The Money Mondays - How to Make Thousands ATTEND Your Live Events & Make MORE Money 🤑 E69

Episode Date: May 13, 2024

Ever wondered what it takes to host multiple events in one week? Join me as I reveal the secrets behind hosting a whirlwind week of events across multiple cities! From Miami to Atlanta, learn how to p...ull off successful gatherings of all sizes! Like this episode? Watch more like it 👇 MISTAKES TO AVOID If You Want to Make $$ at Live Events: https://youtu.be/-ApxA3UfTKk Build Your Network the RIGHT Way & Make More Money This Year: https://youtu.be/aY4xTq9tZ8s BIGGEST Merger of Dan's Life (Buying Into a $72M/year Events Biz) 📈 : https://youtu.be/gZZ8LD92-IE Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

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Starting point is 00:00:00 How do I make thousands of people show up to some events, hundreds of people show up to some events, dozens of people show up to some events? Why am I doing it? How am I doing? I'm gonna walk you through the behind the scenes of how I'm executing all these different events. I know that's like a fire hose of information,
Starting point is 00:00:13 but I wanna just walk you through real life, what I'm doing, how I'm doing, why I'm thinking about it. So you might be able to pick and choose for your life when you wanna throw an event or multiple events or just have dinners in different cities. ["Dinner in the City"] when you wanna throw an event or multiple events or just have dinners in different cities. ["Money Mondays"] Ladies and gentlemen, welcome to a solo edition of the Money Mondays,
Starting point is 00:00:33 where we cover three core topics, how to make money, how to invest money, how to give away the charity. I am not doing that today. Today, I'm gonna walk you through my real life week, seven days of events in all these different cities. I'm throwing a five events over the course of seven days, traveling between cities.
Starting point is 00:00:49 I'm gonna walk you through why, how, how do I make thousands of people show up to some events, hundreds of people show up to some events, dozens of people show up to some events. Why am I doing it? How am I doing? I'm gonna walk you through the behind the scenes of how I'm executing all these different events.
Starting point is 00:01:04 I'm going to throw an the behind the scenes of how I'm executing all these different events. I'm going to throw an event at the Miami Convention Center. I'm gonna throw a TV show viewing party in two different cities. I'm gonna throw a tipping dinner, be a charity event, a yacht party, and everything between. So let me walk you through real life because this episode comes out today, Monday Monday,
Starting point is 00:01:20 and tonight is the debut of a TV show called Going Public. You guys can check it out at goingpublic.com. And you're in luck. After a year of filming, the show's literally live as you're listening to this. So you'll be able to see it, and it's partnered with the Wall Street Journal Network. Now, why did I go on the show called Going Public?
Starting point is 00:01:40 Well, I've turned down, I don't know, 50 to 100, 150 different times, reality shows and different types of shows, because I don't want to be on a reality television show. However, this one is reality TV, but it's by someone I trust named Darren Marble and his other executive producer, Todd Goldberg. Darren Marble is one of the guys that created crowdfunding.
Starting point is 00:02:01 You know, he's one of the OGs in the game that he was involved in the crowdfunding space, sold the company, merged with the company, helped raise tens of millions of dollars, maybe even more for different crowdfunding companies. What is crowdfunding? Crowdfunding, the rules have finally changed. Normally, the way I raise capital
Starting point is 00:02:18 is through what's called an accredited investor. An accredited investor has to earn $250,000 a year or have $1 million in assets, not counting their home. So when I raised capital for all these companies who've seen me doing over the last few years, I raised $44 million in particular the last two years into food and beverage brands and consumer products that's only been from accredited investors.
