The Money Mondays - From TV Mogul to CEO: Joey Carson’s Blueprint for Scale 📈 E157

Episode Date: January 26, 2026

Joey Carson returns to Dan Fleyshman’s The Money Mondays for a fast, no-fluff conversation on the three core pillars: how to make money, invest money, and give it away, with real operator perspectiv...e from a CEO who has built and scaled across entertainment and business.Joey breaks down his 30-year career in TV and film, from leadership at Fox to running Bunim Murray Productions (think The Real World era) and turning a creative shop into a scalable studio with process, departments, and repeatable development systems.He also shares what it actually takes to leave a “safe” job, why he prefers uncertainty (because it creates unlimited upside), and how to know when you are stagnating.From there, Dan and Joey get tactical:How to bring a money-making idea to your boss without bruising ego (and why you need data plus a real plan)Why mentorship changes everything, and the number one trait that predicts success: being coachableJoey’s take on investing early vs. later, and Dan’s “Four Horsemen” framework for vetting deals (CEO, accountant, lawyer, and a domain advisor)A grounded approach to philanthropy: give where you can verify impact, stay close to the mission, and focus on actually helping peopleLegacy, family, and stewardship: Joey’s clear answer on wealth transfer: “All of it.”Bonus: Joey’s best advice for surviving today’s nonstop outrage cycle: observe, do not engage, and always ask: “What is the point?”If you are building a career, scaling a company, deciding what to invest in, or trying to stay focused while the world screams for your attention, this episode is a practical reset.Share this episode with a friend who is ready to level up their income, their decision-making, and their discipline.

Transcript
Discussion (0)
Starting point is 00:00:00 Ladies and gentlemen, welcome to a special edition of the Money Mondays where we cover three core topics, how to make money, how to invest money, how to give it away to charity. It is very rare that I don't do this podcast inside of my RV motorhome. It's also very rare that I bring on a guest for a second time. This guest, you're going to see on every single year because he's been the CEO of my company for five, six, seven, eight years now, ever since 2018-19 range. So, without further ado, I'm going to have Mr. Joey Carson, give you a quick two-minute bio,
Starting point is 00:00:36 so we can get straight to the money. A two-minute bio? Good luck. Wow. Well, maybe I'll try to condense it under two minutes. A 30-year career in television and film, mostly television, going back to the late 80s, early 90s on the studio side. Then as an independent producer in the early 2000, early to,
Starting point is 00:01:02 mid-teens and I've had two tech companies and I've punched in a few times as a turnaround CEO for a few companies so just keeping it at the high level there. So as you guys know, these episodes are between 32 and 36 minutes for your listening pleasure because we have a 93% listen-through rate compared to most podcasts that are just too long, too boring, and too much interpersonal talk. We are very straightforward here because I want you guys to be able to listen to this podcast. and it's not just for you. You can share it with your friends, family, and followers,
Starting point is 00:01:37 and also with people from your past, present, and future. So it's very important that as you're listening to this, you might think about things that are useful to someone else in your life. All right, Joey Carson, you were just kind of casually going through your 30-year career. Let's talk real. Talk to us about Buna Murray, the real world, road rules, simple life with Peres Hilton. These are major shows that I grew up on
Starting point is 00:01:58 and so many hundreds of millions of other people grew up on. Talk to us about that time of your life. life when you were the CEO of Bune and Murray Productions? It was probably the funnest time in my career. Second funnest time. I had, prior to that, I was the head of production and finance at 20th television at Fox. And I left to go join Boreena Murray. I had actually worked with them before. They had come to Fox and we worked with them to do a pilot. We got along very well and they were just great. And then I had heard later that they were looking for somebody like me or somebody to take
Starting point is 00:02:41 the company to the next level. And we had a mutual friend and their agent was this legendary Hollywood agent, was their agent. He was also friendly with me and actually one of my biggest mentors. And so we had a few meetings and they told me that they wanted to grow beyond where they were because at that time, they had really just had real world and road rules. And so I left my big cushy studio job to go over there, which was really the, I always tell people I kind of did my entrepreneur career in reverse because I worked in the corporate side for 10, 15 years. So that was really the first foray into like being an entrepreneur, so to speak. And the
Starting point is 00:03:26 motivation was at the time, you know, I had a lot of responsibility at Fox and I worked on a lot of great projects there, but I wasn't running the entire business, right? I wasn't in charge of sales or distribution or marketing or those sort of things, even though I was responsible for a lot. And I always had this thought on the back of my mind. I really would like to see if I can run an entire company. And so they trusted me, and I went over there. And it was interesting at first because at that time there was kind of like just a couple of shows going on. There wasn't like this unified. There was in various degrees of the company.
