The Money Mondays - How Rance 1500 Turned Music, Culture & Relationships Into Wealth 🎤 E168

Episode Date: June 15, 2026

On this episode of The Money Mondays, Dan Fleyshman sits down with Larrance Dopson aka @rance1500, a four-time Grammy-winning producer, composer, entrepreneur, and founder behind the legendary 1500 or... Nothin’ movement. Rance has worked with some of the biggest names in music, including Roddy Ricch, Ella Mai, Justin Timberlake, Chris Stapleton, Maluma, Eladio, Snoop Dogg, Jay-Z, and more, while also expanding into TV, film, tech, education, and venture-backed companies. Dan and Rance break down the real business of the music industry: how producers get paid, why publishing and contracts matter, how touring and merch can become major cash-flow engines, and why young artists must understand ownership before signing deals. Rance also shares how studying the greats, building relationships, creating culture, and being of service helped him stand out in one of the most competitive industries in the world.The conversation goes beyond music into investing, personal branding, venture capital, self-education, charity, and legacy. From learning the hard lessons of bad publishing deals to building Culture Silicon, Rance explains why creatives need to understand the language of business, stop trading time for money, and invest in themselves before expecting others to invest in them.This episode is a masterclass for artists, producers, entrepreneurs, investors, and anyone trying to turn talent, relationships, and culture into long-term wealth.Like this episode? Watch more like it 👇Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/

Transcript
Discussion (0)
Starting point is 00:00:00 Ladies and gentlemen, welcome to a special edition of the Money Monday's podcast. We cover three core topics, how to make money, how to invest money, how to give away to charity. As you guys know, these podcast episodes are under 40 minutes for your listening pleasure. Why? Because the average workout takes 45 minutes. The average commute to work takes 45 minutes. This episode will be between 35 and 39 minutes to make it nice and easy for you to listen to. As you guys know, we don't do a bunch of fancy sponsors here. running this podcast for almost four years now, sponsor free. There are two partners on this podcast.
Starting point is 00:00:39 We don't do any affiliate codes or things like that. But fanbases.com and go high level are who power my actual life for many, many years. And so if you like those multi-billion dollar type companies to help you with your back end, check out fanbases.com and go high level. Now, without further ado, when we listen to these podcasts, keep in mind, it's not just for you. It might be your friends, family, and followers that might need to listen to this episode. It might be for people from your past, present, or future that need to listen to this episode. Our guest has worked with some of the biggest artists in human history that you've listened to.
Starting point is 00:01:14 Billions and billions and billions and billions of hours of music has come through his fingertips and from his mind, working with household names, which I'm going to let him get into. And as you guys know, these episodes are designed to open up your mind because too often we grew up thinking it's rude to talk about money. It is not rude. The whole reason for this podcast, why we have a 93% listen to rate is people want to talk about money. Money is not the root of all evil. It is a tool for your food, your beverage, your medical bills, your light bill, your cars, your gas. Is there a little bit of evil?
Starting point is 00:01:48 Some tiny little percent? Sure. There's a little bit of evil in everything. Movies, film, medicine. There's plenty of tiny little piece of evil in any category. But the other 99.99% of money is a useful tool for everything in your life. for your kids, your parents, your travel, your medical, and everything in between. So as we get into this, Rance, 1500!
Starting point is 00:02:08 My guy! Give us the quick two-minute bio, so we get straight to the money. Two-minute bio. Born and raised from L.A., four-time Grammy Award-winning producer. I got like... Four times! Yeah, four times. Worked with artists such as I did like the Box, Faradry Ridge, Boot Up, L.A.,
Starting point is 00:02:30 last couple of Justin Timberlake albums. I did Chris Stapleton, Justin Timberlake. They got a country one for that. Work with everyone from Maluma to Aladio, the Latin side. I got the number one Netflix show out right now that I compose called Nemesis. Freshing it. We just put out something for the basketball commercials called The Drop. It's the spin-off for Snowfall.
Starting point is 00:02:58 So I'm also composed of that. We're about to do the Jay-Z show at the Yankee Stadium. I can keep going. Please, you're good. We'll go more than two minutes. Go ahead. Keep you going. I don't want to go to him, but God is good.
Starting point is 00:03:12 I'm just super blessed, man. All right. These artists that you're mentioning, from Maluma to Jay-Z and everyone between country artists, Latin, hip-hop, and all, they have a lot of options. There are tens of thousands of music producers out there, people that can help them with their albums or their songs. songs, why you, why ran 1,500, why do they keep coming back to you? I'm someone that took the stairs and I learned all the rules to break the rules to make new rules.