Starting point is 00:02:40 So I agreed to go onto this TV show to go in public because I trust in Darren Marble and what he's done. Also, it's season two, so I'm not the guinea pig. I already watched what they did with season one. And so I don't feel like I'm risking or nervous about my brand because I know that they're going to execute really well. They're good at what they do. They already had a good show and they partnered with Wall Street Journal. So I agreed to do the show not for the capital part, but for the marketing part. What do I mean by that? Well, the show has me going through competitions
Starting point is 00:03:10 to try to raise capital for cards and coffee from non-accredited investors. Accredited investors can also invest. Remember that someone who makes a quarter million a year or has a million dollars in assets. But through the show, through crowdfunding, you have an ability to raise $1.2 million from non-accredited investors. People can put in 100 bucks, you have an ability to raise $1.2 million from
Starting point is 00:03:25 non-accredited investors. People can put in $100, $500, $1,000, et cetera. There's also, there's different versions of that. A reg, you know, what's called a reg D filing, a reg C filing, et cetera. A reg A filing is the one that I typically do. Through that, you could also try to raise $5 million if you go through a different type of auditing, or there's even a huger maximums that you can go and crowdfunding can help you raise tens of millions of dollars. I went with the lowest one, the lowest benchmark of 1.2 million,
Starting point is 00:03:51 because I'm not doing it for the capital. Cars and Coffee has already raised $8.7 million. We raised $4 million our first round, and we were going to raise $6 million this round, but I stopped at $4.7 million to leave $,234,000, to be exact, available for the show, for the viewers of the TV show, Going Public. So as you're listening to this, depending on what hour of the day, at 6 p.m. this Monday, boom, Going Public,
Starting point is 00:04:16 I'm having a viewing party, Downtown Los Angeles at Hubbell Studio. If you're hearing this in the morning, you might still be able to come over there, you can register at ElevatorNight.com. Why am I throwing the viewing party? Well, you might still be able to come over there, you can register at elevatornight.com. Why am I throwing the viewing party? Well, I want to have hundreds of people come there to watch the show.
Starting point is 00:04:30 It's five episodes and it's only 75 minutes for five episodes. They're only 15 to 17 minutes each. So it's easy to consume for friends. It's easy to consume for venture capitalists and hedge fund friends that I have coming over, other entrepreneurs, business associates, and friends that I just want them to see the show.
Starting point is 00:04:47 During that time, what's going to happen? Well, hundreds of people are going to have their cell phones out posting about going public, posting about cards and coffee, posting about our sports card stores and everything that's going on there. That should get us a lot more viewers, right? Some of the people I'm inviting are also social media influencers with millions of followers. So there's a couple of categories. One, why am I throwing it?
Starting point is 00:05:07 Well, I want more eyeballs and visibility on this show and onto my sports card stores. How do I think about who to invite? I want X amount of social media influencers, so I know I'm getting a lot of eyeballs. I want X amount of venture capital and hedge fund type people, because I want to potentially raise capital from those people. I want friends, because it's a good excuse for me to get my friends together. And I want business associates, entrepreneurs, and other companies I've invested into. Remember I said I raised $44 million for other companies? A lot of those founders are coming, because I want
Starting point is 00:05:36 them to meet the venture capitalists and hedge fund people. And to top it all off, angel investors, the executive producers, and a little bit of mix of everything in between. So by having those people in this room from 6 p.m. to 9 p.m. tonight on Money Monday, I should get viewers for the show, help them get press, bring in some capital for the company, and have a lot of fun doing it. All right, so what do I do next? I said I was doing a whole week of things.
Starting point is 00:06:01 Tuesday, I fly to Atlanta with Jeff Fenster, the founder of Everbowl. As you guys know, I've invested in Everbowl, I've talked about it in different episodes. Everbowl has 94 locations and growing. It's an Acai bowl chain. Some friends and I actually bought 17 of the locations and helped them scale. I invested $500,000 back in 2018. I then raised $5 million from my Mastermind members from the 100 million Mastermind in 2019. 2020, some of my friends and I actually bought 17 of the stores. 2021, 2022, they were in full scale mode.