Starting point is 00:04:09 So one of the things, one of the goals I had was I wanted to turn it into a studio. And so I tried to, and I think successfully with the help of the people there, brought some kind of the best practices that we had on network broadcast television and films and things like that. And so we worked together and created, you know, kind of like a functional processes across the entire company. The other thing that I wanted to do was I wanted to make sure that when I went in there that I didn't bring in people from the outside. Because when I got there, there was tons of talented people. From creative executives to producers, casting people, editors, camera people, like all of this. And, you know, they had actually effectively invented the way reality television works.
Starting point is 00:05:04 So I thought, you know, how can we work together to kind of put this so it can scale? Like, let's think beyond just having a couple of shows. What if we have a show on every network? Let's have a cable show. Let's have a network primetime show. Let's have a daytime syndicated show. Let's do documentaries, right? All of that sort of thing.
Starting point is 00:05:23 So it took a little while. You know, it's always, you know, when you step into a company like that, a lot of people are like, well, who's this guy? What's he going to do? Or am I going to lose my job in that? But the truth is, I went in there with the intention of never, ever having, wanting to bring in someone from the outside. So I was able to create departments. And the people that rose to those positions were kind of already doing them anyway. And so we started to function as a, kind of as a team.
Starting point is 00:05:57 And then on the development side, we put a process in place kind of that we followed at the studios, where we would just generate new ideas, take more outside meetings, all of that sort of thing. And then we just started to really, just by following that formula, start cranking out a lot of things that were ultimately very, very successful. So someone is listening or watching right now, they're at an interesting juncture in their career. They're running a company, but they're not the CEO or they're not the president. So they're kind of capped. They're like number three or four or five at a company. They're not sure if they're going to get to number one or two.
Starting point is 00:06:31 And they want to potentially go make the jump like you did going from Fox to Bina Murray. How do they decide? Like when you make a huge jump, like you had a cushy job or making good money, your household name corporation you're working with at Fox, like how do you decide to make that leap to a different company and leave behind the guaranteed income? That's a great question. And I faced exactly that. Like, I could have stayed in that Fox job.
Starting point is 00:06:57 And people do. People stay in those jobs for 20 years. But I've always had the personal, I don't know what you want to call it, but I always want to feel like I have unlimited upside potential. It's almost like when you buy a lottery ticket like the day before, until they actually call the numbers, you start visualizing, okay, I'm going to do this. And I like the feeling of knowing that there's unlimited upside. So on the other side of that, anytime I found myself in my career kind of bumping up this against, like you just mentioned, like there's no way out. I get really, like a lot of people like the safety, that drives me nuts.
Starting point is 00:07:36 Like I like the uncertainty because, again, anything can happen. So in fact, each time in my career when I made a move, and Buna Murray is a great example, I took actually a backward step. Like when I left my Fox job to go do that, people thought I was insane. They were like, what are you doing? Like you, you know, you work so hard to get, yeah, you're in charge of all this, you're doing this, you're meeting with, you know, famous people all the time. And, but that wasn't it for me. I really, it was really more of like a personal challenge. Like, you know, how can I, and I really wasn't thinking about the money.
Starting point is 00:08:09 Actually, when I first went over there, it was making less money and all the other things around that than I was at Fox. But it was really more like, can I do this? And then again, in the back of my mind, if I'm successful, then it's just going to pay off. By doing the work, the results will come later. So for me, when I've talked to people before, you know, I talked to a lot of young people that are mentor, other CEOs and things like that. To me, it's always like, one of the fundamental questions is, are you growing? Are you growing as a person? Are you growing with your skill set?
