The Money Mondays - Billionaire Grant Cardone’s BEST Advice for First-Time Home Buyers in 2024 | E41
Episode Date: October 30, 2023In this special episode, billionaire Grant Cardone shares invaluable insights focused on real estate investments, challenging common beliefs and sharing a million-dollar investment strategy. Don't... miss out on this opportunity for financial wisdom! Grant Cardone is a renowned American entrepreneur, best-selling author, motivational speaker, and real estate mogul, celebrated for his boundless energy and unyielding ambition. Cardone overcame early struggles with addiction and poverty to become a self-made millionaire. He is widely recognized for his expertise in real estate and sales, having founded Cardone Capital, a real estate investment firm that manages a multi-billion-dollar portfolio. Cardone's "10X" philosophy, which advocates setting audacious goals and taking massive action to achieve them, has been a guiding principle in his life and has inspired countless individuals and businesses worldwide. Like this episode? Watch more like it 👇 Making Millions with Real Estate Investing 📈 Albert Preciado & Cole Hatter: https://youtu.be/OQO9hhGQf6I 7x Mr Olympia Flex Lewis & Bedros Keuilian's TOP MONEY TIPS 💪: https://youtu.be/LAA-OsePAOQ World's Greatest Mentalist, Oz Pearlman Reveals His Money Tricks 💡: https://youtu.be/j_beL7ewDv4 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/
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You know, look, most people just settle for what they want to live in.
I don't consider that a real estate investment.
It's a house offer.
Meaning, meaning if the house offers it to you, don't take it.
So Bank of America, Wells Fargo, City Bank, they've convinced all of America that a house is a great investment for the most part.
It's a dead money investment.
You make 80 grand in America, you are broke.
You can make sense of whatever you want to make sense of, and you can say it's terrible.
You make 400 grand a year
You're probably still broke now. Nobody likes me saying this stuff. That's why I wanted I'm gonna come to the money
Ladies and gentlemen welcome to a very special edition of the Money Mondays. Because the guests we have today literally exudes money.
He talks about it, he preaches about it.
It's one of my favorite guys to watch on social media because he talks bluntly about money
in our country and our world.
He needs to have these blunt discussions about money.
I'm co-hosted here with the Real Tarzan.
Tarzan's been averaging over 200 million views a month on social media.
And the last few weeks, he did 215 million views just in 10 days.
So we're gonna have to change the monitor.
We gotta figure out the new math for the next month.
But without further ado, this guest you guys have seen on television.
You've seen on social media.
He's been around for decades, putting on a few mongest events,
teaching people about money,
how to invest, and especially about real estate.
Please welcome Mr. Grant Cardo.
Thank you, man.
Appreciate you. I need to get I want to get a Python.
We got one in the back. Hold on, let me go. Yeah, yeah, I would love to do that because
you make it look so easy. I got you man. I appreciate you and you guys might hear we're actually
right next to Grant's private jet. That's why it's loud outside. Yeah, and appreciate all the success
you have, all the charitable things you're involved
in, all the people you've helped, and you're just a good example.
Thank you.
Thank you a lot of people.
Appreciate it.
Yeah.
It's our jobs to inspire people to do the other thing and show them how they can do it.
All right, Grant.
So the way it works here is we talk about three core topics.
Okay.
How to make money, how to invest money, how to give it away to charity.
All right.
So if you could, give the quick two-minute bio and we'll get straight to the money.
Okay.
Grant card down. We own our partner in 11 companies. We have a $4 billion,
$4.5 billion real estate portfolio that started from scratch. I own the first 6,000 and then we
started raising money for the other expansion that we've had. And then the other companies, the venture company, 10X Health, 10X Health.
Gary Bricka?
Yeah, we've launched that company for Gary.
And what else do we have, man?
I mean, we're in an HFAC insurance,
we're launching insurance and financial this year.
We do a big event business.
I do a big online, I got a big online presence
in corporations, companies and individuals.
And so I've been very
fortunate, worked very hard, and deserved most of what's happened to me, not all of
it, because some of it's been negative. And I don't really want that part of it,
but he comes with the turf, so. Definitely comes with it. So why is such a big
focus of your life been on the real estate category? Yeah, because real estate,
I was a kid, and I'd watch my dad, he was a stop broker and on
the weekends, he would put all the kids in the car and we'd all go look at real estate.
And so I was like, later in life, I'd be like, he was a stop broker selling stocks, but
looking at real estate on the weekends, right?
And so I have this still today, like this morning, Sabrina and I got up, we were staying
in a friend's house and we went and just drove real estate. Did I have no interest in
buying? I just want to drive it. You tell me, I remember you were in Hollywood,
how's it doing in Hollywood? You tell me it's getting trashed over there. So I've
just always had this fascination with something that's very real. I've always
been interested in it. You know, it seems like for at least my lifetime and beyond everything I've studied,
it's been a good investment for most people to be in, if you can find the right spot,
the right time, and the right price.
