The Money Mondays - Cesar Millan & Jen Gottlieb on MONEY, MINDSET, BUSINESS | E19

Episode Date: June 5, 2023

In this episode Cesar Millan aka "The Dog Whisperer" is a renowned dog behaviorist, bestselling author, and TV personality. Born in Mexico, he developed a deep understanding and connection with canines from an early age. Cesar's unique approach to dog training, rooted in calm assertiveness and balance, has made him a global phenomenon. He rose to fame as the star of the hit TV series "The Dog Whisperer," where he showcased his remarkable ability to rehabilitate even the most challenging dogs. His mission is to create harmony between humans and their pets, and Cesar continues to inspire and educate dog lovers worldwide through his books, speaking engagements, TV shows and online platforms. --- Jen Gottlieb is a dynamic entrepreneur, motivational speaker, and media personality. With a passion for empowering others, she has become a leading voice in the personal development industry. Jen's journey began as a Broadway actress, where she honed her skills in communication and storytelling. Today, she is recognized for her expertise in helping individuals find their authentic voice and unleash their full potential in business. Through her coaching programs and captivating speaking engagements, Jen has inspired countless individuals to overcome their fears, step into their greatness, and live a life of purpose. Her infectious energy and transformative teachings continue to impact lives around the globe. --- Like this episode? Watch more like it 👇 Dean Graziosi + Joel Marion Share Their Secrets to Success: https://youtu.be/7gn0rNubXbg Josh Snow & Miami's DJ Irie on Monetizing Beauty + Entertainment: https://youtu.be/wsgV_pvmzPo Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list... --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe for new weekly episodes: https://www.youtube.com/@themoneymond... Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs... Subscribe for new weekly videos: https://www.youtube.com/@DanFleyshman... Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast... Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-... TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mo...

So if I survive in a law and I survive the border, that's credit. I start walking dogs and that's when people start calling me. The Mexican guy who walks a pack of dogs and I was walking 40 dogs all of a sudden. Yes, I think it's very important that a human don't act from emotions or from a fantasy. You say you're trained to be a dog lover knowledge before love to love money, but if you don't have the knowledge you want to lose it Ladies and gentlemen welcome to the money Mondays. I am so excited. Yes today We have someone that we've all grown up watching on television He's gonna warm your heart. He's gonna teach you things

We're gonna go very deep. It's very television. He's gonna warm your heart, he's gonna teach you things, we're gonna go very deep, it's gonna be very interesting. He's nicknamed the dog whisper, but he also brought a special guest who's dancing for us here, Rio, the parrots, and he'll explain more about this later. We're also co-hosted with the real Tars, and he gets over 200 million views a month, making animal content to teach people,

to show people why they should love their animals, nurture animals, donate to animal charities, et cetera. So please give a one-rounder applause to season Milan, the dog whisperer. Woohoo! The crowd goes wild. That's right. All right, Cesar, the way this works

is we do it for exactly 40 minutes because the average workout is 40 minutes. The average commute is 40 minutes. So we do a 40-minute podcast. That's nice and easy. So we talk about three main topics. How to make money, how to invest money, how to give it away to charity.

However, we're going to do a little bit of a twist today. It doesn't have to be all about money. It can be about investing to yourself, investing to your mind, investing to your animals. And those are the type of things we're going to talk about today. So without further ado, give us a two or three minute bio about Caesar Milan, then we're going to dive right into the money. Tell us everything. Yeah, tell us.

Cesar Milan, well, Cesar Milan is from Mexico. Yeah. Cesar Milan was born and raised in Culeacan, Cinaloa. I grew up in in a very harsh environment. I like to talk about this because I'm a father too. Cesar Milan is a father is a son, is a brother. And I like to make sure that my kids always know that you can come from the bottom. And even if you break the rules sometimes

by jumping the water, if it's a big dream, and then eventually you can definitely contribute to America with access. So these are also an immigrant. and eventually you can definitely contribute to America with access. So, these are also an immigrant, and I believe that I have definitely made America better when it came to connection communication relationship with dogs.

These are also an entrepreneur, right? Because the door we have a rotation world did not exist into a bright, two existence. And so it became a new profession for a lot of kids, a new profession for a lot of people. You know? What is a, Cesar is a great human being, a great spirit, great instincts, great heart,

great mind, mind to create, great instincts, great heart, great mind, mind to create, to make things better. What else? A good friend, I'm a good friend, I'm good to be around the pack, because you're going to get my honest integrity loyalty and that's has so much value. So that's my little intro. So Caesar.

Yes. I mean, I have some questions. Yes. I mean, I have so many questions. Okay. When people are first deciding about either adopting a dog or buying a dog, what are some things that they should be should be considering when they're choosing the animal they're going to bring into their household and for that's a long commitment for five years, 10 years, hopefully 15 or 20 years depending on type of dog breed, what type of decisions people be considering when they're choosing their dog? Well, it's very easier because there's some people that are by themselves and those people are different

than people that are with the family. Because in the family, you need an agreement of the whole family before you even think about compatibility. So when it's just the human and once a dog in this, that human is understand, is that dog compatible to me? Energetically speaking, everybody looks for the breed of a dog or some people like to rescue dogs, they have a really bad pass.

So it becomes a very emotional adoption or purchase or it becomes a very intellectual like what breed is the best. He says so when you come from the heart and the mind, my suggestion is you're going to end up calling me. So the key is that you learn about assessment and evaluation. That way the dog has the right energy for you. Never get a dog that is high energy then you because it will take over in a second. That's why a cat can control a dog. You know, so you've seen, you know,

when a cat can control a rodwiler, how is this possible? You know, rodwiler, big, powerful breed. But if the cat has more energy than the dog, the cat would immediately establish leadership. So when a dog knows that your energy is lower, the dog would immediately establish leadership. You see, it's a, when it's a family situation situation and then the whole family has to be in agreement right because the dog will see that the

family pack is not it's not a unity so a lot of times the parents will get a dog for the kids right but then one of the parents will know that the kids are not responsible and then most of the time is the mom and the dad is the one to get the dog because the dad is not there. You know what I mean? And so this is my experience that I have seen, you know, living in America for 32 years. The dad gets the dog, but the mom says no, but the mom end up with the responsibility and the kids that just love the dog for two weeks and then it was an emotional thing.

It was not in agreement where everybody And understand listen listen this dog is gonna live with us for 15 years 20 years So it's you know, I mean it's like what is the the logistics behind not just what you hard is saying or what you might Is imagining you know and so it has to do with agreement if it's a family and it has to do with a And so it has to do with agreement if it's a family and it has to do with assessment and evaluation, you know, when you're a single person and the dog has to be compatible to your energy. So that will be like the beginning. You know, if you begin wrong that way, that you're done.

You're done. You will have a dog that will develop fight, flight avoidance, aggression, fear or the dog just doesn't listen to you. What would you say is the one thing that people do wrong mostly? What's like the one thing that you see like recurring thing that people are doing wrong inside their household with their pets? Wrong energy, wrong philosophy, and wrong actions.

So wrong energy is people do not welcome the dog with confidence or silence. Philosophy, they humanize a dog, and actions is affection, affection, affection, instead of exercises of manufacture. You say the right energy is calm, comfortable, and joy. Philosophy is, at no size years, the dog is no size years, right? And you said rule by limitations right away. Even if it's a puppy, he needs to have rule by limitations. And then the activity says exercise discipline

affection because they need to follow play explore. So when you were a kid, you you follow play explore. That's how you learn. You see, but those are the things that have to be done outside the house. So before you went outside the house, you parents have to have the right energy with the right philosophy. So then so once you go do whatever you do an outside you already have the right the right energy with the right philosophy You see it and that's what everybody does room. That's why I have a show That's why I have a show. That's it. Now America loves dogs, but they use the wrong energy the wrong philosophy and the wrong activities So you came here with nothing. Yeah, like literally nothing. And then you became one of the most famous people ever.

And in our hearts, not just like, you know, there's lots of shows. There's thousands and thousands and thousands and thousands of TV shows. But if I say, Caesar Milan, the dog whisperer, it doesn't matter what city I'm in, people like having emotional reactions. Yeah, I'm just an interaction, emotional reaction. How? Like how did you build that from nothing? Like walk us through that journey of like, I came here with nothing. Now I'm going to get myself on television.

