? And that's part of it but the second thing that I want to do is I want to change the way people consume because we spend half of our days on our cell phones like literally and So if we're doing that, what are we consuming? Are we conscious of what we're consuming? Most of the time, not really. An algorithm is feeding me what I should watch.
Starting point is 00:47:29 So we should be actively muting certain accounts and also actively following certain accounts. The cool thing about what you do is people go to your events, they go to your conferences, and there's discovery in person. What I want is I want people to discover people, not just in person, but online online because whatever problem you have and we're all dealing with our own problems there's someone out there with a solution who's written a book who's done something that's transformed their life that can
Starting point is 00:47:55 transform yours. So that's my whole thing. But let's get into money. So as always we are co-hosted by the Real Tarzan. Normally I say that Tarzan gets 200 million views a month on social media, but we are only 10 days into the month of January and he's already surpassed 200 million views in the first 10 days. So we have to come up with a new moniker and new slogan for you. We'll figure that out on day 31 of January to see what number you get to. That is the Real Tarzan. Focusing on animal related content and travel content.
Starting point is 00:48:25 We just got back from Dubai a few days ago. It's amazing content. I actually never extend trips. I have this rule like if I say I'm going to go for four days, I go for four days. I don't miss flights. I'm obsessed with it. But when a chic and a multi-biz, I don't even know how many build zillions the guy has, says he needs to stay longer and wants to do some animal content and has an orangutan
Starting point is 00:48:45 at his palace for his tarts and to meet. You extend your trip and so we ended up staying for 9 or 10 days because of an orangutan and a bazillionaire. So, Nicole, on the making money side, when someone wants to throw their first event, sometimes they throw it for free, sometimes they charge for tickets, sometimes they're not sure if they can get sponsors. Just talk us through the main idea. Can an event make money,
Starting point is 00:49:09 or is it just good for personal brand and for making deals? For me, it was for personal brand and making deals, but I also, I got sponsors for all of them. I don't know if this is how you do it. Mine, it's like in its infancy. I just put all the money back into the event because I want everyone to have a good time. I want everyone to talk about it.
Starting point is 00:49:31 I want the brand to stand out. But it did help me with deals because you know when you throw a lot of events? You get invited to a lot of events. And when you have quality people who are there, I'll tell you a story of one thing that really worked out for me. So, Naval spoke at that first event. When I first invited him to it, he called me, he said, don't tell anyone I'm coming because
Starting point is 00:49:55 I have stalkers and two, I don't speak at events. And I'm like, okay. And then he comes to the event, you could tell he's like oh wow this is like a party and then I had told Chris Voss at the time like we need to be friends with Naval like he's super cool you know he knows a lot of people like he'll get us into deals blah blah blah and what's funny is Naval was like a fan of Chris and that made that super cool so I guess he looked around and he realized like oh so this guy's probably gonna speak and there's some other people that are probably gonna speak so he walked up to me and he goes what's happening again and I was like it's just like a mixer,
Starting point is 00:50:35 fireside chat and then back to the mixer and he goes put me at the beginning and I'm like really and he's like yeah put me at the beginning let's'm like, really? And he's like, yeah, put me at the beginning, let's do this. And so once he spoke there, like I said before, that got out. And it gave me credibility. Exactly, it gave me credibility. But what was really cool about that was after that, there were some events that he invited me to, which changed the game for me.
Starting point is 00:51:02 So in my 20s, I lived at my parents' house the whole time. I saved all the money I had, which was a different way of doing things. That's what I did. And so he invites me to an event with Chris Dixon and Brian Armstrong and the founder of Coinbase and all these people. Silicon Valley Legends.
Starting point is 00:51:21 Yeah, all the Silicon Valley Legends. And I get there. And I took a couple friends with me, and I noticed everyone's trying to talk to the big dogs in the house. And that was cool, I met some people. But then I noticed there were some younger people there who looked like they were in their early 20s. And I'm like, what are they doing?
Starting point is 00:51:42 Let's go find out, let's be curious. So I went up to some of them, I introduced myself. One of them happened to be the founder of a company called Hash Flow, which him and I became friends and I found out a ton of these guys had invested in their company. And so I asked him, can I invest? And that turned out to be a really lucrative investment for me. And so I asked him can I invest and that turned out to be a really lucrative investment for me and
Starting point is 00:52:07 So the butterfly effect of getting right to this event. Yeah, and and so and so for me I was just like, oh wow this this really worked out for me No, I didn't make a ton of money off of that one event You know, but I made a ton of money off an investment And then who knows who else you meet through that Right. Because who knew that through that? Yeah. And then who knows who else you meet through that from the people that you met through that and bam bam bam and just compounds over the course of time. Yeah.
Starting point is 00:52:31 Tarzan, quick question. Sure. An orangutan fell in love with you last week in Dubai. Yes. Some of those videos got tens and tens and tens of millions of views. And then as soon as you came home you were wrestling with an ostrich. Yes. Where was that at?