Starting point is 00:03:39 So when you see, you know, someone in a group of people making new rules, you create your own hub and culture, you know, and that gets recognized because, you know, we're in a quiet taste. You know, I'm somebody that came from church, born and race and church and, you know, being, you know, being from LA and I understand gang culture and then traveling with Snoop Dog after high school doing four world tours now. Four world tours. And everybody that paid them, that's my friend now. So it's just, just me understanding like the importance of people and real estate of people
Starting point is 00:04:17 and being a service to people could make you a lot of money later. Later. It's hard in the beginning, right? Yeah, it's hard in the beginning. But you get what you give. So someone's out there. They want to be a music producer or rapper, country artists, et cetera. They're first getting into music.
Starting point is 00:04:37 What would you say to them to give them a chance to beat out the other millions of people that want that spot also? It's about the foundation. You have to study. Study, study, study, study, study, study, I mean, I study hits and people from 1960s and up that understands human behavior. Because when you understand it from all these days, different years, it becomes the same thing. You'll figure out a pattern. You'll figure out a pattern with space.
Starting point is 00:05:03 Figure out a pattern with, you know, there's songs where it's a question in the beginning or the question in the hook. And then you're like, oh, okay, that works, people like that, or you're telling them what to do in like Bruno song, they're giving you direction. You understand all the rules, then you can just make it yours when it's in your brain.
Starting point is 00:05:21 So they decided, they studied, they listen to Rance, they've been studying, studying, studying, everything from Franks and I. intro to Michael Jackson, they've been learning all the different styles. And they get started. How do they start to stand out so that people want to book them to work on their label or their album or their tour? You stand out by putting in a work. The work shows when you stand out when you do the work and music spreads, you know what I mean? And you got to differentiate yourself from everyone else. You know, if everybody's going left, you better go all the way right, you know,
Starting point is 00:05:55 understanding like the blue ocean strategy if you see you know 20 red pigs going this way and one pig blue going this way I'm looking to bluer sure yeah so so like that the money part of it the make money part of this podcast where is the money for producer like what how do they make money is it are they getting paid in advance are they getting paid royalties they're getting paid percentage are they crossing their fingers to get paid i mean most producers get paid in advance you know when you're working with a label, that's the structure, that's, that's, that, labels got a certain template, you know what I mean, so with the labels, you get paid in advance and you can get publishing, mechanicals, radio, you know, I, I thought you only make money seven different ways, and I looked at my term,
Starting point is 00:06:42 and I told me you make money 52 different ways. Really? So I'm going to continue to do my research on that. But, uh, it's, it's a lot of money you can make, and it could be for film and TV and, you know, the money we're making for composing these TV shows is a totally different thing than working with artists
Starting point is 00:07:02 and music people, which is also totally working with independent artists. I can work in independent artists and he'd give me $200,000 and we'll do the album in a week. Have all the coldest people, writers come in, give them some money, and then we're done. So you can make money in a lot
Starting point is 00:07:19 of different ways. Or you could own half the masters with them. I think the best way is just sharing. You last longer when you share and when it's fair. How does someone figure out what the heck to charge
Starting point is 00:07:33 when they're first getting started or should they do it for free at first just to get in the game? I mean, bro, the first time I got paid, I got like $5,000 for a long time when I first started. That's the lowest you should get if you have at least one placement.
Starting point is 00:07:48 But then you are who you negotiate. You know, how you negotiate. I also sing deals for hundreds of thousands of dollars depending on if it's songs or if it's just one song or depending on if it's the prince's daughter or if it's what I mean so it all depends but you should always whatever it is you should always cut them a deal or make them feel like they're getting cut a deal
Starting point is 00:08:11 does a personal brand matter does social media matter for a producer? It does when you start the engine you got to have some music you got to have something to make people care about you You got to have one word that aligns with who you are where we can connect that to who you was. Oh, she did that. Yeah. And then that's when you could turn your social media up. So I used that trick many years ago in each category, but especially in my energy drink, energy drink days.
Starting point is 00:08:38 I got into 55,000 retail stores with this drink. And I did every single meeting, every single presentation the same way. I'd walk in, let's say you're the buyer from Costco. And it's one o'clock. I was like, yeah, this morning at 11am, I met with 7.11. And at 4 o'clock, I'm going to go meet with Budweiser. They do my distribution out here. So I just really want to figure out how many drinks do you want to order.
Starting point is 00:09:01 25 seconds, what did I do? I flex on them that I have retailers. That's their competitor. I told them I have the distribution from a big boy that's in their space. And I didn't ask if they're going to buy. Ask how many they're going to buy? There's no if. How's there an if?