Starting point is 00:06:32 They went from 23 stores to 27 to 32 to 40. They just kept growing. Ever Bowl got on QVC, was doing millions of dollars in sales in QVC, averaging $150,000 per episode. And as they scaled, things got really interesting. They have a company called We Build. Right next door to the Ever Bowl headquarters in Carlsbad, California is We Build. What is We Build? Well, just like the name, We Build, they were out there building the Ever Bowl stores really fast. Everyone's always blown away when I say we open and we build a store,
Starting point is 00:07:06 an Everbow store every six days. So now fast forward, remember I was saying 27 locations, 32, 40. Well, now we're in 2024. We have 94 locations open in one new one every six days. But wait, I'm going to Atlanta to film content at our new 45,000 square foot warehouse that Jeff Fenster is at right now, as you're listening on Monday, he already flew there. I fly there tomorrow on Tuesday. 45,000 square feet for the We Build warehouse, part two. Why does We Build need a second warehouse?
Starting point is 00:07:39 Why does it need a part two? Well, we're gonna need the three, four, and five because We Build doesn't just build for Ever Bowl. We build for Capriotti sandwiches, Shaquille O'Neal and his big chicken restaurants, a guy named Mark Wahlberg and his brand new humongous gym in Las Vegas. We're working with other fitness chains, other restaurant chains,
Starting point is 00:07:59 and because of this new warehouse, we're able to do a lot more production for Ever Bowl so we can start to open a lot more production for Everbow so we can start to open locations every three days. So I wanna fly over to Atlanta. And one of my busiest weeks in the history of my life, I gotta stop in Atlanta, make some content, see Jeff Fenster, and you guys will probably see this video.
Starting point is 00:08:15 Not probably, you will see this video tomorrow if you check out my social media. Next up, what do I do from there? Well, from Atlanta, I gotta go to Miami. But wait, on Tuesday night, since I happen to be in town, Tuesday daytime, I'm gonna film content at the warehouse, at the Webuild warehouse. And by the way, if you ever have restaurants
Starting point is 00:08:34 or gym locations and you want, contact Webuild or you can slide in my DMs or Jeff Fenster, it's at Fenster Jeff. Message him if you're building a chain, we're really good at making, boom, boom, boom, making those locations much faster for you, more efficient, save around 25%, et cetera. Okay, I'm about to go to Miami on Wednesday, but wait,
Starting point is 00:08:53 since I'm already in town, why not throw a dinner Tuesday night? So Dave Meltzer, Jeff Enster's in town. Let's invite local business people in Atlanta. We know a guy named Marcus, his Instagram's at him 500. He's got a huge following out there. We know there's so many amazing people that are out there in Atlanta.
Starting point is 00:09:12 Let's get them all together for a group business dinner Tuesday night, which is what we've done. And a lot of people are coming. You'll see that video tomorrow night. So tomorrow in the daytime, on Tuesday in the daytime, you're gonna see, boom, I'm posting from the We Build a Warehouse. And then at nighttime, bam, I'm posting from a dinner
Starting point is 00:09:26 with a bunch of local business people and entrepreneurs so I can get them together so we can have conversations. Wednesday, boom, off to Miami. Why do I go to Miami Wednesday when the events don't start till Thursday, Friday, Saturday? Well, I gotta set up shop for the next viewing party for going public worth throwing in Miami on Thursday. So I wanna fly there Wednesday, but wait, since I'm there, for the next viewing party for going public we're throwing in Miami on Thursday.
Starting point is 00:09:45 So I wanna fly there Wednesday, but wait, since I'm there, I don't wanna leave any stone unturned, I'm throwing a dinner Wednesday night with local Miami business people. One of my dear friends named Ryan Shinman, he does over $200 million a year in endorsement deals for celebrities and brands.
