The Money Mondays - Christian DelGrosso & Marshall Sylver's Social Media SUCCESS & Building WEALTH 📈 E67

Episode Date: April 29, 2024

Christian DelGrosso is a Canadian actor, comedian, and social media personality known for his humorous sketches and videos on platforms like Vine and YouTube. He had over 7 million followers and collaborated with other Vine stars such as Cameron Dallas and Matthew Espinosa. Christian's YouTube channel mainly consists of reactions and vlogs and currently has over 2.6 million subscribers and 400 million video views. DelGrosso has also ventured into acting, appearing in films and television shows, showcasing his versatility beyond short-form comedy. --- Marshall Sylver is an American hypnotist, author, and motivational speaker renowned for his expertise in subconscious reprogramming and persuasion techniques. Sylver began his career in the field of hypnosis at a young age, mastering the art of influencing the subconscious mind. Sylver is also an author, having penned several books on topics such as personal empowerment, wealth creation, and persuasive communication. Through his stage performances and insightful teachings, Sylver continues to inspire and empower individuals to achieve success in all areas of life. --- Like this episode? Watch more like it 👇 The Power of Social Media: Michael Sartain's Guide to Making Millions 🤑 : https://youtu.be/8v4pJMlwHis Adley Kinsman on Cracking the Viral Video Formula 📈 : https://youtu.be/UuXMcNjB8gQ THIS Formula Guarantees Success & Lexy Panterra on Social Media Money 💸 : https://youtu.be/Fmtx469c1xA Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

Traditionally an actor who went rogue and went to the digital side. I've amassed over 20 million followers today, made over 4000 pieces of content and generated over 8 billion views in the last 10 years. The fact is, when you spend money on TV ads, billboard, radio, magazine, the traditional types of marketing, it typically takes 30, 60 or 90 days for that execution to happen. If I want to pay Christian to post about that same exact product, let's say I have a water company,

my water is like Fiji water. 32 minutes. Right? Exactly. Literally 32 minutes exactly. Fiji water could have Christian posting right this second. Yeah. Yeah.

Ladies and gentlemen, welcome to the Money Mondays. I physically forced my next guest to get onto this podcast because he was here visiting me at the ranch and he has built up an amazing social media career. So we're gonna ask him about some social media tactics, some business things and what he's going on and his adventures of movie producing and writing and acting and all those things.

But as you guys know, on the Money Mondays podcast, we cover three core topics, how to make money, how to invest money, how to give it away to charity. We're gonna ask him some social media things along the way of how he's built up his career, because a lot of people want to understand that. People have tried to build up personal brands, a lot of them fade away or don't really go for it

or don't stay consistent. So we'll ask him some questions about that. But as you guys know, we keep these podcasts at under 40 minutes because the average workout is 45 minutes, the average commute to work is 45 minutes., we keep these podcasts at under 40 minutes because the average workout is 45 minutes, the average commute to work is 45 minutes. So we keep these podcasts. This one will be around 32 to 36 minutes for your listening and viewing pleasure.

I like to say that so that you do what we call 93% listen through rate. People actually listen to our whole podcast. That's why we stayed number one for 55 weeks because of you guys and hopefully Christian does not let us fail We do not want to drop number two. No pressure I call on the podcast straight to number two. Okay, we're number two this week So if you can give everybody the quick two-minute bio so we can get straight to the money. Oh god. Okay. My name is Christian del Grasso

I'm originally from Toronto, Canada I'm traditionally an actor who went rogue and went to the digital side and started creating on social media. And I've amassed over 20 million followers to date. I've been doing it for almost, for 10 years now. Made over 8,000, made over 4,000 pieces of content

and generated over 8 billion views in the last 10 years. That's awesome. Yeah. You actually have more views than you think though. Really? Oh no, Dan's about to hit me with the- Ready guys? Yeah, here we go. Christian thinks he's had eight billion views.

He's nowhere close. Here's why. That's me like, from me going platform to platform being like, okay, so we got this many here, this many here. Because what happens is people that are following him share that content, repost it, and it does not get attributed to his view count. And so, out of these tens of millions of followers, let's say at some point he had 4 million,

then 6 million, then 8 million, and ultimately 20 million now, but along the stages he had different levels of followers along the way, 2 million, 4, 6, 8, 10, etc. When he'd make a piece of content, sometimes hundreds of them or thousands of them would share it by forwarding to their friends. Those don't count as views. That number doesn't sound like a lot, but if you're posting once a day and they're forwarding it 400 to 2,000 times a day, that adds up real quick when you times that by 365. But outside of that, people that then reposted to their Instagram stories,

Snapchat, TikTok, YouTube, the Facebook, wherever they are, when they repost or reshare it, oftentimes that does not get attributed to those views. And then there's another level. Someone following, let's say Dan's following Christian. Ready for your mind to explode? Dan's following Christian. It's exploding already. I now repost Christian's content and then 75 of my people that follow me repost it. Christian doesn't get attributed any new views. So you think you have 8 billion views. I think you've got anywhere from 14 to 20 billion views on your content. And that is the end of our podcast. And that is how we retain all the attention.

That is wild to think about. And yeah, and those also don't generate any revenue. Correct. Strictly for the platforms don't generate any revenue. Correct. That is strictly for the platforms, they make all of that money. So let's talk about the business side of social media. What do you think people are doing right or wrong on social media to build their following?

This podcast is gonna be an hour and 45 minutes, isn't it? It's gonna be 36 minutes. I promise. No matter what, I will throw you out of this argument. I think the biggest mistake people are making is not focusing on what matters to them content-wise. Because you just see so many people have that initial lightening in a bottle phase where they're grinding, grinding, grinding, trying to throwing things out of a wall, have some videos go viral, but then they don't sustain themselves for the long term And I think those are like the bigger mistakes that people are making if they want to have a career on social media You know versus having that short

That short sprint Was there any one video that made you get big or was just all the consistency boom? 10,000 views 20,000 a hundred thousand a million. No it was the consistency for sure because I mean million. It was the consistency for sure because I mean the videos weren't the videos that I was that the viewership I was generating early on wasn't big enough to like gain me this whole following so I think it was probably like a hundred to two hundred videos that all performed extraordinarily well that kind of amassed into this momentum that gave me the ability to to continue to do well. What do you think holds people back from doing collaborations?

Because back in like the Vine days, people were doing a lot of great collaborations and we watched them grow and you'd see certain influencers that were good at it, you know, Amanda Cerny, Jake Paul, a lot of characters would go do a lot of collaborations and boom, Hannah Stocking, they would go get bigger and bigger because they're doing a lot of collabs. What do you think holds people back from doing collabs with other influencers or people in your industry? I think that era was lightning in a bottle too

in terms of like what we were doing because I don't think we knew what we were doing. We were just a bunch of people having fun and like, and coming up with ideas together and creating. I think it's ego now. I think it's like a very egotistical thing where it's like, oh, I have more followers than that person. I don't want to collaborate with them or, you know, they're looking at like what they

would gain out of a specific collab versus like, hey, let's get together and try and make something cool. You know, I think I think it's ego for sure. Was there a certain turning point where you decided I'm going to get into the movies and TV side or is it like, I'm going to focus on social media and then a situation happened where you decided to get into other categories. The goal is always acting. The goal is always acting from the beginning.

I always felt like I was not being creatively fulfilled even from the very beginning. So I think as social media started to grow and opportunities started to come and more traditional opportunities started to come, I feel like I was really starting to take advantage of the fact that I had built this audience and was giving me opportunities to work in the film and television industry and then that made it more realistic for me because early on it was difficult so social media was easy because that was something I could control and create but the traditional space was something that I had to like circle back to but now it's like after

making you know 4,000 plus videos, I'm like, there's only so much more short form content I feel like I could make. Although I feel like I could do it forever. But I wanna like express myself more long form. So a lot of times, the grass is greener on the other side. Meaning social media influencers wanna become movie stars and actors.

Movie stars and actors really don't have good social media or they have someone running I'm interesting. I'm interested to hear what you're gonna say on this because I value your input on it, so why do you think that's happening and Do you think it's harder to go from movie TV into social media or social media into becoming an actual like real actor? Oh man an actual like real actor. Oh man. We need like the Jeopardy music background. Yeah, yeah, yeah. It's like so for the first question, I think like people want to, I feel like people want to conquer.

Oh, it's so weird. Rappers want to be basketball players, basketball players all want to rap. Like you see it happen so often. I also think, I think it's, I think it's for different reasons too. I feel like people that got into social media ultimately Minus a few I'm sure there are people that like enjoy creating social media content And that's their entire live like livelihood and career Then there's a lot of people that creatives that I feel like ultimately wanted to get into the traditional realm

that Are wanting to transition and creating the traditional realm. I feel like the people in the traditional realm wanting to come into the digital space are realizing the potential that's there in terms of revenue or just even reach to reach an audience that they could reach through film and then they could bring that audience over to their projects coming up. So I feel like it's like different reasons. You know, because I don't think there's...

In terms of like monetary value, I feel like it's like different reasons. You know, because I don't think there's... In terms of like monetary value, I feel like social media influencers are doing fairly well and they don't necessarily need to go to the traditional markets to make money. So it's more of like a creative thing. And I think from the traditional side, they're like, hmm, you know, we're spending X amount of money on marketing and this and that. Maybe if we actually conquer social media, we can leverage that to help with projects that we're spending X amount of money on marketing and this and that maybe if we actually conquer social media We can leverage that to help with projects that we're doing so you've been in the game for a long time Do you remember your first brand deals like the first time someone wasn't just giving you a product? They're like here is 500 bucks or here's a thousand bucks or here's whatever

Do you remember those that first brand new or someone actually paid you money? I? Think it was bad do wow Wow. Do you remember bad do? Of course. Yeah. And actually you you were one of the first people to back when we were at sixteen hundred when you were doing monster headphones and stuff. I remember we did a meetup.