I've got dozens of dogs, or I think you said 65 dogs. Like walk us through that process. So I'm going to rewind a little bit because it comes all the way from when I was 13. I grew up watching last year in Rindinteen. Of 13. I grew up watching last year in LinkedIn team. Of course. Literally, I grew up watching those guys. And then when I was 13, I told my mom, you think it could be the best of training the world,

and my mom would turn around. You can be whatever you want. So that nurture, that desire. By the time I was 21, I've always come in and says, you have to leave to America, you have to go. And that's when I, you know, it was December 23rd. And I just left to the border of Diijuana. My dad gave me $100 and I was just life savings.

You know, I saved some money. And then I waited two weeks at the border, because it took me two weeks to jump the border. So during that time, you can die because the cartels can come, grab you and recruit you or grab you and sell you for parts. And just people at the border are not the kindest people. It's not as rough, but that's when you really rely on your faith and you really rely on your instincts and your street smart. So if I survive in a low and I survive the border, that's credit. And so then I jumped the border.

I was homeless for two months, but I learned, one sentence is, do you have application for work? That's what I learned. I just wanted to sound proper, you know, when I asked for a job. And so my first big job, it was working with this two white ladies, Caucasian ladies, they gave me a job, grooming a dog, you know, a cocker span, you know.

That day, I went from making $ dollars a day or a dollar a day to $60 in one day. Oh my gosh. Yeah, I never seen so much money my life honestly My dad would have taken a month to make that much money, right? And so for me It was it was mind blowing to have sick because they're in grooming they pay you 50% of profit Right, so I wasn't going for like $60, I was going for $5. You know what I mean?

Because at that time, hot dogs and AMPM or 711 was 99 cents for two hot dogs. So literally, you have to make $1 a day to eat in America. And then at that time, the big goal was like a dollar and something, right? So you invest on this big cup and you refill. So you don't have to,

you know, I was just free for water, you know. And so I stay there for a little while, and then eventually you have to cross another border and San Clemente. And so when in the streets, they tell you when they're not checking, then I move, move to a lay, arrive in Skid Row I moved to LA, I arrived in Skid Row at that time in LA and I just see for the first time this people in the streets, you know, doing drugs. I come from a drug capital of the world, but nobody's doing drugs. They're selling it. Don't get high on spot. They're selling it.

You know, they have big drugs and like like cats and the whole thing. And so then I, I, I, I, back then the yellow pages existed. So I went to a yellow pages and I looked for a job and a, and a dog tree and a dog kennel. So I became a, the kennel boy. So I was cleaning poop and the whole thing. And at the end of the day, I will let the dogs out. Because they were just spending so much time in the kennels. And so I became very good friends of all the dogs. And the owners will come.

And they see that the dogs will listen to me more than the trainers. All because what church, what we did, we would just get them out and natural simple profound. I was at that time, I wasn't calling out, I didn't speak English at that time. But people start seeing this kid, I was 21, had something.

I don't know, I just, honestly, I came to America to learn from Americans. And when I say Americans, I thought I was gonna learn from Caucasians. Like, as everybody in the movies was white at that time, I thought I was going to learn from Caucasians. Like as everybody in the movies was white at that time. I was no African American, there was no brown people. There was just white.

Right? So I had to go look for lasso in Dintin, there in Hollywood, Disneyland, and whoever owns them is white. Right? So this is the perception that you have. Right? So it's just a lot of ignorance. But it was a bless.

It was a bless because I'm in no harm. And I just wanted to be a student. And and so gaining that reputation without even knowing that I was gaining a reputation, I start walking dogs, right? I start walking dogs. And that's when people start calling me the Mexican guy who walks a pack of dogs. He's an English word to South Central because after that I landed in an English word and then I start walking dogs from English to South Central. And so the gangs didn't say nothing to me, the police didn't say nothing to me, they just let me be. And I was walking 40 dogs of leash. Really?

Yes. So I didn't know I was illegal. No, I didn't know I was illegal. When you post those pictures, man, I'm just like, what? What is going on? Yes. I was in England yesterday. I went and walked 40 dogs like that. Yeah.

But I did. You know what I mean? Like, did. I did. I didn't know I was illegal to walk dogs of leash. You know, in the land of the free. I know I was illegal because I was illegal. Right. But I didn't know I was illegal to walk dogs of leash, you know, in the land of the free. I know I was illegal because I was illegal, right? But I didn't know I was illegal to walk dogs of leash. But that actually was the platform, because the American ever seen, it makes a guy walk

40 dogs less of leash, you know. And so that really how how everything started. I was a dog walker and so because I didn't know the value that I that I brought in you know into society I used to charge ten dollars per dog so I will make my money and volume That's why I walk 40 dogs. It's huge. Yeah, now I can check for one dog But at that time I wanted to make sure that I will give you more, because I come from the mentality, that you go by something and you always offer something and we call it pilon and Mexico.

So you always give them a little bit more. So if you buy 10 oranges for you, I will give you two. So I knew that if I give you more than anybody else. I always come back to you. That's right. For sure. And what do you consider going anywhere else? That's it. This guy takes the dog for 10, oh, the eight hours. I would take the dogs for eight hours. Okay. And I just walked the

shit out of the dog like all day. Yes, walk, walk, walk, walk, because I knew instinctually that that's what they needed. Right. So they need to migrate. And migration is not 15 minutes one hour. It's hours, right? But thanks to that, the LA Times, Unibisio, they were looking for to do pieces. And that's when LA Times came to me and followed me for three days. At the end, the LA Times lady said, so a lot of people are coming to you

and what would you like to do next? And with other hesitations, I would like to have my own radio show or my own TV show. So she wrote it down and the newspaper came on a Sunday and Monday was a line of producers outside, waiting to know what was this show about. But I didn't even know what the hell I was gonna do honestly That's all it is Like when I say mom, do you think I could be the best doctor in the world?

She just don't want to be a drugartelle, right? You know cuz I'm from this when I was 10 I told her I you know because that's all I saw. So if you watch Narcos 3, I grew up in the federation. So all those big guys, I grew up with their kids, right? So then you see those people and that's what we have. We don't have like, well, we don't have movie stars. Yeah, there was no LeBron James. You're a little problem, problem, problem. Yeah, a little bit. Yeah, a little problem, problem, problem. It's terrible. Yeah, terrible.

Medellin have one. We have 10. Yeah. Yeah, that's over the place. Oh, lower the place. So that's pretty much how simple. That's the simple, sincere way to tell you this is happening. That's one, for me, to encourage people to do whatever

they dream about and whatever the vision is, it's absolutely possible. Because I come from not even from the border here, I come from beyond the border, you know, from a place where cartels rule, you know, and if I can go through that and then jump the border and now I died and it'll be homeless and get addicted to nothing and stay focused and the big picture. Anybody can do it. Anybody can do it. I have many, many obstacles. Of course.

So I should have failed. Yeah. Right. But when your fate is high, when you integrity is high, when you're passionate as high, your creativity is high, you can only succeed. You can only succeed. Just ever quit. That's it.

Fail if you never quit, right? Mm-hmm. That's it, man. That's it. Fail if you never quit, right? Mm-hmm. That's it, man. That's it. Like, put that passion into dying for you, for your cause. But without going crazy. And I did, at one point, I went in a little crazy.

I couldn't resist the pressure of America. So Tarzan, how did you get started? Like, where did this all come from for you? I've grown up with animals, man. I thought it was a norm, just being around dogs and cats and birds and crickets. And I'm only used to breed crickets and rats to sell to the pet store.