Starting point is 00:52:47 Back at our house. At the ranch? Yeah, at the ranch. So, when you're interacting with these animals, how do you know which ones are gonna love you and hug you like the Rangan Tank did for hours at a time, or an ostrich is gonna wanna wrestle with you and kick you and fight with you?
Starting point is 00:53:04 Well, it just depends on time of year, the day, what's happening. You know, we have an ostrich. He had three brothers. He was a young little pup. We were been best friends for a long time. Yeah. We probably had about 200 or more positive interactions. And then two days ago, he decided to finally kick me in front of some guests, which is fine. I'm used to getting kicked
Starting point is 00:53:29 By the birds. An ostrich kick can kill a lion. That's what those feet are designed for. Just want to give you a little Oh wow. I've had one of his goats like bump. Just ram you, huh? Yeah somewhat similar feeling just a little more torque on the end of it But um, yeah, he kicked me and in front of the guests and I kind of got the habitat pretty quickly You know just keep moving through the tours and be able to survive the rest of the day Because we had like 15 or 20 more animals in Iraq with so I had to make sure my chi was right, you know But yesterday I My chi was right, you know, but yesterday I
Starting point is 00:54:09 Woke up about you know, 4 a.m. And I just could not stop thinking about that ostrich kick I'm like why did he kick me? You know, so I want to go and make my peace and then or started again Yeah, we started having a full-on tussling match for about Well five minutes and I went over five minutes. How strong are they very strong? Very strong Tarzan's very strong. Yeah, he's very strong. I worked out just to hang out with the animals It's needed but sometimes again, I don't take it personal I'm always the person in the wrong with animals because I'm in their space or they're in captivity or even in a while There's never their fault. It's my fault. And he's just, you know, I'm collecting ostrich eggs. He's beating up the employees, so I have to go talk and make sure he was okay with the employees, but he wasn't really here
Starting point is 00:54:53 what I had to say. So he let me have it. He chose violence. He chose violence. But what about the orangutan? A orangutan, she chose love. Yeah. He held on me would all all her might and she would not try like it was really hard to like five guys Yeah, not to remove five guys to remove the ring of tang Yeah, I wouldn't feel like when it was on you. It's like a very Tight hug, but their hands are the same as their feet so their feet also grab you as if you know like that four hands just grabbing you and like each limb is like six grown men strength. So you take a six foot grown men and you take six arms that's one equivalent to one orangutan. Okay but did you feel embraced or suffocated? A little bit of both. You know the embrace was really good because it felt, you know, she chose me out of like
Starting point is 00:55:46 a big group of people. I felt really good. And it was also suffocating because there was absolutely nothing I could do about it. Even if I felt uncomfortable or wanted it to get off me or even if stuff went really south, there's nothing I could have done to stop her from hugging me or holding me because she was just absolutely too strong. Oh my God. Yeah, it was like literally six men
Starting point is 00:56:08 holding one arm down and you can't move it. Damn. Yeah, it's pretty hectic. And then a tiger walked by. Yes. You guys spend a lot of time with animals. Yeah, every day all day. Well you too, you're living on a ranch.
Starting point is 00:56:22 Yeah, I want to spend more time but Tarzan, that's all he's done his entire career. I got to watch in real life in Dubai because that's where they can have lines of tigers and bears. And it was interesting to see like he was wrestling with tigers and then bigger tigers and then he's going to go feed a bear and put honey in a bear's mouth. I stayed outside the cage. Because it's pretty serious.
Starting point is 00:56:43 But it's fun. It's fun. I'm not afraid of the concept of it I'm afraid that I don't know what I'm supposed to do and I don't want to overreact to a fighting a bear or fighting a tiger and obviously they're gonna beat me but I'm saying like I don't want to react just because they might do something that's not even attacking me so I just don't want to put myself in that position I relate to that you know like anyways all right so I just want to love them and I want to watch them. I don't want to feed them and save them all. Would you ever do anything in Dubai?
Starting point is 00:57:12 Like would you ever do like something like Wild Jungle? Oh absolutely. I mean you have talked about doing a different um different hubs of Wild Jungle even around the States. We talked about Texas, talked around the States we talked about Texas talk about Vegas. We talked about Florida and We also talked about doing international hubs, but what would be the greatest? first point of International wild jungle headquarters, Dubai That is like you can get to almost anywhere around the world from memory was looking up what non-stop flights
Starting point is 00:57:44 That is like you can get to almost anywhere around the world from memory was looking up what non-stop flights Malaysia Philippines Africa London, you know, so that would be a great headquarters to start there They have unlimited funds. They all have lots of animals We went to one of their safari park zoos that was basically funded by the entire country and I was ridiculous Yeah, were guys, did you guys plan this trip to hang out with the animals there? Yeah. Because that's what it sounds like. Yeah. And that's not whatever, that's not what everyone's thinking when they're like, okay let's go to Dubai, but you guys straight up. I had one business meeting in nine days. I was going to see Mohammed, I've been friends with him for many many years.