Remember we did the meet and greet and like the I think was one of the launches. I also did an energy drink launch too. Yeah. Yeah we did. We did. Yeah. They gave me no notice. They gave me a hundred grand to work

with. No notice. They said next day. Can we do one of those meet and greet pop-up things that we see the influencers do? That's literally what the message said. I was like, yeah, we can do it next week, next month when you want to do it. They're like, no, no, tomorrow. Tomorrow. I mean tomorrow.

And thank God we were all at 1600 by and see. I was living across the street from you guys at the time. I was at the W at the time. I walked across the street and I knocked on Amanda Cerny's door. I got Jake Paul, I got you. I got. Curtis.

Yep, Curtis the poor. And I was like, hey, you want 10 grand? Hey, you want five grand? Hey, you want two grand? You want six grand? You want eight grand? You want 10 grand? That was the best 24 hours of our life.

Yeah. Literally knocking on our door, being like, you want 10 grand? Yeah. Hell yeah, let's go do it. I had some of the influencers posting like 10, 15 PM, like, hey, meet and greet tomorrow at 8 AM. Yeah.

And it worked. Yeah, I remember. Remember how many people showed up to that one? Yeah, 2,800. Oh yeah, it was wild. I still have the video. It was wild. 2,800 people showed up to a parking lot near LAX

at like a Motel 6 type place. I still have the photos from like us taking photos with everybody. Yeah. Crazy. I'll never forget that. It was a lot of fun. That's also like kind of proof that it doesn't always need to be like super formulated and structured

I feel like. Yeah. Cause that was a huge turnout and you would have thought that we were like planning that for weeks in advance. It looked good. It was fun. We did the same thing with hover boards. Yeah. Yeah that was a fun a fun one. Anyways, I digress. So as you started to scale and then they started to do real deals with you, did you start to decide, okay, I'm going to, how do I decide I'm going to work with a brand? Now a brand wants to give me 10 grand, 50 grand, 100 grand, whatever, or they wanted me to do a year long deal or a six month deal. How do you decide who you're willing to do a deal with?

I think it was, um, I think it started to get to like the point where it was who I was aligning myself with because we had so much inbound, there was so much inbound. So it was like, who, who do I actually align myself with or who would I like to work with? Like who's a company that, um, if I had the opportunity to work with what I work with them, that was kind of the, that thought process. But yeah, because it wasn't even necessarily about money. You know, like there were deals

where Adidas would come through or Pepsi would come through. And sometimes the rates actually were lower than what we were asking. But I was like, no, let's do it. We still have to do it. Yeah. Yeah. It's a big brand. Yeah. 100%. And sometimes people do brand deals, which is interesting because then they can utilize that to go get other brand deals. Let me explain. There was actually a phenomenon that happened six years ago where a ton of girls were buying Fashion Nova to wear it and tag Fashion Nova to look like it was a paid endorsement. Those girls would then contact Pretty Little Thing, Boohoo, Nasty Gal, etc. about switching,

hey, I want to work with Pretty Little Thing. Contact pretty little thing boohoo nasty gal etc about switching Hey, I want to work with pretty little thing here And they send screenshots of them wearing fashion of a tagging fashion of a as if it was a paid post genius It's genius genius and so these girls were contacting the competitors Saying hey look at me. I worked with fashion of it because that was a big deal for girl and still is you know Yeah I've spent zillions of dollars for fashion over over the years to pay girls, celebrities, etc. And they spend a gazillion dollars every month now to do that.

And I say that because sometimes you want to work with a brand because by lining yourself with that brand, you can now get other deals. Example, I did a Wells Fargo, the cover of Wells Fargo website. And so later Hertz Rent-A-Car said, hey I wanna do a deal with you. I was like, I love Hertz Rent-A-Car, but I only do one year deals. I've only done one.

I'd only done one deal and it was one one year deal. I was not doing, I wasn't doing paid influencer posts, obviously I own an influencer agency, I wasn't doing paid posts because I don't wanna represent brands. It would be weird with my clients. But Wells Fargo, I like Wells Fargo. Right. Right?

And so Hertz Rent-A-Car came to me, it was the year before the shutdown, and they were like, okay, what's your rate for one post? I'm like, well, I'm definitely not doing one post for Hertz Rent-A-Car. I love you guys, but you're not going to want to pay me what I would ask you for, and I don't want to do that. And I like Hertz Rent-A-Car. I'll just post about your car because I drive it all the time I still use her turn the car shout out to her and so there I told him I said I only

do one year deals and here's the one year deal I did Wells Fargo and they're like oh we'll match it and we'll add 10% and I said yes why has that never happened to me why has that never happened to me there was no that never happened to me? There was no negotiation. There was no back and forth. I literally just said, this is what I am and this is what I charge. And I say that because Elevator Studio, the way we've worked, we pay 3,500 influencers,

which is really hard to get that many influencers to sign a W9 form, to actually like chase down all those cats. Like wildcats trying to chase them down. We have W9, 3,500 influencers, spent over $60 million with influencers, and we've never once asked an influencer what their rate is. You know why?

Because when you ask them what their rate is, they just make up a number, and there's nothing behind it, and there's nothing backing to it. Now, if someone had a pitch deck, or they had like, here's proof that we've done X, Y, Z, God bless them. I'm not opposed to that, but it's never happened in 3500 influencers or 50, 100, 200, whatever amount of celebrities we pay separate from the influencers. Never

once. So what I do is I say, hey Christian, you've got 20 million followers, here's X. This brand will give you $100,000 for X amount of posts to do this thing for the next three months. And then you can decide whether you want to be in or out. Right. Rather than me saying, hey, Christian, you've got 20 million followers, what would your rate be? And I don't explain, I need this many posts, I need this to happen over this course of time, I need to do X, Y, and Z. If I don't do that, Christian just gets to make up a

number and he doesn't know. Right. And he's not even necessarily doing something nefarious or like trying to overcharge. He just doesn't know because there's no comparison because normally his deals might be for one post three posts one month one year And hasn't done it in this fashion or this format. Yeah, and so I remove that back and forth I remove those situations by just telling influencer or celebrity. I will give you X. Here's $10,000 You will do these three posts and you'll do it over the course of 30 days. I will ship you the products What's your wiring info or what's your PayPal?

Like I literally just spell everything out in one message so there's no back and forth. And that's a dream. That's a dream because a lot of companies don't do that. And honestly, I feel like it makes more sense for influencers to take those jobs. I remember I did a deal that was, it was 200, bless you. It was 285,000 but it was over the course of, it over the course of a, I think it was a four-month period,

and I had to do X amount of posts. And typically it would have been more posts per my rate. But the deal was such a good deal, I didn't care that I wasn't getting my exact rate per post, but it just was like, like you said, it was like spelled out and it was the best, and I've only ever done like two or three deals that were like that. Like you said it was like spelled out and it was the best and I've only ever done like two or three deals that were like that So that's a so that's a good segue which would be like how would an influencer? Come up with a fair rate. Yep, so this is the thing it depends on what platforms are posting on mmm The engagement part people always talk about like all my engagements X. You don't know that

The algorithm changes every day the algorithm algorithm changes literally seven times a day. I love sitting with you talking about this because it's like we're two separate worlds. Like I'm coming from the space of the creator and you're coming from the space of like, listen, mother bunker, this is, you don't make any sense charging this much money. You don't. Yeah. Now, by the way, when you crush it, we can't value for that either. You go get a viral video, we don't know.

And that's the hard part. If you go, let's say I'm expecting you to get, let's say you get 500,000 views on a video. And then one time you get 6 million. We don't know how that happened, why that happened. And you can't guarantee it. And we can't expect you to guarantee it. All we can do when coming up with rates, whether we're making an offer and influencers are thinking about what to offer, is the reality. If you have what I call a generalized audience, your rate is lower.

Meaning you're funny, you're hot, or you had a viral video. That is a generalized audience. Generalized audiences are always going to be lower because for someone who's in a niche category selling something that's like a specific product or brand, they don't need a generalized audience. Now, if I have a movie, a video game, something that is for a mass audience, well, I don't care.

If you are for everyone, meaning the product is for everyone. If you are for everyone. Yes. Then. If you're for the streets. Meaning if you're McDonald's you are Netflix You are a movie coming out and everyone could buy that thing then a generalized audience is fine, right?

If I am draft Kings, which I have ran campaigns for draft Kings many times. Yeah, it's $500,000 every budget It's fantastic and every single time this first seven-day period. So my favorite budgets and in those scenarios I would pay DJ Khaled, Amanda Cerny, King Batch, et cetera, type of characters, to do really fun creative content. They were all in bathtubs making bubbles in videos. It was fun. Like the billy goat. Yeah, yeah, yeah, I remember, I remember, I remember.

The fun campaign. That was a generalized audience that would never convert, as well as paying someone with 100,000 followers, not ten or twenty million like Amanda and Badge. With a hundred thousand followers, that was an athlete. Because it's for DraftKings. Or four hundred thousand followers, that is a sports reporter on the news. Those people with a hundred thousand, four hundred thousand are going to crush Amanda and Badge.

