The Money Mondays - Elliot Roe Exposes How Your Subconscious Mind Tries to Sabotage Your Finances | E37

Episode Date: October 2, 2023

Elliot Roe is a leading expert in Mindset Optimization for High Performers and is the world’s #1 Mindset Coach for Olympic medalists, UFC Champions, Hollywood Actors, Business Executives, Wall Stree...t traders, and poker players. His poker clients have won over $100,000,000 and nearly every major tournament title, including the World Series of Poker Main Event. Elliot's unique mindset coaching system leverages the power of hypnotherapy to eliminate fears and breakthrough mental roadblocks allowing you to operate in a state of peak performance every day. Get Elliot's Mindset & Hypnosis app here: https://primedmind.com/ Learn more about Elliot here: https://elliotroe.com/ Like this episode? Watch more like it 👇 7x Mr Olympia Flex Lewis & Bedros Keuilian's TOP MONEY TIPS 💪: https://youtu.be/LAA-OsePAOQ 'Lions Not Sheep' Sean Whalen + Boxing Champion Andre Berto 👊: https://youtu.be/kaeitVrwh0Q Timothy Sykes Made Millions Trading PENNY STOCKS 💰📈: https://youtu.be/EE2Dwe4Mvj0 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list... --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymond... Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs... Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast... Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-... TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mo...

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Starting point is 00:00:00 Ladies and gentlemen, welcome to a very, very special edition of the Money Mondays. Out of all my years in interacting with thousands and thousands of speakers and structures, coaches, etc. There's only one that I've actually paid money to and hired to help me with my mindset and he's sitting about four feet away from me. But in between us, is the real Tarzan who gets over 200 million views a month across social media. I don't know if that number's right because you got 92 million views last week alone.
Starting point is 00:00:31 So I don't know. It's going up. The price is going up. Yesterday's price is not today's price. All right, so we got the real Tarzan here. We have a very special guest. As you guys know on the Money Mondays, we would talk about three core topics.
Starting point is 00:00:43 How to make money, how to invest money, how to give it away to charity. But because we have a special guest here, we might devate a little bit and talk about some more interesting topics that really focus on the mindset. So please give a warm round of applause to Elliot Rowell. Woo! Hey guys, thanks so much for having me on the show. Absolutely. And the crowd goes wild.
Starting point is 00:01:01 Alright, so Elliot, the way this works here is we do a quick two-minute bio so we can get straight to the money. Okay, so I'm Elliot Rowe, I'm a mindset and performance coach. I'm based here in Salt Lake, Yuc-Tar, but originally from London. I've spent the last 12 years helping high performers reach the highest level of competition and actually really be able to perform at their best
Starting point is 00:01:20 in the moments when they need it the most. So it's taking people sort of top 10 in the world who are trying to get to number one. So this has been professional athletes, traders on Wall Street, large numbers of professional poker players, professional gamblers, CEOs of companies, and really helping them understand why they're running the programs they're running, that are creating self-sabotage issues, and sort of reframing those and helping them through it. So you're dealing with a lot of alpha males and alpha females that are very strong, powerful
Starting point is 00:01:49 leaders. How do you break down someone, let's just say for me, right? You're dealing with someone that has to deal with a lot of humans all the time and has to be a leader to break them down if you're comfortable enough to tell you their issues, problems, fears, concerns, etc. I mean, I guess part of it is not trying to break them down. It's sort of trying to build that rapport, that trust, and understand that everyone's on the same team. So a lot of people go into coaching situations and sometimes they feel like there's some kind of competition.
Starting point is 00:02:19 And instead of turning it into a competitive, I'm going to tell you what to do, you're going to do it. This is, we're going to work as a team together to understand your subconscious, and it's me and your rational mind against the subconscious program that's creating the problem. And it's really, I think, that teamwork and understanding that we're on the same team, we're working together to get that change, which is gonna make you as much money as possible, which is usually why people are coming to me. So let's give vulnerable. The one topic, the main topic I want to talk to Elliott about was needles.
