The Money Mondays - Josh Snow + DJ Irie on Image, Branding & Building Wealth | E17

Episode Date: May 22, 2023

Like this episode? Watch more like it 👇 Dean Graziosi + Joel Marion Share Their Secrets to Success | E16: https://youtu.be/7gn0rNubXbg 'Lions Not Sheep' Sean Whalen + Boxing Champion Andre Berto 👊 | E12: https://youtu.be/kaeitVrwh0Q Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- Josh Snow is a visionary entrepreneur and skincare expert who has revolutionized the beauty industry with his innovative approach to teeth whitening. As the founder and CEO of Snow, Josh disrupted traditional beauty norms with a relentless commitment to quality and efficacy with Snow teeth whitening products. Snow has garnered a loyal following of skincare enthusiasts worldwide, and his passion for empowering individuals to look and feel their best is evident in his dedication to cruelty-free, environmentally conscious products. A true pioneer in the industry, Josh Snow continues to redefine the standards of skincare, inspiring confidence and transforming lives one radiant face at a time. --- DJ Irie is the official DJ for the Miami Heat and a philanthropic trailblazer. With an unmatched ability to ignite any crowd, DJ Irie has become an iconic figure in the world of entertainment. From rocking the hottest clubs in Miami to exclusive high-profile events, his infectious energy and DJ skills have made him a favorite among A-list celebrities. DJ Irie also uses his platform to uplift communities and inspire the next generation of artists. In this episode, he's sharing the behind-the-scenes money advice you need to know in this industry in order to succeed. --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe for new weekly episodes: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Subscribe for new weekly videos: https://www.youtube.com/@DanFleyshman?sub_confirmation=1 Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

But you guys are the first ones hearing this story and this, I'm this, yeah. So images, everything, right? This was when the 500 SL, that Candy Red 500 SL convertible was the hottest thing out. I get a call from the new owners of the Versace Mansion. And they say, hey, we've been hearing a lot of good things about you.

We like to meet with you about a Halloween party, which basically they're opening party, because now it's gonna be a private club. At that time, I had a Honda court, and I'm like, wait a minute, how am I gonna pull up to the Versace Mansion in this Honda court? And Uber doesn't exist.

It doesn't know Uber, right? I was like, damn, what am I gonna do? I said, let me call my boy. I said, bro, here's the deal. I gotta go down here. I need to really pull up. I don't wanna. He gets to dad's car. We drive to the beach. He goes to get lunch and lets me drive up to, right? That's about getting a car. They gotta see it, right?

So he comes out and he's looking, I'm like, I'm right here. He's like, I'm like, hey, what's up, man? He's like, oh, you're a prick right here. Like, to keep it right up front, right? He's like, I'm like, hey, what's up, man? He's like, oh, you're a prick right here, like to keep it right up front, right? He's like, it's amazing, right? My prick's going out. So, so, so, time to get to the business. That meant it's myself, the owner,

and the guy that got me who's worked for the owner, right? It's three of us in the room, right? So, the owner's like, well, hey, but we'd love to have you, you know, what's your rate? The guy that got me suddenly goes, you know, Peter, I don't know if we can afford him. Give him what he's driving. This guy makes some real money. And he's like, wait a minute, what are you trying? He was like a candy red 500 as a, he's like, I'm trying to order one, I'm trying to order,

I can't get it. He's like, you already have it. And I was like, I'm trying to order one, I'm trying to order, I can't get it. He's like, you already have it? And I was like, I already have it. I'll show a T-thousand. Well, look, man, hopefully we can afford you. Like, he's like, our budget's 50K. If that doesn't work, you know, we'll go back. I go, inside, I'm like, oh my God!

Right? Ha ha ha ha. I'm the reactiv loading inside, right? I'm like, I'm like, I'm like, listen, man. You know, I came all the way down here. I really like you guys. I understand you're working with a limited budget. A limited budget.

That's what I'm living in, you can't be, right? That's what I'm saying. But I said, right, I said, you know what? You guys planned to do other events, right? It goes, yeah, we do a lot of stuff. I said, listen, said, but I said, you know what? You guys planned to do other events, right? It goes, yeah, we do a lot of stuff. I said, listen, let's shake hands because we do a lot of stuff together and we'll make it work.

What's your favorite thing about this? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing?

What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? What's your favorite thing? the money Mondays podcast where we talk about three topics how to make money invest money and have it give someone way to charity today's guests will be one of my easiest interviews ever because I love this guy I watched him build a company that does over one hundred million dollars in sales helping people get shiny teeth he does snow teeth whitening and he makes other products that he does with celebrities where we're going to ask him all about but please give a warm round applause to Mr. Josh Snow. Then thank you, brother.

The crowd goes wild. All right. Thanks for having me. So we do these podcasts in 40 minutes exactly because most workouts, around 45 minutes, and most commutes around 45 minutes. So we make these 40 minutes, we get straight to the point. So what I want you to do is give a quick two-minute bio

so we can get straight to the money. Awesome. Two-minute bio. So I started at 13 years old. I learned how to build websites. My didn't grow up with the ton of money, so the motivation really was to make some money by my first car. And so I started making websites. Didn't know that I could charge people to make those websites. So I started charging people just word of mouth and grew my name. And then once I started building websites for the people, I wanted to build them for myself.

And then I said, well, what am I going to sell on those websites? So I had to become a product developer. So about 10 years ago, I started developing my own products, my own brands from the ground up, like Snow going on its seventh year now. But prior to that, I was building websites and doing marketing services, managing tens of millions of dollars of other people's money

to advertising to figure out what works. And then eventually had the confidence of myself to, once I graduated college, to star launching my own businesses. And that was about 10 years ago. Wow. Okay. Snow Teeth Winding. I have seen all over social media.

I've seen ads pop up. I've seen celebrities and influencers and joint ventures and consumer products and I mean it's everywhere. There's a lot of major competitors in the space. Absolutely. I mean, household names owned by proctor and gamble and like the biggest companies in the world. Yes. You're up against pretty much one of the toughest niches in the planet.

How do you fight against 800 pound gorillas? Well, you're not wrong. I think I needed snow. I made my first million dollars on 17 years old. So for me, when I started snow, I was already out of college. I had sold a couple companies. I was trying to figure out, what am I going to do next? And I had a lot of imposter syndrome, a lot of wonderboy syndrome, you know, whatever I do next has to be, you know, huge and all of this. So when I was going through oral surgery myself, I struggled with jaw pain my whole life. And so I just was, I had done so much research as a consumer.

And I looked at it and said, well, there's 8 billion people with teeth, massive industry. And I started to see over the last 10 years, the premiumization of a lot of categories, like food being keto and gluten-free and low sugar, like expensive, right? Matsulate, avocado toast, right? So you've got $20 avocado toast, it's vegan, gluten-free, cruelty-free, all this stuff, right?

Ashwaganda. You know, all the checks, right? Turmeric. So I was like, well, we all use toothpaste. Everybody, man, woman, child, use toothpaste. Probably, it's the biggest CPG category, but it's also, as you alluded to, one of the most competitive, not the most competitive.

But in my entrepreneurial career, I was very jaded when I started snow because I was thinking of pursuit of happiness. So once I make enough money, I'm gonna be happy. And so once I got there, I graduated college, first of my family graduated college, I was like, okay, I've got this college degree, I've been building my businesses,

I've making millions of dollars, why am I not as happy as I thought I would be. And so I realized that the pursuit of happiness for me, and I think for a lot of entrepreneurs, the pursuit is happiness. And being addicted to the joy of achievement was really my drug. And so I needed something that I could really,

like I run multiple businesses today. I'm mainly an investor, I would say outside of snow. But I needed something that I could run for 50 years realistically. Like, is it going to be around 50 years from now? Are people going to be using toothpaste? Yeah, I hope so. 50 years from now Like, is it gonna be around 50 years from now? Are people gonna be using toothpaste? I hope so, 50 years from now. So I said, okay, I need something that's very competitive

that almost all the odds are stacked against me in order for me to stay focused enough. And I remember back to playing video games when I was a kid. And the first time I'd go through Mario, I would run through and just beat all the levels, beat the bosses. And then I'd go back and collect the coins

and then beat the bosses again in different ways. And some people want to collect the coins along the way and kind of go through that one time. So everyone has their own kind of mode. I found that I like to sometimes increase the difficulty, play the game again. And so I think for me, Snow was, I wanted to build something from scratch.