Not even close, by the way. And you know what's crazy, Dan, is that, like, I've had to let that part of me go over the years because I've been like, I'm getting 10 million or 20 million views of video. My value should be X, right? And then my fiance came into play. So she came out of school,

she went to school for interior design. And I'm like, okay, instead of you going to work at, you know, applying to firms and do all that, let's try and build you up on YouTube so where you can be an interior design. And I'm like, okay, instead of you going to work at, you know, applying to firms and do all that, let's try and build you up on YouTube so where you can be an interior design on YouTube and do renovations and home decor and whatnot. And like, you'll have full control. And now she's like one of the biggest,

I think she is like the biggest interior designer on YouTube. Really? Bro, crushing it. The amount of money that that lady makes. For sure. And because she is so so niche. It's like There's no there's no arguing it the people that are watching her here one imports or IKEA or I have a furniture brand I have a table brand. Yeah having her do a post is going to destroy. Oh, yes, a Khaled

Absolutely not even close by the way. I'm a close Yeah, because her entire audience are our consumers of the of the products that she's talking about Whereas like for me it would be like you don't know who's gonna be Interested in a couch now if I again if I am a mass Store like IKEA. I don't mind Christian showing to a general audience because okay ten million ten million people knowing about IKEA's Okay, because I have IKEA stores around the country around the world interesting I'm gonna get way more conversion from your girl because people follow her for furniture right right So even if she doesn't do the same amount of views as you she will convert

Far and away better as far as sales goes right so you get me generalized audience which helps build my awareness Right now flip the script if I'm McDonald's I'm gonna pay Christian way more than your girl because she's focused on interior decorating. You have a much bigger audience. So then it's just numbers to me. If I'm McDonald's or I'm Netflix or I'm Disney, I don't care. I just want the most amount of eyeballs possible because I'm for everyone. Everyone can buy my stuff. If I'm in a niche category like furniture, I'm in a niche category like DraftKings, I want specific people. I know who the audience is for specific people for that type of brand.

And so when you're thinking about that, let's say you are a brand owner out there and then you have a clothing brand. If your clothing brand is for everyone, it's affordable, it's $20, $30 shirts, then you can get any influencer to post about it, doesn't matter. If you are street wear, well you cannot have XYZ influencer that is not in the street wear market. It will not make sense. It will not convert. And the generalized audience you get from that will not convert. If you have a healthy beverage, right, you have a healthy beverage, and you have a generalized audience show your content, not everyone drinks healthy beverages.

But if you go have fitness influencers, and cooking influencers, and mom influencers post your healthy beverage, you will convert really well. And as an agency, I would pay a mom influencer or a cooking influencer way more than I would pay you. Even though you're gonna get me 10 million views. Because I know it's gonna convert here, compared to the generalized audience.

Okay, so here's the Dan Sauce question then, because I need Dan sauce on this. What so do you think that the industry, because I feel like there's that there's and I'm sure you'll agree with this. I think there's value in both. It just depends on the scenario. But like, do you think because of how many niche influencers are being created in today's world, do you think like the the looking for this direct conversion versus looking for like brand awareness and like

and that is is changing. Do you think it's gonna dominate? So it depends on what you're selling. Right. If I'm for everyone I don't care where the eyeballs come from, I don't care how I get it none of that matters. I just want everyone to know I'm McDonald's, I'm Coca-Cola I'm a mass audience, I sell everywhere in the world. If I need someone to be buying something in Los Angeles or New York, I want a New Yorker Los Angeles influencer. If I need someone that can only afford XYZ, right?

If I'm selling luxury cars, well, I need luxury accounts to post me, because the luxury account either has aspiration people or people that can afford it. But if I'm a luxury car company and I go post on a comedy account or a food account it doesn't make any sense. That's not the audience for the thing. So it depends on what the brand product or service is of who they should be posting with. When I'm for my products for everyone I want to post to as many people as I can. Right. I just want all of them and it doesn't matter if they're in a niche category and that would be predicated probably on budget too right if they

have the money to spend to go wide most brands most products most services even when they're huge don't spend enough right social media marketing social media influencer marketing is tiny compared to what they should be spending what the brand should be spending in the space. Here's why. And I'm not biased because I run a social media agency. It's because I like numbers and math and fact. The fact is when you spend money on TV ads, billboard, radio, magazine, the traditional

types of marketing, it typically takes 30, 60, or 90 days for that execution to happen. Right? Let's say I want to run a TV ad. I have to create the creative, pay the commercial, let's say I have all those things ready, even if I want to book time for CBS or Fox or CNN, whatever, that will typically take 30, 60, or 90 days from now. If I want to pay Christian to post about that same exact product, let's say I have a water company, my water is like Fiji Water. 32 minutes. Right? Exactly.

Literally, 32 minutes, exactly. Fiji Water could have Christian posting right this second. So for the same 100,000 I could spend here, waiting 30, 60 or 90 days, in 32 minutes I could give Christian 100 grand to post about Fiji Water tonight. And more importantly, not just the post, the reporting I will have tomorrow. I'm going to know that Christian got 11,446,000 views. I'm going to have screenshots of it, I'm going to have analytics of it, and I can show it to Fiji Water and say, yeah, you want to do it again? You paid 100 grand, you got 11 million views. They'll be like, hell yeah, do it again.

Yep. Meanwhile, the other 100 grand we're waiting for, CBS Television, is 36 or 90 days from now. And by the way, when that TV commercial runs and their reporting says oh, yeah, we had 2 million viewers on this TV show That's not how many people watch the commercial. When's the last time you watch a commercial? Yeah, I know I get up I get up and go get a snack you get up and go get a snack go to the restroom Yeah, look at your phone. Yeah, we're changing channel and come back What you don't do is watch the commercial notice that wasn't one of the options You don't freaking watch the commercial and I know I'm probably not that I'm probably not the direct audience

They're trying to reach but even when commercials happen I feel like there's it's there's been very few times where I've act work a commercials actually converted for me You're compelled to yeah, like rarely rarely. I want to buy Frisky's cat food now because I saw the Frisky's cat and we're starting that to buy Frisky's cat food now because I saw the Frisky's cat food. And we're starting that brand today Frisky's cat food You will see that in stores and on shelves in the next two weeks But I was gonna say I feel like influencers are I feel like and and I'm sure you I'm sure you can agree with this Also, you have had dealt with it at some point. I feel like influencers Have like and it's not all of them because there are influencers that do care about the product do care about the content

Put the time and energy to make a good piece of content for the brand. Because I'm like that, I'm very much like, I'll give more value than what I'm actually being paid to create a piece of content for a brand. And some influencers are like, just write me the check and they, you know, film some baloney and it either doesn't convert well or doesn't perform well. And at the end of the day, they still get the check when the brand leaves unhappy. So I feel like there's that you know although everything we're saying makes sense I feel like the brands are probably having dealt with a

wide array of influencers they're probably like maybe some have a decent taste in their mouth maybe some of them are like I would never I would never do that again or sure we have to be more strategic about who we're going after and I feel like it creates like a there's plenty of brands that have been burned by influencers yes but it's their own fault a lot of time really they're overpaying They don't know what they're asking for. They don't know why they're asking for what they're asking for They don't give direction to the influencer or vice versa And so there's a lot of communication that happen and when they just want to spend a hundred grand to spend a hundred grand

They know it's like a checkmark that they got to do with their overarching budget. They're like, oh, I got a million dollars to spend. Let's do some with radio. Let's do some with billboard. Let's do some with those social media influencer kids. But they don't know what they're actually doing or how they're doing or why they're doing it. Or they have an agency hiring an agency to go do it that then deals with agents.

So the actual hundred grand ends up being like 40 to 60 after people take 10 to 20 percent each and they're not deploying that much capital because there's so many people in the mix now then that happens and They're expecting that the sales are gonna happen that night Christian's gonna post about Fiji water and there's gonna be a bump in sales worldwide for Fiji. That's not how it works You are building the brand 11 million people saw it because you got 11 million views on the video building the brand, 11 million people saw it, because you got 11 million views on the video. Those people now have to be at the grocery store, at the 7-Eleven, at the Costco

or the Arowan or whatever the thing is, and then they buy. They're on Amazon, and then they have that remember when you made a funny video with Fiji and you and your girl were traveling and you're like, oh, I had Fiji for the plane. You made the funny video, people remember it, and now they're making a purchasing decision. They're not watching your video and be like, I gotta buy Fiji right now. And if they did, and if they did, Fiji's not gonna know. I'm very happy that you're saying that, because that's like heavy on me all the time, where I think about like, okay, yes, the conversions of the actual piece of content for the brand. But then I think about if it is reaching X amount of millions of people,

and I'm like that personally too, like if I see something that I'm interested in and maybe I'm not looking to purchase it at that time, I will go back and purchase it and how do you, how would you like measure those metrics? It's impossible. Yeah. So brands out there, I have a very strict rule and there's a reason I've turned down some of the biggest companies on the planet because they want to have ROI, return on investment based social media posts. What they don't understand is Christian's audience in this example has to be built up to believe that he cares about this product. So let's say he's posting about a supplement company.

He's like, hey I just started taking this supplement, I really like it, they just shipped it to me, I just bought X, Y, and Z like it. They just shipped it to me I just bought X Y & Z Let me take try it out in that first post people are gonna think about it. Watch what he's doing second post He's in the gym three days later. Okay guys, I've been taking for three days now. It's been feeling good I feel like I gained two pounds of muscle mass. I'll keep you guys posted Third post one week later. Say guys. I'm actually up four pounds now. I feel better I've been I went from like doing 50 pushups to 72 pushups. Like, here's my stats.

His audience is going to convert. Like, they're going to buy into it. Invested, yeah. Because they feel part of his story, feel part of the brand. Most brands, supplement companies say, hey, Christian, post this. Here's 50 grand.

Post this one thing tonight. And Christian posted, like, sponsored by supplement company. Nobody believes you. Yep. Nobody like, sponsored by Supplement Company. Nobody believes you. Nobody cares. They don't understand it. They don't know what you're talking about. It's come out of nowhere. There's no context to what you're posting about.