Starting point is 00:58:20 He owns a 5.5 million square foot mall called the Dubai Outlet Mall. And he's been building convention centers and movie theaters and an arena and all these things. And so I went there and talked about a spire tour. Like, hey, we can bring a spire tour here once a year and throw a big business conference in Dubai. You already own a 5.5 million square foot mall. And then we started talking about the wild jungle
Starting point is 00:58:40 and all these things. And I was like, I guess we're going to stay longer. And then the chic out there, he has his own private zoo and so we stayed there for a couple days and then that orangutan was there and there's a true love story and I just couldn't you know we couldn't we couldn't we couldn't break it up. Have you guys FaceTimed you and their orangutan since yeah I think it's right now. You should. Six since the morning wake up probably wake already yeah especially they have lions there that are roaring like five six in the morning all right Nicole so we talked a little bit about the making money side on the
Starting point is 00:59:14 investing side how do you make decisions since you're around a lot of cool people you're not around interesting zillionaires and Silicon Valley legends you're also going out in Hollywood and Los Angeles and traveling and going to crypto conferences and business conferences and traveling and going to crypto conferences and business conferences and V-Con with Gary Vee. Like you're out and about and networking, which is fantastic and meeting these people. But because of that, there's a lot of deal flow options.
Starting point is 00:59:34 There's only so much of you that you can invest like, I can put 10K here or 25K here or 100K here, 10K here, 5K here. The numbers are relevant. The concept is, how do you choose what you put your money into and your personal brand into? Okay, so what I put my money into,
Starting point is 00:59:52 I'm gonna be real 100 over here, because I haven't done it enough, I sort of defer to the people who have. Great, I love that idea. I think that's, yeah, I think that's the best. If you told me that Naval and this guy and that guy and Brian Armstrong are all investors, okay, I'm in. Yeah.
Starting point is 01:00:07 Their team's vetted it, their lawyer's vetted it. Exactly. They're not vetted it, if they all put it in. Those are called a lead investor. Guys, let me break it down real quick and I'll let Nicole finish. When I look at deals, I've done 43 angel investments. Some of the time I'm the lead investor.
Starting point is 01:00:20 And so people are now having to trust me that I researched it enough, my lawyers, my accounting, my intuition, my interviews with the CEOs and executives. I'm now the lead investor. After doing a dozen or two dozen of those, I switched to not wanting to be the lead investor very rarely am I the lead investor because I'm only investing in companies doing 2 million or 20 million, 2 million, 2 million, 20 million in sales. So I can't be the lead investor because there's probably someone earlier. Now what is the lead investor? It's someone typically a fund,
Starting point is 01:00:49 a VC firm, an incubator that finds a company or knows the company and they're going to put in the first hundred K, five hundred K, one million, two million, five million again. The number is kind of irrelevant. But to put their stamp of approval on that company. Now, if a household name like Kleiner Perkins or some of the people that Nicole's mentioned that have that credibility put a check into a company, well, two, three, four, five, six, other investors might feel more comfortable and have their team still research it,
Starting point is 01:01:17 but after a while, once you know that there's five or six investors that are good names or good VCs or good funds into it, you can feel pretty comfortable. Can that company fail? Of course it can. We've seen it happen lots of times. However, as a betting man or a betting woman, if someone said household name VC, household name legend, the guy that started Coinbase, the guy that started AngelList are all investing, I'm going to take that gamble, right? And I'm going to be what's called a positive EV, positive expected I'm going to take that gamble, right? And I'm going to be what's called a positive EV.
Starting point is 01:01:43 Positive expected value is going to happen that if a bunch of people that are good at investing, invest into a company, I can feel more comfortable than someone else pitching me the same exact business and nobody's invested into it yet. That's scary, right? Yeah. It doesn't mean you can't do it,
Starting point is 01:02:00 but it's obviously much more comfortable, much more interesting to do what Nicole just mentioned. Hey, if a bunch of my friends that I trust, respect, are investing into it, then she's gonna put in X amount of dollars. Again, the amount she puts in is irrelevant. She now feels comfortable that her friends that she respects invest in that deal.