All our products are made by us, custom, everything, the packaging, the formulation, the taste, the marketing, everything from the ground up. I really needed that in my career. And Snow really has already given me so much more. I've taken $0 off the plate since the beginning. Poor millions of dollars in my own money to bootstrap it to $100 million. But Snow was started for a different reason than a lot of my other businesses. And I think that in a circular way answers your question, but I think directly for me,

you have to choose. And you choose the market. Every market's got competitors. And I think in this one, we actually found a lot of opportunity, you know, with skincare, you can name probably 50 brands, hair care, 50 brands, supplements, 50 brands that are doing over a hundred million dollars a year, that people like, or okay, not so much. There's like five, right?

And then there's a big, big, big, big guys that have been there for a hundred years. And so I'm like, well, man, woman, child, eight billion people, as long as I'm alive, I want to be innovating in the space. And we now have millions of followers and millions of people who use our products And so now the business very quickly since I started it became more about more about the consumer audience and the community than me So I think that kind of fed it and then this David versus Goliath story I think is is another kind of thing that gets me up in the morning So

Let's say I'm a consumer, and I'm walking with my wife or friends, and we're walking down the aisle, and there's the household names that we've known our whole lives, and then there's the little engine that could, right? There's snow, but snow's much more expensive. Looks better, it's higher product.

I mean, you can tell just by looking at the packaging, how much more premium it is, from a consumer perspective, how do you choose like the price point you were going for us? And why do you think people are attracted to it? Well, so when we started, it was just a one product business, right? A lot of businesses start that way, seeing hero product, and that was in all in one system.

So technically it was multiple products, but it was a system and I came out with the price for one of $149. So I put together this unique system, $149. It's less than going to the dentist to get the treatment, but the idea was to bring that in the comfort of home. Initially, everyone, I gave the idea to for the initial system. They said, no, it's going to pay $150 to an unknown website on social media for oral

care. It just doesn't seem possible. And again, I was like, maybe they're right, but maybe there's a chance that there are more consumers like me that would pay a couple more bucks for something that has like this is our vitamin toothpaste infused with Cocu10, vitamin B6, vitamin B12. We use an alternative fluoride that's equally effective

called hydroxyapatite for adults. So for a couple bucks more, which now are lying that you see most of the products here are actually either cheaper than the larger brands, prouder or competitive now. So, most of our lines are under $10 like the toothpaste. So, now you're talking about a dollar or two for what we believe is sometimes substantially a better product. Wow, that's great. And it's something that like I said, people spend extra five bucks on their avocado, sex, or five bucks on their lattes, and actually two bucks on certain things.

Even if you're penny-pinching, this is something that you're sublingually ingesting every day. It's something that everybody sees. So that was, I think, a big part, and then the other piece, the other part of that answer was, if you look at Harry's, Harry's had a margin disruption model. So they're like, hey man, you're paying 25 bucks for a refill. That's crazy. You should be paying a few bucks or whatever it is for a refill. So they had that margin, but the truth is, I don't think anyone in a hundred years said,

honey toothpaste is getting, you know, we're cutting back toothpaste is getting expensive. We're gonna have to brush once a week or once a day, etc. That's never been the elasticity in that market. You can find one dollar toothpaste. You can find it maybe for free. So then you kind of have to choose

in that big of a market, what are we going to stand for? And I think that it's really the premiumization, not in terms of just the price point, but really infusing. Over 90% of our products are made in the USA now. How do we infuse vitamins into the toothpaste so that you're ingesting that? How do we create unique products like our veneer pace with Dr. Brian Harris, a company that we acquired about a year and a half ago and Dr. Harris came on board and said, you

know, people with veneers, what do they have to polish their veneers and do that? So we now spun off from that original and become so accessible from a price point perspective that some of our top products, right, like our systems are over $100, but everything else is, I would say, between 10 and 50 bucks. So we fall within that line now,

but I think in the beginning, we needed something to stand out. We needed to put something together that was competitive enough to go into a dentist. And I think in many ways in the beginning the price point did stand out a bit. It's like, well, that's a whole system. That's 150 bucks. Let me see what's included inside of there. So I think the price did give us a competitive advantage early on in social media. And then I think that also gave us the margin to spend more. If you're only

charging five bucks for our two, three bucks for your toothpaste, you can't afford to put certain things in there. Co-U10, B6, B12. You just can't do it. So we think that that eventually over time, or will care will be a hundred billion dollar business by 2030. We believe that there's a percentage in there that's growing of consumers that will spend the buck or two more for something that is along their preferences. Right. So my social media agency, elevator studio, we used to work with some of your competitors.

They would spend $100,000 to $500,000 a month with us. Yes. And they would pay Kylie Jenner, Black China, Scott Disick, et cetera. And they would afford to pay 40 grand for a post, 100,000 for a post, 150,000 for one post, and still convert, and then reorder over and over, and over, it was working, so I know the markets there,

and they weren't, no offense to them, they just weren't as nice as what Snow is. Yeah. So when you're making decisions about celebrities or influencers to do partnerships with, I've seen you do things with some household names, walk us through how you decide who you work with as an endorsement deal, are influenced or do partnerships with. I've seen you do things with some household names. Walk us through how you decide who you work with as an endorsement deal, who you work with

as actual partnerships with. That's a great question. I would say endorsement wise, we're looking for, I mean, everybody has teeth. So it's like, do we want to go into eSports a little bit more and be the toothbrush for eSports? And so we have a lot of these different avatars that we're looking at. Thanks to social media and we're, you know, we ship our products over a hundred countries, so we can tap into all those archetypes. So I think when we're looking for endorsements, we're looking for someone that has niche specialties, so they have 5 million DIY home improvement followers. So it's like, super niche. Is there affinity?

Is it positive, negative? Do people, we work with people on both sides, all across the range. And so you work with people that are perhaps controversial. Benefit is sometimes you get the spotlight when it's really hot on that endorsement. The people that we decide to partner with more on a long-term basis, those

are people that get what we're doing a little bit more. I think they're in their mind, they're like, I want my kids to brush with elevated oral care, with birthday cake toothpaste, with really good ingredients. So I think there's a deeper layer that they first kind of signal to me or someone on the team that say, Hey, we can do the endorsement, but like we really like this stuff and like my kids are using it or my wife is obsessed with this She already uses snow. So there's usually like some signals that we'll pick up on and then Usually the agent or or whoever's managing that deal on their side will kind of back up a little bit and say, okay Let me back up a little bit. Let them play a little bit.

Let's maybe meet, let's have a lunch. Maybe they come to the office and we kind of date in that aspect initially. I think what we're looking for is for the ones that we part with long-term, we love a wide reach. So we love something that we could perhaps run a marketing campaign for a very long time on it.

And it's going to work for the next five years. Someone that's got low risk in terms of being like a huge scandal. Which you never know, you know, you're surprised every day, but you say, okay, this person historically has been pretty clean. Affinity is pretty clean. And I can't wait to have so crazy press about them. Like someone like a Taylor Swift is an ideal like partner right? She's not a partner today, but someone that has that fandom the most global reach huge Affinity there's a lot in there. She makes people smile

That's another thing we look for is like comedians. So do they make people smile? So we work with comedians vloggers We work with a lot of beauty style style, confidence, we work with marriage and wedding. So those are all kind of the endorsement side of things. The partnership side of things are very rare. I would say maybe once a year, we're really examining one partner that's like, they get it, they want to build out a line for maybe nursing moms to use a line of oral care products or for babies. So there's something else that we usually pick up on. And then we ask, is this person, you know, for a five year period, do we think they're going to grow in popularity,

decrease in popularity, what projects? So we try to analyze that. And then the last piece, which you're an expert at, is the deal, you know, and kind of just those final pieces. But we've done, you know, tens of millions in those deals. And are there any of these that are actual partnerships already in the past? We've done, like we had a big partnership with Amanda Cerny, for example, I think some of these products might have been in that line. But then we kind of moved toward Leo, Dr. Brian Harris. He has close to half a million followers.