Starting point is 00:10:02 It is amazing working with household names like Serena Williams, JLo, DJ Khaled, Matt Damon, everyone in between. Ryan Simmons is a legend. He's not really on social media, and by not really, not at all, but he's a business mogul. And since he's in Miami, myself, DJ Irie,
Starting point is 00:10:18 a lot of people are gonna get together and have a business dinner. Thursday morning at 10 a.m., I'm speaking at someone else's mastermind called the Breakthrough Mastermind. I'm speaking at their mastermind at 10 a.m. I'm speaking at someone else's mastermind, called the Breakthrough Mastermind. I'm speaking at their mastermind at 10 a.m. At 1 30 p.m. at Boxer Gym, B-O-X-R Gym, at Boxer Gym, this huge, same place I did the world's largest toy drive was at Boxer Gym. That same venue at 1 30 p.m. I I'm hosting Going Public, the viewing party there. Luckily, the viewing party only takes about 75 minutes,
Starting point is 00:10:50 but after the viewing party, for about an hour, we interview some of the executive producers, the hosts, et cetera. I didn't mention on Monday night, we're doing the same thing, we're having a panel with executive producers. Baron Davis, the NBA star, he's the host of the show. We also have an amazing woman named Cyan.
Starting point is 00:11:07 She was one of the first investors in Uber. I think she turned in $50,000 into a couple hundred million dollars, it's a wild story. And so we have all these interesting characters that are gonna be on the panels because they're part of the TV show going public. So then Thursday night, what am I gonna do? Of course, I'm having a business dinner.
Starting point is 00:11:23 I have all the guys in town from Aspire Tour. I have a lot of different friends in town, a lot of speakers that are there for Friday's event, Aspire Tour. So Thursday night, I will also host a dinner and bring business people together. You see a theme here? Whenever I'm in town, I always wanna network
Starting point is 00:11:39 with the people in that city while I'm there. And the easiest way is to host a breakfast, lunch, or a dinner. When you just host like a drinks meetup, it's kind of hard for everyone to talk. And so I like to have dinners. And if they want to have cocktails afterwards, or they want to go do something afterwards, that's fine. I'm not opposed to that type of networking. It's just a lot different when I can sit down and have one-to-ones, heart-to-hearts. And sometimes I do small dinners, eight people or less, when I really want to talk with everyone.
Starting point is 00:12:04 Sometimes I do 20, 30, 40 people dinners. And what I do is, here's a fun trick. After each course, I make people move. Why do I do that? It's really easy and convenient to just kinda sit there and talk to one person the whole night, or bring your significant other, your friend, your business partner, and just kinda latch onto them.
Starting point is 00:12:22 It's comfortable, right? It's comfy. Oh, I'm gonna sit here and talk to the person I came with. No, I brought together 22 people that are entrepreneurs, music artists, influencers, investors, just nice friends and cool people in town. You should network and meet them. And so what I forced them to do is separate from their friend,
Starting point is 00:12:42 significant other, business partner, and make them sit differently, make them sit differently, make them sit a few seats away, and every course, meaning the appetizers and salad, the main course and the dessert, I make people move around at least two or three times throughout the meal to cause new interactions and they thank me for it every time.
Starting point is 00:12:58 It feels uncomfortable the first time, then they thank me for it every time because it keeps things interesting and it creates more memories and creates more relationships Friday Miami Convention Center Aspire tour.com is taking over our lineup is amazing. We've got gary veiner chuck marcus limonis a rod There's just so many Massive characters jeff enser is going to be there to speak from everbow Gosh, who else is coming? We have pace morby's is going to be there. I think Cody Sanchez is coming. She comes to every other event of ours. Like we have so many
Starting point is 00:13:28 amazing speakers in Miami for Aspire Tour at the Convention Center. But guess what? If you are listening to this right now, if you have any friends in the South Florida area that want to go to Miami to the Convention Center on Friday from 8 a.m. to 7 p.m. go to aspire tour. comm and the free comp code for as many tickets as you want until the convention center breaks we can fit as many people as you want use the free comp code elevator so a spire tour comm free comp code elevator okay so we have this awesome event great lineup Dave Meltzer speaking Gary V speaking Kevin O'Leary speaking this
Starting point is 00:14:03 awesome lineup we always have some people from Shark Tank that speak. We have sports athletes that speak. And then we bring in these, you know, icons, business entrepreneurs to speak as well. So then Friday night. Well, Friday night, I'm obviously throwing a dinner. As you've seen the theme every single night, I'm throwing a dinner. This dinner I'm throwing with Dave Meltzer. Dave Meltzer has a very large social media following as a business entrepreneur. He speaks all over the country, sometimes all over the planet because he speaks in Dubai and things like that.
