The Money Mondays - How One Man Went From Prison to Building a Fitness Empire (REDCON1) | Aaron Singerman 💪 EP142

Episode Date: October 6, 2025

In this episode of Money Mondays, Dan Fleyshman sits down with Aaron Singerman, CEO and founder of Redcon1, to talk about building one of the fastest growing sports supplement companies in the world, overcoming massive personal challenges, and scaling a brand in a fiercely competitive industry.Aaron Singerman is an entrepreneur and visionary leader best known for creating Redcon1, a powerhouse in the fitness and nutrition space with hundreds of products distributed worldwide. Before his success, he battled drug addiction and rebuilt his life from scratch—turning setbacks into the foundation for a multi-million-dollar empire. Today, Aaron is dedicated to helping others achieve both physical and financial transformation while driving innovation in the supplement industry.Like this episode? Watch more like it 👇How to Build a Business (Even If You’re NOT Ready) 🏭 : https://youtu.be/NnCBHEEQL2IFrom Rock Bottom to $60M in One Year w/ Andrew Bachman 💵 : https://youtu.be/xd4DRx78o_QMaking Money Online? Here’s What No One Tells You | Dion Pouncil & Brandon Bowsky 💰: https://youtu.be/F3xUCSONZaEBoost Your Profits by Building Connections (No Investment Needed!) 🤑 : https://youtu.be/74E_xUFTG6ASubscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/

Ladies and gentlemen, welcome to the Money Monday's podcast where we cover three core topics, how to make money, how to invest money, how to give away to charity. Our guest here has built up a very, very large business. He's built up a personal brand. He's helped a lot of humans get healthier, lose weight, build up strength and build up confidence and all the things in between there. So we're going to dive deep into the different categories of what happens, not just on the investing money side, what happens about investing in the money side, what happens about investing

to yourself, becoming healthier, becoming fitter. What does that do for your household, for your career, and for your life in general? Now, as you guys know, these podcasts are under 40 minutes because the average commute to work is 45 minutes, and the average workout is 45 minutes. So this episode will be between 32 and 38 minutes for your listening pleasure. Now, without further ado, our guest, Aaron, if you could give us a quick two-minute bio, so we're straight to the money. Sure.

So my name is Aaron Singerman. I'm the CEO and founder of Redcon 1, which is a sports supplement brand that has transitioned into also canned energy and beverage space. So we started off thinking bodybuilding and fitness, which is my passion and has transitioned into a much larger business. For me personally, my journey is an unusual one because I started my life early as a kind of mixed up kid, a drug addict, intravenous heroin and cocaine addict who really didn't know where they were going to go in life.

I was lucky enough to decide, find, and pursue my passion of bodybuilding and fitness, get into the world of bodybuilding and fitness as an interviewer, like I imagine like a Bob Costas of bodybuilding and fitness. And as soon as I got pregnant with my first child, I realized that that's not going to make enough money to pay the bills and pursue the passion of supplements, sports supplements, which is, you know, something that I've been taking and passionate about my entire childhood adult life and was able to create success in that. And it sounds like an upward trajectory from there. But the truth is there's been some very jagged falls along the way. I went to prison along the way, following that same passion, and then came back out of

prison and continued the journey with Redcon won and have been able to have some explosive growth, even though I've had quite a bit of pitfalls along the way. So it wasn't a journey straight to the top. There was quite a few jagged edges along the way. Well, I'm very excited to ask you a lot of questions then, because I think it's important. I think too often on social media, people pretend everything's perfect, the perfect filter, the perfect story, the perfect household, the perfect child, the perfect relationship, the perfect, perfect, perfect, perfect. Perfect is not relatable. No.

And I definitely, there hasn't been too many perfects. It's been a struggle and a way, you know, one after another of obstacles that I've had to overcome, but I never got myself too down about any one of them and tried to figure out a way forward in a positive way. And I think that certainly is relatable because most people don't just have this wonderful path to the top. So on the make money side, there's so many different categories in personal training, weightlifting, competitions, creating supplements, creating products, opening gyms. There's so many different things from a financial perspective in the health and wellness category. You're doing a lot of them.