And it's where I bury my money, man, I work my ass off the earn money, you know, if I
got paid to freaking whatever you do with a freaking wrestle with a goddamn anaconda.
Somebody paid me 500 bucks, I'm like, okay, I want to take the 500, I'm a very
non-real estate deal and I'm gonna go wrestle another anaconda in a different
outfit. So, you know, if I could get all those views you get on YouTube, dude,
I'd take the money, bank it, get it from Google AdSenses, bury a non-real estate
deal and go do it again. So that's what I've done for years quietly. Nobody knew So, you know, it's taking care of my personal finances when I was trying to do this other kind of riskier stuff in business.
So, people have a lot of option when it comes to real estate. They can buy storage in, it's apartment buildings, foreplex, single duplex, single family homes, section A, there's so many options.
Yeah.
How does someone that's getting into real estate decide or research or learn what to do
in the real estate market?
You know, look, most people just settle for what they want to live in.
I don't consider that a real estate investment.
In fact, I've been very vocal to say, hey, it's a terrible investment.
It's a house offer, meaning if the house offers it to you, don't take it.
So Bank of America, Wells Fargo, City Bank,
they've convinced all of America
that a house is a great investment.
It's a shit investment for the most part.
It's a dead money investment.
Your money gets tied up in one asset that does never pay you.
You have to pay it, you have to feed it.
The kind of real estate I'm talking about
is two units, four units, eight units, 16 units,
even bigger than that
Like it the bigger you go the easier it is easier. It is to buy it really the lower your credit score has to be
But Fannie Mae Fannie Mae's getting ready to come out with something November 18th this year
If you buy four units and live in it you can get a 5% down payment
Wow, I'm a little curious why they offer that shit when the rates went to 8.5% but
But same thing Bank of America did about 11 months ago.
They offered they said we need to start offering first time buyers in black and brown communities.
No money down loan or 3% down loan.
I said, yeah, y'all waited till it was,
it was 7% and then you offered it because you could have done it when it was two, but you didn't.
But my point is, some of the things you mentioned are great.
I like the residential because we're not, you're not going to get rid of renters in America.
You're going to print, you're going to literally going to fabricate renters over the next 10 or 15 or 20 years.
Do you think we're going to go much heavier into rentals?
Yes.
Or, less people will be purchasing yes like right now
They're divide between ownership and renting is about as much as people complain about the rents as you probably know
I think the average rent America is
1875 dollars which you might complain about
The average mortgage is almost 4,000 whoa so that's
If renting doesn't make sense at half of what it costs a mortgage,
how does a mortgage make sense?
Which is just a fancy bullshit word for,
pay rent for 30 years to the bank.
Because the bank's gonna make 7% for 30 years,
you'd have to make 210% on your money.
200% on the home purchase,
let's say it's in Orange County with the house's 800 grand.
You'd have to sell the house for $2 million just to pay the interest back.
Wow.
Even not property taxes, not maintenance, not the wear and tear.
You put on three roofs in that period of time.
You pay it at six times.
You've been through seven different lazy boys.
Probably three wives.
Your kids have moved out, hate your guts, and don't even want to come back on Thanksgiving.
That's the house you're stuck in.
That's an American dream.
That is what the great American dream is,
a home ownership, but I'm not talking about that.
I'm talking about I buy something, other people rent,
I collect the cash flow, and I wait for the rents to go up,
and over long periods of time, you create wealth.
Do you like the fixed and flipped world?
Do you like just buying and holding forever?
I hate anything that requires a flip.
Because I'm paying the highest taxes on the flip.
So, and I got to be right all the time.
And most of the fixed and flipers
wanted to do what I'm doing.
They went 12,000 units paying them two grand a month.
They don't want to be, I buy something, I sell it.
The biggest mistake I made in real estate was not buy more real estate and number two ever selling any piece of real estate I ever had.
Particularly if it had any kind of scale.
So, someone wants to start making money and they're just getting their job.
They're making 60 grand a year and then they get up to 70 than 80.
When is the time to make the final leap to buy that first unit or two unit or four unit type property?
Well, it's 70 or 80 grand. You probably don't have any money left over. If you live right here,
where we live, you don't have any money left over. So
first thing I think people need to understand is like you cannot make 80,000 and think you're
ever going to make an investment. Unfortunately, the government won't tell you the truth on that.
I know your boy Newsom won't Not my boy
But I'm just saying like the government Biden's not gonna tell you the truth nobody's gonna tell you the truth
The Republicans aren't you make 80 grand America you are broke
And you can make sense or whatever you want to make sense of and you can say it's terrible you make 400 grand a year
You're probably still broke
terrible you make 400 grand a year you're probably still broke. Now, nobody likes me saying this stuff that's why I want to, I want to come to the money
money.
I'm going to talk this shit.
We can have blood talks.
But if you talk, make 400 grand in this country.
