The Money Mondays - Brad Lea & Alex Neist on What It Really Takes to Grow 8-Figure Brands | EP48

Episode Date: December 18, 2023

Brad Lea founded LightSpeed VT, which has become a major player in the world of online education. His vision was to revolutionize the way people learn by creating a virtual training system that would outshine traditional methods. And he succeeded! He’s also the host of “Dropping Bombs,” a podcast series that provides valuable insights and knowledge to his audience. In addition, he owns the YouTube channel “BRAD LEA TV” with over 118K subscribers and 5 million views. Through these platforms, Brad shares his wisdom and experience with the world. Today, LightSpeed VT is worth over $25 million, a testament to Brad’s unwavering commitment to quality education. Like this episode? Watch more like it 👇 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

Ladies and gentlemen, welcome to the easiest podcast I'm ever going to do because we have such a dear friend here who also has a humongous podcast of his own. This guy's built businesses, his main core business he's focused on for 20 years in a row, no outside financing. Built this coming up to do tens of millions of dollars a year in revenue. Throw his own live event, speaks at events all over the planet. So that's why I think this is gonna be the easiest podcast we've ever done. Please give a work under applause to Mr. Bradley. I don't speak as many as you do. Everywhere you go

you see Dan, everywhere. It's called Omni Presence, which we're gonna talk about today. We are co-hosted with the Real Tarsing. and the real tires and gets over 200 million views a month on social media. Just in the last 10 days, you also got 225 million views in 10 days because they went on this really fun trip to Venezuela. Yep. How much do you like Venezuela? A lot.

How much do you like Anacondas? More than Venezuela. On that main video, how many views did you get on that video? I did, well it was a 12 minute video but I broke it up in a three different videos. One video did 65 million, one did 45 million and one did 50 million. All from the same video. What would happen if you had 50 million views on a video? How much money would you make?

Probably none. You know, people always tell me afterwards, why did't you do this? I'm like, oh damn. So, you got 50 million views on it said, and what'd you do? Nothing. But no, that's incredible. Thanks man. I don't know why you would mess around with Anaconda's though. Because nobody else is doing it. I know. You know, I know what I'm doing. It's a great market. I know what I'm talking about. Big ass boa. Oh, for sure. Oh Anaconda isn't boa. Would They get around you and don't want to let go

That's why we don't know that and the Congress are actually both really. Yeah, but what if they squeeze you and and it's not a joke anymore Oh, he better not be joking around That's why we had that happen. Yeah, all the time. I saw a video there the day which made me say that They were the guys got it around his neck and he's showing everybody and all of a sudden he passes out no he goes He got it around his neck and he's showing everybody and all of a sudden he's passing out. No, he goes, and then he's failing. Yeah, and they were trying to get it off. And apparently, he did make it.

Yeah, eight seconds. A thing to sweat. What? Eight seconds you have. It's like a real nigga choke, so I'm pushing. Like, you want to see fight. Exactly. But imagine, like, you tap, and he's not letting you go.

And then tap, is that working? Yeah. And like after like, I think it's like a minute and a half, you're dead. So 90 seconds. See, I stay away from that shit. You go, just go brain dead. All right, bring it all the way back here.

On the money, money, we're talking about three courts office had to make money, had to invest money, had to give it away to charity. Brad has done all of those things. He's made lots of money. He's freaking fancy for our, he's right outside this RV motorhome. We're actually outside of the dragons, leader, Jim, for our 10 city toy drive. We're inside there.

We got a ton of toys, so we're gonna talk about the charity concept. And he's invested a lot into his personal brand, into his business, and everything between. Brad, let's talk about the making money side. Actually, wait, let's do the quick two-minute bio. Let's get a two-minute bio, and then we can get straight to the money.

Brad, tell us all about you. I'm an entrepreneur, I guess, by the truest sense of the word, which means I take a lot of financial risk, you know, bigger than normal. That's really the definition of entrepreneur. So I've been doing that my whole life, but really I'm just a sales guy with a lot of relationships, and I like to, you know, solve problems.

They're almost like puzzles. So when you can solve problems, you can make money. So making money parts easy. And that's really it, you know. Sales guy, got a couple companies, built a little bit of a brand on social media or a little, you know, following, I would say. I'm not wrestling anaconda, I'm just a person. I don't recommend it. So light speed VT, walk us through that company.

That's been your main focus for the last two decades talk It's about light speed VT. Why is it important? What does it do? Well light speed VT is a web-based interactive training and communication Technology now a lot of people will say well is it for online courses? Technically people use it for that But really what it's for is the to get someone to actually learn So there's hosting solutions that are out there, like Kajabi and thinkable and all the ones that you might hear of, I train you or maybe, but those are hosting solutions. They will host your videos. Ours is a technology that allows you

to create interactive content. And that interactive content allows you to ask questions and interactive content allows you to ask questions and say things differently. So when you apply that to, like for example, online course creation, it allows you to have a much higher conversion, make more money, help people better because of the system itself is designed to learn. So that's really what the thing was for. And I started it literally for myself to solve a problem for myself. And then I realized that it actually solved anyone who was training people's problem. And then I realized, man, it solved people that were wanting trained problem. So I started licensing it to the big name people that were running around taking my business. You know, we use so and so. I'm like, bro, I'm better than so and so. And they're like, no, we've been using them for years. I said,

what if I had so and so? Would you buy it then so and they're like no we you know We've been using them for years. I said well. What if I had so and so Would you buy it then and they're like well, yeah, we'd have it if it was his I say give me a minute And I started closing the people that were you know teaching people to close So I became the guy that closes the guy that teaches you to close So I just started closing all the subject matter experts and then showed them where the business was help them build their brands and their business This is kind of before social media by the way And then after a while you know, I worked with one guy I'm sure that everybody's heard of Grant Cardone

He kind of you know leverage that and we blew it up pretty big and then I watched him take that social media Influence that he had and build card on Capital, which is $4 billion of capital. It's a ridiculous amount of money and I thought, hmm, I better quit hiding behind the stages, playing humble, and maybe I better start building my own brand. So I started posting, posting, posting, which is crazy too, because it took 20 some years to turn light speed into a figure company. But I've built like two, well two for sure, but almost three more in the last two years with the brand. Oh, interesting.

So a personal brand on social media, a following on social media turns into a ridiculous amount of money. Everyone watching this should have a personal brand. You don't need to wrestle boba and anacondas and leopards and shit. You don't, You don't. Look at me, I don't do anything.

I sit on my balcony and smoke cigars and give my opinion on things. So and I've seen, you've seen crazier things, but everybody should be building a personal brand. If they don't build a personal brand, it's because I think they're worried about everyone's opinion. But anyway, back to what that's kind of what lightspeed was for. It was to get the knowledge from the people who had it to the people who need it because I think my dad when I was younger, good hard work and dude, you know, taught me all the good blue collar, you know, beliefs, but he never

made it. And, you know, I had to question it, you know, like hard work. Just all you got to do is hard work. Hard work, I pay people to do the hard work. That's not the people making the money, right? Am I right? I agree with me. You guys are like, hey, shit. But no, to me, I built that so I could help people get information.

Because in my mind, the reason you're not succeeding or making the money you want is because you don't have the right information because you don't have the right information or you don't have the right relationships because if you know the right people you have everything you want if you have the right information and you know the right people it's powerful so you often have this line I hear you say the more hands you shake the more money you make and you explain that concept well I think I think it's self-evident. Money comes from relationships, if you think about it.

Every dollar you will ever receive came from a relationship of some kind. You know, people have come in to do light speed. How'd you hear about light speed? Oh, Dan told me. Well, that's because I have a relationship with Dan. And, you know, the more relationships you have, the more resources you have. So when people are trying to find money or make money they don't understand that that comes

from relationships. So if you really want more money you got to get more relationships. So I tell people get out there and introduce yourself, meet people you know which led to the more hands you shake the more money you make because it's you know it widens your network and your ability to leverage those relationships. The whole concept of the money Monday's was we grew up thinking it's rude to talk about money. I think it's rude to not talk about money because I think that's why our society is the way it is right now where people have no financial literacy. So many athletes

go bankrupt, kids don't know how to spell FICO scores or IRS or taxes or they don't know what to do in life and how to do loans and how to get a salary know how to spell FICO scores or IRS or taxes, they don't know what to do in life and how to do loans and how to get a salary and how to ask for a raise or just the basic things because it's rude to talk about salaries, it's rude to talk about your bills, it's rude to talk about budgets and overheads and things like that. Why do you think it's important for people to talk

about money within their households? Well, you know, when you talk about something, it's obvious that you're thinking about it. I think it's more important to focus on money than necessarily talk about something, it's obvious that you're thinking about it. And I think it's more important to focus on money than necessarily talk about it, but by talking, you're thinking and you're focusing. So the important thing is to focus on it, focus on making it.