Starting point is 00:14:33 And he likes to host these dinners that are high level. At that dinner, we will have other big business executives and some big influencers to be at the dinner to network with the guests. Well, Friday night also is the beginning of my 100 million mastermind group. This is the fifth year anniversary of 100 million mastermind. I know this is like a fire hose of information, but I want to just walk you through real life, what I'm doing, how I'm doing, why I'm thinking about it,
Starting point is 00:15:00 so you might be able to pick and choose for your life when you want to throw an event or multiple events or just have dinners in different cities. So it's Friday night, 100 million masterminds getting started. Dave Meltzer happens to be throwing a dinner. So we were like, why don't we just join forces together? So we rented out a restaurant, fancy steakhouse, and my members at 100 million mastermind experience,
Starting point is 00:15:19 they pay $100,000 for the year to go to three weekends per year. And I've been doing that for five years since 2019 Well, so for this night, I'm combining forces because Dave Meltzer has obviously been an instructor and speaker at 100 million mastermind Let's get everyone together and the aspire tour owners Andrew Cordo Eddie Wilson the executives like Nick Ham. Boom. Let's get them all over there as well So aspire tour executives 100 million mastermind group thepire Tour executives, 100 million mastermind group, the speakers and instructors for the 100 million mastermind,
Starting point is 00:15:48 Dave Meltzer and his friends, bam, all this one mega dinner. Saturday from morning till afternoon, so 9 a.m. to 5 p.m. is all the business speakers that are coming to teach for my 100 million mastermind group. There's some amazing people in town, obviously in Miami. So I'm gonna try to have Kim Perrell there. She had a $45 million exit and a $265 million exit. She's an amazing woman.
Starting point is 00:16:12 Dr. Gary Brekka is in town. I'm gonna try to get Gary Brekka to come over there. Since he lives in Miami and he happens to be in town. There's some amazing speakers. You'll have to see, I'll be posting the videos all throughout the weekend, especially Saturday for the business speakers. But wait, Saturday night, what am I going to do?
Starting point is 00:16:26 That's right, I'm throwing a dinner. This dinner is different. It's at 7.30 PM and it's what's called a $100 tipping dinner. This tipping dinner, I'm going to try to overdo it. So I have a gentleman that lives in town named Rudy Maurer, has a large marketing agency. You might see him on social media always wearing red. He wears like these big red jackets, big red clothes, big red hat, et cetera.
Starting point is 00:16:47 And that's his branding for a personal brand. Rudy is inviting a ton of people. I'm bringing the 100 million mastermind group and we're inviting whoever's left over from the Aspire Tour because we have a huge event on Friday. Why don't we invite a bunch of them there as well? So we're gonna pack the house, pack this restaurant for a hundred dollar tipping dinner.