Not only do you have the supplement company, but you also have a gym that you built in Boca. You've also got different divisions. You know, you started the energy drink. Walk us through the different elements of your business and passion. Yeah. So initially it was about passion. And, you know, I tell people a lot when we talk about and people are trying to figure out which their path in life is going to be is for me, I was very lucky to have a passion from an early age at 13 years old. I fell in love with bodybuilding and fitness. I always remember watching with my dad Predator and Arnold, Arnold, you know, the arm wrestling scene or Arnold arm wrestles Carl. And I saw that muscle and I thought, man, that's cool. And my dad thought it was cool too, even though he wasn't really until all that. And I pursued that passion and was able to find that. And even through all of the down times and some of the really difficult times, I always had that interest.

And so when I was able to get away from the drugs and take a good look at my life, the only thing that I had a consistent interest in was bodybuilding and fitness. And being a tall, skinny Jewish guy by nature, being the next Mr. Olympia or Arnold, it's very unlikely, you know. So I realized pretty quickly, like, I'm not going to be Arnold. So if I'm not going to be Arnold, what could I be? in the same space and make money and be able to pay the bills. Honestly, at that point, it wasn't even about being a millionaire or a billionaire

or any of that kind of craziness. It was just about, man, if I could just follow my dream, pay my bills and do something fine, man. That just seemed like 100% the goal. And so that is what I did. I ended up focusing every bit of my energy on that. I stopped doing the things that normal 20, by the way, I was doing drugs and stuff to my late 20s.

So it's not like I discovered this early on. on and, you know, had this trajectory that began in my late teens. It took me till, you know, 28, 27 to get off of heroin and to start following the passion. But I stopped everything that everybody else does. You know, I didn't go out. I didn't go out with girls. I didn't go to movies. I strictly focused on how could I get into the bodybuilding space?

And I looked at people like Joe Weeder, who was the father of modern bodybuilding. And discovered Arnold Schwarzenegger and, like, Peter McGuff, who was the editor-in-chief of Flex Magazine and other Jim Mannion, who was the creator of the appropriation. bodybuilding organization, IFB. I looked at these guys as my inspiration instead of the Ronnie Coleman's, the Jay Cutlers. I loved all those guys, but I realized I couldn't be them. So I put everything I had, all my attention, all my focus, all my energy, and to figure out a way to get. And I got shot down over and over and over again where I would, you know, send articles for free to magazines. And I would try to break in by, you know, emailing the hosts of the initial podcast when

podcasts just started going out. And I did anything I could. And eventually I was able to break in and get a chance to interview one of my favorite podcast hosts on his podcast called Off Topic Radio. And that was what gave me the opportunity to then take that small opportunity to get my own podcast with this same gentleman. And that got the attention of Musco Development, which gave me a chance to do a podcast there. And then so on and so forth, opportunity after opportunity, I pursued passionately with everything that I had. And I did that, continued doing that same level of passion to discover sports supplements, which led me to start making actual money. And I would say that the journey to that was a long journey and it didn't happen overnight, but by following my passion and pursuing it, you know, relentlessly,

at the sacrifice of quite a few other things in life, I was able to achieve a fair element of success by the time I was in my early 30s and made my first million dollars at 31. So from drug addiction at 28 to a million dollars at 31, you can imagine you have to really, really give it everything you got. I've always had that ability to switch. That sort of obsessiveness that is maybe not something that's easily taught. I have this unnatural way of being able to say, I'm going to do this and nothing else matters and focus out all of the noise. And that can be a curse, by the way, for sure. I'm sure it's probably part of the drug addiction, everything else, is that same kind of obsessiveness that has made me successful in business.

So on the making money side, there's personal trainers that charge 40 bucks an hour and some that charge 100 bucks an hour. There's gyms that charge 10 bucks a month and, you know, Equinox charges 300 bucks a month. What do you think the difference has to be someone that's charging small, medium versus large? Sure. So I have a great example for this. When I first got sober, the first thing I did was personal training. It was the easiest thing to get into.

I love body building. I love fitness. I knew how to build muscles. I knew how to work out. And I went to a place, a wellness center in Houston, Texas. That's where I was after I was born raised in New Orleans. Hurricane Katrina sent me to, as an evacuee, to Houston, Texas. And there, once I got sober, I worked at this wellness center. And there's a guy there, Mike, another trainer. And he was very busy, very upbeat, good energy. And one day I pulled up in the morning with him, and he had a brand new Porsche 9-11 turbo. And I looked at him and I said, man, I said, this is the goal. I told him, I said, Mike, I'm going to get a Porsche like you, man.