He's not five million followers or 50 million followers, but he's a dentist and he's a cosmetic dentist. So that's why you'll see his signature on the back here. So we've kind of found areas where some mainstays make sense for like our doctors, some things that make sense for like promotional lines and edits, which kind of like the fashion sites do. So I think we're gonna definitely have a TikTok

is a big focus for us now. And one of the areas that we're focused on this year is increasing our macro influencer campaigns on TikTok now. And one of the areas that we're focused on this year is increasing our macro influencer campaigns on TikTok now. Just like we do with Instagram and Facebook, we want to come back and do that again with TikTok with the learnings that we have today. Yeah. All right. So we talked a bit about the making money side and some of the consumer products and price points and things like that. Let's talk about the investing side.

Sure. When you think about investing, do Let's talk about the investing side. Sure. When you think about investing, do you just look about the money side or do you look to the founders, do you want to invest in consumer products and things that you can help? Like walk us through when someone's presenting to Josh, no, you probably get dozens of offers, if not hundreds of offers, people wanting to invest, how do you make decisions about what type of things you invest into? So I mean, it's personalized. I think right now, the most transparent answer is cash on cash returns are prioritized in my portfolio right now.

So if I can hold, so for example, real estate developments, sometimes five years, right, I'm an investor in Axiopartners, there's RVs here as well. So like, you know, that's a diversified real estate fund, but that's like a five year, three year you're developing. I think my priority is, so if it's on the investing side, about 25 investments that are essentially venture type of investments, angel investments,

and those are typically groundbreaking infrastructure type of advancements. So they have, for example, one of my investments is Rich Panel. They do customer support software and they're infusing AI for self-serve ticketing. We've used them in snow for years. They've saved countless hundreds of thousands dollars

on our support side. So that's where I go, well, I believe in e-commerce as a whole. I believe that e-commerce will only grow in the next 20 years. But instead of betting on every single diaper brand, shoe brand, haircare brand, every single one, I'm not set up to do that today. I think in the future I'll be able to do even more of that. I've got about 25 today, and I've done those one by one myself without a team. And so it's been a lot of work and a lot of money that's kind of millions that are now

like seeded in the other deployed. So now from my portfolio, I want whatever's left and what's coming in, I like to do for example, any lending, lending businesses are great, right? So merchant cash advance investing, we do affordable housing, portfolio investing, affordableliving.com. So, that's kind of the way I thought about it is within 18 months, can I have access to the capital? Can I make 10 plus percent, 15 plus percent?

Now that rates are going up, but from on lending, I'm making 16, 17 percent. So, I think calling back my capables, I look at it, and then on the investment side for founders, what is the ground breaking? Is it a me to product? Is it just a, what is the disruptions? Is it execution?

Is it a product disruption? And if it's not ground breaking, and or I can't infuse it into my dialogue on a daily. So something like Rich Panel, I talk to you, 6,000 e-commerce founders, I can naturallyuse it into my dialogue on a daily. So something like Rich Pano, I talk to you of 6,000 e-commerce founders, I can naturally recommend something like Rich Pano because I use it, it's in my ecosystem. So the things like that that I understand

are a little bit easier, but I'm also recently invested, heavily invested in weed testing. So we have the largest weed testing company, company here in Arizona, acquired the largest one in Nevada, incredible owners, they're uh, uh, company here in Arizona acquired the largest one in, in, in Nevada, uh, incredible owners there, you know, Mormon will never smoke anything. They're the cleanest. They build a furniture themselves and I said, you know what? I, I think this is the cleanest way for me to invest in the space.

And so I think that's another area is who's selling the shovel, who's selling the shovel to people selling the shovel, who's selling the shovel to people selling the shovel. And I think that's one of those areas I saw a post this morning on Tom Abramow and how the Brazilian billionaire realized that instead of in their late 90s, they were trying to invest in the next widgets. And they said, well, what if we invested in the layers, the infrastructures instead? And so I think that's where my thesis is today versus where it was maybe a couple of years ago. I was doing a lot more lead generation equity investing,

consumer products, a lot of consumer products. What I found is that just like with snow going into our seven year, seven year, it's very difficult to break out of that of that sphere inside of CPG, because a lot of the big guys have already figured out a lot of these things, and utilizing Amazon, they're utilizing these advantages. So now it's like, who are you? You gotta be someone either really out of the ordinary for the space, you've got a distribution advantage

in Africa or something. So those are the unique ones that usually I can see my money coming back to me on. And then if I recommend that to any of my friends who are credit investors, I want to make sure that, you know, we're going to get our money back as well. So that's where I'm at today, but I think with an influx of cash over the next few years, I'll become a lot more open on the family office side to do even more venture style stuff, but I think CPG e-commerce, unless it's that 10% that stands out, it's generally tough to break out of there. Yeah.

And I'm watching for those signals all the time and there are brands left and right that are breaking out that ecosystem and I'm like, dang it, I should have invested. But you can't invest in them all. No, absolutely not. So outside of investing capital, I also want to talk about investing into yourself. Sure. So a few years ago, even in those silver, you created an e-commerce and digital marketing mastermind. Correct.

It's in the $25,000 price range, right? Yeah, $35,000, 40,000. Okay. So $35,000 to $40,000, why do you think it's important for people to join masterminds, especially the niche masterminds? I love that you have a niche mastermind that focuses on e-commerce and digital ad spend, et cetera.

Yes. Walk us through why you created that mastermind and why people should be considering joining masterminds that are in the niche that they're in, whether it's real estate, e-commerce, etc. I think you should stack them. I mean, it's the quickest way to buy time because you buy network.

So, how long, how many years have you known this person that you've built this relationship capital and then by me joining a mastermind, I get to learn from all the other people's mistakes and their experiences, tap their network with literary text. I mean, it's groundbreaking to me the amount of value. And if I had more time truly, I would continue stacking because I'm in multiple areas.

I'm in a real estate investing. I'm in this, I'm in this, I'm CPG. So for me, I think the curation of that, and we wanted to be a small part of that, incurrating the, what we call like the entrepreneur investor, the digital entrepreneur, the SaaS, e-commerce, someone that is trying to build a brand equity and maybe perhaps sell that brand. At some point, we acquired a brokerage last year so that we could teach from that brokerage inside of the mastermind as well. So I would say it's a huge learning shortcut, probably the best learning shortcut. You have to be smart enough to utilize it too.

So you got to come in and say, not in a transactional way, like, I'm going to come in and I'm going to meet these three people. But you know, more of, I'm gonna absorb a few golden nuggets. I'm gonna meet a few people that know a few people. It might not be them, and they have the answer. Exactly. It might be them who know someone, who know someone, then it's up to me.

And I think that when I'm, everyone I'm saying in terms of entrepreneurship, when you're down building in your cave, and I'm like, I'm building snow, or I'm building, you know, a gnaw on my hair curl line, whatever it is, you know, your head down, you pick your head up it's important to plug in to the curation it's one of the reasons why I love going to Costco or I love certain newsletters or websites because they curate for me in the the world of choice and optionality I can't go to I can't go to coffee every morning with someone

new every day how can I curate that? So to your point, the niche version, like we wanted to create something where it's like, hey, you built a business, you built it online, maybe it's not just e-commerce, but you built it online and you've made some money now and you want to connect to other people that have done that. And then you also want to figure out what's next. And you're like, maybe I want to sell this thing. And then we have a lot of like agency owners, creators that have gone in as well. But they all share

the same commonality of like that digital, modern entrepreneur. So I think it's important because it buys time, buys access to connections. It's great for you. I think also on a personal level. You got to make friends. It's hard to make friends as an adult. So it's one of the fast tracks to be like, what's a fastest way to make friends? Well, do you like this? Me too. No way. Shared interest. It's together for the whole weekend. It's a niche shared interest mastermind. It's the best money you can spend because you go right to the jugular. And I've made some of my best friends in circulating and being a part of those communities. And I'm still a part of it. Like I can't ever forget that, because once you see the value of unlocking that

in one meeting, you can connect those dots. It's almost like I'm an addict. Like I want more access to those, but the nice thing is nowadays they're nicheified. So you can go and plug in your CPA that runs your own business. There's definitely a couple events for you to plug into it. So we talked about making money, we talked about investing money,

talked about investing into yourself and your connections, relationship, let's talk about giving some money away. What? Why do you think it's important for brands or individuals to have a charity component to their life? One, it humbles you. You'll never have enough to give enough.