I mean, I know, and you probably know, the viewer probably know somebody working at Facebook
or JP Morgan that makes 400 grand and they cannot figure out how to send their kids to
school, pay a mortgage, mortgage or rent or their cars
They're fucking broke is it at the end of it. There's no money left over
So the American public's never gonna be told by the government you need more money in order to have
Any chance that have any kind of financial freedom because you're never gonna have enough money left over to invest
That's why they set up all these little scams in government pyramid programs
Okay, the little the little scams in government pyramid programs. Okay?
The little scams are 401k's, IRA, savior money, okay?
Biasome life insurance, they're freaking scams.
These are house offers, okay?
This is what, when you're playing Blackjack in Vegas and they say, would you like insurance?
No.
No, how do you know you don't want it?
Because you offered it to me.
Fuck, you offered it to me.
Fuck you offered me a free seat at the table.
I shouldn't have taken that shit.
You offered me a free drink.
You offered to take my cash and convert it into your coins
with your name on it.
I shouldn't have taken anything, including the free door,
the front door that was open, and the room you offered me.
Okay, I should not be anywhere near this place
because your job is to offer me shit where I pay
money.
And so that's the same thing with the banking community.
Wall Street is basically a massive casino of offers.
You know puts, options, get in, get out, liquidate as fast as you want to.
That's why I like the Bitcoin thing because you're not, you're going to invest in it and
wait for it.
It's exploding today for anybody that waited on it.
So stocks, the liquidity thing, how you can invest in an ETF
that everybody tells you you should do.
From Ray Dalio, Warren Buffett, Jamie Diamond,
they'll tell you you should put your money in there.
Yeah, exactly.
You know why?
Because they're behind the scam.
It's like asking somebody whether you should trim your beer today. If it's a barber, he's going to say yes. You know why? Because they're behind the scam. Okay, it's like asking somebody whether you should trim your beard today
If it's a barber he's gonna say yes, you should
Bro, you need a little black dye in it too, okay? So
House rules man quit playing by the house rules and the house rules are this save your money
It's the way you were brought up. It's the way I was brought up. They told you save your money
Get a good job, buy house, okay,
go to college, you need to go to college because you're not going to get real money if you
don't go to college. I don't know anybody at Winter College is getting 215 million views
on YouTube, okay. And then buy house and then get a retirement account and keep saving
your money. And the only people that are benefit for that is Wall Street in the banks.
So when does somebody start?
First, you gotta earn more income.
Two, you need to bury all the extra income.
If you can go from 70 grand to 100 grand,
that extra 30 you should invest it all.
This is my belief.
Doesn't make me right, so don't try to make me wrong.
It's worked for me, so I can just show you that, okay?
Take the entire amount from 70 to 100 and invest all that in something that you will never lose that drips that
pays you some kind of cash flow every month and then never improve the quality of your
life, your cars where you live until your passive income could fund it. So if you kid want
to bike, pay it out of passive income, okay? Until you've got the passive income could fund it. Yes. So if your kid wants a bike, pay it out of passive income.
Okay, until you got the passive income,
don't buy your kid a bike because it's a bad investment.
They're gonna throw it down on the side of the road
and not use it here in about three weeks.
And don't waste money, man, don't do stupid shit.
Money matters.
It does.
It matters a lot, dude.
And if people say, you know,
some of your audience is gonna start,
I hate Cardone, it's always talking about money, Yeah, because it matters. You know, when you go
to Whole Foods, they ask for money. You try to get a meeting with JP Morgan, they're
going to be like, how much money you got? Like it's, it's simple. You need money, okay?
And money and happiness have nothing to do with one another. When I'm looking for money,
I'm looking for money. I'm not looking for happy. I can get happy sometimes with some money. But just because you have money doesn't mean you're happy.
Also doesn't mean you're unhappy.
The whole concept behind the money Monday is we all grew up thinking it's rude to talk about money.
You can ask your parents about loans, jobs, IRS, taxes, 401k.
You couldn't ask them about any of those things because that would be rude.
At the dinner table, lunch at school at college
Anywhere between nobody talks about money. That's why we created this podcast is to have these blood discussions
So hopefully none of you guys are offended by the things that come out of grants mouth today or my mouth or tarzans mouth because
We're doing it for you. We want you to make more money. We want you to invest money
Doesn't do anything specifically for us outside the butterfly effect that if you make more money
We make a better country. We all win in the long run so
As people are going along their financial journey and they're finally made ready to make that first step
They buy that forplex they saved up a hundred grand they put 70 grand down
They got 30 grand remodel a little bit walk us through their steps of like when they're doing their first property
What should they be thinking about for the long term after that?
Well, you know you really should look at the first property with a bigger like a like not on a budget
Not how much you have for down payment you should look at
Like I learned how to look at deals for a million dollars. I made them. I made a five million dollars when I my first real
I did a single unit a single unit and then I did 48 units
Okay, my 48 units, my 48 units made me $4.8 million in 37 months plus cash flow
for the whole time I owned it. I was like, dude, I just cracked the code.