Starting point is 00:02:49 So I grew up and we figured out, or Elliott helped me figure out that when my father, he was going through dialysis. Inside, sit there and watch him. They'd remove his blood for two to four hours at a time and have to re-circle that his blood back in, basically clean his blood. And I would sit there at the hospital with him or at the dialysis, for hours and hours at a time, and that's basically my main memories of my father. And so I think that was the main topic, and he walked me through like, why, why did I
Starting point is 00:03:13 see that, what happened with the nurses, like we went deep into that, and I bore you guys with all the details, but I had this insane fear of needles, you see how you use the word head, back in the days, right? Yeah, used to. Where if I said the word needles, my hands would turn pitch wide, I'd freak out, etc. And consciously didn't bother me. So I've told Tarzan this before before I've even hired you and worked with you. I don't mind pain.
Starting point is 00:03:35 Hit me as hard as you want. You hit me like I don't mind pain. I'll go cut my fingers and hands in the ranch. I'm not scared of blood in a physical sense. Consciously. Subconsciously, which you helped me break down is that I had this thing that was like a stigma or whatever you want to call it, just like watching my father go through that situation. But after the last few months, I can say needle needle needle, you know what I can say
Starting point is 00:03:58 all the time. I've been staring at needles, watching it on YouTube, watching friends do like IVs and I've, I still haven't done it yet personally, which'm going to but I don't even say once feel weird about it yeah not at all not even a little bit and so now I'm like overly practicing because I want to get to that moment where Tarzan and I actually have a group chat we're actually buying an IV company to have IVs at the ranch that's how much I want it like I want to own IVs not just like What can you say about that main concept of what what you helped me get so so I believe that all fears are learned
Starting point is 00:04:40 So we come into the world fresh and we learn off is so from an evolutionary perspective So if you think about it, it was very useful for children to pick up fears easily from their parents. So you're in the jungle, there's a tiger, your mom starts screaming and freaking out, you know you're supposed to be scared of spiders, it's life and death. That's very useful for our subconscious. Unfortunately, in modern life, it's not as useful. So if we talk about the needle situation, there's something that's created a fear there that's made the, you're subconscious believe this is life and death. And it's not a rational fear, but you're subconscious has decided, I am going to protect Dan every way I can from this because this is something that's very important in this life and death. So what we use with hypnotherapy is we can get into a guided meditation
Starting point is 00:05:21 state. There's no magic. It's not like the stage shows, but you get very, very relaxed. And then it shows you these memories and where these issues are coming from. And then you can reframe them. So we can look at it from a more rational perspective and adult perspective. We can bring love into memories where there might have been tragedy or there may have been abuse or whatever issues. And by reframing those memories, the trigger changes. So the trigger that was there is no longer there before. I actually came into hypnotherapy because someone had recommended a hypnotherapist for my fear of flying. So I had a horrific fear of flying. The same sort of thing is you're describing. So I'd be an attacksy guy into the airport
Starting point is 00:05:58 and I would have like a massive heart rate. I would be convinced I was going to die every time I got on the plane. Like just extreme. Couldn't understand it. I wouldn going to die every time I got on the plane. Just extreme. Couldn't understand it. Wouldn't even fly long haul. So at the time, I wouldn't be here in America. Went sort of him to the therapist. She takes me through this process of getting very relaxed, tracing back the memories. First couple of memories were just turbulence in planes, so made sense.