Starting point is 00:08:44 Are you stagnating, right? Like, are you, because I'll give you an example. Like in Buna Murray, we were doing all these shows. We kept doing more and more. But I way back early on, always had an interest in digital media, and this is way before the social media world we know today. And so I actually created a separate division in there, specifically to just do digital programming that would go on the phone.
Starting point is 00:09:11 And that was in 2000. four. That was three years before the iPhone. And so, and then also putting shows on the internet, as we used to say, right? Before YouTube, before any of that sort of thing. And you're just kind of pushing the boundaries. And so I would make these little bets, these little tests, and they paid off, like in a big way. And it just ended up that, it's not like I'm some genius that came up with us. It's just, I saw an opportunity there.
Starting point is 00:09:43 It made sense to me. And there's actually been articles written about that, how I did that in other magazines. But so again, but that was really more like going in a new direction, right? So, because it's really easy to get. To me, complacency is the biggest enemy of everything. So someone out there has this vision. They're like, you know what? I know how my boss and my company could make more money by doing this, like what you did by bringing into the mobile phone
Starting point is 00:10:10 or bringing in sponsorship deals for the real world or different things that we're doing. Yep. but they're scared to go talk to their boss. They don't want to get fired. How can they bring up this idea that they have that's there to help? They're there to make more money for the company and for the CEO. How can they walk into that boss's office and say, here's the idea without hurting their ego?
Starting point is 00:10:29 Yeah, that's another great question. Well, I think a lot of it true, that feeling will depend on what kind of leader the company is. So if you have somebody that's more of a micromanager wants to control everything, that conversation might be a little bit harder. to have. I always try to have an environment where, like, we're a team, right? So I want to hear the other ideas. I want to be challenged on, like, I'm not the smartest guy around. So, but if you're sitting there and you have an idea or you see an opportunity that you think everybody up here is missing, I think it's, and I actually did that many times, in fact,
Starting point is 00:11:11 I did that at Bina Murray when I was talking about the phone. I said, I think we should try to do this. And to their credit, they said, okay, yeah, let's do that. But so I think if you're going to make a move like that with your boss, have it really well thought out. Like, like, have all the data, have, you know, do all your market research, this sort of thing, to support your idea. Because you always want to go in with a solution, right? You don't want to go in with a problem or complaining about this. Like, you want to go in and say, and in this case, it's more than a solution. It's like, here's an area of opportunity. that I think we're missing.
Starting point is 00:11:46 Or for us, our business is here. All we have to do is step over here a little bit. And all of, like I did that at Buna Murray, where we were doing all this unscriptive stuff. And I said, well, we're basically documentary people, right? So why aren't we making documentary films? Like, we're basically documentarians.
Starting point is 00:12:05 Like, let's do that. So that was just one step over to do that. So I think that helps in a scenario. But I think just being arm with the facts and being enthusiastic about it. And also, I think if you have a few other people that are on your team, like maybe it's a small group of people or you and somebody else, so you're not just going in by yourself.
Starting point is 00:12:23 I think that helps as well. So they got this idea. They walked in. The boss says yes. But they've never had a mentor before, and I heard you mentioned that you were mentoring people. Why is it important for someone to either have a mentor or be a mentor? Why is that part important to like learn things before they go talk to the boss,
Starting point is 00:12:44 before they really hone in on that thing that they want to do? Why should they get some mentor advice? Well, this I think is one of the most important topics in anyone's career, and I'm glad you brought it up, because I was really lucky that I had phenomenal mentors throughout my career. Like industry legends, if I named them off, you would know who they are. and but I didn't start off that way. Early in my career, I was very much a solo go-ahead guy. Like, I'm going to do it myself.
Starting point is 00:13:19 I don't need any help. I don't want it to even appear like I'm doing this because I'm trying to kiss this guy's ass or be in this little click of people over here. Because, you know, especially in corporate environments, a lot of it's like that, right? There's, you know, people that are just, you know, trying to play the political game rather than, and I was always about results. So for a long time in my career, I was, and I think I probably could have gotten further faster, even though I did pretty well, because I had that closed off mindset.