It's got rid of the single families. I'll never do those again, ever.
I couldn't no matter what would happen with those single families, they would have never made me
almost $5 million. Impossible, they can't do it. So now I started saying oh dude you got to look for scale
So you guys are out you got 80 grand don't look at I'm gonna buy like buying
Buying for units is not like
Going to target with a budget. You shouldn't look you're you're buying based on how much you do you have rather than
Dude, what if I put my 80 with 10 other people
We have 800 now I can buy a three million dollar deal
What you're really looking for is math not
Not you're looking for a property first. I'm looking for the best
property first and then you back in there don't take the money the bag you have or limitation you have and
Then try to place that with the deal Find the bag you have or limitation you have, and then try to place that with
the deal. Find the best piece of real estate you can buy, okay? And then money will always
find the best piece of real estate. Debt will also find it. So I think I did it backwards
in the beginning. I went and bought what I could afford, rather than what is the best
microphone that I can buy, or in this case, best piece of real estate, best location?
And if, doesn't have enough scale, okay, like 32 units,
if I could find 32 units in a great location,
where the rents could be raised 200 bucks.
I know for sure I make a million dollars on that.
Every 200 bucks, 32 times, makes a million dollars,
about a million, two actually.
Yeah, so it's, two actually. Yeah.
So it's just a simple math formula.
32 units is the perfect start.
That would be, like if I was starting over today,
I'd be like 32 units.
I mean, I could never start over today
because I have all this confidence now
because my first deal would be 300, fuck the 32.
Let's go and 400, 300.
Because then I'll make 10 million dollars on that.
Deal, not.
One million.
And I know the math is gonna work
and it's gonna work every time.
It's just when does the math work out for me?
So if I find 32 units, the rents are $1,000.
And I raise them to 1200,
because they're undervalued,
not taking care of the tenant,
old guy in there, he's been there,
he didn't need to raise the rents.
And I raise those 200, I make $1.2 million,
and I do that every time.
So if that's with the three of us doing the deal or ten of us doing a deal, it's better
for ten people to be involved in a $1 million score from the get go than to be one person
own a four unit deal where I can't raise the rent.
Much less a one unit deal because if I can raise a one unit deal, $200, that's $200.
That's it.
It doesn't really change the value of that property. But if I can do the one unit deal, 200 bucks. That's 200 bucks, that's it. And it doesn't really change the value of that property.
But if I can do that at scale.
So we have the, today I've done this over and over again,
39 times or something.
We have 39 different properties.
There's 12,000 units, 12,440 units.
If I change the rents, 20 bucks,
to the amount of wealth, right.
If I change them, 20 bucks every six months,
which is not a lot, that's not a big rent bond.
Nobody, I'm not taking advantage of people.
Then you start talking about explosive amounts of wealth
in the future.
There's different than my other business where I'm hustling
and I'm trying to sell something,
flip something, make some money, sell a piece of jewelry, get a deal, get a gig, get a sponsor, whatever
it is, that's hustle and that's earned income.
I take all that earned income, buried in this asset.
So find scale, find a great location, I never compromise location.
Every time I've compromised location, I've been spank later and I've done it because
I believe by low, by the worst house on the
great street don't do that by the best in the best location and pay the extra price to do it
and then three hold on as long as you can through good times and bad times and we're getting ready
to go through some some terrible times. So I've heard you say before about not keeping cash can you
walk us through the concept about not keeping cash? Yeah, so look, if you come give me a million dollars right now or I win a million dollars,
I don't want the money. I mean, I do want the money for a second, but I want to get rid of the money
as fast as I got it. I wanted to take the money, pay my taxes, and whatever's left over, let's say
there's a million left over, I want to get rid of the money, I want to go back to zero. I want to go
to the thing, I was in the condition of no money when I won. Why would I want to
why would I want to have a million dollars right now? The very thing that got you like I see
people start a business and they go hustle. They have nothing man nothing the first two or three or
four years and then four years something happens and they start collecting money and they start
buying houses and they start three cars four watches watches Retirement accounts, watches and I'm like, why, why are you doing all that?
Bro, that's not what got you this?
I deserve it. You don't deserve shit, bro.
Nobody deserves anything.
When you get money, you don't deserve more.
You just earn more.
The question is, can you keep it?
And a lot of people, a lot of people you know,
Oh, yeah, dude.
They hit it, they get it, and they lose it.
And they think they can do it again.
Yeah, I was talking to Mike Tyson, Mike's like, man,
grandfather done what you suggest with money.
He's like, I would be worth two or three billion dollars today.
He would.
He blew three hundred million back then.
Yeah, that's like a billion now.
Yeah, three hundred million back in the 80s and 90s.
Yeah.
You've been an actual billionaire.