Starting point is 00:06:21 And then came up with a memory of me seeing a picture of a small plane at my grandad's house as a small child and being told that it crashed and killed one of his business partners. So it was really interesting. We worked through it. We went through the logic, released all the stress and tension. Afterwards, I didn't have the same response to flying anymore. And what was most interesting is I wasn't consciously aware of the memory. So I spoke to my parents and I was like, this thing came up and I was most interesting is I wasn't consciously aware of the memory. So I spoke to my parents and I was like this thing came up and I was showing this picture, was that real? And they were like, yeah, that was real, you remember? And I was like, well, I didn't remember. And now I understand and because of that, I went and got trained as
Starting point is 00:06:55 a hypnotherapist because it blew my mind that my life was like, I could now travel the world. And that was a really big deal for me. So I'm going to become a nurse and actually start. But you're going to buy an IV sense. I mean You basically doing the same. So you mentioned Children like realizing that there's a tiger that should run away Yeah, can you explain why the real Tarzan would run towards the tiger and I would make a video with it
Starting point is 00:07:19 You mom didn't shout enough when the tiger's You know you talk about that and you know, parents give us fears. Both my parents are like completely fearless, you know. So I think that's where I got that from. It makes complete sense because it's your learning as a child. Like this is danger, this is life and death. And then the subconscious kicks in. And it doesn't have to be something rational.
Starting point is 00:07:40 And that's where so many people, like you're describing with the need, they have something where they're like this doesn't make sense, this doesn't fit the rest of my personality. But for whatever reason, my whole system triggers in that moment. And the majority of the work I'm doing isn't on the fears like this, but it's like, people have it when they talk to investors.
Starting point is 00:07:58 They can't make the sales cool. When their bank account hits a certain level, I've got a lot of guys who, and it can be a million dollars, ten million dollars, fifty million dollars, when they hit a certain number, they start freaking out and they self sabotage and they bring that number down to a level they're comfortable at. And it's helping people understand where this logic came from and how it's really just they're trying to keep themselves safe because of something they've learned previously, but because it was something that was learned, it can be unlearned, rather than this is innately
Starting point is 00:08:28 you. So, the number one fear is technically public speaking. Yeah. Number two fear is snakes. Why? There's Tarzan. The first time we got him, we're at the Muscle's house right now at the Muscle on Instagram. We're at his house right now because we're about to throw a 7,000 person event.
Starting point is 00:08:45 The second we get here, Tarzan sees a mountain, so I need like, oh, I'm going to go find snakes. And he walks away. I think it's cool. This will be good content. Yeah. Yes. Utah snakes mountains for sure.
Starting point is 00:08:56 So why do some people walk towards fear like that? Well, I think it's because, well, one people like challenging themselves, but also I would probably say it probably isn't a fear for you. And that's the difference because it's not necessarily walking towards the thing that really triggers you. For you, it's interesting, it's exciting. For other people, it may be a fear. And just everyone has their own triggers and it's understanding that just because something
Starting point is 00:09:21 scary for one person doesn't mean it's scary for someone else. And that's why we can have different different superpowers in different areas. So you mentioned something, oh good. No a few years ago I had a public speaking engagement in New York and it was my first my first year going viral and I've never done a real public speaking event and I was petrified. Yeah like literally scared and luckily I had to wear a snake. So they calmed you down. Yes, no, but I wore the snake right and I start speaking in a snake like literally wrapped himself around my whole face and I couldn't see it But I can still talk so now I'm talking on stage all these people and like literally I can't see so I'm like calm
Starting point is 00:09:59 Because I can't see this giant crowd and everybody's like cracking up laughing like guys actually this is perfect because I'm really scared of y'all versus not shit. This is the good thing. So, yeah, it's crazy. You say public speaking in snakes and how that kind of merged. And yeah, it's awesome. So you mentioned that some of your clients actually have a fear of hitting a certain number
Starting point is 00:10:17 financially, 1,000, 10,000, 50,000, etc. I mean, that's a fascinating topic. Like, why do you think people are scared of money or success? So I think it actually starts off that they're not where they have a fear of a certain figure. But what happens is when they hit that figure, they find themselves bringing themselves back to it again, bringing themselves down, bringing themselves down,