There will always be more to give, there will always be more to serve. So, keep sure you go and check. I think that's for me, I think that's huge. It takes five seconds for me to realize, whoa, I got a long way to go. Yeah, so I think that's like, transparently one of the strongest things too.

I don't believe in the traditional notion of, let me wait until I have enough, then I can give it all when I die. Or, you know, time is actually the thing I have that's the most valuable, the thing you have the most valuable. And so if I'm able to spend a couple hours at a career day, you know,

even though someone else could have done it, such as for me, I know that one or two hours, plus, banding together my resources, like you're an expert at doing, you know, hey, we're doing this toy two hours plus, banding together my resources, like you're an expert at doing, you know, hey, we're doing this toy drive, hey, we're doing this. So I think, honestly, I feel responsible. I think there's, like, to be honest with you, I think there's, I can talk about all the benefits.

It makes you feel good. It keeps you humble. At the end of the day, man, I feel responsible. And when, you know, growing up and we didn't have a lot of money, my parents still gave their last 20 bucks, et cetera, and I get frustrated sometimes. I was like, I thought I was going to get extra toilier. I thought I was going to get something. But I think there's something that never left me about that principle. And I think sometimes when I have it a bad day, and I want to give the thing that I want to receive the most.

And so I think that I feel responsible for being on the surface to leave it better than the way I came in. And I feel very fortunate to be able to build their companies and be able to build teams and to create jobs and to be able to do so in a facet that I'm able to. And I feel like that's another repayment as well. It's kind of paving the way and continuing to blaze a trail while

I'm alive. Like perfect world, I give away all my money like before I die. I think it would be perfect to be a part of that impact and change versus waiting to do it. So, and then I think at the end of it all, it does add an extra layer of purpose. It's no longer about how can I sell this company for max money. It's never going to be enough to solve all those things. How can you do enough along the way so that no matter what happens, you know that you're making impact? Last question. When it comes to retail stores and dealing with retailers, whether they're department stores, chain stores, etc. Give us the reasoning, the headaches, the good part, the bad part of dealing with retail stores versus online sales. So you know, my take on it is I always thought direct to consumer was a and is a launch channel. It's a launch method. You know, you have social media. You can get straight

to the customer, but like a lot of those brands that you worked with before that aren't around today, that we're able to catch, turn that one product and turn it into a portfolio platform for personal care, or a care, whatever it is. I think that's important, right? So we spent over $100 million in online advertising just for snow. And so I think that, I think that it's important to realize

that direct to consumer is just one of those channels. So we're retail partners are very important to us. Walmart's distribution, CVS, Walgreens, Neiman Marcus, SACS, that distribution and that hundred years of history, where consumers, it even shows the stats are out in a recessive environment, a recession. People go back to what they know the most.

They go back to Amazon.com. What they trust, target.com. And so the truth is that, you know, D to C, you're supposed to use that as a launch channel, get the feedback from the customers, make sure you got product, market fit and all of that. But then you got to go to where the customers are. And today, personal care, 16% of personal care purchases happen online at 20, 30, 40% will. That's different than like an iPhone cable.

If your iPhone cable shorts, you immediately hop online to do it. I think we're in best by, for example, we built that category with them. It was fun and exciting. So I think that it's another responsibility, actually, of the brand, to be in distribution that accommodates your target customer.

That's not just your website. There's no way that your website's gonna be the best thing all the time. be in distribution that accommodates your target customer. That's not just your website. There's no way that your website's going to be the best thing all the time. If someone's already on Amazon and they can add it with Prime and get a little discount on it and use their Prime credits or whatever, you're not going to beat that.

So I think once you figure out the D2C, then it becomes a retail and I would say it's up and down in terms of hurry up and wait. Hurry up and wait. We're about to get in. Then we got to wait for a new line shift. You put the products out, see how they do. Then you got to get the next line shift versus D to C is like swap out this package, swap out this package. So it's a whole different world. I will say don't let retail run your business. You have to know your business well enough to understand how it's going to make the best sense for those retailers.

And then the second thing, the last thing I would say that I've learned is what's wanting to sell into a retailer, it's another thing to sell through a retail. And what you want to do is you want to make sure that that's something we focus on is, who cares if they only have three products of our line. If those are things that are selling through, that's what's making money for everybody. The customers are saying that's what they want to buy there. They might not want to buy the veneer paste at CVS. They might want to buy that at Neiman Marcus.

And so I think that that's really the answer to retail is and it's lucrative over time. It's a snowball that rolls. And if you do it right, it becomes a very lucrative brand builder, your customer acquisition cost drops online. You start to see this effect because people go, oh, it is a real company. You know, ladies and gentlemen, make sure you follow Josh Snow across social media, especially on Instagram. He has great content. He travels around the planet.

It's really fun to watch all of his escapades, all of his business, investments, portfolio of companies, his own partnerships with celebrities, et cetera. Check out Josh across social media. He obviously has his e-commerce and digital mastermind. If you want to slide in the DMs and talk about his masterminds, because I think you have like 150, 200 members in those. Yes, it's capped at 200 and we have about 150 now. Yep. So we have our one request at the end of each episode.

It's very important, because we all grew up thinking it's rude to talk about money. And as you know, I think it's very rude to not talk about money. So that's why we created the money Mondays. We also have the moneymundays.com, where we do our weekly calls, our weekly Zoom calls. You can interact and do Q&A live with me. But you've got to have these discussions with people. Your friends, your family, your followers,

you've got to talk about money. Apartments, leases, why you're paying so much in your cell phone, your car, your rent, should I at least or buy. You've got to have these discussions, because if you don't talk about salary or you don't ask these questions, you might not get paid where you're supposed to get paid. You might overpay on the thing that you shouldn't overpay for.

You might borrow money or loan money to friends, and then you have these awkward things, because you just don't know what to do. Have discussions with your friends, families, and followers. Post money Mondays, across social media, have discussions, and we will see you next Monday. Talk to you soon. Ladies and gentlemen, welcome to a very special edition of The Money Mondays. I am my co-host here, the real Tarzan. Actually, I should probably do like lion sounds or a snake

or a snake sound, whatever I talk about Tarzan. We have the actual mayor of Miami here. Okay. Some people think that Francis where as the mayor he's not. I was like what the actual man. I mean wait for it. I'm proud of the squares. I think he's done a great job making the city. Yeah. Fantastic. I mean, bringing people over from New York and California to move during the pandemic. The first smart venture capital, hedge funds out here, I think it was a trade-zone family. However, we have the real mayor in town.

Okay. All right, so. Can we call it the Miami Money Mondays? Can we call it that? The Miami Money? Can we hear, you know? Triple M's, maybe. Triple M's, maybe. All right, so the Miami money, can we hear? You know? Triple M, triple M. Triple M's, baby.

All right, so the way the money money is works, we talk about three topics. How do people make money? How do they invest money? And how do they help give it away to charity? Well, yeah. But first, we like to get your background, get your bio. So for, give us like a two minute version of IRE,

then we're gonna get straight to the money. All right, cool, wow, two minute version. That's gonna be great. Listen, I'm just going to get straight to the money. All right, cool. Wow, two minute version. That's going to be great. Listen, I'm just a kid that was in love with music, right? And sometimes, you know, people find, you know, their career path, other times their career path falls on their head. Mine fell on my head. You know, I guess I was collecting records. There's always a girl.