Starting point is 00:13:52 Once I opened myself up to that and allowed myself to be coached effectively, the entire world opened up, like more than you can ever imagine. And I relied on, it's almost like I had a kitchen cabinet. of these older executives that had been around for decades. And if I had a problem, I would call them up. So there's some things that I had to deal with in my career, which were making national news at the time. In real time, it was scary.
Starting point is 00:14:25 And the way I navigated through that was by leaning on my mentors to give me the advice. What do you think I should do? Here's the situation. Blah, blah, blah. And they would help steer me through that. And so the older, and now, interestingly enough, I'm one of the old guys that, you know, talks to a lot of younger people. But what I've come to understand is that this one issue right here is probably the, to me, it's the greatest determinant of someone's success.
Starting point is 00:14:54 And it is, are you coachable? If you're not coachable, nothing can be done. And we all know people like that. that they have to be the smartest person in the room. It's like you, or if they listen to something, it's yeah, yeah, okay. But and and they, they think that they know more than everybody else. I think a lot of that comes from insecurity. And I think it's just insecurity, quite frankly.
Starting point is 00:15:22 So to me, that's the number one question. Are you coachable? Because a lot of people say that. Sure. Like we, you and I see that a lot. How many times has a business owner come into us? that we're talking to or whatever. And they have a phenomenally successful business, $100, $200 million business.
Starting point is 00:15:41 And they'll say to me, like, oh, I'd love to have a guy like you come in. Like, that would be great because I want to bring in an operator, right? And then I'm really going to scale the business. And the first thing I say to those guys is it's not about me or a guy like me. It's about you because it's, one thing to say it and it's another thing to do it. And they all say it. They all say, I really want to do this. I really want to grow the company. I'm really ready to delegate, which by the way is a skill that has to be learned and executed. But none of them ever do it.
Starting point is 00:16:21 In my experience, that's the number one problem I see with business owners is this iron grip they keep on companies. And again, they're doing great. They're making $200 million. a year, but a company make a $200 billion, they could be a billion dollar company or a $2 billion company. And they're the number one thing that's standing in the way because they can't let, because they're not coachable, right? So to me, it's a limiting factor. So around eight years ago, you know, you're working with a household name in the TV space,
Starting point is 00:16:59 you're working with some companies. why decide to accept the role to be the CEO of Elevator Studio, an agency doing mostly influencer marketing, why step into that role? Because of you. But honestly, when you and I first met and everybody thought we already knew each other from the, but we didn't. And, you know, I think the first time we met we had lunch or something, it's been so long, I can't remember. but we talked and and I had a lot it was that sort of meeting like you were asking me a lot of questions like what's your story here and I was asking you a lot of questions about the business
Starting point is 00:17:37 what's going on here but so beyond your you know just personality and the way you operated and your intellect I saw you reminded me a lot of like in my past when I'd work with like a great director or a producer right that you know had a good command of things. And it was very analogous to the Buna Murray situation in that you were doing something that you were the first guy to do when nobody else has done, which was the influencer marketing. Right? Like you saw that. You're like, huh, I'll get some brands. We'll pave here. We'll get these influencers. Influencers didn't exist back then. 2011. Exactly. So you saw that opportunity and you created that whole thing. And back when we first
Starting point is 00:18:22 got together, that was still kind of, you know, on the upswing. And so I thought, and then I saw, and this is the credit to you, in the sense that, and you were also doing the speaking thing, but not at the scale you're doing it now, right? If you remember back then, it was very limited. And so in my mind, I thought, well, number one, this will be fun because, you know, you and I get along great. Number two, we have, you know, if my skill set is out here and yours is out here, there's a big overlap in the middle. So, which I think is really good. So, like, you don't have to explain things to me and I don't have to explain things to you. But at the same time, it's like the best use of you is not back at the office, right?
Starting point is 00:19:09 The best use and highest use of you is being out there doing what you do, right? And I'm at the, was and still am at the point, I don't need to be out there doing it. That's not the best use of my time. I could do it. I used to do it a lot. But that's not the best thing for me. And I always remember a great piece of advice I got from Dr. Phil once. And again, this is where a mentor comes in, right? And it was back earlier in my career when I was doing all these things or whatever.