Starting point is 01:02:15 Please continue. The only time, I love what you just said, the only time that I feel like that doesn't work, well, sometimes that doesn't work out is what I wanted to say So like I don't know if you invested in clubhouse. I did not I did I did but but the thing was I love all of these people. Yeah, we had such a good experience on there And we thought that was the next hottest app. I mean, yeah, it was supposed to be everyone thought that and so
Starting point is 01:02:42 It could have been very easily. It could have been. I know Everyone thought that and so it could have been very easily it could have been I know We'll do it. We'll do a whole club house. I could have should have would have But yeah in some cases even that doesn't work So it's risky investing is risky, and I don't think everyone should do it Of course the second they start making money You know a lot of people I know just put their money into like a index fund and call it a day. Make 5% 8% a year and just compound it. Yeah but I agree with everything that you said and that's what
Starting point is 01:03:15 I do. I just see what the good investors are investing in and I've had a lot of conversations with friends who are like, you know, I went out and I invested in all these founders that I personally believed in. And I lost all this money because most businesses fail. Most businesses fail. I didn't even know this until I got in this game. And I had a friend recently tell me, you know, Nicole, I think we should start throwing events with investors who are really good at investing think we should start throwing events with investors
Starting point is 01:03:46 who are really good at investing and we should actually start giving our money to them, let them take 20% and call it a day. Because it's been that hard investing in founders that you might believe in, but you just don't know what's going to happen. So investing, I feel like, can be really scary. That's why. So we created the Elevator Send-A-Kit. We raised $44 million. Or we invested, sorry, I didn like can be really scary. That's why, so we created the Elevator Syndicate. We raised $44 million, or we invested, sorry,
Starting point is 01:04:08 I didn't raise it, I invested $44 million with my group, Elevator Syndicate, into companies the last two years that do between two and 20 million revenue. We, Elevator Syndicate, put in three to $6 million per deal, but we asked for a discount. The reason for the discount is it's gonna be a bunch of characters like the real Tarzan,
Starting point is 01:04:26 Nicole Benham, and this person, that person, business person, business person. And so from a company's perspective, let's say they're selling a snack. I'm like, hey, snack company, I know you want to raise $4 million out of $20. What if you take $4 million out of $12 or $16? And I'm going to bring you Nicole, Tarzan, all these people that have big networks, big social media followings. They have a lot of connection. connection will help you with your company. Snack company's like, yeah, I'm gonna get four million bucks and I get a bunch
Starting point is 01:04:49 of interesting investors. Cool. Yeah. And when you do a syndication deal, a syndication deal meaning like elevator syndicate, we go get 10, 20, 30, 40 people. That's a syndication, that's a group syndication. Elevator syndicate wires the money, all the people wire to Elevator syndicate. We then wire the money to the SNAT company in this example. The SNAT company only has one name on the cap table. The cap table is all the names of the investors and how much equity that they have.
Starting point is 01:05:15 And so now Nicole, Tarzan, all our friends invest in Elevator syndicate. They have their equity here with a company called Angelist. I use Angelist for everything for years. Neval happens to be the founder of Angelist. Angelist is who I've used for years and they manage the elevator syndicate
Starting point is 01:05:30 and I pay them a fee to manage it for all of us, all the investors into that syndication. From a company perspective, we're able to fund them really quickly because I'm getting a bunch of 25K, 50K, 100K, 200K checks from 20, 30, 40, 50 different people, bam, bam, bam, 40 people at 100K each, raise four million bucks. And you can do that much quicker than going out there
Starting point is 01:05:52 and trying to find a VC or a fund to say, hey, give me four million. Yeah. Going to get a VC or a fund to hand you four million bucks, you're gonna meet 10, 20, 30, 40, 50 of them, if you're lucky, for one of them to give you $4 million. And most times they're like, yeah, well, I'll give you $1 million or 500K or 200K because lucky, for one of them to give you $4 million. And most times they're like, yeah, well, I'll give you $1 million or 500K or 200K
Starting point is 01:06:07 because they don't want to give you the whole $4 million. So syndication deals are an interesting way that you can either syndicate around if you own the snack company in this example, or you want to co-invest with other people, you can find a syndicate like ours that you trust and you can get your friends together or get a syndication together,
Starting point is 01:06:23 or you can actually go on Angel List and look up syndications. There are some amazing people like there's a guy in Las Vegas named Kamal. Kamal, he's had a syndicate for years. Peter Pham. Peter Pham, like there's legends in the game. Oh yeah, Peter Pham crushes. Right? Like these are people that are so connected that you can then co-invest with them through their syndication or what's called a rolling fund. Rolling fund, do your research about this is you can put in smaller checks and you can put the money in quarterly, 10K a quarter, 5K, 25K, 100K, whatever you can afford per
Starting point is 01:06:55 quarter. Then that rolling fund manager, like a Kamal, they then go invest into companies like the SNAT company in this example that we're using. You have a lot of options out there as investors. You have to just research what is comfortable for you. Maybe you don't want to just write a check directly into a company and put in 25K. Let's say Tarzan's raising money for the wild jungle. He's like, hey, I got wild jungle.
Starting point is 01:07:17 I want to raise five million bucks. You could do it through a syndication. You could wire directly to Tarzan or you might find a fund that's investing into Tarzan with the wild jungle You can make a decision and have options on how you invest into something into a company But the important part for you is to research for yourself. What do you feel come to with and how you feel come to with doing it? The next question has a helicopter going by but again, we're in a motor home. That's all point of this podcast Make it real and raw. Okay So next question is
Starting point is 01:07:44 How do you decide what you put your personal brand behind? Because if you say, hey, Nicole, we're gonna give you shares. Let's say Wild Jungle is gonna give you $100,000 of shares for free to be an advisor to the company or personal brand related to the company. That makes other people feel comfortable about either investing or partnering
Starting point is 01:08:02 or other relationships that you have. How do you decide when you feel comfortable putting your name behind a crypto company, the wild jungle, a snack company, etc.? Okay, so for this I'd say, and I've made mistakes and I'll get into it in a second, I think I really have to understand something to the point where I can explain it and other people are like, oh oh wow that makes sense if I can't explain it simply to the point that other people understand it then I don't I don't want to really touch it anymore because I got into crypto I was like the NFT girl yep and
Starting point is 01:08:39 then when crypto came crashing down I I, right as that was happening, I got involved in this deal that went south and it slightly damaged my reputation within that arena. And for me, I thought it was the end of the world. I thought it was, it's happened to so many of us, like everybody. Yeah, and so for me, I was like, damn, I can't just like put my name on everything.