There was this girl that had a huge crush on, right? I had records all over my room, said I'm coming to my house one day, seeing the records all over my room, went crazy, and was like, oh my gosh, look at all these records. You're a DJ, I love DJs. I had never DJed a day in my life.

I just collected records, right? And I was like, of course I'm a DJ. And proceeded to tell about all the greatest parties that I never did. Right. I like that. Some of the Eddie Murphy's part. Missful. Oh my gosh. She was amazing. But um, you know, I invented it. You know, you're welcome. But for real, and I ran with it, she ended up telling her dad that, you know, she met this amazing DJ and her dad called me to do their New Year's Eve party. Wow. Speaking of New Year's, right? And luckily, you know, I'm blessed with some talent, and that is being able to just like, you know,

read a room and have a deep vocabulary of music. And I ended up doing a decent job somehow. Right, it wasn't really DJing, it was playing good tunes. Two different things, right? And that opened the door because her dad ended up being the GM of planet Hollywood. Oh, okay. Right. This one, planet Hollywood was the biggest thing ever. Right.

And he called me to do that thing I did at their house at planet Hollywood. And things kind of went from there. So, you know, I sit here, you know, with you guys today, I am the first official team DJ. Right. So I start with the Miami Heat in the year 99, a 2000 season, three rings later. Should have bought them for you guys, man. Yeah, 99 2000, right? That's awesome.

It's funny because when I got there, what actually when I asked for the meeting, I asked them, well, how do they do it in LA? How does their, what does their DJ do? They don't have one. Well, how do they do it in the NFL? How do they do it in baseball? They do their research. There was no archetype, right? No one had done it before and So I was like, all right, I have to like I gotta make this work

I'm a ruin it for a lot of people Right and and thank God we did put on you know Yeah, then you know after that just, I got into radio and next thing, you know, I'm touring like all over the country. And then I'm taking the show international, I'm touring with Jamie Foxx. Of course, you know, that's my brother right there. And it's been an amazing ride. And then, you know, really focusing back on Miami, I wanted to kind of build a property where, you know know I can take all the tools you know in my in my toolbox and say hey let me help you know the youngsters in Miami so I created

Ivy Weekend you know and the Ivy Foundation so on and so forth you know and here we are Miami Money Mondays baby yeah let's go yeah to go to the end of the podcast that's when we talk about the charity yeah let's talk about Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go.

Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go.

Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. Yeah, let's go. I'm gonna tell you two things, right? What number one is you do whatever you have to do, right? Number two, that's saying fake it till you make it, is so real, okay?

And so first thing, doing whatever you have to do, I wanted to DJ on Miami Beach, okay? I was doing something coconut grove, I was doing stuff on the outskirts, but the Miami Beach is the mech of nightlife, right? I really wanted to. We're parked here right now. Exactly, right? My first opportunity to DJ on Miami Beach, this promoter said, hey, you know what, I'm going to give you a shot. I'm doing a new club. I have a little side room and I have a lot of people that want to hear a hip hop.

So I'll let you play in that room. I go great. He goes, but I have a 500 dollar budget. I go, that's 500 dollars more than I was making before. Right? Now here's the catch. I say, yes, I'm all in. I go over there. It's literally a room for walls. No equipment.

No lights. No nothing. I had to bring everything. Oh no. So here I am thinking I'm gonna make $500. Oh my God, you're gonna get a little bit of a grin. I'm thinking I'm gonna make $500, right? Now I have to go get the equipment.

The equipment alone, in my room, my friend hooked me up for $900, okay? I need help to bring it there. I need to get lights. At the end of the day. I'm in for $1,500 So now I'm performing from 10 p.m. To 5 a.m. Seven hours. There's no opener back then. What is what is an opener?

What is that I can't open it like what what is an opener a closer? What is a closer? It's you go when you do the job, right and I was I Was doing it with glee right because this is my opportunity, right and I did it for about a month and a half A month and a half in there are so many people Trying to get into that room The momentum shifted from the main room, they were playing kind of like retro and freestyle and all that kind of stuff, to one to being that hip hop room.

That the the promoter said to me, I'm going to do you a favor. I let you play in the main room for a little bit. I was like, are you now? Well, okay. Sure. What's your offer? He's like, I'm just going to switch it to the main the main room by the way you don't have to bring the equipment anymore I was like you're doing me the biggest favor ever

I'm happy to if you pay me $2500 There we go. Oh, I love that story. I thought you're gonna say okay. I'll do it for the same price Yeah, I said you're gonna pay me 25. He said are you crazy? Yeah, he found it on us. I said listen. I Appreciate the opportunity. Thank you That week you didn't call me And guess what all those people are coming to the club exactly say hey, where's yeah, where's yeah the week after that I had a mind twenty five hundred and that went on for months and months So I invested in myself, I believe in the mess

of what they would have to do. And so I'm on my ground. The other quick story is, on the next part, think it till you make it as a real thing because image is everything, right? I got a call. At that point in time, the most I've ever made in one night, most ever was maybe five grand,

like I knew you were's eve or something, right? Which was huge for me. I mean, it's, it's good way many time, anywhere, right? But I made, I made five grand. This is way back in the day, right? I get a call. This is when the Versace Mansion first was sold, right? And I'm going to have to cat out the bag, because there are some people still around and see the bag the bag. This muffle, right? But you guys are the first ones hearing this story and this, I'm this. Yeah. So I had one of my best friends

is that on a construction company. And this is when the 500 SL that Candy Red 500 SL convertible was the hottest thing out, right? People were waiting to get that. Not everybody can even get it right my friend's dad had one and He would drive to school every now and then I mean baller status right and he was my that was my my guy I get a call from the new owners of the Versace Mansion And they say hey, we've been hearing a lot of good things about you. We like to meet with you about And they say, hey, we've been hearing a lot of good things about you. We'd like to meet with you about a Halloween party, which basically they're opening party

because now it's going to be a private club. I said, oh man, let's do it. And I said, damn. At that time, I had a Honda Accord. With some rims, but it's still a Honda Accord. With the sound system. It was still a little Accord, you know? Right?

I had his Honda Accord. And I'm like, wait a minute, how am I going to pull up to the Versace Mansion and this Honda court? And Uber doesn't exist. It doesn't over, right? I was like, damn, what am I going to do? I said, let me call my boy. I said, bro, here's a deal.

I got to go down here. I need to really pull up. No way. Right? So, Nori does, he gets the dad's car. We drive to the beach. He goes to get lunch and lets me drive up to, right? So, I drive up, right?

But guess what? They have to see the car. That's about getting the car. They gotta see it, right? So, you know what Valle is right there? So, I call him and say, hey, where are we park? Valleys right there, I'm like, I don't see it. Can you come on, I'm on the way I'm coming.

I'm coming, right? This is gotta work right in the new owner, right? So he comes out and he's looking, I'm like, I'm right here, right? And he's like, I'm like, hey, what's up, man? He's like, oh yeah, park right here, like keep it right up front, right? So he's like, you just get this,

and I was like, just got it. He's like, it's amazing, right? So I hop out, I hop out, go in, we're having the meeting, right? Great meeting, time to get to the business. That meant it's myself, the owner, and the guy that got me who's working for the owner, right? It's three of us in a room, right?