My grandma had a picket knees and a pit bull. I had a wolf down the street and two rot wiles. So yeah, it's Native American people out in the end. So they're just part of their heritage. You know, my uncle would come to our cookouts for family reunions and he'd have like a fox tail and turtle shells on his shoulders and, you know, beetles on beads, you know, it was just,

I thought it was a complete norm. So, you know, me being a kid and being outside back in the 90s, you know, catching earthworms and garth snakes and going official with my uncles and, you know, me being a kid and being outside back in the 90s, you know, I'm catching earthworms and garth snakes and going fishing with my uncles and, you know, watching TV and my, my great grandma's, I was born in 1932. She was sitting on a couch all day, she's a heavy-set lady. She watched these old reruns of the original Tarzan movies, you know, and how she'd make us watch when we never went to watch them. But when I saw the animals, I'm like, oh, that's cool. You know, what I knew was fake, it was just a movie, you know, and she'd make us watch. We never wanted to watch it, but when I saw the animals, I'm like, oh, that's cool. You know, what I knew was fake. It was just a movie, you know, and I always just, you know, fast forward. I got my first snake. I've four, you know,

I got a bow constrictor. My first thing, yeah, I begged for it though. I begged every day. I went to the zoo and the pet store and I was like, I want my, I want a snake. I want a snake. you know, I want a sky, I want a snake, you know, and I would beg every single day. Right past the pet store, coming going there, coming going to the zoo today, coming going on top and see her wolf, coming going over there and see that turtle,

I'm just, I wouldn't stop, you know, and they got me that snake and it bit me, it's first day. I don't want it, like, oh no, you're gonna keep it. I'm gonna keep that snake. You know, now you want it, you beg it, you're going to keep it. You're going to keep it. You want it. You beg that you can't keep it till for all time. Yeah. Yeah. Got bit by that snake. Yeah. And then I got me one of like six months later. And then I had hamsters and cockatiels. You know, my grandma had a golf and cockatoo. And I again, I just thought I was just a norm, you know, and fast forward in the going school

and kids are playing sports and, you know, playing basketball and football or we're doing orchestra. I'm like, do where's the zoo club at? You know, where's the biology class? Oceanography class. Yeah, yeah, yeah. So I started really just getting and golfing that and just snowballed.

And I found myself getting high school after like seven eighth grade I'm like I don't want to learn language arts I don't want to learn history I don't want to learn math I want to learn science you know I want to learn birds and you know just you know DNA and genes and cells and telecovery and how peas reproduce you know and stuff like that so A lot of my teachers I remember one, all my teachers called up to, hey, your son's not doing good in class. You know, he's like, he's not productive, he's not doing this thing,

he's not participating in the turn to Simon's in, and we all sat at a round table like this, but just a couple more teachers. This has been principal, my football coaches, and everybody was just telling them how I just wasn't, I wasn't mentally there in school. And then my, as a whole, all the teachers, like, this is crazy. Because this guy is the number one question asker in my class. He's sitting up front. He's asking, he's helping kids. I've even seen kids cheating off his homework and cheating off his tests. Like, this guy's has the highest grade in my class, you know,

outside of another person I was in there. It's like, I just don't, I don't understand what he's saying. And then next year I had oceanography class, symbology class, and they gave me that encouragement. You know, you can be, you can be a wildest of a biologist. You don't have to play basketball. You don't got to, you know, be a football player, you know, and that really gave me a lot of motivation, even though I still played the sports. And, man And I mean, I mean, I'm being in high school, figuring out what Craig's list is, and I'm going on and taking my iPod and telling my iPod for two-blog instructors, you know, or, you know, getting some kinksnakes or getting a couple of hamsters and breeding

rats in my room, or picking up water monitors and iguanas. It's just snowball effects, you know. And as became effects, you know? And as became a young man, just working in do's or volunteering places or I never worked the job outside of animals besides the trampoline park for like six months, you know, when I got five different jump on trampolines. So just straight animals.

And I just, man, watching seas are growing up, you know, it's one thing to watch a Tarzan and hang out with Apes orrim with the crocodiles but I've literally been watching this man still 7-10 years old you know on TV and you know the dog whisperer you know we're bigging the dogs in our family so my grandma is gonna call her our FaceTime as she sees her years ago even today she's crying on the phone and I want to give you art I I love you. I can make it in my classes. Oh, man, just see this guy is a icon, especially in our community, you know, not just a dog community, animal community as a whole, you know, so it's, uh, my sense, hey, you know,

I tell him all the time, I love this guy, man. Thank you. It's a great teacher, man, who I'm one of his students and many many many others out there Learning about dogs psychology and calm confidence You know, I love it man. I just love it Yeah, thank you. All right, so this question for both of you So someone has decided to get a dog a cat a dancing parrot whatever the animal is Yeah, what are some basic ways that they can do research about what to feed that animal

Where would you say where where can they go to learn about feeding animals? But does that person had an animal before today one? They just got their first bird dog cat. Whatever the animal is What would you say is time for them to be able to go research actually before research is is Foster right because you don't know if you're a committed person or not Because I want to make sure that you come from spirit instincts, not emotions, mind. Right, because a lot of times the hearts, I want to burn, the minds, I want to burn. But this life is like a hundred years.

So the research about that is later. First, first just go faster, someone, help by faster. You can always fast, you don't have to adapt. You can just say, I wanna commit for two weeks and that dog will do a lot better being in your house than being in the kennel. And then you get to know yourself a little bit better. You know what I mean?

Because relationship with an animal is a commitment for a lifetime. How old does this stop? A parent. Just 40 years old. 40 years old. Yeah. Just dancing around. And then I have a tour of this years old. 40 years old. Yeah. Just dance it down.

And then I have a tour of this, there's 75 years old. Wow. Yes, right? It's like, and I rescue them that way, right? I rescue them that already. All, but I think it's very important that a human don't act from emotions or from a fantasy.

I think, you know, they deserve a lot more honor. They deserve a lot more honor, they deserve a lot more respect because they have their own lifestyle to follow. They have their own psychology, how do they connect? A bird is eyes, ears knows, and a dog is nose eyes ears. So you have to know that. In order for you to say, okay, I want a cat, I want a dog, I want a bird, or whatever. That's not a problem. The problem is, are you ready? You know, and a lot of people get married all the time, but then they're not compatible. They were not

ready. They didn't do the right research, you know, they didn't work on themselves. So you have to learn, because the animal is going to pick up right away your energy, if your philosophy is right, and your actions are right, right away. the animal is going to pick up right away your energy if your philosophy is right and your actions are right right away And he's going to tell you right away But if you don't know how to listen, it's not their fault You know so that for me would be the first because I work with training humans rehabilitating dogs, right? So why the human ways for intervention why the human is not acting in prevention? You know, so for me is always about educating the human and making sure look before you even get a dog

Don't worry about it. Just foster one Which is you know just go and ask somebody this your friend won't walk the dog and see how you feel You know when you pass by another dog and or a cat or squirrel and a dog that's something how do you feel? Because it's gonna be ups and downs. How do you react to the downs? Everybody knows how to do the ups. There's the downs, you know? Do you have what it takes to test it up and do it again? This guy gets bit by a freaking snake

and he just goes and do it again. See that's it, exactly. I get bit by a dog, push my hand and say to the dog releases. That's right, I got to surprise. That's right. So like, I might, these are my tattoos. I to the dog release it. I got to surprise. That's right. These are my tattoos. I put the two.

My subscribers are from the era. Next time I put the two. But that's it. I'm committed to make sure that animal lives his best life. Happy life, healthy life, big heart, lot of hope. So the money Monday's we do this this inside of an RV motor home. That's what we're doing the podcast now for those of you that are not on YouTube. We drive around the RV motor home because it makes it easier for celebrities, athletes,

entrepreneurs, et cetera, for us to just show up in their parking lot, their house, their office, et cetera. That's a good idea. We happen to be here at the ranch at the wild jungle. That's what we're here now. That's why I get to give you a tour and get to check it out. But you built over 40 acres yourself. Can you walk us through the decision to go by over 40 acres in Los Angeles? Like, walk us through the process. How long you've been

there? What's it for? Can people come visit? Like, tell us about that. 43 acres. 43 acres. Yes. So, uh, two things, right? So one, I was getting tickets and and running canian because I was walking You know dogs of leash and it's just a beautiful place, you know, and And I will get a lot of clients there too. We'll get more upper because you know in England Would you get that income and then and running canian you will get the middle in the rich and so by just me walking I was just advertising right, But then I started getting tickets. I started getting tickets. And then once I got the show, I understood the concept

of taxes growing up with my dad. We never made a lot of money. So I never knew how to invest the money or the taxes, high works, and things like that. So I made big money. And then he said, well, if stuff like that. So I made big money and then it's like, well, if you don't wanna put all that money into taxes or whatever,

nothing wrong giving the money to the government, but if you can just be smart about it. And so they say, if you buy land or houses, that was a good investment. And I said, I would love to buy a mountain then. Yeah. Everybody wants to buy a little kennel. I said, no would love to buy a mountain then. Yeah. Everybody wants to buy a little kennel. I said, no, I want a mountain because I want people to come and walk with their dogs off leash.