Starting point is 00:10:37 when they get past that level. And I've seen really interesting things over the years come up in sessions. For some guys, they have a real issue with making more money than their dad ever made. And it just comes up, like they were, so they'll say, Elliot, it's always want to hit a million dollars or five million dollars or whatever it is. And then we'll talk about the wealth of their parents and it will turn out that that was the most money their dad ever had. And they've got some fear
Starting point is 00:11:02 of overtaking their dad because that's going to change the social dynamics in a situation. Other people get scared of making too much money and creating too much distance from their friends and peers and family because there is a change in relationships as you become more successful and than the people around you. And sometimes people like to cap that. So I can be twice as rich as my family, but if I'm five times as rich, that might mean they don't love me so much. They might judge me for being rich. They might think of me differently. And these aren't consciously understood issues. So they couldn't logically explain why they have this, but when we're
Starting point is 00:11:37 in those sessions and we're going deep, they'll start saying, I'm worried about my brother not talking to me anymore. My dad at the dinner table used to say that rich people were evil. Right. And what was rich, rich was the neighbor who had $5 million house. So they don't want to be that person because that's who their family was criticizing. There's also a lot of people who struggle with stuff, like fear of success because if they can put a cap on it, then they're in a situation where they're like, they're
Starting point is 00:12:05 just not going to fail. So, they know they're going to hit this level, but if they can give it 80% and get to here, they can still say, well, if I gave it 100%, I would have got there. But they don't have to find out if they've actually got the potential. So, some people hold themselves back, so they never have to find out what their potential really is. And that's something I end up talking to people a lot as well. So we're on the money Monday's let's talk money.
Starting point is 00:12:30 Why should a high level performer, male or female, spend tens of thousands of dollars hiring a high level coach to mentor them or walk them through some of these subconscious things? Um, so really it's a case of what the potential is, what's the upside potential and how are you holding yourself back. So the way I usually describe it to clients, if I'm doing a sales call, I'm talking to someone about whether I'm the right fit for them. This is, do you know what to do? Because if you don't know what to do, you should find a strategy coach full stop. So if you don't know what the next steps are in your business, you should be finding a business coach. If you know what to do,
Starting point is 00:13:04 but you're not able to do it, so you're not pulling the trigger, you're not making the sales calls, you're not investing in the company or whatever it might be, then you need a mindset coach, because more knowledge won't fix the problem, but overcoming these subconscious programs will fix the problem. And then it just comes down to how much money is that costing you. And if it's costing you millions of dollars, working with someone who has a lot of experience helping people through these issues makes sense. If it's costing you, you know, a few thousand dollars, tens of thousand dollars, it's not going to be a good purchase for you. But it's usually just how much money am I costing myself every year because I can't do the thing I know I should be doing. And that's where I say
Starting point is 00:13:42 you really should be looking for a mindset coach of some kind. So you're on the high end spectrum obviously you're a high end coach for athletes, poker players, CEOs, etc. Walk us through like the main, main concept of fees when it comes to a high end coach. Like I had to determine since you especially get our bombarded and you told me how booked you are. Like what are the main things you can talk about of like general fees of what people should be considering if they're looking for a coach or if they're looking for an entry level coach, how do they decide those type of numbers? Again, it really comes down to what you believe your potential is. How much more money are you looking to make to overcome this problem? Then how likely is it that this coach has
Starting point is 00:14:20 the experience to be able to help you to that solution faster than another coach. So, you know, it's just, it's like gambling, you know, you're placing a bear effectively. In my company, so there's myself at premium prices, and then I've trained up, I've got eight coaches underneath me at different price levels. One of the thing, and then an app lower than that, so that we've got like free content for people and then sort of very good value coaching. What's the app? It's called Prime to Mind. What's that cost? So you can download it for free or I think it's about $10 a month, $70 a year and that's got like three, four hundred hypnosis audios to work on confidence, sleep, etc. Yeah. Preparing yourself for things.