You're my inspiration. And he said, you're never going to get a Porsche like me. And I was like, you know, my first impulse was like, oh, you know, fuck this guy. Like, you know, I was mad. I was mad. For sure. And I said, do you, like, what kind of thing is that to say? And he said, do you love training people?

And I said, no, not really. He goes, I love training people. He goes, I love helping people here. He's like, when I'm in the gym, I'm thinking about how to help them. When I go home at night, I'm thinking about how to help them. When I sleep and I dream, I think about how to help these people. And as a result of that, I get great results and people feel that energy. He's like, I watch you in the gym and you don't love it.

And I was like, yeah, yeah, you're right, you know, I don't love it. And Mike charged a few hundred dollars an hour. I'm charging $50 an hour. He's got people lined up for him. And it's the same thing that comes down. to what we just talked about, he had that passion. And actually that conversation with Mike, the trainer, made me sit down and think, like, what am I doing with my life?

If I'm sober and I'm going to be, you know, if I'm going to make something out of this life, I should figure out what it is I'm passionate about because it isn't training. He was right. It just was kind of like a slap in the face to be told straight up like that. Yeah. But it helped me. It helped me tremendously. I'm still in touch with Mike and he watches our, my success and has applauded, you know,

from the sidelines doing what he's still doing and love him. what he's loving. So it's interesting. So why dive into the supplement space? There's thousands and thousands of brands that are out there all over the world. What makes your brand stand out? And why dive into that category? So I would say that when the brand began nine years ago, I had another supplement company before that. I've actually owned quite a few sports supplement companies, about 10 companies over the entire lifetime of my career, where I've been a part owner, or I've helped develop the products where I had some ownership portion.

And the one that I had sold previous to starting Redcom I sold my shares and at that time it was already a really crowded space. You know, when you go to the Olympia, the Arnold Classic, or any of these big expos, you see these big booths, these companies and they spend this money and then the next year they're gone.

And you're like, wow, whatever happened to these guys now they're, that's, because it's competitive. It's a difficult space to be in. And so the reason why I initially got into it was because I knew that there was an ability to fill a niche and personalize the brand. So when Blackstone started, there were very few owners that had anything to do with the brand. And so I was ahead of my time, me and my partner at the time, PJ Braun, got in front of the camera, and we personalized the brand because we were two likable, charismatic kind of

Jim Bros, who didn't really know what we were doing, but people related to the fact that we're just two Jim Bros. who don't know what we're doing and making it work. People liked that. People thought this is something I can relate to. And now we have a lot more of that. But that getting in front of the camera and personalizing the space was big. When RedCon one started, it was the same thing again where I had to figure out how I differentiate myself from the crowd. What can make Redcon one different?

Obviously, we can make great products. That's obviously a big deal to make a great product, to sell it for a reasonable price, to do a good job marketing. Because basically, sports supplements are a commodity. You literally, you can have Dan Labs come out and you can take my exact formula and you can use my exact formula and one of our hit products like Total War where our labels are transparently labeled

so you have every ingredient on the back. You bring it to a flavor scientist, you make the exact one. So Total War, it's Dan War. So it's just a commodity. So if you don't have a strong brand and your marketing doesn't tell people who you are and what you're about,

it's going to be tough. It's going to be really tough. I tell people when they say they want to start a T-shirt brand or whatever brand, you have to say, well, what's going to make your t-shirts different? For sure. Why are they going to buy this T-shirt instead that T-shirt? Maybe it's price, maybe it's, you know, some quality, but there has to be something different.

So for us, with RedCon 1, it came right down to the name in the beginning. We decided in 2000, January 2016, I thought, man, to make this different, I already have the bodybuilding crew. I have that group, right? That's the low-hanging fruit for me. But what I thought was different was in 2016 in January, the United States military was particularly, I felt like at a golden era of my lifetime, where people really respected, specifically special forces, you know, got more polarized quickly thereafter.