That's the reason why I'm leaving. Right? So there was no other place in LA or America where you can actually come and learn connection communication relationship, you know, stretch, walk, run, rest, sleep, all the things that I talk about, there was none, right? It was, I made the first docs at College Center in South Central for rehab, and this one's for training humans, and rehabilitated dogs.

So I wanted to, pretty much what you guys have going on here, you know, with, with, with your setup, it's pretty awesome. I just add animals into it, right? So the humans walk with the pack of not just dogs. I have different species. And can people come over? Yes, my two kids now I told them, listen, guys, come on, you got to maintain it. I'll grow it. So make sure you do pack walks. So my kids are doing pack walks. I'm shooting the show about to start shooting. Yes. Yeah, they're Mexican. They got to do it. I got no fucking choice.

Sometimes I give no choice. Sometimes having too many choices is bad. Yeah, so they're making their money. And they're bringing money into the range. They have to pay a percentage to the range. But that also allows me to supervise the boys. And they can work together. How did people sign up for that? How did people go? also allows me to supervise the boys, you know, they can work together, you know, and

a lot of people start up for that, a lot of people go. But they go into their Instagram, you know, when I do mine, I do TCW, so those are like twice a year and you know, it's the occupancy, it's 50, that's it, and people from all over the world come, it's a four day, two weeks, from Thursday to Sunday, that's TCW1, TCW2. And we haven't done TCW3. That's for day training. That's for day training. I do the whole class, the boot camp. You have to come to one of those. You'll love it. Your wife can come also. She loves dogs. We have to come on. I have created such a great community and the philosophy and the community. I have created such a great Community and the philosophy and the energy so you get to see like us

How a city will walk if we all in agreement? Because the biggest the most important word on this earth is agreement once we agree we can commit and follow through You see what I mean? So I want to show people the blueprint of how I see the world You know especially the dog world, you know, like Rod Wiley's people, Jim, and it's irrelevant. It's for us, it's an animal dog, you know, and then we, I teach people how to say, evaluate what energy that dog has, not what breed it is. And then based on that, that's how you react, you know, so it's really good. So, and then we shoot the show, you know, and it's also my home. So, this is for both you guys. You have a lot of options. I'm sure most every animal related company has come to you.

Hey, be the brand ambassador for my product or take equity my product or take cash to post my product. Like, you have so many options. How do you decide which brands products and services that you would put your face or name behind. Honestly, I think I think I've now have learned a lot. I have gone through a lot of dishonest partnerships. And that's because I have led members of my pack, my business part, make the deals. So it's like they make deals with it as sold. You know, and then so for me it's like, why would we do that? But because they're looking at the money, right? And I'm not from the intellectual world, I'm from the spiritual world. And say, if that doesn't work first, I don't want to do it. You see what I mean? It's not a

lot of people like that because everybody's about the money, nothing wrong with that. But I'm not part of the pack. You know, so once we once we solidify to a good partnership, which I have, like, through three really good businesses, I'm good with that, you know? So it's, I'm just right now waiting for the people like me, but I have three already. They're at my business partner with a TV show,

better human, better dog, 50-50, really good. Halo color, I invented a color that is, it does rules by limitations, follow-play, explore all of the in the color. Invisible fans, you know? But also when you go for a walk, if you can close your eyes and the color will do everything. You know what I mean?

So the first IG or NANO, the first technology I saw was in the Jetsons with the dog name. What's his name? Jetta, what's his name? Astro. Astro, that was an adrenaline meal. So the first adrenaline meal, I was a kid. I was a kid. I was a kid. But now I created the color for Astro, you know, in a way, you're right

So that that to me is really good, you know, you know now that is coming doing really well I heard that coming thing really. Oh my god. Yeah, we're doing great. We're doing great And then Westbrook, you know, Jaden will partners not partners, but I'm part of their Their their world, which Jaden I we've been friends for 30 years. So finally, I went under their umbrella. And honestly, Jayden is just honest in 30 light the other way. So those are three good places. Yeah, that's really good. Sometimes it's all you need. You know, to me, yeah, we're waiting for the dog food

company that it has done. Everybody was the money. But the product is not good, you know? But the food, I mean, you're about to give them food, and people trust me and respect me and love me. Right? And we're about to put that inside your dog's stomach. It has to be the best.

For sure. Yeah. For sure. The best of all time. That's right. Yes. Especially with best for sure. Yeah, for sure the best of all time. That's all time. That's right Especially with you behind it. Yeah, so Tarzan How do you decide you get so many different options of what you're gonna post about talk about put your name on like How do you decide what brands you can evolve with it's got to be congruent?

What's going on? You know nothing from the past so the night even the presence got to be what's better was best for the future You know, so I get lots of brands and all for me Gigs and deals every day, you know unless I desperately I'm dying to need it and it's got to be what's better, what's best for the future. So I get lots of brands that offer me gigs and deals every day, unless I desperately die and to need it. I don't really, I mostly don't do about 90% of the deals because sometimes it's just not anything to do with animals and nature.

And when I do find that 10% of brands I can work with, it may be once, twice, three times a year that I find those big, huge, staple, you know, things that carry me three or four months, you know, I'll wait it out until I find that next one, that next one, you know. But if I take daily deals, weekly deals, monthly deals, you're going to, you're going to ruin reputation, you're going to ruin your audience and your authenticity. You're going to feel come off salesy, you know, so I'm real picky when it comes to, you know,

who I wanna stand behind and put my face on, you know. There's one off you can do to make, just great money, it's gonna be the 24 hours, people's tension spends ain't gonna be there in 24 hours, they're gonna forget about it in two and three days, you know, those are fine. But something you wanna keep promoting, pushing for a long time, you gotta make sure it's congruent with your message, you know, those are fine. But something you want to keep promoting, pushing for a long time, you got to make sure it's congruent

with your message, you know, and what you're doing for the future. Yeah, I agree. I appreciate it. So you have a lot of great, like three word analogies and concepts, which I like a lot. That's a very good thing. Earlier you said that you're like, this ranch must be built

by a burg on like, I was born September 1st, that's right. I asked my wife, I said, how did you guess that you're like this ranch must be built by a burglar like I was born September first. That's right. I asked my wife I said how did he guess that? Anyways, so your mind seems to be the thing that you keep mentioning when someone needs to control their dogs or their household or animals, you're talking about being calm and confident. Yeah. Walk us through the mindset of what does that even mean? Because most people think they just say sit, stay and they just they yell at their dog, and that's what can work. And that's what we've heard.

Sit, stay, that's all we really know. Right? Walk us through what the concept of common confidence means. Well, the common is, is really how an animal regardless of species will trust you. Right? Because if you're not a comfort and is really hard to become curious about you, you know, and the confidence is is you just have the knowledge have to be around,

even the waiting, or if you offer food, or if you move certain things, they pay attention to everything, but you have to be very precise when you're movements. And so the confidence comes for knowledge. That's what you need to understand, how things function. That's what you need to understand how things function. That's what people go to school. And then they do the hands-on. But one thing that the school doesn't teach you is how important its common is.

Because you can be tense, confident, angry, confident. But in the animal world, if you're not confident, they're not going to see you as a source of leadership or guidance Right, so they're they're just not gonna buy it. You can you can have all the money in the world They can get less about it. So you have to come from a place of Even the way you breathe you have to be you have to be aware that you're not thinking anything at that time and that you You can actually feel your body. And really, it's that simple, it's just that simple.

You can close your eyes and say, how do I feel? And then you close your eyes and you know, shit, I'm anxious. So if you don't know that you are the anxious, and there will no. Right? So it's a, so calmness, you can just switch it just by learning how to breathe properly. That's it in the calm. And the confidence is just you understand how they function and what you got to do. And that's all it is. It's not magic.

It's nothing more than that. And you have to be that way because in order for you to be seen as the pack leader, you have to provide calm confidence. Right. You celebrate with love joy. That's what you're not supposed to give love joy. First house that look like, oh my God, I love dog. That was love joy.