Starting point is 00:19:44 And he said to me, he said, you know, you're doing too many things, like you shouldn't be doing that. And then the quote was, only due to... what only you can do and delegate the rest. And then he gave the example. He said, for example, I'm Dr. Phil. I'm the only one that can walk on the stage and tape the show because I'm Dr. Phil. He goes, so I focus on that and everything around that. And then I have a great, you know, the producers and writers and all those days.
Starting point is 00:20:16 And I thought that was just a great visual analogy of that. And it really shifted the way that I approached business and things. And so by the time you and I met and got together, that's when I thought, that quote came into my mind because I can't be you. I don't want to be you. But I can allow you or give you the ability to be you by just staying back at home and doing whatever it is I need to do. So to me, when we first got together, I just saw all this potential not only for the company, but like for you. you as well. And then I think that's borne out over the years. I remember when you're not speaking a fraction of what you are now. And also making the, it's not like you're just going out and
Starting point is 00:21:02 getting speeches or whatever. You know, like you're actually out there delivering information and making great relationships and contacts and doing a lot of business development. All right. So there's elevator studio here as the social media agency for 17 years now. There's elevator syndicate, 1,100 investors. There's elevator mortgage. There's elevator funding, so there's going to be elevator credit, there's elevator nights, there's all these different visions of elevator studio and all these subsidiary companies. How are you managing and orchestrating all the moving parts? It's a good question.
Starting point is 00:21:37 Well, you have to remember, I'm used to doing things like that. So back in the day when we were doing television, whether it was at Fox or Vietnam Murray, I always had like 10 television shows going on simultaneously. Simultaneously. Simultaneously. Like all over the world, right? So there'd be two shows going in Canada and there's another one in Mexico and then something in Miami, whatever it was.
Starting point is 00:22:00 Travel production permits, budgeting. Right. So in each, like you've got to think of a television show or a film is like, that's a, that's a company. Sure. That's like 250 people. Oh my God. And, you know, the budgets can be anywhere from 10 million to 50 million or even higher.
Starting point is 00:22:16 Right. For a few months. Yeah. For short periods of time. And everything has to be on time, on schedule, on budget, all that stuff. And then obviously, I can't be everywhere. So I was always very instrumental in the very beginning. So how that is easy then?
Starting point is 00:22:32 Well, there's certainly not thousands of people running around. And again, a lot of this is generated by you and your ideas, right? So you're the one that has these ideas or sees these opportunities. So for me, it's actually just a simple matter. of just being in the background to support that. So, yes, compared to doing something like that where there's thousands of employees right around all over the place
Starting point is 00:23:00 with real-time problems and weather and different governments and things like that to deal with. By the way, if you guys want to see any of those things, elevator mortgages, elevatormortgage.com if you need a mortgage or refinancing for commercial properties, your own individual homes, et cetera, investment properties. Elevator credit is coming very, very soon. Elevator funding is for business
Starting point is 00:23:25 loans. We've done $28 million of loans to businesses, anywhere from 10, 20 grand, as high as $500,000 for a loan. You can answer you within 24 hours at elevatorfunding.com. Elevator Syndicate, it's free to join, but you have to be an accredited investor and really someone that's going to be a mover and shaker to help companies. We've raised $56 million for food and beverage brands, consumer products. That's elevator syndicate.com. Again, you have to be a credit investor. And And then we send out updates once a month and you can actually invest into companies. What else we got? Elevator Nights, that's for free.
Starting point is 00:23:55 We've thrown that event 57 times around the country. Totally free, 300 to 1,000 guests. That's Elevator Nights. You can see us on Instagram for Elevator Nights. Those are events are pop-ups. We only announced it about three or four days in advance because they're free and there'd be too many people. And then Elevator Studio is our main agency. We've spent tens and tens of millions of dollars with influencers for brands, products, and mobile apps.
Starting point is 00:24:18 We literally invented influencer marketing back in 2011, doing campaign deals with celebrities, rappers, models, and everyone in between. And we're still doing that to this day, paying influencers for brands, products, and mobile lives. That's our ecosystem in our world so you can check out some of those websites. Joey, you start to make money. Someone out there is listening, they're making money. They go from $80,000, $120,000.