Starting point is 01:09:10 And you really do have to vet and talk to other people. Like Dan, you and I know so many of the same people. Like I know Dan is legit. Like I can name 20 people off the top of my head who know Dan, have worked with Dan, have spoken at his conferences and have not had a bad experience. So already, yeah, already right there I'm like, all right, he's good. But there are some other people like, you know, I've met on over the internet and they
Starting point is 01:09:34 have a big following and I see my friends are following them. I assume they're good because they're good. But I never went and asked and I never, I never went and asked like, you know, what's it like doing business with this guy or what you know? What's it like working for this guy and so? That's a big deal to me when I first got into crypto. I Did I was in the Twitter commercial? I did a deal a deal with Chipotle. Those are companies that I feel I felt really good doing stuff with yeah But then but I love to pull it.
Starting point is 01:10:05 I love to pull it. But then there were other people that came and were like, hey, we're starting this NFT project and they offered me so much money and it was really hard to turn it down because it was actually more money than what I was being offered for commercial work and stuff because not everyone there is honest. So you got to determine what's this going to look like for me long term. commercial work and stuff because you know not everyone there is honest so you know you got to determine what's this going to look like for me long term if this goes south what is this going to do to me how do you how do you guys decide?
Starting point is 01:10:32 What if you put your name on if you can't explain it probably shouldn't be doing it. Yeah. If it's not congruent with your brand or what you are or who you are or what your future is probably no point in doing it. Unless you need some like emergency cash, then you're playing a pretty risky game. Yeah. Cause then you're losing your fan base.
Starting point is 01:10:52 They think you're a sellout or salesman. And then all that hard work over all those years are just gone within one little small paycheck. So what about for you for consumer products? Like you went to see Young LA today, you went to their warehouse like. Well yeah perfect example. I worked with this company this was a first clothing brand company I worked with when I first started social media six years ago they were tiny and we both
Starting point is 01:11:14 grew well we were actually we would part ways in a good way we're just actually friends and they helped first drop ship my first wild stuff so I was one of their drop shippers now they've grown much, they don't drop ship anymore. And they are like, Hey, we got a new, a new fund. We haven't talked in like five years. As a beginning of the year, you want to do month to month new drops onto merch. I'm like, absolutely. There's like no strings attached. You're not like bound and tied. I like young LA. I now move to, you know, California. So it's like, why not do it? You know, why not put some extra dough in? It's a good company. My favorite fighter signed to them. So it's a good, you know, the being your favorite
Starting point is 01:11:53 fighter. John Jones. Yeah. So Ryan Garcia signed to them. Ryan Garcia. I love watching them. See Chris Bumstead. That's just a plethora of good quality Legit people. Yeah, you know so I'm like I can get down. I love it I did that tequila deal a few months ago. Yes across the tequila another thing I get offered all types of deals every day to do different things from energy drinks to tequila to clothes to pillows to to clothes, to pillows, to airplane rides. I mean, you name it, it comes and goes. But Tequila, it's a cost of Tequila.
Starting point is 01:12:31 That's who I'm working with now. I haven't been actually working for about five years through Skylar. Skylar brought me a guy said, hey, someone wants to do Tequila. And I'm like, I'll pass. Didn't even think about it. It's like another alcohol spirit person trying to hit me up.
Starting point is 01:12:46 The guy sent me a picture of the bottle, which is an Aztec temple. And in the middle of the bottle, the jaguar, my favorite cat. And I'm like, I can get behind that. I can get back in. I'm back in. And I'm like, hmm. That's how you get to him, the animals. Yes.
Starting point is 01:12:59 If it's congruent, if it's like a big, huge, fluorescent neon blue bottle, it probably ain't gonna fit well in the jungle. But if you've got some cool temple-looking artifact with... It's dope. I knew exactly what I was wearing on this podcast. I knew what was up. What about you, Dan?
Starting point is 01:13:18 How do you decide what you put your personal brand behind? Or like, or how do you decide who you want to speak at your conferences because there are a ton of people who are out there speaking, selling things, selling their books and you have to vet them. Yeah so I'm bombarded by speakers trying to get onto the stage. The hard part is for me especially with aspiring tours we only have a nine hour event. And Andrew Cordell talks for 90 minutes. Eddie Wilson's 45 minutes.