And that's how my clients go. And then they hire me because they don't have the calm confidence. But by the time a dog bites, then it's really hard for them to get to the calm confidence, because they're afraid, because now there's a liability in between. You see what I mean? Now people say, well, you have to isolate the dog, you have to utilize the dog or you have to medicate the dog. And then the person is heartbroken. So once you are in that state, it's very hard to recover you, calm comfort. That's why I'm saying. Learn calm confidence before you do anything with a dog.

Why would you say that most dogs make a decision to bite? Why do they bite? Well, it's just two things. I mean, it's very simple. Five flight, right? So it's, so the dog is afraid, which is also the one to bite the most. Actually, a back of the pack dog will bite more off in Americans than a front of the pack dog. A front of the pack dog will give you so many different warnings. It's so many words. It's so many different warnings. So many different things that would look at you. There's so many, they give you warnings because they don't want to find the right. They don't bite you just back up. The back of the pack, they give you very little warnings. And because they look shy, they look shy and those are the ones that fly to fight.

You see what I mean? So the point is, there is no knowledge by hiding instincts as a reaction. Your job is to know what reaction you want. So the reactions you want is comes to render or happy, go lucky. But you're not trained to think that way. You say you're you're trained to to be a dog lover, knowledge before love. You see, knowledge before love. You can love money, but if you don't have the knowledge, you're going to lose it. Yes. You see it as a whole point of show. You see it as a whole point of show.

A little bit more of the show. People are very clear with money. But why they're not saying clear with animals. Why they think that an animal wants you love joy without knowing you? Without you earning the respect, without trust respect, don't give love. Period. That's why I tell my kids have two boys. Guys, trust respect, then love. No, you value, no sub love. So, Tarzan, in that moment, when the snake bites you, and it might bite you again, how do you stay calm and confident? You have to expect the bite before it happens. You have to be one with the bite. You have to understand why it's biting and to understand it's not the snake's fault, it's your fault.

You know, I showed you earlier the snake wants to bite the class. I took him out and he's crawling next to my face and my arm. It's just the knowledge and understanding. I understand snakes bite out of defense, out of being scared. So when they bite me once or twice or three times, there's no reaction for it, unless it bites my eyeballs or my other balls,

otherwise, don't even feel it. I don't mentally feel it because I'm already expecting it to happen. And after, again, you repeat so many times of getting bit, you figure out how to not get bit. When I was, I think in my, from like 14 all the way to like, like 23, I'm getting bit all the time. And I went on a three year hiatus of not getting bit at all. And I say, you know what, I like not getting bit more than I like getting bit. So I always try to avoid it. I don't cost, I don't flinch, I don't shake away.

You have to accept the bite coming. And snake bites aren't really that bad. It's more psychological than anything. It happens so fast. They're done before you even know it. There's two types of snake bites. You have your defensive bite, and you have your food bite, and then they wrap you up.

I barely had maybe less than five wrapped up food responsive bites, you know, because I'm always put myself in a situation and let it animal know, I'm not feeding you, you know, and once you get one or two really bad food bites, you never want to repeat that again, you know, so you've waited at all costs. I don't care about defensive bites, it's just part of the game, you know, it's like jam your thumb or twist in your ankle and basketball or it's like a box you're getting punched and after a while they just don't blink when they get punched.

It's normal. You know you're getting punched. Yeah. All right. So the thing is, like you want to be confident, fearless and then you develop this physical ability to not feel pain, like Navy Seal. Like a

masochist. Yeah, enjoy it, you know, weird. Yeah, because you're fearless and literally you don't feel the pain. I don't feel the pain. Many dogs a bit, many other people actually push my hand into it. Because they can't, but today you didn't even know we had to tell you the guy. That's right. You see, the means and that gives you that makes you walk as you own your space. Sorry about that. That makes you walk as you own the space, you know what I mean?

And that's very soothing to an animal, because you mean no harm. I'm not afraid of you. If you touch me, that's mean I'm going to do anything about it. I rather take the physical contact from you. We see it as a physical contact. We don't see it as they want to hurt you. Even though in his case, he can be seen as food. In my case, I'm not seen as food. In my case, I've been seen as threatened. You know, that's it. You know, they just want, that's it. Get out of here. That's all

the dog wants if he's trying to buy you. It's just you broke the rules, boundaries, limitations of the land or the family. That's it. Yeah. Last question on the charity side. How do you decide which charity is to get involved with and why is it important for people that are listening out there to donate to charities of animals that are that they care about. Why is it important for them to support charities from the animals? I think this one makes your human pain forward is something that needs to be done more often. It's something that really feeds spirit, your contribution as a humanity, obviously makes you feel good. Once you choose the foundation of your choice.

And it's a smart move because you can also get tax deductions from it. So everybody wins. Everybody wins. Everybody wins. It's an spiritual act. It's an instinctual act because you have to be there for the back. It's really good for your heart. Somebody's going to be very happy due to your donation. Right, somebody is going to eat, somebody is going to drink water,

so it's going to have a shelter. Somebody is going to be able to go to the vet, you know, and then intellectually speaking, which only humans will think about that is, it starts to tax the docksion, so everybody wins. Ladies and gentlemen, you have been watching Caesar Malan, the dog whisperer on the money Mondays. This is what's really important for us. Every week we ask you guys to do one main thing. We want you to talk about money

because we all grew up thinking it's rude to talk about money. It's rude to not talk about it because we need to talk about salaries, rent, leases, loans, payroll, taxes. He didn't know what about tax money we got here because nobody talked about it And it was rude to talk about it. We need you guys to have these discussions about money We need you to have to talk about your your family your friends your followers have these open discussions though

We can make our society better and more financially literate So go to the money Mondays calm We have a weekly zoom call you can go there and do Q&A with us live every Monday at four o'clock on the money Mondays calm The podcast comes out at 8 a.m. every single Monday. We are number one in the world for two. One eight days in a row. Thanks to you guys. So keep sharing it. Keep commenting. Keep subscribing. Get your friends to share it. Like it. Comment. Subscribe. We'll see you guys next Monday. I have one of my favorite humans on the planet here. She's the one to help make me famous her last couple years. And then she sold her PR company.

She's too cool for me now. She got over 200 members of her own mastermind. She's speaking in events all over the planet. Big, huge stages. She throws her own conferences. She throws her own live events. She throws, I can't just go on and on and on and on and on. The way that she built up her personal brand

and what she's doing for people and teaching them, how to be seen is fascinating. Please give it one round of applause. It's Mr. Jen Gotti. Woo. Thanks for having me, Dan. Wow. We are always co-hosted with the real Tarzan.

The Tarzan has been seen by over 200 million people per month. Wow. Not total. Per month. Focusing on animal content. Everything from Anaconda's, Tiger's Bear, Snakes, tiny little lizards, everything between. He cares about the animals so much. He's helping teach people how they can enjoy animals, take care of them, donate to them, etc. Please give 100 plus to Mr. Tarzan. Woo! right, guys, so we're gonna dive right into it. The way it works here is we keep these episodes to 40 minutes. That way, you guys can listen to everything,

while you're working out, driving to work, et cetera. But we're gonna get a quick two minute bio from Jen and we can get straight to the money. Let's do it. Hi, I'm Jen Gottlieb, the co-founder of Super Connector Media and I'm the author of the upcoming book, Be Scene. And I help entrepreneurs and business owners, thought leaders, anyone with a service, story or product be seen so they can help more people make more money

and do great things and that's what I do. I'm an international keynote speaker too. Want to be going to be one of the best motivational speakers in the world in the world in my world, my world, my world, and I know you're watching and yeah that's my mission to help people be seen. Why is it important for people to be seen? Well, we're talking about money here. So let's talk about building a brand, the importance of having a personal brand when you want to make money. I've seen so many people invest in their personal brand and then it, it, it be the best investment that they've ever made when it comes to selling their company and then having that brand that you can actually use to be able to build another company after that.

A lot of problems that entrepreneurs face is that they build this company normally knows who they are. They become successful, they exit that company, yes, amazing, but then they're like, wait, I want to do something else. And then they don't have the audience and they don't have all that street cred. But I've seen entrepreneurs that have invested themselves, build their brand, build their audience, like I've seen entrepreneurs that have invested themselves, build their brand, build their audience, like you've spent so much time building your audience.