Starting point is 00:15:06 So primed mind, 10 bucks a month, or $70 for the year, sorry, it's the money money, so I can give you a lot of people. Super primed. And then there are sort of coaches who work in this. Ball part pricing. Ball part pricing is around 1500 for 10 sessions, all the way up to I charge 80,000 a year or 50,000 for six months. So this and this coach is in between at every level. Got it.
Starting point is 00:15:30 So when they're considering you think they should be considering based on either the financial level or what the financial thing is, what about for people that don't know? They're like they know that they need a coach or they know that they need a mentor. They've finally realized that or maybe they just realized that you're listening to us talk through it. Maybe it's not for one specific thing, they just know they need to hire someone, is a base on their financial comfortability? Yeah, so I actually think you have to be careful about, and I'm different to a lot of coaches in this sense.
Starting point is 00:15:58 I think you have to be careful about overstretching yourself when it comes to hiring a coach. So I will never say to someone take out a loan, I think you shouldn't be taking out a loan. It should be something that's comfortable for you where the money that you're investing in yourself isn't actually becoming a stressor in your life and a trigger. So if if you think about, you know, what would you normally spend on a vacation? If you comfortably spend this amount of money on a weekend away in California, then spending that on a coach should be a relatively easy decision for you to make. So it's really that sort of basis of it should be an amount of money where you can feel it,
Starting point is 00:16:35 you understand you're making an investment in yourself. But certainly when it comes to, you know, should I be taking out a credit card, should I be taking out a loan? I think that creates a pressure that can have a negative impact on the money mindset because you're suddenly in a place of scarcity, of desperation, of this has to work quickly for me. This should be, this is just a very logical gamble for me to take because I can see millions of dollars of upside and the cost is... Right, spending ten thousand. Yeah. So we have four masterminds.
Starting point is 00:17:05 I have a $10,000 one, $15,000 one, $30,000 one, and $100,000 one. All different levels for all different types of business people, et cetera. I'm obsessed with masterminds. We have over 800 members amongst these four groups. It's not as in depth as a one-on-one coach. The difference of joining a mastermind
Starting point is 00:17:22 is that there's a networking element to it that it's not just about the instructors. it's about the other members that are paying 10K, 15K, 30K, 100K, etc. You also do live events. You just had an annual conference like, walk us through in a live event format. Like, why should people be at live events? Why should people go to group events or masterminds? So I created mine. So why basically bring my clients together at a very small event. So I usually do a maximum of around 15 people. We have a large house that we rent out here in Utah
Starting point is 00:17:52 and we do a four day event where all of the clients can get to know each other and network. Unfortunately, I know a lot of high performers from different industries. And that means I can introduce them to each other. There's a lot of the time where, you know, I want a reason I want to be able to introduce my clients because of the upside that they have
Starting point is 00:18:08 from having those sorts of meetings. I think meeting in person is something that obviously post COVID is really important right now. And also as you're going through the levels of progress, and I'm sure you've seen this with a lot of the people in your mastermind, typically your social circle that you grew up with, you can't have the same conversations with them that you would like to have. And you need to find a peer group of people who you can literally, you can talk about your taxes and it's not going to offend anyone. You can talk about
Starting point is 00:18:36 how you're looking to grow your business and it's not going to offend anyone. You can talk about having to hire and fire your staff. And it's not going to be an awkward conversation because, you know, someone else knows that they're the member of staff they're being spoken about. So I just think creating these in-person events, getting vulnerable is really important in these events, and then just looking to help each other as much as you possibly can,
Starting point is 00:18:59 because the more you give it, these events from what I've seen, the more you get back. So at the 100 million match,, $100,000 a person. And the way I frame it for sales is everyone has to have at least a 10 million dollar company. And I say, do you think myself in 22 instructors and 100 members can help you make or save one percent? If I can help you make or save 1% and you do 10 million in sales, I'm free. I'm free. I'm free.
Starting point is 00:19:26 And the things that you learn and the people that you meet don't go away. Right? You meet Tars and Elliott and all these people at the mastermind and they taught you how to save 3% and they taught you how to make 2% holy smokes. You made your loss and saved $500,000. You paid $100,000. It's free. And the things that you learn don't go away.