But in 2016, in the beginning, I was like, what a cool opportunity. I have two good friends, Brandon Cruz, and Ryan Bates, who were Navy SEALs that just retired. And these guys are good-looking, charismatic, smart, funny. I can use these guys as frontman, and I can create a company that stands for something. RedCon 1 really, technically means the highest state of military preparedness. readiness or readiness. And I wanted to do a brand that had something where it stood for something, where it was a purpose-driven company. And both of my grandparents, your grandfathers, fought in the Korean War and World War II. And my grandfather on my father's side, it was a big deal

because he was an officer who stormed the beach in Normandy and commanded men. As a Jewish officer, it's very rare. So I always was very proud of that. And I thought in a different universe, if I hadn't done the drugs and everything, maybe that would be my path, right? Maybe I could have went in that direction. So I thought this is an opportunity to do something really cool where I can help service men and women by, I know the third part of the show

is charity, so we'll save it for that. But I thought that would a great differentiating way to do things so that the brand can stand for something more than just great products and a great formula, great price. So when things are a commodity, it's easy to get someone to buy something once.

Not too easy, but it's easy-ish. To get someone to buy something once. How do you get someone to reorder subscribe, buy a year after year, whether it's wear the shirts proudly, buy the supplements, et cetera, by the energy drink. How do you get someone to want to be part of the brand in perpetuity? So I think for looking back at Redco, when it happened in a few ways. Number one was because we built a strong brand that stood for something. I think it was also very important that we had a really good social media team and that the message we were putting out resonated

with people. I think it's important that you have placement so it's easy to purchase, so you can get it. The more available it is, the easier it is to repurchase. At that time, we were really effective at direct-to-consumer marketing, direct-response marketing. And so you had, by having a good product that people like and they want, and they like what it stands for, and it means something more to them than just the protein powder, and as long as, by the way, the product has to taste good. If it's a garbage product, you're going to have even harder time. But we quickly built a community around RedCon 1 where we built the tier operator program. And how it happened was very organic because the products were popular and we were doing

well right off the bat and we had a lot of digital presence. People started asking, can I be sponsored by the brand? And I bootstrap this whole thing. I had no investors. It was all completely and totally my money. I had to be very, very careful about where I spent my money. And so there was a lot of people that reached out who said, man, I would love to be part of this brand. And, you know, they're asking for sponsorship. And I had to say no. And I said no a few times where I realized I was disenfranchising people by saying no. And so the thought was like, okay, how can I say yes? So we came up with this tier operator program where anybody who has a social media presence that doesn't have anything like, you know, outwardly like, you know, racist or nudity or anything that doesn't

fit with the brand ethos. We had a very specific, one of the cool things we did with Reddit, kind one that was different than any other brand I had is we created a brand book in advance. Who are we? What do we stand for? What are our fonts? What are our pantone colors? Who are we? And then if you didn't fit in the brand filter, which would be obviously somebody is a racist or whatever, right? If you don't fit, you can't be in. But if you do fit, come on in. You can earn points. The points will get you the ability to get free swag, free products. And eventually, if you move up the tiers enough, you get money, you get commission off of it. And so building that, it ended up being about 30,000 people towards the beginning that we're all posting on social media,

that we're all participating in the brand, that love the products, that were willing to do work at expos and sampling events all over the country. It was really neat when we went to vitamin shop originally and they said, hey, we're doing big sampling campaigns. How many, you know, events do you think you can do? I said, we can do hundreds of events a month, literally, because we can mobilize these guys and girls who just want points. That's what they're doing it for. They want points. And the points helps them get to the next level or get to the next piece of swag. And they love the brand and they're coming there.

It's not a pretty girl. You pay $100 to go to the event and doesn't know anything about the products and just hands it out. These are people that are passionate about the products. So I think those are all key factors on getting somebody not only to try it, but to repurchase. Because obviously that's the key. If you can get, you don't need a whole lot of people if they're all buying regularly. If they're all subscribed, you know, you don't need millions of customers, which great that we got millions of customers, but that was not the original. Honestly, my original

thought, Dan, I left Blackstone Labs, and I owned 33% of Blacksand Labs, and we were doing about $10 million or so in revenue. I'm sorry, $20 million in revenue the last year that I left. So I'm like, look, if I can do $7 or $8 million in revenue at Redcon, I'm pretty much even with where I was before. And we were doing a million dollars a month within the first year, which is really cool. And almost all of that was a direct to consumer. So I passed up, in one year, I passed up my biggest loftiest goal at Blackstone going, man, if I could just replace this income. And it's all me. I own 100%. I get to make the decisions. What would a win that would be? But we ended up making a little under 12 million in the first year and a little over 30 the second year. So it was like,