And now anything that you wanna create, you have all that credibility, you have all that influence, you've got all of that audience, people are gonna be like, yes, I wanna invest in him, I know me, it has the built-in audience, the built-in brand. So once you have a brand, you can go do whatever you wanna do, and you can make an even bigger impact.

So investing in your brand is probably the best financial investment that you can make. For sure. So when someone starts to get a little bit of notoriety and they could speak on stages, make a book, let's talk about how people can make money. How can you make money by having a personal brand? Well, there's a lot of ways you can make money having a personal brand. You know many of the ways. I mean, there's the traditional way of being an ambassador for, you know, once you have an audience,

there's ways of your indirect ROI, which is my favorite. So you wanna have a TV show, you wanna get a big major book deal. They're all, all of the networks, all the big publishers, they're looking at your audience. That's sure. Yeah, that's all they're looking at. So to be honest, like, yeah, I wrote a book

and I got a major, I got a multi-six figure book deal for my book. I would have never gotten that if I didn't have my brand in my audience. They said to me, they're like, yeah, I wrote a book and I got a major, I got a multi six figure book deal for my book. I would have never gotten that if I didn't have my brand in my audience. They said to me, they're like, listen, we actually chose you because you have a built-in audience. So the more people that you have following you, the more you're worth, essentially,

when it comes to all of this indirect ROI. But then, of course, there's going to be brands that want to have you know all about this. This is what you do at Elevator, right? And you're spending what, $60 million a year on influencers that are promoting other people's brands and other people's companies. It's definitely the way of the future.

And so I mean, you're sitting here and I think that I just heard how many eyeballs you have on you. Like, you, that is money in your pocket for all different things. I just, I look at it as opportunity. It gives you credibility, it gives you influence, and it gives you authority over your space so that when you're like one day, you know what, I want to create XYZ or I want investors for this company that I'm

building. Everyone's going to see holy crap, he's legit. He's done it, he's built an audience, people want him, people are following him, people are listening to him, I want to give him my money. So for those of you guys listening, influencers are not just 200 million views a month. That's very rare. There's very few humans in the world that can get the billions of views. There's micro-influencers. These are influencers with 5,000 to 50,000 followers. There's medium-sized influencers that's around 50,000 to 500,000 followers.

Then there's boom, the macro-influencers, the celebrities, the people that are moving the needle with a million, million ten million twenty million etc What's fascinating is I actually pay influencers with like ten thousand a hundred thousand followers that are in a niche More than I pay somebody with one to two million followers because let's say you have one hundred thousand followers and you teach about welding Okay, I'm much more equipment you're gonna sell and someone with a million followers that are sexy or cute or hot or buff, right? Yeah, they're not gonna sell as much equipment as the person that teaches welding because everyone that follows the welder cares about welding.

That's right. Same thing with a chef. You got a hundred thousand followers and you're a chef, you're gonna move way more serial or milk or supplements or whatever because people follow you for what you're cooking. Next to the person that's just hot or sexy or cool with a million followers that they don't follow you for cooking They follow you for your looks. Yep, so if you guys are listening out there Their riches are in the niches my thousand fifty thousand followers. Don't feel like you need millions of followers You just got to have a really good topic to teach people about your career passion or hobby. Okay

Why are people scared to be seen? That's the biggest reason why people aren't putting themselves out there. They're fear of being judged, fear of people seeing them fail, fear of what other people will think if they're not perfect. And I talk to people every single day about this, and there's people out there that are doing amazing work, helping people on a large scale in their own practice, or in their own services, what they're doing and like saving people's lives.

And they don't even post on Instagram or talk about what they do ever. I'm like, why? And they're like, well, I've been making video, but it's just not good enough. And when I'm ready, and honestly, if you're not being seen, you're actually being unbelievably selfish because every day that you're not making yourself visible to the people that you can help is another day those people are going to go buy from someone else who isn't as good as you and doesn't care as much as you simply because you're to wrapped up in your own stuff and insecure about the way you look or the way you sound to put yourself out

there. And it doesn't have to be perfect. You have an audience in your pocket. Everybody does. In fact, the content that I make that's less produced always does better. Sure. Always, I always. And people want to be able to connect and relate to the people that I make that's less produced, always does better. Always, I always. And people want to be able to connect and relate

to the people that they follow. And if everything's perfectly curated, it feels like there's a wall of it, there's a disconnect. And so I would actually say that better, done than perfect, just start. And the more that you do it, and the more that you realize that people aren't gonna judge you, they're actually going to connect with you.

And it's actually gonna work. The more you do it, the easier it'll get for more confidence it'll become. So let me go and be like, you guys, the exact, there we go. Yep. Here's the thing. When someone sees a highly produced video with fireworks and flames and unicorns and butterflies, people feel like it's commercial.

So if you see a Gary V video or a Tyler Pins video or even my videos, your videos, Tarzons videos, if there's like fireworks and flames and butterflies, and people are scrolling through, it looks like an ad. And what do we do when we see an ad? Right? Because we get bombarded by 3,500 logos per day. We are overwhelmed with logos. You didn't imagine how many logos are in this RV right this second.

Sony Panasonic Apple, the supreme sticker right there, line's not cheap. Like, there are logos everywhere. Right now, the second and we are bombarded by it. Now, same GaryVee, Tyler Pes, Jen, Tarzan, takes your phone out and just walks around. Those have 400 to 600% higher engagement rate. You're not talking about a tiny little percentage. Four to six times more engagement

because people feel comfortable, they're nothing's sold to. So for you guys, you do not need a fancy videographer, you don't need flames coming out and butterflies and stages and unicorns, your content that you make from your cell phone, which is really, really great camera from your iPhone Android, will be the best content you can make because people feel like it's real. Alright, every single week, 4 p.m. we have what's called the MoneyMundays.com, which is this is the MoneyMundays podcast, which is this is the money Mondays podcast Which is number one in the world for 26 days and no let's go then let's go by time this episode comes out

Hopefully we're still number one you know 30 40 days into it But right now it's been 26 days number one entrepreneur podcast number three business podcast top 50 of any podcast on the planet Which is crazy because we just started this a few months ago, but at 4 p.m PST every Monday we do what's called the money Mondays.com live Q&A, where me, Jen, Tarzan, different types of characters that come on there with me, and we live, answer questions that you hear from either here on the podcast, or just business questions you have

in general. Right now it's 3.50 a.m., so I'm gonna leave Tarzan and Jen to it. You guys are gonna get great advice from them. They're gonna talk about personal branding, how the heck he got hundreds of millions of views, how the heck she built herself into this huge, multi-international speaker.

I'm going to run, hopefully I'll see you guys on MondayMinders.com and I'll talk to you soon. Right in. Oh, right. I love that we're meeting for the first time in life in front of everybody. So I've been a student on this podcast for the last couple of months. And it's been awesome to see so many different guests, but we haven't had anybody specialize in PR.

So I have a lot of questions. I'm ready to answer that. And also ask me questions and then you have, you know, I'm happy to answer. We're gonna have fun. PR. Okay. It's all good press and bad press, good press.

Mm, it depends. No, I don't think all that's all the same. I don't. There is such thing as bad press, especially now. Like, there's definitely such things as bad press, especially now. There's definitely such things as bad press, and people are getting canceled left and right. We do have to be intentional about the things that we say

and the things that we put out there. It really all depends on what your goal is, right? If there's some people out there, and they're not very good people, and their goals are not the most integrity, and maybe them getting bad press about them, doing something crazy is good for them, but I think for people like you and I that want to create an impact, like a positive impact in the world, or we want to consistently be really thoughtful about what we're putting out there.

I like that. Yeah. I agree. Yeah. So as far as also investing, how important is it to invest in your personal brand, which are? I think investing in your personal brand is the best investment that you can make. Investing in yourself, I just run an article that Warren Buffett was talking about the best investment that he ever made out of all the investments he's made is the investment in becoming a good public speaker and being able to communicate with people and building up himself. Because at the end of the day, that's what you have. That's what you have.