No matter how big you are, no matter how much people love you, that one-off post is hard for people to make a purchasing decision. So at Elevator Studio, we have a three post minimum. We won't even do one post campaigns Cuz nobody's gonna tell him tell him Yeah, like you have to whether it's water supplements movies video games

Whatever that first post is never gonna convert the way post number two and three will ever Even if you're playing halo or World of Warcraft or whatever and it's like a household name thing With that first post you do if you haven't been posting about video games beforehand that just came out of the blue And so they might look at like it cool whatever but then they put see you post a second time And then you're like you and your buddies are battling a third time. Yep. Okay. Well now it's different Yeah, right now people are part of the story. I did post post mates DraftKings, and Lyft in this fashion. The Lyft campaign, the Postmates campaign, I did a three post deal with Kylie, Kim,

rappers, everybody in between. And here's why I did it this way. The first post says and shows them downloading the Postmates app or downloading the Lyft app. You create a story. So they're like, hey hey I just got $50 free credits from Postmates I'm gonna try it out you can put in the code Kylie. Two days later whoa I actually used Postmates was so cool I had a party here

we ran out of stuff and then 40 minutes later they showed up and brought us all this stuff. This is why Dan is Dan. And then three posts... It's an actual video of the Postmates driver with the Postmates outfit opening the door. And they're bringing in a pizza, a bag of groceries, and something else so they can see the different dynamics of what Postmates can deliver. And then they say, oh by the way, Postmates allowed me to give you guys $50 each put in the code Kylie. Game over. Compared to most brands, hi I'm Kylie powered by Postmates. Okay so why so why aren't more brands doing that? Like when you think about all the brands, Fortune 500 companies, all these people, they have all this money, they have teams, they have whoever they want to hire. Why are they not... like why is there still this disconnect?

Because social media to most brands is an afterthought. They are so used to and comfortable with television ads. They are so used to buying billboards. They have a checklist of things that they go hire these household name agencies. And they're like, oh, I'm gonna hire XYZ agency. I'm gonna give them $1 million. They're gonna deploy that capital. And then 30, 60, 90 days, they'll send me a report

and then I'll do it again. And it's safe for them to keep their jobs. Giving Christian 100,000 and that girl 100,000 and that guy 100,000 is not safe to them because they don't know what to tell you to do or ask you to do. Okay, so in the world where there's, and like I said earlier, it's not everybody, but in the world where there's creatives that are actually capable of creating that type of content, for example, a story or something more impactful to reach people in a more committed

way in terms of the product. How can an influencer or someone that's creating a personal brand on social media maybe pitch themselves or put themselves in a position to be able to do that for a brand? So the best way is to show it to them, meaning having one example is the easiest thing. If you can make a video, that's 20, 30 seconds or whatever it is, 60 seconds, and showcase to the brand, hey, I'm going to do this Postmates campaign and here's what I'm thinking. I'm going to have, I'm going to download the app, then I'm going to have someone come to my house and then

I'm going to be at like a college party and I'm going to use Postmates in every single scenario. Explaining it to a brand or making even one example, like here's the 30 seconds of me making the download. Why is that worth it? Well, you're going to show it to Postmates in that example to hopefully get that budget and say, hey, I want 50 grand, 100 grand, 10 grand, two grand, whatever the rate is based on the person.

But if it doesn't work out with them or they don't respond, they ghost you or you can't get ahold of them, whatever, you now have that example to showcase to door dash go hit up instacart go hit up all the competitors right and show them this i was gonna do this for post yeah but i'd love to do it for you guys right so it makes spec content essentially yes spec content so that's just interesting because then some people would argue and be like well it's not worth it for me to go and like spend all that time or money or whatever to create that and then nothing comes out of it is

47 seconds of your life right worth getting 10,000 Which one thousand dollars or 50,000 or 100,000 or two grand? That's the question. Well, I'm creating more spike content Because it's on your phone and we don't need a big production You don't need the fancy cameras, the fancy production. Let me be really clear about this, by the way. Yep. A high end video with fireworks and unicorn will never get the same engagement as pulling at your cell phone and making a video.

Here's why. It is human behavior. When we see the fancy unicorns and fireworks coming out of that production, it feels like a commercial to us. What do we do about commercials? Skip them. We skip them. We block them. We don't want to be sold to.

We know we're being sold to and we're willing to do that when it's content that we like or it's from someone that we trust. Most of the time with fancy videos and fancy cameras fancy editing and fireworks and unicorns it feels like commercial We block it however same influencer same brand same product pulls out their cell phone and says guys I've really been using Postmates. I love them. I just had them delivered to me at the college party I was at my girl's house, and we had Postmates. It was so late at night We didn't want to we didn't feel like going to the restaurant So boom, I can't run

Bam bam bam. Yeah that video is going to crush not even close the fireworks and unicorn video And so I would say that is I don't want influencers to feel like oh, I need fancy cameras Oh, I need fancy production. Oh, I need need four videographers, you need a cell phone and ideas and keeping in mind, stop making content for yourself and your ego, start making it for your followers. And if you do that and you make freaking content for your followers, they will engage with you and they will feel it and they will know the difference. Here's an example, you were in the gym and you're working out.

Wow, look how buff I am. That video or that photo is never going to get the same engagement as I'm in the gym. Yo, I lost 22 pounds by eating this, drinking this, wearing this and doing this. Why? Because you're helping people. You're showing them, here's how I lost 22 pounds to look like this. I wasn't always like this. I was 202, now I'm 180.

But I had first form supplements. I had icon meals. I ate at Ever Bowl. And you just start listing the things that you're eating or drinking. That is going to crush it. Because now you're helping people. You're the exact same influencer,

in the exact same no shirt on, same thing, same scene, but you're doing it for the people instead of for yourself and for your ego. So Dan, I can't lose the weight again, because I just lost it. I went from 200, and this was my, this was the biggest issue with me when I was losing weight was I was realizing

along this journey, there were so many products I was using to actually help with the weight loss. And then I was realizing, oh, this could have been a great opportunity to collaborate with these brands, because I was actually using them organically. Even the apps I was using for counting my calories and all that, it went from 209 to 163.

And I was like, at the end of the journey, I had so much content and I had so many people following along the journey, because I was posting it publicly. But I was like, wow, I didn't even think about incorporating brands. I didn't even think about incorporating brands. I didn't even know how to even start with trying to incorporate those brands or reach out to those brands to be a part of that story.

So those brands, if you tell them, hey, I'm 209, I'm on a mission, I'm going to do it all over again. Yeah, let's go to internet. We'll get you pumped up again. Double, double cheeseburger, you'll be fine. Get you back to 209. Round two. Yeah.

I used to be 414 pounds. I can't believe it. Dude, I'm not even sure. Get you pumped up again. Double double cheeseburger, you'll be fine. Get you back to 209. Round two. I used to be 414 pounds. I can't believe it. Dude, that still blows my mind. The point is, when you want to do a journey mission, if there's an influencer listening out there, and you want to go down a mission of losing weight or gaining weight or getting ready for a fitness competition, whatever,

being really clear about your storyline. So, a media kit or a one-pager about what you want to happen or what you're gonna be doing. So, some people do this for, hey, I'm gonna be going on a 26-mile marathon. Will you sponsor me along the way to the journey? I'm gonna practice running. Hey, I'm gonna go hike this Kilimanjaro. Okay, cool.

That's gonna happen in four months from now. Here's all the practice I'm gonna do along the way. You make a one-page media kit saying, I'm gonna hike Kilimanjaro. Okay, cool. That's going to happen in four months from now. Here's all the practice I'm going to do along the way. You make a one page media kit saying, I'm going to hike Kilimanjaro or I'm going to run a 26 mile marathon or I'm going to lose 33 pounds, whatever. Like if I'm going to go do that thing, brands will eat it up. Just absolutely eat it up. And you're reaching out like in what way? Just to their teams? So one page overview, do not do more than one page, one page overview that has your picture, your stats, your profiles, like literally shows,

hey I have 100,000 followers, I have 7% engagement, I get 7,000 views per video, and here's my five platforms that I use. And it's okay to have small ones too, don't just be like, only show the big one. If you only have small LinkedIn or small Twitter, put that too. I'm gonna go hike this thing, or I'm gonna go run this marathon and here's my plan. It's gonna take

me 90 days to do it. I'm gonna do 12 workouts for this. I'm gonna do 24 for this. I'm gonna eat this food blah blah blah. I would like you to be my water sponsor. My water sponsor for the next 90 days is gonna be five grand. This is gonna cost 10 grand. This is gonna be two grand, 50 grand, 100 grand. The math is based on you and who is gonna be two grand, 50 grand, 100 grand. The math is based on you and who you are. And you can actually spike it up a little bit for a project or a mission or a program or a challenge. By showing that the brand that receives it via DMs,

via emails, via agency, however you wanna get ahold of them, I would suggest send it all of the above. Every way you can get ahold of Fiji Water or whatever the brand is, Icon Meals, just send it to them in I would suggest send it all of the above. Every way you can get ahold of Fiji Water or whatever the brand is, Icon Meals, just send it to them in every fashion, from DM, email, small social media platform, big platform, wherever you can, on their website, submit. It's okay if it goes to five different people,

or it's okay if the same person gets it five times. Who cares? You are there to try to help them with their brand, and you are doing a fitness challenge or a program that's going to help you and by default you're gonna help your audience be along with that journey so do not be shy about messaging your one-page PDF of like here's my plan I'm gonna lose this weight or I'm gonna hike this thing or I'm gonna run this marathon and just be really clear how much do you want do not again this is very important. For that 90 days, you won $10,000, say that.