Starting point is 00:09:16 I'm already with 7-Eleven and with Budweiser. There's no if. And I did that with this intense, I don't want to say cockiness, but like confidence. that I acted as if it's not even an option not to buy from me. And by doing that in the music game, if you say,
Starting point is 00:09:32 look, I did this record for this person or I did this song or I did this commercial or I was on this TV show or this jingle, you now can act with confidence that they have to get from you. Like, if they don't, they'd be crazy. Yeah.
Starting point is 00:09:47 But it's also a preference. You could tell me you did all this and I can hate every movie and film you fucking did. So it's also about being a service and just being a good person and always just you know being like yourself bro you know what the fuck I'm talking about so how does someone learn how do they get better is it just studying all the grades or are there actual schools or academies like you worked with the academy as well like yeah yeah so we had a
Starting point is 00:10:11 academy called 1500 sound Academy which is X-man School for the best creators in the world where all the teachers are famous we didn't have we taught everything from tech fashion film music sports but mainly music and how to teach how to make hits human behavior hits to where you can write a song and without a human even realizing it they're moving their head and dancing and you're really taking control of the subconscious mind and that's when you can do that and make people feel good that's when you know life gets better so let's do the same thing for a rapper or country artists or someone that's actually singing performing or rapping what would you say to them to stand out when they're first getting started i mean you got social media you got
Starting point is 00:10:55 YouTube, TikTok, you got it. There's so many ways to be creative. You can do one song and do a Spanish version, a Latin version. You can take whatever your concept of the song is and align it with products. And then put it in and try to sell that as a product. You know, there's so many things you can do. But it's just being inconsistent. Being consistent and good.
Starting point is 00:11:18 Some people are consistent and bad. You've got to be consistent and good. That's what I say about poker players. You're practicing wrong. Right. or basketball players. You don't practice free throws and you just shoot them
Starting point is 00:11:28 when you end the game. Exactly. You're never going to beat Kobe. You're never going to be Jordan. They practice for hours before and after. So when it comes to someone, they make their songs, they get booked,
Starting point is 00:11:42 they're performing at these nightclubs. They're getting performances. They're getting to be like the third performer at a big concert for a big name. When it's time to move up? Is it connections? That's one is collaboration. That's when you got to have one good song and people want to collaborate with you.
Starting point is 00:11:59 And then those collaborations, that's when you can start, you know, borrowing fans. And if you're that good, you can end up, you know, having new fans. So collaborations and just being more consistent. You can think you're doing good, being consistent, YouTube and every day. But the higher the steps go, you're going to have to do more, more radio stuff, more content. You've got to really treat your life as a real business, you know. I mean, two of the most famous stories about people getting discovered was before social media was really that big. Justin Bieber on YouTube with Usher and Scooter and that whole squad.
Starting point is 00:12:34 And Tyrese. Right. Singing on a freaking bus. Yeah, because real phenomena is, you can't, like, you can't, if a phenomenon is when it's just amazing and you can't, you know, so, like, I think, how they figure out Michael Jackson. Do you know sometimes when you make a song like, oh, this, that's a, you know, or this beat is going to be it? Yeah, you can say that, but I've been wrong a couple of times because it's about the engine.
Starting point is 00:13:02 You can't just have a good song and a label that don't support you. The tree falls in the forest, no one's running here. A fan that don't believe you. A lot of things could go wrong. What a hit song, you know what I mean? So it's really about everybody being aligned together, you know? The label itself, these guys, you know, have to sign, 20, 30, 40, 50, 100 artists hoping for one, two, three, or four successes.
Starting point is 00:13:30 Tell me about the label side of making money. Is it, are they like venture capitalists? They're just effectively gambling. They just give you money and, dang us the money in your face. I mean, but I can't even, it's about you really understanding how to get an attorney and getting in the terminal and getting in, you know, it's a lot of things to where you can't make that mistake to where we made 20 years ago, having to being not able to. with a pacer and attorneys and stuff like that.
Starting point is 00:13:57 So it can get tricky. Because with labels, man, it's tricky talking about labels because I still work with a lot of labels. We don't need name names, but like we've heard the stories of what happened with 112. A lot of them weren't really making money when they had a multi-platinum singles and albums.
Starting point is 00:14:17 We've heard about obviously the in-sync back-jibor stories with that guy, Lou Perlman. Like we've heard the different scenarios over the years of record labels owning, even when someone hits it and they become very successful, are still not really making money. And that all comes from what you're saying is the devil's in the details, right? It's in the contract. It's in the words.