Companies come, companies go, you build a company, you sell the company, it's all here and there, but then what do you have to offer at the end? Like how are you gonna remain a happy person, a content person because really like the way that we give back, you talk about giving back a lot on this podcast, and a big way I know that you give back is creating content.

It's creating content for people and having your brand. So in order to be able to do that and give back and create content, you gotta invest in your brand. You gotta invest in your PR. You gotta invest in your presence. You gotta invest in building your audience because the more that you do that, the more you can give back to the world with your gift.

Perfect. Perfect. You're perfect. I love you. So everyone knows this. We're just meeting for the first time. This is our first date and it's going really well so far. Love it.

So we also talked about Dan just recently too. He had mentioned about like the one on one like pulling your phone out not all the butterflies and fireworks you know. I feel with growing 200 million views of us sounds like a lot but have bigger better goals. You know there's people like the rock with 150 million followers, the Ronaldo and kind of like gender and so on and so forth. So to me it's like it's cool, it's like you know most people like have a couple thousand followers, a couple million followers but I want to really reach the world, it's 8 billion people, 200 million views, $20 million, $8 billion, you know, I want more and being on this podcast I get to learn so many things from so many different people so I want to pick your brain some more on like public speaking.

It was really nervous about public speaking or even talking on my phone on selfie mode. How about animals or cultures or talking different people? Don't speak the same language, you know. So give me some tips on how to have better personal engagement or better public speaking. Yeah. Okay. So it proves with someone that you're super, super comfortable around. Like, name someone in your life that you can talk to them and not feel nervous.

My mom. Great. Okay. So, what I want you to do the next time you're going live or you have a camera on and you're going to talk to somebody, I want you to just think about talking to your mom. Because when you're talking to your mom and she's asking you about a snake and the health of the snake or where the snake comes from or some information about the snake. Would you forget what you're going to say?

Would you be nervous? Yeah, not at all. You'd be like, oh, yeah, the snake. You would be so you. You would be the most you ever because when you're talking to someone that you love, you're just yourself. And that's what people want to see. That's what they want to connect with.

And you're not nervous when you talk to your mom. So every time you pick up that phone, I want you to imagine that you're talking to your mom or someone you love for everybody that's listening. Think about someone you're super, super comfortable around and just have a conversation with them because nowadays it's so much different than it used to be. Way back in the day when it was just like you go on television for PR and you go on your own the talk show and you put on like an outfit you would never wear in your life and you pretend to be someone you're not. It is not that anymore. People can see right through that. They wanna see you, your heart, who you are. That's what people are gonna connect with.

I go live on Instagram every day when I put my makeup on in the morning. So I literally go live with no makeup on every day. And the reason that I do that is because I want people to see me. I wanna like connect with people deeply and I want them to see the process of putting the makeup on and be able to get to know who I am really.

And I do that for two reasons. Number one, obviously to connect with people on a deeper level, but number two, deeply and I want them to see the process of putting the makeup on and be able to get to know who I am really. And I do that for two reasons. Number one, obviously to connect with people on the deeper level. But number two, it's to get my reps in of being uncomfortable and practicing speaking in front of people. Repetition. You got to practice. And if you say, oh, Jen, how do I practice speaking if I don't have any stages?

Such an excuse. You have a stage in your pocket. You have a state even if there's only five people that follow you. That's five people you could talk to and you could practice talking to every single day. So if you want to get good at speaking, number one, pretend you're talking to somebody who's super comfortable around and number two, practice every single day. Practice makes perfect. Makes better. We don't need perfect. Sorry. Yeah, no. So investing't need perfect. Sorry. You know. So investing.

How do you invest? What do you like to invest in? Do you invest in past and projects? Do you invest in something that you want to build up for a future? Better? What do you feel? Well, right now, I am investing in myself and my brand. I really am in a big way in our company in my personal brand, like I said.

I've invested in two other companies. I'm new and investing and Dan helps me a lot in this, but the two companies that I'm invested with are from female founders. And there are companies where all of the investors are people that other investors in the company are people that I want to connect with. So I'm using my investment in the company

because I believe in the founder and I believe in the product, but also to create connections with other entrepreneurs that are investing. And so it's community meets community meets investment meets a really powerful product. So I'm always looking into what's the experience I'm going to have when I invest in this company? Is there going to be an experience tied to it? Am I going to get to meet really cool people? Am I going to get to learn while I'm

investing? Right? Because I'm not this isn't natural to me. Like I'm learning now how to be an investor. So I want to be surrounded by other like people that are going to be open with with teaching me the ropes and we can connect about it and we can learn and grow together. So the two companies that I've invested in are just that and I'm really excited about it. I love that.

So it's like two birds. So charity is the next question. We have a need charitable project you wanna work with. How do you like to give your money away? Yeah. It was asked everybody how you make money, how you invest your work with how do you like to give your money away? Yeah, it was asked about how you make money how you invest your money How do you give it away? Yeah, like emotional? Stream to certain things you want to give you have like Like for instance one of my own past victim breast cancer

So like every October breast cancer where it's money. You know, I like to throw the pink on and yeah Or I can go to like soccer games or donate here do this, or do that, or highlight a pink in, like a pink dolphin, or this is mad. So, you'd be like, well, I do have to say that a big way that we give back, we don't even really talk about publicly, and it's for just for the people that we give back to, and we have all events and masterminds, and a lot of ways that we help people that are not cheap, they're expensive, and we really pride ourselves on being able to scholarship people that need it into it all the time, and we don't tell anybody that we help people that are not cheap, they're expensive, and we really pride ourselves on being able to scholarship people that need it into it all the time, and we don't tell anybody that we do it.

And we just do it because we're like, you know, we know that you're gonna, you're gonna create something amazing if we put you into this, you know, it's a $25,000 mastermind. You know, we're gonna welcome you in, and we're gonna scholarship you in, and I love doing that because I think that that's giving to somebody that has a message or service or a story

that's gonna help so many people, and they wouldn't be able to grow that or build that on their own so I can give them my time, which is one of my most valuable assets, and put them into my community. And then by doing that, they're helping more people. So that's one way that I love to give back and it doesn't have to be flashy. I don't have to tell everybody that I'm doing it. It's just, you know, for that person and for the world, but no one really knows that, you know, that person's going to be building their business and sharing their story and helping people because they

were given a chance. And I think it's really important for people that don't have that to be able to get that chance, get that shot. And it's just, it makes me so happy to be able to do that for people. I love that. And then my dad has multiple sclerosis. So I'm all about, just like you're all about breast cancer, like supporting all of the research around multiple sclerosis and of the MS Society. You know, we give back to a lot. And then my time, I'm always, you know, I love giving my time speaking for free, helping young

entrepreneurs, helping mentor people and like doing my best to even, you know, giving back isn't always giving back to specific charities, which we do, but I think that giving back also is very much giving back your time personally, like going into your DMs. And when you have people that are DMing you saying, thank you so much for this. I have a question for you. And you take time to send them a voicemail message back. And you take like 10 minutes out of your day to respond to them and answer that question

and coach them or like just help them in whatever way you can. That's a way of giving back. So for people that are listening right now and you feel like you don't have money to give back or you can't invest, you know, give to charity yet, you have your time. I think it's unbelievably important that we can remember that we can take our time and we can give, we can help people feel seen and a lot of people just want to feel seen. Talked about the rock. I'm going to tell really fun story that you're gonna like this story. And this really solidified this for me. So I, a couple months ago, I opened my phone and I'm like, Duane the Rock Johnson is following me.

What? He started following me. He only follows like, I don't know, 600 people or something. I'm like, this must be an accident. You know, like, is this real? Okay, wow. So I let it sit there for a minute. So I'm like, do I fan girl?

Do I message him? Maybe it was his team. I don't know. It's like a week later, I DM him. And unlike Hadewayne, thanks so much for following me. Heart, not thinking he would ever respond in a million years, right? The rock sends me a voice note.

What? What do you say? Do you want to hear it? Yes. Yes. And I had never posted this publicly, but on the Money Monday podcast, I will, I don't know if you want me to share it. Yeah, he really would. It's okay.

You don't have to share if you don't want to. All right. Yeah. No. Anyways, you know, I'm not going to, just because I'm going to keep that private for us, but he did say, hey, Jen, thanks for your message. Keep up the great work. I loved your content about XYZ.