Don't say, I'm going to go do this for 90 days and then not explain how much you want or why you want it. Because if you do that, the 22-year-old influencer manager there is like, oh, good, there's a cool program challenge. I'm going to give them two grand. She doesn't know. Or I'm going to give them 20 grand. She doesn't know. Like she's just clicking buttons because she saw an email come in from you about a one-page PDF right be clear With extreme clarity I'm gonna do this for 90 days and during that process. I need $10,000 for this category I would love to work with you guys. Mm-hmm and by doing that they can say yes or no they can ghost you they can reply that Whatever, but by making it clear And by doing that they can say yes or no they can ghost you they can reply that whatever But by making it clear you will take save a bunch of the back and forth because the back and forth

Can lead to errors can lead to people not responding can lead people getting fired jobs. You don't know what's going on in that background So to remove all that 90 days I want 10 grand. I'm gonna do XYZ This is what I like from you gotta send me your clothes or your food or whatever It is that I want for the sponsorship and the money. I literally put my wiring info there I just make it as clear as possible. So there's no back and forth We did it Alright, we're actually around time. Yeah final question. Oh, this is important How important? It's really important. I feel like I'm on trial right now. I need your serious face. Ready? Show me your serious face.

There it is. Okay. Christian. Yeah. First of all, I have to preface it. Do you plan to have children anytime in the future? Yes. What is this question? Most of the time I ask this question and I've never gotten the same answer, but I've actually never asked someone who doesn't have children. Okay, yeah. When Christian becomes a gazillionaire, right? You're gonna make all these movies, all these TV shows,

and you're gonna have one of the most record-breaking movies of all time. $600 million a box office. You're hearing it first here. And then, 100 years from now, when you pass away, when you're 137 years old, 110 years from now when you pass away and you're 137 years old 110 years from now okay how much of your wealth after all those millions of dollars you've built up what percentage do you leave to your imaginary children they won't be imaginary at that point imaginary now all of it none of it some

of it yeah do you it. Some of it. Yeah. Do you want the easy answer? Do you want the real raw? How much money? $1 billion. One billion dollars. Does it? He becomes a billionaire movie film producer. How many kids? Three. Three kids. How many kids do you want? Yeah. Okay. So, okay. Let's just say, I just got to pick how many kids he has. Three. How am I supposed to? It's your money kid. Okay, so okay, let's just say hypothetically. I just got to pick how many kids he has. Three, so I'm gonna have three kids. One billion dollars in cash.

I'm gone. Yeah, that's it. I didn't make it to Elon Musk's revolutionary. It's the year 2,129. Yes, and I'm gone. So yeah, I guess, I don't think they need all the money. So I would probably find a way to either donate or move some money to a Cause that I would like

Three kids I don't think they need that much money because I want them to also be able to like live a life worth Journeying and exploring and doing all that and once you have all that money kind of defeats the purpose because you can you don't have that end goal and doing all that. And once you have all that money, it kind of defeats the purpose because you don't have that end goal. So maybe I'd leave them enough to be able to keep them comfortable in the early phases of their life to where they would still have to think about working.

So I would say, let's just say we, I'd leave three kids with like, oh God, this is question. Like, I don't want to say too much, but let's just say I leave each of them with like 10 million dollars and put that in an account for them and they can access that out of whatever, you know, this is the logistics.

We have to go down the rabbit. I have to speak to my attorney. Can they get all 10 million in one shot or is it prerated? Yeah, I would say- Is it like drip release to them? Yeah, I think drip release would be the best way to do it because yeah, 10 million in one shot is just like a,

yeah, just a Red Bull. Just a Red Bull, dude. But yeah, no million in one shot is just like a, yeah, just a Red Bull. Just a Red Bull dude. But yeah, no, I don't think they need all that money. I would probably have that either invested into like something, a cause that I would want to be behind or an industry that I would want to be behind or something that would be helping just the betterment of whatever it is that I would want to get behind

at that point. And I'm still growing. So I don't know what that could be. It could be popcorn for all I know. We don't know where this is going to end behind at that point. And I'm still growing, so I don't know what that could be. It could be popcorn for all I know. We don't know where this is gonna end up. Christian popcorn. Yeah, $900 million invested in a popcorn on my deathbed. But yeah, no, I think that, I think that,

does that, is that a good, like, is that like a, I know it makes sense. No one's given the same answer before, so it's fine. Wow, I know some people are like, all of it. We've had very different answers. None of it happened multiple times, Like none of it, zero. All of it has happened multiple times. Both are right. Right. Because it's right. It's up to them. Whatever they want to do. Some people want to do it for legacy. Some people trust their kids are

going to be a good steward of capital. Some people think their kids have no chance if they're given all that money because they're going to be jerks. So like every one of them is right by the way. Right. No another one wrong because it's up to them. It's up to them and their children and what they wanna do and what they think will happen for their kids, their grandkids, et cetera. And I just like to hear the different versions. I like the way that people think about it.

Right. And with that, it makes me adjust each time. So I hear like, oh, I like that part. Oh, I like that part. And that's why I ask that question, not to every single person, but to most people on the show, because I think the people that are out there listening can pick and choose different things that they like. They hear the different numbers, the different concepts,

the different percentages, the different things that people and their rationale is typically about the life of that child. If you hand a child 10 million, 100 million, or all one billion in this scenario, that's a different human. Oh yeah, absolutely. The butterfly effect is very different

for every one of those scenarios. That's why I like the journey aspect of it, because if I didn't go through that, because I didn't grow up wealthy at all. So the journey is what brought me here to be able to sit with you and have this conversation. And I feel like there's so many things that came out of me having to work and figure it out and be creative and innovative and whatnot that have made my life worth living.

And if you would have handed me 10 million dollars back when Vine came out, I probably would have been broken a month later. I had a lot of fun. Oh, yeah. That month would have been crazy. Yeah. Yeah. All right, yeah. But I had a lot of fun. Yeah. Oh yeah. That month would have been crazy. Yeah. Yeah. All right guys, you're listening to the Money Mondays.

Make sure to visit us at themoneymondays.com. Have these discussions with your friends, family, and followers. We all grew up thinking it's rude to talk about money. I think it's insane not to talk about money because it impacts our daily lives with loans, financing, accounting, taxes, IRS. If I borrow money from my friend, how do I pay it back? Should I get a contract? What do I do?

And nobody talks about salaries or any of these things because we thought it was rude. And we're gonna change that motto. And I need you guys to have these important discussions with your friends, family, and followers. Make sure to follow at Christian across social media. You probably already are. If you're not, do it, enjoy the content,

and we'll see you guys next Monday. ["Skype Rewind"] Ladies and gentlemen, welcome to the easiest mastermind, phone call, Zoom call, podcast I've ever done in my life because with a friend of mine that I've known longer than anyone in the history of speaking, business, and just pretty much life in general. When I was 18 years old, I got a random, it wasn't a text message,

because texting wasn't really a thing back then, around 1999, it was a phone call. And this message said, hey, do you want to get on my private jet at 10 a.m.? Mind you, it's 8.20 in the morning. So in one hour and 40 minutes, do you want to get on my private jet? I'll never forget this.

And I look at my girlfriend, I was like, hey, I'm going to get on a private jet at 10 a.m. and I look at my girlfriend. I was like, hey I'm gonna get on a private jet at 10 am. I didn't ask I just said i'm about to go I'm gonna go with this guy named Marshall silver and she was like wait, didn't you just meet him yesterday? I said, yeah, I met him underneath a casino. He was like playing 10 000 a hand on six different hands at the same time It was insane I'm gonna go with him. I want to see what's going on. He didn't even give me any context I'm gonna go with Marshall silver So I get on the plane. I go to Las Vegas. And during that one hour flight, I

think I've learned more things about life in one hour than I did like the last couple decades since then. Because the things he taught me, which I'm going to get into, I'll tell you some of the fun ones that are stuck in my hand. Like when I, here I'll give you one real quick before we even get to this is the longest intro in history of podcasts we've ever done. Whenever you say the word honestly, he stopped me and it's still in my head like, he said, when you say the word honestly, you're inferring that other things in the past were not honest.

And it's literally now to this day, happens all the time, people say the word honestly and I wanna slap their hand the way he did in that moment. Or just listen to him. Just listen to him, exactly. All right, so he has an illustrious career. I think he had over 12 years on the Las Vegas Strip for his casino show.

He's been on David Letterman. I can't even count how many times. I don't have enough fingers for how many times he's been on television, especially Household Name shows over the years. He's considered one of the most famous hypnotists in the history of the planet. And some of our speaker, coach, mastermind.

Sometimes I rent out his freaking 17,000 square foot palace in Las Vegas. Just an all around friend of mine that I can't explain enough. I don't wanna do the longest intro in history, but we're already there. So please give a warm round of applause to Mr. Marshall Silver.

Yay. Hey brother. How's it going? Good to see you, as always. So here on the Money Mondays, we typically keep this under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes.

So this podcast will be around 34 to 38 minutes for you guys today. Just wanna say that at the very beginning. As you know, I'm not running any commercials here. We're spending 70,000 a month to keep this guys free for you guys because I want you to learn about money. We all grew up thinking it's rude to talk about money.

I think it's insane not to talk about it because it's reality. And sex. Yes. Money and sex. Wait, let's just change the name. Yeah, sexy Tuesdays. That would be the number one podcast for sure.