you know, wildly successful, very fast and very exciting. So most companies come out of the gates. And if they did one or two million, that'd be great for the first year. What do you think was the difference that you would do $12 million and $30 million right out the gate? Well, I think there's, you know, unfortunately for the new person watching the show right now and goes, well, how do I recreate that? It's tough because I had a few things out of the gate that people don't have, right? I had connections. So I had relationships, which is a very big deal. Very big deal. As the CEO of a $100 million plus, you know, a nine-figure business, one of the biggest things that I do and my job is build relationships and utilize those relationships to get, you know, favors or a better price or to get

our product run quicker or use that to meet other people that then help the business. That's a big part of what I do other than keeping people accountable and motivating the troops, kind of, so to say, that's a big part. So I had these relationships. I had some money in the bank, which helps for sure. So I wasn't, even though I was bootstrapping it, I was able to start Redcom one with a dozen employees. When I started Blackstone, it was just me and my business. business partner. I didn't have the money to afford to even buy, I have a person to pack the products. I packed to the products and PJ really packed most of the products until we hired our first person. And by the way, funny how things are difficult when you just get

going. I had a difficult time making in my head the sense to pay anybody to pack the products because I can pack the products. You know, you start thinking you can do everything better than everybody else. And then obviously if you want to scale business, doesn't work like that. So knowledge, industry knowledge, the ability to scale because I had the cash and the ability to have the relationships. For example, one of our manufacturers in the very beginning, I ordered $500,000 a product to start and cost of goods. And he said, you have 60 days to pay me back. And I was able to sell all $500,000 of products within the 60 days. So there was no cash needed.

So it goes, how much money do you need to start? I don't need any cash. I need any cash. and the ability, obviously, to sell. If you can't sell the product, then that's a problem. So when's the turning point for someone out there listening? That they went from making $80 grand to $100,000, $100,000 to $150, start making some money for their household and for themselves.

When is the turning point when they start to consider maybe investing into other things, whether it's real estate, crypto, angel investing, there's so many different options out there. We don't have to get into that part. But when did you decide, you know what, I'm going to start to diversify a bit, start investing other things? You know, I, as I said, by the time I was 28, I really had no money at all. And I started generating money very quickly because I used that obsessiveness as soon as I had an opportunity.

I look for another opportunity, look for another other opportunity. And I distinctly remember saving up the first few hundred thousand dollars in the bank in feeling like this is unbelievable. The first thing we invested in was a house, a down payment on a house. which I don't know if I would recommend that these days, the same way as I would have, you know, 15 years ago. Very different. But then pretty much all of the initial investment that I had went into investing into myself and into businesses. I didn't start investing into like equities and real estate and stuff like crypto for years, honestly. I'm not saying is the right way to go.

I think, you know, it's smart to take a portion of your income and start investing. and index funds and stuff like this very early on. The earlier, the better, 401k, et cetera. But I don't think I started doing it until after I had a million dollars or so in the bank where I started thinking about it because I was so single-mindedly, narrowly focused on the business stuff that when somebody said, well, you can make an 8% return. I'm like, 8% return. I buy the product for $10 and sell it for 50.

What do you mean? Right. You know, so it's difficult, it was difficult to get my head around it. Until you start thinking about the future and build. generational wealth and your kids and other things like that. So it took me a little while. So at some point, the 8% matters because you hit a certain part of a business where you can't invest more into the company.

It has what's called either diminishing returns or you just don't need that much capital for the business. And that is typically a time where 8% sounds really exciting because now you don't want the money just sitting in your piggy bank. Oftentimes people save up 100 grand in their savings account and they don't realize that if that money's not moving if it's not being invested well 100 grand spends like 92 000 next year yeah yeah then it spends like 83 000 yeah and you try to buy a ford truck and that Ford truck was 50k and that's 54 000 yeah then it's 59 000 yeah so it looks like

you got 100 grand but do you really because it spends a lot differently and so at some point you can't invest into your company anymore because your business is generating absolutely it's a self-fulfilling prophecy at some point okay for people that come on as executives to businesses that want to get equity into a company. How can they have discussion with you? Like, hey, I worked in this industry for 22 years. I want to come work for Redcon 1. I've got all this experience, but I want to get 1% equity, for example. How does someone have that discussion figure out what are they worth? Sure. Well, I could tell you initially, back when I started, I didn't even understand that principle where you would want to retain

or acquire a valuable employee that is vested in. into the business where they're not just saying, hey, I'm just doing this, because I want to make enough money to pay the bills and go on vacations, whatever, save for my 401K, to get people that are really good, and then to retain people that are really good, because I've had people poached for me, for sure. Of course. More than I'd care to remember, but I think that when you're thinking about approaching a business owner, like myself, that that's really the key, is that saying, hey, I'm here