Starting point is 01:13:49 I do 25 minutes and then I host all the panels. So that's like four or five hours out of nine. Then there's breaks, then there's a 90 minute lunch. I got like two hours to work with out of nine to be able to actually fill up spots. And I have to have celebrity, I need to have some badass women, I need to have a business person, And I have to have celebrity, I need to have some badass women, I need to have a business person,
Starting point is 01:14:07 and I need to have an athlete or something. I need to have my checklist of my cane. So I only have like zero to two spots. But then I have 94 people messaging me, asking me to be on there that I'm friends with. I go to dinner with, I'd sleep at their house, they'd come to the wild jungle. I'm close to them and I have to tell them no.
Starting point is 01:14:23 And it's not easy, and it's getting worse obviously because it's, a spire tour keeps getting bigger and bigger the limitless arena is coming April 27th we're gonna have 12,000 people there wow do you know people messes me the day I put that flyer out all of the people my freaking inbox went ballistic my text I think I've even messaged you but I have to say this I don't remember you saying in an like no in a way that was offensive. You're just like, hey, let's do something else together.
Starting point is 01:14:47 Yeah, let's pick it. Yeah, like it. I want it, that's not what I don't want. And the people that I'm not gonna have on stage is I tell them though. Like I don't lead the monks, I don't want them messing with me for years. Oh, yeah, yeah.
Starting point is 01:14:58 And I don't want them to make it an awkward thing. Cause a lot of times they'll say like, hey, if you need more value, or if you need another speaker, why do you think I need another speaker? I'm throwing a 12,000 person event. I don't want to be rude or cocky, but why do you think I need another speaker? And so they frame it in a way that is not appealing to me.
Starting point is 01:15:17 If they said, hey, I think I could bring 400 people to your event, and I would love to speak about this topic for 25 minutes. That's a much different than like hey you're doing me a favor by coming on stage. You know what I want to talk about with you actually and you too because I feel like you guys have a similar network. You guys do a lot of stuff together because people always ask me how do you know so-and-so? How did you become friends with so-and-so? How did you get Chris Voss as a mentor?
Starting point is 01:15:50 And so, yeah, I'll answer the question too, but I want to know from you because your network is like 10 times what I've seen out there. It is insane. And it's like every one that I discover who's a good speaker, sometimes I'll go to their following section. Sometimes they follow like 30 people like Tim Grover and you're one of them and It could be almost anybody and they follow Dan and so how do you build relationships with these people who have so much? access so much so many people you know in their inbox in their emails coming up to them What is the what is the thing so one I throw smaller events and I throw charity events. And so I can't get an Ed My Lad or a Tim Grover or a Zillionaire or a huge name speaker
Starting point is 01:16:30 to come to a business event often. But if I say, hey, I'm throwing a toy drive, hey, I'm doing a charity poker tournament with Steve Aoki, hey, I'm throwing this charity event for the homeless, I'm doing a Thanksgiving food drive, there are often times it's gonna show up, even if it's like a Gary Brecker, or Edmielette, or Andy Purcell, or whatever, right?
Starting point is 01:16:48 Jamie Lima, Sarah Blakely, like these characters, like they're bombarded with options of where to go. They're unlikely to come to my business fat. So my charity events are oftentimes where I can build more relationship and more time with them to hang out. I'm also really, really focused on when I go to a city to text people in that city Hey, I'm gonna be staying at the W hotel for the next two days if you want to come over for dinner tomorrow night or
Starting point is 01:17:10 brunch on Saturday morning Let's hang out if they don't show up because people are busy. I still have brownie points I invited them to dinner in a brunch. I gave them two different options Yeah, two different time spots because some people have families some people are single some people whatever it is Yeah um Two different time spots because some people have families, some people are single, some people want whatever it is. And I make the location where I'm staying so that whatever time they want to come I'm going to be there. Because the hard part is you're like even here right now I told you guys to meet me at the hotel
Starting point is 01:17:37 and then we parked the RV across the street from the hotel. The hotel is the hub right where I could be there all day and night. And the people that I need to meet, the guest we just had has a $5 billion fund right before you. We're gonna go now see boss, Josh Train, who trains Kevin Hart and all these big name athletes. We're gonna go see him right now. I use the hotel as the hub for my meetings and networking and I've done this for 15 years.
Starting point is 01:18:01 Every city I go to, people in that city, and I have them saved on my phone as Nicole Benham LA, Real Tarsend Miami. Wherever that person lives, I have them as that city so that I know to remind myself, hey I'm going to Boston, make sure to text this person, this person, this person, hey I'm gonna be in Dallas, Texas, boom, boom, boom, boom, boom. We were in Dubai. I had a notes list of all the main characters, are there 16 main characters that I know in Dubai. And then there's like five of them I followed up with every day.
Starting point is 01:18:26 Hey, come by the hotel. Hey, where at this hotel? And how many did they come? All of them. Because I gave them options. It's surgical. And I'm building relationships with them in time because people are busy.