Starting point is 00:24:40 They start making a quarter million dollars. They're really saving up. They bought an investment property. But now they're getting bombarded. People are pitching them, invest in my clothing brand, invest in my music company, invest in my production company, invest in my pillow company, invest in my this, my that. How can someone decide if they're going to invest into real estate, stock market,
Starting point is 00:24:58 cash line business, their buddy's new idea, how do they decide and weed those things out? Well, I probably have a somewhat different approach to that. I like how you talked about the increase in your salary over time. I remember thinking early in my career, if I could just make 50 grand, I'm set. Yep. And then I'm making 50 grand. And I'm like, this is it? Right.
Starting point is 00:25:21 So I'm like, okay, 100. If I can make 100, then I'm going to be fine. Then I get to 100. I'm like, what? It's just a Wednesday. So then I said, okay, $250. Like for sure. And I get to that number.
Starting point is 00:25:34 And I'm like, what is going on? So, but in terms of my own personal investing style, I remember the first half of my career, I was a corporate guy. So it was all like 401K stuff. And then I had separate. like brokerage accounts that I did. I didn't start investing into real estate, which was like outside of just regular stock portfolio, the other things that I have are like real estate holdings.
Starting point is 00:26:00 That came much later when I had more disposable income. So to me, the earlier you are in your career, I think just building a regular, even if it's something as basic as a mutual fund or something like that, maybe play around with, You know, we didn't have the crypto back there, Bitcoin back then. I remember when I was in college, I was a finance major, because at that time I thought I was going to, and Wall Street, the movie was really big, so I thought I was going to go to New York.
Starting point is 00:26:30 And we were the stockbrookers so bad. Yeah, and we, everybody did because of the Charlie Sheen. And Berkshire Hathaway stock was $500. Oh my God. And I didn't have enough money to buy. I just wanted to buy one share of it, and I didn't have enough money to do it. But I'll never forget that. It was like in the late 80s.
Starting point is 00:26:50 But so to me, I think it's, it also, I mean, you talk about this a lot. It's like your personal risk tolerance. I like the way you break down, and I'm sure your audience has heard it many times. I think that's a great rule to follow. Until you have a certain level of disposable income, it's going to be hard to take like that extra little piece and like invest in startup things. To me, I think investing in any kind of startup or even early stage company, you really, to me, you should be like a meet all the criteria of being an accredited investor and what that entails. But that doesn't mean you can, you know, have your own little portfolio. I remember one of the first, like, stock things I did was I bought some AOL stock.
Starting point is 00:27:36 It was like $10 and it went to 70. You're a genius. And I thought, that was easy. Yeah. Right. And so I had a few of those early on that were good, and I was smart enough to, like, you know, pull it out of there. So I think, and again, that was kind of like, I really didn't have the money to do that at the time, but I did it. So I think the earlier you are, but to me, like, start saving early because you never know what's going to happen in your career.
Starting point is 00:28:08 And you just need to start building that wealth. It's really, I look at when you have a family or you're married, have kids, or just in general, you're really building a company. Like, you're the CEO of you. The household, yeah. Right? And so, like, so what does that balance sheet look like? And is that the company of you making money? Is it growing?
Starting point is 00:28:27 Is it doing new things? So I kind of approach it that way. So when someone pitches me a company, my rule is that it has to get approved by what I call the four horsemen. One of the four horsemen is sitting right here. I called the CEO. The second one is the accountant. Third one is the lawyer. And the fourth is an advisor.
Starting point is 00:28:46 And that advisor is interchangeable. The CEO, the lawyer, and the accountant are the same three guys over and over and over. But the advisor can be different because it could be a beverage company. So I might go to someone from food and beverage space. It could be a music deal. Well, I'm not going to ask the food and beverage guy. I want to ask someone in the music space. It could be someone's making fancy tables with plants inside of them.
Starting point is 00:29:05 Okay, I'm going to ask someone that's been in the furniture space. I want to ask the advisor to be that. So the four horsemen help me approve deals because I might get excited by your pitch, but I need the facts and fundamentals from the CEO, the lawyer, the accountant, and the advisor. So find who those four horsemen are for you. All right, Joey, we talk about making money, we talked about investing money. Let's talk about the charity side. For a company or a brand, why is it important for their employees, their customers, their vendors, their clients to see them do some type of charity or philanthropy work?