for the money, right, to work, but if I'm working my ass off and I'm putting everything into this. And you exit one day, I want to be able to participate in that. And I don't want to be poached by somebody who offers me more money. I mean, we just recently had, you know, one of our beverage guys and the beverage team. Um, he left for $25,000 more at a different account. And it's like, man, I wish we would have even had chance to talk about it. Sure. Yeah, but because he's went from one to another and this happens a lot. And so one of the things that we've done at Redcon is, is basically carve out a piece of the business so that we can give key employees equity that will be vested over time. And if there's a transaction or something

happens, they'd be able to take advantage of that too. Because the truth is, you know, if you are a very valuable player, you don't want them to leave. And you don't want to look left and right and see who's making more. Because if that particular gentleman had a small piece of Redcon and he was able to go work at a much bigger company, let's say like a Celsius, hypothetically, and they don't offer anything like that, does the $25,000 a year matter more than the opportunity at something big at the end, the Golden Parish. Right. So I think approaching somebody, you also have to be reasonable, obviously.

So when somebody is... Can't show up and ask you for 14%. Right, right, right. You'd be reasonable and then also know your position, right? And like, so for example, if a graphic artist, which we have a lot of great ones, came up and said that, it would be like, man, like not such a reasonable ask, right? Unless you're the graphic artist or you've done such great work, or maybe this is a time where you've shown how much work you've done, and that's the appropriate

a time to ask for something like that. So you have to be careful because I know for me if the wrong person asking that, I would be, I would want to like, I'd be like, well, see you later because I would write the person off in the fact that they're going to leave to go somewhere else. So you have to know the right time to do that. And I think as a business owner, you have to realize that this is a competitive marketplace. And if you have All-Stars, there's a good chance that they're going to get offers. And their offers could be better than when you're, and you can lose people.

My agency has been out for 14 years, and I've had two people leave, and the two people I forced them to leave. I was like, you need to go work at this company. One of them had to go work for ClickUp. I'm like, ClickUp's worth $4 billion. I get it. Go work for them. You get a little equity in a huge company. And the other one end up starting a mobile app company that I'm a part of.

But outside of that, no one leaves me. And because I'm obsessed with what you said, replacing someone, it's really hard. It's hard. It's hard. Especially in tech, too. Sure. I mean, you have somebody that's key that's doing something for you in tech. CPG is a little less like that, but still, it's important.

Right. Yeah, you get someone that has the relationships with Costco and Whole Foods and Trader Joe's and GNC and they leave. Sure, other people might have a connection too, but it's different when they just got a phone call versus that employee that had 16 years and they can call Johnny over at GNC and he's like, hey, buddy, yeah, of course, bring Redcon one over here. Relationships matter. I mean, relationships matter.

and if you can, if you lose somebody that has a great relationship, there's no guarantee, your product better be damn good. Right. Better be selling and turning at a very fast rate. Lose that account. Johnny could go to the other one and say, hey, you know, switch this. Switch them. Yeah.

It can happen. For sure. Okay. On the charity side, the philanthropy part, why do you think it's important for companies for their employees or their investors or their vendors or clients to see some type of charity element to their business? Well, for the consumers, I think it's important because there's so many options, right? And so you want to put your, you know, I think it's, at least for me, I know I do, I let my

dollars do the talking for me. So if I believe in somebody's, the business ethos or what they stand for, what I believe they stand for, I'm going to be much more likely to spend my money with that business versus the one. And we've seen this all the time now. You know, you're starting to see it more and more. When Redcon came out, and even really to this day, if you think of all the sports supplement companies, there's not many that stand for something in particular.