To me, there's all kinds of information we've received as kids that wasn't correct, like fly under the radar. Why would you wanna fly under the radar? Why would you want to fly under the radar? You need to get on the radar, right? So, you know, don't talk to strangers. What are you talking about? Strangers have the dough. You know, everything that we've learned, you look and it's like, wait a minute, why were they teaching us these things? And it's not because they didn't love us, it's because they were trying to protect us. Someone taught them that. You know what I mean? So at the end of the day, you know, you, you want to take

what you learned with a grain of salt, especially don't talk about money, don't focus on money. You know, don't worry about money. Money's not important. What's important is, you know, people, which I agree, I mean, if you had to list out the importance of things, number one would be health because without that, you'll give all your money to get that back. Number two is relationships because that's where the money comes from. And if those die, there is no money. And then money.

Now, someone will say, well, what about God? Well, that's a relationship, isn't it? So it's in the top, obviously. It's in the top. It's not more important than, I mean, it is more important than money, but you got your health so you can stay alive, your relationships, more importantly, the one you have with yourself,

because a lot of people don't have the right relationship with themselves, which causes them to fear the judgment of others, which causes them to not speak, not act. So when you tell me Brad, you shouldn't be thinking about money, I'd be like oh okay, I don't want to offend anybody. You know, so now I go through my life following those instructions and I end up nowhere. You want to focus on money. Money is important. You should talk about it.

So it requires a thought and you need to think about it and learn about it. I go out and learn about it and that'll cause you to focus on it. And if you focus on it consistently, man, you get paid. It's hard not to. If you focus on anything, it really grows. We also grew up with this line, money is the root of all evil. When I say money is the root of all evil, what do you think about? Well, I would say they didn't read the Bible very closely because it's the love of money

that they claim is the root of all evil. And that just means that you're putting money above God. So it's the love of money that's supposedly the root of all evil. It's not money itself. Money itself is obviously just a tool if you think about it. If I gave somebody $10 million and they couldn't touch it, you couldn't spend it. You couldn't use it at all, right? What's it? What's it worth?

It's nothing. You'd'd be like come get this trash out of my house so money is a tool and if people realize that money is a tool they wouldn't necessarily need to save it so much because there's a lot of people that start out broke like I did like a lot of people did and then they start making a little money and then they start being afraid to lose the money, right? Well that's called scarcity. So they went from, I'll do whatever it takes, go out and there and risk it all because

they didn't have anything to lose. And then they started making because that's kind of the formula man, you got to be able to risk it. I remember sometimes, you know the office I have. Is it nice? So nice. 30,000 square feet. 30,000 square feet.

People walk in there and they're like, dude, dude, what the hell? office I have. Is it nice? So nice. 30,000 square feet. People walk in there and they're like, dude, what the hell? Yeah. I wrote a check for that office that wouldn't clear when I wrote it. That's some risky stuff. That's risky, I guess. But I knew I could sell.

I knew I could close. I knew I could produce. I knew I could build relationships that would get me the money. So I wasn't too worried, but that is a risk. I was willing to risk the money. And then wasn't too worried, but that is a risk. I was willing to risk the money. And then that money was not in my bank account anymore. But more money came because of that. Most people wouldn't do that, man. Go find a lot of these guys, you know, they're working out of their house. Not that there's anything wrong with that. But

to me, I always tell people, because a lot of people, for some reason, ask me who all the legit gurus are. I'm like, you know, just tell them you want to visit their office. If they don't have an office, I'd question it. You know, there's got to be some sort of home-based office where people are working or when walking around and doing things because if they don't have an office, you know, it's not to think, like Tony Robbins, he's got an office. Oh yeah. Grant Cardone, they've got offices. Like Grant Cardone's got offices. All the real ones that I know, they all have offices. I know a few that don't, but it's because they're done.

You know, they're not doing business. And they will mentor a few people. But it's very rare that I see someone legit that doesn't have an office claiming that they're business experts and they're out there hustling. I always feel like you and I are like the yep for other entrepreneurs, so I get asked every day. This guy real, should I do this? What do you think about this? La, la, la, la. It's fascinating. From society, the way that people portray themselves online, maybe I could actually be a question.

What do you think about the fake it till you make it? There's a lot of guys that are out there that are full fledged fake it till you make it where they're portraying lifestyle like, I can see you're Ferrari outside, it's a real Ferrari. A lot of times people are gonna post with that exact same Ferrari in front of York Ferrari and make a video about it and all of a sudden they're gonna try to sell people on the fact that they have a Ferrari, even though it's Brad's Ferrari

that they're standing in front of. What are your thoughts about the people that are out there when it comes to, especially in entrepreneur community, the fake it till you make it? Well, again, I mean, I don't, the example you gave, I think, somewhat fraudulent, you know, I don't endorse that. However, because if you make someone believe something to do business with you and that's not true, well, then I don't, I would agree.

Yeah, my ethics and integrity levels have shot through the roof in the last 10 years. They weren't always like that, but now they're, you know, to the highest level. So fake it till you make it, I agree with in a certain sense, meaning you have to be before you become. So instead of, instead of like, you know, like I tell people all the time that asked me, you know, should I buy this car, you know, should I buy this car? I really, I really can't afford it. And I said, listen, I bought a car I couldn't afford and it made me work longer and made me, you know, get the money because now you have to. So that urgency and I never missed a payment on the thing. So there's always, you know, two-sized-every story. But to me, fake it till you make it isn't scamming people unless you're scamming people.

Fake it till you make it is you putting yourself in the position you want to be in. And if people, like, for example, if I couldn't afford that Ferrari, I'd still buy it as long as they approved me. Mm-hmm. Ha-ha-ha-ha. You know, someone said,

if someone wants to make an assumption that I'm a billionaire, because I got a Ferrari. Well, then again, you need to study money because you can buy a Ferrari without being a billionaire. You technically don't even have to be a millionaire. So the question really is, what do I think about fake it till you make it? I like it in some sense because I want you to be before you become and when you fake it till you make it, it means you're acting like it.

And I acted like it. You know, I walked around acting rich my whole life. And I just, and I just, I'm just getting there now. So it worked, but I wasn't scamming people. So if you're faking it, so you can get money, that is not what I hear when I hear fake it tell you make it fake it tell you make it is like Act as if you know believe that you are So you so you will become and I agree with that And don't edit this to make it sound any different Because that to me is like very important because then there'll be well he said fake it tell you make it

I'm gonna go buy should I can't afford and show everybody I'm rich when I'm not First of all if you're worried about everybody else's opinion. You're already doing it wrong I didn't buy that so I could show everybody else like that. That's always been my dream car so to me What I'm saying is I think you have to literally almost Be act as if before you become and and that's what I hear when I hear fake it till you make it Just go out there and act like it so you'll get there. So I agree with that

So when it comes to material things fancy car fancy watch getting those type of things Tell us about the process so some people say oh no buy the fancy thing don't have that gold Etc. Some people like Andy for sellers very passionate about it It's like that's what drove him is that I wanted to get the fancy car like your dream car outside and so on and so on. So, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like,

I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like,

I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like,

I'm like, I'm like, I'm like, I'm like, I'm going to tell them take your earned money and invest it. Don't spend it. Don't spend it on that. And by the way, you spend on things that don't return. So if it goes down and value, you spent your money. I would say take your earned income and invest your money until your investments produce passive income and then take the passive income and you can spend that as much as you want. Because that's like a sound thing. But for myself and for people that are willing to roll the dice and take risks and they're not too scared, I would say, you know, get out of your comfort zone, you know. It not to mention guys, unfortunately, Ferraris and private jets and all the nonsense

you see on social media, it helps you build a brand. It makes people want to be you. And really, that's kind of an accelerator. You know, we both know somebody in Los Angeles, Albert, where he coaches people. He'll literally tell him to go buy a Ferrari and then post it on social media. And I'm like, dude, is that what you told him after he paid you to coach him? Like, oh my God, I was thinking, dude, this is like, come on bro. And the dude went and bought a Ferrari. You know, you know the Alpha Slice story? Yeah. Why don't I know the whole story about it?