Starting point is 00:14:36 They make up a bunch of words that you don't understand and put some money in front of your face to where you'll just sign off. Most people make that mistake, but not realizing that you're signing your future off. Like, when I was young, I made that mistake. I signed a terrible publishing deal, not knowing it was a publishing deal. And for seven years, that's why I went on too. And I didn't even want a major hit. I was getting the best album cuts.
Starting point is 00:15:00 But as soon as that deal was over, number one after number one, it was a blessing. But I had to learn the hard way. That made me re-contracts. That made me understand what perpetuity is and worldwide territory and all these words that could just ruin your life.
Starting point is 00:15:18 So when it comes to the music industry, there's a lot of ways to make money. The tour that you mentioned, or a concert, or someone performing, A lot of times it's actually their better cash flow for them than the album itself, right? You hear about sometimes someone like Mariah Carey will sell millions, millions and millions of albums, but actually make more money from her tour doing a million a night doing 80 cities, right? Walk us through the concert tour side of things when you mentioned you went on tour.
Starting point is 00:15:44 I mean, it depends. Some artists do a deal with like Live Nation, or they'll do, they'll have to do their own tours. When you're doing your own tours, that means you got a piece of the tour. You're putting up the money or you got an investor. You got to pay back. But, I mean, it's, tours, it's every day. So you're making money every single day. When you're doing music, you get paid maybe every three months, every six months.
Starting point is 00:16:10 But you're making money every day on touring. And it's not just touring, depending if you got a 360 deal or not, you could be getting merch. Some tours make more money on merch than they're doing tours because they got to pay people. And they got sponsors for the tour. Yeah. And then depending on how. like amazing the artist is and how big they dream. A lot of the artists can lose money on tour because they want an LED screen or they want a 12 piece orchestra just because they care about
Starting point is 00:16:38 the stakes. And they want to bring 24 friends with them and get a whole extra bus for them. Yeah. It really just depends on what artist you're at, what level artist that you're at. All right. So they've been making money. They became the top couple percent in the industry. And now they got this extra money. What would you say to them? so often that are going broke or bankrupt because they're making a million dollars to million dollars but like athletes like influencers like celebrities and some musicians they then spend it all what i've learned what i would do is you get that million dollars you brought against yourself you take that million dollars now you got two million dollars you pay that off using businesses
Starting point is 00:17:18 and and try to grow that money and then you always have that extra million dollars that you never spend and you invest, real estate, there's stocks. There's so many ways people are making money. Now it's unfair, especially having this podcast. So the whole concept is we talk about the making money side. Let's talk about the investing side. You have so many options. You just less than real estate, stock market, crypto, cash flow and businesses. Your friend has restaurants. Your friend has barbershops. They open a nightclub. There's so many things you can invest into this plants or this pillow. company. There's unlimited options. Since you have access to so many people are hitting you up all
Starting point is 00:17:58 the time, how do you decide what you want to invest your money into? I decide if you start the engine first. You got to start the engine. Don't come to me talking about, you know, I got an idea. Because I got an idea too. But it's really about starting the engine. And you can tell if somebody's really serious. You got to look at it if either they're going to do it with you without you. And those type of people You want to stay close to and people that really understand the language of it Because take fashion film music and sports If I know if I say I do music I better know what you know a scale is or a flat
Starting point is 00:18:36 And you know all that type of stuff same thing with Venture capitalist you got to know RSU stock options 409 a's bestings quorums all that type of stuff So you understand the language changes the game for me because then I can learn stuff for me too Where are you learning the venture capital side? You just rattled off some very intricate things in the venture capital space? Well, me also doing music, I've been blessed to be on a few boards. One of my best friends is Ryan Breslo. Actually, I met Ryan Breslo through somebody telling me I should meet you.
Starting point is 00:19:08 And so he has a company called Bote, Fintech Company. It's the one-click checkout. Yes, both huge. I was evaluated at like $14 billion before COVID. And he's young. He's super young. But he was someone that was like, yo, man, I see what you're doing. I want you to be a part of this board.
Starting point is 00:19:26 And because I brought something that they go left, I go right, you know? So when you understand innovation, it's old and new. It's left and right. So I just, he told me to look, learn all these words and understand it. And if you don't know them, figure it out because you got to be able to, you know, answer the questions and do my fiduciary duties. and, you know, know what I'm talking about. And I did that and it changed my life. So then I was like, dang, me understanding VCs,
Starting point is 00:19:56 and now I'm on the board of Suno. Suno's number one AI company, you know, that's out right now. So I had to learn more words for that. So now what I've built is a company called Academy Car Culture Silicon where we're bringing tech to the hood. We're teaching everything that they're not teaching in schools, from babies to teenagers to adults, from everything from UCC codes to tax breaks.