Starting point is 01:18:37 And because of that, I'm following up, I'm networking with them and I'm inviting them two things. Hey, come with us to an animal sanctuary. That's different. Hey, come with us to a charity event. That's different. Hey, come with us to a charity event. That's cool. Hey, come with us to this fancy seven star resort. Like I'm inviting them to something that's unique,
Starting point is 01:18:51 not just like, hey, let's have coffee, let me pick your brain. No one wants to hear that. Never, right? And so from that perspective, that's how I'm always trying to interact is charity events, dinners, lunches, et cetera. But then here's the next thing.
Starting point is 01:19:06 People always say you gotta provide value, but nobody's ever told you what that means. I'm gonna tell you. If someone has something they care about, support it. If they have a charity, if they have a book launch, they have something going on, a business, something in their world, or their kid has that, right? Their kid has a cupcake company,
Starting point is 01:19:24 or their wife has a new scarf company support them You are gonna cut through all the noise if you post about that person's wife scarf company or their kids cupcake company So true because that is the most attached to them and the person that's in their household is now be like daddy daddy or mom or Sister or husband like you see this nice post that Nicole did? Can you believe the real tires I posted about my scarf company? Like, now you've gotten to their hearts, right? And whether you're using it as a tactic or because you really care, either's fine, but it works.
Starting point is 01:19:55 And some people just don't realize like, value is what does someone care about? Support them. Next thing is, invite them to things, or do things with them, or show them something that matters to them. Next thing is, invite them to things or do things with them or show them something that matters to them. Other last thing is, I do introductions every day. Hey Nicole, you should meet Tarzan, you should have him on your
Starting point is 01:20:14 podcast, see this guy gets 200 million views a month. Tarzan's like cool, I get to go on a really cool podcast. Nicole's like holy shit, this guy's got two other ideas. And for me, I'm just earning brownie point brownie point Took me 29 seconds. We have that in common, right? That's yeah, I'm just introducing you guys Yeah, whatever happens you guys do the podcast bam, but bam like all the things happen because of an introduction That took me 29 seconds and if I do those throughout the day like I can change people's lives and Now nine months from now Tarzan like hey, bro. There's my friend has a podcast
Starting point is 01:20:47 You should come on that or Nicole's like hey, I'm throwing this event. You want to cause I'm gonna have Chris boss and Subconcentrate only realizes because I introduced you guys nine months ago You know what's crazy? I was on the phone with Chris boss on the way here Yeah, and he'd like to tell I was in the car and he's like where you headed and I'm like I'm actually going on my friend Dan Fleishman's podcast. And by the way, I need to introduce you and by the way, you need to start seeing him. I'm going to book him all the time. Yeah, I've always wanted to book him. Yeah, he's great. Okay. So that's my answer of how I do networking and building
Starting point is 01:21:18 relationships is I'm constantly trying to provide value and introduce them, invite them to cool stuff. I love that. For our last bit in segments, I wanna talk about charity. Okay. Why do you think it's important for people or for them, for their business and their employees to involve themselves in some type of charity, whether it's money related or time and energy related? Why should people involve themselves with charity?
Starting point is 01:21:43 I mean, so many reasons. Why should people involve themselves with charity? I mean so many reasons. I think for one, everyone needs help with something, whether it's they need money or they actually need time. People don't see that as like charity sometimes, but giving your time is actually such a meaningful thing. And two, it actually does make you feel better and gives you a sense of purpose. You know people who are in service are a lot happier
Starting point is 01:22:09 statistically so the fact that one you're helping people but two as a strategy I'm sure as well so I want to hear from you about that. So from a personal perspective the strategy part is really just for yourself it actually makes you feel good by doing charity work. And if you involve your family, you will then instill that as part of the culture within your family. That's a good thing. That's why you'll see more and more kids going with their parents to go do charity related
Starting point is 01:22:37 things. A lot of our friends post about it and it's really nice to see them take their kids to go do something for the homeless or go do something for a school organization or a children's hospital, etc. So there is some tactical part to that and you can also, as I mentioned earlier, that's an excuse for me to call business friends, people that I can't normally invite to something. I can actually invite Oprah to a charity event where I would never invite her to a business conference, right? Ever.
Starting point is 01:23:01 It doesn't matter how big or cool a fire tour is, I would have to pay her to go to that. But I can invite her to a charity event and possibly she might show up because she cares about XYZ charity. Like, hey Tarzan is doing this big charity for the animals and she's like, oh, now she might go. We're never in a trillion years when I get her to come to a business event, a business conference. Does that make sense? Yeah. So sometimes charity can also be used in a tactical version from that. And by the way, people might be listening like, whoa, I mean, you're doing that to make an introduction to Oprah. Do you know how excited the charity is going to be
Starting point is 01:23:30 if Oprah walks in? Yeah. And what you're going to do for that charity and how big it's going to be? The charity, I'll say this, they care about the end result. So when there was a really fresh thing that happened a couple years ago, there's big fires in Australia, Jeff Bezos donates $98 million, sorry, $97 million.