Really watched it. Really, that one message made me feel so unbelievable and so seen. And so, my stuff is actually being viewed by people and reminded me of that and gave me motivation to go make more content, which then hopefully helped more people. So I can do that for people and send voice notes, you know, and just like respond to them and make them feel seen and encourage them on their journey. I'm going to be doing so, I believe, even more than I could do if I gave, you know, monthly to a certain charity.

If I'm helping certain individuals spread their message, it's really, really important to me. I love that. It's like you're helping someone else and someone else is helping you. It's the snowball effect. I love it Yeah, that's all my questions. You have any questions for me. Oh my god. If so many questions for you Wait, no, so hold on. I want to know what what was the first piece of content that you ever created? So the first piece of content I ever created, I had a chameleon. You know the ones that changed colors. Yeah. So I had one on my hand and I do it like so many things subconsciously all the time with

animals, like without a camera. And then when I started really getting social media and like looking at different influencers and different people, not even in the animal space, I mean how can I stick out? What can I do to make it better? I've also researched almost every single thing you can possibly on animals on the internet. So my brain's always going, how I can do new and different things.

So I looked my phone out, gave it to my friends, they said, hey, record this. I put a cricket in my mouth. And I had a chameleon, and I'm like, look at him. And he stretches long time, and he grabs a cricket. And I posted it, I got like 70 views. And I was like,ameleon and I'm like look at him and he stretches long time and he grabs a cricket And I posted it I got like 70 views and I was like oh that's dope and then like I tagged chameleon hashtag Pads of chameleon hashtag my the gas car hashtag cricket hashtag reptile and before you know it like I think the next day Someone reposted it another account

And I got like 700 thousand views in a day and I was like you guys like this stuff And I got like 700,000 views in a day. And I was like, you guys like this stuff? So I started going through my phone and my camera rolling. I'm like posting different things. I'm just posting and posting and posting and posting. And then consistency. And then it took off. 5 million followers in one year.

Dude, amazing. All right, so now my question is, what's holding you back from that next step? Let's get real real here. I'm like, what's holding you back from the next step? Let's get real real here. What's holding you back from the next step? Because I know you just told me, there's more for you. Yeah, really pushing the bar and overseas. I feel like I've done a lot of stuff here in the States,

but I'm not really great with collaborating with people that are, I don't know. Maybe it's, I'm spending so much time with animals for so long, like I'm shy, I guess. But when I meet certain people that are, I don't know, maybe it's, I'm spending so much time with animals for so long, like I'm shy, I guess, but when I meet certain people that are way older than me, I have so much respect for them, and they're teaching me so much, but I'm also learning so much from other people that I'm now also learning from other people in people my age. I'm like, now I'm getting hungry for it, and I want to learn from everybody. So like I'll read books at home, I'll church the web, or order books and Amazon,

and then I'll also work with animals and captivity, and then I go work with them in a while, then I'll pick someone else's brain, that's just specialized in one species. You know, so I wanna be able to hone in on a species or a category and just really dive deep into it, my brain's always going somewhere else. So I really wanna just hone in on that focus,

and I feel like it's holding me back as far as like getting to the next point of education. I feel like I do a pretty decent job educating as like top five animal platform on the planet, but woohoo, but I want to be number one. And the only way to be number one is you that I'd be like going to school in a degree or become like a legit biologist or a herpetologist

or a primatologist. When you say number one, what does number one mean to you? Number one, most viewed? Not most viewed, but like Nat Geo has the most impact for education, but it's not as you are. They've been around for almost 100 years. I've been doing this for five years. So I got 95 years behind. So I think I can really scratch that surface

of getting in the top three one day. And I just won't stop until I get there. Do you want to stop when you get there? And that's all that that it takes. really scratch that surface of getting in the top three one day and I just won't stop until I get there. You won't stop until you get there And that's all that that it takes, you know, but it really takes like putting yourself out there and being uncomfortable And I would take it that you are very comfortable being uncomfortable. Yeah, where does that come from? Just a fear of just being average. I know people say it all time. It's like cliche, but like I Had a vision when I was a kid to be, quote unquote, tarzang, as I watched a movie, and I seen Steve Irwin and Jacoosto and Jane Goodall,

and I'm like, man, what would it take for me to actually be something in the animal space? But just like whether the camera's a rolling or not, whether I was famous or not, I made money or not, it was like, just do it. So ever since I was a kid, I just kept that same mentality of bonding with animals and learning about anything revolving around animals, I'm going to do it.

I learned to trade some years ago to like build enclosures for animals or learn medications or learn different scientific names, different creatures, just everything. You know, so. So, but my question is, how are you able to be like there had to have been something that happened to you in your life that you're able to go be in front of all of these animals that could kill you and you can just be there and play with them and deal with them and be in that discomfort. Most people are too scared to do that.

I'm curious. It comes from curiosity. Exactly. And doing all the studying and looking at the other people and seeing what they're doing, seeing people success in their mistakes. It's like, where can I find that? I love that. I love that topic of curiosity.

I want to talk to the listener right now because when they're building a personal brand, like this is like a lot of people are really uncomfortable doing it. But you just said like the thing that helps you with your fear is curiosity. And I think that's so important because one of the main reasons that people are scared to be seen is because they're just so worried about themselves Right, they're thinking about what are people gonna think of me am I saying the right thing? Am I telling an interesting story? They're not curious and your curiosity you being so focused on being curious. Why does that animal do that? Like why does the fear goes away?

So it's the same thing when you're creating content for other people when you're speaking on a stage if you're too scared to do it Think about not yourself and what's going on with you because that's scary. That's like, oh wow, yeah, like people are listening to me, do I sound weird, do I look okay? Think about the other person and how you can help the other person with the content that you're creating. So I always say like, help one person every day, H-O-P-E. If you focus on that person, like

you're talking to that person on the other side of the phone, you're not talking to yourself. You're talking to a human that needs that message today. And if you focus on that person and being curious about what that person needs to hear that day to up level their life in whatever way you can help them do that, then the fear is going to go away. So you did that with your curiosity and animals. Yes. I love that. When you're scared, which I am many times with animals,

I believe they're not. But the greatest things on the other side of fear are just greatness. That's right. That's right. That's right. Try to run out there and get in close to this or swim with that. It's like, nervous and then after it's done and you got the footagony, I had the experience and you learned something, like, do this the best feeling ever. I want more. And the more you do it, the more you eat the easier it gets and the more you crave that feeling on the other side. Right? So you're like, yeah, this isn't even that big of a deal. The same thing works with putting yourself out there and being seen.

It's exactly the same. People are petrified to go live on social media. Like, most of the people that I talk to, they're like, I haven't done it yet, because I'm so scared. And I'm like, it's just like, like let's use the analogy of like petting a damn snake. The first time you go to do it, like, oh my God, I don't think I could touch that thing. I'm so nervous, like I'm so scared. But maybe you pet the snake and you realize

that the snake's not gonna kill you and you actually like have a nice moment with the snake. Okay, well, that's not that scary. It didn't kill me, I could do it again, right? And then maybe you're holding the snake, Wow, okay, I'm holding it. Now I can do it again the next time, and I feel more confident. That's how confidence is built. That's how it's the reps.

It's the reps. So yeah, I love it. It's such, there's so many analogies with like being seen and putting yourself out there in the fear of that with also animals. And I think that's so cool that Dan has all these animals here and all these entrepreneurs because I bet you a lot of these entrepreneurs are scared as hell to be holding and touching these animals. You see it all the time, but there's probably breakthroughs that happen with fear. Exactly. Do you see that? All time, every day. Some people come here to

scare to touch a snake, to scare to touch this for that. But Dan always says there's probably the top two fears are spiders or snakes and public speaking. So once he's two things merge, greatness happens. Wow. Well, you're definitely doing the greatness thing because you're merging the two every single day, which is awesome. And I'm learning public speaking from Dan.

That's what I'm saying. You're out there petting snakes and you're doing public speaking like on your off time. You're on your way. I love it. I love it I love it. Well, that's the money Monday's we can keep going you guys Jen, thank you so much for coming on. Thank you so much Tarzan. Smash that like button subscribe. Love you guys See you guys next episode. Peace