Starting point is 00:19:44 Now you know that tax trick or you know that investment100,000. It's free. And the things that you learn don't go away. Now you know that tax trick or you know that Investment trick, etc. And so we were even able to sell it every year because of this concept of like if you do X and we can save you Y then Why not and that's how I think all coach should should be it should always feel like it was free afterwards So we should always be in a situation where the upside was so great or the potential for upside was so great that it just feels like hey This is this is free for me. It's just something sensible to do So I also don't think of it as a cost or paying. I think it's an investment Yeah, and same you mentioned earlier investing in yourself I can't imagine a better investment in investing yourself because again
Starting point is 00:20:20 It doesn't go away. We've heard people like Alex from Ozy and friends of ours that they talk about investing in yourself because if you learn that skill you are changed forever and prices going up right and that's something that's very important especially in our society where there are millions of jobs that could get replaced along the way. Not yet people are worried about AI taking over jobs. It's not happening yet. Don't worry. Most companies can't spell AI. Don't worry about it And they're still barely getting on Facebook and Instagram. So everyone's like, oh my god, everyone's gonna use AI I'm like, I can't get them to use Facebook relax
Starting point is 00:20:54 Anyways, I can go on and doubt that forever And so at some point though, it is coming that there are certain categories of jobs that people are literally gonna get phased out coming that there are certain categories of jobs that people are literally going to get phased out. My fear is in certain categories like fast food service. If they start replacing it with robot tellers or electronic cashiers, which they're doing at a lot of places already, well, you're talking about millions and millions of jobs that are going to be not having anywhere to go to because they don't have skills. And so I want people to learn. I want people to get smarter, not necessarily in college, not necessarily in the thing that people in a traditional society. I think that trade schools are going to be much bigger than ever because trade jobs and
Starting point is 00:21:31 trade schools are going to be huge. They are not going to replace chefs. They're not going to replace actual doctors. They're not going to replace nurses with robots. I'm not going to trust a robot nurse. I'm not going to trust. I also don't want a robot chef. Yeah. People like to have cooked with love, not cooked by robots. So the point is that I think in our society that people, the reason I'm so passionate about learning is I want people to get smarter, more efficient, more functional,
Starting point is 00:21:56 because we're in a place in our society that the government wants us to depend on them. And the more we can depend on ourselves and each other, the less control that they have in that scenario. And I'm not like anti-government, I'm pro-us. I want everyone to succeed on their own and not have to worry about getting a $1200 stimulus check. I want them to worry about, well shoot, I need to get $12 million because I have an extra $10. So, investing to yourself, it changes your life forever. If you learn a language, you can now become a tutor in that language. If you learn a skill on computer programming, you can now charge a lot of money for a computer programming.
Starting point is 00:22:32 The same thing applies for a guitar, language lessons, anything that you do, if you learn how to run podcasts, you can now teach people how to do podcasts. These skills are attainable because you can learn online or learn from a mentor. So, my question is, we have people talking about making money, we've talked about investing yourself, what about on the charity side? Why do you think that charity is important for individuals or for businesses? So, I think for an individual basis, certainly a lot of the people I work with work in zero sum games. So they're working on the stock market or they're working in poker or their professional
Starting point is 00:23:11 gamblers and they often don't feel like they're giving anything back. So they're making this money but then they're sort of questioning, hey, wait a minute, what did I do that for? And I think they're giving it back, really gives purpose and it allows you to then choose to reach another level. So there's a reason for becoming even more successful once your needs are met. Once you've got the, even the luxuries are met. Why would you continue pushing yourself
Starting point is 00:23:35 or reaching a full potential? Well, if you can impact hundreds of thousands of people, if you can impact millions of people, you can really start to feel good about yourself and you can encourage other people then copy you and they'll do the same thing. I mean with the app one of the reasons we brought that out and we made it free for certain sections like education, for exam stress, all of those ones are always free for
Starting point is 00:23:58 people to listen to was just one of these like how do we give back, how do we make sure there's some content for literally anyone on the planet who has a phone so that they can work on their mindset and it's just they can put in the initial work without having the excuse of I don't know you know I don't have the money to pay for it it's like cool it's free put in 10 minutes listen to an audio try and boost yourself so that's how I viewed it is like the more you can give, the better you feel about yourself, and then the more of a reason that you have for then pushing yourself over and testing your potential. Why should companies, CEOs, and owners consider hiring coaches and mentors for their top executives or for their general staff? Again, I think this is a, hey, do your team know what to do, but they're not able to do it.