Well, here we go. Let's launch it today. All right, guys. So we're going to dive right into it. We cover three core topics. How to make money, how to invest money, how to give it away to charity. This person teaches people how to do this. Not just talks about it, not just thinks about it, not just theorizes about it. He literally has people pay him $10,000, $ 50,000, $100,000, sometimes a million dollars for coaching for him to get into their minds

and fix them and build up their careers. So with that being said, give us the quick two minute bio so we can get straight to the money. Yeah, born on a farm in Michigan, no running water, no electricity, no phone, 10 siblings, mom raised us basically on her own, no father figures in the mix of all that. And when you grow up in those kind of dire straights,

you learn very quickly, if it's gonna get done, you gotta do it. The first house we lived in got condemned. The local community realized we were gonna die in a cold Michigan winter, so they renovated a chicken coop, much like your ranch here. There are lots of places for animals to be, but there's no animals there.

And so they renovated the chicken coop coop and we lived there for four years. And no adverse side effects. Four years. Yeah, four years. And then my mother was a welfare worker. That's what she did for a living. And a local judge died. She contacted the family and said, we don't have much money, but we'll take good care

of your house. May we live in your home. Wow. And they let us live there. And so we lived there for four years. And then we ran out of money again, even though we weren't paying rent. We ran out of money again. Couldn't pay for the heating oil in a cold Michigan winter.

So mom packed up our station wagon and she returned to her roots, which was Southern California, San Diego. And so when I was 14 years old, moved to San Diego and was looking for myself, I'd always been an entertainer. I've been on stage since I was seven. And then in the course of my life, at 16 years old, I got hypnotized.

It changed my whole life. And it made me realize we are who we think we are. And I realized I was no longer a pauper. I was a multimillionaire whose money had not yet been deposited in my bank account. Yet it made me view the world differently. It made me look for different things. And so in that process of looking for where the money was

I was fortunate enough that I found a mentor early on hired me to work for him at 14 years old And he's the guy's name is Chuck Martinez, and he's the guy that reinvented Halloween So when you go into the Halloween shops or spirit or any one of those stores in the big box He's the one that came up with the idea of putting the Halloween store in a space that was only there for 30 days. Previously people would lease out a costume store 12 months out of the year to do business two weeks out of the year. So I watched him from the time I was 17 years old until I was 23 years old go from basically broke to having $60 million net worth.

And my brain said, well well if he can do it, my mentor can do it, so can I. And so that was the search for me, what's my vehicle, what's my passion. From the time I was 21 until I was 23, I went through eight jobs and eight apartments in two years looking for myself. And then I was reminded, I stumbled upon a guy

that I had known socially a little bit, and he had become a hypnotist. And I said, you know what, I was reminded, I stumbled upon a guy that I had known socially a little bit and he had become a hypnotist. And I said, you know what? I'm reminded that when I was in my teens, I got hypnotized, I should research this. And the moment that I researched it, I found the number one guy in the world, kind of like what you do,

I said, I'm gonna go hack their process. And I hacked their process, became a hypnotist, and as they say the rest is history, within two weeks of becoming a hypnotist, I was they say the rest of history, within two weeks of becoming a hypnotist, I was on Late Night with David Letterman. Within three weeks of becoming a hypnotist, I had booked a show that didn't exist four nights a week at local nightclubs in San Diego. Since then, I've been blessed.

I'm a grateful man. I've done over $600 million in personal income. As you know, my main residence is in Las Vegas, 17,000 square foot palace. My second home is on the beach in San Diego because it's the beach and it's San Diego. Seriously. And I'm a grateful man.

I get a chance to not only teach people how to rewire their brains, I love making money. I think money cures most things. That's why I love your podcast so much. And I think that money doesn't have to be a difficult thing, but I think the biggest battle most people have is they're in their heads. And they think that making money is difficult. They don't realize that it's not difficult. It's very different though. And I think that's the distinction that people don't get that everything that they were taught by their broke or semi-broke parents or middle

class or even upper middle class parents will never make them rich. And that's the distinction. So right around the time that I met you, you just came off a big win. You sold like $150 million from an infomercial. Could you walk us through that whole concept? Yeah, you know, this is before there was social media. This is before, you know, people created viral videos. So infomercials were the viral video.

And so I had an idea in my head. I shopped it around to everybody, all the producers of infomercials at the time, and I couldn't get anybody to carry the show. They all said, oh no, nobody will believe in hypnosis, not going to look real on television. Two people that I talked to wanted the concept, but they were only going to pay me a point. They were going to pay me a dollar for every hundred dollars worth of goods. One point? One point, $1. And I said, no, it's my show.

It's my idea. It's my product. It's all mine. I'm not going to take one and give you 99. That doesn't make any sense. And so I did what entrepreneurs often have to do. I just did it myself. And I had an idea for a show.

I took it to a local producer, and I said, how much to produce the show? And he said, $50,000. And I said, OK, but do not ask me to profit share with you. He said, oh, no, we won't profit share. We've lost our butt too many times doing that. I said, great. Because I also knew that once he saw what I did,

he would want a piece of it. So we start shooting the show. I only had 10 grand. And it was hidden in a safety deposit box because I owed $250,000 to dollars to other people had judgments against me already and I'm just attempting to you know dig my way out of the hole so I had ten grand in a safety deposit box and I said I'm gonna give you ten grand now I'll give you ten here ten ten ten and so forth and after he saw me on stage and

watched me make everybody run to the back of the room and throw down their credit cards and you know I closed 95% of the room he everybody run to the back of the room and throw down their credit cards and I closed 95% of the room. He came back to the back and he said, I know I said I wouldn't ask you for a profit chair but I have a proposition for you. How about you don't pay me any more cash upfront. How about you give us $2 per unit for the first 100,000 units and we'll fund it that way. And I said sure why not because I didn't have the money.

So it was basically a Tom Sawyer close. thousand units and we'll fund it that way. And I said sure, why not? Because I didn't have the money. So it was basically a Tom Sawyer close. And he got into it and to their credit, they did a really good job on the infomercial. And I wanted it to be right. It was my Hail Mary pass, I knew it had to work. And part way through it, it was taking a lot longer and probably costing them more than they expected.

And he came back and he said, look, would you give me another two bucks for another 50,000 units? So that would be a total of $300,000 paid to him on the first 150,000 units. And in the first year, we did 1.2 million units in sales. We did $120 million on a $10,000 initial outlay on what essentially was a 28 and a half minute video.

So when people are talking about, oh I've got a billion views, I love that, that's all well and good, but we had a we had over a million people vote with their wallets. Right. And that's the that's the important part. And I think that a lot of people don't understand that there's there's a point where you have to ask for the money. There's a point where you got to say, okay, this is what it costs to interact with me. And you know I kick myself now. I mean, I feel like an idiot now. Because if I knew then what I know now, I'd be worth $10 or $15 billion for sure, guaranteed. I just didn't know.

I was fat and happy. And I think that happens for a lot of people that don't have much money, that make a fair amount of money fairly quickly. Oh my God. Oh my God. And so much to my chagrin, I thought the faucet was going to stay open the whole time, but I didn't realize, number one, the faucet shuts eventually, no matter what your product is. And also, I forgot to put a stopper

in the bathtub. So I find myself broke after making $22 million in one year. I find myself broke. A lot of bad investments, a lot of stupid moves on my part. And so I do it again and I make tens of millions of dollars again. And then I marry the wrong person, unfortunately. I was married for 11 months, the divorce took four and a half years. I don't know if you knew this about me. And so I find myself broke again after four and a half years. Wait, the one that stole casino chips? No, that was a different one. But thank you for throwing all my dirty laundry out there. No, that was the girlfriend I was dating while I was going through my divorce.

Exclusive. By the way, the good news is I had a general manager while my girlfriend is robbing me blind and the soon to be ex-wife is taking me to the cleaners. I had a general manager who was my best friend, unbeknownst to me, while she was running my companies had embezzled over a million bucks from me. So it's like, oh. At the same time. And so it's okay because even when I was suffering through that embezzlementled over a million bucks from me. So it's like, ah. At the same time. Yeah, and so it's okay, because even when I was suffering through that embezzlement

of over a million bucks, I said better now with millions than later with billions. And one of the biggest lessons for me anyway, and something that I tell my kids all the time, getting angry at the game has zero point. People go through divorces, people launch companies, make billions even, and lose it all. Stuff happens. People go through divorces, people launch companies, make billions even and lose it all. Stuff happens. People have completely happy lives and then wake up one day with

a bad diagnosis health-wise. So stuff happens. So I always tell my kids and my wife and the people that I teach, don't be attached to anything. Don't be attached to being rich, don't be attached to being poor, don't be attached to being healthy, don't be attached. I mean always seek to be healthy, seek to be wealthy, seek to have great relationships, except you can't be attached to being healthy. Don't be attached. I mean always seek to be healthy seek to be wealthy seek to have great relationships Except you can't be attached to it because the moment you tell God your plans for your life is the day God laughs So so don't do that. It's not a smart thing On the make money side of this podcast. What would you say holds people back from trying to make money?

I think most people don't realize that money's math. And I think that the challenge for people, most people are not as empathetic as they need to be. They're not able to get into the consumer eyes, the head of the person they seek to sell to, and say, what do they need? Not, what do I want? And so I tell people, get out of your head, get into your customers' lives.

Look at the world from their point of view and say, what do they need? You know, I train a lot of speakers. I help a lot of people in their live events make money. I'm a very different kind of guy. I'm contrary to what anybody might think. I don't really care about fame. It's a part of the business. It's a function for sure. It's a part of the business, but I don't care. I care about making money. It's my business. And so I approach things differently. I make sure that content is always king.