Starting point is 00:17:06 What does that mean? Well, you guys have probably heard me talk about it before. The hundred dollar tipping dinner was started in 2020. And the reason for the concept was, let's bring people together to chip in a hundred bucks each and surprise the waiter or waitress. Let's say there's 14 of us. Let's surprise the waiter or waitress
Starting point is 00:17:24 with $700 out of the $1400. So $700 go to the waitress and the other $700 we give to the kitchen staff, the bus boys, waiters, cooks, et cetera. Let them split that up. That way the waitress gets something good because she was the one that was serving us, but we don't give all $1400 to her. Now for example, during the Limitless Arena event in Salt Lake City, we raised $26,400 because we had over 200 people show up with $100 each and some of our friends put in $1,000-$2,000
Starting point is 00:17:52 each to get to $26,400. We split it up amongst two food truck owners to really help them out because they were struggling and we surprised them. So $100 tipping dinner is happening Saturday night, 730 in Miami. I'm very excited about that. And I always implore you to throw your own tipping dinners in your own town. If you can only afford 20 bucks each, no problem.
Starting point is 00:18:13 You can put in 200 bucks, 500 bucks each, fantastic. But the concept is called $100 tipping dinner. Whoever can afford it, chip that in, surprise the waiter waitress with 50% of it, surprise the rest of the staff with the other 50%. But wait, I said the dinners at 7.30 p.m. because at 9.30 p.m., we're throwing a charity event. So we're helping out a really nice event at the SLS Hotel.
Starting point is 00:18:35 They've been doing this charity event for years and years and years. And so we are coming to support and we're bringing all of our 100 million Mastermind members to the SLS Hotel Saturday night at 9.30 for their trade event that they're hosting. Sunday morning, we have what's called a breakout session. Our Mastermind members get together for a couple hours and talk through a lot of things that's going on in their world, in their business, etc. And then, Eric Spofford has allowed us to take over his yacht because he's throwing his own event at his house.
Starting point is 00:19:03 Oh, I forgot, on Saturday daytime, I'm speaking at Eric's buffers mastermind also. So Thursday morning is speaking at someone else's mastermind Saturday daytime. I'm speaking at Eric's buffers mastermind. He has his bootcamp type mastermind there. It's a high level mastermind. I think it's a few thousand dollars for the day and he brings in all these interesting people and speakers. He's got like a famous UFC fighter. It was Andre or Lofsky. He's got some cool people that speaking at his house. And so I'm going to stop by there and speak on Saturday. Even though I'm throwing my own event, I'm going to drive over to speak over there for Eric Spofford. In turn, he's allowed us to use his yacht called the bonus round. His yacht in Miami, we're going to now bring the hundred
Starting point is 00:19:42 million mastermind members. Now, obviously the yacht yacht we're not trying to pack it and so that is not for guests that is only for the hundred million mastermind members and the instructors. Sunday night of course I'm throwing a dinner and then so I just walked you through Monday through Sunday of all this whirlwind of events that I'm throwing and speaking out etc. My videographer there's four main videographers in our crew Trevor sitting right there right there, Trevor Adler. You should check him out on social media because his animal related content
Starting point is 00:20:10 and visual artwork that he does is fantastic. How do you say your? Adler Studios. Adler Studios, A-D-L-E-R Studios, Adler Studios. Some of his videos have been getting millions of views of birds, animals, and everything between, but especially the world, the universe, the space. It's very visual.
Starting point is 00:20:28 It's really stunning. So Roger Rojas, our videographer that travels with me, is at Content CEO. He's throwing the Content CEO Workshop part two. He already sold out his first one a few weeks ago. So that was in Los Angeles. So Monday, so Roger timed it where we had our whirlwind of seven days, we're flying around the country from LA to Atlanta to Miami, et cetera.