Starting point is 00:29:36 Well, I think it's really important on a personal level. I think people have the wrong impression maybe in that, or sometimes people think that their motives might not be good. Like they're just doing it for optics. We need to have a charity so we look like we care. It's kind of like, I remember the Seinfeld episode where one of the guys is like, let's throw some money at a charity, right? So, but I think it's good on a personal level because I actually fundamentally think, and this is the way I've always run companies.
Starting point is 00:30:17 To me, it's like, how can I help? Like, even when I come into a company, I didn't come in to be a boss. I came into help. So to me, number one, how can I help? I think, so on a personal level, and I think it's just like you were, like, almost like you invest. Because when you're giving money to you in charity, you're effectively investing it. So to me, it wants to be something that I understand, something that, and by that, maybe I have personal experience with it, or I know the people, and I believe in the mission.
Starting point is 00:30:48 So it's like I care about it and I want to see it grow and prosper, just as I would if I was investing in a business. On a corporate side, it's a little bit different, and I think it's harder to do. and unless it's almost like with a toy drive. Like that's elevator quote-unquote charity or model citizen fund that you have. But it's really like this standalone thing that goes down there. But to me it's like that's just a universally good thing, like just fundamentally. So when I look at giving and things like that, I'm not into corporate activism or just. just are giving money to push a certain, I don't want anything that's pushing an agenda other than
Starting point is 00:31:34 helping people, right? And that the charity is making a difference. So I also want to make sure that I'm close enough to the charity that I know. There was even a recent quote from Elon was talking about. He says it's very hard to give money to charities effectively because you don't know what's going on. So to me, they don't have to be some gigantic organization. And there's a lot of good, and I also like local charities, just historically, because maybe they're... So you feel and touch it, yeah. Yeah, right? And, you know, maybe they're providing whatever, soccer balls for the kids or whatever it is.
Starting point is 00:32:12 So to me, you don't have to give some gigantic amount, and it doesn't have to be some national thing. To me, the closer it is to home and the more familiar I am with it, the better it is. So there's only one question I ask on every single episode, and I've never gotten the same answer before. And although I asked you last time, I'm going to ask you again because there's new listeners. Uh-oh. At some point, I'll be sad.
Starting point is 00:32:37 Hopefully I want to be here. At some point, Joey Carson passes away. What percentage of your net worth do you leave to those girls, to those daughters? All of it. I love it. Yeah. All of it. Because they've grown up with me.
Starting point is 00:32:55 They've been a part of my world the whole time. and I trust that I've raised them well enough to make their own decisions and not that they're just blindly following me but I've raised solid human beings that have their own convictions and moral compass and then they'll do the right thing with it so they get everything so that's an important caveat there's been you've heard this me ask this question 250 times now right and sometimes people will have hesitation because they don't trust in their daughters or sons to be a good steward of capital. Or they might be their age.
Starting point is 00:33:32 They might be too young. They might be at a turning point and it might hurt their lives. It might hurt their careers. It might hurt how they live their life if all of a sudden they got millions of dollars. It might. It will change the trajectory of their life and they may not be ready for it. What Joey's mentioning is he trusts in his daughters and he trusts in how he raised them and he trusted what they would do with it because they've been watching him in his business world for all these years.
Starting point is 00:33:52 So when I ask these questions, think about the response and look how much. quick he was to answer it with conviction because he believes in his daughters and their vision for life and the age that they're at right if they were four years old he probably gave a different answer now that they're at this turning point in their careers and becoming into into women he had that clear instant answer so just keep in mind when i asked the other question joie carson grand finale for the people that are listening out there we are in a world of turmoil already in the first few weeks of january of twenty twenty six We're seeing a lot of division across social media.
Starting point is 00:34:30 We're seeing a lot of division on television. We're seeing a lot of division in foreign countries, in American policy, and what Americans think foreigners. There's just so much going on coming at our brains. What would you say to people that are just glued to their television and to their phones as they're seeing all this chaos? What can they do to protect themselves and make better decisions so they don't lose all their friends and family members from all these arguments?