So the owner's like, well, hey, but we'd love to have you, you know, what's your rate? The guy that got me, something goes, you know, Peter, I don't know if we can afford him. Give him what he's driving. This guy makes some real money. And he feels like, wait a minute, what, what do you drive? He was like a candy red 500 as a, he's like,

I'm trying to order one, I'm trying to order, I can't get it. He's like, you already have it? And I was like, I already have it. I'll show a T downstairs. He's like, man, wow, I can't be already got it. I was like, I got to know people, you know. So anyway, he's like, well, look, man, hopefully we can afford you. Like he's like, our budget's 50K. If that doesn't work, you know, we'll, we'll go back. I go inside. I'm like like oh my god

I'm the reacts to loading inside right and I'm like I'm like I'm like I'm like I took everything you need to be like Maybe a car payment or two I'm like I'm like I'm like I'm like I'm like I'm like I'm, man, you know, I came all the way down here. I really like you guys. I understand your work with a limited budget. Limited budget. That's kidding. That's what I'm living in, you can't be, right? Other thing, but I said, right, I said, you know what?

You guys planned to do other events, right? He goes, yeah, we do a lot of stuff. I said, listen, let's shake hands, because we do a lot of stuff together. And we'll make it work. He grabs me, give me the biggest hug. He goes, let's go out and look at the car. I go out, show him the car.

I don't know how to open the hood. I don't know what nothing, right? I'm like, gotta go. But yo, from 5,000 to 50,000, why? Because I looked the part. I looked the part, right? And that was a big aisle owner. That was a big, big, big aisle owner

because thinking about it is, you know, a lot of times the value is perception, right? You gotta deliver, but you gotta deliver. You gotta deliver, but to even get through the door sometimes or have that conversation on a high level, you have to make sure that perception is right because that's something you can control. You can't control everything, but you can definitely control how you perceive, you know. So yeah, hopefully you get some lessons from that.

Percent, we're always pull up in a finaly and that's how to take your first meeting. So the Nightlife game is very competitive. Yeah. So the nightlife game is very competitive. Yeah. The sports game, the nightlife game, the entertainment game, the music game, these are some of the most competitive, if not the most competitive industries in the space. How do you navigate dealing with the different characters along the way to decide what I'm going to charge, who I want to work with, if I'm going to get booked in Miami or should do LA or should I do Vegas, there's so many options, especially as you get to your status. How do you decide which venues, which cities, et cetera?

Is it relationships? What is it? It is relationships, but you know more than anything, it's credibility, right? It is credibility in that number one, you have to realize you're not ever going to please everyone. You can't be all things to everyone, right? You have to understand your lane.

You have to understand where you, where you fit in and, and stay true to that, right? And part of that credibility is sometimes saying no, right? Part of the credibility is if you say yes, it's yes. Right. It's yes. You better get there somehow. And you better get there, right? And it's not about, it's yes, contingent on if something better comes in, it's yes, contingent on,

you know, no, you have to have that credibility, right? So, and it is, it is, it's a jungle out there, man. It's a lot of politics, it's a jungle out there, man. Sure. Right? It's a lot of politics. It's a lot of politics. But if you first truly define and understand your brand, right, and curate your brand, you don't do things that don't line up with your brand. You just don't because it's not about the money. It's not about if you truly, truly your brand and trying to build a brand, you have to stay

within that lane. Don't let anything let you deviate from that. That's extremely, extremely important, right? If it's something that is on brand, you got to think big because the money might not all be there, right? There might be other shortcomings, but in the long run, the people you'll meet there, right? There might be other shortcomings, but in the long run, the people you'll meet there, right? The exposure you'll get, right? There are so many other intangibles that can propel you in the long run. You have to be smart enough to have that vision to know,

okay, well, it's not always about money, right? And you have to curate the relationships. You can't be, you can't expect to get super far in this game and just be transactional. You know, you cannot be transactional. Because at the end of the day, the clients, so you're gonna work with, I'm gonna work with two things, right? They wanna work with talent, great talent, right?

This is gonna come and get the job done, right? But guess what, there's a lot of great talent out there. There's a talent, great talent, right? This is going to come and get the job done, right? But guess what? There's a lot of great talent out there. There's a lot of great talent. So what's the next thing? They got to like you. They got to like you, right? They got to be, you know what he's?

That's the one I want to be around. That's the one I haven't seen in a while. I want to see him again. I want to hand him. Because the job is going to get done, right? There's a lot of people that can do the job. But you don't want to be around everybody, right? Who is someone that of people that can do the job, but you don't wanna be around everybody, right? Who is someone that you actually like to spend time with?

That you can carry a great conversation with, right? So when you check both of those boxes, you are truly setting yourself up for success. The nightclub game is also very competitive. You know, nightclubs come in and go, there's very few brands that have lasted the test of time. Yeah. Obviously we're parked next to live nightclub.

Yep. Pretty much the longest running nightclub that exists. Yep. Outside of like Tau, not many other places that have been around for decades. Of course. What is it, do you think, that makes for a Tau group, a Haka son group, obviously, Gretman running the Miami world? What is it that makes a nightclub stay consistent

for so many years? Because most of nightclubs fade away after one to three. Absolutely, absolutely. I mean, listen, I can definitely speak for the history of nightlife in Miami. This business is not for everybody, okay? It is a very cutthroat, ruthless game. Yeah, I said it.

Okay, you got to play two games. The first game you got to play is delivering an amazing experience, an amazing product, right? Like, people have choices, right? People have choices, people gotta say, wow, this is where it's at, this is where I need to be, right. Like, like, people have choices, right? People have choices. People gotta say, wow, this is where it's at. This where I need to be, right? While at the same time, you're playing defense.

Because a lot of people come in and see, wow, look at these numbers, we want a piece of that, right? So how do you protect what you've built, right? So you're playing defense, right? Trying to marginalize competition, while also delivering the best product you can deliver. Anyone that has that kind of staying power has mastered both. By any means necessary sometimes. Because a lot of players have come in this town. I've seen a lot of people try to come in and my own. Plans are coming this town. You know, I mean, it's something you gotta do.

You know, you gotta, you know, say it. And it's just a fact. This is a fact, you know. So yeah, the key is they're in a great product and you know, playing damn good defense. Because when you think about certain cities like in Boston, you know that big night, they run it, right? Brandy Greenstein, that crew, they just, they run it.

They run it. They own 17 venues. Yeah. And I can name any other one. Yeah, yeah, yeah. And they crush it. And they deliver a great product night in and night out. You go to Vegas and Jason Strauss and that squad.

No, it's literally. Literally. These guys own. Literally own it. All of them. Absolutely. Right? Outside of like that, that's the couple clubs. It's a handful, they don't are owned. Literally owned it. All of them. Absolutely. Right?

Outside of like that, that's the couple clubs. It's a handful they don't. And then they went global. Yeah. I know they're in, I can't even count how many cities in place. Well, they're just incredible operators. Incredible operators. The street businessmen, but really incredible operators.

You have to be in my, because the margins are so competitive. You have to be a really competitive, a really, really amazing operator. And the high-end clientele, you know, if the listens were talking on the money, Monday's, people were going to be spending a lot of money. Yeah. They were spending. So you got to deliver. They're spending $5,000 for a table, $5,000 for a table, $2,000 for a table, $2,000 for a table, $3,000 for a table, $5,000 for a table. The experience has to be on parity, right? You got to feel like, well, because remember, this is night in and night out. Not like, okay, it's not a one-off.

They're folks, every Memorial Weekend, they're there. Every fight, they're there. Every other holiday, or sometimes, it's every month, they just have to be there. $1.00 for a table. Exactly, so they're delivering something where that alert is so high that they're willing to say, hey, you know what?

I Got my money's worth right and I'm gonna be back. So I'm gonna do it again That's why the business sustainable if they could take their 20,000 to any other nightclub and drink the exact same gray goose Exactly exactly exactly Here great great music, but it is it's it's a holistic experience. It's everything You know from you walks to the door to your exit, it's that entire experience. They deliver.

Tarzan, what makes you decide where you want to go? And you can travel all over the world, right? So when you're not in the forest or in the jungle or wrestling with snakes or tigers or alias, we do go out sometimes, right? I just go out sometimes. When you feel like letting loose, letting your hair down, like how do you decide I'm going to go to see

little Wayne perform at this club over here? I'm going to go see Rick Ross perform over here. I'm going to see Diddy over here or DJ Khaled over here. The entertainers, there are a lot of choices. What is it that I think is the driving force to make a club hot to you or venue hot to you? Well, I mean, you know, we're traveling. I believe or not. I don't go out at all when I travel because I've been spoiled in Miami. You know, I've been one of them. You know, I've been my driver. That's true. That happens. Well, there's nothing like partying in Miami anywhere else around the world.