Starting point is 00:20:52 He timed it for the day after the 100 million mastermind. He's like, hey, can I throw my workshop? Of course you can, you can do whatever you want. I happen to be there, I would love to help you. But he's been doing most of the organization by himself with Shannon, Shannon is my best friend, since I was 15 years old. Shannon runs all my live events and all the behind the scenes craziness to organize everything I just said. Shannon is the one that's actually executing a lot of that along with what company called Wife of the Party. Wife of the
Starting point is 00:21:18 Party is founded by Lori and her daughter, Natalia. They run all my big production events, birthday parties, masterminds. They execute all the big charity events, et cetera. And a lot of the events that you see, the Limitless Arena, that huge event, the gender reveal we just did to find out we have a baby girl, all those things, wife of the party
Starting point is 00:21:37 is the one that executed that. So Shannon is helping, Roger, Roger's the videographer, content CEO. He's hosting a workshop. It's $1,000 a person. He sold out the last CEO. He's hosting a workshop. It's a thousand dollars a person He sold out the last one. He's gonna sell out this one. He has some amazing people that are coming He has a basketball player coming. He has a huge business speaker coming. He has a lady that has like 600 or 700 million dollars in real estate coming and
Starting point is 00:22:00 We're gonna oh shit Valeria or seen he's coming. She's got millions of followers. So he's got influencer, NBA player, business mogul, real estate mogul, oh, Eric Spofford's gonna come over there as well, like, he's at a serious lineup, like he could sell, you know, a very big venue. He's keeping these to small group formats, one day versions called Content CEO Workshop. So I'm really excited, he's doing part two in Miami on Monday.
Starting point is 00:22:24 But wait, that ends at 6 p.m., so I'm really excited. He's doing part two in Miami on Monday. But wait, that ends at 6 PM. So I'm throwing a dinner Monday night at Swan. So now you guys know where to find me. I will be all over Miami. If you guys are listening to this podcast and you're out there, I will be out there. I have security with me. So don't just show up. Just kidding. Well, I'm not kidding. There will be security with me. But that night Swan, Swan is like the hot spot in Miami. And so Monday nights, J-Rock, Purple, Mr. Miami, that whole squad, they put on the number one dinner of the week is at Swann in Miami. So we will be there and I will be organizing together
Starting point is 00:22:56 a bunch of great friends in that amazing experience to top it all off. Tuesday, fly back to Los Angeles and get back to work. Now, in the midst of all this, before I wrap this up, in the midst of all this, I just announced a few days ago that I joined as chairman of a beverage group. This beverage group already did $18 million in sales last year. Really quickly after signing that deal, stepping as chairman and help scale that business, we did a partnership with a large
Starting point is 00:23:32 beverage brand that is already in 29,000 stores and works with over 90 distributors to help expand and scale this beverage brand. And so in the midst of all this, this exact week, I'm dealing with beverage partnerships, distributors, new marketing deals, hiring people, hiring team. Like I'm in full scale mode because I just stepped in as chairman. I'm not the CEO.
Starting point is 00:23:56 There's an active CEO that's been there for years. This business has been around for nine years and you'll soon be hearing, I'll be posting a lot. You'll see it everywhere. You'll see it on this podcast. You'll see it everywhere. I'll be posting a lot, you'll see it everywhere, you'll see it on this podcast, you'll see it everywhere, I'll be integrating into my life. They have a great brand that's in most health food stores and we're gonna now expand it all over.
Starting point is 00:24:12 So in the midst of all this chaos, when I'm on those plane rides, I'm doing a couple key things. One is what I call hand-to-hand combat. I am hand texting one-to-one, inviting a lot of people to these events. Hey, will you come by Monday night? So the TV show viewing party I send them the flyer the address the website the time and I've been sending this to Influencers business friends everyone I told you about for Monday night same time have to do that for Thursday night and in between there
Starting point is 00:24:40 I'm texting and interacting with a bunch of people about the beverage group that I just stepped in as chairman for so I'm dealing with investment bankers Investors partners distributors in the midst of throwing all these events across the country Why do I say all these things? I? Want you to pick and choose or think about for yourself? What mattered to you? You're like? Oh, I'm juggling a lot of things. I like the way he talked about this Oh, I'd like to throw a dinner when I go to cities. Maybe I should start doing that when I travel.