Starting point is 00:20:23 I study every billionaire in the world to where I've really studied them and I've created a curriculum understanding how they even build their trust, how they, I mean, it's pretty sick. And then it explains the culture version of how me Nipsey and 50 Cent talks and then the silicon version of how white combinator talks.
Starting point is 00:20:43 So it's pretty cool. Is there somewhere people are going to be able to find that later? Is it around now? Oh, it's out. We're doing slow launches, but within like the next two months after this Jay Show, we're going full for us with Coach of Silicon. So on the investing side, I have this theory I call 40, 40, 20. 40% low risk.
Starting point is 00:21:08 I want to make between 5% and 9% for the year. 40% medium risk, I want to make 10 to 30% for the year. And 20% is high risk. I want something crazy to happen. A shot at glory. Right. 7X, 12 X. But if it doesn't work or it takes a long time,
Starting point is 00:21:23 I want the medium risk and the low risk to cover the high risk. And I preach about this. I talk about this all the time. So I'm trying to make it simple. If you buy from Amazon all the time, maybe you should buy some Amazon stock. If you have an iPhone that you pay $1,500 a year and you upgrade every year, and you've got a laptop and you've got AirPods,
Starting point is 00:21:42 you probably have some Apple stock. So true. If you're driving a Tesla, and you're listening to this podcast in a Tesla, now how dare you not have Tesla stock I wish more people knew that's what you got to teach in the first grade class of coach Silicon we need to know that as children so important if you shop at Walmart all the time you should consider Walmart stock if you use you use Facebook and Instagram every day well meta stock is publicly traded
Starting point is 00:22:07 it's being used right every single day and I try to keep it that simple because these are household name corporations that are part of what's called the S&P 500 The S&P 500 is the top 500 companies in the world that are on the stock market. Over the last 93 years, that's an average 11% return on the S&P 500. Keep in mind. Recessions, depressions, war, so many things have happened during that time and still average 11% a year. And over the last 20 years, there's only been three losing years. So as an investor or as a gambler, 17 good years, three bad years, sign me up.
Starting point is 00:22:44 And so I say that because you guys can be looking at things. like the S&P 500, can it lose this month? Sure. Can't lose in seven months, of course. But over the course of time, we've got 20 years and 93 years of data that shows that it works because you're betting on the top companies in the world. And so researching things that we're talking about here today, real estate, stock market, cash in my business and find the things that are interesting to you because you want to start to deploy capital. Okay, you're around celebrities, entertainers, athletes, business people. And what's fascinating is,
Starting point is 00:23:19 the venture capital world and the athletes, they want to be around the rappers and musicians. Musicians, rappers, want to meet the athletes. Right. You see that all the time. How do you deal with the relationship building side because that's an important piece of your world
Starting point is 00:23:32 to juggle all the different people in your ecosystem? Because I go to your events, it's every culture, every age group. There's a 16-year-old girl. There's an 88-year-old grandpa sitting next to me. Talk me through that. Um, it's just about good people, man. And I just like to just put, it's such a disconnect between tech, fashion, film, music, sports, VCs, family offices to where they don't even hang out, don't even drink, eat the same food.
Starting point is 00:23:59 This is a total disconnect. But one, but we got the same purpose, you know, we want to be great. We want to do things. We want to give. We want to help people. We want to build major businesses. But I'm, because I'm like in the middle of everything, I'm. I'm with the VCs and they're like, you know, man, I wish we had some celebrities to build our products and all this.
Starting point is 00:24:19 And I'm like, oh, I can just call. A group trade right now. You know, like, but they don't, but I had to, but they don't realize I had to be on tour with Snoop for 15 years. Right. Every day, you know, doing stuff that. To give them to answer that phone call. So it's, it's valuable. And I just don't think every from the creatos, founders, operators don't understand each other's value.
Starting point is 00:24:43 And when everyone understand each other's value, then we could change and break the rules. You know what I mean? But everybody got to be givers. And I haven't seen all the givers. Just imagine we had every attorney full of givers that really understood all the secret words that can really make life better. Right. And help creatos to where the creatives can really 20, 30 extra money if you really give them their fair share. They don't really really understand that.