Well, he went in there, he was making chump change. And he hears me on social media, so I'm Driven's, so he likes me, so he shows up. And then Albert pitches him, you know, let me coach you for, for let's say, 5k. I think it was 5k. He gives Albert 5k, and literally, all Albert said was, you need to get a Ferrari. If you get a Ferrari, everyone will think you're cool, like,

like what happened for me. I was working in real estate. Nobody talked to me. Nobody wanted to give me their loans. So I bought a Ferrari, then everybody started wanting to talk to me and give me loans. So go buy a Ferrari. Now, this guy's trains nurses.

He was a nurse. And so he went and bought a Ferrari, and I thought, man, dude, you get your money back, bro. And sure enough, man, he bought that Ferrari and bam, all of bam all of a sudden his shit exploded he went to like a million a month selling nurse training so I think Tarzan's gonna be buying a Ferrari later today well you got an album that is a Ferrari I said we're by elephant yeah like if you can if you can buy elephants and jinn leopards and lions and be and have the balls to play with them that'll work too Aren't you ever worried about getting attacked?

Okay, I do all the time. It's been all the time. That's his best videos. Yeah, that's the best I get worried for him because obviously we got podcast together. We got a ranch together. We got a lot of stuff Go for sick-free groin. Yeah, they love their animals, free, right? Yeah. They love their animals too. Yeah. They're awesome. And one day their animals love them a little too much. Crazy story. Hey, I'm just praying for you, brother.

Safety. Always. When you hit the financial goal or the asset goal, meaning you're like, once I get to 200 grand a year, I'm going to be set. Once I get my Ferrari, I'm happy. Yeah. Once I get my Ferrari, I'm happy. Once I get that Rolex, that Brighly, that paddock, that fancy watch, then I've made it. What happens when you get that Ferrari, that watch,

or that first 200 K a million bucks? Well for me, it gave me like temporary gratitude, temporary happiness if you wanna call it that. It's always now what, now what, now what, now what. My advice to people would be, you know, nothing, nothing really happens. You should be happy along the way. You should be happy before you get it.

Thankful that you got it. Again, reward yourself. But I've never really found anything that has achieved that what I expected. I think goalpost just moves, right? Yeah, like when I said, man, when I make a million dollars of freaking year, I'm going to be dude. It's unbelievable.

I can't wait. This is going to be the craziest thing. I don't even care. I'll just probably chill, play a little golf, get to a million a year, and you realize it's not as much as you thought, number one. And then number two, I can get to three. So you start to think bigger

and you start to realize, man, there's more out there. And so then you hit that goal and you're like, dude, I could have went to 30. And then you hit that goal and you're like, man, what do I do next? So it's always like, we're chasing. I don't, I don't understand it. I understand, though, you need to, I think, pick a spot that's, you know, feasible, number one. But to a point where like you are somewhat comfortable, because bills and shit are real. You know, it's hard to focus and be positive when your kids don't have much food, your bills constantly behind, your cars constantly out for repo. You know, it's way more difficult to operate, to look, you know, on the bright side. So I would say, listen, pick somewhere up here, but enjoy yourself on the way.

Is there a number that if I went to Bradley and I said, here's $500 million, no more business, no more podcasts, no more Instagram, delete it all, and you got to disappear. Is there a number that Brad just... That'll work. 500 million, sure. That's it. 500 million is more money than people think. Number one.

That's right. Because all you'd have to do is just set it aside, don't touch it. You got $50 million a year coming from your 500 million, which means you can't even blow through 50 million. People think they can blow through 50 million, but if you're a normal person, you can't, okay. Let's your Mike Tyson, or play me with her. That's not a normal person.

I'm the MC Hammer. Yeah, like, no, a realistic life, you know, I'm married with kids, you know, I go on vacations. If I'm just living a nice life, I know, I'm married with kids, you know, I go on vacations if I'm just living a Nice life I couldn't blow through it now someone could say we could buy a jet and be it be gone But I wouldn't buy a jet why It's not the ass out of the jet Not only that, you know the next one boom 50 more million right that's not going away. So 500 million I

Be you know if that was the trade off. I'd say okay. See you I'd be you know if that was the trade-off I'd say okay see ya You expect me to say no because I want to continue to help people That's funny what people do that like tell the truth What happened to Bradley? Flashman game 500 million gone. He's done Flashman game 500 million dude, he's done. Personal brand side. In the last couple years in particular, you've gone skyrocketing. The podcast, the social media content, the clips, the reels, the TikToks, everything

between, you've had a lot of videos get 5 million, 10 million, 20 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 million, 50 Lots of people hope to do that once or twice. You've done it over and over and over and over. Why is the personal brand important?

And why are you putting so much time energy into it? Well, the personal brand's important because of the deal flow and the attention and the relationships that you can acquire from it. You know, a lot of people call me with opportunities that they wouldn't have called me about. I can draw attention to things, you know, like my business or my business is. So, and again, it's almost like, oh, I must be telling them because I don't need to tell you guys this.

These questions like, I'm acting like I'm telling you guys. I'm just teeing it up. I'm telling you guys, because they already know this. But at the end of the day, man, because it's power and it's influence and it's leverage and it's, you can use it to blow up your business, your charity, anything that you want to. So it's important, but when you say like my stuff blew up,

people always think I'm being humble. I'm not being humble, okay. I just don't think I've blown up yet, but I'm going to. And now that I've seen Andrew Tate, okay, that's blowing up, like even though you love him or hate him, the dude murdered the algorithm. Like the whole world knows who that dude is. That's blowing up. I haven't really blown up. I do start getting, you know, recognized here and there

and people wanting pictures and stuff. But like, I literally could walk around all day and not be recognized. So I don't think I've blown up. I have had some videos though that people watch. Yes, yes. Only because I think they're controversial in a way. And they're not controversial in a bad way, they're just thought provoking.

Like I believe men should provide and protect for women. Well there's some dudes out there that don't think that. So they start bickering back and forth, next thing you know the algorithm catches it and they're like, Well, there's some dudes out there that don't think that so they start bickering back and forth next thing You know the algorithm catches it and they're like hey the people care about this and they start showing it to everybody And all of a sudden bam, you know two million views, you know 10,000 comments and it's none of them are mine. They're all just fighting over what I said so There's a there's a formula for it. I believe building a personal brand Like we were talking about earlier,

transformational videos. If you just go take a hoarder's house and put a GoPro and clean it out, and then take that video and speed it up and drop it, make it nice headline, that'll go viral. So, the third topic we like to go over is charity. Why do you think it's important for business owners, entrepreneurs to either do charity within their household, with their family and kids, or do charity within their business

with their staff? Well, because I think at the end of the day when you look back, that's what it's all about. And you can't die a scrooge mcduck. You know what I mean? It's good for the heart, good for the soul. Besides that, man, if you believe in any kind of afterlife, that's where the rewards should be measured and that's how you get the rewards there. And not only that, it's crazy, the older I get, the more I realize it's giving

that literally allows you to receive. So a long time and I wouldn't give it anybody anything. It was all about me, me, me, me, me. And then when I started giving without the need of a return, it seems like it flooded in. It's almost like a trick. You know, you want more, you have to give more.

Why? Well, if I give more, then I won't have more because I gave more. Yeah, but you'll get more. You know what I mean? So almost like, wait a minute, this is tricky. I don't know why it's so tricky. Just like food. What if healthy food got your fat and fat food got your ripped? Wouldn't that be nice? People would be happier because they can be on their excuses. That's correct. But I think you should give only because it's good for the soul.

And man, you should try to help people, especially if you like money. Money is help. You solve problems. See, the problem with most people is they try to avoid problems. They avoid risk. So risk and problems are what most people want to avoid and that's where the opportunities are. So opportunities are problems and problems are opportunities and if you're trying to avoid problems your whole life you're not going to get many opportunities. So we said yeah but an economy like

this when the economy is bad which I don't think it's bad at all by the way but when the economy and the problem start mounting, that means there's more problems. And if you believe that the problems are opportunities, what's that tell you? So problems like, or times like this, there's more opportunity. And that's true. And if you listened to all the, you know, Warren Buffett's and people like that, what will they tell you? Same thing.