You can't look at them and go, this is what they. they're about, right? They're about this. You have people with like, so for example, military charities and military purposes. You see companies that maybe do it for 4th of July, but they're not doing it every day. You know, for us, every can of Redcon Energy, one cent of every can goes to a military charity. Right now, Gary Sinise Foundation, but we do online voting. People can switch. We've done millions and millions of dollars to many different charities over the entire lifetime of Redcon 1. And I think that that is that is important. I think it's important to do good with your money. And I think that it speaks to the

consumers. I think it speaks to investors. I know when I talk to buyers at, you know, Circle K or we talk about that. You can see that, in me, it matters to them. They light up on the fact that we're doing something good and they're supporting, you know, I say it's servicemen and women and their families. A lot of our stuff is gold star families. The people that have given their lives, men are women give their lives in the line of duty or in relation to their service and their kids are without a parent. And that speaks to everybody. Nobody goes, ah, who cares about that? Right. And so it's, it's, it's, it's, it's, it's, it's, it's helping people. It actually helps the business. And it makes me feel and everybody to feel good about it. Yeah. So there's only

one question I ask on every single episode for the last 200-ish episodes and I've never gotten the same answer. You build Redcon one, sell it for a billion dollars. You then build another brand, sell that one for $2 billion over the course of your career. What percentage of that net worth do you leave to those children later on when you pass away? Yeah, so I have three little boys right now, and I wouldn't be surprised if I have some more. So the thought is that right now, my thought, obviously this can change because I'm 45 years old, and as I get older, grandkids, hopefully, you know, I live a lot longer, and I get to see these guys develop. my thought would be something to the extent of, um, I would figure out a way to do it where they

get money or get part of the money as they get older as opposed, yeah, as opposed stages and very well thought out and not something that I would let them down. Here's, here's 84 million and one check. No, it's not. I just feel like it's a right. When you people and I know, and this is a big question when a lot of people that have, have generated generational wealth, this is something that people really contemplate and think hard about because they don't want to do a disservice to their children, which can for sure happen. So I think for one, making sure that they realize I tell my guys already because they already asked me, oh, am I going to get this? Will you give me this?

Am I going to be the CEO of Redco one? I tell them all, you need to work. You're not owed anything. Asher, my oldest said, hey, can I have such an, I forget the kid's name, come over and swim in my pool. So you don't have a pool, buddy. Where's your pool? And he's like, oh, yeah, you're right. Can you swim in your pool?

Yeah, he can swim in my pool, right? Because it's like, that's like, you're not rich. I'm rich. Right, exactly. So I think that's important, though, telling them that at a young age. So in terms of percentage-wise, it's very difficult to determine. In Jewish faith, we believe the first thing you do is you help your family, your seducca, your charities to your family, and then it's to your community, and then it's to the rest of the world. So I believe that I would do something where at first I help out family, and then my community at large, and then the world. So I would, if I were to throw out a percentage right now, and let's say I have billions and billions of dollars, you know, I would think I could do 50-50. That's what I would think in my mind. And of the 50 that I give away, I think a good part of that would be to additional family members and a good part would be community and the rest would be to bigger purposes and things that mean something to me in the world. All right. So where can people find you across social

media personally and for the brand? Sure. Every one of my social media handles is just ad sign Aaron Sangerman. And then the brand is redcon1.com. It's also sold everywhere, from Amazon to Walmart, 80 countries worldwide, United States military, vitamin chop G&C, grocery stores. And it's expanding. We're in 20 plus thousand Circle K. I'm sorry, C stores, not just Circle K. We're also in Circle K. And that continues to expand really rapidly. Hopefully everybody's going to be seeing Red Con1 everywhere in 26, because our resets for the beverage business is happening right now. And so we're hoping to go from 20 plus to 50,000 sea stores by the end the next year. So it's exciting, exciting for sure. All right, guys, for these podcasts, just keep

in mind, it's not just for you. These type of episodes could be useful for your friends, family, and followers, people from your past, present, and future. You might be at a lunch one day and someone's like, I want to start a supplement company or a beverage company. You could then forward them this episode and have these discussions that are really important to them, and that's what I call the butterfly effect. If you might help someone out there learn how they can go scale a hundred million dollar business like he did, that could be the butterfly fact that changes their life to help them save money, make money, and everything in between. So as you guys know, we grew up thinking it's rude to talk about money. I think that's ridiculous. We have to have discussions about

taxes, loans. Should I buy this? Should I lease this? Should I rent it? What should I do? And we grew up thinking it's rude to talk about it. You have to be able to talk about it. It is not rude. It's not money is not the root of all evil. It's part of your daily life. It's part of your bills, for your mom, for your children, everyone in between. They need money for supplies, items, travel, medical supply everything in between has some parts of money now as we do this and the reason for the podcast success is you guys liking comedy subscribing when you share this podcast especially an episode like this where it is really big for someone that's in the CPG space beverage space supplement space health space people that are in your life they may enjoy this episode by you

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