Starting point is 00:25:08 Oh, that's cool that he's doing this, this, and this and helping the videographer. How can I help my videographer or my staff or my teammate? I want you to pick and choose what might matter to you in your life, in your world, or to someone close to you to talk them through it. If there's bits and pieces that you hear in this podcast episode, share it with your friends, talk with your significant other or your boss or your partner or your staff, etc. There might be bits and pieces that fit into your world or to someone that you know. What's important in the whole concept of Money Mondays is that we want to have blunt discussions about money. You guys have heard me say in the past, you're going to hear me say it now,
Starting point is 00:25:40 and I'm always going to say in the future. We grew up thinking it's rude to talk about money, and I think it's rude to not talk about it. We have to have these discussions. We've gotta talk about bills, we've gotta talk about finances, we've gotta talk about charity, we've gotta talk about loans, accounts, credit. These are real life things.
Starting point is 00:25:56 There's nothing rude about talking about real life. Because if you don't talk about it, your kids won't understand why their credit's ruined. If you don't talk about it, your friends won't ask for their credit's ruined. If you don't talk about it, your friends won't ask for a raise at the company they're working for it. If we don't talk about it and your buddy wants to loan money or borrow money and they have problems because they didn't sign an agreement or have a discussion, we have to talk about it. We've got to be able to talk about real life stuff. People do loan money to each other. People do mess up their credit. People do get
Starting point is 00:26:22 stuck at jobs and don't ask for raises because they're afraid to talk about money. And this podcast is designed for you not to be afraid. So come check us out on the money mondays.com. As you guys know, we also it's 200 bucks a month. All the money gets donated here to the wild jungle. It's 200 bucks a month. And every Monday at 4 p.m. PST, I do a live zoom call for one hour. And I'm teaching and talking just like I did today I'm walking you through real life things and then I'm doing a 20 minute Q&A With the people there that are part of the money Mondays and the members there It's really fun because I bring them up and they can either do questions in the chat or I actually like to bring them Up on video to talk through their real-life questions because I'm talking about the real-life situations the podcast you heard today
Starting point is 00:27:03 Which I haven't normally done the last year in change, we've been live as a podcast. I need to explain very bluntly real life things that are going on in my world. So you can pick and choose for your world. What might be able to help you? So visit us at the money mondays.com like comment, subscribe, do all those things. If you guys notice we're still ad free. If we ever do take an ad, it would be more like a sponsorship deal or integrated deal
Starting point is 00:27:25 You're not gonna sit me hear me sit here and like read about a commercial for two minutes It's just not what I'm here for I don't need that part of it And I just don't want to do that to you guys I want you to have a nice free flowing conversation if I ever do brand deals It'll be deals with comes on part of our have equity in like you hear me mentioning throughout these things Which I don't take payment for obviously if we ever do take cash in for this podcast. I'm gonna be very blunt with you guys I'll talk you through the deal. I will not sign like a what's it called like a non Confidentiality agreement because I want to talk to you about it
Starting point is 00:27:55 I want to explain the podcast world because there's I think it's six million podcasts now and Growing and so people are starting podcasts left and right, most of them aren't following through though. So out of the six million, I've heard the numbers crazy, it's only a couple hundred thousand that have ever done more than five episodes and even smaller amount more than 10 episodes. And so I wanna talk through how can you make money with a podcast.
Starting point is 00:28:17 It's not just selling ads and CPM rates. There are ways to do cross marketing, sponsorships and different types of deals, which I will actually talk about on a future episode. But for now, check us out on themoneymondays.com. If you want to be on those Zoom calls with us, and that way the extra money goes to the wild jungle, that's the ranch we're sitting on here now, we have 209 animals. If you want to pitch in 200 bucks a month to those animals here and go on these Zoom
Starting point is 00:28:39 calls with us every Monday at 4 o'clock, go to themoneymondays.com. Otherwise, like, comment, subscribe, talk to your friends, family, and followers about money, and we'll see you guys next Monday after the whirlwinds.

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