And I just, again, think that most people don't make the kind of money they could make because they're filled with ego. And they think, I need to make money my way, not the way money is actually made. You know, you're a classic example of somebody who always pours right back into their businesses. I know you have a lot of very wealthy friends and a lot of people that you hang out with that burn through boatloads of money. I'm sure you see it. Obviously without dropping any names, Mayweather, or people like that, that again, they're living

a big lifestyle. I pray that they get it, but there's too many people like that, like a Tyson who had a monstrous career. A remarkable career. And at the end of the day have nothing. And so the, you know, my, my battle is to just be happy. My whole thing is figure out a way to be happy. There was a point I had already met my wife, Erica, and she's the best decision I ever made in my entire life.

As you know, cause you've known me through the time of having the crazy girlfriends that are ripping me off and cheating on me and the crazy ex-wives. Erica is the best decision I ever made. And when I met her, I was rolling in the dough. I had millions of dollars in the bank. And I went through a dip in 2013, like a lot of people did around that time.

And I told my wife, I said, we're going to have to sell one of our houses. We're going to have to sell the beach house, or we're going to have to sell the house in Vegas. We're going have to sell the beach house or we're gonna have to sell the House in Vegas. We're gonna have to downsize everything We might even have to sell both houses and she said, you know We can sell everything move into a studio apartment because we had two sons at the time and I she said doesn't matter All I want to do is be with you and I and I when she said that I realized that was God Reminding me this woman loved me and not the life

Yeah, and it every day she's just grateful. And I think that that's the other side of the coin is Napoleon Hill devoted an entire chapter in Think and Grow Rich to being what I would call evenly yoked, having a good partner. And it's not just your business partners, it's also especially your life partners, your husband, your wife, your boyfriend, girlfriend, whomever you're with, they've got to not be work. And so before I met my wife, I prayed to God, you know, because I'm rich, I am rich, I admit that, I'm funny, I'm charismatic. Ridiculously good looking.

I'm ridiculously good looking, massively humble, that's one of my favorite qualities about myself. And so it was never hard for me to meet women except when I realized that I had bad strategies for relationship, I said, God, give me someone kind. I don't want to do drama anymore. That's the only criteria I have, no drama. And you know, it's amazing that we get what we're looking for and we tend to receive what we ask for as long as our self-esteem is high enough that we know that we deserve it. On the investing side, why should people invest into themselves by either hiring a coach, going to Mastermind, going to Live Event, etc.?

You don't have anything else. At the end of the day, when all the chips are down, real estate goes up and down, you can launch the most successful brand in the world and somebody else comes along with a slightly different idea and puts you out of business. You take a look at MySpace or any number of brands. Snapchat. Yeah, exactly. And so what happens for people is

I think that they don't realize that at the end of the day, all you have left is you. And your resilience is what's gonna determine whether or not you're a success. Take a look at somebody like an Elon Musk,, again, the guy clearly doesn't care about money. Doesn't own his own house. Spends most of his time at his work, works 80 hours a week.

It's all because he wants to use himself up. I think that that's the biggest challenge for people is they want to make money for a reason. They don't want to live their life and have what they do naturally produce the revenue that they seek. And I think that's the biggest thing. I don't like working out anymore. I'm level 62 and I went through open heart surgery

two years ago and I'm not a fan of working out. I'm not a fan of going to the gym. I love my wife and I love racquetball. So when I go play racquetball five days a week with my wife, I don't have to force myself to play racquetball. I don't have to get myself out of bed. All I've got to do, I wake up and I go, let's go play racquetball, days a week with my wife, I don't have to force myself to play racquetball, I don't have to get myself out of bed, all I've gotta do, I wake up and I go, let's go play racquetball, it's so much fun.

And I think that that's the biggest challenge for people is how do you arrange your life so how you live your life naturally produces the result you're seeking. You know, if somebody is constantly trying to deny themselves the food that they like, that's a battle. But if they retrain their brain,

or use someone like me, a hypnotist, and let me hypnotize you to make the foods that are healthy for you taste better, or let me hypnotize you to have you fall in love with sales, let me hypnotize you to have your brain think like a genius, because geniuses don't say, can I? Geniuses say, how do I? Edison and Elon Musk, or even Tesla, they didn't say, can we invent this thing? They said, no, the end result is a given. Let's work backwards.

Let's invent a bulb that burns for a minute. Let's invent a bulb now that burns for five minutes, an hour, a day, a week, a month. Hell, the LEDs inside of your studio here are supposed to last 25 years, although they haven't been around 25 years. So I'm not sure they would really know that. But that's the point, is that some is better than so I'm not sure they would really know that but that's

the point is that some is better than none you've got to figure out a way and I know you teach a lot of this on your podcast you've got to figure out a way to get moving because the momentum is what's going to carry you toward the end result yeah so someone invests in themselves right they go to an event they buy a course they they get a coach, and then they don't go do the thing that they learned. What would you say is holding them back from taking information that they know they wanted

and they actually paid for it, and then they go do the thing? That's where I come in. And that is where I tell people when I'm on a stage, I'm here to protect the investment you've made in the other programs. Because ultimately no real estate training, no speaker training, no business development training, none of it works.

Only you work. And so when you decide what's going to work, that's when it's going to work. And the application is challenging because the person that went to the seminar can't apply what they learned. It's the person that had to be transformed that will apply what they learned because that person will do different things. If the person would have done different things, they would have done them before they got to the event.

So the largest portion of mentoring or training or the stuff that we do is figuring out a way to inspire people to say, this is what I want. You know, I was asking before we started recording, what number podcast? And you're, you know, upwards of 70, 80 now, because you've been doing this for a while. The first ones were hard.

And you barely, I know you had a huge audience from the beginning, but for most people that launch something like this, you're not gonna have an audience for your first four or five, six shows, let alone four or five, six months. But you gotta stick with it. You gotta be willing to go through the suck.

You've gotta be willing to do poorly. suck You've got to be willing to do poorly I own a URL called put out crap and I also own the URL put out crap 2.0 Because that's what you've got to do. You've got to let loose of the need for other people's approval you got to let go of a Desire to look good in front of other people and just say no, I'm gonna look horrible until I don't look horrible anymore you know my children I'm strict to look horrible until I don't look horrible anymore. You know, my children, I'm strict. We just toured your ranch here and one of my kids was having a hard time. I'm strict in attitudes, everything, and I will pull them aside as I did on the tour

today and say, that's not acceptable. Figure out a way to shake it off. Whatever's going on in your head right now, figure out a way to lose it. If you need me to help you, glad to help you. If you need a hug, glad to give you that hug. If you need encouragement, whatever you need, except it's not an option to be in that negative mindset. You've got to let it go.

And I think that, you know, of all the things my wife and I talk about, what gifts I want to give the kids, I want them to be confident. I want them to be secure in themselves. Because I think that, you know, if all I was able to do for somebody is make them ten times more confident than they are right now, they're going to be wealthy. If all I could do is teach people the number one business skill I believe people need to possess is an ability to sell things. That when you know how that subconscious process of influence works and you know how to sell

things, the world's your oyster. There's a famous line by Mark Cuban that says, sales cures all. When I think about it, and I'm gonna ask you, is I think sales cures all. The concept is it makes your staff excited. It makes your business have more money, obviously. It makes your vendors excited

because you're spending more with them. Your marketing department's excited because it looks like it's working, and your investors are happy if you have investors. Every single person, from customers, employees, everyone in the office, outside of the office, people that you don't even know that are talking about you, when they see you go from one million to four million,

four million to 10, 10 million to 20 million, that flow of money causes more action. So for you, when you hear the line, sales cures all, what do you think about and what should people be thinking about? I kind of believe that. I don't believe sales cures all, but I do believe money cures all. Or at least most things.

Money cures most things. I'll give it that caveat because there's certain health things and other challenges of the world that throwing more money at it won't necessarily take care of it. I do think though that part of what people don't realize is that if there isn't sales, there isn't a company. If nothing is sold, there isn't a business. And so I think that the first step psychologically people have to do is they've gotta fall in love

with this process of persuasion. You know, when you watch me on stage, as you watch me on stage, I'm hardcore. I don't let up. But I tell the audience before I start, I'm here to sell you something. Raise your hand if you are okay with it. I'm gonna bluntly tell you I'm going to sell you something.

Yeah, who here believes I'm gonna try to sell you something and then all the hands go up and I say, I will not sell you something. Raise your hand if you are OK with it. I'm going to bluntly tell you I'm going to sell you something. Yeah, who here believes I'm going to try to sell you something? And then all the hands go up and I say, I will not let you down. Except I'm not even going to try to sell you something. I'm going to sell you something. And then the caveat is, it's good for me. It's good for you. It's good for the entire economy. Everybody wins.

And I think that that's the piece that most people don't know because it's hypnosis. Oh, you're just trying to sell me something. And my response is, well, duh. I'm a salesperson. You're at a seminar. It's what we. Oh, you're just trying to sell me something. And my response is, well, duh, I'm a salesperson. You're at a seminar. It's what we do. Are you new?

And it's that unapologeticness about it. Kind of the same thing again about being a parent. I don't apologize to my kids for reprimanding them. I don't apologize to them for redirecting them. I do ask them afterwards, do you know why I did that? Yes, daddy, because you love us. I know you know that I love you, but what was the behavior I'm seeking?

Don't run in the house. What's the reason I don't want you running in the house? Because you already said you're not coming to the hospital with us. I'm not. No, I'll get you an Uber. I'm not going with you. If you're dumb enough to run after I told you 100 times,

then you're on your own, dude. Wait till you have kids. You'll enjoy that too. I'll get 17th. Yes, you'll get it. Okay, so what about. Congratulations by the way on that. Thank you, thank you. I know you've been wanting this'll enjoy that too. I'll get 17th. Yes, you'll get it. Okay, so what about- Congratulations by the way on that. Thank you, thank you.