I was talking to you guys now. These guys, they're not telling me nothing. We're just listening. But you would you agree though? Well, the money lies in the opportunity when there's chaos. When we open Ever Bulls during the shutdown, me and some friends bought all the Ever Bulls, there was 25 locations at that time, me and some friends bought 23 besides the twos there was 25 locations at the time me and some friends bought

23 besides the two stating ones and they became a franchise company they went and signed 300 leases during the shutdown because Who the hell else was gonna go sign restaurant leases when the whole world was shut down for two weeks right two weeks until we figured out that Two-year period nobody was for signing restaurant leases. So ever bull went and raised 15 million bucks A few years of period, nobody was signing restaurant leases, so Everbow went and raised $15 million. Signed through an releases, sold 150 locations of Drew Breeze, all that happened during the shutdown. So when there's bad times, when there's chaos, if you've got the balls to go out and do it, Jeff Fenster did, you can go sign 300 leases, you can go raise a ton of capital because everyone was scared sitting on the sign line. So I firmly believe that opportunity is in the chaos. Especially when things are scary or bad

or sometimes right now kind of fake bad where everyone says we're in this crazy recession, but like I was walking around the fountain blue and every single restaurant sold out, every single room was sold out, the nightclub sold out, every table is $10,000. Every restaurant, there's only $2,000 stakes, a poppy stake.

We might be in a recession in theory, but the airport, when I came here, every single frequency was sold out. You have to bump through people in the airport, so I look at the reality of the recession, and people are still spending money. Sure. Good luck going to these fancy restaurants, fancy nightclubs, the airports during the holidays was insane, but so was a Wednesday. It was insane. And so the reality is set in of like, we might be in a recession in the media, but like,

spending habits are at scale. Greg, that's a good thing. Yes. So Tarzan, when you see things in the animals' worlds, charity related, like you've been wanting to help recently, forever wild, which is another animal sanctuary, similar to your animal sanctuary, where we live. When you see things that stand out like that, why do you care? How do you pick when you've got so many hundreds of situations? Thank you for asking me this question today.

So right now, I've been in a part of this charity for a long time called Coral Gardeners. They're from Prince Polynesia. And, uh, if these guys that live on like oyster atolls where they like farm oysters and sell a lobster or stuff like that, right? And it's a good group of kids that are now men. They've been in this project for a long time and they've been literally snorkeling and scuba diving and replanting coral and dead coral habitats which is mainly our main oxygen source more than trees So now apparently they're doing nolympics somewhere around their area

And they got all these new people coming over on these big thick huge boats with these big propellers in their smashing of coral beds And they're just beating the coral beds up and today actually they sent me another video of just beating the coral beds up and today, actually, they sent me another video of a spot where they had replanant coral 10 years ago and it's growing back. There's fish growing, there's the ecosystems coming back. It's normal. People are making Airbnb's on the beach.

There's fish, there's all types of stuff. And now these Olympic stuff is coming around and they're just tearing up with the corals. So that, when I see stuff like that happen and I see people spend decades and years of doing environmental work and someone comes in and says, oh, there's gonna be Olympics for rafting or this or that, or kite serpent,

let's go put pillars in there and destroy coral, that's wrong, it's not cool. I don't support stuff like that. And I breaks my heart that these people don't have like the capital or a big platform to talk about it or raise the roof or raise the ruckus or create chaos because right now for them, it's chaos. It's all they know.

So if I got any advice for them, sink the boats. You guys know who you are. It's probably not the best advice to give them. But if they don't care about destroying your corals, don't care about destroying their boats. So Brad, as we go into 2024, Controversial. Bradley, Bradley note.

We're going to try to destroy their boats. So you go into 2024, this big election here. There's a lot of chaos. A lot of our countries are divided and the world is divided and a lot of things that are going out there in the media with wars and everything between how would you say to someone to stay calm in the chaos well I mean you know I would say that if you personally can't change it then don't worry about it because you're not changing these things. Collectively, we could change, but you know, there's no way to unite, unfortunately.

You know the Constitution says we, the people. Well, it's still in effect technically, but there is no we. People say, yeah, it's all of us. Yeah, but we don't communicate. We can't prove that we all communicated. So if we could all come together and agree on something or at least by majority and prove that we, the we said this, the we said that, like we, and I'm hoping everybody here is part of this, we would like Biden to sit down, wouldn't we? Wouldn't we? Wouldn't we? Well, I mean, come on,

dude, even if you voted for him, good, you tried. Okay, thank you. Now he is not fit to be the president of the United States of America. Period. Sit down. Like, where are we? There is no we. We all agree and nothing's happened. And why? Because we can't unite and say, we've decided you're done. Well, you need a special election for this. No, we don't need anything. We, the people, have decided you're done.

Right? So unfortunately, unless you can do that, which we can't, because there's no we anymore, then you really can't do much. So I always just tell people, you know, hey, if you can control it, then be concerned. If you can't control it, then be calm, you know. Everyone's going to die. Some just pass with others. Yeah, but I mean, sometimes when I start to freak out or panic or, you know, get a little freaking

anxiety, I just think to myself, dude, listen, we're all going to die. So like, I ain't dying today, thankfully. So let me enjoy today. Let me just relax a little bit. Let me pay attention. Let me focus on the things that truly matter. You know, if I want to be successful, I want to make some money, not just Mondays, but every day, well, then I need to focus on money and I need to learn about money and I need

to realize that there's very simple things you can do. Number one, get your mindset right. Get your skill set right. Get your habits right because those three areas, man, mindset, skill set habits are literally what determine whether you're successful or not. You show me somebody with bad habits, you know, it's easy to tell. You show me somebody that literally is kind of not very good at anything. It's easy to tell. You show me

somebody that's negative and pessimistic and scarcity mindset. So if you have a great mindset, right, you can still suck, right? You can, you can run positively in the wrong direction. Agree? So it's not just your mindset. You got to get your skill set down. Everybody can practice, get better, pick something that you're good at, pick something that you like to and whatever, but just get really, really, really, really good at something. And then, you know, form the right habits and break the bad ones. And you guys will be successful. It's almost a guarantee.

People always say, Brad, you can't guarantee. I guarantee that. If you have the right mindset, the right skill set, the right habits, you're guaranteed to have success. But I'm talking about financial. You have to figure out what success looks like. Most people don't take the time to figure out what they actually want.

So they go out, bust their ass, takes 10 years, they finally achieve it, and then they're not happy. That's because they didn't spend enough time figuring out what did they want. So there's another formula. If this is how you get anything you want in life. Number one, you figure out what it is. Number two, you find someone who's already got it.

And then number three, you do what they did. And I was like, well, I ain't gonna work. Okay, you're over here with the mindset issue. Okay, you gotta fix your mindset. Okay, well that's not that easy, Brad mindset. I can literally pinpoint everything as I talk to people. So mindset, skill set, habits, go focus on those things.

And then take the time, figure out what you want, truly want, find someone who's already been there, they know the way, pay him if you have to, and then do the work. You know why they call it work? Because it works. That's why they decided to call it that. Last question. This is a question that's the actual only question that I repeat over and over because I think it's fascinating because I've never gotten the same answer and I'm not going to

get the same answer when I ask Bradley right now. 100 years from now, 150 years from now when Bradley passes away. And you've got your children, and you've amassed hundreds of millions, maybe even billions of dollars. How much of that do you leave to your children? All of it. Every last dollar. Yeah.

See, didn't get that out of your mind. Simple. Well, I mean, dude, come on. Why wouldn't I? Who am I working for? You know, well, why wouldn't you leave it to a charity? Because do a lot of charities or scams, number one, all they're doing is filling their pockets. The actual help doesn't go to the people, believe it or not.