He would be.
And he'd still be the great Mike Tyson that he is today,
okay, and the managers wouldn't have ripped him off.
All the bad advice wouldn't have gotten him
because he wouldn't have had the money.
So what I do is every time I get a million dollars, okay,
and I try to do that as often as possible,
I get a million dollars.
Well, the first thing I do is bury it in a real estate project
where I cannot get to it, okay.
I bought a little bit of Bitcoin,
but nothing in comparison to the real estate because the
real estate pays me a drip.
It gives me money every month.
It rewards me up or down.
The value's up or down.
It doesn't matter.
I still get a reward of some money because of that decision I made.
And so I go back now, I wake up Monday.
Monday, the money Monday, I wake up. Shit, I have my million dollars on Friday.
If I could just go on today, I can't get it.
It's the illiquid coming back to work.
I can't go back to and say, I just,
I changed my mind Tuesday, I need some money.
I can't get it.
Emergencies can't get it, my brother can't get it.
The law can't get it, okay?
The federal government can't get it.
They're like, hey man, you owe, bro,
what are gonna tell you, I'm fucking broke, okay? People that are broke don't get it, okay? The federal government can't get it. They're like, hey man, you owe, bro, what are you gonna tell you?
I'm fucking broke, okay?
People that are broke don't give money, okay?
So now, money, I gotta go back and hustle again.
And I keep my hustle and everybody's like,
why are you always hustling?
I'm broke all the time, bro.
I don't have any money on me right now, right?
So I got a hustle, and then I just keep playing that game
of hustle, earn money,
deliver a great product or service or an event.
Somebody pays me for that, it's a highly taxed event,
highly taxed money, take that money,
bury it in this asset that provides me with some tax shelters
and a drip and long term appreciation.
So whether I'm around, when I can't do events anymore,
I can't do stuff with you. My charities, I
could set it up to where those properties as rents go up, continue to disperse money
to my charities, my kids, my family, or anything that I feel good about long after I'm alive.
So there's a question I ask. There's actually only one question I ask over and over and
over and I've never gotten the same answer and I'm not gonna get the same answer now
When Grand Cardone passed away in a hundred years now 200 years from now however long you live right God bless you
How much did I condo this week?
And Grand Cardone's a multi-billionaire for the years 100 years, 100 years from now, whenever that time is, what do you leave to the kids?
You've never had the same answer?
Not once. Not one time.
I mean, look, it just depends on what the kids want to do, right?
You know, so maybe Scarlett wants some of it,
maybe Sabrina wants some, I don't know,
I don't even know what they want of it.
Not every kid wants somebody else's money. So I know they're not entitled to it you
know. Do they what they want to do with it. So how much will I leave them? I won't
leave them with the whole thing. You know right now they I don't give them
anything now. Did they live off a drip? So we give them a salary she works for me
she works for the company. She is a write-off. Okay. I first thing she just she saw a video where I
was saying she'd maybe Sabrina's a write-off. She's like I didn't know I was a
write-off. You are a write-off. Okay. So we gave her a contract. We give her
dollars for that contract and she has a performance cost. She's here today
because she wants to but this is part of her contract.
Okay, so she gets paid once a year in January.
We give her a little piece, you know.
And then that piece, she gets to look at it for a second,
and then we convert that to Cardone Capital,
which invests in one of those real estate projects.
Okay, now we've been doing that four or five years.
After a period of time, those,
that real estate projects
towards flipping her a little dough.
I think she's to $600 a month right now.
That's what she looks like.
Anything above $667.
She's got to come to me for a loan.
She's got to come to me with a trade.
She's got to come with me some offer.
Okay, something, I'm not paying.
I don't give her an allowance.
I remember I had a $25 allowance, okay?
And we grew up.
Uh, my, okay.
And we, I saw it's like, you know, how old are you?
22.
Yeah, yeah, I grew up when fucking $25 was a lot of money.
So, I was like, yeah, I'm 25.
Yeah, yeah, yeah.
So, and then what happens with the allowance
for all the parents out there,
is your kids are always gonna,
they're just gonna take it for granted.
You know, you're gonna do it one time.
They're gonna be like, oh, that's cool.
Second time, they're gonna be like,
hey, you know, third time, they expect it.
And fourth time you do it,
they're gonna be like, this is not a raise.
Exactly.
So we don't do that.
Never give it an allowance.
So anything they want to decide how to use money,
hey, I want some rebands, you know, okay, good.
Well, you got some money,
so you're money, do whatever you want with it.
But it's paying them. They're earning it so
To answer your question
And let's say let's say it's five or six years, but I then she'll probably have they'll probably have a million dollars of their own money invested that they earned that I wrote off because they worked for me
And then they have that that that that real estate is paying them every month. So
hopefully I Would never walk them and say,
here's $800 million.
Right.
Oh, by the way, Scarlett, here's $800 million.
Elena, there's $800 million.