Starting point is 00:24:44 So if you haven't educated your team, and they're really just unsure if they're just stuck, then obviously you need consultants, you need business coaches. And if your team are just there in fighting, there are issues with communication, there's cultural issues. If you can fix a cultural issue in a company, or if you can help people uncover work through these blockages, you're going to have a more efficient, more effective team, and also they're going to feel cared for. And if they feel cared for, they're much more likely to stay with you longer.
Starting point is 00:25:14 And if you have good team, losing them is extraordinarily expensive. And investing in them, you know, it's not cheap, but it's not as expensive as losing key members of staff. And I think some owners of companies get scared about investing in their staff in case they leave. You come to a high level? Yeah, and some people may, but the truth of it is, they're going to go anywhere. They're going to go anywhere. And you've got a much better team through that period.
Starting point is 00:25:40 So I think that's one of the fears some CEOs have. Well, if I give too much training, they're just going to leave me. It's like, well, instead, you might have an inefficient team. How much more dangerous is that? For sure. Yeah. One of my biggest, I feel like accomplishments, if you will, is that almost all my staff has been with me for three to ten years. I have very little turn, I can name the few people out of the 5100 employees, like, they don't leave, because I do train them. I pay them the right amount. I make an environment where they get to run their department
Starting point is 00:26:11 or run their world. And I get to be in the background as the coach or the helper, the, I don't know what they call it, the boss, because we're working together. I'm not like this unless they're doing something wrong. Like, I'm not like yelling at them. You know, and I can, most of my executives and most of the staff in general is just like I can Three years five years seven years eight years nine years ten years because I don't want to replace them. Yeah, I don't want them to leave
Starting point is 00:26:34 And so I also tell them very bluntly like if you are considering leaving let's have a discussion about it because I don't want you to leave and I'm firing people that are passionate about their niche of what they do with me or for me. Whether it's the agency, the live events, the masterminds, Asai bowls, and sports cars, whatever we're doing, the ranch, I want to find the best animal person to plan it, right?
Starting point is 00:26:56 I wouldn't do it, a sanctuary without the number one guy in the world, right? And so I look at those type of things that making them the best that they can be, I'm not scared about them leaving. Yeah. I'm not. And the actually there was one guy that left as I force him to leave because he was going to go work with ClickUp because he was one of the co-founders to ClickUp. There's a $4 billion company. Bro, go, you should go.
Starting point is 00:27:18 And I still talk about it. Sounds like a good idea. Yeah, yeah. I love him, but like, go. Okay, last thing Tarzan Are there any animals that you are scared of? Humans, all the time, humans, but actually, no, um, but actually, yes, yeah, actually yes.
Starting point is 00:27:39 Animals that don't really scare me, I used to have, I used to be petrified of tarantulas and spiders for a long time when I was a kid. You went on your face recently? Yeah. I've gotten over that fear because I could never understand them. Do you have a tattoo on? Yeah, I have on my throat. I have a big little good of tarantulas on my throat.