So you know, I'm not leaving it to a charity. I'm going to make my kids charitable and leave it to them. You know what I mean? I want to create a good steward of my money in my children. So when I die, I get it. Now could that change? Yeah, they grow up to be jerk offs and, you know, drug addicts and like they're problematic and they're mindsets incorrect and they're evil and then I wouldn't. But right now my goal is to leave every single penny and asset to my kids. And by the way, my wife, if she's listening, you're included. I mean, because listen, when I die, it obviously goes to her, but I've got it set up to where a certain

portion will go get distributed to them because Because four of them aren't hers. And I want to make sure that like it's not up to her either whether they get it, they're getting it. So, but when I die, you know, bam, my wife obviously is going to have some. So I don't want to sound like a liar because you didn't say your wife, my wife and children. And maybe even my brothers and sisters and aunts

and uncles, my family, you know. And by the way, you don't have to be related to be considered family, either. Bucks. Low to make sure family. Yeah, exactly. Believe me, I've got family that everyone says,

that's your family, that ain't my family dog, that ain't my family. Matter of fact, I hope they don't pop up someday and even say that they're my family because when someone says, hey, that is his cousin. You know, why are you letting your cousin live like that? Well Because I ate my family I haven't seen him 17 years. Yeah, and every time yeah, well anyway

Right now my what right now all my cousins are going. Is he talking about me? I just use cousin as an example Bottom line those everybody's all that money's going to my family for damn sure I'm Ryan Dose, everybody's all that money's going to my family for damn sure Ladies, gentlemen, and if you want to be my family go to my website fill out the form Swipe up all right guys make sure to follow the real Bradley across Instagram and all social media platforms check out his podcast dropping bombs Follow along with the real Tarzan obviously is getting hundreds of millions of views a month for a really fun, interesting content when it comes to animals. Bradley's teaching about business, life, having some controversial content, some fun content

along the way in between. Make sure to check them out. Go visit us at themoneymundays.com. You can join us for our Zoom calls. You can listen to all of our previous podcasts. Keep it going. Have discussion with your friends, family, and followers about money. It's an important topic.

We need you to have it. We'll see you guys next Monday. [♪ OUTRO MUSIC PLAYING [♪ [♪ OUTRO MUSIC PLAYING [♪ [♪ OUTRO MUSIC PLAYING [♪ Ladies and gentlemen, welcome to a very special edition of the Money Mondays. We talk about three core topics.

How to make money, how to invest money, how to give it away to charity. You may have noticed I started off with some tape on my mouth, that is because the founder of hostage tape is here. The first year he did two million dollar sales. In the second year, he did 18 million dollar sales. In the third year, he did, hmm, this money in sales.

I'm gonna leave it up to him to explain to you guys how he scaled this company without any outside funding Please give a warm round of applause Alex nice. Thanks, man. I appreciate it. It's great to be on the show Absolutely, okay, we also have our co-host here the real Tarzan Tarzan just got back from how many where'd you go Venice, Waila? Venezuela, so I'm all the place in the world, what's your favorite place? Venezuela. The next one. That's it. That's the answer. The next one.

Because you just make them special. Tim Grover. How Tim Grover. Okay. Tim Grover is one of our best episodes ever. Alright guys. In this episode, we're going to ask about these core topics. How did he scale his business? What was the business he x-rated before? And what is the plans to build up a tape company? We're gonna ask about these core topics. How did he scale his business? What was the business he x-rated before?

And what is the plans to build up a tape company? Tape that goes over your mouth. Why do you use it? Why is it matter? Why are so many household name celebrities and athletes utilizing this? Why is literally guys like Joe Rogan, Dinoide, all these types of characters? Why do they care? Why are they talking about it?

Why is it important to us to cover our mouths? Is it for snoring? Is it for health? Is it for snoring? Is it for health? Is it for working out? What is it for? We're going to ask all those questions and dive right in. So please, give us a quick, the two-minute behind the scenes of how you got here, and then we're

going to go straight to the money. So the two-minute quick is football was my first love. I grew up wanting to be a football player. I wanted to be the next Joe Montana. And so I played arena football for a number of years. And then when I realized I wasn't gonna make it to the NFL, I decided to become an entrepreneur. So I started a sports video analytics company, right?

Taking sports football, how do we analyze it? How do we use it, right, as coaches? And then I bootstrap that. I did that for about 16 years. Whoa! 16 years we bootstrap that. In fact, I did it with my brother. So it was a family business. I broke one of the Cardinal rules and business going in business with your family. Don't do it. It's not good. My brother runs my whole life. I wouldn't exist without him. So I bootstrap that for about 16 years and then I

I sold it. I sold it to a company out of Tel Aviv in Israel. And then I spent my time there. I vested the equity and then I used the capital from that exit to start my next business. So when I was at that company, I knew that I'm an entrepreneur by trade. I love being able to create things and I love being able to control my destiny. So I knew that I wanted to create something, but I wanted to get into e-commerce. Because I knew that when you're doing SaaS, you're doing software, it's really hard to scale,

really hard, because you've got to actually have a sales team, pay a lot of money, scale that. But in e-commerce, I can spend a bunch of money on Facebook, and I can scale it really, really easily. So that to me was where I wanted to spend the next, you know, like quarter of my life. And at the time, I was actually going through a personal journey.

I was actually going through a divorce. So snoring ripped my family apart and led to divorce. But now years later, we're actually back together. Interesting. So we are, totally. So we are. Oh, interesting. Totally. So we launched this then March of last year and then we scaled it to, like you said, now two years later we're already doing eight figures and then we'll be doing nine figures here in another year too. Wow. So no outside funding. No outside funding.

Completely bootstrapped. I've never, I've never raised any funding for any of my none. I think company. Oh, interesting completely bootstrapped Which is ironic because my family my sister is she was actually she's part of venture capital So she's been in venture for 30 years and I didn't just didn't do it But like her advice was always if you don't need to raise any capital don't do it, so we just never did All right, let me talk you guys through what we're saying about outside funding and venture capital Most companies when I say most I mean like really most like 99% of these companies that you see that become 100 million 200 million billion dollar companies need to take outside funding. There's no way from them to scale and here's why

Let's say you're starting coming like hostage tape tape. Well you do two million bucks in sales, you can put together the 500K to a million bucks it takes to manufacture hostage tape and sell it for 2, 3, 4x margin. What about when you get to 5 million sales? In 10 million sales. In 20 million sales. Someone has to put up the money to manufacture the product to then sell it. There's a one month to three month gap of time where your money is out. So let's say you're doing 5 million that means that it's called two million dollars

is out. You're waiting for that money to come in because you need the product to come in, sell it to refill the coffers, if you will. What if you go into retail and a change store wants to buy two million bucks or four million bucks and six million bucks. You got to come up with one million, two million, three million dollars to afford to make that product. It's called hostage tape in the scenario.

And then wait not just for the manufacturing time, then the shipping time. And then it takes 30, 60, or 90 days for the retailer to pay you. So let's say it was January 1st. And hostage tape gets an order from a big sports chain, right? And they want an order $5,000,000 product and he needs to put up $2 million for that product. And it's January 1st. He gets the order. He's not going to ship it till March 1st.

March 1st when they get it, well, it's now 30 to 60 days from then they're going to pay him. You're now at April 1st or May 1st from January 1st order. What if his product sells really good because Hosh's tape sells really well, and they do a reorder before they even paid him for the first order. And they're like, hey Alex, we want $12 million this time. He's got to come in on the $4 million and he hasn't got paid for the first one. You see why most companies need outside funding?

So most companies have venture capital, loans or what's called angel investors. Guys like me and Tarzan that will put in $25K, $50K, $500K, $500K, $1KM into a business. It's a very rare scenario when we talk about the topic today, where someone self-funds it, because they're essentially gambling. They're gambling on themselves. Luckily, this worked out.

He believed in the product. And that's what we're going to talk about. So that's outside funding, and why you should be considering and listening to what is outside funding. Or if you believe in your product, and you have a little bit of money saved up, you might want to gamble on yourself. There's one other quick topic.