I'm dead now.
And you guys, they don't even know what to do with all this.
So I wouldn't do that to them.
Now whether they want to run the company
or be part of the company, they'll be up to them.
All right, let's take off the real estate.
I wouldn't even get my charity that much money at one time.
I will never bomb any entity with that much money at one time.
I'd give them a little piece because who knows?
Maybe you give somebody too much money.
I was talking to Adam Newman about this that found that we work.
She's like, number one mistake he made was taking, taking too much money at one time.
Can over one a person.
For sure, it did for him.
Yeah.
We worked, didn't work.
Right.
Okay, so take off our real estate hat
and put on the event hat.
Okay.
10X is obviously one of the most legendary events
that's been going on for many, many years.
Talk us through the evolution of going from
5,000, 9,000, 32,000 people into the baseball stadium.
Yeah. Like walk us through the concept of 10X.
So our first 10X event was in Cabo San Lucas with, I don't know, there was 86 people there.
We just picked a name for it called a 10X.
I just written this book.
And then the next one, the first official one after that had 2200 people.
We did that and we sold that out in 71 days.
Well, I'm like, God damn dude, I never thought I could do that.
It was a Christmas thing.
My staff was starting to get a little antsy.
They were tired.
Oh, we work in two hard.
I said, you guys work in two hard,
every time they do this, I do this.
Oh, you think you work in two hard?
It's 71 days from now. We have an event to do. I booked a hotel and then I'll
say to get my new problem, right? And then we sold it out and then they could complain.
The next one we did, Manilae Bay was 12,000. I went to 2200 to 12,000 people and then we went and
did the stupid one. Yeah. Marlon Stadium with 34,000 people in it. We'll never do that again. It's too big.
That's too big. It's too big. It's unmanageable. It's just, you know, it's, you just, even parking
cars for it, it becomes a nuisance. People leaving us, it's two hours to leave, it's just
ridiculous. So, but I'm glad I did it. I knew I'd only have to do it one time. And then the flag
in the ground. Yeah, exactly. I'm like, okay, I did a bit I did that on Super Bowl weekend. So
That's how it came about and then you know the goal in the future that's gonna transition to where people do not pay for that
Event that'll be a free event
For partners and investors got it for your members. It'll be students. Yeah, exactly
So it's gonna be a paid completely. It won't be for students. It'll be for members investors partners
Employees of other companies that there were affiliated with and and we'll continue to do it a high class
You know spend a bunch of money on it if I even continue to do them in the future. I think all that goes away
In the not-so near future
It'll all disappear
To for us to do something else.
Oh really? Yeah. Yeah. I'll be out of the event business. I'll be out of
podcasting. Yeah. I'll be out of all this. I won't be doing this. So...
You're gonna run the country or something? No, I'm not gonna run the country.
President? That doesn't go in to us.
Alright, so what is the ultimate goal with Cardone Capital?
You have 4.5 billion in growing assets and management.
What is the goal for it?
Where is Grant Cardone?
I'm going to grow that.
I'm going to 10X that, dude.
I'm going to put $100 billion real estate together.
And I'm going to raise 10 billion privately
without pension funds.
We're not using debt anymore.
We're buying.
I'm buying the best assets I can possibly buy. We're looking using debt anymore. We're buying. I'm buying the best assets. I can possibly buy
We're looking at a deal and on Michigan Avenue right now. I just put this under contract actually
I'll do this deal without
wealthy people's money
and without look at this
Well, yeah, that's serious
Look at this. Whoa.
Yeah, that's serious.
This was a $300 million dollar bill and I'll offer $150 million from an institution.
And I will not put bank debt on it.
We'll bank it ourselves.
I'll do that with regular ordinary families that are doing $10,000, $100,000, accredited and
unaccredited, and I'm going to build a bank.
And I'm going to do this over
and over again.
I'll become the largest, I'll say it here on this show for the first place, I've ever
said it, okay, I will become the largest property owner in America and it will be done without
banks and institutions.
There's never been done at this scale before and I'll do it with crowdfunding using social
platforms and one day the internet will quit calling me and influence what is it? Internet celebrity. I got $5 billion with a god damn
institutional quality real estate in their Columbia. What is it? Internet celebrity.
That's stupid internet celebrity which that that's not even a job or a title.
Okay so that's what we want to do and I want to do it without Bank of America,
without Citibank, JP Morgan, Morgan Stanley, Goldman Sachs.
Those people have never done anything in this country
for ordinary families.
And it's never been done at this scale.
Nobody's ever taken this on.
So this is the great project of our life to like literally,
we paid out $47 million in distributions this year, 53 last year, 100 million in 18 months
to ordinary families. Your family could have got to check yours without doing any of the work.
You scribble a check, why are the money, bank, and we just sit and wait for this thing to get back
to its normal value, which we think is two or three times that. So that's a
goal. Small goal, man. I get 100. You know, it's never been done this scale before. We've done,
we have 13,000 investors now. I've only had trouble with one of them in in five years.