I know you've been wanting this for a long time. You know, sometimes people say, oh, you won't know how it feels till you're kids. And I have 37 nephews and nieces because I have so many siblings. And I always said, yeah, yeah, yeah, I love kids. I've got nephews and nieces. It's not the same.

When they're your flesh and they're your seed, it's not the same. It's remarkable. Best and they're your seed, it's not the same. It's remarkable. Best time of my life. I don't care about anything anymore than making sure my wife and my children are provided for. That's all I care about anymore. So investing in relationships.

Oftentimes people get stuck, whether it's they're scared to talk to their boss, they're scared to talk to their husband, wife, boyfriend, girlfriend. They're scared to talk to their family member, parent, kid, et cetera. They're scared to talk to their boss. They're scared to talk to their husband, wife, boyfriend, girlfriend. They're scared to talk to their family member, parent, kid, et cetera. They're scared to communicate. How can people get over that communication barrier?

I think that it's a training cycle. I think we get used to doing things in a certain way. And because we're used to doing that, it's not the communication that's difficult, it's the break of the pattern. You know, you have a relationship and things come up and you don't talk about the offense, you just kind of let it go and brush it off

and you hope maybe that's a one-time thing and then it happens again. You go, God, maybe it's just a two-time thing. Well, it's not, it's how that person interacts. And so for me, I nip stuff in the bud. I just hired a new teammate and brought him on and we've been buying him lunch every day while he's been hanging out with us.

And the other day he said, man, thanks so much for buying me lunch. And I turned to him and I said, don't get used to it. That doesn't mean I'm not going to buy lunch whenever. I just don't want you to take it for granted. And I think that that's the challenge is that you've got to nip stuff in the bud. You've got to communicate it quickly because if not, then it's harder and harder and harder to communicate. And I think that it's that retraining cycle. One of the things that works for me in my relationship with my wife is relationships are built on agreements.

And the better the relationship, the stronger the agreements. So we have a lot of agreements. One of the agreements, of course, is we don't touch each other in anger. We don't grab each other's arm. She's not allowed to whack me when she's upset with me at all. Nothing. My wife and I will drop good F-bombs in the middle of passion. F me, F me, F me.

I'm okay with that. Except we don't ever use profanity when we're in a disagreement. And that's the agreement. We don't use profanity. So every once in a while one of us might lose our mind for a moment and use profanity. And the other one says, do we have an agreement? Yes, forgive me. I'm just so frustrated right now. Okay. Okay well what's the agreement? The agreement is we

don't use that so forgive me this is my point and I think that that's the challenge is establishing new new relationships you know you and I have been friends you're one of my oldest friends too and the the thing about it is is you know in my friendships I respect. I give respect and I require respect. And when I see there's not respect, I'll ask the person, do you realize this is going on? And is this intentional or is this something you just didn't notice or are you overloaded?

Because we never know what somebody else might be going through. I don't know what stress. You got this ranch, you got $150,000 a month in food bill. And that's before you eat. And so, yeah, no doubt, I understand. And so again, you never know what somebody else is going through, and you might think it's you personally

that they're being this way with, and it's not. I texted you the other day, and you're usually very prompt and getting back to me. And I texted you three times and didn't hear back, and it's not like you. So my next text was, are you okay? Are you okay? Yeah, I just want to make sure you're OK. And you said, Marshall, I got 87 texts on that post that I made.

I got 45 people waiting here. I'm over here in this. I'm traveling. My schedule's this and that. OK, thanks. That's it. And I think that that's the easiest thing to do to just inform somebody.

You know, we're running late. This has happened. I'm dealing with this stuff. Thank you. So I think the way you communicate is you don't need approval. My father, and I didn't have a good relationship, I'd call him on the phone, the first words out of his mouth, you little SOB, why are you calling me? Last words out of his mouth, you little MFer, don't ever call me again. And he didn't use acronyms. And for the longest time it was hard. Because I thought, you know, why doesn't my father love me? And then one

day I heard somebody say something, they said, hurt people, hurt people. And when I heard that I went, oh, this has nothing to do with me. This is his heartbreak over the fact that my mother divorced him because he was a dick. And when I got that I went, it all makes sense to me. And so I made up my mind that no matter how mean and nasty my father was, I would be kind. I'd call him on the phone and he'd say that and I'd say, God, you know, Dad, I love you and I don't know why you're so angry at me, but I wish it was different. And I would call him twice a year because that's all that I could handle on Father's Day and on his birthday. And it was never different. One day my infomercial had hit and the show was

showing everywhere and I got a phone call and my secretary said your dad's online too. My dad hadn't called me in a lifetime and I said that's not funny. She said well he has that weird last name that you used to have. I picked the phone I said who the hell is this and he said son it's your dad. Dad how are you? He said I'm fine but I wanted to tell you I've've seen your show, your TV show, you're amazing. Thanks, Dad. He said, you know, I haven't been a really good dad. I said, no, it's okay, you don't have to apologize.

You're doing the best you can. And he said, I'm really sorry. He said, I'd like to come visit you, but I don't have any money. You know, could you get me a plane ticket? I wanna visit you. And I said, sure. I sent him the plane ticket,

and two weeks later, before he was able to use the ticket, he died. And whether he had called me or not, I knew that at the end of that time, I would know that I'd done the right thing. And that's all I care about, did I do the right thing? And I think that it's not just being conscious. You are, and I tell everybody, anybody asks me about you, tell me about Dan Fleischmann. And I'm sure most of your friends say the same thing. He is the

kindest human being you will ever meet. He knows everybody. And he is just a good soul, a really, really, really good soul. And there's not, I can barely think of another person that I would say the exact same thing about. And so that reputation is your currency. That willingness to listen is your currency and it's the reason you've had such a massive success. And I know you've got a lot going on right now. You've got a baby on the way. You're running the ranch here.

You're off speaking. You've got 45 events every year. Those events are multiple days. So some of those events are, you know, five days or six days or 10 days straight. So your whole year is packed. Yet you took the time to invite me to the ranch to do this broadcast.

And again, that's just you. And I think that, you know, people believe they have a good relationship with someone else when they like themselves, when they're in the other person's presence. So when I like myself, when I'm near you, I think we have a good relationship. So my final question, by the way,

we're gonna bring Marshall on multiple times a year, but my final question, because we like to keep this- Lucky me. Yes. Look to your right, you see those kids out there? Yep. So each person that comes on, I ask this question,

I've never gotten the same answer, I'm not gonna get the same answer right now, that's for sure. Marshall Silver, you already have done $600 million in income and sales, et cetera, and you're obviously gonna do billions of dollars before you're done here, whether you in income, sales, etc. And you're obviously going to do billions of dollars before you're done here. Whether you're 100, 120, 150, God willing, with modern technology, you live to 150. When you are a multi-billionaire and you pass on,

how much money do you leave to those kids? That's a fascinating question. So Sterling Marshall Silver, Maximus Marshall Silver, Prosperity Erica Silver. You know, there's a lot of stories of people infamously saying, I'm not leaving any money to my kids. I'm going to make them work. And I have a different take on it. My take is, I'm going to educate my children in the ways of money to the degree that they will be good steward for the leg up that I gave them.

So I don't know what anybody else thinks and I don't really care. Certainly I will give to the causes that I believe in, which by the way are kids, and entrepreneurship in kids. We have an organization called the Young Entrepreneur Society, where we teach kids how to be in business. And so I'll give a portion of money to that for sure, except my children and my wife will get the majority of the money

because I wanna make them good stewards. Now, will I put some kind of... Requirements. Yes, specific requirements. Stabilizations. Don't do drugs. Don't drink alcohol.

My own father gave me my first shot of vodka at five years old. At five. At five. And unfortunately, I'm not proud of this. I was a good drinker in my lifetime. I drink really well. I drink a lot.er in my lifetime. I drink really well. I mean, I drink a lot. And last July, I stopped drinking alcohol altogether.

I just said, I'm done. And I did because I've got kids now. And I can barely, I can hardly tell them, do as daddy says, not as daddy does. And I said, I want to inspire them to want to be healthier. If you, I love tequila. That was my favorite liquor. I loved fine wines, That was my favorite liquor. I loved fine wines.

Really enjoyed my fine wines. Except at the end of the day, being that I do what I do for a living, I had to accept the fact there's no benefit to alcohol. There's none. Again, do not think I'm judging you. I don't care what you do. There was none for me. And I couldn't figure out any way to justify that in my life anymore, especially with the kids my kids are gonna get as much as I possibly can give them

But they're gonna be giving it in a way that they know it's it's not their money like it's not my money They're a steward and their job is to multiply it as much as they can and figure out how to do good works in the world But also set their kids up because I think it's a ridiculous thing You know when parents make a boatload of money and say, well, my kids are going to have to work as hard as I work. And my thought is, well, isn't the point that they don't, isn't the point that they won't have to, yet they'll want to. Wouldn't that be the way to do it?

All right, guys, I want to try to get Marshall Silver back next week, if that's possible. But make sure to check him out on social media. Go to Marshall Silver, spelled S-Y-L-V-E- L V E R check him out you also want to watch past things that he's done it's fascinating he's got books multiple books I can't even go through them all right now and what's important here is you guys when you're hearing the things that we talked about today and then we're gonna talk about in future episodes is really think about it for your life and if it doesn't apply to you

think about the person next to you the people that you work with your friends family followers roommates etc that it could impact them. So when you hear things like this and you're hearing from someone that has these decades of experience, take it for yourself, but then think about who could I help impact in my world. We will see you guys next Monday on the Money Mondays.