Sometimes, if you can put together that first 25k, 50k, 100k to start a company, it'll actually get you a much better valuation. Here's why. Let's say you come pitch Tarzan, Alex, and Dan. You're like, okay, I want to start this new company, it's a new ball, right? That's a light up ball for sports. If you come to us and it's just an idea, your valuations can be very low because me, Alex and Tarsanne can just kind of pick a number, the same way you picked a number about

what you think you're worth. But what if you put up your first 40 grand of your own money that you saved up from working? Get that coming in to do $130,000 in sales. Well, now you have a bit of valuation. You've proved the concept. You show that people have bought your product. You show you have a working website. You show that people want to buy from you. Now, Alex and Tyres in a din wants to

invest in you even more and you can pick your valuation at a much better rate than if you come to us with zero, which is an idea. So sometimes you might want to put up a little bit of money to get the thing going. All right, Alex, on the making money side, you have this exit, it's a lot of money, right? Whether you got $2.5 million, $10.5 million, $20.5 million, we don't need to know the number. You got this money that comes in from this exit. That's a lot of money, right? Whether you got $2.5 million, $10 million, $20 million, $50 million, we don't need to know the number. You got this money that comes in from an exit. Why not just hang out? Why not relax?

Call it a day. Buy a house, get a beach house. It's not the way I'm wired. I'm wired. One thing that I learned when I built my business and then I sold it was I knew that I didn't want to go work for the man, but I knew that I didn't want to retire because I wanted to keep playing the game.

I wanted to keep building. So I know that I'm gonna go to my grave, continually building companies. I just know that's just the way I am, right? So, in what I built things, I like to build things that are personal to me, right? So the first company I built was Sports Video Analytics. It was around something that my life was sports.

I was an athlete. I was a coach my whole life. And so now I was closing that chapter of my life. Now what? Right, so it's kind of like this. You had this existential crisis of, who am I? What am I going to be?

Where am I going to go in this next quarter of my life? And when I was doing a lot of self work on, who do I need to be as a man as a father and as a husband, all that stuff? I said, all right, my sleep. This is something that I've always been, it's been really poor. It's snoring. How do I fix it? Like, what do I need to do? So I went on Amazon and you start looking for all the different things, right? What can I do? What can I buy? What can I buy? what can I mouth guards, all this stuff that you would look for? None of it worked. So then I went down to even more of a rabbit hole and I discovered this article

written by James Nester. James Nester is a best-selling author. He wrote a book called Breath. And in this book he talks about an experiment where they went to Stanford Medical Center and they plugged their nose for 10 days and then they were going to record both anecdotally and what the doctors said, right? What happened? So through that 10 days they started snoring really bad, developed sleep apnea and dangerously low levels of block oxygen, so then when they pulled the plugs out and then they maltaped everything went away. So for me, the light bulb went off and I went, you mean mouth breathing? Like it was that simple. It was just mouth breathing was the issue. And I couldn't believe that, especially in this culture, that I'm a 40 year old guy at the time.

And none of my coaches, nobody had ever taught me that mouth breathing was an issue, that we should be focusing on nasal breathing. We should not be mouth breathing, except if you're talking or eating, otherwise, nose breathing all the time. And so I then went, okay, all right, so when I'm on Amazon, and I just bought some regular tape,

if you're doing this for the first time, you don know what to get you don't know how much to use So I went on bought some stuff and when you mount it for the first time if you've ever done it you're anxious You feel like wait a minute am I gonna wait there? Am I gonna be able to breathe? Yeah, what if my nose gets stuffy like am I gonna die? That's everybody. It's a perfectly normal like reaction So I'm like I'll be fine. So I did it and when I woke up the next day, I felt like a kid like when you have poor sleep for that many years It stacks it gets bad worse and worse and worse and then when you finally get good sleep, it's jolting So when that happened the business man I mean went

This is an idea. This is a business here and I'll never forget I think it was if you've ever heard the story of Moise, I'll leave you started native, right? He talks about this concept of where you can go into target and you can walk down the aisle. And if you see just a sea of products that look the same, there's an opportunity because you can take any commodity and create a really cool brand around it and you can do something with it.

Because most people would say, how the hell are you gonna sell eight figures, nine figures of tape? Right, it's a good question. Right, how are you gonna do that? That's a question I was gonna ask you about that. And most people would not, they would have stopped and go, it's tape, how the hell am I gonna sell to him?

Like, people would see through it. Like, why are we gonna just go get some tape? I'm not gonna say about that. Right, so, but I knew that So for this concept of the mouth taping we needed to create this brand the story that would actually inspire men To want to do it right so I knew that there was a story behind it something that was interesting Then we had something and so you might be looking like hostage tape most people they go Why the hell would you call it hostage tape like why?

I'm not the question. Exactly. So I'll tell you why we call the hostage tape. So there's a couple of reasons. One is yes, you kind of look like hostage when you're wearing it, but the flip side of the coin was we're tapping into this core emotion that people feel. People feel held hostage by poor sleep or their partner and they don't know what to do.

And I also knew that, so I was really in a liquid death at the time, and I loved liquid death's branding. Like they flip marketing on its head and said, We're gonna murder your thirst. Right, we're gonna murder your thirst plus, we're just gonna get people's attention and go the other way with it.

So I said that's it too, because people are gonna scroll through Instagram and Facebook and they're gonna see Hotsys tape and they're gonna go, what is that? What the hell is this? Right. And so it's gonna start a conversation, right, about what is this, mouth taping?

It's gonna inspire men and their partners to actually have a conversation about mouth taping is this really for real? Is this a joke? And from there, then it just, my partner Ben, my business partner Ben, he was, he's phenomenal at just taking this idea, then creating this identity around it, right, this hero. And then the rest is history, right? So we launched it and then it was really about like, okay, don't get me wrong.

There is a science behind what we did with the tape. Like this is a very specific, we do have product market fit. This isn't just like regular tape you can go buy, but I spent about six months actually formulating the tape, the adhesive to make sure it was... It was easier to take off. Right, yeah, it had to be just right.

It had to be just strong enough, but also not too crazy, right? And the other thing that you noticed about it was, is it's flexible, right? It's this flexible, breathable tape that had to be strong and comfortable. I knew that if you're going to put tape on your mouth, you have to, it's got to feel comfortable because that's kind of a, you know, right? Well, and you have this, like, if you're going to cover your mouth, you're going to have a fight or flight response to, like, wanting to rip that away and get away. So I knew it had to be comfortable, but it also had to work with facial air. You guys have a lot more facial air than I do and most men. They're like, well, I can't wear a mouth tip because I've got a beard, I've got all this stuff going on.

And so that was where then we said, all right, we're going to target men with facial hair from like 30 to 50. And so that's another important thing there that we did is, you know is most people start in a business, they think that they need to be too broad. If there's anything I've learned in the 20 years of being an entrepreneur, you actually need to do the opposite, niche down and get very specific. Assuming the market is big enough, it's not like a thousand people, but I knew that our Tam, right, total adjustable market, I knew our Tam was, you know, a hundred and millions of people. And that we had so much. So a pouch is $25, but then when you bundle and you buy like a year supply, it's about 15, 16 bucks.

A pouch. How many? There's 30 pieces in your so much 25 bucks for the month. Yeah, yeah, right So you're basically spending if you bought like a year supply that you're spending like 50 cent a day for like life-changing sleep so That's actually the good ad right there. Yeah 50 cents a day for life-changing sleep Right that one down. So let's say you're talking to someone like Tarzan. This guy gets 200 million views on social media and you want to approach him. I saw views, thank you. You want to approach him about your product, Tarzan. When someone comes to you and says, I have a new product like this that's doing X,

$1 million in sales, do you want to get paid cash? Do you do it for free because you like it? Do you want to do equity deal? Do you want to do a hybrid, a bit of cash, but equity? When someone approaches you with a company like Hauser's tape, what are you looking for that makes you say yes, I will put my name on it, my face behind it, because it's going to be take on your face.

And what does it have to be to make you say yes? Something like this is awesome, by the way. I'm a big, I'm big on sleep. I sleep a lot, I'm big on sleep. I sleep a lot, traveling to these different countries. And believe it or not, I, like, if you snore in the jungle, you'll die. Right, right, you'll die.

You know, so something like this, I would do, I mean, cash is always king and deals like this. But a brand that's, you can ship this easily, you can bring it somewhere easily, it's easy to sell, it's easy to pack in my bag, and sell it, I don't know how to bring a big giant sweater or a big, this or big that, this is like, some of you can't.