You know, one, when you party outside in an international, it's actually dangerous. Yeah. It's actually dangerous. Let's see with money. Right. Absolutely. Yeah. So I mean, I think the last time I went out was like maybe three years ago in Brazil, I went and was like man during the carnival, I'm gonna have I'm gonna I'm gonna call my black cow

And when we go hard we go hard. Yeah We go hard here. Yeah, you know, where my amy this is our backyard. Yeah, so yeah But I mean the vibes gotta be right man, you know and and being in Miami party in here like I go to live I go to eleven. I love eleven. You here, I go to live, I go to 11, I love 11. You know, I go to certain house parts in Star Island for Halloween or New Year. It's like a ditty party. You know, like, there's nothing like it.

So these vibes, the vibes got a match. And I go to party and the vibe ain't right. I'm leaving like five minutes. I'm not saying. You think I've been fighting in Valley of the car. I'm like, I just ain't it. You think I'm saying it right? You think I'm saying it right? You think I'm saying it right? That's right. I was like, I just ain't it. Yeah.

The ratio ain't right. Yeah. Yeah. You know what I'm saying? So, yeah. That's how it's meant. It's a delicatessen. When you really get it right, it's amazing.

But, I mean, people walk into a party, the first thing they think is, you know, obviously they get the drinks and have fun. But it's this whole orchestrated, you know, machine. Right. You know what I mean? That, you know, before this name happened, all the meetings, you know what I mean?

You know, understanding, hey, what girls are going to be there, right? You know, setting the vibe for the big spenders. I mean, it's everything. How many people can need to as filler? And all these things, you know, and you have that perfect balance that you wouldn't walk in. You're like, yeah, this is it.

It truly is an amazing skill. And people that really get it right, they're the ones that the major players are. So a lot of entrepreneurs out there, or once you're a entrepreneur is out there that think they want to be an entrepreneur, they want to open up restaurants and nightclubs. Some of them want it for ego, some of them want it for cool factor, some of them want it because they couldn't get into a nightclub restaurant. Now this is like their way to them out.

But for the most part, most restaurants and nightclubs, the founders raised capital to open those clubs. It's very few times. I'm really rarely over here. There's someone self-funds a nightclub restaurant. It's very, very, very few. Even the really wealthy people. It's really rare.

I know. A lot of times, those ones that fail the really wealthy people, it's really rare. I know. A lot of times those ones that fail to be honest with you. But go ahead. Because they're like an ego project or a passion project. Exactly. Exactly. So let's walk through.

I've invested into nightclubs and restaurants before. Most of the time I turn it down, only because they're a heavy cash business. And there's a lot of people making a lot of money before it gets to the company. So the actual company make account. There's just a lot of people making a lot of money before it gets to the company. Yeah. So the actual company bank account, there's just a lot of cash involved. But overall restaurants and nightclubs can do extremely well. So I'm not saying you can't invest in them, but I pass on a lot of them simply because I know the trick will affect a lot of the cash.

So there's something called a FIFO. First in first out. So a FIFO structure for a restaurant nightclub is, let's say, I read his open new nightclub and he's going to raise five million dollars for a nightclub Not in Miami you need a lot more than that So let's just say he's ready five million dollars for a nightclub and I want to put in two hundred thousand dollars Tarzan wants to put in two hundred thousand dollars In a five-foot structure first and first out means we both put in two hundred thousand each we give to Irie

He's gonna open this nightclub. He's gonna raise the other four point six million from other people What happens is he can choose a percentage. Anywhere from 50% to 80% is the normal number. And as that nightclub's making money, so let's say that nightclub starts doing a million a month. I risk crushing it. He knows everybody. There's Jamie Foxx.

There's Diddy Little Wayne. I risk crushing it. He's doing a million dollars a month. And it's netting 300,000 a month. From that $300,000 a month, he will now offer to pay 80% of that, which is $240,000 a month. From that $300,000 a month, he will now offer to pay 80% of that, which is $240,000. And that $240,000 will get split per rata amongst all of us

that put up to $5 million. Until we get back our $5 million. So I get my 200K, charging gets back his 200K. Once that $5 million is paid back, through the first infrastructure, we then split to a normal percentage of what we actually invested. So our $200,000 let's say is worth two points whatever. Five points would be great. Thank you. I mean, that's a great deal. So let's

say it's worth two points. Now, as you still doing a million dollars a month, now our percentage is the two points, but we're free rolling. We're risk free. Here's why that happens in a lot of restaurant like Club deals because they are high risk. And even though I reset success for two decades, and he knows this guy, that guy, and he's going to make the best club, night clubs are a high risk. And so to reduce our risk as investors, let's say it failed after a year and a half, at least we got back 112,000 of our 200K, right? A lot of investments that don't do that that if it fails after a year and a half Wow, wow, wow, we get back zero. We get back nothing.

Exactly. So the first in first-out structure, keep that in mind. If you guys are ever thinking about either raising for a restaurant nightclub you will reduce the risk for your shareholders and it's more fair to them. Absolutely. Or you're going to want to invest into a restaurant nightclub which is very appealing because you want to feel like an owner of a nightclub. A lot of times there's like 62 owners of a nightclub. Yeah, we'll talk about that next. This is a way to reduce your risk that you may be doing as a vanity investment or to meet people in a city.

You might move to a new city, throw in 25k, 50k, 100k, 200k into a restaurant and it allows you to meet a lot of people, which is interesting. It will reduce your risk if you guys think about what's called a FIFO. First in, first out. First out, yep. I mean, would you ever open your own property? No, absolutely not. But what I would do and what I do actually do is scope out really amazing operators, right? And secure a small piece. There you go.

Right? And I'd rather do that with four or five operators, right? Different than you. Mix it up. Absolutely. And then I can leverage my other, my, my, my, my tools, you know? So whether it be celebrity relationships, right? Whether it be, you know, influencers, you be influencers to come in and frequent.

Make the place hot. Exactly. That's my approach. So what I really talking about is angel investing into a business or trading value for equity. So you have a couple options. So if you have talent or experience in a industry, so let's say someone's opening up pet shops. Well, Tarzan, I get 2 million views a month,

I'm Tarzan. Not only will I invest 100,000 into your business, but I want an extra 100,000 for free because I'm the real Tarzan. Exactly. I'm going to make you famous. I have intrinsic value. So if I re-can make them famous, sir, and introduce them to Jamie Foxx and Diddy to come perform at a discount, he's basically a free deal for them, because if he's going to invest $100K into their nightclub, get them Diddy or Jamie Foxx at a discount, $100K is, right? I've already paid for your stuff.

I've already come today. Right, it's already done. For a venue, that's going to be there for three years, four years, five years, 10 years, blah, blah, blah. So keep that in mind, guys, if you are an expert in a category, you own gyms and someone who wants to do a gym, you could probably get a discount as your investment or trade your expertise for equity.

If you're in the real estate game, someone wants to open a mortgage broker office, you can trade for equity. So what I read is talking about, and I'm charging the example of a pet store or a pet brand, for example, if you are really good at something, and this is important, this is really good. If you can get really good at something, people will trade you equity and money in exchange for your skills and brand. Absolutely. Absolutely. So study. Get really good at things. Okay. So we talked a bit about making money, not stock but investing money. So on the investing side, whether you're investing in a nightclub,

restaurant, brands, et cetera, how do you decide what you also put your emphasis for both of you guys, put your brand attached to? Because if you invest into a new cookie, a new beverage, a new energy drink, a new vodka, to keel, et cetera, aside just your 50K, 100K, 20K check, it's you. Exactly. How do you decide what you put your face behind?

I mean, this brand alignment is something that is super important to me. And for me, one point of anything is to be authentic. So my first question to myself is this a product that I would use. Right. This is a product that I would go out and buy. Right? This is a product that I would be seeing out and about with regardless.