Starting point is 01:23:53 And every press article says, pfft, it's so small for Jeff Bezos, it's barely like this much money compared to everybody else. I can't believe he only donated $97 million. You know how many billionaires there are in the world? 3,000. Guess how many of them donated $97 million. You know how many billionaires are around the world? 3,000. Guess how many of them donate $97 million? None. None. And if you guys in the media are going to go rip him apart for donating $97 million, guess what?
Starting point is 01:24:13 It's not going to do it next time. And you know what? The people in Australia that had their houses burned. They should hate you deep in their soul, because you pushed away someone that donated $97 million while you, the publicist, or the media people that are being mean, donated $0. None of the other billionaires donated anything. It's very frustrating.
Starting point is 01:24:34 Sometimes there is tactical parts to charity and I'm adamant about people posting about charity because I want more charity to happen around the world because of the butterfly effect. If I can inspire people to do toy drives, food shelters, Thanksgiving food drives, the tipping dinner thing we do where people put in a hundred bucks each for tipping dinners, thousands of people replicate it. I came up with that thing in December, the two years too long about giving away clothes. I got tagged 4,700 times in that.
Starting point is 01:25:02 I don't have the biggest social tab, 4,700 tags It's the ripple effect the compounding effect of people doing it The people that are receiving the clothes which is probably tens of thousands or hundreds thousand a piece of clothing items They don't have to know it's me The end result is all the charity people care about and so I say it with passion because We as a society can do a lot more for charity and again like you mentioned it's not about money We as a society can do a lot more for charity and again, like you mentioned, it's not about money. There's so much you can do with your time, your energy, your social media power and just showing up for these charities. That's so beautiful. So, going into year 2024, we are in election year.
Starting point is 01:25:39 There's gonna be a lot of chaos out there. People are gonna get bombarded by division and politics and everything that you could imagine. There'll be a lot of noise that goes on and with that stock market goes up and down, crypto market goes up and down. Obviously we're in a really good time with the crypto market since we just had the huge Bitcoin ETF announcement that happened, which changes our entire future for cryptocurrency. What would you say to the people that are out there that are barred by noise? How can they stay calm in the chaos? I would honestly say, ignore it. I think if you read any biography, autobiography, listen to anyone at any of these conferences and you hear them talk or write about what made them successful, it's never a politician.
Starting point is 01:26:26 It's never a politician. So sitting there, getting mad about what they want you to get mad about and who you should vote for and blah, blah, blah, like do it on your free time, very minimal, don't spend too much time on it. I would say pay attention to entrepreneurs and what people are building and how AI is going to affect your life and what you want to build and what you want to contribute and What you want your purpose to be because if you don't figure that out and you spend all this time You know mad about politics or whatever side you're on you're mad at Democrats. You're mad at Republicans
Starting point is 01:27:00 You're gonna wake up one day and you're gonna be so fucked. You won't even know what to do I don't know any I don't know any entrepreneur successful person or happy person Maybe besides like I don't know Bill Maher who's who's doing great or a couple of others I don't know anybody who devotes their time to politics and Has drastically changed their life focus on, focus on your own personal success, help others and ignore politics. That's it. Drop in the mic. Hi guys.
Starting point is 01:27:32 So you can follow Nicole across social media platforms. I like to watch her on Instagram, but she's out across all social media platforms. And obviously with her podcast called Be On The Interview, and you can see her events. She'll be posting about it on social media. The real tires end, you probably already followed him because he just gained another 100,000 followers
Starting point is 01:27:48 the last 60 hours, I think the last three days. From the orangutan? Yeah. You just hit 8.6 million on Instagram. I'm sure it'll be 8.7 by the time this podcast comes out next week or two. But, main thing here, the reason that the podcast has been doing
Starting point is 01:28:03 consistently so well is you guys. Liking, commenting, subscribing, sharing with your friends. So when you see thing here, the reason that the podcast has been doing consistently so well is you guys liking, commenting, subscribing, sharing with your friends. So when you see clips here or see the whole podcast link, share with your friends, share with your coworkers, etc. And it's not for us, it's for you. We want you to have this discussion. If you notice, there's no ads. I have not read a single ad in a year of this freaking podcast and I'm trying to avoid that at all costs.
Starting point is 01:28:22 I'd rather just pay for it, keep bringing this to you. We may do some endorsement deals and things like that, but we have not done any ads here because we're not doing this part for the money. We're doing it because we need you to have discussions. Not want you to. We need you as a society to have discussions about money with your friends, your family, your coworkers, et cetera, so that we can make our society better.
Starting point is 01:28:42 We can make our society stronger. Go to themoneymondays.com. We have a weekly coaching call every week on Monday at 4pm. We do live interviews via Zoom and we actually answer questions with you guys via Zoom so you can go to themoneymondays.com for that. And again, follow Nicole, follow Tarzan and we will see you guys next Monday on The Money Mondays. Music .
Starting point is 01:29:03 . .

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