Starting point is 00:34:53 Well, I like to be the observer and not let myself get drawn into things. I mean, obviously, I have opinions on everything, but that doesn't mean I need to share those opinions, and that doesn't mean I need to argue about those opinions, and that doesn't mean I need to get sucked into some argument that's just going to drain my energy. So what I try to do is, and what I've been done these last couple of years, is just kind of like scan everything and see what's going on and then see how I feel about it. And because think about it, what am I going to do? Right. And everybody's always trying to change somebody. Think of how hard it is to change yourself.
Starting point is 00:35:49 Sure. Right. It's just to go to the gym, to change your diet, to lose weight, to gain weight. Like, to be more disciplined in anything. It's very hard to change yourself. And so why am I going to, so that's enough to worry about right there. Why do I need to do? And by the way, if I do, first of all, I don't feel the need that I need to convince you of anything. But if I do, what is my goal in that?
Starting point is 00:36:15 Like, so, because you're pretty much not. going to change your mind. Right. And so it's really a futile effort. It's like if you're of a certain religion, it'd be like me trying to convince you to convert to my religion, right? You become Muslim or Catholic, what? Right. Like you're raised Jewish or whatever and I'm raised Catholic. So how am I going to convince you to throw away you're basically what you've built your life on and come over here and be a Catholic, right? It's like, and And by the way, to me, even to try to do that shows a certain that I would have disrespect for you. You know what I mean?
Starting point is 00:36:54 To me, it would be disrespectful to, like, try to change your religion or change your opinion on anything, right? So if you want to think whatever you think, that's fine. Like, it's not my job to try to convince you. We just have a different, maybe we have the same opinion on the lot, and we only disagree on a couple things. But why should that get in the way of anything? And why should I have any energy in that? Sure. It's like pointless.
Starting point is 00:37:22 So I, you know, to me, it's definitely rough. So I guess your question really was like, how do you stay out of that? It's like, that's how I stay out of it. You don't engage in the discourse. No, because again, where is that good? Again, another thing I learned from one of my mentors of time was that he would ask the question, he would say, what is the point? And if you can't answer the question,
Starting point is 00:37:49 question definitively of like what is the point, then you don't know what the point is and you don't know what you're arguing over. So to me, I don't really have a point. So as you guys know, Money Monday, Monday's been running ad free for over two and a half years, going on to three years because I want you to be able to listen to this nice and easy and smooth. That's why we keep this 93% of the rate. I do have some corporate sponsors that are part of my ecosystem because I actually use them. So when you hear me talk about a company called fan basis. It's because fanbases manage my entire world, my back end, my merchant processing, etc. That's fanbasis.com. But I don't do affiliate links or codes. That's just a company
Starting point is 00:38:25 for you to research because I literally use it. When you hear me talk about Go High Level, that's a multi-billion dollar company. Go High Level runs my operations. When I talk about Ray and Devin and Shannon, my entire staff and team in the back end, they're all using Go High Level because it actually runs my world ecosystem. So again, I'm not sending out affiliate codes for these things. It's for you to research the companies like Go High Level, like FanBasas, that are part of my ecosystem because you've watched me interact with it if you've ever been in part of my coaching or courses or live events or come to one of my shows or elevator nights etc or man in the arena tour you've gone to anything like that
Starting point is 00:38:57 you've been interacting with those companies in the back end because they're very functional and useful I appreciate you guys listening make sure to share this with your friends family and followers it's important for us for you to forward this video repost the clips etc because when you do that we can spread the word about money we need to be able to have these discussions about money because so much many of us grew up thinking it's rude to talk about money. This podcast has proven by staying in the top 50 to 100 of all the podcasts in the world that people want to talk about money. They want to be blunt about it. Credit cards, Fico scores, should I get a loan, a lease, should I rent, should I buy?
Starting point is 00:39:31 What if my friend borrowed 400 bucks? How do I get it back? Like, we need to be able to talk about money because it's part of our daily lives. So enjoy yourselves. Listen to this podcast, share it with your friends, and we'll see you guys next Monday here at themoneymundays.com.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.