Car if you need to carry this bottle of water with this, you can have it in the cell. Exactly, exactly. You can make content easily. Exactly, you know, so if I'm sleeping in a tent or an hammock in the middle of the rainforest and this jaguar's below me or, you know, I'm crocking out over there and I want to be silently sleeping. I'm throwing my mouth tape on, I'm tipping myself up and I'm going to sleep. You know, that's a cool

commercial. I love it. I love the concept. I love the idea. I'm down. I'm told. Do you prefer when an agency approaches you, the brand approaches you, a friend approaches you? It depends. It depends on the friend approaching me about it. If you come to me and say, yeah, I'll check this out. It's like, all right. But definitely when the top dogs come and say, hey, I think our brands align, let's do something. There's some type of chemistry here. And that's what I like. And on the other side of the coin, being the product owner, the brand owner, when you are interacting with an influencer, celebrity, and athlete, etc. what are you looking for

for that to be the right person, like the right avatar of who you want to represent the brand and then once you figure that person out, how do you go about making up an offer? Right, so what we do is we do a lot of product seeding, right? Product seeding is when some of the best marketing you can do for anybody out there is giving you product away to people, right? And we actually have these samples. So these have actually five strips of tape. And also there's other product that you see on my nose, which we can talk about. So there's samples of both that we give this out by the thousands of typical packages.

So there's just samples that we were giving out to people. And so what we do is, I've got a team of guys who, they're DMing 50 to 100 people on Instagram a day, right? Getting addresses to seed it. So, first we're seeding product to get people interested. Then, what I'm looking for is,

is there authenticity in that they're using it and they love it. So, almost all I'm looking for is, is there authenticity in that they're using it and they love it. So almost all the people that we work with are people that have said, dude, this is amazing. I love it. Yours is this is the best mouth tape I've I've ever had. And so, I think that was our early success was seeding product with the shout out to Mark Bell. Mark Bell power project. That's right. Right. He's probably the first person who he DM me was like dude this stuff this is the best mouth they've ever used. Right. And so then he started talking about it on the power project and then we became a sponsor

of the power project and then from there all the guests that he had on his show they give hostage tape. So then he started seeding it to all these other big name people. Right, so I think that was a huge, just a huge strategic move that really worked well. Right, we definitely, we got lucky, but we created that luck and then now as a result, more and more people start to see it and it's been going good. So. So the second core topic is talk about investing money. So outside of you investing into real estate stocks

Things like that. Let's talk about investing into your own business into your own world How do you know how much to invest? Let's say you're doing Let's call it 20 million bucks in sales. Let's just use a broad number 20 million bucks in sales How do you know how much you should spend on as marketing influencers, influencers, celebrities, TV, radio, podcast, marketing. There's so many options. I don't know approximately how much to spend as you're scaling business. This is a great question.

So I'm a bit of a math nerd. Like you maybe wouldn't look at me and think I'm a nerd when it comes to that stuff. But so all the business that I start, I create a working P&L, okay, profit loss statement. But I use an Excel sheet. So before I even have started the business, I've created a two year forecast of everything.

All of my projected revenue, projected expenses, overhead, all of it. So I completely understand every unit economics of the product, what it's cost to me, my cogs, all of it, as well as what it's going to look like when I spend money on Facebook and all of it. So COGS are just the cost of good sold, right? So what is it cost to make this pouch, to make the tape that's in it, the packaging, and then the have it shipped, landed, right, then going into my 3PL, right, all of that.

So I've got a 2-year plan already set, and I'm looking at that going, and for this particular product, I did not take a retail play. I knew that in order to really test this out, like I need to start slow and say, like, let's just do D to C, right, e-commerce. And then maybe in a year or two, then maybe retail is a play. But so from that, from that angle, I knew that, okay, if I start scaling Facebook, right, then I could start, you can easily predict what your sales are going to be, right, with Facebook. And also too, I learned Facebook ads myself.

I didn't hire an agency. So here's another thing for entrepreneurs is you got to focus on like What's the the biggest thing that's gonna move the needle and for me? I knew that I was gonna spend the most money on inventory and Facebook ads and so I learned for six months I learned how to do Facebook ads myself because it's such a valuable skill Facebook ads are not dead They're always gonna to be amazing. And when we say Facebook, we mean Facebook and Instagram.

Meta ads. They're not dead. It's a phenomenal skill to have. So I learned it for six months. And really, that was, I think, the biggest predictor of understanding that P&L and how things were going to grow was how much am I going to spend on Facebook? How much am I going to get in return from that?

And then how does that snowball, right, and cascade six months, right, eight months a year from now? But because I also knew that the difference between a product like this and maybe like a one off is, this isn't an EBITDA product. This isn't a, I'm selling one that I'm making a profit on it. So I knew that I didn't need to be first order profitable on this thing I could lose money acquiring the first customer because this was an LTV game, right?

This was a lifetime value. I knew that this person was gonna come to us and be with us for Two, three, four, five years maybe even ten years. I know for most most of us who mount it I'll never not mount it. I will always mount tape, right, especially the older we get. Our muscles just don't work as well and our jaw just doesn't want to stay shut, so most of our people will be with us for a lifetime. So that was the game we were playing understanding that as long as my LTV was bigger than what it cost to acquire the customer, we're good. So, friend of mine who was a partner with me and my masterminds in the past, he had a

huge email list, 21 million person email list. His name is Joel Marion. And he said the sentence that's been stuck in my mind for four years now. He said, I effectively lose money better than anybody. I effectively lose money better than anybody. I effectively lose money better than anybody. And what Joel meant by that was he knew that he could lose $40, $50, $60 up front because the LTV, the lifetime value of his customer, was $300. So he's willing to gamble losing $40, $50, $60 up front knowing that that customer's worth

$300, $400, $500, $600, et cetera. So some of those customers would fade away, but ultimately the customer stuck with him, he would make 300 bucks on. And that's a big enough return that he would gamble. And most of the people are scared to do that because it looks bad up front. If you're losing 60 bucks ahead,

and you go get a thousand customers, they're just 60,000. What if you get 10,000 or 20,000 or 30,000, 10,000 or 60? You're going to put your big boy pants on and you're going to go that deep, right? But knowing in yourself and your product that over the course of time,

the lifetime value of that customer will pay off in that example three hundred dollars. When you're scaling this and you get to that 18 million, 30 million, 50 million, et cetera, how do you determine, because the last company took you 16 or 17 years before you decided to that $18,000,000, $30,000, $50,000, et cetera, how do you determine, because the last company took you 16 or 17 years before you decided to finally, like, I'm gonna sell it, how do you determine when it's time to either take it around a financing

or sell the company? Yeah, that's a good question. So my CFO keeps reminding me that someday, we're gonna have a nine figure offer. This is gonna be a billion dollar brand. That's where I'm taking this brand. We will be a billion dollar company. And I don't wanna get rid of that,

cause this is amazing cash flow. This is a really cool business that's so unique that you know if you've got a great cash flow business, you don't wanna get rid of that thing. You wanna keep it, cause it's continuing to create cash flow. And then I want to be able to take that and roll that into building, because the parent company is our whole code. So nice media is my parent, whole code company.

So hostage tape is our first brand. And then we have a second brand that we're wearing. No, so this is just a, so when the second, one of the most common questions we get when maltaping is, so what about my nose? It gets stuff here, I've got a deviated septum. We said, well, let's take a breatheright and actually make it look cool. And so then now this product allows us to increase AOV, right? So those additional funnels, those additional upsells, right, as they go through the checkout,

we'll ask you, hey, you want to throw in some no strips, right? So now it's allowing us to increase the AOV while adding value. That's something that's related to what we're doing, right? So it's an easy win. Let me break down some of the things you just said. So upsell and AOV. An upsell is something that's important. So let's say your product is $30, $25, $25, so $25 here. So let's say that Trevor, right here, you can't see him on the screen right there, let's say Trevor wants to buy this for $25 plus shipping. If Trevor buys over $25 plus shipping, that's a set amount of margin, there's a set amount of net profit that he can make that Alex can make. But what if the same customer, Trevor, bought this and also bought an upsell, a secondary product that's only like 10 to 15 bucks.

That 10 to 15 dollar jump can change the entire scope of the business. So let's say you have a company doing 25 million, but you start selling these for 15 bucks. Boom, you're a 40-month-old company, because of an upsell. Upsells help a lot. Here's why. Getting a new customer is expensive, hard, research, gambling effectively, trying to find the right person.