Starting point is 00:25:12 but you really get what you give. So, you know, bigger is a big reward. So some of the music that you work on, some of the production and events you do, is at a place called WePlay Studios. Yeah, shout to We Play Studios. Max, Euro, Vince, we got a real cold squad there, man, where it's literally the only place where you got tech,
Starting point is 00:25:36 it's the place where tech fashion film music sports, VCs family offices live. It's like the coolest soul. for the coolest people in the world. But these people I'm dealing with, they're Ukrainians, and they specialize in motion caption, VR, AR, live streaming, live broadcasting,
Starting point is 00:25:54 and we got an alcohol license every day. So we can do so many events. We've had Kanye concerts, Snoop and Dre, and performed for 1,500 that they gave us our holiday. Shout to the city of Los Angeles and Englewood. So we've done roadblock competitions,
Starting point is 00:26:11 NFL Tuesdays, Kevin Hart comedy shows. So it's literally a place where where creatives can live and just with no limits. So putting all those people together, I love mixing people together that don't know each other where I understand their superpowers and what they want to give back and just put them together. So what about investing into yourself? As people make money, they find real estate, stock market, cryptocurrency, S&P 500, all the things we've been mentioning. What about investing to yourself. Why is it important to be at events? Why is it important to be traveling to conventions? Why is it important to be spending time in the studio? Like, why is important to get
Starting point is 00:26:50 better and better equipment? Talk about investing to yourself in your craft. I mean, I've learned is people don't even invest into the products. They invest into the person. So if they're going to invest to the person, you got to invest into yourself first and start the engine and make sure you're ready to scale, you know? But it's super important. So, things change in society. Some songs now would have had no chance 10, 20 years ago
Starting point is 00:27:17 and some songs from 20, 30 years ago we still listen to every day now. Right, right? There's certain songs that will force us to run out with this room, right? Run off the podcast right now to go dance over there. Yeah.
Starting point is 00:27:29 Because it's like you hear back that ass up or you hear 50 cent, you know, birthday song. Like you're like, oh my God, right? As society changes now, we're in an ADD society. We're in a TikTok swiping society and people have a short attention span.
Starting point is 00:27:43 Walk us through what people's thought processes are now you think. You know, before our songs was like four minutes long, now you got to get to the hook in the first 10 seconds. Wow. Interesting. So the best advice for songwriters is to write three hooks. Make every verse feel like a hook. Sometimes when people write verses, they think you're supposed to say more words. You can, but you know, the person who's... says the least words that means the most makes more money and impacts more.
Starting point is 00:28:15 Same thing when I say, I could use all my fingers and I'm playing the piano, but the less fingers I use with the right sound makes more money and impacts more. So less is more sometimes. So for our music artists, there's a lot, a lot of platforms. They got to post on Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube. They got to do everything with the radio side. They got to trigger out the touring side. They got to create so much content.
Starting point is 00:28:43 They got to actually make good music. They got to deal with their friends from school that are still leaching off them and traveling around with them. There's so much on artist's mind. How do they get good people around them to actually help them persevere in a society where it's so easy to get a hold of them and try to latch on to them? Let everybody know create a world. When you create a world, that's a culture. That culture is how you dress, how you think, what you believe in. And then when you have that set and we believe you, people will fall into your culture.
Starting point is 00:29:19 So a lot of times we've seen overhead being the biggest killer of Mike Tyson, Alan Iverson, Evander Holyfield. Some of the legends, like those are household names. Luckily, they've all come back now and they're rich again. And I've got an Iverson jersey right over there. Let's go. I've seen it. We do our tour drive with him. Wow.
Starting point is 00:29:39 Now, which has been amazing. Mike Tyson obviously has got back to being rich again from the industry. After losing $100 million, $300 million, these are not... That's a lot of money. $10 million is a lot of money. $100 million. What would you say to people, because you've seen the entourage, as you see your...
Starting point is 00:29:57 I'm sure you've done it hundreds of times. Artist comes in, they pay you the $200,000, and they show up with 19 people or 17 people while you are working. And they're just there smoking weed and hanging. on the background and asking for food and asking for pizza and times that a lot of times people don't think about it that simple thing of just buying pizza every day right for 17 people and that's an extra 200 bucks 300 bucks here well that's nine grand a month that's a hundred thousand dollars a
Starting point is 00:30:27 year that's the pizza part then you got to get three extra cars to drive everyone around the gas is 150 bucks every time times three cars that's 450 that's 14,000 a month times 12 there's another $160,000. Yeah. It's so easy to add up when we have these entourages, but sometimes it's hard. Sometimes it's hard to cut off your friend from school or your friend from whatever. What are your thoughts about that concept?