It has to be yes. If I can't answer that question honestly with a yes, then there's no way, there's no way it can work because you're not going to fully embrace it. You know, so, you know, that's my first litmus test, right? And then from there, it's, it goes back to that authenticity, right? Is this something that, you know, organically fits into my lifestyle, right? We all have our own attributes. When I first started to gain an audience and was looking for brand partners,

the ones that came, totally obviously, I was a big Heineken drinker, so I'd be in the booth with the ball of Heineken, and it's like, wait a minute, we should be doing something here, right? I always wore hats, not wearing one right now because I got a fresh cut. You know what I mean?

But you know what I mean? If I did it, I'd have my hat on, right? And I had a partnership with New Arrow, because that's on brand, it's authentic, right? You know, to sure. Yeah, but like, you know what it is, it's, but that's what I'd be doing anyway. Right.

Right. That's what I'd be doing anyway. You know, so that's those are my litmus tests. You know, and if your product passes all those things, then it's for me. And I can get fully behind it. Well done. So Sir Rack-Badka,an, Tequila, what do you like?

Absolutely. I'm definitely a Sriracha and Dalyan guy. You know what I'm saying? Shout out to my boy, Ditty. Hey! What a good one. But it's just quality too. You want to get behind quality products with quality people,

with a quality message. I respect people's grind and hustles. And I see you at like, for instance, Sriracha and Dalyon, what they did to, you know, get everything from the ground up, and I support it and it tastes good. You know, I haven't been-

I have a deadly health Sriracha. I haven't been- I have a picture of the likeable. Oh, what the hell? The watermelon Sriracha? What's some watermelon lemonade or simple lemonade? Yes, sir. Oh my. That's like the best one to punch ever.

An alcohol history. I don't feel like you're drinking alcohol. my. That's like the best one to punch ever. An alcohol history. I don't feel like you're drinking alcohol. I think you could call it the one to punch. You know, very dangerous. That's a Mike Tyson punch right there, for sure. Listen, as my taste started to elevate, right? And I graduated from beer, and I was presented with an opportunity to partner on a spear.

It's called Pocatiba, right? It's a kava, Pobacativo, right? It's a kava, which is like a champagne, right? And, but I love it, right? Like I drink it with, on ice with some fruit, you know, and that's my thing. So that partnership came really natural. Like that's what I do. If I'm not a big drinker at home,

but like, you know, on a Sunday chilling or whatever, guess what? I'm doing my provocative little ice, little fruit in there, and I'm chilling, you know? That's a little, that's a little weak invite, but that's what I was doing before that opportunity came up, you know? So it's organic, it's natural,

and I feel like I'm being true to myself. So it's easy, it's easy to support something like that You know last segment is about charity. You have I re-weekend the I re foundation. I've been to it I love watching what you do with it. Thank you, brother. How do you track so much talent to come out there year after year because they're coming out because of you Yeah, and why did you start it? What's it for? What does that mean? Yeah, yeah. OK, well, the first part, here's the thing. The biggest lesson, probably the biggest lesson today,

don't ever be afraid to ask. Do not be afraid to ask. Because that doesn't get fed. And guess what? If you don't ask, the answer is already no. It's already no. You would be surprised. You'd be surprised, if you ask, depending on how you ask,

what you're asking for, but it's natural for people to want to help, especially people that have the capacity, right? It's a way for them to feel good. It releases like positive endorphins. Like, well, I've helped somebody, right? I can help someone just by showing up, right? I can help somebody just by being present. It's not a very heavy lift if you really think about it,

right? And so my approach to this was, well, I've done a lot for a lot of people, right? I thought a lot of people call me and say, hey, man, I'm raising money for this or, hey, I'm supporting this cause. And my attitude towards it is if it's physically possible, if it's possible, then it's yes. You know, if I can, I can. It's life. But if I can, then I will. Right? And if you put that good will out there,

it actually does come back because when I did decide to do Ivy weekend, right? And that's part of the motivation was I'm seeing how much good a lot of other people are doing. And there's some things that I was concerned about. Right? You know, I was doing stuff with Special Olympics, you know, make a wish, big

brothers, big sisters, all of them doing really amazing stuff. But I had an experience where I went to Edison High School here in Miami at the time. It was, you know, by, that was a tough school. There are a lot of issues going on there. And they called me asking if I wanted to be teacher for a day. And at first I was like, mmm, well, no, right? But I was like, you know what? If I can reach one kid, you know, going over there, then I'm all in. So I went down there and it was a really interesting day. But my biggest takeaway was this, Edison High School is literally less than 12 minutes from where we are right now. Right? It's just over the bridge.

And this one young man before I left the class stopped me and asked me where I lived. I said, I live right over the bridge on my beach. And he asked me, do I ever go to the beach? Like, has my feet been in the sand? And now I was like, well, I travel a lot of time to get to go that much. But yeah, of course, I'm like, I probably ain't going to be, you've been to the beach, right? And he's like, nah, man.

This kid was a senior. He had never been to, he lives in Miami. Right. Right. You're surrounded by it. Less than 12 minutes. Yeah. And he's never, he hasn in Miami. Right. Right. You're surrounded by it. Less than 12 minutes. Yeah. And he's never, he hasn't been off of his block.

Right. And I thought, damn. So it clicked me, I said, wait a minute. How can we, how can I go in there and tell this young man, work hard in school, right? And get a scholarship, you can go wherever you want to go. And again, be anything you think about it for say how can we How can I in good faith tell them to do that

when He's gonna go to F.S. Just he goes to fsu whatever right and he gets in and gets in the dorm And all the other kids are talking about all the amazing things they did over the summer Right all the amazing trips that they took and they all the amazing things they did over the summer, right? All the amazing trips that they took and they they went skiing and they went to the lake and went to all these things And all you can talk about is what happened on his on his block, right? That inferiority complex really kicks in you don't feel like you belong, right?

You don't feel you feel out of place. Right? And we want we want everyone to feel in place. We want everyone to have at least at least the basic experiences of going to the beach. Right? Seeing a game. Right? Just the things that really help shape you as a young individual with some perspective of the world that's out there, right? And that was really the premise of the Ari Foundation. Are these experiences kind of leveling the playing field, right? And then from there, we've gone on to do scholarships. We've given kids cars, right?

All of these things to just really get them and their families in a good place and in a position to succeed. So that was really the angle that I wanted to take. And I weekend was the fun raising vehicle to be able to execute, you know, those programs. Wow. That's fantastic. Yeah. So, you know, when I start calling the Dwayne Waves, the Shacks, the, you know, Alonzo mornings, the Jamie Foxes, you know, it was yes, yes,

yes, I'll be there 100%. No problem. I got you. And it was overwhelming to be honest with you. But then you stopped me and figured out, wow, you know what, I've had their back, they're happy to have my back. And that's, I believe that's how it's supposed to be. Yep. You know. Ladies and gentlemen, you have just listened to the official mayor here on the Miami Money Special Edition. Come on then. We're going to be out here in the parking lot right next door to the fountain.

Park a lot of pimping baby. So make sure you follow the real Tarzan. Make sure you follow at IRE R-I-R-I-E. Yeah. Now, we do have one favorite request. A lot of us grew up thinking that it's rude to talk about money. No point of the money Monday's podcast. Yeah.

The Miami money is we want to spread the word that it is rude to not talk about money. We do want to talk about Lisa's apartment rent, how much money to make, how to invest, how to do things, how to raise capital and everything between because if you don't have the information, we're going to keep being in this society where people don't know what to do. They go into financial debt, they get an credit card and have crisis. Simply because of the discussion didn't happen. Sure. Go out there, spread the word about money. If you like an episode, obviously the episode here with IRE

spread it with your friend, Sherry, during the nightclub restaurant game that you definitely listened to that segment about how to raise capital and how to do with the first in first out structure. We're here with Tarzan, IRE. We'll see you guys soon. Peace.

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