Starting point is 00:27:59 And the reason I got it there for that placement is because I literally had to put one. Like I could not live with myself being scared of tarantulas and centipedes and stuff like that. I spent a couple years at a reptile facility in Florida and I was honored to have a bug coach. Wow. He was just gotten in Pete Katz. I never forget him. He's one of my dearest friends till this day. Old man, he's from upstate New York and he is obsessed with bugs. And I used to go inside his room
Starting point is 00:28:28 and he'd have like, we do imports and exports. He'd have like a thousand for Angela's. He's got to take out of these little cups, put them in a little bit, two inch bigger cup, give him food, give him water. And he's thinking to escape and each grab him, put him in and I'm freaking out. And one day I said, I just sat right next to him
Starting point is 00:28:46 and I saw him going piece by piece animal by animal. I'm like, dude, how? He goes just like this and grabs one. He puts it on me and then it starts putting all these triangles on me. I'm just like, bro, oh my God. They're just all over me. He goes, Mike, 95% of the time this animal
Starting point is 00:29:02 will never bite the surface on. Understand that? Cook it in your brain like eat it live it live and die by it. You're not gonna get bit 95% chance not getting bit. Yeah, don't worry about it. And how'd you feel about it off to it? Oh when they came off We just like good freedom. Yeah, so much freedom to know that someone's still knowledgeable. I respect it so much My bug coach, you know and Tarzan explain to Elliott Row and some millions of people in the money Mondays. Why do you say that you're scared of humans? Man being scared of humans is It's a thing, you know that I'm
Starting point is 00:29:41 I'm real passionate about that I'm real passionate about putting out the good message on animals, because people think pit bulls are bad or snakes are bad or spiders are bad. But if you see a snake and he's trying to bite you, he's trying to bite you. If you see a person in some island, you might not be smiling. He could try to bite you. A snake's not going to, or a dog or a gorilla is not going to try to make friends with you and then just, you know, attack you for no reason.
Starting point is 00:30:07 They're gonna attack you or give you many signs to let you know, hey, I don't want to be talk to, I don't want to be messed with, I don't want to be touched, whereas humans, they can mash that really well, you know, and it's sometimes really hard with 8 billion people, with 8 billion personalities. You got to kind of like weed through those moments, especially when you're close to somebody. And it's scary. It's actually, it's more petrifying than the spider aspect, you know, because 95% of the time, you might get bit.
Starting point is 00:30:34 You get 5% of those friends out there, you know. And I'm lucky to have a very small circle of that 5%, but I'm really scared of that 95% of people. Yeah. Elliot Row, tell us, where can people find you the prime mine app? Tell us through everything. Elliot World. Elliot World, yeah, so if you're interested in coaching, go to
Starting point is 00:30:55 ElliotRow.com. You can apply for coaching. As I say, we've got coaches at every different price level and I've trained them so they're running through the same techniques as me. So yeah the app, eliotro.com and Prime Mind is on the iTunes store, you know, on your Android. So search Prime Mind or primedmind.com. There's information about the app. You can download it there and, yeah, I hope to change some lives and change some mindsets. So thank you so much. We want to change my life. We're going to get you back here. Obviously, we're going to be doing more of these episodes
Starting point is 00:31:26 with you as we go through our coaching career with you helping me and we're working together on events, et cetera. So as you guys know, we're here at the Money Monday's. It's really important for you guys to have discussions with your friends, families, and followers about money. You can go to themoneymundays.com. We have our weekly coaching there.
Starting point is 00:31:41 So that obviously, any money that goes there goes to our World are just toy drive Which is coming up in December 10 cities in 15-day period? Go go but we're gonna do it We're gonna break the records again with our toy drives and so the money Monday's calm You can go there. It's really important for us for you to share this We've been number one for five months in a row on the entrepreneur category I want to stay there because people need to have these discussions
Starting point is 00:32:03 We all group grew up thinking it's rude to talk about money We think it's rude to not talk about money because it leads to credit card debt People don't know about mortgages finances leases sales apartments. They don't know investing the Kent spell 401k They don't know what's going on and because nobody talked to them about it So have those discussions with your friends families followers make sure to check out Elliott Row on Instagram his website etc And we'll see you guys next Monday.

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