Starting point is 00:30:48 They got to bring a value. There you go. Their value got to bring some type of money, and that's, that's it. Like, I've seen so many artists deal with entourage of people, and the more money they made, it'd be the least people. And now it's like one or two people with everybody. their assistant, their management, the one person they trust.
Starting point is 00:31:10 Jay Z doesn't trouble an entourage. No, absolutely not. Man, it's him security and his wife, you know, of anything. But that's how he should move because that level is, people where intentions are different, so it's harder to trust. So you just find, my advice, just find your circle now, man. Find them now and keep them small now to where y'all can just grow together. Jay's he got like Tata, Jay Brown, the same people he grew up with.
Starting point is 00:31:40 He is bawling with right now. And, you know, so let that be the blueprint. For real. All right. Let's talk about the charity side. A lot of the guys you've mentioned have really good charities, like Snoop Dog. And he's very passionate about it. He shows up.
Starting point is 00:31:55 He's got the football kids situation. He's got the homeless situation. He helps out with Watts with sticks over there. Like there's a lot of, but there's all. artists that don't do it at all. Why do you think it's important for a music artist or a producer, just anyone in the limelight, to have some type of charity component to their ecosystem? Because if you understand the branding law, shout out to Bob. Big Bob will tell me this. You understand favorable publicity. Favid publicity is like how to tell other people you're tight,
Starting point is 00:32:28 right? You don't, you're not supposed to do that. You got to let other people do it. Like, but when you said. Yeah. I don't need to brag. Yeah, you got to let other people do it. And the thing with charities is, like, I was able, when we was able to build our school, I knew that that was a problem. So we built a school and a studio and a workspace to where I can get both of them to do it. So I know I can get you to work with me or I'll work with you, but I'll get your discount if you walk next door and talk to my students for free.
Starting point is 00:32:59 I love it. So every person that's, that's my friend, that's a celebrity, nine times out of ten has taught at our school. or came to 1500 day or performed or did something to give back because a lot of artists don't really have the time to set up a school and do all this type of stuff if that's not their passion but this is my passion so it makes them feel good coming for this day and giving back and it's a blessing to all of us so it's a fair exchange to me how did that become the passion there's so many different charity options so many things you could do with leukemia and Alzheimer's or help the homeless or how did it become like I want to teach kids and I want to teach
Starting point is 00:33:35 music industry to these people? Because I mean, I was in a business and I learned the hard way, bro. I'm somebody that has to deal with everything that could possibly go wrong in the music business, in the touring business, in the tech business, and the VC business. So I'm like a walking proof of God's work. And if I could help other people by my mistakes and show that those mistakes didn't phase me because I'm still lit. It's just steps, you know what I mean? And I just want to be an example. Okay.
Starting point is 00:34:12 Do you have children? Nope, not yet. There's one question that I ask on every single episode, and I've never gotten the same answer. Would you like to have children? Yes. That's not the question, but, okay. It helps give context.
Starting point is 00:34:25 So you've done hundreds and hundreds of songs and records. You're going to do hundreds and hundreds of more. songs and records, and you're going to help so many other artists do that. You've got all these different companies and tech companies and companies like Bolt that could be worth billions of billions dollars over the course of time. At some point, when RAN's 1500, finally and sadly passes away, what percentage of your net worth would you leave to those children? I'm going to give my family half and the world half.
Starting point is 00:34:55 I love it. Family half and the world half. And I got to pay my ties because I don't play about that. So as people are out there listening, they're hearing us talk about the industry, the people. The one thing I saw that was kind of like the through line through all of it was studying and learning. The whole point of this podcast is that. So I'm glad you said that. The reason I speak so often, the reason I make my social media content, the reason I do this podcast is the information.
Starting point is 00:35:24 Because we grew up thinking it's rude to talk about money. We grew up thinking we can't have these discussions and ask about like, oh how much is your lease on your car? Wait, did you buy it? Did you rent it? What did you do? Is it $1,200 bucks a month or $600 a month? Wait, is that because your down payment was $5,000 or $10,000? A lot of people listening to what I just said think that's rude. Right.
Starting point is 00:35:42 I asked you if you put $5K down or $10K down. Why is that rude? Because if you tell me, oh, by the way, I actually put $10K down, but my payment saves me $400 a month. And over the course of a three-year lease, I save $15,000. Here's why I did it. You might just save me money. Right?
Starting point is 00:35:56 Come on. Gang, man. That's knowledge. Oh, you paid this per. How much do you pay a sound engineer? Oh, I paid them $70,000 a year. Oh, shoot. I was going to pay $90,000.