The best customer that you can have is already your customer. So, Trevor in this example is already shown what's called intent. He's already shown intent to purchase a $25 product. When someone's wallet is already open, it's easy to get more money from that wallet. So in this case, going from Trevor going from $25 to $40 is an easy jump. Going to get Tarzan to go from $0 to $25, which is the first order, very hard. Going from $25 to $40, someone that already has their credit card open, not hard at all. And so finding people to have an upsell, finding products to have an upsell

that fits into it with them is life-changing for your company. Now, your upsell should not be more expensive than the core product. Some people do that. I don't recommend it whatsoever, because you will oftentimes not get recurring orders from those people. They will feel like you are overselling to them They will not feel like you're overselling when you add a small jump or a bump in the cart. The other thing is average order value Average order value is the same concept of a $25 versus $40 if a customer comes into your restaurant And they typically spend $14 but you can sell them water or snacks on the way out a

$14 customer becoming $19 sell them water or snacks on the way out. A $14 customer becoming $19 is life-changing for a company. $14,000, $19,000. The same person's coming in to buy a sandwich, a salad, whatever at your restaurant, but now they buy a water, a snack, etc. It's the same concept when you go to like a fast food restaurant. When you go through a fast food restaurant, I don't want to name them because I don't want you guys going these fast food restaurants. restaurants Go to fast food restaurant and they say would you like fries with that? That's because they make way more money selling you french fries and sodas Because the soda cost nothing. It's syrup and water

They make way more money selling you fries and soda than they do the actual burger or chicken nuggets etc So average order value is something for you guys to really research for what people spend on your website In your store in your website, in your store, in your restaurant, etc. what's the average that they spend, and then find the upsell to make the average order value bigger. The other important part of it that we learned too was when you're trying to upsell somebody, we found that we actually start with a, if you buy one pouch, we say here, add on another two pouches of hostage it. The same product. People are more likely to upsell of what they've

already got in the cart rather than something completely different. And so we actually, the first upsell that we have on our list is always do you want two more pouches for like half the price. Right. of course. Right. And so then once they do that, then we say, hey, we've got some no strips. We've got some bedside tins. We've got all sorts of stuff. Right. All right. Last topic.

Give any way to charity. So why do you think it's important for people, entrepreneurs, business owners to have some aspect of charity or philanthropy in their lives? Oh, man. I think what I love about what you do is that it's not about say hey look at me, I am doing charity work, but it's actually setting an example for other people. So other people are seeing, wow look what Dan's doing, that's amazing, man I should be doing that too. Because when I see what you do, I think to myself, man, I should be doing this too, right?

So I think that's why it's important. I'm not sure. I'm not sure. So my goal in all this, when you guys see me post about toy drives, things like food drives, backpacks for the homeless, et cetera, cars and posts about animal charities, et cetera, is for you guys to go do it. For you guys to go through a toy drive in Philadelphia,

for you guys to want to help the manatees and the otters and the elephants and the zippers and the dogs and the cats in your local town, it's not like hey donate to me, barely ever raise money for any of my charities. I want people to replicate the charities. When we do the tipping dinners, you don't donate to me, you do a tipping dinner, you get your friends to chip in 50 bucks a hundred bucks each, and you go surprise away, Tracer waiter. And it's working. When I recently we did the two years too long, which is a concept of clothing has been in your closet for more than two years, you're not going to wear it. It's too long.

No matter what you say, you're probably not going to wear it. So two years is too long. I did that post, 3,700 people have tagged me since then. Literally a video of them or pictures of them going to give away that clothing. Beyond that, now lots more people I have no idea what the count is have gone on to do that from one or two posts from me. What happens with 3,700 people post about it? And all of a sudden in tens of thousands and a hundred thousand that are out there giving

away their clothes and their shoes to people that are less fortunate. The butterfly effect is what I care about. The butterfly effect of the tipping dinners the same thing. During the shutdown, me and Jimmy Rex started posting about tipping a hundred bucks each with your friends and shipping in 800 bucks, 1200 bucks, 2 grand to surprise a waiter or waitress or the restaurant staff. Thousands and thousands and thousands and thousands and thousands of people in the last three years have tagged Jimmy Rex and myself about these tipping dinners all over the country all over the world

One removed all those tens of thousands of people that have done it have no idea who I am What the heck do I care? I care about the idea that thousands of waiters of waitresses are getting tips right now Right I care about tens of thousands of people are getting closed right now because of me doing one post about two years too long. And so the whole goal of me post about toy drives and tarz on post about animals and things like that is for you guys to do it. You never going to see me ask for a patent on the back or I don't need that at all. I want you guys to do charity work yourselves and pick and choose if you want to save the dogs. If you want to save the homeless, if you want to save the children, that's what we care about. I want you to find that thing that you like that you see from what me, Tarzan, and our friends are doing out there in the world.

Okay, where can people find you? Why should they buy it? Why is it important to have hospital safer for themselves, significant others, people in their households? So at the end of the day, mouth breathing, we should not be mouth breathing. Right? And a couple of really quick reasons why it's important, because there's a lot of people out there going, what does it matter? Like, why is mouth breathing actually a bad thing? And so there's a couple of like scientific reasons that'll keep really simple.

So number one is, our body has this relationship with CO2 and oxygen. Our body needs CO2 in order to absorb oxygen. The less CO2, the less our body can use oxygen. Okay, sounds kind of counterintuitive, right? And so when we mouth breathe, we're exhaling more CO2, so then our body is less of it, right? When we keep it shut and we breathe through our nose, now our body has more CO2, so now there's more oxygen that's able to be absorbing our body. In fact, up to almost 20% more when we nasal breathe.

Well, secondly is our nose is a filter. Like, would you drink dirty water? No, you know, dirty water is not something you'd want. The same is with air. Our nose filters the air, filters out all the crap, the bacteria, with all the hairs, and it warms it and humidifies it. And our lungs like warm humid air, right?

And again, helps pull out oxygen into our body. Also, when the air comes to our nose through our sinuses, it triggers the release of nitric oxide. Nitric oxide is a vasodilator. It helps get all the blood moving through our body much better. Again, for that oxygen, right? And then lastly, another one is our teeth. So when you mouth breathe, you, all the saliva in your mouth dries up and that good bacteria protects your enamel and your teeth. So when it dries up, now you're much more prone to cavities. So people who mouth breathe, like I grew up mouth breathing,

all the teeth in the back of my mouth are just, they were eroded away and I had a ton of cavities growing up and my dentist never understood why and that was why. So guys, test it out for yourselves, try it out, obviously it's working, they're selling tens of millions of dollars with this product. By the way, this is not a sponsored show, I'm just friends with Alex, I'm fascinated by the business that they didn't take any funding they built up this big brand. As you guys have noticed in all the episodes and the tarps I've done, we've been number one for 39 weeks in a row.

Maybe 40 or 41 by the time you guys listen to this. We haven't taken a dollar in ad revenue. We're doing this because we care. We want you guys to talk about money in your households. Talk with your friends and family about money. We all grew up thinking it you guys to talk about money in your households, talk with your friends and family about money. We all grew up thinking it's rude to talk about money. Obviously here at the money Monday's, we think it's rude to not talk about it.

We need you to talk about credit and FICO scores and loans and businesses and salaries and have real life discussions about your overhead and budget and everything between because we need you to have financial freedom and we need you to have financial awareness for your own households, especially as we go into an election here. There's gonna be a lot of chaos. You have to get your financial

house in order. It's really important. You guys can visit us at theMoneyMundays.com. MoneyMundays.com. We actually do every single week when the podcast comes out Monday mornings. Monday's at 4pm PST. We do a live zoom call. So you can go to the MoneyMundays.com and sign up for the live zoom call where you can actually come on there and we bring on guys like Alex that are business owners to do discussions. I teach on there, guys like Alex will teach on their tarz on teach on there. We'll do live Q&A sessions on the moneymundays.com via those zoom calls. You can sign up for that.

Make sure to follow Alex, follow the hostage tape, check it out, buy it for your friends. If you know people that snore, buy it for them, the athletes in your life, buy it for them. This is a really interesting product for you guys to watch and learn. And we're gonna see him build us into a billion dollar brand. You got it. We'll see you guys next Monday on The Money Monday.