It's a good ratio. It was over five thousand dollars. It was a three-year lawsuit. I won it
every time we went to court. Three-year lawsuit? What's the cost? You have $1?
Cost me $1,058,000.
In 74 cents. Or $5,000.
So, $5,000?
Yeah. Well, nobody else. None of the other lawyers will fuck with me now. They're like fuck.
We ain't getting anything about that guy. He'll fight forever.
So, the California courts judged in my favor twice.
They were claiming, I mean, stupid shit dude.
Like all these podcasters and YouTubers, not you guys, but all the trash junk punks out there,
the trolls and clickbaiters, he's a fraud, he's fraudulent, he's got a pyramid scheme,
it's con game. I'm suing everyone of those guys. I've been waiting till I won, I'm coming for you, you guys, wherever you are, you know
who did it, you clickbait bitches, I'm coming for you, I will do everything I can to
bankrupt your ass and make sure your YouTube channels either controlled and regulated
or taken down, one of the two.
I'm time to come.
Yes.
I'm not noticed now.
I'm not noticed bitches, I'm telling you.
I ain't a fat dog, I'm a front door guy.
I'm coming right through your fucking front door.
Okay, so I fought this thing for three years just to be right.
And I knew we hadn't taken advantage of you by the court said, no fraud, no fraudulent,
no over promoting, all these claims were made by clickbaiters.
No over promoting, there was no videos promising some crazy return. None of that happened. It's crazy in our country by the way
First of all, it was CNN and Fox those guys have been doing it for years ABC and CBS
But now this virus man of
Anybody can say anything they want about you anything anything. Oh, your videos are fake man
You actually never even been with a snake. They can say anything. Do your fraud, your con.
They can say anything, and nobody can do anything.
You hit YouTube and say, take this down.
They're like, no, we're not taking it down.
It's freaking, they love the action.
So I'm gonna do this for all of you out there
that have ever been trolled on.
I'm gonna go spend the money and time
and energy and resources to see what I can do.
I don't know that I can do it to stop the trolling and the clickbait titles.
I know it's cool and everything until it's done to you.
And then it's not so cool.
I'm excited to watch.
I hate trolls.
I hate trolls.
I despise it.
So my agency has 3,500 influencers.
And so many of the girls cry to me and tell me about all the trolls the comments the haters and things and the main thing I tell them is
If you just block and delete Adam 444. Yeah, he disappears from the plan. Yeah, God. God. Yeah, I'm not talking about that guy. I don't mind those guys and comments. I'm on the guy that watches something takes it it, and then does a whole video on it,
because he's a whore to Google's ad sense dollars.
You're basically a slave to the master Google,
trying to trash my name in order to get a penny.
Dude, all you gotta do is call me and I'll give you a penny.
Okay, but don't trash my name,
because there's gonna cost you everything you got.
Hmm.
Let me find a watch.
Yeah, let me send this to you. All right, so for the last topic, we're talking about making money, investing money. This is called call she everything you got. Hmm. Let's see if I can watch. Yeah.
Yeah.
All right.
So for the last topic, we're talking about making money, investing money.
Let's talk about the charity side.
Not all charity's money related.
There can be energy, power, social media, showing up.
Doesn't have to be.
Your daughter doesn't have to go like give 600 bucks because she got 600 bucks.
She can go out there and put her time and energy and donating toys, dealing with the homeless,
helping feed people, et cetera.
Talk to us about the philanthropy. Why is it important for people, whether it's
companies or individuals to do some things charity related?
You know, I got out of a treatment center when I was 25 years old.
The only thing I did every day was either work on myself to make myself better or help
period. I've been doing that since for 40 years.
I'm either going gonna help myself get better
and my business, my company, my family,
or I'm gonna rest in the time I'm gonna help somebody else.
This has never, ever let me down, helping other people.
Whether it's time, energy, resources, taking the time
to like get somebody to the hospital,
like doing a nice thing, passing the bellman.
Like there's charity can be like a million
different things right. It doesn't have to be just for the the guy broken down that's the panhandling
on the street corner. It could be you know seeing somebody struggle through an airport or having a
bad day or just saying hi to somebody or you're all right. Anything I could do for you. It's not just
money. Now when it is money you know you you guys feel good about giving somebody one dollar?
No offense, but one dollar,
you're gonna change anything for anybody.
Like, if you're gonna be charitable for some homeless guy,
hitting with a hundred, like,
because you're not changing his life for the dollar.
He's like, okay, what am I gonna do with a dollar?
Like, now he's got to go hustle some more.
You just given him a job and you feel better,
you're like, I did something.
He really didn't do anything.
And so, I don't know if people will take this
in the right way or not,
but that's why people need to get their money right.
You need to get you right.
You need to be charitable for you first.