Starting point is 00:36:06 And I was going to have three of them. You just saved me $60,000 because three times $20,000. $60,000 a year for next five years. You just saved me $300,000. Just by talking. For 12 words. Because I got to ask you a question that wasn't rude to talk about the situation. And so that's why this podcast is so blunt and direct.
Starting point is 00:36:24 And I ask you like actual numbers on things. So I want to be able to talk about it. I want people that are out there wondering. like should I do music or I'm only going to make five grand or maybe I could make 200 gram or I could get 10 grand like yeah because otherwise they just don't have any idea or they just hear people cap and talk about nonsense numbers on social media and they're just making up stuff right and so then they're like oh yeah I'm going to make 20 million dollars from every record oh you're not not even possible so I guess we'll lean towards the conclusion part of it as you're out there
Starting point is 00:36:59 You now have this TV show that's absolutely crushing. I mean, I said the stats on it are insane of what's going out with Netflix. Are there certain categories that are like, I want to do more TV shows, I want to do more concert tours, I want to do more music, or is there like,
Starting point is 00:37:14 I want to just spread my royal oats, I want to be across the board on everything. Yeah, I think I've done my fair share of trading time for money, and I'm not into that too much anymore because, you know, you learn all the rules, you break the rules and learn the words,
Starting point is 00:37:28 and now I'm just building operating systems for people to where they can build their own operating systems. So these artists got to have their own. If they have their own funnel to go to with their artists to where they can go directly to them, they'll make more money. But they just don't have the information. So I'm just trying to spread the information
Starting point is 00:37:50 with my friends as much as we can to where you can learn how not to trade time for money and act like these billionaires. do right so where do people find you where do they find the academy where they find we play just walk through each thing one by one all right so you can find me my name is larence dobson um instagram r a n c e 1 5000 uh you can find me on facebook all the social media i'm gonna set my tic-tac game up and be on that a little bit more um we play studios and inguwood shout to max in year and and the squad that's that's literally like
Starting point is 00:38:28 the Disneyland and Inglewood. We're Coach of Silicon. That's our new academy where we're bringing tech to the hood and teaching everything. That actually makes you money. It becomes a better person, mind, body, and spirit, and finances all in one, unified
Starting point is 00:38:44 in one. And you know we're going to do music all the time. So stay watching TV. Stay at them concerts. And we're going to keep doing our best. Last question. I've seen a clip. where household name legends like Jay Z say 1500 and nothing from stage I couldn't if I offered him
Starting point is 00:39:06 four million dollars he wouldn't do that for me like hey shout out Hubble student no wouldn't even wouldn't even pick up the phone right what is the story behind 1500 or nothing so we start off as a church band where some kids from the hood and we was playing for this artist named Bobby Valentino when he had that song slow down we had a church gig. He wants to be his band. He was doing a bunch of of free rehearsals. And he was like him and his manager Poon was like, yo, I need y'all do the showcase for Death Jam.
Starting point is 00:39:36 At the time we was broke, I'm like, yo, you got to give us 1,500 and nothing. And I, you know, you got a five-piece band, 300 pieces, you know. He was like, oh, okay, what's the name of your band? It's like, 1500 and nothing, you're going to pass or what? So from there, we started
Starting point is 00:39:52 a musical gang, and the cool thing about our gang, which is not a real gang, it's a musical game. but we all played different instruments. So I could switch instruments on every artist and sing. Everybody has their own superpower, so, but they're cold on their own.
Starting point is 00:40:07 But when we come together on a stage or come together in the studio is dangerous. That's awesome. For anybody. All right guys, as I mentioned before, this podcast is not just for you. Friends, family, followers, people from your past, present, future.
Starting point is 00:40:21 Someone might bring up that they want to be an artist or a producer or go on tour or be just anything in the music industry and you can be like, oh, should listen to this episode with 1500 nothing with Rance. Oh yeah. It's important. The butterfly effect of you passing along this episode to your friend that's diving into the music
Starting point is 00:40:39 industry, maybe they're already in it, is super, super important because the butterfly effect happens. They might hear things or pick up things that they learn from Rans talking about it and then go follow him on social and all of a sudden you change the course of their career because of a group chat or because you send them a link to a podcast. Right. Every single day, think about for yourself, how can I educate? my friends. How can I put them on? How can I give them connections and relationships? And the
Starting point is 00:41:02 butterfly effect is hopefully it'll come back to you and everyone around you for your life. I appreciate you guys. Check us out here next Monday on the money Mondays.com.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.