I really believe people need to take care of themselves first,
better, because I know a lot of people
that are very charitable to others,
but don't help themselves.
So get charitable about you, man.
You know, invest in yourself, man.
And nothing wrong with you going to your event.
Nothing wrong with you spending money on you.
That's charity to yourself.
So that one day you can actually do charity to somebody else
or in scale.
And it doesn't have to be money.
It could be holding events.
Like we did that 34,000 person event.
And everybody, oh, it's so big.
It's so big.
I had 2000 firemen, military nurses.
They were there for free.
And that was good for them.
But I had to have the seats.
The event's got to be big enough to build a gift somebody something for free.
So charities never let me down.
I've raised, I don't know, 128 million dollars for other charities.
I feel good about that.
I've given 20 of that, 120, or 100, whatever numbers.
And I feel better about the money I help raise,
than I feel about the money I actually gave myself.
Just bringing other people together to put a school there,
to put something together, you know, it's always,
always go home and feel better about myself.
We're bringing the world's largest toy drive to Miami,
so I'm gonna give you a call to send your staff
over there, I don't need money, I just need staff.
Yeah, good.
And lots of people, and you got a lot of,
I hope it gets you some attention for it, too.
Last year we broke the Guinness broke world records
and this year we're doing 10 cities in 15 days.
Wow.
And Miami's one of the biggest ones obviously
because it's Miami.
Yeah, when is that?
First week of December. I'll send things. I'll be there. I'll help you. Okay last question
So the world is in turmoil. Yeah, and we're bombarded by media fake news. Don't know who to believe
There's just so much chaos in the world
What would you say to people to stay calm in the chaos and focus on their world?
Well, I don't know if I'd stay calm.
You know, I would get, I would get, you know, I mean, I believe in some level of anger.
So anger works for me, man.
You know, I figured out how to convert it to, like, when you hit me, okay, I'm coming,
I'm coming, man, I like being hit, I like you, I like you, you guys, do you want to take
me down, want to do this?
That's the energy for me.
I convert it. So free energy fucking bring it on ding dong
Just give me as much goddamn energy as you got okay?
Just bring just give it give it to me because I'm gonna take and convert that energy
I'm not gonna try to get rid of it like your friend said she doesn't want it
I don't even want to delete it. I want to use it and consume it
So I would tell you guys to what's right now, specifically in the Gaza Strip,
I think you're talking about, maybe not, I don't know.
Ukraine, Russia, what about America, man?
Okay, I would expect most of this podcast is,
how about right goddamn here?
You know, your schools are failing,
you can need to get pissed off about that shit.
We just had the biggest bank failure
in the history of the United States
and nobody even talks about it as an event.
These are all cover-ups.
They're cover-ups.
So the last thing, that was the last thing.
So you guys need to get pissed off, man.
You can't just keep meditating.
Because I know a bunch of you meditating and praying as shit
is fucking starting to stack up now.
So your prayers either ain't working,
or you ain't meditating, right?
Because it's starting to get weird, right?
We got 14 boats going from China to the day I'm Mediterranean.
We got a bunch of boats going over there ourselves.
They're not boats, they're damn cities.
And that doesn't concern me as much as
we got an open border over here.
This stuff will happen here.
We got a failing school system, failing healthcare.
We got cities in crumble.
I know people that come from third world countries, they'll go to Baltimore, inner cities,
and say, I would never live here.
And they're from Nicaragua.
You know, it's crazy, man, when third world says, I don't want to live here.
You got parts L later, or falling apart, that were pristine, perfect just five years ago.
So I would tell the American public, you need to get angry, okay? You need to get
noisy, okay? You need to say stop this madness. Your kids are in school systems where
can I talk about this, John? Your kids are being encouraged to that they could be anything they want
to be. They can be a boy, they can be a girl, they can flip, they can be a cat, they can cut their
dick off. But hey, how about some, you can be successful.
How about you can get some abs?
How about you can work out one hour a day?
Like, when do we get back to some of those things?
I would just tell people, hey,
don't make sense of the chaos, get angry,
and write somebody or tell somebody or stand up.
We took our kids out of the school system
because I don't want them around other idiots.
So that's what I would tell people, man.
Hey, man.
And then get you bank right.
Get you money, right?
Because the only people that are gonna be free
on this planet are people with big money.
And that's the way the stack is.
So if you think you're gonna just get by
and have your choices, you're not gonna have them.
All right, guys, you're listening to the Good morning Mondays,
and that's all right.
That's all Jason.
We'll obviously try to get Grant back on here.
We gotta pull up to the private jet to find him.
So we'll have to find him somewhere in the country
to get back on board.
And then I just said,
I had one thing about that.
So the RV, they said,
hey, can the RV go out to the planes?
And I'm like, you guys, are you guys crazy?
Those guys might have bombs on that damn RV.
Blow up every plane out there.
Run, don't let that or be out there
So as I said earlier we all grew up thinking it's rude talk about money
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